Amazon’s Top Keywords in March 2024

We’re back with Amazon’s top keywords for this past month. Let us take the guesswork out of your Amazon SEO and product research. We’ll show you what Amazon’s most popular products were in March. Then we’ll analyze what these trending shopper searches tell us about what’s selling best on Amazon now.

Reading time: 12 minutes

Tip: See what  Amazon’s most popular products were yesterday, as well as on dozens of other marketplaces like  Etsy, eBay, and Google Shopping.

March’s Top 20 Amazon searches

1. invincible
2. invincible season 2
3. outdoor plastic straw rug
4. dune
5. laptop
6. airpods
7. solar eclipse glasses
8. headphones
9. monitor
10. keyboard
11. kindle
12. ps5
13. desk
14. toilet paper
15. office chair
16. peime [sic]
17. easter basket stuffers for teens
18. ssd
19. tv
20. ipad

Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database

What’s new Month on Month to this Top 20

Nice! We have six shopper searches that weren’t on last month’s Top 20 Amazon Searches list. Including one keyword which hadn’t ranked in its Top 1000. We like to start our analysis with these climbers because they tell us which keywords are hottest. That is, which are climbing highest fastest.

And of course we expect to see some turnover. When we don’t, it can be concerning. Etsy’s norm is having 6-9 shopper searches that are new Month on Month to its Top 20. (On Etsy, fewer than five new we only saw during the early months of the pandemic.)

It’s been looking like Amazon is similar, at least in this way, to Etsy. Amazon’s 11 new in January ran high; then in February, Amazon had only four new Month on Month. So, six new shopper searches is smack in the middle of the sweet spot.

Another way Amazon is similar to Etsy is in its “frequent flyers” – how many it has, that is. Keywords that have been on nearly every Top 20 list for the past three quarters. Amazon consistently has about a dozen of these. We’ll give you a list of these frequent flyers after we look through what’s new.

Amazon’s most popular products in March

Here are the six climbers, listed with current search rank first.

#1 invincible, up from #78

#2 invincible season 2, up from #213

#4 dune, up from #463

#7 solar eclipse glasses, up from #229

#16 peime [sic], up from #26

#17 easter basket stuffers for teens (didn’t make Amazon’s Top Keywords in February)

Speaking of frequent flyers, whatever’s hottest on Amazon Prime Video is nearly always in the Top 20. From March 2023 through this March, only two months didn’t have at least one Prime-related TV show or film. Out of the past 13 months, nearly half had three Amazon Prime Video properties in their Top 20s. Including both Marchs. Too bad it’s nothing we Amazon sellers can get in on!

#7 solar eclipse glasses, up from #229

Have any left over? Maybe they’ll sell for Halloween. Because have a look at last October.

Just kidding! That other spike was for the solar eclipse that crossed North, Central, and South America on October 14, 2023. It was visible in the west of the United States, Mexico, and many countries in South and Central America. There won’t be another in the US until Aug. 23, 2044. Might as well sell any leftovers for Halloween costumes.

Or send them around the globe! For the rest of this decade, here’s where people will see total solar eclipses.

• August 12, 2026, over Greenland, Iceland, and Spain
• August 2, 2027, over northern Africa, Gibraltar, and the Saudi peninsula
• July 22, 2028, over Australia and New Zealand
• November 25, 2030, over southern Africa and Australia

#16 peime [sic], up from #26

Prime, that is. This is the latest version Prime members are using most to search Amazon for Prime exclusive offers. Not sure why we see these so frequently misspelled though.

1,511,120 times in November 2023! And well over a million more in December.

Then in January and February, the Top 20 spot were taken by “amaon prime.” This version has prime spelled right but “amazon” with the “z” missing. Still mad-high though: well over a million searches in January. And it took the #3 spot in February.

Back in August-October 2023 though, it was spelled properly, “amazon prime,” and twice, it was the No. 1 shopper search.

Why are we belaboring this?

To show you that however it’s spelled or phrased, “prime” is usually in the Top 20 Amazon Searches. And because a giant number (as high as 70%) of Amazon’s shoppers are Prime members. And some filter their searches by Prime and thus only see Prime offers.

To access these Prime customers, you can ship your wares to Amazon warehouses and have Amazon fill your orders. (That option is called FBA: Fulfilled By Amazon). Or you can ship your own orders as “seller fulfilled prime” (SFP). Either way, many sellers report that offering Prime increases their sales.

All three of these Average CTRs (click-through rates) in the bar charts above back this up: all approach 150%.

New to online selling? Clicks and Click-Through Rates are a useful indicator of “purchase intent.” That is, how close a shopper is to making a purchase as opposed to one who’s only browsing.

Next, a quick look at the last of the March climbers. Then we’ll review those “frequent flyers” on the Top 20 Amazon Searches list – and their CTRs.

#17 easter basket stuffers for teens

This search didn’t rank in the first 1000 of Amazon’s Top Keywords in February. No surprise about that. It’s both holiday-related and a bit niche being age-related. The broader search “easter basket stuffers” ranked #145 in February. What interested us was the use of “stuffers” with Easter baskets. We thought that seemed fairly new. Here is “easter basket stuffers for teens.”

Holy cow! Check out that spike a year ago in April! On a small screen? The pop-up on the trend-history chart shows it got a whopping 847,450 searches that April: wow! It got only 449,050 this year. Down Year on Year by 47%.

We noticed that Etsy’s Easter searches were also down this year. Our theory: the shorter time there was to shop between Valentine’s Day and Easter 2024. Last year, Easter was April 9th. This year, it was March 31. And if you look closely at last year’s spike, in March 2023 it hadn’t reached 225,000 searches. We checked: Month on Month, this keyword’s actually up 130% this year. But that’s it for the year.

By ecclesiastical rules set centuries ago, there are 35 dates on which Easter can take place. The earliest possible date is March 22; the latest is April 25. The later in the year Easter falls, the more time people have to shop. So just factor that into your inventory planning. Especially if you’re doing FBA! Because Amazon keeps raising storage fees on inventory that fails to sell quickly enough.

Amazon’s top keywords: frequent flyers

As we mentioned, we keep seeing the same dozen or so keywords on these Top 20 Amazon Searches lists. If you want to know what Amazon’s most popular products are, look no further.

Here they are in rank order, current rank listed first and followed by their current CTR.

#3 outdoor plastic straw rug, CTR 11% (yikes!)

#5 laptop, CTR 40%

#6 airpods, CTR 60%

#8 headphones, CTR 61%

#9 monitor, CTR 46%

#10 keyboard, CTR 62%

#11 kindle, CTR 87%

#12 ps5, CTR 66%

#13 desk, CTR 91%

#14 toilet paper, CTR 87%

#18 ssd, CTR 44%

#19 tv, CTR 52%

#20 ipad, CTR 106%

Interesting! For over a year, month in month out, these have been Amazon’s most popular products. Yet only one has a CTR over 100% in March.

Now, granted: over 100% is excellent. But four of these have March CTRs under 50%. That’s pretty abysmal. Let’s look at the best and worst of these to see what we can see, shall we?

Best: #20 ipad

For March, “ipad” has a CTR of 106%. Here it is in Keyword Tool.

Huh: shopper search volume for “ipad” is currently at a 15-mo low. Nonetheless, 439,040 shopper searches were enough to secure the #20 spot on Amazon’s March Top 20. And with a 12-mo average CTR of 105%, ipad’s got lots of shoppers signaling purchase intent.

Worst: #3 outdoor plastic straw rug

Whereas this shopper search clearly does not.

That Average CTR in the bar chart shows as <20%. We calculated it: it’s 19.6%. Deplorable. Frankly, we couldn’t figure out why they’ve been so popular! As we’ve mentioned in these reports from time to time. Nevertheless, Average Searches for the past twelve months stand at 912,435 per month!

Maybe it’s all the people doing what we just did, haha. Which was search Amazon to see what exactly they are. And we were surprised: they look much nicer than they sound. However, that CTR tells us something sure is fishy about this search term. So if you’re here to find out what’s selling best now, we’d suggest steering clear of this product.

How about we find you some from Amazon’s top keywords with more promising CTRs instead? Let’s do that next.

Amazon’s top keywords with high CTRs in March We’ll finish up with a quick spin through this month’s top 150 shopper searches for those with the highest CTRs. Here, we’re identifying keywords with promising “purchase intent” potential. Do note though that these shopper searches will be too broad and/or competitive to rank for. If you’re researching what to sell on Amazon, you can niche down from these.

Tip: Are you new to eRank? Here’s how to “niche down.” Enter the broad keyword in Keyword Tool, then scroll down to the “Keyword Ideas” table. There you’ll find lots of ways to filter and sort your results to reveal opportunities.

From the first 150 of Amazon’s top keywords in March

In search rank order, these have CTRs exceeding 100%. The first is “peime,” that typo for Prime we talked about. Then “easter basket stuffers for teens” and “ipad” finishing out the Top 20. Next is “mouse pad,” then “amaon prime” (missing the z in Amazon). We doubt you can leverage the two with typos to your advantage. You could try; we’d love to hear if it helps!

Ranking #29 is “prime shopping online;” its March CTR is 150%! Then “water bottle” and “easter basket.” “Crocs” has 144% (but beware of brand restrictions!) followed immediately by “on amazon com prime” with 150%. Ranking #68 is “iphone 15 pro max case” with 129%. Next is “shower curtain,” and then “socks” with 131%; “iphone 13 case” has 122%. “Easter gifts for kids” is seasonal; mark your calendars for next year. And that’s it for the Top 100.

We’re letting #101-ranked “umbrella” through with its 99% CTR. Close enough, given it’s a product you can sell. Next: shoe rack, electric toothbrush, makeup, standing desk, travel essentials, couch, pens, sunglasses. And the last of these in the March Top 150 is #147 “iphone 13.”

Obviously, we could go on and on…

But we know you’re busy! We’d love to hear what you think; you’re always welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! And here we are on TikTok, featuring lots of quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Amazon search data to help you understand recent trends in what’s selling on Amazon now, what did well this time last year, and help you spot what’s new. Together, they are the best way to track what’s hot (and what’s not) on Amazon.