Top Keywords on Etsy Now

Yep, we’re back with the top keywords on Etsy now. So let eRank take the guesswork out of your Etsy SEO and product research. First, we’ll show you which of the 20 most popular search terms are hottest with US shoppers. Then we’ll analyze what the Top 250 searches tell us are the Etsy top sellers these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

February’s 20 top searches on Etsy 

1. stickers
2. tshirt
3. pokemon
4. crochet pattern
5. earrings
6. ita bag
7. necklace
8. jewelry
9. iron lung
10. home decor
11. gifts for him
12. svg
13. digital
14. wall art
15. keycaps
16. crochet patterns
17. gift
18. mug
19. sticker
20. crochet

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database

Yay! A niche product we’ve been recommending for a couple years is making its Top 20 debut!

Ranked 6^th: “ita bag,” up from #32

Year on Year, “ita bag” search volume is up 125%. Even better, see that gold “High Conversion” badge? It tells us that many shoppers who used this keyword in the past 30 days added to carts and purchased. No surprise there; “ita bag” has been a regular high flyer in our Monthly CTR Roundups. We’ve featured it several times in the past couple of years, most recently in Canada’s January Roundup.

Never heard of these? Ita-bags are any kind of handbag, tote or backpack that’s covered in badges, buttons, dangling dolls and whatnot. It’s a Kawaii thing: the “all things cute and nostalgic” trend. Which is HUGE. Has been for years, and no sign of stopping. This is a global trend.

Best of all, “ita bag” still has such accessible Etsy US competition! Fewer than 4,000 listings have this keyword. That’s practically miraculous for such a popular product. And competition is even less in the UK, Canada and Australia.

In last month’s US trend report, we mentioned we’ve begun calling keywords like this “unicorns.” Because everywhere, we keep hearing even expert sellers claiming Etsy’s way too saturated now. How it’s no longer possible to find a niche with high demand and low competition. Doesn’t seem like that to us; in every Roundup, we find some. So: are you here for ideas of what to sell on Etsy in a niche you could make your own? Here you go: ita-bags.

Next, we’ll take a quick look at which of the top searches on Etsy are climbing fastest. Then we’ll see which products are selling best now.

Top 20 keywords climbing highest fastest

In current rank order, here are February’s climbers, followed by their rank in January.

Ranked 3^rd: “crochet pattern,” up from #45

6^th: “ita bag,” up from #32

9^th: “iron lung,” screamer (didn’t rank in January’s Top 1000)

11^th: “gifts for him,” up from #538 (singular was #185)

12^th: “svg,” up from #77

13^th: “digital,” up from #41

14^th: “wall art,” up from #25

16^th: “crochet patterns,” up from #141

18^th: “mug,” up from #46

19^th: “sticker,” up from #24 (plural was #2)

20^th: “crochet,” up from #21

All things crochet are dominating the top keywords on Etsy now. Seventeen searches with the word “crochet” made this month’s Top 1000, 15 of them in the Top 100. Three reached the Top 20. Here’s the highest ranked.

Ranked 4^th: “crochet pattern,” up from #45

Back in January, there were just eight crochet searches in the Top 1000. But seven of them had sky-high monthly click-through rates (CTRs). So it’s neat to see that gold High Conversion badge for “crochet pattern.” It shows that all that January listing clicking did indeed convert to sales in February.

Next on our list is this month’s screamer, 9^th-ranked “iron lung,” an indie film released January 30. It’s a major box office hit, generating nearly 25,000 Etsy searches in February – but! The only *legal* merch is from the movie’s website, the creator’s clothing brand website, and authorized retailer Hot Topic. So, it’s best we move on, but before we do, a note about its creator, Markiplier. He’s a YouTuber, and from that he was able to self-finance “Iron Lung,” which earned $21 million its opening weekend.

For a couple of years here, we’ve been reporting on trends related to YouTubers’ Etsy searches. Online content creators rely on graphic artists for digital products. SVGs, for instance.

Ranked 12^th: “svg,” up from #77

Interesting: “svg” had a 150% monthly CTR back in January. Then over the course of February, that developed into significant purchase activity. It’s fun for us data geeks to watch this unfold in real time. A month of high click-through rates is followed by a month with a notable increase in purchasing. We’re seeing “purchase intent” converting to statistically-significant purchasing.

Top searches on Etsy and purchase intent

For those of you who are new to selling online, here’s an explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the top keywords on Etsy now, yes. But for insight into which are selling best, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 250 keywords have had the highest CTRs most recently.

Analyzing monthly CTRs is how we spot opportunities for you. Those “unicorns” we mentioned: high-ranked products selling well in niches with low competition. For example, for a couple years we’ve been reporting here on search activity related to PNGTubers and VTubers. (We featured “pngtuber” in our Roundup last month.)

They need custom avatars; SVGs for their logos and banners; video assets like emotes, overlays. We know they are searching Etsy for these, and sky-high monthly CTRs tell us they’ve had excellent purchase intent. Yet Etsy competition in the niche is still invitingly low.

And hey, who knows? You might wind up working with an online content creator who becomes as successful as Markiplier. In any case, it’s a way to niche down Competition stats like we see here for climber “digital.”

Ranked 13^th: “digital,” up from #41

“Digital” has the highest monthly CTR of our 11 climbers: it’s 150%, as high as they go. Competition, though: good grief, nearly 16 million listings in the US alone! Digital products is among the categories that those Etsy gloom & doomers claim is too saturated. We beg to differ: all the afore-mentioned gear YouTubers, PNGTubers and VTubers need is digital. Here’s a sneak peak at one from this month’s Roundup.

#124 “vtuber model” – February CTR: 142%

“Model” is another name for the digital avatars that VTubers need for their appearances. Quality custom designs command high prices ($2,000+). And VTubers are coming to Etsy for them! Monthly searches average 24,000+. Average CTR well above average. Yet competition is in the green!

And now, let’s go see if we can find some more unicorns, shall we?

Roundup! Top keywords on Etsy now with 135%+ CTRs

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s 250 top searches on Etsy show the most purchase intent. Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Which means, whatever their 12-mo CTRs, these are the products that are selling best now.

Ranked from #1-50

We’ve got seven qualifiers in this month’s Top 20, starting with the trio at #1-3 stickers, tshirt, pokemon. Then of course #6 ita bag, followed by #13 digital, #15 keycaps, and #19 sticker. Moving on to the rest of the Top 50, at #21 is high flyer shirt with 150% for February. But there are just two more qualifiers in this group of 50: #41 painting and #49 phone case.

Ranking #51-100

At #55 we have 520 bad bunny svg, followed by #58 bookmark. Then at #61 is car accessories; it has a 150% CTR for the month. Since it also had 150% in our last Roundup, we thought we’d have a look.

#61 “car accessories” – February CTR: 150%

That wildly-high spike back in September makes all the other months look like slackers. Actually, monthly searches average 27,000+. Average CTR is above average. As for its monthly CTRs: we checked back through December. For at least three months straight, it’s had 150%!

With over half a million listings for competition, you’ll need to niche down. But in a category as broad as car accessories, that shouldn’t be too difficult. And now back to our Roundup.

Next up, three high flyers: #74 pins and the pair at #78-79 candle and fursuit; “fursuit” has 144%. We featured “fursuit” in January’s Roundup. As we’ve said for years, we see opportunity here. Looking for what to sell on Etsy that sells really well in a niche you could make your own? For crying out loud, “fursuit headbase” is the No. 1 search in Clothing now! Think about that.

At #82 is vtuber (150%!), followed by #84 slime and #87 wallet. And just five more qualifiers in this month’s Top 100. They are #89 fallout; #92 620 bunny bowl png; #94 dnd; #98 digital products and #100 kawaii. The last two both have 150%.

Next, ranking #101-150

Here we open with our first quartet of qualifiers: #109-112 tshirts, plant, limbus company, heart. Next up, #117 badge reel; #119 anime (150%!); #122 dnd dice and #124 vtuber model. At #127-128 there’s a pair and both have 150%: dog and dinosaur. Just three more in this group, but they’re all high flyers: #132 dispatch; #140 taxidermy; and #145 hoodie.

Ranked from #151-200

Straight out of the gate, we have a pair of qualifiers: #151-152 elden ring and teacher. “Teacher” has a 150% CTR for the month. Next is #155 custom plush, then another pair: #160-161 love my boys baseball svg and kingdom hearts. Since we couldn’t recall ever seeing “love my boys baseball svg” before, we looked it up.

#160 “love my boys baseball svg” – Feb. CTR: 150%

Huh! Not sure what to make of this one. But it’s certainly an excellent illustration of a point we made earlier. “Svg” has daunting competition but if you niche down, you can find products with promising stats and low competition. Competition can’t get much lower than this: only 36 Etsy US listings use this keyphrase. And you can’t beat that 150% Avg. CTR either!

Of course, all these stats are based on a single month of activity. Which means an eRank cardinal rule applies: Never act on a single-month spike! Add it to a Keyword List first. Let that tool track it for you for awhile. See where it goes from here.

It would also be prudent to check whether “love my boys baseball” has been trademarked by some troll. If not, and providing your Keyword List findings show promise, this might be the birth of a unicorn!

Speaking of intellectual property (IP), next up we have #176 bad bunny shirt. Then at #180 there’s leather. Now, 2025 turned out to be a leather year. (Some years just are; it’s easy to spot when you see as many lists of keywords as we do.) In reviewing the Etsy Category Top 100 lists for our Monthly Trends tool, we noticed leather’s still unusually popular. And now we see it’s got a 150% CTR for the month; might 2026 be a leather year too?

Wrapping up the Top 200, a trio is next: #190-192 puzzle, ice out, ice. Skip one and the final three all have 150%! These are #194 shoes, #197 purple, and #200 black.

#200 “black” – February CTR: 150%

Single-word color names are Roundup frequent flyers. That said, in this case “black” includes searches related to Black History Month and Black-owned shops. This January, both “black” and “black history” had 150% monthly CTRs. And as you can see above right, the two highest peaks for “black” have both occurred in January.

Whatever the case, that is one spectacular Avg. CTR stat: 149%! Paired with 15 months of consistently high search volume, an average CTR that high is rare.

Finally, ranking #201-250

Again we’re off like a shot with a qualifier in the first slot: ranked #201, it’s 40k. Then at #211 is batman. (Why “batman” is suddenly trending on Etsy now, who knows. But we noticed a bunch of Batman-related searches in the Category Top 100 lists this month.) And then we have #215 genshin.

Unlike all the IP so far, HoYoverse allows fans to create and sell fan-made merchandise for Genshin Impact. (You do need to follow specific guidelines.) So let’s take a quick look at “genshin.”

#215 “genshin” – February CTR: 150%

No gold badges for “genshin,” but that’s more than made up for by its Competition stat. Fewer than 20,000 listings have this keyword. For a game so incredibly and consistently popular, we’re surprised. Sure looks like a unicorn to us!

Especially given how enormously popular anime art is. But that’s difficult to sell without violating IP. With Genshin’s, as long as it adheres to their guidelines, you can use their characters in your product’s art. Which is a significant gift! Take the four anime-related searches in the current Top 1000. Three of them have 150% CTRs: #119 anime, #277 anime phone case, and #788 anime sticker.

Winding up our Roundup, we have a trio at #239-241: riftbound, cyberpunk, wedding planner. Then another leather search, #243 leather journal (150%!), followed by #245 gifts. And the last qualifier for this month is another high flyer: #250 stream overlays with 150%.

Hope some of these prove to be profitable leads for you!

As for us, we’re off to analyze the UK’s top Etsy searches

And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.