Yep, we’re back again with the latest eBay trending searches. So, let eRank take the guesswork out of choosing what to sell on eBay. First, we’ll see which top eBay searches are climbing fastest. Then we’ll analyze what the Top 500 keywords tell us about what’s selling best on eBay now.
Tip! Learn what eBay trends were yesterday, as well as what’s hot on dozens of other marketplaces like Amazon, Etsy and Google Shopping.
January’s Top 20 eBay keywords
- pokemon
- laptop
- ps5
- gaming pc
- iphone
- ipad
- 3ds
- steam deck
- pc
- lego
- macbook
- pokemon cards
- macbook pro
- gaming laptop
- 5090
- rtx 5090
- ssd
- gpu
- iphone 17 pro max
- 4090
Fun! Normally, eBay has very little turnover in its Top 20. Average is maybe three searches that are new month-on-month. But for this January, it has five climbers that weren’t in its last Top 20.
For any other month, that would be surprising. But not for January. Every January, we see a lot more Top 20 musical chairs. A year ago in January, eBay had seven climbers.
The reason that Januarys are different on eBay? It seems a lot of eBay customers receive gift cards for Christmas which many use in January. So, eBay Januarys are like second Christmas, only it’s people picking out their own gifts.
Every year, it’s fun to see what’s most popular. Back in January 2025, the top three climbers were rtx 4090, prismatic evolutions, and iphone with tiktok. (The latter had 184K searches that month, zero this January; that was a wild ride, with prices exceeding $50,000. We wrote about it here.)
Top eBay searches climbing highest fastest
In current rank order, their previous rank last, here are January’s five climbers.
Ranked 10th: “lego,” up from #21 in December
15th: “5090,” up from #42
16th: “rtx 5090,” up from #73
17th: “ssd,” up from #46
19th: “iphone 17 pro max,” up from #48
As you can see, the one that covered the most ground in a month’s time was “rtx 5090.” So let’s take a quick look.
Ranked 16th: “rtx 5090,” up from #73
The NVIDIA GeForce RTX 5090 was released in January last year. To date though, it’s still considered the fastest consumer-grade graphics card on the market. Its MSRP was $1,999, but high demand and low supply have caused real-world prices to surge. Most models now retail $3,000 and up, which helps explain why its monthly click-through rate on eBay is only 55%.
Given the volatility, a lot of these shoppers aren’t ready to buy. Just like last year’s “iphone with tiktok” shoppers; that product’s CTR for the month was just 38%.
Tip: eBay trending searches and purchase intent
For those of you who are new to selling online, this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ That is, customers who are more likely there to buy, as opposed to the people just browsing.
You’ll want to keep up with the top eBay searches, yes. But for insight into what’s selling best on eBay now, look to their click-through rates. It’s why we end all our trend reports with a Monthly CTR Roundup. You’ll see which of the products currently trending on eBay have had the highest CTRs most recently.
None of this month’s five climbers show much purchase intent. The highest is for the iphone 17 pro max: 59% for January; its 12-mo average is just 40%. Compare that with the stats for the Top 20 product with the highest CTR for the month.
Ranked 4th: “gaming pc;” January CTR: 101%
An eBay CTR of 101% is fantastically high! It indicates substantial purchase intent. Back in December, when “gaming pc” ranked 6th, it had just 42%. Looks like not many people found a gaming pc under their Christmas tree. But we bet a lot of them did get gift cards. And used them to buy a gaming pc in January.
So next, let’s go see what else has been selling well on eBay these days, shall we?
Roundup! eBay trending searches with 70%+ CTRs now
Here looking for ideas of what to sell on eBay? Then this is for you! Your insider access to which of the Top 500 keywords trending on eBay show the most current purchase intent. Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Which means that whatever their 12-mo CTRs, these products are what’s selling best on eBay now.
Before we begin, our usual word to the wise. Some of these items violate eBay’s terms of use or are otherwise prohibited. And some are just tricky. Most trademarked products are okay to resell there, but listings need to comply with eBay and brand guidelines. Or you might have to jump through extra hoops (e.g., the Authenticity Guarantee). So, especially if you’re new to a niche, look before you leap.
Ranking #1-100
For readability, we’ll only shout out individual CTRs if they’re 100%+ (wildly high!). But all these qualifiers will have at least 70% for the month. And as you’ll see, on eBay, CTRs even that high are exceptional. Certainly, any products here that interest you will be worth adding to a Keyword List for further research.
For both Amazon and eBay, it’s common to find no qualifiers in their Top 20. This month though, eBay has three. No. 1 pokemon, #4 gaming pc (as just discussed), and #14 gaming laptop. “Pokemon” is an absolute phenom on eBay!
#1: “pokemon;” January CTR: 92%
“Pokemon” was eBay’s No. 1 search for the year in 2025. “Pokemon cards” took 9th place. Altogether, 11 pokemon-related searches made 2025’s eBay Top 1000. And in January 2026, there are 19!
Moving on to the rest of January’s Top 100, next up are #31 roblox account and #37 iphone 15 pro. (That has 111%!) There’s a pair of qualifiers at #60-61, 3ds xl and iphone 17, followed at #77 by new 3ds xl. Then at #82 we have airpods with a practically miraculous January CTR of 150%!
At #85 is watch, followed by the pair at #91-92: pokemon psa 10 (110%) and pc case. And the final qualifier here is high flyer #94 iphone 14 pro with 104%.
Ranked from #101-200
Not a one until #122 iphone 16 pro. It’s followed by #127 3080 ti, then #131 steal a brainrot, which has a 102% CTR for the month. Next: #138 crt tv, the pair at #154-155 ipod classic and iphone 13 pro, and #157 mm2. At #165 is am4 motherboard, then we have #176 4070 super and #178 server.
#178: “server;” January CTR: 149%
Huh. We don’t recall “server” ever making an eBay Roundup before. So, we checked its stats for a year ago in January; it ranked #156 but had just 35%. This December, it ranked higher at #113 and its monthly CTR was a little better: 54%. Certainly nothing like what it’s got now. This purchasing surge is new.
According to IT Pro, “The global server market is booming.” We’ll be watching this one. Meanwhile, back on the Roundup, there are just two more qualifiers in the Top 100. These are #190 new 3ds and #196 switch lite.
Next, ranking #201-300
First off here, we have #207 ipad mini, #212 4060, and #215 riftbound. There’s a pair at #217-218: n64 and nike. Skip one and there’s another pair, #220 arc raiders and #221 2ds. For the second month running, “arc raiders” has a perfect 150% CTR for the month. But since we featured “arc raiders” in December’s trend report, let’s look at our next high flyer, #225 yugioh.
#225: “yugioh;” January CTR: 140%
Another we don’t recall seeing in past Roundups. This is Yu-Gi-Oh!, a collectible trading card game based on the manga series by Kazuki Takahashi. Released as a game by Konami twenty-five years ago, it’s still popular. There are regular card releases, tournaments, a free-to-play digital game, and active online communities.
All things Japanese culture is a global trend, and eBay is a go-to for collectible trading cards. So the only surprise here is why “yugioh” hasn’t popped up on Roundups before. We’ll keep you posted. In the meantime, we wanted to let you know they’re suddenly selling like hotcakes on eBay.
Resuming the Roundup, and wow! The very next qualifier is #234 new nintendo 3ds xl and it has a stellar 150%!
#234: “new nintendo 3ds xl;” January CTR: 150%
We had noticed all the “3ds” mentions this month; this is the seventh so far, four of them qualifiers. And of course, “3ds” itself ranks 7th this month. But “new nintendo 3ds xl” has the highest monthly CTR of all of them. And its 65% Avg. CTR is well above average too.
And back on the Roundup, it’s our third high flyer in a row: #236 ipod nano with 110%. From here though, we have to drop down to #251 for the next qualifier; it’s hoodie. Then another gap before #270 macbook pro m1, followed by #280 switch 2 console and #283 fortnite account. Then at #292 we have another that’s selling well now, dsi xl; it has 138%.
Ranked from #301-400
First off here it’s another Nvidia product, #307 rtx 2080, then #310 ferrari; it has 100% for the month. Then we have #326 seiko watch, #330 ps3 console, #345 ps4 pro, and at #350, airpods pro.
#350: “airpods pro;” January CTR: 150%
Yikes, “airpods pro” took quite a dive in November. Then in December, recovered to match its YoY search volume. But in January, it took another dive, now down 47% Year on Year. They sure are selling well, though! For the second month running, “airpods pro” has a 150% CTR.
Three airpods-related searches made this Roundup, all with 150%! As already mentioned, at #82 we had “airpods” and the third is upcoming #448 “airpods max.”
Back on the Roundup, we have our first trio of qualifiers: #352-354 men, gameboy color, and ssd 1tb. Then at #358 is canon g7x mark ii; it has 113%. Anyone here for ideas of what to sell on eBay? Cameras and camera gear often appear on eBay Roundups.
Up next: #366 one piece card, followed by another trio: #381-383 rx 5700xt, violin, and am5 motherboard. Let’s pause here for a quick look at “violin;” we noticed something interesting!
#382: “violin;” January CTR: 100%
We only looked up “violin” in Keyword Tool because we couldn’t recall seeing it in a Roundup before. As it turns out, it hasn’t even made a Top 1000 list in months. Yet here it is in January, search volume at a 15-mo high, with notable CTRs to boot. Could violins be trending?
Finally, ranking #401-500
Straight out of the gate at #401 is ps4 games, then #409 nintendo 2ds and #417 gamecube console. “Gamecube console” has 150% for the month. Next are #426 ninjago, #428 mens watches, #434 ps vita 1000 and #437 pokemon platinum with 104%. Then we have #448 airpods max; as mentioned, it has a perfect 150%.
At #460 is meta quest 3s, followed by #463 5090 rtx. There’s a pair at #466-467: psvita and psp 3000; the latter has 100%. And then at #477 we have basketball.
#477: “basketball;” January CTR: 150%
Like “violin,” we do not recall ever seeing “basketball” make a Roundup. And like “violin,” its search volume is also at a 15-mo high. But its click-through rates are even better than violin’s. On eBay, an Avg. CTR of 114% is extraordinary! As is its 150% for the month.
Just a handful of qualifiers remain. Japanese is next at #481, then a pair, #485-486 psu and pokemon lot. Zippo ranks #488; it’s a frequent flyer on eBay Roundups. Then a final pair, #495-496 am4 cpu and pikachu; “pikachu” has 150%.
We hope some of these prove to be profitable leads for you!
We’ll be back in a couple weeks with February’s trends!
Meanwhile, as always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of data to gauge recent eBay trends and spot what’s new. Get related keywords, click data, and compare several platforms at once to learn where shoppers are for what you sell. Together, these tools are the best way to track eBay trending searches.
