What are long-tail keywords?

Long-tail keywords are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion rate, as they are more targeted. For example, “antique silver engagement ring:” while this phrase will be searched less frequently, when it is searched the shopper is likely to have a higher “purchase intent;” it signals a shopper who intends to purchase. When you use long-tail keywords, a customer who is more likely to buy your item can more easily find you.