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What’s NEW on eRank? 💡

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How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • Rank Checker: eRank's Free SEO Tool

    Rank Checker: eRank’s Free SEO Tool

    Have you ever wished there were a quick way to know if your SEO is actually working? Or whether Etsy has noticed all the work you’re doing? And wondered how your listings compare with those in other Etsy shops for a particular “superstar” search term? Good news! eRank’s got you covered with its Rank Checker…


    8 min read
  • Etsy SEO for Beginners in 2020

    Etsy SEO for Beginners in 2020

    … will be discovered by shoppers? To answer that question we need to start first with the bigger questions: What is SEO? Why is it important? and, why do you need it? So, think of this blog post as the kickoff to a series in which I will keep teaching you SEO until we all…


    10 min read
  • Drive More Buyers to Your Etsy Shop

    Drive More Buyers to Your Etsy Shop

    … increase your chances of matching and ranking in search results. eRank’s Health Check tool makes this easier by scanning your listings for common issues like spelling mistakes, missing photos, or unused tag slots so that you can fix them quickly and improve your visibility. If you’re new to SEO or want to learn more…


    4 min read
  • Use eRank to Find Tags for Your Etsy Listings

    Use eRank to Find Tags for Your Etsy Listings

    … With High Search and Low Competition To be found in Etsy search results, you need to incorporate terms into your listings that have high search traffic. In addition, make sure these terms are not being used by tons of other shops in your brand’s niche. If your shop’s SEO stands out from the crowd,…


    8 min read
  • Lime Cream: Etsy’s 2025 Color of the Year

    Lime Cream: Etsy’s 2025 Color of the Year

    Etsy has announced its 2025 Color of the Year, and it’s a moment Etsy sellers won’t want to miss. Meet Lime Cream, a soft, muted green with yellow undertones that strikes the perfect balance between calm and energy. This versatile shade is already making waves in home decor, fashion, and accessories, and it’s poised to…


    7 min read
  • Step-by-Step Process to Find Keywords

    Step-by-Step Process to Find Keywords

    Finding the right keywords for your Etsy listings can increase your items’ visibility and potentially lead to more sales. Follow this step-by-step guide to identify and utilize high-performing keywords. Step 1: Brainstorm Keyword Ideas Brainstorm potential keywords that describe your item—style, color, material, recipient, etc. You can add up to 13 tags to an Etsy…


    2 min read
  • The Benefits of Using Pinterest

    The Benefits of Using Pinterest

    … Products Creatively On Pinterest, you can showcase your products in a highly creative and visually appealing way. You can create boards dedicated to different product lines or themes related to your shop. By curating boards with your products and related content, you can tell a compelling story about your brand. SEO Benefits Pinterest acts…


    4 min read