Here at eRank, we’re back with Australia’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with Australian shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Australia now.
Tip: See what Australia’s top Etsy keywords were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? And here are the UK report, and Canada’s.
Top 20 Etsy keywords in March
- taylor swift
- 3d printed
- home decor
- womens clothing
- rings
- watch
- crochet
- prints
- personalised necklace gift
- poster
- stickers
- earrings
- f1
- gifts for him
- posters
- jewelry
- rug
- keycaps
- pokemon keycaps
- gift for her
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. Keyword search counts and rankings get confirmed by mid-month; some ranks change a bit but not by much.
G’day, Australians! Crikey, this month you’ve got 16 climbers – Top 20 shopper searches that weren’t in February’s Top 20. And twice as many screamers. (So-called because they scream to the top seemingly out of nowhere. Just a month back, these didn’t even crack your Top 1000.)
That’s a ton of Top 20 turnover in just a month. And having so many of them be screamers? Well, no worries: that’s how we data geeks spell fun! So let’s get straight to them.
Your top Etsy searches climbing highest fastest
In order by current rank, here are your March climbers, their rank in February (if any) listed last.
#1 taylor swift, up from #150
#3 home decor, up from #21
#4 womens clothing (screamer; didn’t make the Top 1000 in February)
#5 rings, up from #49 (but “ring” singular ranked #15)
#6 watch (screamer)
#7 crochet, up from #504
#8 prints, up from #254
#9 personalised necklace gift (screamer)
#10 poster, up from #55
#11 stickers, up from #30
#13 f1, up from #67
#14 gifts for him (screamer, but “gift for him” was #2)
#15 posters, up from #258
#17 rug, up from #54
#18 keycaps (screamer)
#19 pokemon keycaps (screamer)
Much as we’d love to, we can’t discuss them all; we know you’re busy. Besides, we need to save room here at the end for your Monthly CTR Roundup. Given the number of screamers, let’s focus on these. After all, the screamers not only climbed highest fastest; they did so from farthest down.
Ranked 4th in your Top 20 Etsy keywords: “womens clothing”
You’ve had this one in your Top 20 before, and it’s been a screamer before.
See those rises in rank on the Search Trend chart above right? We bet they spring from one of those enticing clickable promos Etsy AU puts on its homepage. Etsy tends to use this one in slow gift-buying months like March. For you, “womens clothing” is at its second-highest in 15 months. Yet its monthly CTR (click-through rate) is just 60%. Which means tepid purchase intent. Let’s move on.
Ranked 4th: “watch”
Now this one piqued our curiosity! We’ve never seen “watch” make any Top 20 list.
No “Trending Now” banner for this screamer, but it’s got much better CTRs! Watch’s 12-mo Average CTR is 117% and during its spike in March, its monthly CTR is 149.5! Plenty of purchase intent!
Speaking of purchase intent, anyone new to selling online? If so, here’s a useful tip.
On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs signal “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s just browsing).
Knowing what the most popular search terms are now with Australia’s Etsy shoppers is crucial, yes. But for insight into which of these trending products are selling best, look to their click-through rates.
Next, 9th-ranked: “personalised necklace gift”
This one we’ve already seen this month; the US and CA both had it as a screamer too. We’re convinced Etsy featured it on your homepages with one of those enticing clickable promos.
No “Trending Now” banner for this screamer either – but it’s sure got solid CTRs! Both Average CTR and Monthly CTR in March for “personalised necklace gift” are a promising 118%. And that spike above right is proof there’s shopper interest. After all, they clicked the promo button.
Necklaces are definitely a popular product with Australia’s Etsy shoppers. The broad search “necklace” ranks #24 in your Top 1000; all told, that has 21 searches with the word “necklace.” Here are your stats on “necklace.”
Tellingly though, none of those Top 1000 necklace searches have “personalised” (nor “custom” / “customised”). And otherwise, personalized products are popular with Australian shoppers. Thirteen searches with “personalised” made your Top 1000, including “personalised ring.” That was the only search related to jewelry, though. So, to be thorough, we checked “personalised necklace” in Keyword Tool. The only time that got above 50 searches/mo was once, 15 months ago; its CTR is under 20%.
So, as always with one-month spikes, hold off on “personalised necklace gift.” Before you change your SEO, add it to a Keyword List. Let that tool watch it awhile for you first. Most one-month spikes are just that: after a month, they vanish.
Ranked 14th: “gifts for him”
We were going to skip this one; “gift for him” (singular) ranked No. 2 in February. And that one is one of your Top 20 Frequent Flyers. And of course, either plural or singular form will show the shopper the same results. Nevertheless, we checked “gifts for him” in Keyword Tool.
Even without “Include Near Matches” (circled above in orange), it’s had lots of searches twice recently. And “gifts for him” is still trending now, well into April. So next, we went incognito to check Etsy’s homepage for Australia. And aha!
Bet there was one there throughout Nov-Dec 2024 as well. So that explains why “gifts for him” is trending. However, you may lead the proverbial horses to water but can’t make them drink. Australian shoppers who clicked that promo were not all that interested in what they were shown. The monthly CTR for “gifts for him” in March is just 51%, the lowest in your Top 20.
Not so your last two March screamers; both have stellar March CTRs!
Ranked 18th: “keycaps”
For March, “keycaps” has a monthly CTR of 133%: abundant purchase intent! And just feast your eyes on the rest of these lovely stats!
Somewhat erratic in searches over the past 15 months; twice, “keycaps” dropped to 50/mo. Other than that though, it has all you could ask for in a niche. And only 629 Australian Etsy listings have this keyword!
Ranked 19th: “pokemon keycaps”
This one also has a high monthly CTR for March: 132%, and its 12-mo average is even higher: 134%.
Alas, though. We doubt many Etsy sellers are licensed to use any IP associated with Nintendo / The Pokemon Company. So, let’s move on to our analysis of your Top 250 shopper searches. See what we can see about what else is selling well on Etsy Down Under.
Roundup! Top Etsy searches with 125%+ CTRs now
Of the big online marketplaces, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and above are rare. We calculated these based exclusively on their search volume and clicks in March, our last full month of data. Therefore, regardless of what their 12-mo CTRs are, these are the products that show the most purchase intent now.
Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!
Ranked from #1-50
(Note: For readability, we’ll only shout out individual CTRs above 140% – wildly high. But all qualifiers will have at least 125%.)
Etsy Roundups typically have just one or two qualifiers in their Top 20. Yet this month, Canada set a new record with five… which you just beat; you have six! And for yours, the first four are all top performers. With monthly 150% CTRs for March, your top-ranked #1-2: taylor swift and 3d printed. Then #6 watch with its 149%, and #17 rug has 147%. The final two Top 20 qualifiers are #18-19 keycaps and pokemon keycaps.
Moving on, there’s a high-flying pair at #26-27: fursuit and music poster, both with 149%. And the next also has 149%: it’s #30 music. After that, it goes quiet until the group of 12 at #44-55. The first seven: pet portrait, wedding favours (143%), travel planner, severance, dresses (150%), furry (149%) and epoxy table (148%).
Ranking #51 through #100
The remaining five of that dozen all have 148%+ for March. Digital planner, birthday gift, berserk, the last of us, and taylor swift cardigan. Skip just one and there’s a pair: #57-58 soap (147%) and sonny angel with 150%. Skip just one again and then from #60-69 is a group of ten!
The 10: patterns (147%), helix piercing chain, then two with 148%: leopard tote and kids lover body suit. The next is outdoor and garden, and all the rest have 148%. Car accessories, alien stage, zine, taylor swift shelfs, and finally, pin.
After those 10 are three in a row with 147%+: #82 anime hoodie; #84 daria; and #86 popsocket. Next is #88 pandora charms. And the last qualifier in this month’s Top 100 is #91 skyrim with 147%.
Next, from #101 through #150
First up here are #105 wedding dress and #107 groomsmen gifts (146%). Then you have a trio: #109-111 vtuber model, ring holder (147%) and birthstone jewellery.
After these, you have seventeen in a row with 146%+ CTRs! #114 winx club; the pair at #117-118 tekken, wooden tray, then #120 silver necklace, and #122 slipknot. Next are two pairs: #124-125 shadow the hedgehog, i am music and #128-129 paris clipart bundle and meal plan.
Still on this same roll of 146%+ CTRs, next comes a trio: #131-133 jdm, power morpher, and prompts. Skip ahead two and there’s another trio: #136-138 bloodborne, christian, cardigan folklore. At #143, a singleton: 3d print.
Winding up this section is a septet. All but one (#146 elvis, who ends our streak of 17) have 146%+ CTRs. Ranked #145-151: ellie williams, elvis, embroidery designs, easter earrings, easter clipart for boys, easter chick embroidery, and dog tag.
Ranking #151-200
The first here was the last in that septet, #151 dog tag with 146%. It’s followed by a quintet, all with 145%+ CTRs. From #153-157 these are fnaf keychain, fnaf pin, fnaf pins, funny tshirts, and funny t shirt. After them comes #159 amigurumi pattern with 148%.
Next up, the pair at #161-162: star wars and hello kitty plush (147%). Skip just one and there’s a trio, all three with 146%+. Ranked #164-166: kids zip bags, pattern amigurumi, and omnitrix. Then at #168 is nautical mockups; it has 147%.
At #170-172, a trio, all three with 146%+ for March: journal, google review, and letterboxd. Next is #174 candles with 141%. Then come a run of six in a row all have 146%+. The first of these is the pair at #177-178: umbreon and spotify plaque. Then #180 leatherman surge, followed by the trio at #182-184: pink 1950s, repo, and minecraft.
Next up is a sextet, all but one (engagement ring) with 146% CTRs. At #186-191: boygenius, blond poster, cool funny sweatshirt, engagement ring, f1 diorama, and custom. And all the rest in the March Top 200 have 145%+, starting with #193 custom body pillow. Then #195 angel paper doll, #198 conchos, and #200 acrylic.
And finally, ranked #200-250
The next 11 all have CTRs for March of at least 145%. Starting us out in style are #206 taylor swift blanket; #208 portugal shirt; and #212 old english pendant. Then there’s a pair at #215-216: hollow knight and haryana, followed by #219: shark. The final five in this run of 11 with 145%+ CTRs is a quintet. Ranked #221-225: png tuber, plave, rapper stickers, heavy kada, and guitar.
The first qualifier in this final 50 with less is the first of a trio, #230 crochet amigurumi. The other two both have 146% CTRs: fridge magnet and beaded bracelet. Then three more in a row with 145%+; these are #237 y2k; #239 zelda; #245 trinkets. And the final qualifier is #248 messenger bag; it has 129% (which still is high!) for March.
We hope some of these prove to be profitable leads for you!
Meanwhile, we’re off to discover what’s trending on Amazon
And as always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about.
And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.
