Here at eRank, we’re back again with the top keywords on Etsy now. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy these days.
Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
The 20 most searched keywords on Etsy in April
- gift for her
- gift for mom
- unique gift for mom
- gift for him
- earrings
- best gift for mom
- tshirt
- wall art
- rings
- stickers
- jewelry
- shirt
- pokemon
- personalized gift
- keychain
- grandma gift
- crochet
- ring
- t shirt
- painting
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
Popular search terms this Mother’s Day
Month on Month, April’s Top 20 has just the right amount of change. We’ve got nine climbers that weren’t in March’s Top 20, four of them screamers. “Screamer” is our pet name for Top 20 keywords that hadn’t ranked anywhere in the previous month’s Top 1000. These are the shopper searches that have climbed highest fastest from farthest down.
Having four screamers is normal leading up to a big gift-buying holiday like Mother’s Day on Etsy. Therefore, when compared with March, April’s top Etsy searches aren’t surprising… Ah, but they are when compared to last year’s April Top 20! First though, let’s begin as we usually do, with what’s new Month on Month to the Top 20.
Here are April 2025’s nine climbers and screamers. We’ve listed them by current rank, followed by their rank in March.
#2 gift for mom (screamer; didn’t make the Top 1000 in March)
#3 unique gift for mom (screamer)
#4 gift for him; this climbed up from #24
#6 best gift for mom (screamer)
#14 personalized gift, up from #30
#16 grandma gift (screamer)
#17 crochet, up from #23
#19 t shirt, up from #38
#20 painting, up from #27
As you can see, all four screamers relate to Mother’s Day. As is usual. What is not is what’s missing: searches with “mothers day.”
In April 2024, the No. 1 search was “mothers day gift.” The plural, “mothers day gifts” ranked 8th; “mom gift” was in 12th place. This year, the first search with “mother” ranks 33rd and it’s “mothers day.” Last year’s No. 1, “mothers day gift,” ranks down at #49 now.
And conversely, this year’s top Mother’s Day-related search, “gift for mom” ranked #409 last year!
No. 2: “gift for mom”
Interesting! Apart from the dearth of searches last year, anyone notice what else is missing?
There’s no eRank “Trend Alert” banner indicating that it’s popular this week. Huh; Mother’s Day is only eight days away which would be cutting it close. But that hasn’t deterred Etsy shoppers before.
Next, we wondered whether this spike in search volume for “gift for mom” might have been Etsy’s doing. We do see surprising rises like this when Etsy promotes a keyword on their homepage. And when they stop, it drops like a rock.
But not this one; turns out Etsy’s still promoting “gift for mom” this week. Watch what happened when we clicked that last promo circled in the row above.
“Gifts for Mom Under $50” got converted to “gift for mom” in three places on the results page. So, maybe most shoppers did purchase ahead of time this year. At least the ones using this search or clicking that Etsy promo. Who knows; the key takeaway here is that the top Mother’s Day-related gift searches change year to year. So, use all of them!
No. 3: “unique gift for mom”
Another one with no Trend Alert banner.
Yet, Year on Year, “unique gift for mom” went from zero searches last April to 88,890 this April. And the same Month on Month: zero searches in March. While we didn’t spot it on Etsy’s homepage, “unique” appears in three places that don’t change month to month. Etsy really promotes “unique” every chance it gets.
So we bet the origin of “unique gift for mom” was an Etsy promo. Does that mean you shouldn’t add it to a Keyword List for next year? Not necessarily! Etsy tends to know what it’s doing when choosing keywords to promote. (After all, they have ALL the data.)
Also, “unique gift” is an organic shopper search we’ve seen make many Etsy Top 20s in the past. So yes, all in all, we recommend adding “unique gift for mom” to your Mother’s Day Keyword List. And maybe have it monitor “unique gift” too. Because look:
Despite only getting 10 searches this April, “unique gift” is our first with the Trend Alert banner! And it did well in April last year. So keep it in mind if you sell unique gifts.
And next, while we’re talking Mother’s Day screamers, let’s do our other two.
No. 6: “best gift for mom”
We’re pretty sure this is the first time we’ve ever seen this one make any Top 20 list. Can’t wait to look it up!
Wow, “best gift for mom” is up Year on Year by 818,800% – that might well be a record! Otherwise though, it’s a classic single-month spike. Which means you shouldn’t rush to act on it. Before working this search into your Etsy shop SEO, add it to a Keyword List first. Let that tool report on it for you for awhile.
On the other hand, there just might be something to it. Back in March, two related searches with “best” made the Top 1000: #395 “best” and #613 “best gift.” Then in April, we have “best gift for mom” and down at #886: “best gift for mum.” And the latter has a monthly click-through rate of 140%! Even for Etsy, that suggests a ton of purchase intent.
No. 16: “grandma gift”
Finally! The last of our screamers has a Trend Alert banner. Good for grandmas.
As you can see, “grandma gift” only makes the Top 1000 a few times a year. Back in 2024, it was in April, May, November and December.
So far this year, it’s made the Top 1000 in January and April. And the related “gift for grandma” ranked #403 this past month, with a monthly CTR of 105%. Worthy purchase intent!
Here for ideas of what to sell on Etsy? Tip!
In case you’re new to online selling, here’s a quick explainer on click-through rates and purchase intent.
On ecommerce sites, click-through rates reflect how many times shoppers clicked individual listings in their search results. Therefore, CTRs can indicate purchase intent. That is, a shopper more likely searching with the intention to purchase (as opposed to one just browsing).
Absolutely, learning what the most popular search terms are now with Etsy’s shoppers is useful. But that’s just the half of it. For insight into which of these trending products are selling best, look to the click-through rates. Which is why we’ve begun ending all our trend reports with a Monthly CTR Roundup. It’s a list of the top Etsy searches with the highest CTRs for the month (or for the Quarter).
So we need to leave time here for that. And we know you’re busy. Of our five remaining climbers, two have outstanding CTRs for April. Accordingly, we’ll close our discussion of the fastest-rising keywords in this month’s Top 20 with a look at those.
No. 17: “crochet,” up from #23
Well, this one sure didn’t have far to climb to get back into the Top 20.
And as you can see, “crochet” is not just trending this week. With 46,850 searches in April, it’s currently at its 15-mo high. And it’s been among the top Etsy searches for the past 15 months, making every Top 1000 list. “Crochet” ranked 23rd a year ago in April, and it was 30th in April 2023.
Turning now to purchase intent, its 12-mo CTR is 116%. And when calculated for the month of April, it’s even higher: 124%. Of course, with Competition from well over a million listings, you’ll need to niche down. So, just view the data here as confirmation that “crochet” is among the top keywords on Etsy now. And next, for those of you new to eRank, we’ll do a quick tutorial on how to niche down.
How to use Keyword Tool to “niche down” top Etsy searches
We entered “crochet” in Keyword Tool, then scrolled down to the Keyword Ideas table. Here, for Keyword Match type, we chose “Broad” (circled in yellow). That shows us all shopper searches with the word “crochet.” Then, to see which keywords are trending most recently, we sorted the data by the Search Trend column. Just click the header; we’ve circled it in orange.
For one of the top keywords on Etsy now, we didn’t have to scroll far to find promising candidates! Ranked sixth from the top for current search volume is “crochet flower bouquet” with 5,720 searches in April. In fact, it ranks #821 in April’s Top 1000. And look at that 12-mo CTR: 122%! Equally fantastic is its Competition level: only 7,218 listings use this keyword.
Ninth-ranked “crochet bouquet” looks good too: 3,710 searches in April; Average CTR 117%; and Competition just 8,265. Plus there were others! And from now on, whenever you spot a shopper search with daunting competition, you can use this procedure. Good luck on the hunt!
No. 19: “t shirt,” up from #38
Another that’s the kind of climber we like to see! Like crochet, “t shirt” is currently at its 15-mo peak. It hasn’t dropped below 12,500/mo searches in 15 months and YoY, this one’s mostly kept heading upward.
For April, “t shirt” has 44,850 searches; Month on Month, it’s up 29%. But Year on Year, it’s up 167%! And that doesn’t include near matches and plurals and whether there’s a space between “t” and “shirt” or not. (Speaking of which, “tshirt” ranks 7th for April.)
As for purchase intent, “t shirt” has a pretty spectacular 12-mo CTR of 124%. And for April? Calculated for the month, it’s 150% – that’s as high as these go!
Of course, it’s also got dizzyingly-high Competition to match: over eight million! Ouch. But now you know what to do: use that technique we demo’d above to niche down.
That said though, shirts are not a category we’d recommend getting into these days. If you’re here looking for what to sell on Etsy, we’ve got you! Next up: our Monthly CTR Roundup. It’s your insider access to which of the Top 250 shopper searches have the highest CTRs now.
Roundup! Top keywords on Etsy now with 125%+ CTRs
Of the online marketplaces we cover, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs this high are rare. Note too, these calculations are based exclusively on April, our most recent full month of data. Therefore, regardless of their 12-mo CTRs, of the 250 top Etsy searches, these show the most purchase intent now.
Before we begin, a word of caution. Some of these shopper searches could definitely cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap!
Ranked from #1-50
Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%. Which is sky high, as you’ll see as we go along.
Nevertheless, there are three in April’s Top 20! And all three are shirt searches. The first is #7 tshirt; it has an April CTR of 149%. Then we have #12 shirt with 146% and, as already discussed, #19 t shirt has a perfect 150%.
Moving on to the rest of the Top 50, the next one has 150% too: it’s #34 sticker. Then we have qualifier #41 anime; it’s followed by two more high flyers, #44 furry* (150%!), and #47 cat with 149%. The final qualifier in this section is #50 press on nails.
* Incidentally, all things furry are among the most-searched keywords on Etsy! Four furry keywords made April’s Top 1000: furry, fursuit, fursuit head (another with 150% for the month), and fursuit accessories. And there were others in the individual Category Top 100 lists. If you’re here looking for what to sell on Etsy, furry gear is a niche worth researching.
Ranking #51-100
Strong start for this group: #55 wallet has a 150% CTR – as do the next two! #66 knife and #69 opal. Then we skip a bunch to get to #84 car accessories.
Next up, our first trio of the month, the first two of which have 150%! Ranking #89-91, these are flower, pink, and forsaken. (And with pink, looks like our ongoing streak of single-word color searches with sky-high CTRs continues. Every month, we see these.) Our final qualifier in April’s Top 100 is #97 fallout.
Ranking from #101-150
Another strong start! Right at #101 is bags; it has an April CTR of 150%. Next, another trio; ranked #111-113 are fabric, car, and watch. The latter two both have 150% CTRs for April. As do the next two! These are #118 goth and #125 dnd dice.
Ranked #128 is custom stickers. And then two more in our streak of color searches with 150% CTRs, #132 red and #141 blue. Up next, we have a streak of a different sort. All these have 150% CTRs, from #143 arcane and #146 lord of the rings… And continuing half way through the next group!
From #151-200
Carrying on that run of top Etsy searches with 150%, four more: #153 beads, #155 collar, #166 lanyard, and #176 keyboard. After these is a singleton, #178 pants; it has 138% (which is still wildly high!) Then, wow, we’re back to another two with 150% CTRs: #181 bag and #192 desk. After those, the Top 200 winds up with #198 one piece and #200 runescape.
And finally, ranked #200-250
This group starts slow; the first qualifier here is #211 baseball svg. But up next, a quintet! Ranked #220-224: earring (150% CTR), green (another color with 150% CTR), butterfly, laser (141% CTR) and chiikawa (150%). Skip just two and there’s yet another shirt search with 150%: it’s #227 online shirt.
Next, a pair at #229-230: chrome hearts and belt; the latter has 150%. Then there’s another pair; these rank #241-242: digital product and custom plush. And for our last qualifier in the Top 250 this month: #248 kids.
We hope some of these prove to be profitable leads for you!
New and wondering what to sell on Etsy that’s hot right now? One last tip!
Right on the heels of Mother’s Day come the twin gift-buying events fondly known as Dads & Grads. Apropos those, here’s something we’ve been noticing while doing our monthly review of Category keywords. It appears that 2025 might be a leather year. Some years just are, but we haven’t had one in awhile.
Four leather searches made April’s Top 1000: leather journal, leather wallet, leather, and leather jacket. Granted, that’s not a lot; April 2024 and 2023 each had three. But all theirs had low to abysmal April CTRs. Whereas this April, all four leather searches have high monthly CTRs; the latter two have 150%.
So keep an eye on the Top 100 lists for categories you’re in. It’s not just Bags & Purses; Books has 10 leather searches; in Craft Supplies, “leather working tools” ranks #45. “Leather sofa” ranks #24 in Home & Living. And so on.
Now, you won’t see as many leather-related keywords there as we eRank data geeks do. When reviewing each month’s Etsy category keywords for our Monthly Trends feature, we see Top 200 lists. In the tool though, you see only the Top 100 per category. But we can attest: there have been noticeably more leather searches this year already. And leather goods tend to reach their annual peak in May as gifts for Dads & Grads. Then rise again in August for Back To School– in fact, let’s just look at an actual example.
Ranked #415: “leather journal”
Year on Year, “leather journal” is up 97%. And that’s just April. See how high it climbed in May last year? And that was despite being 97% less popular last April than it is this year! So how high might it go this May? (We’ll let you know in our Etsy trend report next month.)
True to form for leather searches, “leather journal” nicely illustrates when these climb. Most have their 15-mo peak in May for Dads & Grads gift shopping, and rise again in August for Back To School. And then, like all giftables on Etsy, they start climbing in October for holiday shopping. And stay high through January for Valentine’s Day gifts.
For those of you already selling in this niche, we hope 2025 turns out to be a banner leather year!
As for us, we’re off to see what’s trending in Etsy’s other top-selling countries
And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia. Parlez vous français? You can read our monthly reports covering French Etsy shopper trends here.
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
