eBay Trending Searches: Latest Updates!

Discover what these eBay trending searches tell us about products selling best on eBay now. Let us take the guesswork out of your eBay SEO and product research. First, we’ll show you the Top 20 eBay searches and which are most popular with shoppers. Then we’ll analyze all the highest-ranked keywords to reveal what eBay customers are most interested in buying now.

January’s Top 20 eBay searches

1. 4090
2. pokemon
3. rtx 4090
4. laptop
5. iphone
6. prismatic evolutions
7. ps5
8. pokemon cards
9. nintendo switch
10. iphone with tiktok
11. 3080
12. 4080
13. 3090
14. 4070
15. 3070
16. tiktok
17. macbook
18. rtx 3080
19. rtx 3070
20. gaming pc

What’s new Month on Month to eBay’s Top 20

Huh! We’re kind of shocked really. For only the second time in the 18 months we’ve been reporting eBay trends, it has seven climbers. And the first time was just this past November. Could stolid, unperturbable eBay be changing? Because, just like November’s, two of the seven climbers are screamers. (And eBay rarely has even one screamer.)

The norm for eBay’s Top 20 turnover is to have just two or three keywords be new Month on Month. Last year in January, it had only one climber. Or, once in a blue moon, there might be four. And really, hardly ever a screamer. (Our pet name for keywords that scream into the Top 20 seemingly out of nowhere. These hadn’t managed to even crack the Top 1000 just the month before.)

Here then are January’s seven climbers, in order by current rank, their former rank (if any) last.

#3 rtx 4090, up from #29

#6 prismatic evolutions, up from #328

#10 iphone with tiktok (screamer; didn’t make December’s Top 1000)

#12 4080, up from #25

#14 4070, up from #23

#16 tiktok (screamer; didn’t make December’s Top 1000)

#18 macbook, up from #43

Let’s look at the screamers first, shall we? Since they’re related.

10^th-ranked “iphone with tiktok”

News to you? The BBC has a January 31, 2025 article about this phenomenon here, titled: “For Sale: An iPhone with TikTok Installed, $50,000.” Yep, that’s 50 grand US. And yes, good guess: it’s thanks to the US TikTok ban.

On January 19^th, Apple had to pull its TikTok app for iPhones. And while the US president issued an order granting a 75-day extension, that didn’t overturn the ban. Rather, it just allows the law to not be enforced. A fine distinction, but it’s enough to keep apps from allowing it to be downloaded from their stores.

Who would pay absurd amounts for a used iPhone with TikTok pre-installed? Maybe would-be US influencers and others who aspire to make their living via TikTok. We say “would-be” because those who already have TikTok are fine. The problem is getting the download. So, established TikTokers can manage with the devices they already have. The aspirational will need to either pay the earth, or wait until the ban gets reversed.

16^th-ranked “tiktok”

Here’s our other TikTok Top 20 screamer.

Altogether, nine searches with the word “tiktok” made January’s Top 1000. Here are the other seven.

#85 iphone tiktok

#106 tiktok phone

#138 phone with tiktok

#139 tiktok iphone

#368 tiktok account

#738 phones with tiktok

#974 iphone with tiktok installed

As you can see, and as the BBC article mentions, it needn’t be an iPhone. Most modern smartphones or tablets running iOS or Android operating systems will work. Here’s a screenshot we took 2/15/2025 of eBay search results for “phone with tiktok.”

Here, eBay indicates there are 62,000+ listings. In terms of search volume, as of January 31 “phone with tiktok” already had 42,650 searches. And that doesn’t count the related searches (“phone tiktok” alone adds another 50,000). So: got any kicking around the house? Get them listed!

As for the rest of the January climbers, all but one are the same ones we usually talk about. In fact, three climbers this month are variations of the same exact thing: NVIDIA GeForce RTX graphics cards. (Altogether, there are nine of these in the Top 20.) Another climber is “macbook,” a Top 20 regular.

So, let’s skip all those and just talk about the one that’s not. Because we’re eager to get to this month’s CTR Roundup – we have a treat for you in store! To see what’s selling best on eBay these days, for the first time ever we’ll analyze the entire Top 1000!

Before we do though, here is January’s only other notable climber.

6^th-ranked “prismatic evolutions,” up from #328

Ta-da!

Pokémon is HUGE on eBay. In fact, it’s the only non-electronic item that is a fixture on eBay’s Top 20. “Pokemon” ranked 4^th overall on eBay’s Annual Top 20 for 2024, and it ranked 5^th in 2023. The monthly Top 20 lists often have two Pokémon-related searches, the second being “pokemon cards.” January though might be the first to feature three.  

For any non-Pokémoners among you, that is what “prismatic evolutions” are: Pokémon cards. Specifically, Prismatic Evolutions is the fourth special expansion of the Scarlet & Violet Series. The “Pokémon Trading Card Game (TCG) Scarlet & Violet—Prismatic Evolutions expansion” was released world-wide on January 17, 2025. And yes, just that fast, “prismatic evolutions” shot to sixth place on eBay.

And better brace yourselves for more! Here are the rest of the Prismatic Evolutions release dates.

• February 7, 2025: Mini Tin and Surprise Box
• March 7, 2025: Booster Bundle
• April 25, 2025: Accessory Pouch Special Collection
• May 16, 2025: Super-Premium Collection
• September 26, 2025: Premium Figure Collection

Have fun, Pokémoners!

Next up, our Monthly CTR Roundup. But first, a quick explainer for any of you either new to selling online or new to eBay.

Quick(ish) explainer: eBay’s click-through rates and purchase intent

We care about clicks and click-through rates because on ecommerce sites, they indicate purchase intent. A shopper who’s there planning to purchase a particular product, as opposed to one who’s still just browsing. It’s about what stage they’re at. On Etsy needing a gift but no idea what to buy? On eBay to compare prices? Or are they just bored at work?

Sites differ. Etsy’s Top 1000 lists have way more keywords with high CTRs. Amazon has fewer. Of the three, eBay has the least. Etsy’s an outlier; so is eBay.

Maybe more Etsy shoppers click through to view individual listings’ details because so many Etsy products are unique. And/or they need to see more than a title fragment and thumbnail to tell whether they’re interested. We assume eBay has fewer shoppers who go there for the eye candy. But mostly, we bet it’s that more eBay shoppers arrive already knowing what, say, a 4090 is. So in their search for one, the ratio of their clicks to searches is lower.

For those unfamiliar, “4090” is Nvidia’s “GeForce RTX 4090 Graphics Card for Gaming.” Quite specific, and it’s January’s top search on eBay. Conversely, Etsy’s top search in January? “Stickers.” (Less specific.) “Stickers” had 96,900 searches in January, with a monthly CTR of 82%. Meanwhile on eBay, “4090” got 341,950 searches in January; its monthly CTR is 26%.

Of course there’s more to it. For now, suffice to say: eBay has fewer high CTRs in its Top 1000 lists. It’s the norm for eBay, which bills itself as the destination for “Top brands, low prices.” Most of eBay’s customers go to find bargains. Therefore, even for top eBay trending keywords, many search, some click, fewer purchase.

Roundup! Top eBay trending searches with 70%+ CTRs now

So what is selling on eBay? Let’s see if we can tell. We’ve calculated which top keywords had the highest monthly CTRs for January, our latest full month of data. So, regardless of what their 12-mo CTRs are, these should have the most promising purchase intent now.

Out of eBay’s top 1,000 keywords, all these have monthly CTRs of 70% and up. As you’ll see, eBay CTRs this high are exceptional. As we go, we’ll shout out any individual CTRs above 99% – sky high for eBay!

Before we begin, our customary word to the wise: a good number of these are trademarked. Or otherwise prohibited or tricky to sell on eBay. Look before you leap!

Ranked 1-250

Did you notice? We’ve also lowered our minimum CTR threshold from 75% to 70% this month. Seems like a small difference, but it means there are five qualifying keywords in the Top 100, not three. Up first are #33 buy ebay (most likely a search for eBay gift cards), #41 xbox and #51 ps vita. Then the first worth a CTR shoutout: #66 digital camera; it’s got a monthly CTR of 150%! The fifth is #82 3d printer.

Here, two more high flyers. Ranked #100 fortnite account has 123% and #104 roblox account has 108%. Next: #117 lot; #135 pc case; then #148 new 3ds xl has 106%. But then no more until #236 b550 motherboard. Skip just two and at #239 we have trusty gi joe. (Every time he’s made the list, he’s made it with 150%.) And he’s the last in this group.

Ranked 251-500

Slow start for this section: the first are #290 pokemon psa 10 and #293 nintendo switch games. Then two in a row with high CTRs: #340 leica has 108% and #344 pokemon emerald has 150%! Next is #349 rx 6800. Skip one and there’s #351 motorola, then skip a bunch for #366 meta quest 2. And skip a bunch more for #393 sony wh1000xm5.

At #404 is body moldings trims, followed by a pair at #409-410: 2ds xl and daniel cisneros. Skip ahead for #420 nintendo switch lite and #422 ds lite; it has 102%. Then a lull until the stellar pair at #449-450: chrome hearts with 137% and batman with 150%.

Next: #456 vhs player and #461 playstation 2. And that’s it until the pair at #497-498: apple watch ultra 2 and anime adventures, which has 150%.

And ranking 500-750

Here, we’re off to a good start with #534 sega saturn and its 137% CTR. The next qualifier though is down at #561: it’s iphone 13 unlocked. Then we have #569 pokemon lot with 118%, trailed by rog ally x at #575. After these, another lull until #616 chevrolet corvette, but it’s got a CTR of 120%.

Next: #631 windows 10 pro key, then another high monthly CTR: #638 denim tears hoodie with 134%. Skip one and at #640 there’s fortnite account og. Skip two more and we have #643 ps2 slim with 112%. Then another pair: #649-650 microphone and roblox limited (it has 100%).

Skip two for #653 sony rx100; skip two more for #656 dsi. Skip just one (lol: “dogs playing poker”) and there’s another pair: #658-659 led and pokemon platinum. And then we need to snooze awhile. Zzzzzzzz until #702 kobe; #706 mercedesbenz (one word/no space); and #711 dvd lot.

Ranked 750-1000

And back to napping until #776 gucci bag. But then we’re startled awake: #786 honda civic has a CTR of 141%. Next, a trio at #806-808: new 2ds xl, roblox limiteds (113%) and toys. Then at #812 is amazon with 111%. (We typed “amazon” into eBay search: could be anything from firestick to gift card to eleventy other things. It’s clearly a legit search though, with a high CTR.)

After that, another gap until #862 sony zv1; #865 dior bag; #879 naruto with 112%, and #881 wii games. Skip just five and at #887 is meta quest 3 512gb; it’s got a monthly CTR of 105%. But that is it for awhile until, by George, a quartet! At #929-932: cars trucks (140%), bookshelf speakers, michael jordan (131%) and mechanical keyboard.

At #949 is apple watch series 10, then at #963 is taylor stitch (with 100%). Next, a pair at #967-968: magikarp paldea evolved (130%!) and i7. Then #970 kobe bryant and #973 nes console. And then next, wow: a quintet! At #975-979: valorant account, power bank, ship, y700 tablet, and iphone 5s.

And phew! That’s it for the Top 1000. Not sure we’ll do all 1000 every month. Let us know if it helps!

If you’d like more ideas… 

Here are our US trend reports for Etsy and Amazon. And of course you’re always welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always around. Got questions or suggestions for us? Our weekly Q&As are live Thursdays on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! And here we are on TikTok, featuring lots of quick how-tos.

RESOURCES: You can see eBay’s Top 100 keywords for the past 30 days, last week or yesterday in eRank’s Trend Buzz. Use Keyword Tool to see 15 months of historical search data to gauge recent trends and spot what’s new. Get related keywords, click data, and compare several platforms at once to learn where shoppers are for what you sell. Together, these tools are the best way to track what’s hot right now with eBay shoppers.