We’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular searches with UK shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy UK now.
Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US trend report first? Here you go!
Your Top 20 Etsy keywords in May
- gift for her
- gift for him
- personalised gift
- wall art
- unique for dad [sic]
- fathers day
- home decor
- best dad gift
- tshirt
- mug
- art
- necklace
- wedding
- pokemon
- digital products
- birthday
- 3d printed
- vintage
- rings
- womens clothing
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
For many months now, you’ve had unprecedented volatility in your Top 20 Etsy keywords turnover Month on Month. March was extreme. There were a record 17 “climbers” – Top 20 shopper searches that hadn’t been in February’s Top 20. (Once upon a time, your upper limit was 12.) After March came April with 15 climbers, still exceptionally high.
Which brings us to May’s Top 20. And yay, it’s back within range: you have 11 climbers, albeit three of them screamers. “Screamer” is our pet name for climbers that hadn’t cracked even the Top 1000 the month before. But all three are clearly Etsy’s doing; you’ll see why.
The UK’s top Etsy keywords climbing highest fastest
Here are May’s eleven climbers. We’ve listed them by current rank, followed by their rank (if any) in April.
Ranked 5th: “unique for dad” (screamer; didn’t make April’s Top 1000)
6th: “fathers day” (screamer)
8th: best dad gift (screamer)
10th: “mug,” up from #56 in April
13th: “wedding,” up from #90
15th: “digital products,” up from #43
16th: “birthday,” up from #21
17th: “3d printed,” up from #46
18th: “vintage,” up from #127
19th: “rings,” up from #59
20th: “womens clothing,” up from #23
We’ll try our best to zip through these; we need to leave time for your Monthly CTR Roundup. See what your Top 250 shopper searches tell us about what’s selling best on Etsy UK these days.
Ranked 5th: “unique for dad” [sic]
Anyone think 21,850 UK shoppers typed that into Etsy search? We did not, and sure enough, look what our Pam Duthie in Scotland spotted on the Etsy UK homepage. First, she clicked the promo at the top, “Father’s Day Gifts.”
On the results page, she found a row of promos including one for “Unique Gifts for Dad.” Clicking that showed her this:
So, yes, “unique for dad” is not an organic shopper search; it’s an Etsy “oops.” And here is further proof.
The US has “unique gift for dad” as a screamer in their May Top 20 Etsy keywords. For that report, we did some sleuthing and determined it stemmed from an Etsy homepage promo. You don’t have “unique gift for dad” in your May Top 1000. But you have the same Etsy homepage promo. Etsy just recorded its clicks as “unique for dad.” A typo of sorts.
The UK’s top Etsy keywords related to Father’s Day
Still in sleuth mode, we had a look through your May Top 1000 last year. “Gifts for him” ranked #280; “gift for him” (this May’s No. 2) ranked #282. “Fathers day” ranked #70; “fathers day gift” ranked #108. The first shopper search with the word “dad” was #51 “dad tshirt;” the next two were card-related.
But then we checked 2024’s June Top 1000: last year, UK dads got more love in June. “Fathers day card” ranked 13th and “fathers day” ranked #20; three more “father” searches made the list. The highest with “dad” was #26 “dad greeting card” and there were seven more, all gifts for dad.
Three takeaways:
- Don’t add “unique for dad” to a Keyword List; we doubt we’ll see it again.
- Greeting cards are still popular with UK shoppers, especially for Father’s Day.
- If you didn’t have many father’s day gift shoppers in May, hopefully you’re getting them now!
That takes care of all three of your May 2025 Father’s Day screamers. We’re eager to get to climber “mug;” it’s got a spectacular CTR for May!
Ranked 10th: “mug,” up from #56 in April
For these trend reports, normally we look at each search as the shopper entered it, plural or singular. But there’s a reason Keyword Tool’s default is to include near matches. That’s the best way to assess overall shopper interest in the product.
Wildly popular! One of your stalwarts; either “mug” or “mugs” (and sometimes both) frequently make your Top 20 Etsy keywords lists. The only surprise here was seeing “mug” drop so low in March and April. Nevertheless, although down in search volume, “mug” had an April click-through rate (CTR) of 138%. Even for Etsy, which has the most high CTRs of the top online marketplaces, 138% is particularly promising.
As for May: “mug” has made a lovely recovery. Year on Year, search volume is up 127%; Month on Month it’s up by 156%. And best of all, it’s got a CTR for May of 149%: absolutely fantastic. Because remember, CTRs signal purchase intent.
Tip! Top Etsy searches and purchase intent
For any of you new to selling online, here’s a useful tip.
On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s just browsing).
So yes, knowing which are the UK’s top Etsy searches now is helpful. But for insight into which of these trending products are selling best, look to their click-through rates. And it’s why we end our trend reports with a Monthly CTR Roundup. We’ll analyze which of your 250 top Etsy searches have the highest CTRs now.
First though, back to your climbers. We know you’re busy, so let’s see if we can skip a few. No. 13 “wedding” is seasonal; we expect wedding-related searches to chart high in the UK in May. In fact, last May “wedding gift” was your No. 1 search! And “wedding” has a lovely CTR this May: 104%.
The next climber, #15 “digital products,” isn’t a true climber; “digital” ranked 18th in April. And #16 “birthday” barely qualifies; a month ago it ranked 21st. But there is something singularly notable about “birthday” and UK shoppers. So, let’s take a quick look.
Ranked 16th: “birthday,” up from #21
We only now noticed this. For five months in a row, “birthday” has had a monthly CTR of 150%. (And 150% is as high as they go!)
Even its 12-mo CTR is incredibly high: 143%. And look at that line chart: for 15 months, “birthday” search volume has been climbing. Year on Year, it’s currently up 600%. Its global pie chart (not shown) is also remarkable. The UK has a whopping 35% of the shoppers using this search.
There’s just one thing. With two million+ UK Etsy listings having “birthday” as a keyword, no mere mortal can rank for it. So, you’ll need to niche down. Here’s how.
Quick tutorial: How to use Keyword Tool to niche down
In Keyword Tool, we scrolled down to birthday’s “Keyword Ideas” table. For Keyword Match type, we chose “Broad” (circled here in yellow). This will show us all UK shopper searches with the word “birthday.” Then, to see which are trending now, we sorted the data by the Search Trend column. Just click the header circled here in orange.
Even if you don’t sell birthday items, this demo’s perfect to show how adding two words can winnow competition. Ranked by current search volume, the sixth-highest keyword here is “30th birthday card.” We checked: it ranks #240 in your May Top 1000 with a worthy 3,750 searches. Yet competition for it is a startling 99% less than for the broad keyword “birthday.”
Of the five we’ve circled in purple, “70th birthday gift for women” would be our pick. It’s trending now; with 2,750 searches it ranks #420 in the UK’s May Top 1000. Fourteen months’ history of consistent search volume; a 101% Average CTR. And best of all, only 3,549 UK listings use it.
Anyone struggling to figure out what to sell on Etsy? You can use this method to niche down any of the UK’s top Etsy keywords.
Ranked 17th: “3d printed,” up from #46
To save time, we were going to skip this one; it didn’t climb up from very far. But then we looked it up in Keyword Tool and just had to share it.
Despite its up and downs, “3d printed” hasn’t fallen below 8,650 searches since June 2024! And look at that Average CTR: 116%. The single sticking point here is the Competition stat. But we took a glance at its related searches table. Using the same filter and sort as our demo, competition dropped off by the fourth-highest one! It’s “3d printing” – such a minor change yet it has 84% fewer listings competing for it!
Ranked 18th: “vintage,” up from #127
Last one! Because you certainly don’t need us to tell you about climber #19 “rings.” Ring and rings are frequent flyers on every country’s list of Top 20 Etsy keywords. And #20 “womens clothing” barely counts as a climber; it ranked #23 in April. It’s another all-countries Top 20 regular, particularly in months that mark the start of seasons. Who doesn’t love some new duds for summer?
Of these final three climbers, “vintage” sparked our curiosity most. We don’t see it much in other countries’ Top 20s. Yet it looks like your list’s had it at least six times of the last 15.
“Vintage” was at a low point a year ago in May: just 1,250 searches. Well, it’s at a 15-mo high this May… cor! Year on Year it’s up 1,080%! Of course, “vintage” is more category than keyword. Still, these stats are useful to gauge shopper interest. And purchase intent for May is 102%.
With that, let’s discover what else looks to be selling well on Etsy UK now.
Roundup! The UK’s top Etsy searches with 125%+ CTRs now
As mentioned earlier, of the top ecommerce sites Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and above are rare. Note that these are monthly CTRs. We’ve calculated them using their search volume and clicks in May, our most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy UK now.
Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!
Ranking #1-50
Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%. (Which is sky high.)
In your last Roundup, you had only two qualifiers in your Top 20. For May, you have twice that and three of the four are tip-top performers. First, the trio at #9-11: tshirt (150%), mug (149%) and art. The fourth is #16 birthday, another with a perfect 150% CTR for May.
Moving on to the rest of May’s Top 50, there are only six more qualifiers. But wow, all six are above 140%! These two both have 150%: #23 phone case and #25 dice. Then #27 crochet has 145%. Skip ahead for #39 mugs; it has 149%. And then at #43-44, there’s a pair: dnd with 150% and 3d print with 141%.
Ranked from #51-100
Holy cow, the next twelve in a row all have May CTRs of 149%+! Up first is your pair at #53-54: dress and ring. The next is #60 skyrim, then the trio at #69-71: bundle, shelves, anime. And then #81 hosting decor; #86 baby; and the pair at #88-89 cat and home improvement.
Continuing this streak of 149% May CTRs is #92 green. Now, single-word color searches’ CTRs are always super high. We’re not sure why, but it’s true for all four Etsy countries we do Roundups for. So, out of an abundance of curiosity (sorry: incorrigible data geeks, lol), we hared off to Keyword Tool. And we discovered that #92 “green” has been having a moment – in fact, two months of them!
Year on Year, “green” is up with the UK’s Etsy shoppers by a stunning 13,000%! So next, we checked its related-searches table. Most are indeed for the color (rather than, say, the Green Party, or green in the eco-friendly sense). One standout is “green wall art;” for 13 of the past 15 months, it’s had 1,200+ searches/mo. But most – and there’s an unusual number of them – are single-month spikes that spiked in May. Hmm: curious, right?
(And now back to our regularly-scheduled programming.)
The twelfth shopper search of that dozen with 149%+ May CTRs is #94 lanyard. And the last in the Top 200 has just slightly less; it’s #95 shirt with 146%.
Next, ranking #101-150
The first qualifier in this group is #106 kitchen wall art. Next are two in a row with 149% May CTRs: #112 arsenal and #122 bookmark. Then you have #124 helldivers with 144%.
Up next is a quintet and all five have 149%! Ranked #127-131: room decor, twitch overlay, sanrio, custom cd and camping. Skip just two and there’s a pair and they too have 149% CTRs: #134-135 palestine and opal. All these have made it look easy. It is not: there are no more qualifiers in this section.
Then from #151-200
Your first qualifier here is the first of a trio ranked #155-157: wall art prints. Its partners are groom to bride gifts with 149% and groomsmen gifts, which has 141%. Next, a pair: #159-160 coasters and leeds united (the latter has 142%). And at #163, a singleton: school leavers shirt; it has 149%.
Next up, ranked #169-172, a quartet! The first is keycap; the rest have 149%: lamp, minecraft, and mousepad. Next is the pair at #175-176, balatro and 90s (it has 149%). Then another pair: #179-180 sunglasses (149%) and svg.
The next is #182 twenty one pilots with 145%. After that, a pair of high flyers: #184-185 press on nails and custom rug, both with 149%. And the last qualifier in May’s Top 200 is #189 kaws.
And finally, ranked #201-250
The first here is #218 ateez and it’s worth the wait with a May CTR of 149%. As has the next, #223 rings for men. But there are only three more qualifiers in this Roundup. At #244 you have monitor stand. And last, at #248-249 a pair, both top performers: digital wedding invitations (149%) and dog with a perfect 150%.We hope some of these prove to be profitable leads for you!
As for us, it’s west to Canada we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
