Here at eRank, we’re back with Australia’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with Australian shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Australia now.
Tip: See what Australia’s top Etsy keywords were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? And here are the UK report, and Canada’s.
Top 20 Etsy keywords in April
- stickers
- wall art
- rings
- mothers day
- personalised gift
- gift for her
- earrings
- posters
- rug
- gift for him
- poster
- necklace
- gift for mum
- mugs
- unique gift for mum
- keychain
- crochet
- digital products
- best gift for mum
- bracelet
NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. Keyword search counts and rankings get confirmed by mid-month; some ranks change a bit but not by much.
G’day, Australians! We’re relieved to see a more reasonable rate of turnover in your Top 20 than your last! That one had 16 climbers – keywords that hadn’t been among your top 20 just 30 days before. Etsy’s current norm is nine to twelve new Month on Month; just enough to keep things fresh.
Having sixteen climbers indicated instability. Either a whole lot of Australian shoppers suddenly searching for stuff they weren’t as much the month before. Or it was Etsy stirring things up, flinging spaghetti at the wall to see what sticks. They do this by posting those enticing “Calls to Action” promo buttons on your homepage. Like this one today (May 11, 2025).
This month though, even with lots of Mother’s Day-related searches, you have 12 climbers. Including one less screamer than the six(!) you had in March. And three of your April screamers are “gift for mum” searches. (For which you can thank that Etsy promo above.)
Your top Etsy searches climbing highest fastest now
In order by current rank, here are your April climbers, their rank in March (if any) listed last.
No. 2 wall art, up from #89
No. 4 mothers day, up from #402
No. 5 personalised gift (screamer; didn’t make your March Top 1000)
No. 10 gift for him (screamer)
No. 12 necklace, up from #24
No. 13 gift for mum (screamer)
No. 14 mugs, up from #406
No. 15 unique gift for mum (screamer)
No. 16 keychain, up from #477
No. 18 digital products, up from #228
No. 19 best gift for mum (screamer)
No. 20 bracelet, up from #40
Still too many to discuss each one; we know you’re busy. Besides, we need to save room here at the end for your Monthly CTR Roundup. Let’s stick with the topic of Mother’s Day for a little longer, though. Because after Christmas and Valentine’s Day, Mother’s Day is Etsy’s biggest gift-buying event every year. Which means lots of you have to tweak your SEO for it every year.
Let’s start by comparing your faithful annual climber “mothers day” with screamer “gift for mum.” (Screamers are keywords that failed to even crack the previous month’s Top 1000.)
No. 4: “mothers day,” up from #402
Notably, unlike either the US or Canada this year, “mothers day” does rank in your Top 20. In fact, Year on Year, yours is way up: 87% up!
Their “mothers day” searches were way down Year on Year, displaced by Etsy’s “gift for mum” homepage promos. So, let’s look at yours next.
No. 13: “gift for mum” (screamer)
Not only did “gift for mum” fail to crack your March 2025 Top 1000. It also didn’t make your April Top 1000 last year. (So it’s a double screamer: Month on Month and Year on Year.)
“Gifts for mum” (plural) did make last year’s list, but way down in 274th place. In contrast, “mothers day gift” ranked 7th last year. Here’s that one.
This April, “mothers day gift” ranks #46. And it’s got eRank’s Trend Alert banner waving that it’s still hot with Aussie shoppers this week. (As “gift for mum” conspicuously does not.)
We shan’t belabor this further. We’re sure it’s the same for your other two “mum” screamers. This year, Etsy featured these same “gift for mum/mom” promos on each country’s homepage (hence the screamers). However, as we’ve noticed before, Etsy can’t make Aussie shoppers drink. It seems you lot are sticking with your trusty Mother’s Day searches.
The takeaway: sure, add all these to a Keyword List for next year. Sprinkle them somewhere in your Etsy listings. But keep “mothers day” uppermost: put “mothers day gift” in your titles and tags.
And with that, let’s move on to your other climbers and screamers. This next one surprised us.
No. 2: “wall art,” up from #89
“Wall art” has been trending in all our top Etsy countries. It was the US No. 1 search in 2024 and also in 2025’s First Quarter.
So we were surprised that for you in March, “wall art” tied with October 2024’s low. But it has sprung back up nicely; wall art is the highest it’s been since last July. It’s also got the Trending-Now banner. And just feast your eyes on that lovely Average CTR: 108%. Plenty of purchase intent! So all in all, no worries.
No. 5: “personalised gift”
This one’s a screamer but not really: “personalised gifts” plural ranked #252 in March. It also makes sense this would be trending during such a major gift-shopping month. So, let’s make an exception to how we usually do things: we’ll include near matches.
We also took a peek at its Near Matches table to see what exactly “Near Matches” includes. That lists “personalised gift,” “personalised gifts,” and “gifts personalised.” (The latter’s search volume is negligible.) But even with just the singular and plural merged, we get the best idea of shopper demand. And it looks like this search is biggest ahead of Mother’s Day. So if you could offer personalised gifts, definitely add it to that Mother’s Day Keyword List for next year!
No. 10: “gift for him”
This one has the second-highest monthly CTR in your Top 20! And it’s not really a screamer either. Back in March, “gifts for him” (plural) ranked 14th, getting a thousand more searches than #20 “gift for her.” So let’s bend our rules again and look at “gift for him” with its near matches.
Huh! A year ago in April, “gift for him” et al got just 200 searches. Which means that with this April’s 8,900 searches, collectively they’re up – crikey! – 4350% Year on Year!
No. 6: “gift for her,” up from #20 in March
While we’re at it, let’s look at “gift for her.” To keep things equal between the sexes, we’ll include near matches for this search too.
“Gift/s for her” did better last April than “gift/s for him,“ as you’d expect that close to Mother’s Day. Nevertheless, Year on Year “gift/s for her” is also up now, by a substantial 542%.
Once upon a time, “gift for her” and “gift for him” were frequent flyers on most US Top 20 lists. Then they disappeared– for years! So it’s been curiously reassuring to see them pop back up on various countries’ Top 20s. Even if they are far too broad for mere mortals to rank for.
No. 14: “mugs,” up from #406
“Mug/s” searches have been a fixture on your Top 20 lists. Sometimes, you’ve had both “mug” and “mugs” on the same Top 20 list (as you did back in April 2024). Indeed, “mugs” placed fifth overall on Australia’s Top Etsy Keywords list for 2024.
But at this rate, it’ll really have to heat up to make the annual list this year. In March, “mugs” plummeted to #406, down Year on Year by 89%. And yes, it’s back in your Top 20 now. But with 6,500 searches, it’s still down 55%: “mugs” got 14,600 searches in April 2024. Back when “mugs” had a monthly CTR of 145%!
Clearly, “mugs” was a popular Mother’s Day gift last year. This April, its monthly CTR is 91% and on Etsy, that’s tepid purchase intent.
Time out for a quick tip: Top Etsy searches and purchase intent
Are any of you new to selling online? Here’s a pretty useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, engaged shoppers. People more likely searching with the intention to purchase, as opposed to those just browsing.
So yes, knowing which keywords are most popular now with your Etsy shoppers is necessary. But for insight into which of these trending products might be selling best? Look to their click-through rates.
And now back to our topic! We have one more of shopper search that climbed highest in April from farthest down in March.
No. 16 keychain, up from #477
In fifteen months, this is keychain’s first appearance on any of your Top 20 Etsy keywords lists. (Although it did rank 23rd last December; so close!)
However! Once we tick that option to include keychain’s near matches, we can see searches in early 2025 improve. Have a look.
We checked; the only near match included is the plural, “keychains.” And that one made your Top 20 this year in February. In any case, in fifteen months, “keychain” has made all your Top 1000 lists but one (June’s). Which means these are popular with Australia’s Etsy shoppers.
And for sellers, they’ve got a lot to offer – starting with the fact they are popular with your Etsy shoppers!
- Low barrier to entry (i.e., both easy and cheap to make)
- Small and lightweight to ship
- And comparatively less competition from your fellow Australian Etsy sellers!
Altogether, there are ten searches with the word “keychain” in your current Top 1000. And several have stunning monthly CTRs: the binding of isaac keychains; keychains; and kuchipatchi keychain.
And speaking of high monthly CTRs, let’s go see what else Australia’s Etsy shoppers might be buying these days!
Roundup! Australia’s top Etsy keywords with 125%+ CTRs now
For these Monthly CTR Roundups, we analyze your current Top 250 trending shopper searches. Then we see what their monthly CTRs tell us about what’s selling best on Etsy in Australia now. Notably, of all the big online marketplaces, Etsy does have the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and above are rare. We calculated these based exclusively on their search volume and clicks in April (our last full month of data). Therefore, regardless of what their 12-mo CTRs are, these are the products that show the most purchase intent now.
Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!
Ranked from #1-50
(Note: For better readability, we’ll only shout out individual CTRs above 140% – wildly high. But all qualifiers will have at least 125%.)
You have three qualifiers in your Top 20: #7 earrings, #10 gift for him, and #11 posters. And posters had a perfect 150% CTR: that’s as high as they go! Moving on to the rest of your April Top 50, at #23 is digital. Then at #26-30, a quintet, all of which have CTRs of 149%! These are minecraft, press on nails, journal, severance, and y2k.
Skip ahead just a few for another quintet and again all have high CTRs! Ranked #36-40, the first is dice tray; it has 150%. Then all the rest have with 148%+: phone case, pokemon, project sekai, and bullet journal.
Ranking #51-100
Starting off with a bang is #53 moissanite ring with an April CTR of 149%. Then skip just one and you’ve got an octet, and all eight have CTRs of 147%+! From #55-62: print on demand, custom stickers, candles, bullett [sic] journal, figma, custom tshirt, lanyard, and grindcore.
At #70 is taylor swift, and then there’s another high flyer at #72; it’s necklaces with 148%. And the last in your April Top 100 is #86 evangelion with a monthly CTR of 147%.
Next, from #101 through #150
Straight out of the gate, another strong start. It’s #105 tumbler wrap with an April CTR of 146%. And then there’s a pair: #108-109 easter scavenger hunt and digital downloads; it has 148%. And that’s the start of a whole slew of high flyers!
At #114 there’s floral border vectors with 146%. Next up, a quartet, all with 146%+! From #116-118 frangipani, feather charm, affinity publisher ebook and affinity publisher magazine templates. Also with 146%+ is the pair at #121-122: ai and clipart. As does the singleton at #124: custom rug.
Continuing this streak, the pair at #128-129 both have 145%+: anzac day clipart and australia flag clipart. And the septet at #131-137 all have 143%+. These are ashtray, book, belt buckle, berserk, bridesmaid gifts, browncoats patch, and birthday invite.
As do all but one of the quintet at #140-144. Walking wake and stray kids both have 146%. Spiked collar is a qualifier but has less (it’s got 134%: still a lot!) And then the last two have 146%+: snake and taylor swift poster. As do the last two of April’s Top 150: #147 the binding of isaac keychains and #149 mexican lidded jar.
Ranking #151-200
And good golly Miss Molly, so do the next 11 in a row! All with 146%+: #151 our lady statue and the quartet at #154-157: op09 shanks, monster stickers, mockup, and nintendo. Skip one and all six of this next sextet have 146%. From #159-164: poppy clipart, rainbow animals, rainbow animals prompts, portal enamel pins, reception desk lettering, and handmade silver ring.
Again skip just one and at #166 is hand made quilt queen winter weight. Its CTR is slightly less but still exceptionally high: 142%. And then the streak of 146%+ CTRs resumes with #168 hand chain; it has 147%. As do all seven of your next septet! Ranked #170-176: gracie abrams, keychains, laundry basket, jjk, sd card storage, resin, and runescape. And so does singleton #182 breaking bad.
Then this streak of 25 high flyers in a row finally breaks. The first of the pair at #184-185, fidget ring, has 137% (which is still exceptional!). But we shoot right back up with its partner furry; it’s got 147% for April. And so does the singleton at #187 crop top mockup sexy. And then yes, all the rest of your Top 200 have 146%+. The pair at #190-191 twisted wonderland and ultrakill enamel; then #196 patches; and #199 miraculous medal.
And finally, ranked from #200-250
Carrying on with that run of 146%+ CTRs are the first five here. There’s the pair at #201-202: lana del rey and cushion cut moissanite ring. Then another pair, #205-206 fridge magnet and australian mockups. And also the singleton at #209: black ice.
The first of the sextet at #215-220 is a qualifier but only just: that one is t shirt. But all the rest of those have 146%+. Lavender, lip gloss, man t shirt mockup y2k, modern photo business card, and original xbox shell. And the same goes for the trio just after: #222-224: philip pirrup, kuromi, and jesus died for somebody y2k.
So do the next three singletons! All with 146%+ are #227 samurai patch; #229 obsidian; and #232 lolita movie. And geez Louise, so have (nearly) all the rest of the qualifiers in your April Top 200! The pair at #234-235 do: 3d printing and anzac day image, as does the singleton #238 dakini. The first in the pair at #245-246 nearly has: it’s dragonfly with145%. Then the last for this month is gauntlet and it’s got 146%.
We hope some of these prove to be profitable leads for you!
As for us, we’re off to discover what’s trending on Amazon
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.
