Top Keywords on Etsy Now

Yep, we’re back again with the top keywords on Etsy now. So, let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what the Top 250 shopper searches tell us about what’s selling best on Etsy these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

May’s 20 most-searched keywords on Etsy

1. gift for him
2. unique gift for mom
3. gift for mom
4. wall art
5. gift for her
6. stickers
7. best gift for mom
8. personalized gift
9. tshirt
10. rings
11. earrings
12. necklace
13. pokemon
14. shirt
15. unique gift for dad
16. bracelet
17. womens clothing
18. fathers day
19. vtuber
20. press on nails

NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed; some ranks may change a bit but not by much.

As always in these trend reports, we start with what’s new Month on Month to the Top 20. These are the shopper searches that have climbed highest the fastest. For May, we’ve got seven climbers to report, one of which is a “screamer.” (That’s our pet name for climbers that hadn’t even made the previous month’s Top 1000.) Let’s get right to them, shall we?

Top Etsy searches climbing highest fastest

Here are May’s seven climbers. We’ve listed them by current rank, followed by their rank in April.

Ranked 12^th: “necklace,” up from #21 in April

15^th: “unique gift for dad” (screamer; didn’t make April’s Top 1000)

16^th: “bracelet,” up from #74

17^th: “womens clothing,” up from #39

18^th: “fathers day,” up from #138

19^th: “vtuber,” up from #22

20^th: “press on nails,” up from #50

May’s sole screamer is hardly surprising: gifts are huge on Etsy. Ergo, all gift-giving holidays are, too. Every year, May’s top Etsy searches are dominated by gifts for mom and for dad – and for grads. Which brings us to this month’s surprise.

This is “graduation gift.” It ranked 7^th a year ago in May. This year, it ranks #165! Last year in May, two graduation-related searches made the Top 20. But this year, the first is down in 34^th place. Also, there are fewer grad-related searches in this May’s Top 1000: just 11 to last year’s 15. Who knows what’s up; maybe Class of 2025 grads are getting cash instead.

June will tell us more; meanwhile, let’s get back to this May’s climbers. We know you’re busy. And we need to leave time at the end for our Monthly CTR Roundup. See what we can see about what is selling best on Etsy in the US these days!

Ranked 12^th: “necklace,” up from #21

Given that it ranked 21^st in April, this one barely counts as a climber.

Indeed, “necklace” has been extra popular in 2025. In March, its search volume almost doubled Year on Year! For May, it’s up 10,000 searches over May 2024.

Altogether, 19 shopper searches with the word “necklace” made May’s Top 1000. Too many to list here. So instead, we went through and calculated their click-through rates (CTRs) for May. And three are pretty spectacular.

The first is #612 “necklace for men;” it has a May CTR of 139%. Even for Etsy, that’s high. The other two, #721 “labradorite necklace” and #820 “vivienne westwood necklace,” both have 150% – as high as our CTRs go. And that means pretty spectacular purchase intent.

Tip! Top Etsy searches and purchase intent

Are any of you new to selling online? Here’s a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s just browsing).

So yes, knowing which are the top keywords on Etsy now is helpful. But for insight into which of these trending products are selling best, look to their click-through rates. And that is why we end our trend reports with a Monthly CTR Roundup. It’s a list of the top Etsy searches that have the highest CTRs now. First though, back to our climbers.

Ranked 15^th: “unique gift for dad”

May’s sole screamer, but! While this exact search didn’t make April’s Top 1000, “gift for him” ranked 4^th. The plural “gifts for him” ranked 37^th; there were also four keywords with “fathers day,” and two more with “dad.” In fact, the one-word search “dad” had an April CTR of 150%: excellent!

Here then is May’s “unique gift for dad.”

Yowza: classic spike! And our regular readers know what that means: hold off! Before changing your SEO, add it to a Keyword List first; let that tool watch it awhile. Because this keyword has all the signs of having sprung from an Etsy promotion.

Now, don’t get us wrong. We’re very much in favor of Etsy promotions. And they’re usually on target (after all, Etsy has ALL the data). And plenty of shoppers did click that enticing promo.

But it looks like a lot of those shoppers weren’t shopping for Father’s Day gifts the day they clicked. How can we tell? Because they didn’t go on to click many listings they were shown. “Unique gift for dad” has a May CTR of just 85%; it’s the second-lowest monthly CTR in May’s Top 20.

The only one lower is #2 “unique gift for mom.” And it’s a spike, too.

For the month of May, “unique gift for mom” has a CTR of just 82%. For Etsy, that is tepid purchase intent. “Gift for mom” and “gift for her” are both better. And this next one is way better.

Ranked 16^th: “bracelet,” up from #74

And our “Trending Now!” banner is back. Haven’t seen it since “necklace.”

“Bracelet” got well over 50,000 searches in May; Year on Year it’s up 77.5%. And its 12-mo average CTR is 106%. Apart from that pesky Etsy Competition, all you could ask for, stats-wise. So we say, if bracelets are what you love to make, go for it!

Consider this: of all the listings that have this tag, how many are selling? Because we know that many Etsy shops haven’t ever sold a thing! And yes, you’ll hear that Etsy’s jewelry category is saturated. Nevertheless, we say: don’t let that stop you. Because we know LOTS of Etsy customers are there to shop for jewelry.

You just need to niche down.

How to use Keyword Tool to “niche down” top Etsy searches

We entered “bracelet” in Keyword Tool, then scrolled down to its Keyword Ideas table. Here, for Keyword Match type, we chose “Broad” (circled in yellow). That shows us all shopper searches with the word “bracelet.”

Next, to see which keywords are trending most recently, we sorted the data by the Search Trend column. (Just click the header, circled here in orange.)

See? Three that are top keywords on Etsy now have surprisingly low competition! Ranked eighth by current search volume is “moissanite bracelet.” (Tip: mouse over the Search Trend bars to see search volume by month.) With 5,670 searches in May, it’s got a 12-mo CTR of 123%, yet fewer than 3,000 listings use it.

Ninth is “italian charm bracelet.” It has 5,530 searches for May, a 137% (!) Average CTR, and barely over 5,000 listings use it.

Ranked 11^th is “kandi bracelet” and this one’s really hot right now! See its Search Trend graph? Consistent volume for 14 months, then it shot way up in May with 4,710 searches. Excellent Average CTR, too: 117%. More competition than the other two, but still invitingly low.

Have you been struggling to figure out what to sell on Etsy? You can use this method to niche down any of the top keywords on Etsy now.

Ranked 17^th: “womens clothing,” up from #39

This one pops up every now and then on Etsy Top 20 lists. Indeed, it ranked 16^th a year ago in May.

And “womens clothing” is up 11% over last May. Now, competition for it is of course ridiculous. But who cares; it’s such a broad keyword, no ordinary mortal can rank for it anyway. In such cases, use the information shown to gauge shopper interest (they’re very interested), and for things like seasonality. Then just niche way, way down.

Ranked 18^th: “fathers day,” up from #138

We’ve already talked about Father’s Day searches. What’s notable about this specific search is its May CTR: 113%. That is the second-highest monthly CTR on our list of the 20 top keywords on Etsy now.

And unlike May’s higher-ranked “unique gift for dad,” it’s got our trending-now banner. In terms of search volume, “fathers day” is up 32% over last May when it ranked 23^rd. And wow, see how it began climbing much earlier this year too? Year on Year, March 2025 was up 68% and April was up, holy cow: 763%!

If you’re going to use a Father’s Day keyword next year, this would be our pick. Altogether, there are seven searches with “fathers day” in May’s Top 1000. All of them have May CTRs above 100%; one, “fathers day shirt,” has 150%!

Ranking 19^th: “vtuber,” up from #22

We’ve talked about this niche in recent Etsy trend reports. We expect “vtuber” and its related searches will continue to trend: Etsy’s simply the ideal site for these.

For anyone out of the loop, here’s a quick explainer. “VTubers” (short for “Virtual YouTubers”) are online entertainers who prefer to appear via a virtual avatar. These digital personas are generated using computer graphics. Most VTubers need help designing and animating their avatars, which is where Etsy sellers come in.

And these VTubers do demonstrate significant purchase intent when it comes to their avatar, aka VTuber model. “Vtuber model” ranks #69 with a 135% CTR for May; #701 “vtuber models” has 150%; #705 “male vtuber” has 134%. And there is way more to it than just the avatar! They need “vtuber assets” (which currently ranks #481 with 122%). That means they need clothes, accessories, props, backgrounds (“vtuber backgrounds” ranks #734).

Sounds expensive, right? And if they’re customizable (“customizable vtuber” ranks #854), they sure can be: as high as $15,000. The premade avatars (“premade vtuber” ranks #976) cost less. And their current CTRs reflect that: “customizable vtuber” has a hesitant 71% for May. Conversely, “premade vtuber” has a May CTR of 150%!

Who knows how long the VTuber trend will last. It appears that many VTubers are only active for a year or two. With that kind of churn rate though, there must be plenty of work for avatar makers. So if you’re here looking for what to sell on Etsy, this niche certainly seems worth researching.

And finally, ranked 20^th: “press on nails,” up from #50

These have sure made a comeback!

As veterans in this niche know, starting early in the pandemic, “press on nails” were HUGE on Etsy. Then a couple years ago, this search dropped out of Etsy’s Top 20 lists. They only ranked #66 a year ago in May.

Since then, as you can see, “press on nails” has been making its way back up. In 2025 Q1 (Jan 1-Mar 31), it took 36^th place: impressive! And the purchase intent is even better: its Average CTR is 126% and for May? “Press on nails” has a monthly CTR of 145%, the highest of May’s Top 20 by far.

That said, it’s a trend that has risen and fallen again and again since the 80s. Demand is volatile. So for other ideas of what to sell on Etsy, next up: our Monthly CTR Roundup. It’s your insider access to which of the 250 most-searched keywords on Etsy have the highest CTRs now.

Roundup! Top keywords on Etsy now with 125%+ CTRs

Of the online marketplaces we cover, Etsy has the most keywords with high CTRs. Even on Etsy though, CTRs this high are rare. Note too, we based these calculations exclusively on May, our most recent full month of data. Therefore, regardless of their 12-mo CTRs, of the 250 most-searched keywords on Etsy, these show the most purchase intent now.

Just a word of caution before we begin. Some of these shopper searches could definitely cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap!

Ranked from #1-50

(Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%. Which is sky high, as you’ll see as we go along.)

Back in April, there were three qualifiers in the Top 20, all shirt searches. This month, there’s only one. It’s the high flyer we just discussed: #20 press on nails with its 145%.

Moving on to the rest of the Top 50, next up is #31 sticker. And then we have three high flyers in a row with May CTRs above 140%! #33 t shirt with 147%; #36 crochet (150%!) and #38 phone case has 144%.

Our next qualifier is #42 mug. And then May’s Top 50 ends with a trio, all high flyers. Ranked #44-46, the first two have 150%: unisex softstyle tshirts and forsaken. The third is labubu with 143%.

Ranking #51-100

Off to a strong start here: another three in a row with 150% CTRs for May. These are #54 bookmark, #66 watch, and the first of the pair at #68-69: ita bag. Its partner is one we’ve already discussed: #69 vtuber model.

The next two qualifiers are #73 bookmarks and #76 dnd dice. Then at #78, another top performer: it’s bag with a perfect 150%. Up next is #82 perfume, followed by yet another with a perfect score: #87 png. And the last qualifier in the 100 top keywords on Etsy now is #90 doom.

Ranking from #101-150

Straight of the gate, we have #101 sword waving a 148% CTR for May. And the next is even higher: #103 coaster has 150%. Then two more, both 140%+ May CTRs: #106 fursuit*and #108 plants.

*As we mentioned in April’s Roundup, fursuits and accessories are hot hot hot on Etsy. As with VTuber gear, no other marketplace can serve these customers better than Etsy artisans can. We’ve been recommending this niche to anyone researching what to sell on Etsy. Every month, furry-related searches make the Top 1000 and several Etsy Category Top 100 lists in Monthly Trends. Here’s a quick look at “fursuit.”

Now, back to our Roundup. Up next, a trio at #124-126: beads, dog, and pink (pink has 150%; single-word color names always do well). The last two here are #139 labubu clothes and then #143 pin with a perfect 150%.

From #151-200

Another superb start: #151 clothing has 150% for the month, and the next two are nearly as high. At #156 is flower with 146%, and #158 red has 150% (see? another single-word color search).

Next, a sextet, and five of the six have 150% for the month. Ranked 171-176, the first is wood with 150%, then custom (it’s got 131%, still really high). And the rest, all with 150%, are mask, opal, moon, and black. Then skip just three for another with 150%: it’s #180 ffxiv.

The next qualifier is #184 t shirts. Then a trio at #189-191: kimono, custom plush (150%!), and shoes, which has 142%. And May’s Top 200 concludes with a quartet of perfect scores: #194-197 charm, amethyst, begonia, and men.

Finally, ranked #200-250

Our first qualifier here is #202 notion, then a pair at #212-213: alien stage (145%) and rose with 150%. Next up is another quartet. The first of the four is #216 invincible. Then the rest all have 150% CTRs: blue, book, chiikawa. And so do the next pair of pairs! All with 150% CTRs are #221-222: transformers and epic the musical, and #224-225 father and 18.

After those is the pair at #234-235: mousepad and sleep token (it has 150%). Next, a single qualifier, #240 books.

And then the rest in the 250 top keywords on Etsy now all have 150%! The pair at #242-243 fathers day shirt and godzilla; then #247 bundle; and #250 lps. (And so does #251 kingdom hearts.)

We hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending in Etsy’s other top-selling countries

And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia. Parlez vous français? You can read our monthly reports covering French Etsy shopper trends here.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.