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What’s NEW on eRank? 💡

What changes have there been on eRank? Check out all the latest updates.

Getting Started

How To Get Started on eRank?

Connect your shop and explore our SEO tools.

How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • Holiday Strategizing with eRank's Compare Keywords Tool

    Holiday Strategizing with eRank’s Compare Keywords Tool

    … Etsy and showed lower competition on Etsy than on Google! Werewolf had the lowest competition on Etsy, despite being a popular search term on both platforms. This presented an opportunity for sellers to stand out in the market and improve their listings’ search rankings. Ghost had about half as many Etsy searches as “vampire,”…


    6 min read
  • Etsy’s Marketplace Insights: What It Means For Your SEO Strategy

    Etsy’s Marketplace Insights: What It Means For Your SEO Strategy

    … down, this Etsy SEO tool displays similar keywords along with buyer demand (“Searches”) and the number of listings that show up in search results for those keywords. You can use relevant keywords from this list to gain more insight into what buyers may be searching for.  Having this data from Etsy is exciting, and…


    7 min read
  • How to Track Your Etsy Competitors with eRank

    How to Track Your Etsy Competitors with eRank

    … graph that gives a 15-month look at that shop’s performance over time. Below, you can analyze your Etsy competitor’s recent listings, top tags, and top categories. Understanding how your competitors structure their listings and what keywords they focus on can give you ideas to refine your own Etsy SEO and stay competitive in your…


    5 min read
  • Choose the Best eRank Plan for Your Business

    Choose the Best eRank Plan for Your Business

    Navigating the world of Etsy SEO can feel overwhelming, especially when you’re trying to figure out which SEO tools are worth your time and your energy. That’s why eRank offers Free, Pro, and Expert plans designed to grow alongside your Etsy business. Whether you’re just opening your Etsy shop or you’re running a full-time Etsy…


    6 min read
  • How to Use Etsy Occasion and Holiday Attributes Effectively

    How to Use Etsy Occasion and Holiday Attributes Effectively

    … is that these listing attributes count as bonus tags for your Etsy SEO. Etsy informs sellers that, since they are incorporated into the factors for query matching, there is no need to repeat the occasion or holiday within the tags for that listing. This means that sellers can optimize their Etsy listings by including…


    4 min read
  • Etsy Title Update 2025: How to Write Better Etsy Listing Titles

    Etsy Title Update 2025: How to Write Better Etsy Listing Titles

    … 100% Cotton Dad T-Shirt: Custom Kids’ Names S-XL” What to Do With the Keywords You Remove? Etsy doesn’t want those words gone entirely, just moved somewhere else. This keeps your Etsy SEO strong and helps your shop show up in the right search results: Attributes: appear in Etsy filters and highlights. Tags: helpful when…


    8 min read
  • Selling Vintage: eBay or Etsy?

    Selling Vintage: eBay or Etsy?

    … eRank’s Keyword Tool to craft titles that entice buyers and help the algorithms match your listings to buyer queries. While Etsy allows up to 140 characters for listing titles, eBay only allows up to 80, so finding the most accurate and popular keywords is crucial! 💡Learn more about Etsy’s SEO here with eRank’s Etsy…


    5 min read
  • Etsy vs. Shopify: Which Platform Is Right for Your Business?

    Etsy vs. Shopify: Which Platform Is Right for Your Business?

    … Work in the Etsy Help Center. If you list hundreds of SKUs, Shopify’s flat monthly fee can beat Etsy’s per‑listing model. Smaller catalogs often pay less on Etsy. Marketing Muscle On Etsy, SEO (tags, titles, attributes) and optional Etsy Ads push you into the shoppers’ view. Shopify demands you become your own traffic engine,…


    4 min read
  • Using Etsy Attributes Effectively

    Using Etsy Attributes Effectively

    Ready to give your Etsy listings a visibility boost? One of the simplest yet most powerful ways to rise in Etsy search results is by using attributes effectively. Think of them like extra tags that help shoppers find exactly what you’re selling. Curious how this under-the-radar feature can rev up your Etsy SEO? Keep reading…


    4 min read