Top Keywords on Etsy Now

Here at eRank, we’re back again with the top keywords on Etsy now. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy now.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read about Etsy’s top trends in 2024? Here’s our annual review.

January’s US Top 20 most searched keywords on Etsy

1. stickers

2. housewarming gift (tied for 1st place)

3. wall art

4. baby gift

5. gift for him

6. valentines gift for him

7. wall decor

8. valentine

9. personalized decor gift

10. pokemon

11. valentines gift for her

12. earrings

13. necklace

14. galentine gift

15. home decor

16. rings

17. keychain

18. digital prints

19. jewelry

20. shirt

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database

As always, we’ll start with current Top 20 keywords that weren’t on the previous month’s Top 20 list. These get our focus because they climbed the farthest. That is, in just a month they leapfrogged over the most places in line. And any climbers that didn’t rank in the previous month’s Top 1000 at all, we call screamers. (Because they scream to the top seemingly out of nowhere.)

Etsy’s Top 20 lists have been more volatile for well over a year now. It’s become the norm to see a turnover of 9-12 keywords be new Month on Month. For Etsy, December’s Top 20 turnover was surprisingly calm, though: seven climbers; no screamers.

Haha, not so the new year! January 2025 has 12 climbers, four of them screamers. We’ll look at those shortly. But before we do, we want to point out what’s strikingly not at the top of this January’s list.

Valentine’s Day searches

What the heck? These were the Top Five searches back in January 2024.

1. valentine gift
2. wall art
3. bracelet
4. valentines gift for him
5. gift

There were eight Valentine-related searches in that Top 20. This year? Just three. Last year in January, 46 Valentine searches made the Top 1000, 34 of them in the Top 500. This year, there were 36 all told; only 23 made the Top 500.

To save you the scroll up, here again are this January’s Top Five.

1. stickers
2. housewarming gift
3. wall art
4. baby gift
5. gift for him

Last January’s No. 1, “valentine gift,” ranks #162 now. Here it is, poor thing.

Year on Year, “valentine gift” is down 94%: ouch. (And “valentines gift” ranks lower: #206.) So if your Valentine’s Day sales have declined this January, it’s not you. Search volume is way down. Not sure what’s going on. Any theories? We’ll update this report next week to let you know if this holds true for our other top Etsy countries.

These top Etsy searches climbed highest fastest

Here are this January’s climbers in current rank order, followed by their rank (if any) in December.

#2 housewarming gift, up from #516

#4 baby gift, up from #22

#5 gift for him, up from #26 (but the plural ranked #8 in December)

#6 valentines gift for him (screamer: didn’t make December’s Top 1000)

#8 valentine, up from #69

#9 personalized decor gift (screamer)

#11 valentines gift for her (screamer)

#13 necklace, up from #27

#14 galentine gift (screamer)

#15 home decor, up from #46

#18 digital prints, up from #39

#20 shirt, up from #48

We know you’re busy, so let’s whittle this list down further. Some are seasonal: they trend every year ahead of Valentine’s Day. Add them to a Keyword List for next year if you like. But only one, #14 “galentine gift,” is possible to rank for in Etsy search. So we’ll look at that one. (Plus a new one that might be a good lead!)

Some of the other climbers didn’t have far to go. They are Top 20 frequent flyers that just got bumped by December’s holiday shopping searches. These trusty regulars: #13 necklace; #15 home decor; #18 digital prints; and #20 shirt. By the way, “shirt” has the highest monthly click-through rate (CTR) in January’s Top 20: 131%! So let’s begin with a quick look at that one.

Then at the end, we’ll do our first Monthly CTR Roundup of 2025. If you’re here to find out what might be selling best on Etsy these days, stick with us!

Ranking 20^th: shirt, up from #48

This is a search that never strays far from the Top 20.

Keep in mind too that this data is just for the singular form, “shirt.” As always here, we consider the keyword in the form the shopper used in search. This is just a reminder that the default in Keyword Tool is to “Include Near Matches.” Doing so gives you the best idea of actual shopper interest.

Tip for newer members: ever wonder which keywords “Include Near Matches” includes exactly? Scroll down the page to the related searches table and click the tab labeled “Near Matches.”

Using the Near Matches table in Keyword Tool to evaluate keywords

Usually, you will see just the singular and plural forms of your keyword, as you do here. But sometimes there are others, even some you might not have considered. So it’s worth checking.

This table also provides you a nice high-level overview focused on just the nearest matches. As you can see here, shoppers are more interested in “shirt” singular. Over 15 months, it’s averaged 184% more searches. And look at those click-through rates: shirt singular has a 12-mo Average CTR of 127%, well above shirts’ 92%.

For the month of January, “shirt” ranked much higher too; “shirts” plural ranked down at #91. And while the plural had a monthly CTR of 120%, that was 11% less than shirt’s 131%. All of which suggests this: shirts plural has less purchase intent.

New to online selling? On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of purchase intent. That is, a shopper who’s more likely searching with the intention to purchase (as opposed to one just browsing).

Discovering what the most popular search terms are now with Etsy’s US shoppers is helpful. But for insight into which of these trending products are selling best, look to the click-through rates.

And now, back to our short list of January’s climbers.

Ranked 2^nd: housewarming gift, up from #516

This shopper search has eRank’s Trend Alert banner flagging that it’s popular now.

But we don’t see this search make the Top 20 much. Indeed, September through November, it didn’t even make the Top 1000. So we took an incognito peek at Etsy’s US homepage.

Now, we did have to swipe twice to get this set of gift categories. But yep, there it is. And we bet there was a similar one last year. “Housewarming gift” ranked 13^th a year ago in December, then tanked that January, ranking down at #397. Twelve months later, it did the reverse: low in December; rocketing high in January.

Given how erratically “housewarming gift” performs, its rare Top 20 appearances are almost certainly Etsy’s doing. And housewarming gift’s lukewarm CTRs support that theory. Its Average CTR is just 83%. And for January 2025, when it ranks in the No. 2 spot? It’s got a monthly CTR of 80%: low for Etsy.

Don’t get us wrong: this is a profitable niche. Decor, wall art, home goods from furniture to mugs all sell really well on Etsy. It’s the erratic performance of this particular keyword that we lack confidence in. With competition from your fellow US sellers running well over a million, why bother optimizing for it? Add it to a Keyword List; trot it out for the holidays. Just don’t expect it to help much.

Ranked 9^th: personalized decor gift

Of January’s four screamers, this seems least related to Valentine’s Day. And it didn’t look at all familiar to us data geeks here at eRank. So off to Keyword Tool we went, and sure enough:

That is a classic spike alright. “Personalized decor gift” is another home-gift related search; its abrupt popularity could be due to an Etsy promo. We weren’t able to find one, but it might have been there in January.

What’s curious is how many Etsy listings are using this keyword: well over a million! Why, when before this month it had literally zero traffic? That’s a head scratcher. (Or maybe those sellers just need eRank, lol.)

So, yes, there’s plenty of Etsy shopper interest in all things gift, decor and personalized. However, the competition levels throughout the related-searches table for “personalized home gift” are just ridiculously daunting. For those of you looking for what to sell on Etsy, we don’t recommend this niche.

Ranked 14^th: galentine gift

Etsy’s been promoting this on its US homepage.

Celebrating Galentines is still somewhat niche. Or maybe not, given how much higher “galentine gift” ranks than poor #162 “valentine gift” this year!

As you can see, “galentine gift” got no searches a year ago in January or February. But we dug a little and found these two in last January’s Top 1000: “galentines” and “galentines day gifts.” And “galentines” also ranked in the Top 1000 that February. (As it did again this January, ranking much higher than last year.)

What surprised us was the Searchers by Country pie chart for “galentine gift.”

For those of you on a small screen, here are the stats. The US only has 30%, which is much less than its typical share of the pie. That doesn’t mean there’s less shopper interest in the US. Rather, there’s more than usual interest elsewhere.

The UK has 8%; Turkey 6.9%; Canada and Vietnam 5.2%; Italy has 4.1%; Morocco 3%. And the second largest share, 25.4%, is “Other.” At least a dozen more countries have shoppers using this keyword.

That said, we know the UK has this same promo on their Etsy homepage. It could well be all the others do too, and any shoppers unfamiliar with the term could be clicking out of curiosity? Still, we recommend adding “galentine gift” to a Keyword List, start putting it to work early next December.

Tip!

You know what else? Maybe keep an eye out for “palentine.” Seriously: Hallmark makes cards! Palentine’s Day is celebrated globally on February 13. Galentine’s Day focuses on women’s friendships; palentines are for your other pals. (And we see no reason Palentine’s Day shouldn’t celebrate our animal friendships too.) Hey, just add it to a Keyword List; see if it catches on.

Up next, your insider access showing which of the Top 250 keywords on Etsy have the highest CTRs now. Are you here to find out what to sell on Etsy? Then this lightning round is for you!

Roundup! Top Etsy searches with 125%+ CTRs now

Of the top online marketplaces we cover, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and higher are rare. We did these calculations based exclusively on January, our most recent full month of data. Which means that regardless of what their 12-mo CTRs are, these products show the most purchase intent now. We hope some prove to be profitable leads for you!

One last thing before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be protected by intellectual property rights or prohibited by Etsy, please look before you leap!

Ranking between 1-50

There are three in January’s Top 20. The first is #10 pokemon with a January CTR of 131%. Then there’s a pair at #19-20: jewelry with 129% and shirt with 131%. (For readability, from here on we’ll only shout out individual CTRs that are 140%+: sky high!) 

Moving on, next there’s a trio at #28-30, and the first two have 150% CTRs! Those two are bracelet and gold, then cat. After these we skip ahead to #38 ring with a CTR of 146%. And the last in the Top 50 is #41 crochet.

Ranked between 51-100

This group starts out strong with #53 hoodies; it’s got a CTR of 150%! Next, a pair at #57-58: hoodie (12% lower CTR than the plural) and pngtuber with 150%. At #66 is dog; then #74 tshirts; #78 custom; and at #80 is yarn with 150%. Next, #82 handmade; #93 dice, and finishing out January’s Top 100 at #95-96: book, and black with 150%.

Ranked 101-150

The first qualifiers here are #102 sonic; #106 mask; and at #110 is dnd with a CTR of 150%. Next, at #116 we have vtuber model, then another high flyer: #119 books with 150%. And right after is #121 blue, also with 150%.

At #124 is ebook, then the next three all have 150% CTRs! They are #130 twitch overlay; #133 sticker, and #137 slime. Go slime! But that’s the last qualifier in this set of 50.

Ranking 151-200

Here we begin straight off at #151 with wallet, then at #156-158, a trio, all with 150%: star, men, pikmin. Skip seven to #166 for tote bag, then up ahead are several with 150% CTRs. The first of them is #169 tarot. Then at #171-174 a quartet: flower (150%), dogs (140%), kirby (150%), and chrome hearts (150%).

Skip just one and there’s another with 150%: #176 lighter. And there’s more! At #179 desk (150%); #183 runescape (150%), then a trio at #190-192: moonstone (146%), shoes (150%), and save the dates. Then one more to finish the Top 200: it’s #198 valentines day png.

Ranked 201-250

First off is #204 png, then #208 candle, and a pair at #211-212: medieval (150%) and keycap. Next is #214 dandadan, and that’s the last for awhile. But wow, what follows is a septet! From #237-243: bridal shower games, then two with 150% pearl and white, then heart with 145%; rosary; moon (150%); and bag with 146%. And our roundup winds up with a pair at #246-247: meditation, and stool, which has a 150% CTR.

With that, we’re off to see what’s trending in Etsy’s other top-selling countries

And even if you only ship within the US, you might want to come along. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia. Parlez vous français? You can read our monthly reports covering French Etsy shopper trends here.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! For instance, we just added a new weekly series of eRank tool tutorials every Tuesday. And here we are on TikTok with lots of fun and quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.