Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in January

1. stickers
2. poster
3. rings
4. calendar
5. earrings
6. wall art
7. wedding gifts
8. necklace
9. valentines day gift
10. tshirt
11. heated rivalry
12. bracelet
13. phone case
14. mug
15. planner
16. digital planner
17. jewelry
18. keychain
19. jibbitz
20. mens clothing

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked: USPTO Trademark Database.

Greetings from the Frozen North! We’re having a real doozy of a winter up here and same goes for your recent Top 20 lists. Once again this month, you’ve got lots of turnover: seventeen climbers for crying out loud. Still way better than all this snow!

You do have far fewer screamers this month, phew: just three. Here’s the highest-ranked.

No. 2: “valentines day gift” (not in Dec.’s Top 1000)

Like four of your eight December screamers, this one is Etsy’s doing. That is, rather than an organic search, it stems from an enticing Etsy homepage promo. We’ve gotten good at spotting these. One sign? The US, UK, and Canada also had this same keyword screaming into their Top 20s, seemingly out of nowhere. Let’s have a quick look at the rest of your January climbers.

Climbing highest fastest

In order by current rank, followed by their rank (if any) in December.

Now 3^rd: “rings,” up from #21

4^th: “calendar,” up from #278

5^th: “earrings,” up from #40

7^th: “wedding gifts,” up from #319

8^th: “necklace,” up from #277

9^th: “valentines day gift,” screamer

10^th: “tshirt,” up from #77

11^th: “heated rivalry,” screamer

12^th: “bracelet,” up from #48

13^th: “phone case,” up from #49

14^th: “mug,” up from #47

15^th: “planner,” screamer

16^th: “digital planner,” up from #22

17^th: “jewelry,” up from #50

18^th: “keychain,” up from #23

19^th: “jibbitz,” up from #309

20^th: “mens clothing,” up from #230

The Mighty Trio that managed to hold onto rulership in the Top 20?

#1 stickers

#2 poster

#6 wall art

And “jewelry” belongs there, too. It just got robbed in December by “jewellery gift.” Have a look.

#417: “jewellery gift,” down from No. 4 in December

That was Etsy’s doing, too. “Jewellery gift” was one of the four screamers all four countries had in December. (Well, the US had it as “jewelry gift.”) And a month later, Canada’s data looks very much like yours above right. The UK has a third little bump appearing in March for their Mother’s Day. The US shows a third, smaller bump in February for Valentine’s Day.

The bottom line? Don’t bother adding either “valentines day gift” or “jewellery gift” to your listings’ SEO. Way too broad, and neither shows much purchase intent.

Tip: top Etsy searches and purchase intent

Anyone new to selling online? This will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You do want to keep up with Australia’s top Etsy keywords, yes. But for insight into which are the Etsy top sellers, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 250 keywords have had the highest CTRs most recently. 

And despite there being 17 climbers, there isn’t much actually new or exciting in your Top 20. “Heated rivalry” is immensely popular, but it’s protected intellectual property. Same story for “jibbitz.” So let’s go find something that you are able to sell that’s also selling well, shall we?

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Or to find out what’s selling best on Etsy in Australia these days? Then this is for you! Your insider access to which of all 250 top Etsy searches this month are showing the most purchase intent.

Keep in mind, we base these calculations exclusively on our most recent full month of data. Which means, regardless of their 12-mo CTRs, these should be the top-selling items on Etsy AU now. As for any Valentine-related searches, add them to a Keyword List. That way, you’ll be a step ahead on product research for next year’s valentine shoppers.

Ranking #1-50

Same as last month, you have 14 qualifiers in your Top 20, starting with No. 1 stickers. It has a perfect 150% for the month. Next are #3-4 rings and calendar, followed by #6 wall art. Then at #10-15: tshirt, heated rivalry, bracelet, phone case, mug and planner. The final four are jewelry, keychain, jibbitz and mens clothing.

Moving on to the rest of the Top 50, at #21 is pokemon, then a sextet: arcane, birthday gifts, digital art, gift, fursuit, car accessories. And among those six is this month’s first unicorn.

#27 “fursuit” – January CTR: 149%

In your October trend report’s Roundup, we talked about furries in Australia. And we’ve been bringing them up in our other countries’ Etsy reports too. Because furries are coming out of the woods around the world. And they’ve discovered Etsy is ideal for sourcing their costuming needs. (And especially for custom “fursonas,” prices are well worth your while.)

It was in your trend report last month that we coined the term “unicorn” for keywords like this. People state as fact it’s impossible to find a niche with good search volume and low competition on Etsy. Hogwash: we identified at least six for you last month. And as mentioned, we’ve been talking about this niche for years.

“Fursuit” got 4,550 Etsy AU shopper searches in January. In the past 12 months, it’s had five months with well above 2,000/mo. So: good search volume. And competition? For you guys Down Under, it’s phenomenally low: fewer than 350 Etsy AU listings have this keyword.

Bonus: that 127% Av. CTR is well above average. And its current monthly CTR is about as high as they get. If you’re here to find out what’s selling best on Etsy, fursuits are.

For now though, let’s get on with the Roundup. Because next up, you have eleven in a row, all high flyers! From #31-41: home decor, jewellery, digital products, rug, witch, wedding dress, top pattern, gifts for him, twitch overlays, tops, journal. Skip one and there are five more: furniture, elden ring, bag, chain, and custom.

Ranked from #51-100

First up here is high flyer #56 watches, followed at #62-64 by 2026 calendar, baby, and instagram templates. At #66-67 there’s a pair: gifts for boyfriend and printable wall art. Skip one and there’s another pair: bedding and lamp. (We featured unicorn “lamp” in your last trend report. It was a Top 20 screamer with a sky-high monthly CTR. It’s dropped in rank since, but it’s held onto that top CTR: 147% for January.)

At #73-74 are high flyers cat and cardigan, followed by #76 deltarune and #78 custom flag.

#78 “custom flag” – January CTR: 148%

We’d need to see a couple more months of 1,000+ searches/mo before we call it. But we certainly see unicorn potential here! In the US, “custom flag” is doing well and has the blistering competition to match. For Etsy UK and Canada, search volume is more developed than yours, and so is competition. Those of you here for ideas of what to sell on Etsy, add this one to a Keyword List. See if this product catches on as it has elsewhere.

Returning to the Roundup, next you have #81-83 disco elysium, blouse, croc jibbitz. Skip one and you have high flyer #85 vtuber: UNICORN ALERT!

#85 “vtuber” – January CTR: 148%

This niche gets our highest recommendation! VTubers are YouTube streamers who use personas and need digital avatars (“models”) to perform. And just like furries, VTubers and PNGTubers have discovered that Etsy is ideal for equipping their needs.

“Vtuber” and related keywords have been frequent flyers in US Etsy Roundups for at least a couple years now. This month, we talked about “vtuber model” in Canada’s trend report; it made their Top 20, their highest-ranked unicorn. “Vtuber model” made the UK’s Roundup back in November; that was before we started calling them unicorns. But it’s been one for them too and still is.

Here is your “vtuber model” data; it currently ranks #280 and has a 146% CTR for the month.

So far, “vtuber model” is still a unicorn (good search volume, low competition) in all four countries. But act fast on this niche; in the US, competition for “vtuber” has already gotten steep.

Getting back to the Roundup, next up are two sets of seven, all high flyers. From #86-92 are vce, pants, pearl, paws, trinkets, tshirts, room decor. Then from #94-100: soap, laptop case, gachiakuta, god of war, lamps, kitchen, and japanese wall art.

And ranked #101-150

Qualifiers are few and far between here. The first is #106 pokeball, followed by #108 wigs, then we drop down to #122 for prada and #124 glasses. And the only others are #148 table runner and #150 gift for him.

Ranking from #151-200

Awesome start here though: #151 australia sellers only. Let’s have a look.

#151 “australia sellers only” – January CTR: 150%

Dang: “australia sellers only” is 22 characters; too long to fit in a single tag. But it could be worth using two! (You can fit another keyword in the tag with “only.” Doing so won’t detract from how well it works.) Hope it helps!

After that promising start, next up you have #153-154 custom cd and home organization (very January, lol). Then a high flyer at #156 original paintings; nice! There’s a pair at #159-160 seating chart and laser cut files. Then at #162-164, a trio: guru gobind singh, chain, hollow knight, followed by #167-168 awakening and frieren.

Up next, you have an octet of qualifiers! From #170: fu orostor, graduation gift, gachiakuta fu, gachiakuta sticker, gameboy, gold cross 14k men, gifts for her, and gifts. At #179 is glass beads. Skip one and at #181-187, there’s a septet. These are mini pins, monitor stand, mob psycho 100, ring, martyr, mens gold ring, matcha.

Skip one again and you have another: proxy, macrame swings, lingerie, stripes, dog portrait, dress sewing pattern, dramione book. And the last two in this month’s Top 200 are #198-199 japanese art and jaswant singh khalra.

Finally, ranking #201-250

Straight out of the gate here, you have a sextet. From #201: jacket, kids printable art, kids printable, italian charm bracelet, digital planner 2026, doctor who. Skip one and there’s a pair, #208-209 custom match boxes and diesel mechanic logo. Skip one again and you have 11 qualifiers in a row! The first six: baby doll top pattern, billie eilish, bag charms, bhagat singh, ayn thor, island cake topper. The rest: crochet bookmark, crochet flowers, corset, colouring books, and crochet pattern.

Speaking of which, there are 10 crochet-related searches in your Top 1000 now. So we thought we’d take a quick look at some. You have 9.6% of the global shopper pie (a bigger slice than usual) for this one:

#218 “crochet flowers” – January CTR: 146%

Sure looks like a unicorn to us!

Back on the Roundup, at #223-226 you have amethyst, art nouveau, apron, adobe. (We featured “apron” in your November Roundup; it still boasts a monthly CTR of 147%.) Then at #228-233: armour, anime jewelry, charm, bumper stickers, chrome hearts, and can am x3.

And from #236 through #250, wow: all the rest have CTRs of #144%+! The first eight: holographic, chair, carhartt, chains, buttons, car stickers, car wheel covers, 3d print. And the final seven: bloodborne merch, brand guidelines, bonney playmat, budget, boxing gloves, bookshelf decor, and shaheed.

We hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending on Amazon and eBay

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.