Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in March

1. posters
2. stickers
3. witch
4. jewelry
5. ita bag
6. gift
7. sewing pattern
8. poster
9. stardew valley
10. tapestry
11. taylor swift
12. painting
13. print
14. desk mat
15. bracelet
16. harry styles
17. wall art
18. wall prints
19. home decor
20. ayn thor

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database.

Talk about turnover! Of your current Top 20 keywords, 17 weren’t in your Top 20 last month. And four are what we fondly call screamers (because they seem to scream to the top out of nowhere). A month back, these couldn’t even crack your Top 1000. Like this one, soaring from nowhere into the No. 3 spot.

Ranked 3^rd: “witch,” screamer

And it’s a unicorn, too! That’s our pet name for high-ranking items with good search and click volume that also have low competition. As you can see above, “witch” hits every metric. And it’s continuing to trend now, half-way through April.

Also climbing highest fastest…

No. 1: “posters,” up from #89 in February

2^nd:  “stickers,” up from #42

3^rd: “witch,” screamer (didn’t make February’s Top 1000)

4^th: “jewelry,” up from #800

5^th: “ita bag,” screamer

6^th: “gift,” up from #29

8^th: “poster,” screamer (but “posters” ranked #89)

10^th: “tapestry,” up from #28

11^th: “taylor swift,” up from #551

12^th: “painting,” up from #313

13^th: “print,” screamer (but “prints” ranked #116)

14^th: “desk mat,” up from #401

15^th: “bracelet,” up from #479

16^th: “harry styles,” screamer

18^th: “wall prints,” screamer

19^th: “home decor,” up from #110

20^th: “ayn thor,” up from #87

Most of these are your Top 20 regulars and frequent flyers. Not so this next one; we think this is its Australian Top 20 debut.

Ranked 10^th: “tapestry,” up from #28

And it’s another unicorn! People claim it’s impossible to find a product with good demand, selling well, with low competition on Etsy. It’s why we named these unicorns: because everyone says they don’t exist on Etsy anymore. Nevertheless, we do keep finding them. You can, too. Here’s what to look for:

• High-ranked product
• History of good search volume
• CTR above 100%
• Low competition 

A high rank indicates there is demand; lots of Etsy AU shoppers want this product. Next, look for five+ months with good search volume. Here, “tapestry” has had only three out of 15 months with searches below 1,000/mo: excellent! Seeing that “Competition” stat in the green is a must. And so is a high CTR, because that reflects purchase intent.

Tip: top Etsy searches and purchase intent

Anyone new to selling online? This will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You will want to keep up with Australia’s top Etsy keywords, yes. But for insight into which are the Etsy top sellers, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 250 keywords have had the highest CTRs most recently. And since you have a bumper crop of high CTRs this month, let’s get to them!

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 250 highest trending Etsy searches show the most purchase intent. Now, for these Roundups we draw our calculations exclusively from your most recent full month of data. Therefore, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy Down Under now.

Ranked from #1-50

In your Top 20 alone, you have seven qualifiers, beginning with fifth-ranked ita bag.

#5 “ita bag” – March CTR: 146%

We’ve featured “ita bag” as a unicorn in US, UK and CA Roundups. Ita bags are super popular worldwide! For yours to be a unicorn though, we’d need to see a few more months with good search volume. But definitely to watch!

Posters continue to be among Australia’s top Etsy searches. Eighth-ranked poster has a better CTR than No. 1 “posters.” And all these have sky-high CTRs right now too: #11-12 taylor swift and painting, #15-16 bracelet and harry styles, and #18 wall prints.

Moving on to the rest of your Top 50, there’s a high-flying pair at #24-25 car accessories and fursuit. Next up, #32 sticker, #38 personalised gift, #46 one piece, then #49-50 pokemon card and personalised.

Ranking #51-100

A trio starts us off: #52-54 sonic birthday invitation, kitchen, and lamp.

#54 “lamp” – March CTR: 148%

“Lamp” is a unicorn! What more need be said? So, back to your Roundup; next up are five more high flyers, beginning with italian charm bracelet. That one has been one of your Roundup frequent flyers for a couple years. Then ranked #56-59: engraved charm, gachiakuta, chatgpt and chain. Skip just one and there’s notion templates; skip two and there’s cute stickers.

After those though, we have to skip ahead for the last two in this section. At #94: mid century peel and stick wallpaper, and #97 wall decor.

Next, ranked #101-150

This section more than makes up for that last lull! From #102-110, a nonad! (Ennead? Ninesome?) The nine: bratz, bridgerton, custom face plush, customcharm [one word], custom sticker, canva, capybara, chainfist, card. Skip just one and you have a baker’s dozen of qualifiers. The first five: custom body pillow, athm50x hinge, ath m50, antique store ledger full books, and leon kennedy. Then laser file clock, iron lung, iron on patches, kemonomimi, jibbitz, ita backpack (note: this is the same “ita bag” trend featured above). And twelfth of this baker’s dozen is jewellery box.

#123 “jewellery box” – March CTR: 147%

Certainly, it has the makings of a unicorn. We’d prefer to see more months with good search volume, but certainly so far, so good!

Its search history is suggestive. Up to July 2025, “jewellery box” had few searches. Then it got a good rise followed by a big jump in November: Christmas gifts? Looks to us like the start of a trend.

So many of these fancies blow up and blow over in a month or two, though. It’s why we advise holding off until you’ve seen at least 5-6 months with good search volume. Add it to a Keyword List; let that track it for you a while first.

Resuming the Roundup, next is #124 jesus icon, followed by a quartet. Ranked #126-129: dress sewing pattern, ethical fabric, fish patch, and eye pins. Skip two and the bounty continues, this time an octet! From #132-139, the first four: medieval dress, pegboard charging, photo frame, photo album. The rest: pink tarot desk, wedding sign, ww2 helmet, wishing well.

Skip just one and there’s a pair: #141-142 pathani kurta and short sleeve kurta. Then from here through well into the next section, there are a dozen! The first six: nana keychain, monster high, mtg proxy, riftbound, tadc, and thank you stickers.

From #151-200

First, the rest of that dozen ranking #145-156. The remaining six: the marias, sol tkatb keychain, small glass bottles, silver charms, vtuber model, and wedding table numbers. Incidentally, we talked a lot about VTubers in your January trend report’s Roundup. That whole niche is a unicorn for you, and for the US and UK as well. (In Canada, it’s just catching on; “vtuber model” made their Roundup this month too.) Your “vtuber model” has a March CTR of 146%. If you’re here for ideas of what to sell on Etsy, check it out.

Looks like this section is also stuffed with Etsy top sellers! At #158-164 is a septet and they’re all high flyers. Custom charm, custom cosplay, desk accessories pastel, crystal jewelry ring, gothic necklace, journal, illustrations. “Journal” has earned a closer look.

#163 “journal” – March CTR: 146%

Its Competition stat is all that keeps “journal” from unicorn status. But that’s easily solved: just niche down! Keyword Tool does all the work. If you could use a quick tutorial, we did one on “sticker” in this month’s US trend report. Just search it for “How to use Keyword Tool to niche down.” You can use that method on any high-competition keyword.

At #166-167 there’s a pair: live aquarium plants and macbook air case. Then skip past one for a quartet: lanyard, gold cross pendant, flask, oracle cards. At #174 is red charms, followed by a pair, #176-177 tarot and vivienne westwood keychain. Skip two for another quartet: vampire academy print, movie poster, mizuki akiyama, and mitsuri cosplay.

Next up is #186 dnd, followed by a trio: converse, animal crossing, anime keychain. Who is here to find out what’s selling best on Etsy Australia? This Top 1000 has 12 searches with the word “keychain,” and most have stellar CTRs. We featured “keychain” in your December Roundup. Keychains do well Down Under!

Just four more qualifiers in this section. At #192-193 are bracelets and choker, followed by #195 low profile keycaps, and #198 pomni keychain. (The latter has a current CTR of 146%; as we said, keychains do well for you guys.)

Finally, ranked from #201-250

Straight out of the gate, a quartet: trio necklace, mini shorts tie side, snorlax binder, spider crystal carving. Fun fact: for the latter, “spider crystal carving,” Australia has 100% of the global shopper pie.

#204 “spider crystal carving” – March CTR: 146%

Having the entire pie to yourselves is unusual! Now, this could well be one of those “fleeting fancies” we mentioned earlier. So far, it’s just a single-month spike, but that spike is 1,350 searches with a CTR of 145%. And we must say, the carved crystal spiders we saw in search were adorable; now we want one.

Next up on the Roundup, #206 red combat boots and #208 polka dot cotton fabric. Both polka dots and red combat boots (for that “pop of red”) are major spring/summer 2026 fashion trends. At #213-217, a quintet: crochet hood pattern, coloring book alcohol markers, boxing gloves, birth flower necklace, banana yellow fur fabric.

And then a sextet: #220-225 artisan keycap, harry styles phone case, katana, leaf beads, elden ring, dummy 13. Skip one and at #227 is luck spell, which you’d get from this month’s No. 3 “witch.” Next is #228 lamps; see #54 “lamp” as featured above. “Lamps” plural also has a sky-high March CTR.

More high flyers! First, #231-232 jamiroquai and stash box, then at #236-237 a trio: wigs, polka dot fabric cotton, polaroid. (More polka dots!) And the last three for this Roundup: bookmark, blythe doll and ado tee. Here is “bookmark;” it’s a unicorn.

#241 “bookmark” – March CTR: 146%

And that’s a wrap, fam. Hope some of these prove to be profitable for you. We’ll be back in a week with our trend report on the top Etsy searches for Q1 2026. We always look forward to seeing the Quarterly Top 1000 keyword lists. Fewer fleeting fancies, more meat. First though, we’re off to see what’s trending on Amazon and eBay.

As always, we love hearing what you think!

Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.