Bonjour, fellow artisan! If you’re crafting beautiful pieces and wondering how to get your unique creations in front of international customers, you’re in the right place. Maybe you’ve looked at eRank and wondered, “Is this tool for me, especially since I’m not in the US?” The short answer is yes! eRank is a powerful tool for every Etsy seller, no matter where you are in the world.
This guide is for you, the international Etsy seller. We’ll show you how to use eRank’s data to your advantage and bring your craftsmanship to a global audience.
Contents
- Understanding Etsy as a Global Marketplace
- How eRank Tools Work for You, Globally
- Strategic Steps to Succeed Globally
- Final Encouragement: You Can Do This!
Understanding Etsy as a Global Marketplace
Etsy isn’t just an American platform. It is a global community of buyers and sellers. While the United States remains the largest market, accounting for 75% of Etsy’s total sales in the first quarter of 2025, sellers have a huge opportunity to reach customers in many other significant countries (Source: Etsy, Inc. Reports First Quarter 2025 Results).
Beyond the US, the United Kingdom is consistently highlighted as Etsy’s most significant international market. Sellers on the UK Etsy marketplace generated £8.71 billion in sales in 2024, with buyer penetration among adult women comparable to the United States. Germany is also a key international market, historically ranking as the second largest after the UK and boasting a very active local market where domestic sales accounted for approximately 80% of its total sales in 2022 (Source: Etsy News – The Creative Entrepreneurs Behind Etsy’s Special Items).
These countries—along with Canada, Australia, and France—are among Etsy’s six primary areas where the company focuses its growth and localization efforts. This is great news for you because it means Etsy is actively investing in these areas, which can influence your product visibility and optimization strategy. The question isn’t, “Is Etsy available worldwide?” but rather, “How can I tap into these vibrant international markets?”
How eRank Tools Work for You, Globally
You might have heard that some of eRank’s data focuses on the US market. While this is true, eRank provides data for many other countries as well, giving you the insights you need to sell globally. Let’s see how our tools can help you specifically.
1. Find Keywords for Your Target Countries with the Keyword Tool
The Keyword Tool is your first stop for international success. It helps you discover what buyers in specific countries are searching for.
- Go beyond the US: While the US market is large, you can easily change the country setting to see search data for countries like the UK, Canada, Australia, France, Germany, and more.
- Find regional phrases: A buyer in one country might use a different word for the same item than a buyer in another. The Keyword Tool helps you find these specific regional terms. For example, a search for “beanie” in the US might show you related terms like “wool hat” in the UK.
2. Audit your listings for international success with Listing Audit
Once you have your keywords, you need to make sure your listings are perfectly optimized for your international audience. The Listing Audit tool helps you do this. It goes beyond a simple check by letting you analyze the performance of all 13 tags for a single listing, country by country, and language by language.
For example, if the main language of your shop is English and you’ve manually translated a listing into French, you can use this tool to compare the data for your English tags in a country like Canada with the performance of your French tags for the same country. This allows you to fine-tune your keyword strategy and ensure your listings are speaking directly to different international buyers. It’s a great way to check that you’ve included the right keywords and are following best practices for a truly global audience.
3. Analyze Your Competition with the Rank Checker
Want to see how your competitors are doing? The Rank Checker tool lets you see how your listings rank for specific keywords in different countries. This can help you understand what’s working for other international sellers and give you ideas on how to improve your own shop’s strategy.
Strategic Steps to Succeed Globally
Now, let’s look at some simple steps you can take today to use eRank to reach a global audience, whether you want to sell on Etsy in the USA from Canada or from Europe to the rest of the world.
Step 1: Discover Country-Specific Keywords
While Etsy automatically translates titles and tags, it doesn’t always account for every regional variation. For example, a buyer in one country might use a different word for the same item than a buyer in another. This is where the eRank Keyword Tool becomes your best friend. Use it to find the exact words and phrases that international buyers are using to find products like yours.
We’ve embedded the video below starting right at the section that’s relevant to this topic. Please note that while the beginning and ending cover other subjects, the part you’ll see first is the one connected to this blog post.
Step 2: Take Control with Manual Translations
Etsy provides automatic translations for your listings, which is helpful. However, manual translations are much better! Buyers trust them more and they often lead to more sales. This is because your own translations sound more natural and can capture cultural nuances that a machine might miss. If you are fluent in other languages, add your own translations for your shop title, listings, and tags. A simple tip: Keep your descriptions simple and direct, avoiding jokes or cultural references that might not translate well.
Step 3: Optimize for the Right Audience
To get found, you need to think like your customer. Use keywords in your listing titles and descriptions that match what people are actually searching for. This is true for all sellers, but it’s crucial for international sellers. Your location is a huge asset. Your “Made in [Your Country]” products have a unique value that many buyers specifically seek. Mention your country and the authenticity of your craftsmanship in your descriptions. Get shipping right: Most international buyers will only see items that ship to their country, so be sure to set up international shipping and be transparent about your policies and delivery times. This builds trust and helps your listings appear in their search results.
Final Encouragement: You Can Do This!
Selling internationally on Etsy can seem complicated, but it’s an exciting opportunity. Don’t let fear keep you from getting started. Every successful international seller started exactly where you are. Your unique perspective and craftsmanship are exactly what a global audience wants to discover.
The key is to combine your creative passion with a smart, data-informed strategy. eRank is here to help you get there.
Ready to bring your creations to the world? Take a deep breath, try eRank’s tools, and start your journey today!
