If you’re a maker who ships to customers in the European Union (EU), understanding the new General Product Safety Regulation (GPSR) is crucial. The GPSR, which replaces the older General Product Safety Directive (GPSD), introduces updated rules to ensure that all products sold in the EU meet strict safety standards.
Here’s what you need to know about how these regulations impact your handmade business and the steps to take to stay compliant.
What is the GPSR?
The GPSR is a set of rules designed to protect EU consumers from unsafe products. Whether you sell handmade items, vintage treasures, or crafting supplies, your products must comply if you ship to EU customers.
These regulations apply to all sellers—no matter where they’re based. The main goal is to ensure your products won’t cause harm and to provide buyers with clear information about how to use them safely.
Key Changes You Need to Know
Prioritizing product safety is more important than ever. The new regulations require transparency, clear communication, and proactive measures to protect both your customers and your business. Whether you sell home decor, children’s toys, or artisanal goods, following these guidelines builds trust and helps you stay compliant.
Here’s a breakdown of the key safety requirements for your shop.
Clear Product Labels
Your product label must include:
- Your name or business name.
- Your contact information, such as an email address or physical address.
- The country where the product was made (e.g., “Made in the USA”).
Why it matters: This information makes it easier for authorities and customers to trace your products in case of safety concerns. Clear labels show transparency and build buyer confidence.
Instructions and Warnings
If your product requires specific instructions—for example, a handmade candle or a DIY craft kit—include clear usage directions and safety warnings.
Example: Add a label that says, “Keep away from flammable surfaces” for candles.
Why it matters: Providing detailed instructions helps prevent misuse and lowers the risk of accidents. It also shows that you care about your customers’ safety and helps protect your business by reducing potential issues.
Monitoring Product Safety
Your responsibility doesn’t end once your product is sold. It’s important to keep an eye on customer feedback and reviews to catch any safety concerns or complaints.
What to do:
- Pay attention to repeated concerns or issues.
- Take action quickly if needed—update the product, switch to safer materials, or pause sales until the issue is resolved.
Why it matters: Proactively addressing concerns helps protect your customers and strengthens trust in your brand.
Tracking and Traceability
You need to keep records of where your products were sold and shipped. This means maintaining order details, including customer contact information and shipping addresses.
Why it matters: If a safety issue arises, accurate records make it easy to notify affected customers quickly. Traceability helps show that you’re proactive about addressing concerns and committed to product safety.
New Risk Assessment Requirements
If you create items like children’s toys or home decor, you may need to assess the risk level of your products.
What to consider:
- Who will use the product (e.g., children vs. adults)
- Potential hazards, such as choking risks or sharp edges
Why it matters: Documenting your safety assessments shows that you’ve taken steps to ensure your products are safe. Authorities may ask for proof, so having records demonstrates your commitment to compliance and customer well-being.
What Happens if You Don’t Comply?
Failing to follow GPSR rules can have serious consequences, such as:
- Having your products removed from the EU market.
- Receiving fines or penalties from EU authorities.
- Losing customer trust if buyers experience safety issues.
Steps to Stay Compliant
Staying compliant may feel overwhelming, but it’s manageable with the right approach. By staying organized and proactive, you can meet the GPSR’s requirements and build trust with your customers.
Here’s a quick compliance checklist:
- Update Your Product Labels: Add your contact information and product origin to your items using tags, stickers, or packaging.
- Create Safety Instructions: Include clear usage directions for any products that need them. For example, add usage notes and allergen warnings for handmade bath products.
- Keep Records: Maintain detailed sales records so you can trace orders if needed.
- Monitor Feedback: Check customer reviews and messages regularly to catch potential safety concerns early.
Your Path to Compliance and Success
The GPSR is all about keeping your customers safe and informed. By updating your labels, adding clear instructions, and keeping detailed records, you can continue selling confidently to EU buyers. Staying compliant not only protects your shop but also builds trust with your audience.
For more detailed guidance, check out Etsy’s Seller Handbook article Product Safety Essentials: Selling Consumer Products to Europe Under the GPSR and keep an eye on eRank’s blog and social channels for more tips and updates. Happy selling!
