The busiest shopping season is nearly upon us. Now is the time to polish your Etsy shop and make those final tweaks to your listings. To stand out in search, attract more buyers, and capture more clicks, start by looking at both last year’s holiday trends and this year’s most popular keywords.
Using eRank’s Monthly Trends and Keyword Tool features can give you the insights you need to optimize your listings and get your products in front of more buyers at the right time. Here’s how to put those tools – and a few extra holiday prep strategies – to work for you just in time for the holidays!
Contents
- Research Past Holiday Shopping Trends to Boost Sales
- Find Popular Holiday Keywords Early
- Use Etsy Holiday Attributes Strategically
- How to Make Your Etsy Shop Festive for the Holidays
- How to Turn Holiday Shoppers Into Repeat Customers
- Prepare Your Etsy Shop for Holiday Sales
Research Past Holiday Shopping Trends to Boost Sales
Looking back can help you move forward. Last year’s popular keywords give you a solid starting point for this year’s listing updates. With eRank’s Monthly Trends, you can see the top keywords from the last 15 months and filter for Christmas-specific searches.
If you look at the trending Christmas keywords from November 2024 in the US on Etsy, you’ll see which products were in demand. Items like ornaments, shirts, gifts, PNGs, stockings, sweatshirts, and decor had thousands of searches last year. If these products fit your craft or niche, they’re worth considering for your seasonal line-up, as they could lead to more sales on Etsy from holiday shoppers.
Find Popular Holiday Keywords Early
Timing matters, and starting early is crucial when it comes to keyword research and getting ahead of your fellow sellers. It is important to look at the search trend graphs for holiday keywords to see when they started trending. As a general rule, the best practice is to have your items listed about three months before the actual holiday to give buyers time to make those purchases. This strategy works especially well for early shoppers preparing for the peak shopping period.
For example, the keyword “Christmas” began trending in September last year – three months before the holiday. It had almost 70,000 searches in the US during that month alone.
Use eRank’s Keyword Tool to determine when your target keywords start climbing. Save them in Keyword Lists so you can track all your holiday keywords in one place. Once you’ve identified the most relevant keywords, work them naturally into your titles, tags, and descriptions so your listings align with shoppers’ searches. Combine this with strategic marketing, like social media content or newsletters, to maximize your reach to more potential customers.
Use Etsy Holiday Attributes Strategically
When listing products for the holiday season, it is tempting to mark them as “Christmas” items using Etsy’s holiday attribute. You may think “This item could be given as a Christmas gift, so I’m going to categorize it as a Christmas item.” While it seems like an ideal way to drive more traffic to your listings, miscategorizing listings can lead to a disappointing experience for shoppers and reduce buyer confidence.
Only use holiday attributes when your product is clearly designed for that occasion. A mug with a Christmas tree qualifies for the “Christmas” attribute. A plain blue mug does not, even if it could be gifted during the holidays.
Accurate attributes keep Etsy search results relevant and help customers find exactly what they’re looking for. For more guidance, see the eRank blog Using Holiday Attributes Effectively, as well as Add Attributes to Help Increase Your Shop’s Visibility from the Etsy Seller Handbook.
How to Make Your Etsy Shop Festive for the Holidays
Think of your Etsy shop as a storefront. Just like a brick-and-mortar store decorates for the season, your shop should feel festive as well. How can you give your buyers this same sense of awe and wonder when they visit your online Etsy shop?
Up your marketing efforts by adding winter or holiday graphics to your banner or listing thumbnails, use seasonal props in product photography, and include a photo showing your gift wrap or packaging.
Also, don’t forget to clearly state your holiday shipping cut-off dates. Promote this update through social media and seasonal promotion campaigns to attract more shoppers. For more ideas and inspiration, read the eRank blog The Power of “Decorating” Your Etsy Shop.
How to Turn Holiday Shoppers Into Repeat Customers
The holiday season brings a wave of new shoppers, many discovering your shop for the first time. Capitalize on this opportunity by building lasting relationships. Include a small thank-you card or a discount code for a future purchase in every holiday order. This personal touch not only leaves a great impression but also encourages repeat business once the holidays are over.
Encourage customers to leave feedback on their purchases. Positive reviews can significantly enhance your visibility, which can attract more shoppers to your business. Responding to reviews is also part of excellent customer service. It shows that you value your buyers and their opinions. This simple tip can go a long way towards building loyalty.
Prepare Your Etsy Shop for Holiday Sales
Holiday success on Etsy comes down to early planning and making data-driven decisions. This advice applies not only to Thanksgiving and Christmas, but also to Hanukkah, Kwanzaa, and other celebrations.
Use a calendar to map out your launch dates, promotions, and restocks so you can ensure that your shop is ready for peak shopping demand. Plan your offering carefully and focus on specific seasonal keywords for better visibility.
Now’s the time to take action. Research your keywords, optimize your listings, add seasonal touches, and find ways to keep customers coming back. Every small, proactive improvement you make now can lead to a big payoff in holiday sales.
Check out eRank’s Etsy Holiday Sales Hub 2025 for more preparation ideas.
Have questions or want to swap strategies with other Etsy sellers? Join the eRank Facebook Group, where thousands of shop owners share real-time advice and support.
