After syncing listings from a POD provider like Printify to Etsy, it’s important to review your listings for Etsy SEO optimization. That’s where eRank’s Draft Listings and Listing Audit tools come in. These tools help you quickly spot opportunities for improvement based on Etsy’s best practices.
Ready to boost your visibility and get ahead of the competition? Keep reading to learn how to stand out from your competition.
See Your Draft Listings
When you sync listings via Printify or another POD provider, Etsy places them in your shop’s Draft section. In eRank, go Listing Optimization > Draft Listings to see the listings that are currently in draft status. At a glance, the table shows each listing’s title, SKU, number of tags, and number of images. Want more detail? Click the “Listing Audit” button below the listing title for a full breakdown.
💡Note: Once a listing is activated on Etsy, it can’t return to draft status—it’ll be marked Active, Inactive, Expired, or Sold Out.
Dive Into a Listing Audit
eRank’s Listing Audit tool performs a comprehensive audit to see how well the listing complies with the guidelines in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials. Here you will see tips for optimizing SEO, tag and title analysis, superstar keyword placement, and more.
Scroll down past the Listing Metrics and History boxes to see the SEO Tips area. Here, you’ll get quick insights into what needs work and where you should spend your time optimizing this listing. Plus, you can click the white button at the top of this box to learn more about Etsy’s best practices.
Break Down the Title & Tag Analysis
The Listing Audit takes a closer look at two key areas that impact your Etsy SEO: your title and your tags. Let’s break down what you’ll find.
Title Analysis
The title analysis provides word and character counts, and shows how much of the title Etsy shoppers typically see when browsing. Please note that it does not provide feedback based upon the keywords used but rather the overall structure of the title itself.
Tag Analysis
The tag analysis area shows the tags currently used for this listing, along with their keyword statistics. To the right, this tool also highlights tags that may have spelling issues or are one-word tags and checks off which tags are in the start of the title or description of the listing. This is the perfect place to see where opportunities lie to optimize for Etsy SEO.
💡 NOTE: Members on the eRank Free Plan can audit 5 listings per day, on the Basic Plan up to 50, the Pro Plan up to 200, and the Expert Plan up to 500.
Why This Matters
It’s important to give listings a thorough proofreading before you activate them on Etsy. This helps to catch common mistakes such as spelling errors or missing tags and provides you with an idea of how well the listing follows Etsy’s best practices. Taking time to optimize upfront can lead to stronger performance once the listings go live. With eRank, the process is faster, clearer, and more effective.
Want to sharpen your Etsy SEO even more? Check out:
- Etsy SEO Basics (eRank Blog)
- Etsy’s Keywords 101
- How to Audit Your Printify Listings BEFORE Activating Them on Etsy (YouTube)
Need support or ideas? Join thousands of sellers in the eRank Facebook Group and grow your shop with a community that’s here to help.
