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How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • How to Track Etsy Listing Changes with eRank

    How to Track Etsy Listing Changes with eRank

    Updating an Etsy listing’s SEO is just the beginning. After you revise, the changes in that item’s search traffic that follow help you understand whether or not they’re actually improving traffic and sales. eRank’s Listing Changes tool simplifies this process. It takes daily snapshots of your tracked listings, allowing you to track the performance of your Etsy listings…


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    6 min read
  • How To Find Out What’s Selling on Etsy

    How To Find Out What’s Selling on Etsy

    … too broad. A high percentage in the “% of Clicks” column denotes a strong keyword. Very broad keywords (example: “keychain”) rarely return the search results that shoppers are looking for. Consequently, shoppers usually search more specific keyword phrases before they start clicking on listings. Use Keyword Lists To Hone Your Etsy SEO Strategy You…


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    5 min read
  • How To Sell Craft Supplies on Etsy

    How To Sell Craft Supplies on Etsy

    … as separate listings, be sure to include the links for those within each listing’s description. If you do this, shoppers can easily add everything they need for the aforementioned project to their cart. If you want to make sure your listings cover all of the essentials, our Etsy listing SEO checklist is a good…


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    7 min read
  • Beginner’s Guide to Selling Vintage on Etsy

    Beginner’s Guide to Selling Vintage on Etsy

    … 2026 Before we move deeper into branding and SEO, it’s worth looking at the vintage trends shaping buyer demand in 2026. Understanding vintage trends 2026 can help you position your shop more strategically and make sourcing decisions with greater confidence. While vintage trends evolve slowly, eRank’s 2026 Trends blog post highlights that shoppers are…


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    8 min read
  • NextGenModeling Case Study

    NextGenModeling Case Study

    From $700 to Top 2.5% of Etsy Sellers: How NextGenModeling Scaled with Data-Driven SEO When Justin launched his Etsy shop, NextGenModeling, he had $700, one 3D printer, and no experience in e-commerce or Search Engine Optimization (SEO). Less than two years later, he’s in the top 2.5% of Etsy sellers, with over 5,000 sales, a…


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    3 min read