Here at eRank we’re back with Canada’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular Canadian shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Canada now.
Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? Here you go! And here’s the UK report.
November’s Top 20 Etsy keywords
- personalized gifts
- digital prints
- gifts for her
- christmas
- gifts
- jewelry
- ornament
- gifts for him
- wall decor
- rings
- stickers
- earrings
- necklace
- wall art
- birthday gift
- keychain
- bracelet
- arcane
- holiday hosting
- birthstone jewelry gift
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
What’s new Month on Month to your Top 20 Etsy keywords
We always focus our analysis on the Top 20 keywords that weren’t on last month’s Top 20 list. We do this because these shopper searches have been climbing highest the fastest. So, what’s new for you this month? In terms of Top 20 turnover, lots! In fact, so much so, and for so many months in a row, we’re changing our Etsy benchmarks. For all four of our top countries we report on here.
It used to be that we’d occasionally see Top 20 keyword turnover as low as five new Month on Month. And conversely, that nine new keywords meant considerable volatility. Lots more shoppers suddenly searching for lots more stuff they weren’t as much just 30 days before. Now though? Having nine new is the new normal.
Back in October, you had 11 climbers; so, on the high side. But at least none were screamers. (That’s what we fondly call Top 20 keywords that seem to scream to the top out of nowhere. Keywords that didn’t even make the Top 1000 the previous month.) For November? You have 13 climbers and geez Louise, seven of them are screamers!
That said, we do always see increased upheaval ahead of major gift-buying holidays. And we think Etsy’s had a hand in a couple of these, promoting them on Etsy Canada’s homepage. For instance, take #19 “holiday hosting.” Doesn’t that have an Etsy ring to it? We doubt 8,500 Canadian shoppers typed that into Etsy search in November. Whereas we do believe that 8,750 of them typed “arcane” into search.
Ranked 18th: arcane
Both the US and UK also have this as a screamer in their Top 20 lists. And Australia has it ranked #21. Here’s what yours looks like.
Anyone feeling a bit lost? “Arcane” is a Netflix series based on a video game. Its second season dropped in November with all episodes available to stream over the course of the month. Clearly, quite the hit – but without a license from Riot Games, it’s very much off-limits for sellers. Therefore, we’ll say no more about arcane.
Keywords climbing highest fastest in November
Here are your 13 climbers, listed in order with their current rank first, their October rank last.
#1 personalized gifts, up from #687 (but the singular form ranked #46)
#3 gifts for her (screamer; didn’t even make October’s Top 1000)
#5 gifts (screamer)
#6 jewelry, up from #106
#7 ornament (screamer)
#8 gifts for him, up from #527
#13 necklace, up from #42
#15 birthday gift (screamer)
#16 keychain, up from #191
#17 bracelet, up from #71
#18 arcane (screamer)
#19 holiday hosting (screamer)
#20 birthstone jewelry gifts (screamer)
Way too many of these to discuss each one: we know you must be mad busy! Given that the screamers couldn’t crack the Top 1000 a month ago, clearly they climbed highest fastest. So let’s just do a few of the most interesting of those. Then close with a round-up: what your top Etsy searches tell us about what’s selling best in Canada now.
Ranked 3rd: gifts for her
The US had this same screamer this month. T’is the season! In your Top 20 alone, you’ve got six keywords with the word “gift/s.”
“Gifts for her” is at a 15-mo high for you guys: 18,800 searches just in November. But no mere mortal can rank for “gifts for her;” it’s both too broad and too competitive. And really, it’s only technically a screamer; the singular form, “gift for her,” ranked #46 in October.
The same goes for your next screamer, “gifts.” There were 39 searches in October’s Top 1000 with the word gift, including “gift” which ranked #36. (November’s Top 1000 has 79!) You don’t need us to tell you that gifts are big on Etsy. So, let’s move on.
Ranked 7th: ornament
In October, there were four searches with the word “ornament.” None for the one-word search though, singular or plural. Let’s have a look.
Wow, “ornament” is way up Year on Year! By 522%! And if we tick that “Include Near Matches” option there in the Keyword Stats bar chart? It’s still at a 15-mo high. And speaking of keyword stats, they’re lovely – except for that competition from your fellow Canadian Etsy sellers. What to do?
Demo: how to succeed in a competitive niche
We scrolled down to the Keyword Ideas table. We chose the Phrase filter (circled below in yellow) to see results that had the word “ornament.” And then sorted by the Search Trend column to see which have been trending highest most recently. We were surprised!
We expected we’d need to scroll down this table a ways before finding anything with surmountable competition. But look: only the top three – ornament, christmas ornaments, ornaments – are in the red. All the next are green!
Evaluating the results
Keep in mind, these are seasonal/holiday items. So their 12-mo average search counts are low. If you use the default sort (by avg. search count), these would be easy to miss. That is why we sorted by recency. While Average Searches for “pet ornament” are only 246, for November it takes fourth place here with 2,750 searches. Enough to rank #139 in your Top 1000.
Even better: pet ornament’s got an Average CTR (click-through rate) of 139%! Even for Etsy, that’s exceptionally high! And when we calculated its CTR for the month, it’s 148%. That represents a lot of purchase intent! (If you’re new to online selling, more about that anon.)
Next, check out fifth-place “custom ornaments.” It ranks #153 in your Top 1000 now with 2,650 searches. It too has a sky-high Average CTR: 131%. When calculated for November, it’s 150%! These have got us burning right through our allotment of exclamation points, lol.
“Personalized ornament” is not far behind; it’s got 2,150 searches and ranks #251 in November’s Top 1000. But this one’s 78% Average CTR is lackluster, and its competition? More than four times that of “pet ornament.” And so pet ornament would be our top pick here.
But wait! There were more to be found a little lower down in the table.
- first christmas ornament
- first home ornament
- babys first christmas ornament
- family ornament
All have excellent CTRs, low competition, and over a thousand searches for November. If you’re here for ideas of what to sell this time next year, have a look! Then add the ones you like to a Keyword List; let that tool keep track of them for you.
Ranked 19th: holiday hosting
As mentioned up top, we doubt 8,500 Canadian shoppers typed “holiday hosting” into search.
That Search Trend history! Zero search volume until October when it got a measly 50 before November’s spike of 8,500. No pale-green banner flagging it’s still popular with Canadian shoppers this week. That 89% Average CTR is lackluster, and it’s no better when calculated for the month it’s spiking. Also quite telling: only 686 Canadian listings use this keyword. Why would they with 14 months of zero search volume?
So we checked Etsy Canada’s homepage incognito. No sign of it now but we bet Etsy had an enticing Call To Action (CTA) promo there in November. Anyone remember seeing it? With it gone, that would explain its December drop in popularity.
Still want to give this one a whirl? Before you go changing your SEO, as with any single-month spike let a Keyword List watch it awhile first.
Ranked 20th: birthstone jewelry gifts
Speaking of spikes, this one’s suspiciously similar to “holiday hosting.”
Likely due to its being jewelry, the competition is much higher than holiday hosting’s. But its CTRs, both average and monthly, are even worse!
So again, we bet there was an Etsy CTA somewhere on its Canadian site. Etsy’s CTAs are always so inviting, right? Customers click just to see the eye candy. But as these low click-through rates show, most weren’t shopping for birthstone jewelry gifts that day. They lacked the purchase intent to click many listings they were shown.
For those of you who are new to online selling, here’s a tip.
On marketplace sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. We care about these stats because CTRs can signal purchase intent. That is, a shopper who’s more likely searching with the intention to purchase (as opposed to one just browsing).
Of all the top marketplaces we cover, Etsy has the most shopper searches with high CTRs. As for why? We eRank data geeks have our theories, but suffice to say: on Etsy, a CTR of 72% is low.
Which brings us to our new feature: a monthly CTR Round-Up. We’ll show you which of your Top 250 searches show the most purchase intent. So if you’re here to find what’s selling best on Etsy now, this lightning round is for you.
Round-up! Canada’s top Etsy keywords with 125+% CTRs now
As mentioned, yes, Etsy has by far the most keywords with high CTRs. But even on Etsy, CTRs of 125% or above are rare. Note too, these calculations are based on their searches and clicks in November, our most recent full month of data. Therefore, regardless of what their 12-mo CTRs are, these should be what’s most popular with Canada’s Etsy shoppers now. We hope some prove to be profitable leads for you!
Oh, and one last thing before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether it be prohibited by Etsy or protected by intellectual property rights, please look before you leap!
Ranking 1-50
There are three in your Top 20: christmas, stickers, and then keychain with a monthly CTR of 150%! (To keep this as easy to read as possible, we’ll only shout out the sky-high CTRs.) Next, ranking #23-24, there’s a pair: anniversary gift, and lingerie. Skipping ahead: #34 mugs; #37 coffee; and at #39 canada has a 149% CTR. Finishing the Top 50 strong: #45 dnd (149% CTR); #47 calendar (150%); and #50 digital planner with 141%.
Ranking 51-100
Not another qualifier until a pair: #61-62 monitor riser, and ring (149%). Skip just two and there’s a trio, all with 149%! Ranked #65-67: 3d, tea, tote bag. Skip two more and at #70-72 another trio, the first two of which have 149%: jacket, japan, patches. Then another trio at #79-81: pet portrait (148%), christmas png, vtuber. Skip one and at #83 there’s desk mat, also with 148%.
Next, oh my! Eight in a row, and all but two (hoodie and hat) have CTRs above 148%! Ranked #87-94: tshirt, hoodie, hat, embroidery, wicked, sonny angel, stockings, and santa. And this section also ends strong; these final three all have 149% CTRs. #96 tarot cards, #98 batman, and #100 coaster.
Ranking 101-150
That last one, #100 coaster, is actually the first of a quartet. With it is #101 grinch (149%), sheer bra, and porsche poster which also has 149%. Skip just one, then we get yet another quartet, and all but the first have CTRs of 149%. From #105-108: trump, sheepskin, seahawks, journal. Next, a trio at #113-115, all with CTRs above 148%: wine, mario, moccasins. Skip four more and there’s #120 akatsuki with 148%.
Then there’s a bit of a larger gap before the next. It’s a pair at #139-140: pet ornament, and pet blanket, both with 148% CTRs. And another pair at #144-145: custom pet, and wedding favours which has 148%. And yep, again the section ends with high CTRs! Ranked #147 ugly christmas sweater has 148%, and at #150 with 149%, it’s pendant necklaces.
Ranking 151-200
Straight out of the gate is #153 custom ornaments with a stellar CTR of 150%. And then at #157-161, a quintet, every one of which has a CTR above 148%. They are pdf, mouthwashing, metal gear solid, keycap, and odin 2 sticks. Skip just one and there’s yet another high-flying quintet, all with CTRs above 147%. From #163-167, they are carpenter pencils, cheese board, amigurumi, akira, and cosplay.
At #170-172 there’s a trio, all with 148% CTRs: ferrari jacket, fortnite, spacebar keycap. And then next, at #174-179 a sextet! The first is shelves with 143%. The rest are all above 147%: photoshop, puzzle, retrobat, tarot, sword. Skip just one for two more with 148% CTRs: berserk, and bag.
Holding with the “closing strong” theme, this section ends with six out of seven keywords with sky-high CTRs. First, the trio at #188-190: pin, notion, and jinx (that one’s got 131%; still crazy high!) And all the rest have 148% CTRs: #192 anklet, #194 toronto wall art, #196 stencils, and #200 goal.
Ranking 201-250
First, a pair ranked #205-206: katana (with 148% CTR), and alien. Skip ahead to #213 birthday cards, then three with 147% CTRs: #216 squirtle; #218 neeko; and at #227 tikka. That’s it: for a change, this section ends quietly.
Wishing you many Merry Christmas sales, friends to the north!
Next, it’s west to Australia for us!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, tool demos and more! And here we are on TikTok, featuring lots of quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Canada’s Etsy shoppers now.
