Top Keywords on Etsy Now

Yep, we’re back again with the top keywords on Etsy now. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what the Top 250 shopper searches tell us about what’s selling best on Etsy these days.

Our Pam Duthie’s made us a quick video summary of this content; thanks, Pam!

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

August’s 20 most-searched keywords on Etsy

1. wall art
2. halloween
3. shirt
4. stickers
5. necklace
6. personalized gift
7. halloween shirt
8. tshirt
9. wedding gift
10. earrings
11. home decor
12. furniture
13. t shirt
14. keychain
15. labubu
16. pokemon
17. poster
18. kpop demon hunters
19. book lover gift
20. personalized

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. By mid-month, search counts get confirmed and some ranks change but usually not a lot.

Interesting! Well, of course we eRank data geeks always find these interesting. But this month’s list has some surprises. So, along with July’s, we hauled out last year’s August Top 20 for comparison.

August 2024 actually had the identical top two searches: “wall art” and “halloween.” For some reason, we thought “halloween” would already be No. 1 by August; guess not. Still, it does have a much higher click-through rate (CTR) than “wall art.” Just as it did last August, this July, and now. That indicates more purchase intent (for those of you who are new, more about that in a bit). As we always say about Halloween, it is huge on Etsy.

Comparing last year’s August Top 20 with this one had some other revelations. For instance, two searches with the word “personalized” made the Top 20 this month. Last August? The highest ranked was “personalized” and it didn’t even make the Top 100! Looks like personalized items are only getting more popular on Etsy (and possibly custom and customized, too; we’ll see).

But enough beating around the bush! We’re itching to get to specifics.

Top Etsy searches climbing highest fastest

Here are this month’s climbers in order by current rank, followed by their rank last month.

Ranked 12^th: “furniture,” up from #34

16^th: “pokemon,” up from #26

17^th: “poster,” up from #30

19^th: “book lover gift” didn’t make July’s Top 1000 at all

20^th: “personalized,” up from #68

And that’s it! Only five that weren’t on July’s Top 20: in terms of typical turnover, five’s very much on the low side. (July had nine.) So we can take a quick look at each one and still have plenty of time for our Roundup. See what all 250 of this month’s top searches tell us about what’s selling best on Etsy.

Ranked 12^th: “furniture,” up from #34

This one made the Top 20 in August last year too. But it’s way up now, both Year on Year and Month on Month.

And its CTR is even more remarkable! Last month, it was similar to its Average CTR: 95%. And back in August 2024, its monthly CTR was just 85%. Now? For this month, “furniture” has a ringing 150%; that’s as high as CTRs go!

And for those of you who are new to selling online…

Tip! Top Etsy searches and purchase intent

Here’s a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” These are people more likely searching with the intention to buy, as opposed to those just browsing.

It’s always good to keep up with what the most-searched keywords on Etsy are now. But for insight into which products are selling best, look to their click-through rates. It’s why we’ve been ending our trend reports with a Monthly CTR Roundup. It’s a list of which of the top Etsy searches have had the highest CTRs most recently. But first, the rest of our climbers.

Ranked 16^th: “pokemon,” up from #26

Pokemon is popular on Etsy; it ranked 15^th overall for the year in 2024.

But given how vigilantly its intellectual property rights are defended, let’s just move on.

In 17^th place: “poster,” up from #30

Pokemon comes and goes from Etsy’s US Top 20. Not so “poster:” it’s getting to be a staple. On Etsy’s Annual Top 1000 back in 2023, “poster” ranked #45. Then last year, it was up to 26^th place. In 2025’s first quarter (Jan-Mar), it ranked #29. And by the end of the second quarter (Apr-Jun), it had cracked the Top 20.

To best gauge shopper demand, let’s look at data for poster and its near matches.

For these reports, we generally look at each keyword as entered by shoppers in search. However, the default for Keyword Tool is to include near matches because that best captures popularity. In the case of “poster,” its only near match is “posters,” plural. And as you can see above right, as a product, they’re at a 15-mo peak now. And over that span, searches haven’t dropped below 40,000 a month.

The bar chart of 12-mo keyword stats is impressive too, especially that Average CTR: 111%. It’s just that pesky Etsy Competition stat: well over three million listings use this term. But If you’re here looking for what to sell on Etsy, don’t let that put you off! You just have to niche down. Here’s how.

Quick tutorial: How to use Keyword Tool to niche down

On poster’s page in Keyword Tool, we scrolled down to its Keyword Ideas table. There, for Keyword Match type, we chose “Broad” (circled here in yellow). This will show us all shopper searches with the word “poster.” Then, to see which are trending most recently, we sorted the data by the Search Trend column. (Just click the header we’ve circled in orange.)

Of course, with “poster” we have more to contend with than competition from our fellow Etsy sellers. A good number of these related searches are protected intellectual property. Like the first one here with low competition, “arcane poster.” Arcane is a TV series. The same goes for movie, music – even car posters can be tricky. More than most, this category is a minefield; watch your step!

Nevertheless, only fourteenth from the top, we already see one that’s safe. It’s “surf poster.” For 11 of the past 15 months, it’s had search volume above 1,000. In December, it got over 5,000 searches, and 4,000+ this past month. Its Average CTR is 106%; that’s quite good. And best of all, its Etsy Competition is below 20,000 listings.

Another is “custom poster,” ranked 12^th here. If the customer is supplying, say, a family photo they took themselves, you should be in the clear. Just be sure to check any text they suggest adding. It’s shocking, what ordinary phrases have been trademarked. You can’t be too careful. Now, let’s get back to our climbers.

Ranking 19^th: “book lover gift”

This one’s what we fondly call a screamer. For screaming to the top seemingly out of nowhere; a month ago, it hadn’t even cracked the Top 1000. And of this month’s top Etsy searches, this is the one we’ve been most eager to look up.

Oh dear. No trend-alert banner. Together with that abrupt single-month spike, looks like “book lover gift” might be Etsy’s doing. We bet most of these shoppers clicked one of those enticing homepage promos that Etsy does so well.

Not to imply we’re not grateful! This keyword has a worthy Average CTR, 106%, and for the month of August, it’s 111%. So, a good number of those shoppers were interested enough to check out individual listings they were shown. Not bad, given that many of them came to Etsy that day to shop for something else. And some of those who didn’t click through to listings might be back another day. All in all, thanks, Etsy!

And if you’re here looking for what to sell on Etsy? Don’t be put off by those stats suggesting no one reads books anymore. While reading for pleasure is down, the people who are readers still read. (Especially Gen Z!) Here at eRank, our stats show books and related products like bookmarks and bookshelves make every Etsy Top 1000.

Another tip: don’t forget to check the Books, Movies & Music Top 100 in our Monthly Trends tool, too. You’ll find lots more ideas there.

Ranked 20^th: “personalized,” up from #68

As mentioned in the intro, personalized products are always among the top searches on Etsy these days. That said, we don’t recall seeing the one-word search “personalized” make a Top 20. So it was another climber we couldn’t wait to look up.

Huh! After seeing this line chart, we checked. “Personalized” actually came close to making the Top 20 in June; it ranked 25^th. And now it’s at its 15-mo high. But doesn’t “personalized” seem like an awfully broad search for a shopper to use? Certainly, it is not very useful to us beyond confirming that, yep, personalized stuff is more popular than ever.

Note too that we think a lot of Etsy shoppers use “personalized” and “customized” interchangeably. Every month, we review 200-word lists for each of the 29 categories populating our Monthly Trends tool. This month, it seemed like we saw more searches with “custom” and “customized” than for personalized items. But that was just an impression. So we checked this month’s Top 1000.

Thirteen searches have the word “personalized.” But for “custom” (including “customized”), there are nearly twice as many! Including, by the way, #36 “custom.” That’s the highest-ranked one, too. So while we’re at it, let’s take a quick look at that one and compare it with “personalized.”

Ranked #36: “custom,” down from #31 in July

We don’t recall any search with “custom” ever making a Top 20.

By contrast, “personalized gift” is getting to be a regular; it even ranked No. 1 in June; it ranks sixth now. Meanwhile, “custom gift” languishes down at #577 and its monthly CTR is an even sadder 57%. “Personalized gift” has 99% for August.

As sellers, we know there is a difference between the two. Personalized listings offer customers the option to add details like names or dates to an existing product. Conversely, “custom” typically involves creating something either entirely or substantially new at the customer’s request. We doubt every Etsy shopper knows the difference, though. So if you want in on this trend, we suggest checking both personalized and custom / customized searches.

And here too, don’t be daunted by the stratospheric Etsy Competition stats above. We glanced at the Keyword Ideas table for “custom.” There were some searches with multiple months of good volume and promising Average CTRs that had doable Competition.

And speaking of promising CTRs, let’s see what else is selling well on Etsy these days.

Roundup! Top keywords on Etsy now with 125%+ CTRs

Here’s your insider access to which of the top Etsy searches have the highest CTRs now. Remember, high click-through rates are the best indicator of purchase intent. We base these calculations exclusively on our most recent full month of data. Therefore, regardless of their 12-mo CTRs, of the 250 most-searched keywords on Etsy, these show the most purchase intent now. So if you’re here looking for ideas of what to sell on Etsy, then this is for you!

Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap!

Ranked from #1-50

Holy Toledo! We noticed right away there were a record number of high CTRs in the Top 20 this month. Now we’re seeing that the same holds true for the entire Top 1000. This is not quite unprecedented; a few months ago, Etsy UK had this same phenomenon. Then the following month, theirs reverted to the norm. So for the sake of readability this month, we won’t shout out individual CTRs. Instead, we’ll just list all shopper searches with CTRs above 125%.

Here are the Top 20 high flyers of August, starting with No. 1 wall art. It’s the first of a quintet, five straight, with sky-high monthly CTRs. The other four are halloween, shirt, stickers, and necklace. Skip just two and there’s a pair: #7-9 halloween shirt and tshirt. Then from #12-18, there’s a run of seven qualifiers: furniture, t shirt, keychain, labubu, pokemon, poster and kpop demon hunters.

July’s Top 20 had only five – and that seemed like a lot at the time. Four of those qualified again this month; the fifth was phone case. And it too still has the same high CTR; it just dropped out of the Top 20, ranking #21 now. Moving on to the rest of the Top 50, next up is a trio at #23-25 digital products, crochet, and christmas. And wow, crochet’s CTR is way up Month on Month, from just 71% in July to 150%! Since crochet is a Top 20 frequent flyer, let’s take a quick peek.

#24 “crochet” – August CTR: 150%

Were all of you aware of how popular crochet is on Etsy?

Looks like “crochet” was at its 15-mo high in July; it got over 50,000 searches. Down a bit now but for whatever reason, purchase intent is way up (from July’s 71% to 150%). But really, that Average CTR tells you all you need to know: 120% is pretty darn stellar. Looking for ideas of what to sell on Etsy? Again here, don’t let that Etsy Competition stat put you off. Just follow the steps we demo’d earlier for using Keyword Tool to niche down “poster.”

And now back to the Top 50 for a bunch more high flyers. The next is #28 deltarune, then the pair at #30-31: desk and fall style gift. (We’d bet money the latter is an Etsy promo rather than an organic shopper search. Nevertheless, customers clicked plenty of listings they were shown.) Then four more singletons: #33 keycaps; #36 custom; #38 inside out characters shirts, and #40 mug.

Skip just one and from #42-48, there’s another septet! Gift, ring, rugs, groomsmen gifts, vtuber, lighting, and custom disney halloween. Skip one again for #50 press on nails. That’s another keyword we covered recently; it ranked #20 in May. While down since that 15-mo high, “press on nails” is still up 57% Year on Year. And for August, its monthly CTR has shot up to 150%!

Ranking #51-100

The first six in a row here also have perfect 150% CTRs, beginning with #52-53 disney squad shirt and bracelet. Along with the first four of yet another septet starting at #55: disney family shirts, cat, anime, and personalized plastic. (The latter actually ranks in the UK’s Top 20 this month. We had to investigate that, lol; likely, the search is for personalized plastic cups.)

The rest of that septet of qualifiers are #59-61 wall decor, safari family matching shirts, dice. Skip just two and there’s an octet with high August CTRs. Ranked #64-71, these are football, halloween phone case, png, pins, lamp, clothing, digital planner, and planner. Skip two again and we have a sextet. From #74-79: halloween png, patches, shirts, coasters, vtuber model, and matching disney shirts.

That #74 “halloween png” is interesting. Here, we’ll show you.

#74 “halloween png” – August CTR: 150%

(For those of you not in this niche, “png” is an image file format that’s popular for web graphics.) Last year, “halloween png” searches peaked in September.

Well, this year it appears to be peaking months earlier, and higher. “Halloween png” had nearly 29,000 searches in July, and since then has already fallen off a little. Still, it’s currently just barely shy of last year’s high. And it’s got a perfect 150% click-through rate for August.

Returning to our regularly-scheduled Roundup, so has #86 sweatshirt. That one’s way up in both rank and CTR this month; getting ready for fall. #82 wedding has a lower CTR but still qualifies; same for #86 bookmark. Then a couple more with perfect scores: #87 uma musume (umamusume are characters in a mobile game), and #89 taylor swift. Taylor leads a quartet, all qualifiers; the other three are tote bag, mugs, and hoodie.

And bridging us from the Top 100 into the next section, an ennead. (Lol, we had to look up the word for group of nine.) The first five, #96-100, are decor, reusable custom wedding cups, umamusume, ornament and tshirts.

Ranking from #101-150

The rest of that set of nine: leather and suede gift, kpop, labubu clothes, and green. By the way, single-word color names nearly always score high in Roundups. “Green” has an August CTR of 150% – as it did in July, but it ranked down at #470. Guess green must be trending after all? Experts predicted it would for 2025. Oh, we can’t help ourselves; let’s have a look.

#104 “green” – August CTR: 149%

Well, it doesn’t have the Trend Alert banner for the week, but for the month, “green” is at a 15-mo high! And check out that Average CTR: 149%; spectacular for a 12-mo click-through rate.

We had to look at its related searches to get some idea of what green products are trending. Most do not appear to be “green” in the sense of ecology. We sorted and filtered the Keyword Ideas table as shown in the “poster” tutorial above to see what’s trending now. After “green” were “green lantern” (the comic book character) and “green coach.” Most likely that’s the cologne, which we must say does sound lovely.

Sixth was “green earrings.” Check that one out, jewelry sellers; for the past 15 months, searches haven’t dropped below 1,000 a month. And Vogue is saying slime green will be huge this fall.

And back to our Roundup!

Next, we skip just one and starting at #106 there’s another nine, all with sky-high CTRs. These are dragon, digital download, crochet pattern, beads, plants, desk mat, fallout, monstera, and dnd. Skip one again and it’s yet another nine! These are #116-124 gothic, digital, candle, templates, halloween sweatshirt, tenna, chrome hearts, backpack and alpine crochet blanket. Those of you following up on crochet, take note of that last one. “Alpine” is a crochet stitch. Make a green one!

Next, five in a row with perfect 150% CTRs! First, #127 football shirt, then at #129-132: t shirts, twitch emotes, one piece, and bracelets. Skip one again and there’s a quintet: linen, brooch, fursuit, phone charm, lighter, transformers. (Jewelry sellers, brooches are at a 15-mo high!)

And there are six more qualifiers in the Top 150. At #141-142 we have ateez and wedding dress, followed by #144 blanket. Then at #147-149 a trio, all with 150%: sweater, butterfly, and runescape.

Next, ranked #151-200

Straight out of the gate, two more with perfect scores: #151-152 personalized plastic cups and love and deepspace. What the heck is up with these personalized plastic cups?!

#151 personalized plastic cups – August CTR: 149%

As mentioned earlier, “personalized plastic” is in the UK’s August Top 20; there, it ranks fourth! We figured out it had to be a truncated version of this search.

For the US, “personalized plastic” ranks #58, so add another 30,000 searches to the 17,500+ spike you see here. And like “personalized plastic cups” it too has a 150% CTR for August. Yet neither search has cracked the Top 1000 in the previous 14 months. They’ve been around for years, though. So why now? We’re mystified.

Moving on… next, a few singletons: #154 sunflower; #156 fall wreath; #158 dog. And then it’s another ennead, all but the ninth with sky-high CTRs. From #160, these are pink, blue (see? Colors, both with 150%!), tarot cards, cyberpunk, snoopy, mousepad, witch, dandys world, and bedding.

Skip just one for the trio at #170-172: twitch overlay, fall, cottagecore. Then the next eight in a row all have extra high CTRs for August. There’s #174 template; the pair at #176-177 ghost and digital art; then #180-181 homestuck and valorant. Same for the pair at #183-184 custom stickers and batman. And the first of the sextet at #186-191, canva.

But the rest of that sextet are plenty high: logo, svg, watch, keyboard, and mirco mug. (A typo for “micro mug”? Campbell’s makes a microwaveable mug that’s called “Micro-Mug.”)

Then, like the last, this group finishes with a bunch that carry over to the next and there are nine of them. From #193-200, the first eight are fish, cosplay, pumpkin, mens bracelet, halloween tshirt, phone cases, tarot reading, clipart.

Finally, ranked #201-250

The ninth of those is #201 custom portrait; it’s got a flawless 150% CTR for August. In fact, the next ones have sky-high monthly CTRs too, beginning with the quintet at #203-#207. These are urn, handmade, teacher, painting, and journal. And we have to pause again here: has anyone else noticed that urns are a sought-after product on Etsy? Here are some stats.

#203 urn – August CTR: 150%

This is just for “urn” singular. If we include the plural, there were over 18,000 searches in August. And Year on Year, they’re up by 1,086%.

We’ve been noticing this uptick in urn searches for awhile now. Mostly in that monthly review we mentioned that we do of the category keywords for our Monthly Trends tool. All sorts of pet urns, but there are all kinds really. And products range from jewelry to hold cremains to urn-shaped decor items. So, we were aware shoppers were coming to Etsy for these. We had no idea how many though!

As you can see, the broad keyword “urn” is at its 15-mo high now. Average CTR is 119%. The more niche you go in the Keyword Ideas table, the higher the Average CTRs. (And of course, the lower the competition drops.) Looking for what to sell on Etsy that would be meaningful? “Pet urn” has a current CTR of 150%.

And back once more to our Roundup

Next up, a quartet of high flyers: #209-212 bag charm, peridot, bag, credenza. Then a couple singletons, #215 fivem and #219 the life of a showgirl shirt. (The latter is Taylor Swift merch; we’ll say no more.) And then a couple of pairs: #221-222 nails, osrs and #224-225 purple and red. Both of the latter have 150%; see colors discussion above.

Also with 150% is #227 crochet patterns; see crochet discussion, also above. Next, three sets of pairs: #230-231 tumbler and wedding cake topper; #237-238 lanyard, harry potter. The third set is #240-241 book ends [sic] and book (remember what we said about books and book-related products). And finally, the last are two singletons, #243 sword and #245 fnaf.

Hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending in Etsy’s other top-selling countries

And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.