Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords for May. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with Australian shoppers. Then we’ll analyze what your Top 250 trending keywords tell us about what’s selling best on Etsy in Australia now.

Tip: See what Australia’s top Etsy keywords were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the US report first? And here are the UK report, and Canada’s.

Top 20 Etsy keywords in June

1. gift for him
2. gift for her
3. personalised gift
4. stickers
5. earrings
6. art
7. pokemon
8. jewelry
9. twitch
10. rugs
11. posters
12. poster
13. ring
14. necron warrior token
15. stream overlay
16. dog
17. rug
18. twitch emotes
19. toys
20. witch

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked: USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. Keyword search counts and rankings get confirmed by mid-month; some may change a bit but not by much.

Crikey, Australia! Just when we thought Etsy had stopped throwing spaghetti at the wall to see what sticks! You have so many searches we’re certain we’ve never seen make any Etsy Top 20 list before. Like this one:

This is your 20^th-ranked keyword “witch.” (Lol, we got such a kick out of its Averages Searches count.) We can’t wait to get to the rest!

Your top Etsy searches climbing highest fastest

Altogether, you have 13 climbers this month, two of them screamers. That’s our pet name for Top 20 searches that hadn’t even cracked the Top 1000 the month before. (So-called because some seem to scream to the top out of nowhere.)

Without further ado: June’s climbers, listed in order by current rank, their rank in May last.

Ranked 7^th: pokemon, up from #37

8^th: jewelry, up from #87

9^th: twitch, up from #484

10^th: rugs, up from #54

12^th: poster, up from #22 (but “posters” ranked 14^th)

13^th: ring, up from #178 (“rings” plural ranked 21^st though)

14^th: necron warrior token (screamer: didn’t make May’s Top 1000)

15^th: stream overlay, up from #224

16^th: dog, up from #81

17^th: rug, up from #85

18^th: twitch emotes, up from #104

19^th: toys (screamer)

20^th: witch, up from #190

Well, we’ll have to whittle this list down a bit; we know you’re busy. And we need to leave time for your Roundup of what’s selling best on Etsy in Australia now. So, let’s skip the climbers that are your Top 20 regulars: pokemon, jewelry, rugs, poster, ring. That still leaves us plenty to talk about! Let’s continue with more of the keywords we’ve never seen on any Etsy Top 20 before.

Ranked 9^th: twitch, up from #484

Rhymes with “witch” but it doesn’t have witch’s Trending Now banner.

And while “witch” has a spectacular 149% monthly CTR (click-through rate) for June, this one has only 66.6%. That’s low for Etsy.

But before we go on, anyone out of the loop? Twitch is a live streaming platform, primarily known for its focus on video games and esports. Twitch also features content like music and other creative arts. Like the new Etsy Top 20 trend “vtuber” (15^th last month), twitch searches are gear for streamers. Speaking of which, here’s another of your Top 20 newbies.   

Ranked 18^th: twitch emotes, up from #104

This search ranked higher than “twitch” back in May, which had to climb up from #484.

“Twitch emotes” are small, custom images that streamers use in chat to express emotions or reactions during livestreams. They play an essential part in Twitch culture. While people can use apps to make these for free, streamers seeking the unique are coming to Etsy. And isn’t Etsy just the place? “Unique” is Etsy’s middle name.

We’re delighted to see these new revenue streams (pardon the pun) for those of you with these skills.

Ranked 14^th: necron warrior token

We’ll be skipping this one. Games Workshop Limited holds a trademark for “NECRON” in relation to toys and sporting goods (including tokens). And they reportedly have a history of defending their intellectual property aggressively. 

Ranked 15^th: stream overlay, up from #224

Stream overlays are graphics displayed over live stream content enhance a stream’s visual appeal and audience interaction. Twitch streamers, vtubers – anyone broadcasting live on platforms like Twitch, YouTube, Facebook, and Kick – can use them.

Delighted as we are, all three of these climbers are debuting with spikes that give us pause. If you’re already selling these, congrats! But for those of you here looking for what’s selling best on Etsy, maybe add them to a Keyword List. See how search volume holds up.

Next, a complete departure from the foregoing.

Ranked 16^th: dog, up from #81

And it’s the first since “witch” with eRank’s Trending Now banner.

“Dog” is also at a 15-mo high right now. And has lovely CTRs: 123% Average and for June, a sky-high 149%! Exceptional purchase intent.

Ranked 19^th: toys

Along with “necron warrior token,” this is your other June screamer. Honestly, we’re baffled. How did “toys” fail to make your May Top 1000? We cannot wait to look it up.

Huh! How about that? So many months with no searches. Even when we tick the box to include near matches, it’s not much different. We’re really surprised.

So we scrolled down to toys’ related searches table in Keyword Tool. When filtered to show searches with the word “toy” and sorted by recency, “toys” is first with June’s 4,450 searches. But search volume plummets from there. The second-highest (“bootleg metal sonic plush toys”) has just 100 searches; third-highest is “wooden toys” with only 50.

Clearly, not many of Australia’s Etsy shoppers search for toys on Etsy. But on the bright side, it’s got an excellent Average CTR: 136%. Even for Etsy, that’s high. And when calculated for the month, “toys” has a June CTR of 142%: stratospheric purchase intent!

Tip: top Etsy searches and purchase intent

Are any of you new to selling online? Here’s a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, knowing which are the most searched keywords on Etsy is necessary. But for insight into which of these trending products are selling best, look to their click-through rates. And that is why we end our trend reports with a Monthly CTR Roundup.

Roundup! Australia’s top Etsy keywords with 125%+ CTRs now

For these Monthly CTR Roundups, we analyze Australia’s 250 top Etsy searches. Then we see what their monthly CTRs tell us about what’s selling best on Etsy in Australia now. Notably, of all the big online marketplaces, Etsy does have the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and above are rare. We calculated these based exclusively on their search volume and clicks in our most recent full month of data. Therefore, regardless of what their 12-mo CTRs are, these are the products that show the most purchase intent now.

Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!

Ranked from #1-50

(Note: For better readability, we’ll only shout out individual CTRs above 140% – wildly high. But all qualifiers will have at least 125%.)

Frequently, the Top 20 might have only one or two qualifiers. Last month, you had five (including three with sky-high CTRs); we thought it likely was a record. Well, Australia’s Etsy shoppers trounced it soundly in June! There are eight, and all eight CTRs are high flyers!

In fact, the first one, #3 personalised gift, has 150% and that’s as high as they go. The next five all have 149% June CTRs: #5 earrings, #7 pokemon, #10 rugs, #15 stream overlay, and #16 dog. Then #19 toys has 142% and witch has 149%.

Moving on to the rest of June’s 50 top Etsy searches, at #22-25 there’s a trio. Wallpaper (150%!), tapestry, and crochet patterns (that’s another one with 150%). Skip just one and there’s a pair, #26-27 press on nails and prom dress; the latter has 150%. Next, another trio and all three have 148%s: #30-32 taylor swift, custom, digital. And the last in this section is #34 forsaken with 149% for June.

(Incidentally, free shipping ranks #47 with 3,000+ searches, but Australian shoppers aren’t interested: its CTR is just 25%.)

Ranking #51-100

Off with a bang, #51 tcg power counter magnet has 148% for June. And it’s followed by the largest set of high CTRs we’ve seen in any Roundup yet: fourteen! And all but one have wildly high CTRs. That one is qualifier #64 locket (which has 138% – still a ton!) The rest, ranked #55-68, all with of 147%+ CTRs are these. 2b stl, cosplay, fabric, death stranding, deltarune, album cover posters, stripper, strap google pixel watch 2, twitch overlay, lighter, google pixel watch 2 band, one piece card counter, and miku.

Pause to take a breath and at #70 is jibbitz with 148%. Of the pair at #72-73, the first also has 148%: pixel watch 2 band, and punk.

Time out: #73 “punk”

We data geeks at eRank are always on the lookout for rising style trends. Remember what phenoms “mid century modern” and “minimalism” were a few years back? Nothing’s come close since, and we don’t expect punk will either. But then, no one ever expected punk to be fashionable, let alone this many decades later. Nevertheless, here it is, trending.

And according to a 10 June 2025 story by the Australian Broadcasting Corporation (ABC):

Post punk is having a moment in Australia currently…

On Etsy AU, “punk” has strong purchase intent, both for June and its 12-mo 127%, along with low competition.

Resuming our Roundup, that run of 148% CTRs continues with #75-76 grow a garden and kindle case. And the quartet at #80-83: twitch pickle, vtuber model, yorha 10 (all with 148%). The fourth, instagram templates, hasless.

But then the torch is snatched back up! All three of the trio at #91-93 have 148%: candy, annual and monthly ultimate budget, and a2 stl. Ranked #95, singleton dnd has 142%. And #97 netball dress keychains has 148%.

Next, from #101 through #150

And so does #100 stoneface mask; #101 tarot has less. Then the next four take us right back up. All with 147%: #108 pansexual; #113-114: osmo pocket 3 magnet and gothic watch strap google pixel watch 2; and #136 sleep token mask.

Next, qualifier #137 gold ring and #140 arcane; it has 147%. And then at #142-148, a septet, all with 146%! Angel with a trumpet, angel stencil, angel clipart, beads, fidget ring, filet crochet, filigree background.

Ranking #151-200

Strongest start yet! Ranked 151-157, you have an octet and all but one have 146% The odd one out is qualifier #155 dagger earrings. The rest: fpga shirt, cute little silhouette scenes, croc charms, custom photo gift, custom pet plush, custom funko and ado figure.

Then wowie wow wowie: every qualifier in the rest of your Top 200 has 146%+! First, a couple of singletons, #159 emo studded bracelet and #161 elden ring silver scarab pendant. Then the trio at #164-166: christmas tree ornament shapes, christmas prompts, christmas ornaments. Two singletons, #168 christmas lace clipart designs and #170 christmas decoration clipart. And the trio at #172-174: christmas clipart, cats and soup shirt, clay tempered nodachi.

And still on this same 146%+ June CTR roll: #176 berserk phone case. The pair at #178-179: black and white christmas prompts, and black and white christmas bells. Singleton#181 tf2; and then all eleven of this set of eleven! Ranked #183-193: spike kada mens, spiderman cosplay, spiderman, snoopy, soap, wall art for mum, wallet, yoto, vessel, tyler the creator, and ulfhednar viking. As do the last two in your Top 200: #195-196 unicorn and viking bone pendant berserker.

And finally, ranked from #200-250

The 146%+ June CTR run continues! First, a couple of singletons: #201 magazine and #202 matcha set. Then, yet another huge set, ten this time, all with 146%+. Ranked #204-213: lemberg sabaton, seo, shirts, silver earrings, scaffold piercing, silver ring, singer shirt, lace embroidery designs, lace embroidery, isis pendulum.  

And yes, the run still holds for #216 nonnas and the pair at #218-129: mirrors and mmcx 2m cable. And for the quintet at #223-227: guilty gear, heart necklace, heart pendant, google pixel case 9 xl berserk and heavy kada. And for this quartet: #230-233 igor, ice skates clipart, ice skate embroidery, and real estate brochure profile.

Haha, we could stand the suspense no longer: we had to look ahead. This string of 146%+ CTRs isn’t broken until the last one! But right up to that one, yep: all these too have 146%+. The trio at #235-237: pink corset, phone charm, and photo.  

And the next trio: #239-241 pill case, patterns crochet wristlet bag, and percy jackson.

As has all but the final item of the sextet at #242-248. With 146%+ are one piece resin, miyazaki mango plantas, iaito katana, hypebeast wallart, glassware set. And the breaker of the chain: expense tracker (it has 131%). But then bringing us right back up with 146% is #250 y2k jewelry.

Man, Australia’s Etsy shoppers made sky-high CTRs look easy this month! Hope you’re seeing lots of sales. And for those of you who are new, we hope some of these prove to be profitable leads!

Next: our analysis of Etsy’s Q2 2025!

As always, we love hearing what you think. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.