As Halloween wraps up, it’s the perfect time to reflect on this season’s trends and prepare for next year. For handmade Etsy sellers, understanding which Halloween themes resonated most with buyers is invaluable for planning future collections and improving visibility.
eRank’s Compare Keywords tool helps you analyze Etsy SEO data and identify trending search terms to refine your listings for seasonal success. We’ll show you how this tool helps sellers plan not only for Halloween, but for other holidays year-round.
Discover Halloween Keyword Trends with eRank’s Compare Keywords Tool
This Halloween, Compare Keywords revealed which monster-themed search term captured the most attention on Etsy and Google. We compared four classic monsters—ghosts, vampires, werewolves, and zombies—to see which character shoppers were most drawn to in 2025. Here’s what we discovered:
- Zombie emerged as the most-searched Halloween monster on Etsy, with nearly 8,000 more searches in September 2025 than the other monsters.
- Vampire ranked second on Etsy and showed lower competition on Etsy than on Google!
- Werewolf had the lowest competition on Etsy, despite being a popular search term on both platforms. This presented an opportunity for sellers to stand out in the market and improve their listings’ search rankings.
- Ghost had about half as many Etsy searches as “vampire,” but was the overwhelming winner for Google search results.
These insights offer useful clues for preparing successful Halloween-themed products for 2026. By studying Etsy keyword trends with eRank, you can plan your next seasonal products and align your SEO with real buyer behavior.
Add These Steps to Your Etsy SEO Strategy
Reflecting on these seasonal trends helps you see what worked and where there’s room to improve. Here are some strategies to consider when planning next year’s Halloween listings, based on this year’s search queries, competition levels, and other search data.
Target Trending Etsy Keywords Strategically in Your Listings
“Zombie” was the big winner this Halloween, topping the charts on Etsy and having a strong presence on Google as well. Do you plan on selling zombie-themed items next year? If so, consider pairing zombie-related keywords with niche long-tail variations like “zombie earrings” or “zombie print tote” in your Etsy SEO to capture high search volume without getting lost in competition. eRank’s Keyword Tool can help you pinpoint these niche keyword ideas for even better results.
Spot Low-Competition Keywords (Like Werewolf) with eRank
Despite being a popular monster on Google, “werewolf” showed significantly lower competition on Etsy this year. This means that it’s a valuable low-competition keyword opportunity for your shop’s listings. If you create werewolf-themed products like jewelry, wall art, or apparel, you could benefit from steady Etsy search volume and low competition. Keep an eye on werewolf keywords over the coming year to see if this under-the-radar opportunity holds.
Experiment with Rising Keywords in Other Markets
Go beyond Etsy and Google with eRank’s Trend Buzz tool and analyze keywords across multiple other platforms, such as Pinterest, Amazon, eBay, and Walmart. This tool provides 15 months of historical data on shopping-related keyword usage. Tracking these cross-platform keyword trends helps you spot early opportunities and strengthen your Etsy keyword research. Knowing when relevant keywords increase in popularity across marketplaces can guide you as you plan future products and marketing strategies.
Use Historical Data to Anticipate Etsy Trends
eRank’s Monthly Trends tool makes it easy to see year-over-year trends on Etsy. Find relevant seasonal keywords for listings in your shop and see which keywords were popular in each Etsy category (and a selection of print-on-demand categories) over the past 15 months. Visualizing these Etsy search trends helps you anticipate when interest ramps up, so you can schedule your SEO updates for maximum visibility.
Plan Your Holiday SEO Strategy with eRank’s Compare Keywords Tool
With Halloween behind us, it’s time to focus on the upcoming holiday season. Just as it did with Halloween keywords, Compare Keywords can help you analyze holiday keyword performance and discover which themes are trending with Etsy shoppers. Use it to uncover trends, optimize your Etsy listings, and ensure that your products are showing up in search results during the busiest shopping months.
Identify Trending Holiday Keywords and Characters on Etsy
To start, use Compare Keywords to explore popular holiday-related characters that shoppers are typing into Etsy search. For instance, you might compare terms like “snowman,” “gingerbread,” “reindeer,” and “gnome.” Viewing these keywords’ search volumes and competition levels helps you identify which holiday keywords bring strong Etsy SEO opportunities.
Find Related Keyword and Niche Markets
The holiday season has a vast range of gifting occasions and decor themes, but how can you find the right keywords to plan your Etsy products? With Keyword Tool, you can search for a popular holiday term, such as “gingerbread,” and see what niche products may emerge from the term. Searches like “gingerbread ornament,” “gingerbread SVG,” and “gingerbread house” currently show good search volume and click-through rates with lower competition.
While using eRank’s SEO tools to find keywords related to the holiday, occasion, or season you are planning for, click the star next to any keyword to save it to a Keyword List. This way, you can check in on these Etsy terms periodically to ensure that they’re still high-traffic and worthy of utilizing.
Add Relevant Holiday Tags and Keywords to Improve Etsy Visibility
Once you’ve identified the niche market and audience you want to target, it’s time to add relevant keywords to your listings naturally. Optimize your Etsy SEO by using descriptive keywords in your titles, tags, and descriptions. Use all 13 tags to improve your Etsy visibility in search results. You can analyze any active listing with eRank’s Listing Audit Tool to ensure that your Etsy keywords follow best practices.
Staying on Top of Seasonal Keywords on Etsy
It’s clear that data-driven strategies are invaluable for every Etsy seller looking to maximize their reach and sales during this time of the year. Using Compare Keywords alongside the other tools we’ve discussed helps you plan your Etsy SEO strategy for every holiday and season with confidence.
Now, Compare Keywords is ready to help you uncover winter holiday-specific keywords and discover which characters or themes are seasonal or trending. Analyzing data from Etsy and other platforms can help you find your niche, optimize for high-traffic searches, and create unique listings that match what shoppers are looking for.
Start your Etsy keyword research today and let eRank’s Compare Keywords Tool help you make this upcoming season your most successful yet!
