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How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • How To Find Out What’s Selling on Etsy

    How To Find Out What’s Selling on Etsy

    … are too broad. A high percentage in the “% of Clicks” column denotes a strong keyword. Very broad keywords (example: “keychain”) rarely return the search results that shoppers are looking for. Consequently, shoppers usually search more specific keyword phrases before they start clicking on listings. Use Keyword Lists To Hone Your Etsy SEO Strategy…


    5 min read
  • How to Manage Underperforming Etsy Listings

    How to Manage Underperforming Etsy Listings

    … to free up space for a wider variety of search terms. Ensure that your title is concise, yet descriptive. Etsy recommends saving “gift” related keywords for tags, so you can keep your listings’ titles clear and easy to read. This way, you’ll be able to optimize your listings for Etsy’s search algorithm and for potential…


    9 min read
  • Beginner’s Guide to Selling Vintage on Etsy

    Beginner’s Guide to Selling Vintage on Etsy

    … 4: Use Etsy SEO to Sell Vintage on Etsy For many sellers, Etsy SEO for vintage feels intimidating at first. If you’re one of these sellers, you’ll be happy to know that your best strategy is simply to use the same words that your customers are typing into Etsy’s search bar. When your listings’…


    8 min read
  • How to Improve Your Etsy Shop: 10 Strategic Updates to Boost Sales

    How to Improve Your Etsy Shop: 10 Strategic Updates to Boost Sales

    … relevant. A seasonal Etsy SEO refresh helps ensure that your listings align with current shopper demand. Use eRank’s Keyword Tool to: Check keywords’ search volumes Spot seasonal keyword spikes Identify lower-competition opportunities Find related “long-tail” phrases Update your listings’ titles, tags, relevant attributes, and categories. Even small adjustments can improve your Etsy shop’s visibility…


    6 min read
  • How to Use eRank's Keyword Lists Tool: A Demo

    How to Use eRank’s Keyword Lists Tool: A Demo

    … structure your titles to match your brand, products, and voice, to give it a personal touch and to highlight the details that make your item special! Refining Tags for Better Etsy SEO Now that we have the title written, it’s time to refine those tags. As stated earlier, we don’t want to include any…


    9 min read
  • Easter 2026 on Etsy: How to Plan, Research, and Win with eRank

    Easter 2026 on Etsy: How to Plan, Research, and Win with eRank

    … season approaches. Keep in mind that, since a keyword’s average number of monthly searches is an average of the past 12 months, it may actually be lower than actual shopper traffic during peak purchasing time. This is because relatively few people search for Easter-related items during other times of the year. Turn Keywords Into…


    6 min read
  • Didn’t Get the Etsy Sales You Expected in Q4? What to Do Next After a Slow Holiday Season

    Didn’t Get the Etsy Sales You Expected in Q4? What to Do Next After a Slow Holiday Season

    … Did your visits go up, stay the same, or drop? What happened to your sales rate? Then, use eRank’s Traffic Stats to see which channels (Etsy Search, Etsy Ads, social media, etc.) and keywords actually sent visitors to your store. This will tell you whether the issue is low Etsy traffic or low conversion.…


    8 min read
  • Why My Etsy Shop Has No Sales: A Step-by-Step Shop Audit to Get Unstuck

    Why My Etsy Shop Has No Sales: A Step-by-Step Shop Audit to Get Unstuck

    … and review your shop with fresh eyes. Not to promise quick results, but to help you understand what’s working, what’s not, and where you can focus your energy next. Introducing eRank’s “10 Days to a Better Etsy Shop” Program eRank’s free program is designed to help Etsy shop owners revise their shop, explore keyword…


    5 min read
  • Stay Organized with eRank's Delivery Status Tool

    Stay Organized with eRank’s Delivery Status Tool

    … resolving shipping delays also shows customers that you are actively managing their order, even when its carrier falls short. Etsy also values the reliable and efficient sellers in its marketplace. Providing prompt and accurate shipping updates increases customers’ satisfaction, which can improve your shop’s ratings and its visibility in Etsy search results. Finally, proactive shipping…


    4 min read
  • How to Get More Sales on Etsy with eRank

    How to Get More Sales on Etsy with eRank

    … Use eRank’s Keyword Tool, one of the most powerful Etsy SEO tools available. Just type in any keyword and this powerful tool shows you metrics such as average searches per month and competition rates on Etsy and across dozens of other platforms. In addition, this tool performs a detailed analysis of the top 100…


    7 min read