Top Keywords on Etsy Now

Yep, we’re back again with the top keywords on Etsy now. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what the Top 250 searches tell us is selling best on Etsy these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

November’s 20 most-searched keywords on Etsy

1. gifts for him
2. christmas
3. gifts for her
4. stocking stuffers
5. necklace
6. pokemon
7. stickers
8. wedding gifts
9. jewelry
10. tshirt
11. shirt
12. christmas shirt
13. keychain
14. personalized gift
15. personalized toys
16. crochet
17. rings
18. earrings
19. gifts for friends
20. personalized gifts

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database. 

T’is the season! For lots of seasonal turnover in the Etsy Top 20 list, that is. Halloween and Christmas drive the most holiday searches on Etsy. And of course they are back-to-back, with Thanksgiving somehow sandwiched between. How are you holding up, gang?

Twelve shopper searches rose to the top in November, three of them screamers. That’s our pet name for Top 20 climbers that scream to the top, seemingly out of nowhere. Just a month back, these hadn’t even cracked the Top 1000. We’re excited: two of them are keywords we’ve never seen make a Top 20 before. Here’s the highest-ranked of the two.

Ranked 15^th: “personalized toys,” screamer

What’s most surprising to us about this shopper search is the fact that we haven’t seen it before. Seems perfect for Etsy, right? Fifteen searches with the word “personalized” made November’s Top 1000. It is altogether possible Etsy itself is behind this sudden surge. Anyone spot a promo for personalized toys on Etsy’s homepage?

On a related note: monthly, we review all the Etsy category keywords that populate our Monthly Trends tool. In doing so, we noticed quite a few searches related to custom toy items. Next, we checked this month’s Top 1000: it has 21 searches with the word “custom.” Only two were toy-related, both for plushies – both with monthly CTRs of 150%! That’s as high as these go, and it indicates a ton of purchase intent.

Tip! Top Etsy searches and purchase intent

Anyone new to selling online? Here’s a highly useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

It’s smart to keep up with the top Etsy searches, of course. But for insight into which products are selling best, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 250 keywords have had the highest CTRs most recently. First though, let’s get to the rest of this month’s Top 20 climbers.

Top searches on Etsy that climbed highest fastest

In order by current rank, followed by their former rank, here are November’s climbers.

Ranked No. 1: “gifts for him,” up from #487

3^rd: “gifts for her,” screamer*

4^th: “stocking stuffers,” up from #887

8^th: “wedding gifts,” up from #125

9^th: “jewelry,” up from #22

13^th: “keychain,” up from #54

14^th: “personalized gift,” up from #21

15^th: “personalized toys,” screamer

16^th: “crochet,” up from #23

17^th: “rings,” up from #68

19^th: “gifts for friends,” screamer

20^th: “personalized gifts,” up from #627

* While 3^rd-ranked “gifts for her” didn’t make October’s Top 1000, the singular “gift for her” did, at #281.

Here’s the other screamer making its Top 20 debut this month.

Ranked 19^th: “gifts for friends,” screamer

“Gifts for friends” didn’t make 2024’s November Top 1000, but soared in December, ranking #276. Year on Year, it’s up 996% so far. You do not want to change your SEO on existing listings now. Best practice: add this one to a Keyword List; see where it goes from here.

Nothing else about this month’s Top 20 is all that newsworthy – apart from one thing. Its exceptional number of high monthly CTRs. A year ago in November, not one shopper search in the Top 20 had a monthly CTR above 127%. This November, eleven do! We know your time is precious. So let’s jump straight to what all Top 250 keywords can tell us is selling best on Etsy these days.

Roundup! Top keywords on Etsy now with 125%+ CTRs

Here’s your insider access to which of this month’s Top 250 Etsy searches show the most purchase intent. On Etsy, a 100% click-through rate indicates buyers are highly engaged, clicking multiple listings in search result pages. CTRs of 125% are exceptionally high.

For these Roundups, we draw our calculations exclusively from the most recent full month of data. So, regardless of their 12-mo CTRs, lots of these products should be what’s selling best now. And any Christmas-related searches of interest, add to a Keyword List. You’ll be a step ahead on product research for next year.

Ranked from #1-50

Of November’s Top 20, these show the most purchase intent, beginning with #2 christmas. It’s got a November CTR of 150%! Next are necklace, pokemon, stickers, tshirt, shirt, christmas shirt, and keychain. Let’s pause here a moment for a closer look at that last one.

#13 “keychain” – November CTR: 150%

Check out the gold badges on “keychain:” it’s got both! One is for High Conversion. Meaning lots of shoppers who used this keyword in the past 30 days added to cart and purchased. The other gold badge tells us “keychain” continues to trend this week.

However, the chief reason we wanted to show you this one is that line chart above right. In October, “keychain” sank to a 15-mo low. Were some of you keychain sellers worried? If so, as you can see, this month it’s sprung right back up again: yay!

As for the rest of November’s Top 20 high-CTR qualifiers, there are three more: crochet, rings, and earrings. Moving on to the rest of the Top 50, next we have ornament, phone case and pet gifts. Then homedecor – yep, one word – and dispatch.

Next, starting with #28 wall art, we have 18 qualifiers in a row! Mug, cat, christmas png, sweatshirt, digital products, bracelet, candles, christmas sweatshirt, christmas ornament. [Pause for breath.] Keycaps, mens clothing, poster, hoodie, vtuber model, wicked, advent calendar, stockings. And the Top 50’s final four qualifiers are ring, sticker, furniture and custom. “Custom” has 150% for November.

Ranking #51-100

First off here, we have planner, then thanksgiving, christmas ornaments, vtuber, hazbin hotel, dog, and dice. Then rug, sweater, grinch, candle, anime, press on nails, ugly christmas sweater, womens clothing, vintage, and png. At #71-72, there’s a pair: ita bag and locket.

Remember that monthly Etsy Categories keyword review we mentioned? While doing it, we also noticed there were more searches for lockets than usual. So, let’s take a quick look.

#72 “locket” – November CTR: 150%

Another winner with both gold badges! Have any of you jewelry sellers noticed that lockets rise in popularity at this time of year? From here, looks like “locket” is one to start watching in September, see if it repeats next year.

Back on our Roundup, next we have patches, art prints, and jewelry box. Then at #77 is keychains; same as 13^th-ranked “keychain,” it has 150% for November. After that are kpop demon hunters, mugs, desk mat, t shirt, dnd, fallout. And then wall decor, witch, ornaments, pngtuber, christmas phone case. The last in the Top 100 are watch, wrapping paper, sword and riftbound, all highflyers.

Ranking from #101-150

Here we begin with a trio of qualifiers: animal crossing, 3d printed, ugly sweater. Skip one and there’s an octet: book, digital planner, deltarune, personalized, winter door decor, mirror, minecraft, snoopy. Next up: twitch, forsaken, hollow knight, christmas stocking, chainsaw man, and digital download. At #125 is taylor swift; skip two and there’s tarot. Then skip one for a trio: star wars, smiling friends, hat. “Hat” has a monthly CTR of 150%.

At #130-132, another trio: one piece, painting, scarf. Then there’s calendar (150%!), christmas stockings, gifts for dad. And the final qualifiers for this group are again all highflyers: gold bracelet, digital, lamp, fabric and accessories.

Next, ranked #151-200

This set opens with #151 pink. Now, pretty much every month, we point out that single-word color searches make every Roundup. To illustrate, here’s “pink.”

#151 “pink” – November CTR: 150%

Look at that: “pink” is spectacularly popular with Etsy shoppers! And it’s not just the gold badge for high conversion. See that Average CTR? For a 12-mo average, 149% is wildly high.

After “pink,” we have homestuck, then kitchenanddining. Yes, that’s all one word too. Which is weird, but it’s got a monthly 150% for November, so we’ll take it. Next are book embosser, gift for him, tumbler, embroidery, beads. Then warhammer, hoodies, bookmarks and bookmark. And then christmas decorations, bag, blue, phone charm, and green. (Both “blue” and “green” have 150% CTRs.)

Up next, we have a dozen straight, every one a highflyer! The first six: knife, stl, arcane, fursuit, christmas sweater, twitch emotes. Then from #181-186: mouse pad, twitch overlay, clothing, charms, pins, dodgers. This run of CTR highflyers continues with mtg, tea, moon, limbus company. And on through roblox, wedding favors, custom plush, sonic and gold necklace.

The streak ends with #199 homeware; it has just 129%. (Still well above average. That said, until August “homeware” had zero searches. On the other hand, it’s got low Competition. One to watch!)

And the last of the Top 200 takes us out with a bang: 2026 calendar has 150%. Which makes perfect sense for November.

Finally, ranked #201-250

Our last group of qualifiers for this month’s Roundup begins with ayn thor and 67 shirt. The latter has a 150% CTR for November. Are all of you up on this whole “67” thing?

#204 “67 shirt” – November CTR: 150%

No gold badges but “67 shirt” has the highest Avg. CTR of all: 150%. And it’s another we saw a LOT of this month in the course of doing our Monthly Trends keyword review. So many of the Etsy Category Top 200 search terms had “67” or “6 7.”

For readers not up on memes, that’s what “67” is. A meme derived from a 2025 viral video. Our data shows the US has just 24% of the global shopper pie for “67 shirt.” But that was enough to make these Etsy US top keywords lists. Huh! (We data geeks live for this stuff, lol.)

Three “67” search terms made November’s Top 1000. Ranked #144, there’s “67;” its 123% CTR narrowly missed qualifying for this month’s Roundup. Next is the one we’re looking at now, “67 shirt.” And the third is #357 “67 ornament.” It has a November CTR of 150% as well.

If you’re an eRank member, see for yourself. The Top 7 searches in the “Shirts” category in Monthly Trends are all “67” related! Taking all seven of the top slots? That has to be a first! For any meme or fad or internet phenom we’ve seen go viral.

Here for ideas of what to sell on Etsy? Check those seven out, see what their Competition is. For a high-ranking search with a 150% CTR, Competition isn’t all that bad for “67 shirt.” But we bet you can do better by niching down. In last month’s Roundup, we did a quick demo showing how to niche down from a high-competition keyword. Here’s a link to that report; scroll down nearly to the end and you’ll find it.

Winding up our Roundup…

The next qualifier is arc raiders, followed by four more highflyers: bookends, lighter, leather jacket, whimsigoth. All four look worth a look. Same goes for #211 purple (yet another single-word color search with 150%!) The next are chiikawa, slime, ebook, expedition 33 and cosplay.

Next up: monster hunter and y2k. We highlighted “y2k” in last month’s Roundup; it has 150% again this month. Then from #224 on, a septet: frankenstein, clipart, riftbound playmat, mens rings, print, gift, demon slayer.

Skip two and from #233 there are eleven more qualifiers in a row! Dragon, apron, 3d print, kingdom hearts, gold, gachiakuta, alien stage, pompompurin, overwatch, coraline, sleep token. And the final three for this Roundup are christmas tshirt, repo and golf, highflyers all.

We hope some of these prove to be profitable leads for you! And that meanwhile, what you’ve got is selling like hotcakes!

As for us, we’re off to see what’s trending in Etsy’s other top-selling countries

And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.