Lunar New Year is one of the most vibrant and widely celebrated holidays across many cultures. While often associated with China, this holiday marks the beginning of the lunar calendar and joyously observed in many countries such as Vietnam, South Korea, Singapore, and Taiwan, each with its own unique traditions and customs. From the colorful parades to the symbolic foods and decorations, Lunar New Year is a time for family reunions, honoring ancestors, and welcoming prosperity for the year ahead.
For Etsy sellers, this festive occasion presents a fantastic opportunity to tap into a diverse and global market. Shoppers look for themed gifts, home decor, and festive accessories to celebrate the occasion. By using eRank’s keyword research tools, you can optimize your listings and attract buyers searching for Lunar New Year-inspired products. With the right preparation, your Etsy shop can be a go-to destination for those looking to celebrate the new year in style.
2025: Year of the Wood Snake
One of the main cultural aspects of the Lunar New Year is the change to a new year of the Chinese zodiac. There are 12 Chinese zodiac signs, so their animal zodiac signs have a 12-year cycle. 2025 is the year of the snake, as were the years 1929, 1941, 1953, 1965, 1977, 1989, 2001 and 2013. In addition to the 12 zodiac signs, there are also five Chinese zodiac elements; earth, metal, fire, wood, and water. This year is a wood year, so 2025 is the year of the Wood Snake.
For the lunar new year, red is the most popular color for clothing, décor, and gifts. Why? Red represents luck, and people want to share luck and best wishes for the year ahead. Snakes also represent dragons, another lucky symbol. See how you can incorporate the color red, phrases containing the word “luck”, and snakes or dragons into your products and marketing. Performing a quick search on Etsy for “lunar new year” shows a host of listings that utilize all of these themes.
Research with eRank’s Browser Extension
Now that you have the color scheme and images in mind for Lunar New Year products, it’s time to find keywords to use within your listing. Use eRank’s Browser Extension while on Etsy to see the keyword statistics for terms you type into the search bar. Once you type in a keyword—in this case, “lunar new year”, you see the average searches, clicks, and competition as well as the search trend graph. Having this data is valuable to help you plan ahead and learn when shoppers begin searching for these keywords.

Click on the “Tags” tab within the extension to display the top tags used by the listings on the first page. If you see a keyword that you want to use for one of your own listings, click the star to save it to one of your Keyword Lists. You can also click on a keyword to go directly to eRank’s Keyword Tool page for that specific keyword, unlocking more data and keywords to inspire you.

Use Lunar New Year Keywords in Your Listings
After you collect and research the keywords that you want to use within your listings, use them within your title and tags so that Etsy can match your listings with buyer searches. For more information about how to properly use keywords in your listings, read the eRank blog article Etsy SEO Basics, as well as Etsy’s Keywords 101 article.
TIP: When listing items that are Lunar New Year-specific, use the Holiday attribute in Etsy’s Listing Builder to help shoppers find your items.

Boost Your Sales with Strategic Holiday Listings
When listing items for specific holidays, consider what colors, buzz words, and images are popular for that occasion. Use eRank’s Browser Extension to see what keywords and images the top listings for a keyword utilize. This data gives you inspiration and helps guide your own listing building process. You can also use eRank’s Calendar tool to see what holidays are coming up to plan ahead even further down the road.
Check out our video demo for more tips!
If you’re looking for more tips and advice, be sure to join the eRank Facebook Group, where thousands of fellow sellers are always willing to lend a helping hand.