Top Keywords on Etsy Now

Yep, we’re back again with the top keywords on Etsy now. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what the Top 250 shopper searches tell us about what’s selling best on Etsy these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

September’s 20 most-searched keywords on Etsy

1. fall decor
2. sapphire birthstone
3. press on nails
4. gothic princess style
5. charlie kirk
6. jewelry
7. badge reel
8. pet costume
9. modern gifts
10. earrings
11. kpop demon hunters
12. halloween
13. car accessories
14. labubu clothes
15. wallet
16. fall gift
17. engagement rings
18. halloween decor
19. tarot reading
20. stickers

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. By mid-month, search counts get confirmed and some ranks change but usually not a lot.

Hiya gang! Does everybody have Etsy’s new “Marketplace Insights” tool? (It’ll be in your Shop Manager under Stats.) We eRank data geeks have been excited to see it!

As it turned out, when we got its Top 20 for September, it had a lot of these same keywords on it. Of course, the data you see in Marketplace Insights draws from Etsy shopper activity worldwide. So, expect differences. Still, we’re thrilled about this new tool. The more data the merrier, right?

We have a near-record number of climbers to report this month. “Climbers” is our name for Top 20 keywords that weren’t in the previous month’s Top 20. We like to focus on these because they’re the hottest: they shot to the top the fastest most recently.

Now, typical turnover for Etsy in recent years has averaged around eight or nine searches new Month on Month. This month though? There are sixteen climbers, including some we’ve never seen make an Etsy Top 20 before. Let’s get to them!

Top searches on Etsy climbing highest fastest

Here are September’s climbers in order by current rank, followed by their rank in August. Six are “screamers,” so-called because they screamed to the top seemingly out of nowhere. Just a month back, none of these had managed to crack the Top 1000.

Ranked 1^st: “fall decor,” up from #473

2^nd: “sapphire birthstone” (screamer: didn’t make August’s Top 1000)

3^rd: “press on nails,” up from #50

4^th: “gothic princess style” (screamer)

5^th: “charlie kirk” (screamer)

6^th: “jewelry,” up from #27

7^th: “badge reel,” up from #562

8^th: “pet costume” (screamer)

9^th: “modern gifts” (screamer)

13^th: “car accessories,” up from #239

14^th: “labubu clothes,” up from #103

15^th: “wallet,” up from #73

16^th: “fall gift,” up from #232

17^th: “engagement rings” (screamer but “engagement ring” ranked #229)

18^th: “halloween decor,” up from #344

19^th: “tarot reading,” up from #199

Way too many to talk about all these! We know you’re busy. So we’ll skip the seasonal searches like “fall decor” and “sapphire birthstone.” (Sapphire is September’s.) If you’re interested, add them to a Keyword List as a reminder for next year. Remember to work them into your SEO at least six weeks in advance.

Same goes for “halloween decor.” And Halloween is probably giving No. 3 “press on nails” a lift, too. But we’ve seen “press on nails” making some recent Etsy Top 20s, in the US and elsewhere. It ranked 20^th on May’s US list. Let’s take a quick look in Keyword Tool with its fresh new look.

Ranked 3^rd: “press on nails,” up from #50

Calculated for the month, this one has a current click-through rate (CTR) of 150% That’s as high as they go!

See those two little banners above the charts? The first indicates “press on nails” has been added to lots of carts and purchased the past 30 days. The banner beside it tells us “press on nails” continues to trend this week.

And what an exceptional Average CTR, too: plenty of purchase intent. If you’re here researching what to sell on Etsy, this product looks promising.  

Tip! Top Etsy searches and purchase intent

For any of you new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

It’s always good to keep up with what the most-searched keywords on Etsy are now. But for insight into which products are selling best, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. It lists which of the top keywords on Etsy now have had the highest CTRs most recently. Like this next one.

Ranked 7^th: “badge reel,” up from #50

We’ve never seen this keyword make a Top 20 list before. But it’s been a regular on several Etsy Category Top 100 lists in Monthly Trends. And it too has a current monthly CTR of 150%.

Badge reels are used by a wide range of people needing easy access to ID badges. Notably nurses and teachers, and Etsy US does get lots of gift searches for both teachers and nurses. With school starting, that likely helped drive searches up in September. Even so, compared with September 2024, they are way up.

And badge reels are still trending this week. One to watch!

Ranked 13^th: “car accessories,” up from #239

Here’s another we don’t recall ever seeing make an Etsy Top 20.

We aren’t sure what’s driving that spike. But we did see that “car accessories” ranked 40^th on Etsy’s “Marketplace Insights” September Top 100. That data was gathered from Etsy shoppers worldwide. It showed “car accessories” got 166,000+ searches in September, 12% of them in the UK alone.

Of course, competition is high for such a broad keyword. Well over half a million Etsy listings in the US use it. Don’t let that put you off, though. Just scroll down its page in Keyword Tool and check out the related searches.

We sorted the table by the “Search Trend” column (circled above in orange). That shows us which keywords are trending most recently. And see? The fifth from the top shows promise.

“Car accessories for women” got 17,440 searches this past month. It’s also got an Average CTR of 124% and much milder competition. Just over 23,000 US listings have this keyword. Here looking for ideas of what to sell on Etsy? This might be a niche worth researching.

Ranked 15^th: “wallet,” up from #73

On the report we ran October 1, Marketplace Insights showed “wallet” ranking #31 on Etsy worldwide.

Sure is popular with US shoppers! In Keyword Tool, it’s flying both banners: “High Conversion” the past 30 days and “Trending in Search” this week. We usually see wallets trending high in Nov/Dec ahead of Christmas, and again in May for Father’s Day. Seeing it soar in September is surprising. Be that as it may, it has a convincing CTR of 135% for the month.

Ranked 19^th: “tarot reading,” up from #73

Etsy’s Marketplace Insights tool had this keyword trending 14^th worldwide with 230,000+ searches.

Honestly, we’re mystified to see it ranking so high – but delighted for you tarot readers! It’s certainly got a stellar Average CTR. And for September, even better: 150%!

And speaking of promising CTRs, let’s see what else is selling well on Etsy these days.

Roundup! Top keywords on Etsy now with 125%+ CTRs

Here’s your insider access to which of the 250 top Etsy searches have had the highest CTRs most recently. Remember, high click-through rates are the best indicator of purchase intent. These calculations are based exclusively on their search volume and clicks in our most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy now.

Before we begin, our usual word to the wise. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap.

Ranked from #1-50

For the sake of readability, we won’t shout out individual CTRs. Instead, we’ll just list all shopper searches with CTRs of 125%+. Even for Etsy, which has the most high CTRs of the top ecommerce sites, that’s wildly high.

Of the Top 20 qualifiers, these show the most purchase intent. No. 3 press on nails, #5 charlie kirk, #7 badge reel, #12 halloween, #14 labubu clothes, #15 wallet, #18 halloween decor, and #19 tarot reading.

Moving on, at #21-22 there’s a pair, psychic reading and charlie kirk shirt. (Both have 150%.) In fact, all the rest of the qualifiers in the Top 50 have 148%+! The next are #30-31 vintage and fall. Now, we know a lot of you sell in Vintage. We have good news for you!

#30 “vintage” – September CTR: 149%

“Vintage” has both badges: for high conversion (searches leading to sales), and for trending this week. Plus that fantastic September CTR!

And now back to the Roundup. The final three qualifiers in the Top 50 are #34 mask; #38 pokemon; and #47 storage. All with exceptional purchase intent.

Ranking #51-100

Straight out of the gate at #51 is a high flyer with 150% for September. It’s badge reels, the plural of this month’s 7^th-ranked search, both with 150% monthly CTRs. As have the next two qualifiers, #57 crochet and #60 bag.

Then bit of a snooze until #75 fursuit, followed by #81 kindle case and #84 ring. From there, the next five in a row all have 150%. These begin with the pair at #86-87 charms and christmas, then #90 demon slayer; #92 plants; and #94 pins.

The last two in the Top 100 are #95 witch hat and #99 patches. “Patches” has a monthly CTR of 150%. Let’s take a quick look while we’re here.

#99 “patches” – September CTR: 150%

Year on Year, “patches” is up 278%! And it’s got the badge that it’s continuing to trend this week.

Competition is stiff for the broad keyword of course, but go check out its related searches table. Sorted by Average Search count (the default sort), the 4^th-ranked search is “punk patches.” Nearly 6,000 searches in September, an Avg CTR of 123%, and Competition is just 2% of what “patches” has. Anyone looking for what to sell on Etsy that’s niche? How about punk patches?

Ranking from #101-150

Another strong start here: #104 sticker has a monthly CTR of 150% for September. Other high flyers: #105 keychains and the trio at #109-110 clothing, phone charm and room decor. Next, the pair at #115-116 nails and halloween costume, then skip one for #118 enamel pin.

Up next: #120 bookmark; #123-124 bag charm and apple watch band; #128 twenty one pilots. Then another pair, #130-131 ita bag and hollow knight. And at #133 is custom neon sign; it has 150% for the month.

Next is #136 fursuit head; “fursuit” and “fursuit head” always make Etsy Roundups. And a lot of Monthly Trends Top 100 lists too, year in and year out. Definitely a niche worth researching! The last two qualifiers in the Top 150: #146 coach and #149 iron on patches, which has 150%. (Patches sure seem to be worth a look if you’re looking!)

Next, ranked #151-200

The first qualifier in this group is #157 coasters and it’s got a 150% monthly CTR now. These have a popular price point for gifts and are relatively cheap to ship. So let’s take a quick peek.

#157 “coasters” – September CTR: 150%

Another that has both badges! For high conversion (searches leading to sales), and for trending this week.

Whoa, and see that? In 15 months, the lowest that searches have been was still well above 25,000/mo! Yet for such a popular product, Competition is not bad. And these should be easy enough to niche down. Plus, unlike “patches,” there shouldn’t be a minefield of intellectual property rights to tiptoe through. We like this one!

Back on our Roundup, the next qualifiers are #163 halloween shirt; #165 fairy wings; #174 shower curtain. “Shower curtain” has a current CTR of 150%. By the way, this search always makes our Amazon Roundups, too. There, you have the option to offer them in Amazon Custom. That should help whittle down Marketplace competition (and its Temu-level pricing). There could be opportunity here, especially if you sell on both platforms.

Up next, #178 gifts for men and then a trio, #182-184 lamp, tarot deck, and ring box. Ring box has 150% for the month, as does #187 sewing patterns. The final three here are #192 lord of the rings, #194 forsaken, and #198 yugioh.

Finally, ranked #201-250

The first qualifier here is #203 tapestry. It’s followed by four in a row with 150% CTRs for the month. The pair at #205-206 teacher shirts and wedding veil, then #211 promise ring and #217 shirt. No mere mortal is going to rank for “shirt” on Etsy. So let’s take a look at “promise ring.”

#211 “promise ring” – September CTR: 150%

Of course, competition in Etsy’s jewelry category is legendary. But the search demand is there, and the purchase intent.

Back to our list, at #223 is furry with a monthly CTR of 149%. Then we have #224 decor; #227 halo; and another jewelry item with 150%: #232 septum ring. At #236 there’s cat collar, then a pair at #239-240 quilt and photocard holder. The latter has 150% … and something about it prompted us to take a closer look.

#240 “photocard holder” – September CTR: 150%

And there now, see? We like the prospects of this one much better than “promise ring.” That one has a quarter million listings competing for it, in just the US alone. Whereas “photocard holder”? It’s got fewer than 3,000! And its Avg CTR is a bit better than promise ring’s too.

Another thing: due to fit issues, rings can be really annoying to sell online. We bet there are fewer such issues with photocard holders. In fact, the more we look at these, the better we like them. Ideal gift price point too for its target customers; the Top 100 listings’ prices average $14.99.

As for their popularity (and the trends they’re riding)? Well established and not going away any time soon. Finally: given all the ways to customize these, they’re a perfect fit for Etsy. In short, “photocard holder” is our Roundup Pick of the Month.

Winding up the Roundup, we’ve got one last qualifier: ranked #250, it’s moonstone. Look it up! “Moonstone” has both the “High Conversion” and “Trending Now” badges, with searches at their 15-mo high! We noticed Competition for “moonstone earrings” is under 19,000 listings – surprisingly low for the Jewelry category.   

We hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending in Etsy’s other top-selling countries

And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.