Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in February

1. ring
2. womens clothing
3. earrings
4. jewellery
5. wall art
6. pokemon
7. rugs
8. rings
9. 2000s prom dress
10. necklace
11. gift for women
12. sewing pattern
13. mens clothing
14. fivem clothing
15. engagement gifts
16. 2026 calendar
17. stardew valley
18. calendar
19. canva template
20. 3d printed

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database.

Anyone notice what’s missing from this list of your February highest trending Etsy searches? [SPOILER!] Yep, not a one with the word “valentine.” Last year, you had three in your February Top 20; this one ranked highest.

Dang! The highest ranked mention of “valentine” this year is all the way down at #227; it’s “valentines gifts for him.”

You do have the same number of “valentine” searches as you did last year. They just rank a lot lower. Does this mean romance is dead in Australia? Haha of course not. We’ve seen a dearth of Top 20 February Valentine searches in all four of the Etsy countries we cover here.

Our Pam Duthie has a theory on this. She reckons it’s those enticing Etsy homepage promotions that Etsy does so well. So, rather than type keywords in search, most shoppers just click those “Call to Action” (CTA) buttons. And we bet “gift for women” was one of them.

Ranked 11^th: “gift for women,” up from #787

The CTA button likely wasn’t even labeled “gift for women.” Indeed, it could well have appeared as “Valentine’s Gift for Her.” And Etsy just recorded the search as “gift for women.”

So, what’s the key takeaway here? Which should you use next year? We wouldn’t bother with Etsy’s “gift for women.” As long as you have “valentine” and “gift” somewhere in a tag or your title, and who it’s for (e.g., “her”) you’re fine.

Next, let’s take a quick look at which Top 20 searches weren’t in your Top 20 a month ago. We call these climbers; we like to start with these because typically they are hottest.

Climbing highest fastest …

You have 14 this month, including two “screamers.” Our pet name for searches that scream into the Top 20, seemingly out of nowhere. Just the month before, they couldn’t even crack the Top 1000.

No. 1: “ring,” up from #123 in January (but “rings” ranked 3^rd)

2^nd: “womens clothing,” screamer; didn’t make January’s Top 1000

4^th: “jewellery,” up from #32 (but “jewelry” ranked 17^th)

6^th: “pokemon,” up from #21

7^th: “rugs,” up from #361 (but “rug” ranked #34)

9^th: “2000s prom dress,” up from #695

11^th: “gift for women,” up from #787

12^th: “sewing pattern,” up from #50

14^th: “fivem clothing,” screamer

15^th: “engagement gifts,” up from #425

16^th: “2026 calendar,” up from #62 (but “calendar” ranked 4^th)

17^th: “stardew valley,” up from #332

19^th: “canva template,” up from #384

20^th: “3d printed,” up from #896

Few of these are newsworthy. If their plural or singular form made the previous Top 20 – like No. 1 “ring” – we can skip them. And the near-matches (“2026 calendar” and “calendar;” and “jewellery” / “jewelry.”) As for the three that are protected Intellectual Property (IP), why dwell on what’s off limits to sell, right?

Three more probably got to the top via an Etsy CTA button. As mentioned, “gift for women” is most likely one; “womens clothing” might be, too.

Ranked 2^nd: “womens clothing,” screamer

Etsy usually knows what it’s doing when choosing its homepage promos (after all, they have ALL the data.) We think they’ve also been featuring one on your homepage for men’s clothing. “Mens clothing” was one of your climbers last month; it ranked 20^th.

And it’s risen even higher this month, taking 13^th place. But tellingly, its monthly CTR (click-through rate) is way down from January’s 148%. “Mens clothing” has just 74% now.

As for “womens clothing,” its monthly CTR for February is just 33%. Now, that indicates a decided lack of purchase intent.

Tip: top Etsy searches and purchase intent

Anyone new to selling online? This will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You will want to keep up with Australia’s top Etsy keywords, yes. But for insight into which are the Etsy top sellers, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 250 keywords have had the highest CTRs most recently. 

First though, let’s finish up these climbers. It’s looking like #15 “engagement gifts” is another that shot to the top via an Etsy promo. Canada has the same climber; we don’t recall it ever making a Top 20 before. But while this next one’s also making its Top 20 debut, we believe this to be an organic shopper search.

Ranked 9^th: “2000s prom dress,” up from #695

And “2000s prom dress” is also a unicorn! A term we coined for products with good search and click volume that also have low competition. Well, competition doesn’t get much lower than this! Only 29 Etsy AU listings are currently using this keyword.

Last year, “2000s prom dress” didn’t start really climbing until May. Does its earlier start this year mean it will soar even higher than it is now? We can’t wait to see!

Four “prom” searches made your Top 1000, all of them in the Top 250. The other three are #176 “90s prom dress;” #222 “prom dress;” and #232 “vintage prom dress.” All four have CTRs of 100%+ for the month.

Climber #12 “sewing pattern” also appears worth researching. It’s been at a 15-mo high for three months running. And #19 “canva template” searches are up 126% Year on Year; that one might merit a look, too. But neither has a monthly CTR to touch that of your final climber. It’s currently got a monthly CTR of 149%!

Ranked 20^th: “3d printed,” up from #896

“3d printed” began climbing a year ago in February and stayed high through May. Will it do the same this year? Its current sky-high CTR is certainly a promising sign! And now, let’s go find what else shows promise, shall we?

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Or maybe to find out what’s selling best on Etsy Down Under these days? Then this is for you! Your insider access to which of this month’s 250 top Etsy searches show the most purchase intent.

Keep in mind, we base these calculations exclusively on our most recent full month of data. Which means that whatever their 12-mo CTRs, these should be the top-selling items on Etsy AU now. As for any Valentine-related searches, add them to a Keyword List. That way, you’ll be a step ahead on your SEO and product research for next year’s Valentine shoppers.

Ranking #1-50

You have seven qualifiers in your Top 20, beginning with #1 ring and high flyer #3 earrings. (“Earrings” has 150%!) Next, the pair at #7-8 rugs and rings. Now, we featured “custom rug” in your Roundup back in November. Recent technology has made rugs both easier and faster to make. In turn, that’s led to loads more social-media posts showcasing rugs, and presto: increased demand!

#7 “rugs” – February CTR: 149%

Wow, beautiful! Even better than we’d hoped! Year on Year, “rugs” is up by 7,400%! Last year, after that February low, searches began climbing and they haven’t dropped below 1,000/mo since. And you have to love those Keyword Stats; every one is in the green. All of which means “rugs” is a unicorn! (And “moroccan rug” is another!)

The rest of your Top 20 qualifiers: #11 gift for women; #18 calendar; and #20 3d printed. Then at #21 you have music posters, followed by #24 vtuber. (We featured unicorn “vtuber” in last month’s Roundup; it has a sky-high CTR for this month, too.) At #26 you have portal, then #33 book nook, #39 nier automata, and #43 chess set. The last two for this group are #46 lingerie and #48 lighting, both high flyers.

Next, from #51-100

Straight out of the gate, a quartet of qualifiers: conch earring, custom cat, card holder, and high flyer bay leaves. Wait: say what now?

#54 “bay leaves” – February CTR: 149%

Yep, bay leaves are reportedly experiencing something of a “culinary renaissance” in Australia. Indeed, farther down this Roundup, you also have #104 bay leaf and #127 bay leafs. And those too are both CTR high flyers, too.

Now, best practice is to hold off acting on single-month search spikes; they’re apt to crash just as quickly. Also, we’re not finding any sign of this trend in Etsy US, UK, or CA data. Meanwhile, Australian chef Matt Preston is among the culinary celebrities who are promoting bay leaves. And prominent social media influencers have been known to cause one-month spikes like you’re seeing here. Bottom line: add it to a Keyword List first; find out where it goes from here.

Moving on, at #56 you have font, followed by #58 sabrina carpenter. Then at #60-63, another quartet, all with 145%+ CTRs for the month: silver earrings, silver, locket, mens rings. Skip one and there’s a pair, #65-66 fursuit and king charles cavalier. ( “Fursuit” is another we featured in your last Roundup; it’s as unicorn a niche as you could ask for.)

Then starting at #68, you have a septet! Hunter x hunter t shirt, oshikatsu, pendant, necklace pendant, poppy playtime, lightroom presets, and 2026 wall calendar. Skip two for #77 pyrite chips, followed by a trio, #80-82 gold foil skull shirt, punk bracelets, shells.

At #84-85 are animal crossing and armour. We discussed “cosplay” in your December trend report’s Roundup; it’s one of your unicorns. Whether for cosplay or live-action role play, “armour” has made your Roundup two months running. A few more months with 1,000+ searches, high CTRs, and such low competition, t’will be another unicorn!

“Amour” is followed by #88 clothing magnets and #90 journalling. Then next, another quartet: #93-96 monster high, sticker, topo white v3, table lamp. The last two for this group, both high flyers, are #98-99 witches and zippo.

Ranked #101-250

At #103-104 are bear and bay leaf (the second of your three “bay leaf” high flyers; it’s got 146%). Then comes the pair at #106-107 damascus knife and photo album, followed by #112 keycaps.

We haven’t featured “keycaps” in any of your recent Roundups. But it’s one we mention often. “Keycaps” is a frequent flyer on all four countries’ Etsy Roundups, and for all four, it’s a unicorn. So let’s take a quick peek at yours.

#112 “keycaps” – February CTR: 145%

See? All stats in the green, including an unusually high 12-mo CTR: 138%. And that Competition stat is what dreams are made of: just 629 Etsy AU listings use it. Looking for ideas of what to sell on Etsy in a niche you could make your own? Keycaps are so worth researching!

Back on the Roundup, at #115 you have pillar candles black, followed by #119 frame. There’s a pair next, #122-123 spring bonnie suit and room decor. Then comes your third “bay leaf” search, #127 bay leafs; it’s got 145%.

From here though, CTR qualifiers are few and far between. The next is #169 fake nails; that’s a search we seldom see. So of course, being data geeks, we had to look it up.

#169 “fake nails” – February CTR: 145%

To get excited, we’d need several more months with 1,000+/mo search volume. But given how frequently “press on nails” is one of Australia’s top Etsy keywords, “fake nails” is worth watching. See whether it develops. In the meantime, while we’re here, here’s how “press on nails” looks.

#603 “press on nails” – February CTR: 139%

Interesting; last year too, your “press on nails” searches were low in Dec-Feb. From there though, they soared well above 5,000/mo March through June, with two more nice jumps in Sep-Nov. Might it do the same this year?

In every country we cover here, “press on nails” has been a Top 20 frequent flyer for years. In the US and UK, competition for “press on nails” is too high to achieve unicorn status. For both Canada and Australia though, all stats are green for go!

As for “fake nails,” add that to a Keyword List before you go changing your SEO. It could be just a one-off; all four countries have the “Trending in Search” badge this week. So it could well be a current Etsy promo. We’ll be watching for it too from now on.

And now, our last qualifier for this Roundup; it’s #217 lana del rey. The rumor is that a tour announcement for Australia is expected soon. (In any case, pretty much everything to do with contemporary celebs is protected by personality rights.) We hope some of these others prove to be profitable leads for you!

As for us, we’re off to see what’s trending on Amazon and eBay

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.ring