Here at eRank, we’re back again with Amazon’s top keywords. Let us take the guesswork out of your product research and SEO. We’ll show you Amazon’s most searched items. Then we’ll analyze what these trending shopper searches tell us about what’s selling best on Amazon now.
Reading time: 10 minutes
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
June’s Top 20 Amazon searches
- the boys
- fathers day gifts
- amaon prime
- outdoor plastic straw rug
- laptop
- headphones
- toilet paper
- kindle
- monitor
- ipad
- airpods
- keyboard
- ssd
- fan
- desk
- office chair
- paper towels / ssd
- iphone
- mouse
- apple watch
Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database
What’s new Month on Month to June’s Top 20 Amazon searches
Amazon doesn’t have as much turnover as Etsy does in its list of most-searched items. May’s Top 20 had only four; indeed, five keywords kept the exact same rank they had in April’s Top 20. Both eBay and Amazon trends are far more stable than Etsy’s in this respect.
Month on Month, Amazon’s Top 20 had six new shopper searches in June. We call these “climbers” and six is on the high side for Amazon. We like to start with them because they are the Amazon trends climbing highest the fastest. In June though, none had far to go. All but one of the six ranked made May’s Top 40. So let’s begin with the exception; it soared straight up to take the top spot.
Ranking No. 1: “the boys,” up from #58
This is Amazon Prime Video’s hit TV series which debuted in July 2019. Its fourth season dropped in mid-June. Let’s have a look in Keyword Tool.
Now, May’s No. 1, “mothers day gifts,” had 995,600 searches. Compare that with “the boys:” 1,741,350 in June! And it’s got an Average CTR (click-through rate) of 100%. That is mad-high for Amazon. Too bad none of us can get any bit of this pie; Amazon fiercely defends its Intellectual Property. So let’s move on.
Ranking No. 2: “fathers day gifts,” up from #21
This annual shopper search is just barely a climber; it ranked 21st a month ago.
Oh dear, this one is down quite a bit Year on Year. Let’s see: this June it got 1,099,700 searches. Nice but back in June 2023, it had 2,435,040. Holy cow, that’s down 55%! Next, we checked whether ticking that “Include Near Matches” option in the Keyword Statistics chart made a difference. Nope: still down 55%.
Then we compared Year-on-Year search volumes for “fathers day gifts” in both Mays. This May is up over last year, but only by 9.5%. Nowhere near enough to explain this June drop. Finally, we decided to compare Year-on-Year search volumes of the No. 1 search in both Junes. Turns out “fathers day gifts” was the top search back in June 2023. As we just noted, it got 2,435,040 searches back then. This year’s No. 1, “the boys,” got 1,741,350. Which means that Year on Year, Amazon’s No. 1 search is down by 28%: hmm.
We’ll be keeping an eye on this. And we are really looking forward to July’s results; it will include Prime Day data. Meanwhile, let’s move on to June’s next climber.
Ranking No. 14: “fan,” up from #27
“Fan” is another of Amazon’s top keywords that is down Year on Year.
Not by much: 19%. And this decrease isn’t due to the plural form performing better. When we include near matches, the Year-on-Year decrease remains exactly the same: down 19%.
If you’re here looking for what’s selling best on Amazon now, “fan” isn’t one we’d recommend. Not because searches are down Year on Year. Rather, it’s the lackluster CTR data. Easy to assume its 12-mo average (82%) is relatively low because it’s a seasonal item. Not so: we calculated its CTR for the month of June. It’s worse: 68%. So let’s move on to Amazon’s next climber.
Ranking No. 18: “iphone,” up from #24
This keyword is among Amazon’s most popular products – but! It’s actually rare that the broad search “iphone” makes a monthly Top 20 list. We checked! In the past 15 months, it’s only done it twice: in June 2024 and back in May 2023.
On the other hand, in 15 months it hasn’t dropped below 300,000 searches per month! You can sell used iPhones on Amazon through the Amazon Renewed program as long as you meet certain requirements. And you can also trade yours in for an Amazon gift card through its trade in program.
Perhaps of interest to some of you? Two iPhone related searches also made two of these Amazon Top 20 lists in the past 15 months. Both were searches for iPhone cases. On October 2023’s Top 20, “iphone 15 pro max case” ranked ninth. And a year ago in June, “iphone 14 pro max case” ranked 20th. Note though that we know from other sellers that the phone case niche is insanely competitive on Amazon. And the category is awash with cheapies from AliExpress, Alibaba, etc. Therefore, before investing in materials or shipping them to Amazon’s warehouses for FBA, research this well.
Ranking No. 19: “mouse,” up from #23
Eeek! “Mouse” has an even lower Average CTR than “iphone.”
But wait! We need to keep reminding ourselves that we are used to Etsy’s click-through rates. Theirs typically run much higher than eBay’s or Amazon’s CTRs. We still aren’t sure why. (But we have our theories; being data geeks we find it fascinating.)
For Amazon then, mouse’s 74% CTR is not all that scary. In fact, on this Top 20 Amazon Searches list, two keywords have June CTRs well below 40%! And both are regulars on Amazon’s Top 20 lists.
Ranking No. 20: “apple watch,” up from #32
That said, a high CTR on Amazon always gets our attention. Here’s “apple watch.” It has an Average CTR of 101%.
By the way, are any of you new to online selling? If so, you might be wondering by now why we care so much about CTRs.
Tip! Click-Through Rates (CTRs) are a useful indicator of “purchase intent.” That is, how close a shopper is to making a purchase, as opposed to one who’s still only browsing.
Apple watch’s Average Searches are 607,545 a month. And a glance at the 15-mo Search Trend graph shows us another peak is likely in our near future. Prime Days are always in mid July. Last July, searches for “apple watch” surpassed one million. Yet its 15-mo peak was even higher in November during Christmas shopping. Apple watch got 1,410,010 searches last November. Despite only making a few Top 20 lists a year, it’s clearly among Amazon’s most popular products.
With six climbers to cover this month, this report is getting long! And we know you’re busy. How about we wrap it up with a quick round-up of Amazon’s most popular products.
Amazon’s top keywords with high CTRs in June
Here to find out what’s selling best on Amazon now? Then this lightning round is for you! Based on June’s searches and click data, these have the highest click-through rates. Which means they show the most promising purchase intent with Amazon shoppers now.
From the Top 250 of Amazon’s most popular products in June
These all have click-through rates that were 100%+ in June. (Remember: for Amazon, CTRs this high are crazy high!) And we’ll shout out the ones with CTRs that approach 150%.
There were only two shopper searches with CTRs above 100% in June’s Top 20. Ranked 2nd, fathers day gifts has a CTR for June of 106%. The other is #3 “amaon prime” [sic]. Despite the typo, it’s got a CTR of 150%! However it’s spelled, a Prime-related search always makes the Top 20. These stats underscore how many Amazon shoppers filter results to see only products with Prime. This is good for sellers to know. While you aren’t required to offer Prime, Amazon sellers report that it helps them sell more.
Next are #24 gaming chair; #26 crocs; #28 mousepad; #32 water bottle; and #40 the summer i turned pretty. And that’s it for the Top 50. Between 51 and 100: #56 iphone 15 pro max case; #61 dad gifts for fathers day; #80 shoe rack; #83 iphone charger; #88 dresser; and #94 water shoes.
Between 100-150: #108 laptop stand; #123 stanley cup; #121 neck fan; #128 portable charger; #126 blackout curtains; #133 desk chair; #136 iphone 13 case. Between 151-200: #152 shower head; #155 led lights; #170 shower caddy; #182 bidet; #192 pillows; #190 couch; #195 shoes; #198 house; and #199 liquid iv.
From 200-250: #202 iphone 15 pro case (150% CTR!); #205 bedframe; #225 macbook air; #230 queen bed frame; #229 fathers day; #237 laundry basket; #238 airtag; #245 stanley; and at #246 iphone 15 case.
And from the top 251-500 of Amazon’s most popular products
Ranking between 251-300: #259 paper plates; #261 book shelf; #265 owala; #268 trash bags; #281 desk lamp; #286 maxton hall; #292 summer dresses for women 2024; #298 mirror.
From 300-350: #317 shelf; #317 yoga mat; #319 anker power bank, #321 fit bit; #327 cutting board; and #333 compression socks for women, which has a June CTR of 150%! (Its Average CTR is a very worthy 132%.) And the next with a June CTR of 100%+ is #345 nike socks with 138%; and finishing this batch is #342 apple pencil.
From #351-399: #351 umbrella; #366 mens shoes; #372 packing tape; #374 printer paper; #386 packing cubes (150% CTR!); and #384 nail polish, also with 150% CTR. Ranking #387 chicken breast; #389 berberine; #390 inside out; #394 boys; #395 can opener; and #397 coconut oil.
From 400 to 450: #409 twin mattress; #421 dog bed (150% CTR!); #423 home decor; #427 makeup bag (142% CTR); #434 portable fan; and #449 spongebob squarepants with 150% CTR!
And finally, from 451 to 500: #452 4th of july decorations; #473 bath mat; #484 bikini; #491 tote bag (143% CTR); #493 curtain rod; and at #498 nightstand.
Since we’ve calculated all these CTRs just for June, it means they’re hot now. Their 12-mo average CTRs will likely be different. Also, our usual word to the wise: a good number of these are trademarked. And others are otherwise off-limits or tricky to sell on Amazon. But a good number are not; we hope some prove to be profitable leads for you.
And with that, we’re off to see what’s trending on eBay!
As always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.