Published: October 31, 2024
Estimated Reading Time: 6 minutes
As Halloween comes to a close, it’s the perfect time to reflect on this season’s trends and prepare for next year. For handmade sellers, understanding which Halloween themes resonated most with buyers is invaluable for planning future collections. eRank’s Compare Keywords tool allows you to easily analyze up to four keywords at once with a graphical display, helping you to identify trending terms and hidden opportunities for less competitive niches. The Bulk Keyword Tool allows you the ability to see the results for up to 20 keywords, making comparison easy in a single view.
Summary (TLDR)
- Reflect on Trends: Use eRank’s Compare Keywords tool to analyze top Halloween keywords, revealing that ghost was the most searched, while werewolf offered low competition, creating an ideal niche for next season.
- Target Popular and Niche Keywords: Combine high-volume terms, like ghost, with niche variations for broader reach, while using low-competition keywords, like werewolf, to stand out from competitors.
- Prepare for Upcoming Holidays: Use eRank’s tool to identify trending holiday characters—like snowman or gingerbread—to capitalize on high-traffic and low-competition terms this season.
- Leverage Competitor Insights: Explore competitor listings with eRank’s Competitor Listings feature to refine your listings, images, and keyword strategy for better visibility and customer appeal.
Discover This Year’s Most Popular Halloween Monster
This Halloween, eRank’s Compare Keywords tool reveals which monster-themed keyword captured the most attention on Etsy and Google. Comparing four classic monsters—ghost, vampire, werewolf, and zombie—to see which character shoppers were most drawn to in 2024, here is what we discovered.
- Ghost emerged as the most-searched Halloween monster on Etsy and Google, making it the go-to theme for 2024.
- Vampire came in second on Etsy, but interestingly, werewolf took second place in Google search rankings.
- Werewolf had the lowest competition on Etsy, despite being a popular search term on both platforms, presenting an opportunity for sellers to stand out in the market.
- Zombie trailed in fourth place for both Etsy and Google searches, suggesting it was a less popular theme this season.
These insights help confirm this year’s trends and provide valuable clues for preparing successful Halloween-themed products for 2025. Let’s dive into what this means for next season and how to use eRank’s tools to stay ahead of the competition.
Apply What Was Learned to Next Halloween
Reflecting on this season’s trends helps us understand what worked and where there’s room for improvement. Here are some strategies to consider when planning next year’s Halloween listings, based on this year’s search data and competition levels.
Target high-volume keywords strategically
Ghost was the big winner this Halloween, topping the search charts on both Etsy and Google. For next year, consider using ghost-related keywords in combination with niche variations like “ghost earrings” or “ghost print tote” to capture high search volume without getting lost in competition. eRank’s Keyword Tool can help you pinpoint these niche keyword ideas for even better results.
Capitalize on low competition with werewolf
Despite being a popular monster on Google, werewolf had significantly lower competition on Etsy this year. If you create werewolf-themed products like jewelry, wall art, or apparel, you could benefit from this keyword’s steady search volume and low competition. Keep an eye on werewolf keywords with the Compare Keywords tool next year to see if it remains an under-the-radar opportunity.
Experiment with rising keywords in other markets
With eRank’s Keywords tool, you can analyze keywords across multiple platforms—beyond just Etsy and Google—such as Pinterest, Amazon, ebay, and Walmart. Noticing how werewolf ranked higher on Google but slightly lower on Etsy this year suggests that werewolf-themed products might perform well on social media, website listings, or Google ads, which could drive additional traffic to your shop.
Use historical data to anticipate trends
The Compare Keywords tool makes it easy to see year-over-year trends. By reviewing which monsters trended in 2024, you can plan your 2025 inventory with data-backed confidence. Monitor how interest in ghosts, vampires, werewolves, and zombies fluctuates throughout the year before next Halloween to track changing interests and help decide which themes to prioritize.
Find niche markets using competitor analysis
The Compare Keywords tool, combined with eRank’s Competitor Listings feature, lets you view top competitor listings in your niche. Reviewing which monster themes performed best for other sellers can inspire new ways to use popular keywords while finding your own unique twist. If you notice certain sellers succeeding with werewolf-themed items, for example, you can observe their use of backgrounds, props, and product types to adapt and improve for next Halloween.
Use Strategy for Upcoming Holiday Season
With Halloween behind us, it’s time to focus on the upcoming holiday season. Just as it did with Halloween keywords, eRank’s Compare Keywords tool can help you identify which holiday themes and keywords are resonating most with shoppers this year. Here’s how to leverage this tool to uncover trends, refine your listings, and make sure your products are showing up in holiday searches.
Identify popular holiday characters
To start, use the Compare Keywords tool to explore popular holiday-related characters that shoppers are currently searching for. For instance, you might compare terms like snowman, gingerbread, reindeer, and gnome. By viewing data on these keywords’ search volumes and competition levels, you can quickly see which ones are trending and which offer less competition, providing valuable guidance for targeting high-visibility terms without oversaturating your listings.
Find keyword variations and niche markets
The holiday season has a vast range of gifting occasions and decor themes. With the eRank’s Keywords tool, you can search for a popular holiday character such as gingerbread and see what niche products may emerge for the term. Today’s search showed gingerbread ornament, gingerbread clipart, gingerbread svg, and naughty gingerbread as all having good search volume and click-thru rates but lower competition currently.
Use competitor insights to set your listing apart
After finding the most popular Christmas keywords, check out how competitors are using them in their listings. eRank’s Competitor Listings tool shows you how top sellers structure their listings, use keywords, and style their images. This insight can help you spot ways to differentiate your own products. If snowman ornaments are trending, for example, check out the TOP LISTINGS tab in the Keyword Tool to see the top shops selling these items and dig deeper with Competitor Listings to see how they are positioning their items. Then think about how to create a unique angle on the product with variations or add-ons to stand out among your competitors.
Wrap Up and Look Ahead
As we wrap up another successful Halloween season, it’s clear that data-driven strategies are invaluable for handmade sellers looking to maximize their reach and sales. By leveraging tools like eRank’s Compare Keywords, you uncover insights into popular trends, emerging niches, and strategic keyword opportunities that help set you apart in a crowded marketplace. This year, ghosts were the clear winners, but the low-competition werewolf keyword offered a promising avenue for sellers who want to stand out. With such a tool in hand, you can continue to adapt your listings, products, and marketing strategies for an ever-changing buyer landscape.
Looking forward to the upcoming holiday season, the Compare Keywords tool is ready to help you uncover holiday-specific keywords and discover which characters or themes are trending. Analyzing data from both Etsy and broader platforms allows you to find your niche, optimize for high-traffic searches, and create unique listings that appeal directly to what shoppers are looking for. Start exploring holiday keywords today and let eRank’s tools help you make this upcoming season a successful season!
