Yep, we’re back with Canada’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss the Canadian shopper searches that climbed highest fastest this month. Then we’ll analyze what your Top 250 keywords say about which products are selling best these days.
Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US trend report first? And here is the UK‘s.
December’s Top 20 shopper searches
- gift
- wall art
- pokemon
- christmas
- personalised gift
- stickers
- last minute gifts
- personalised decorations
- poster
- jewellery gift
- wedding
- tshirt
- custom
- earrings
- rings
- personalized gift
- necklace
- planner
- vintage
- witch
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database.
Hiya gang; Happy New Year! Hope you got some rest. Had a chance to switch all your giftable items to target Valentine’s Day shoppers yet? Because there are already five Valentine-related searches in December’s Top 1000. And 52 searches with the word “gift,” including your No. 1 search, “gift.”
Weirdly, in November “gift” didn’t even make your Top 1000. “Gifts” plural ranked down at #924! Hardly matters though, given that no mere mortal is going to rank on Etsy for either. Still, it is unusual to see both ranking so low in November. Let’s take a quick look at how “gift” is doing now.
No. 1: “gift” (not in November’s Top 1000)
Look at that: “gift” is continuing to trend as we speak, well into the second week of January. So let’s go see what else has shot into your Top 20.
Canada’s top Etsy searches climbing highest fastest
You have 15 climbers to report, same as last month. Well above average for Top 20 turnover. And of these, five are what we fondly call “screamers.” Because they seem to scream to the top out of nowhere, having failed to crack the previous month’s Top 1000. Five screamers is a lot. For comparison, a year ago in December you had nine climbers, three of which were screamers.
Ranked 1st: “gift,” screamer
2nd: “wall art,” up from #106
5th: “personalised gift,” screamer (but the plural ranked 10th)
7th: “last minute gifts,” screamer
8th: “personalised decorations,” screamer
10th: “jewellery gift,” screamer
11th: “wedding,” up from #55
12th: “tshirt,” up from #154
13th: “custom,” up from #30
15th: “rings,” up from #24 (but “ring” ranked 16th)
16th: “personalized gift,” up from #335
17th: “necklace,” up from #25
18th: “planner,” up from #38
19th: “vintage,” up from #86
20th: “witch,” up from #99
Seeing “witch” make any Top 20 is rare. And to see it make one in December? This is a first.
Ranked 20th: “witch,” up from #99
And it’s still trending now. The first time “witch” made a Top 20 was in September. A news story had gone viral about commissioning Etsy witches to curse Charlie Kirk days before his assassination. But why “witch” began climbing again in November is harder to figure out. It ranked #99 then, with a click-through rate (CTR) of 121%. For December, it has 127%: these show it’s got significant purchase intent.
Top Etsy searches and purchase intent
Are any of you new to selling online? This will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
You’ll want to keep up with Canada’s top Etsy keywords, yes. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. It lists which of your top 250 keywords have had the highest CTRs most recently.
You had a bumper crop of high CTRs in November. You have even more for December! So we’re eager to get to them, but first there is another climber we need to mention.
Ranked 2nd: “wall art,” up from #106
The big story here is not that it’s trending (and continues to trend this week). It’s the fact it dropped so low for two months in a row this past October and November. Because “wall art” is literally a top search for you. Back in 2023, “wall art” ranked 5th overall for the year. Then in 2024, it rose to No. 1; for 2025, it’s your No. 2. So we’ve been shocked to see it drop like this.
Hopefully, it’s recovered. Year on Year, it’s up 28%. We’ll be keeping an eye on this one for you. Meanwhile, let’s see what your Top 250 shopper searches tell us about what’s selling best on Etsy Canada now.
Roundup! Canada’s top Etsy keywords with 125%+ CTRs now
On Etsy, a 100% click-through rate indicates buyers are highly engaged, clicking multiple listings in search result pages. That means CTRs of 125% are exceptionally high. For these Roundups, our calculations are drawn exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these should be what’s selling best on Etsy in Canada now. Anything Christmas-related that’s of interest, add to a Keyword List. That way, you’ll be a step ahead on product research for 2026 holiday shoppers.
Ranked from #1-50
A year ago, you had three qualifiers in your December Top 20. This year’s has sixteen, beginning with No. 1 gift. Then at #3-7, a quintet: pokemon, christmas, personalised gift, stickers, last minute gifts. Skip one and there’s ten in a row! Poster, jewellery gift, wedding, tshirt, custom, earrings, rings and personalized gift (with a “z”). The last two: #18 planner and #20 witch.
Ranked from #1-50
Every year, seeing anything personalized hit a December list of top Etsy searches makes us wince. Must be so stressful, getting custom or personalized orders so last-minute! That said, we’re excited about this next one.
#22 “personalised portrait” – December CTR: 149%
This is a new search for you. And a monthly CTR of 149% tells us shoppers had plenty of purchase intent in December. Any of you here looking for ideas of what to sell on Etsy, take note. This one’s worth adding to a Keyword List, see where it goes from here.
Returning to our Roundup, we need to back up. There’s a high flyer before this one; it’s #21 digital planner, also with 149% for the month. And all the rest in the Top 50 show strong purchase intent as well!
At #24-27 are phone case, hat, shoes, dress. Skip one and there’s a trio: stocking, gifts for kids, crochet pattern. Then skip two for minimalist and mugs, followed by singletons #37 diy kit gift and #39 prints. Skip one and there’s another trio: rug, ring, christmas stocking. Then skip one again for yet another trio: art, recipe book, funny gifts. Finally, at #50 is keycaps; it has 148% for the month.
Ranking #51-100
First here is qualifier #51 phainon, followed by a quartet of high flyers: gojo, handmade, heated rivalry, mug. Next is qualifier kpop demon hunter, followed by jewelry box, journal and wallart (one word). Skip one and there’s sweatshirt, followed by a quartet, all with 149% CTRs! At #63-66, these are dnd, digital, cat, book embosser. Skip one and there’s singleton scarf, then at #76 another: cross stitch.
At #79-82 is a quartet with 145%+ for the month: budget, funny shirt, gift for couple, lingerie. Skip one and all the rest are high flyers too, beginning with the trio at #84-86: t shirt, moissanite ring, template. Skip one again for personalized, notebook, notion template, press on nails, promise ring and homeware. “Homeware” made both the UK and US Roundups. Here’s yours.
#94 “homeware” – December CTR: 149%
Best practice with an abrupt single-month spike like this is to hold off before acting on it. Let a Keyword List watch it a while before you act on it. But given that sweet, sweet low competition stat? To those of you already in the Home niche, we’d say go for it! (Just don’t change the SEO of existing listings already selling well.)
The rest of these Top 100 high flyers: homedecor (one word), heart, n8n, nails, and milotic.
Next, ranked #101-150
Straight out of the gate, a trio: lighter, glasses, glass. Skip one and there’s bookmark; skip one again for another trio: 3d printed, 3d print, and bag. Then from #111-118, eight in a row with 143%+ for the month. Engraved, emotes, embroidery kit, embosser, twitch, twilight, stone, smiling friends. Skip ahead one and you have a quartet: wallet, valentine, pen, charms.
At #129 is singleton watch; it has 148%. Then there’s not another qualifier until the pair at #143-144: custom shirt, custom pet portrait. The final four here are christmas card template, stardew valley, vision board, and pinky ring. The latter gave us pause. We don’t recall its making a Roundup before. So, let’s have a look.
#149 “pinky ring” – December CTR: 149%
Interesting! Apparently, pinky rings have been making a comeback. They used to be a niche men’s item; now they’re gender-neutral mainstream fashion. And our data shows “pinky ring” continuing to trend well into January on Etsy Canada. Valentine gifts?
Ranked from #151-200
And another group off like a shot! All with 146%+ for the month: jewellery, custom blanket, custom pet. Skip one and there’s a pair: budget planner and pet memorial. Skip two and there’s another pair, gifts for men and wedding invitation.
At #162 is carabiner, followed by #164 cyberpunk 2077. Skip three and you have another run of high flyers in a row. The first seven: keychain, keychains, gift set, gold, gold chain, gear, friends. The rest: pins, pocket knife, prom dress, one piece, personalized christmas ornaments and notebooks.
Next is qualifier #181 original paintings; it’s followed by three high flyers: nujabes t shirt black, pendant and penguin. Then you have qualifier #185 matcha before soaring back aloft with leather bag. And that kicks off another run of high flyers beginning at #188 with limbus company, light saber, lego. The rest: handbag, gundam wing pin, netflix, mens wig, tea, table, svg, treize khushrenada pin and shirt.
Finally, ranking #201-250
The run of high flyers continues here with stamp, star, spiderman, silver bracelet, wood frame and yumeship. As for that last one, is anyone feeling lucky?
#206 “yumeship” – December CTR: 149%
It’s a bit more than a single-month spike; “yumeship” had 550 searches back in July, and 50 in September. Then in December it soared to 2,550, along with a spectacularly-high CTR for the month. Checking it with an Etsy search now, the listings shown run a broad gamut of product types. From physical items like plushies and keychains to psychic readings of the customer’s comfort character. All listings appear to be custom.
Here for ideas of what to sell on Etsy in a niche you could make your own? So far, Canadian listing competition for “yumeship” is too low to count. So: do you feel lucky? You could jump right in. Or be prudent and add it to a Keyword List first. See where “yumeship” goes from here.
Resuming the Roundup, next up are #207-208 wood and wolfbox. Then skip one and you have 10, all high flyers. The first five: wine, wuthering waves, runescape, resume template, roblox. The rest: rdr2, twitch emotes, veil, wall mounted coat rack and valentines day png.
At #221-222 there’s a pair: ebook and dog sweater. Next, a septet of high flyers: digital products, cyrene, dnd dice, desk, cadeau, fanfiction, elden ring. Skip one and the run continues with the trio at #232-234: anniversary, anime poster, accessories. At #235 is qualifier animal, followed by a pair: chiikawa and chainmail.
Skip one and at #239-242, you have cheese board, couch, cnc, custom gift. Skip one again and you have custom hoodie, custom pet mug and curse.
#246 “curse” – December CTR: 148%
Earlier, we looked at December climber “witch.” Here, at its 15-mo high, we have an item one might order from a witch. And it’s far from the first time we’ve seen spells make one of Canada’s top Etsy keywords lists.
Years ago, we used to do a daily review of all the keywords that populate Trend Buzz. We noticed then that Canada had way more searches related to spells, hexes and yes, curses. Some were quite specific! This is the first time we recall any making a Roundup though.
But let’s move on. This Roundup’s final three all have 148% CTRs for the month: ita bag, lake bachelorette and notion templates.
We hope some of these prove to be profitable leads for you! We’ll be back in a few days with Australia’s top Etsy searches, followed by our Q4 Etsy Quarterly Report. Q4s are always interesting because they cover Halloween through the holidays, Etsy’s three biggest months of the year. Meanwhile, here’s our annual Etsy trend report for 2025.
And with that, all of us at eRank wish you the best in the New Year!
As always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
