Yep, we’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 shopper searches tell us about what’s selling best on Etsy UK these days.
Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US trend report first? Here you go!
Your Top 20 Etsy searches in November
- gifts for him
- christmas
- gifts for her
- stickers
- gift
- wall art
- personalised gift
- home decor
- candle
- dice
- christmas cards
- personalised gifts
- advent calendar
- womens clothing
- stocking fillers
- pokemon
- personalised toys
- digital products
- housewarming gift
- furniture
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database.
Good news, chums! Sanity has been restored to your Top 20. You’ve got just 11 climbers to report (compared with last month’s seventeen, for the love of Mike). On Etsy, having 9-12 new to the Top 20 is the typical rate of turnover.
Now, admittedly, six of them are screamers. If you’re new, that’s our pet name for Top 20 climbers that scream to the top, seemingly out of nowhere. Just a month back, these hadn’t even cracked the Top 1000. But with the onset of Etsy UK’s busiest shopping of the year, we expect more screamers. Including a couple that derive from Etsy promos. Like this one.
Ranked 17th: “personalised toys” (didn’t make October’s Top 1000)
Confirming our suspicion this is Etsy is that the US has the same screamer. Their search history chart looks like yours: a single-mo spike. Which makes such intense competition from your fellow Etsy sellers unexpected. And the US Competition stat is triple yours. Leading us to wonder whether that’s what gave Etsy the idea to promote this keyword to shoppers. From seeing it in so many shops’ SEO?
Certainly, personalised toys are a natural on Etsy. Shoppers continue to have insatiable appetites for all things personalized. That’s one top trend that has shown no sign of slaking, year round, year in, year out. You have 28 search terms with the word in November’s Top 1000, three of them in the Top 20. Those of you here for ideas of what to sell on Etsy, take note!
The UK’s top Etsy keywords climbing highest fastest
Here are all your November climbers, in order by current rank, followed by their rank (if any) in October.
Ranked 1st: “gifts for him,” up from #898
3rd: “gifts for her,” screamer (didn’t make October’s Top 1000)
5th: “gift,” screamer
9th: “candle,” up from #41
10th: “dice,” up from #324
12th: “personalised gifts,” up from #157
13th: “advent calendar,” screamer
15th: “stocking fillers,” screamer
17th: “personalised toys,” screamer
19th: “housewarming gift,” screamer
20th: “furniture,” up from #27
Most are either holiday-related or Top 20 frequent flyers. We think a couple others stem from Etsy promos. “Personalised toys,” as mentioned, and probably “housewarming gift,” too. There is just one climber that came as a surprise.
Ranked 10th: “dice,” up from #324
We don’t recall ever seeing “dice” on a Top 20 list before this. Turns out it came close in May this year, when it ranked #25. Compared with last November though, it’s up 78%. And it has our gold badge indicating it continues to be popular with UK shoppers this week.
Also a pretty darn spectacular 12-mo click-through rate (CTR). And when calculated for this past month, “dice” has a CTR of 150%! That is as high as these go, which means it’s got a ton of purchase intent. Yet so far, Competition is far from terrible. We see opportunity here!
Even more so when we checked this month’s Top 1000 for related searches. Along with this one, you have dice set, dice tray, dnd dice set, and dnd dice. And yowzer, every single one of these has a monthly CTR of 147%+ just now! If you’re here to find out what’s selling best on Etsy, here’s a lead! And for those of you who are new to selling online, here’s a tip.
Top Etsy searches and purchase intent
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
So yes, you’ll want to keep up with the UK’s top Etsy keywords. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. It lists which of your top 250 keywords have had the highest CTRs most recently.
And just like last month and one this past summer, for November you lot have got a bumper crop of high CTRs! In light of how busy you must be these days, let’s cut straight to what’s been getting all these clicks.
Roundup! The UK’s top Etsy keywords with 125%+ CTRs now
On Etsy, a 100% click-through rate indicates buyers are highly engaged, clicking multiple listings in search result pages. CTRs of 125% are exceptionally high. For these Roundups, our calculations are drawn exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these should be what’s selling best on Etsy in the UK now. Anything of interest that’s Christmas-related, add to a Keyword List. That way, you’ll be a step ahead for next year.
Ranked #1-50
Remarkably, for the second month in a row, you have sixteen qualifiers in your Top 20. Last November, you had none! The first eight: gifts for him, christmas, gifts for her, stickers, gift, wall art, personalised gift, home decor. The other eight: candle, dice, christmas cards, womens clothing, pokemon, digital products, housewarming gift, and furniture.
We’ve seen a “housewarming gift” promo on Etsy’s UK homepage before. Looks like these UK shoppers were very pleased to see its listings!
#19 “housewarming gift” – November CTR: 150%
And given that gold badge, it’s still trending in search this week So, we did some digging; “housewarming gift” has spiked even higher than its 15-mo peak in January. Two years ago in December, it got about 24,000 searches. But then dropped straight back down with a thump the next month. Same as it did this year. All in all, we’re not hot on this one.
Moving on the rest of the Top 50, next you have seven CTR high-flyers in a row. Earrings, posters, bracelet, dog, 3d printed, blanket, christmas jumper. The streak repeats with the quintet at #33-37: art print, ring, dnd, tapestry, bookmark.
Skip just one and there’s another quintet: mug, f1, phone case, christmas gift, kpop demon hunters. The final four qualifiers in the Top 50: gifts for mum, cat, stockings and spiderman.
Ranking from #51-100
Straight out of the gate, you have three with 150% for November: socks, tshirt, poster. The next qualifier is necklace. Then from #59 on, there are nine in a row. Personalised, rug, kitchen and dining, winter style gifts, digital, hollow night, gadget for women, minecraft, lighter.
Skip one and you have 14 qualifiers in a row! Beginning with #69, the first seven: christmas card, christmas stockings, cards, planner, crochet pattern, notebook, anime. Then from #76: dispatch, cyberpunk, books, runescape, prints, cosy clothing gift, digital planner. Skip two and there’s lego and keychain, then fivem, arcane, and keycaps. We’ve featured “keycaps” in Roundups before. It makes most of them.
#89 “keycaps” – November CTR: 150%
Even during October’s slump, three keycap searches made that Top 1000, two with 147%+ CTRs, “artisan keycap” and “keycaps.” November has two, this one and #403 “custom keycaps;” its CTR is 148%.
Are you looking for a low-competition, high-performing niche you can make your own? Some may scoff that isn’t possible on Etsy these days. It is, though. This is one.
Returning to our Roundup, there are 10 more qualifiers in the Top 100. Kirby, book embosser, stardew valley, canva template, christmas ornaments, christmas stocking, dragon, placemats, apron and 2026 calendar.
From #101-150
Straight out of the gate at #101-103, you have a trio with 149%: art, jewelry, homeware. Frog breaks the spell (still a qualifier, though!), followed by wedding, dark souls, chess, mens necklace, hazbin hotel. Then resident evil, snoopy, chrome hearts, calendar, colouring book and vtuber model.
#118 “vtuber model” – November CTR: 150%
We’ve talked about this niche before, too. Etsy is ideal for provisioning VTubers. Every month, vtuber-related searches make Etsy Roundups, often with off-the-chart CTRs. Yet check out that Competition stat: it barely registers, it’s so low!
Wondering what to sell on Etsy? Here to learn what’s selling best on Etsy? Well, here’s another of those low-competition, high-performing unicorns for you!
Moving on, next we have elden ring, ebook, cosplay, elvis, food, fursuit. (Gear for Furries is another of those unicorns too, by the way.) Then leather, secret santa, star wars, t shirt, taylor swift and taxidermy.
Skip one and there’s three in a row with 149%: photo frame, puzzle and cats. Then come christmas decoration and christmas sweatshirt. The last of this batch are lingerie, gifts for girlfriend, gifts for boyfriend, gold necklace, and gold ring.
Ranked from #151-200
Another section starting off with a bang: mushroom has 149% for the month. Next: christmas ornament, png, tshirts, skyrim, plush, pins, ceramic mug, vox, and wardrobe. Witcher and chainsaw man follow. Then six in a row with 149%! Slippers, twitch, shelves, sticker, terrarium and custom mug.
Fallout breaks the streak, followed by roblox, gold and funny socks.
#173 “funny socks” – November CTR: 150%
Okay, looks like these are strictly holiday-related. And you’d have to figure out a way to sell them Etsy-legal, e.g., offer custom or POD. And compete with unscrupulous Temu resellers, too. That said, Year on Year, “funny socks” shopper searches are up 344% and Competition is low. Might they climb this high again next year?
Next up: 3d print, knife, kindle case, interstellar, frieren, pen. At #184-185, there’s a pair of high-flyers: clip on earrings and curtains. Then a trio of qualifiers: coasters, compact mirror, christmas lights. Skip ahead and next you have another pair of high-flyers: candle holder and christmas gift box. Both have 149% for November.
Frankenstein follows, then golf gifts and harry potter. And then there’s a trio with 149%: gift for him, gold bracelet, wall decor. Speaking of “gold bracelet,” that reminds us. Every month on the first here at eRank, we review all the Etsy category keywords. This month, we noticed there seemed to be more “gold” searches than usual. Let’s check.
#172 “gold” – November CTR: 149%
While doing that keywords review, we did wonder whether gold-related searches always rise ahead of Christmas. Here we see that they have for two years in a row. And “gold” has stratospheric CTRs, both 12-mo and for this month. Of the 10 keywords with “gold” in your current Top 1000, seven have 148%+ CTRs for November. Gold necklace, gold earrings, gold ring, gold, gold bracelet, solid gold bangle and gold chain.
Finally, ranking #201-250
We open here with #201 wedding favours; it has 149%. Next are jellycat, one piece, passport cover and mugs. Then there’s a pair with 149%: engagement ring and sewing patterns.
The next qualifiers are silver ring, arsenal, kitchen, liverpool, lapland, room decor, coaster. Then christmas tree decorations and christmas wreath, both high-flyers. Next: chopsticks, silver necklace, monster hunter and picture frames.
Since we looked at “gold,” here is “silver.”
“Silver” may not be trending in search this week nor every November. But it’s got the gold badge for High Conversion. Lots of shoppers who used this keyword in the past 30 days added to cart and purchased. In your current Top 1000, there are seven searches with “silver;” all seven have 140%+ CTRs for November. Silver ring, silver necklace, silver bracelet, sterling silver ring, silver chain, silver hoop earrings, sterling silver bracelet.
Winding up the Roundup, the next two have 150% CTRs for the month: kpop and handbag. And 3ds is a high-flyer too. Then wow, from #235-236, you have an octet, all with 149%! Giftsforwomen [yep, all one word], grinder, fox, furry, 67, baking, birthday, lamp. Skip just one for two more with 149%: mens ring and pebble art. And the final four are pet, pikmin, rolex and print.
Phew! That was a lot! We hope some prove to be profitable leads for you. And that meanwhile, what you’ve got is selling like hotcakes!
As for us, it’s west to Canada we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
