Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy Canada these days.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

February’s Top 20 searches

1. earrings
2. valentine downloads
3. heated rivalry
4. wedding
5. wall art
6. crochet
7. planner
8. engagement gifts
9. home decor
10. jewelry
11. rings
12. valentines day
13. rug
14. valentines
15. y2k
16. ring
17. shirt
18. poster
19. wedding dress
20. ayn thor

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database. 

Interesting! Last year in February, all three top spots in your Top 20 were searches with the word “valentine.” There were two more in your Top 20. This year, your Top 20 has just three altogether, only one of which is in your Top 3. And it’s an odd one to find ranking so high.

Ranked No. 2: “valentine downloads”

A year ago, your No. 2 search in February was “valentines gift for her.” Here’s how that one is doing now.

What the heck?! Such a perennially popular search too. And no near-match of this search made this year’s February Top 1000, either. Who knows what happened. But there are some good lessons to be learned here.

• Don’t change your SEO or invest time/money into keywords like “valentine download” with a single-month spike. Add it to a Keyword List first; let that tool watch it a while for you. See if it develops further. Because many single-month spikes stay that way.
• There are no “set it and forget it” Etsy keywords. Review your holiday keywords, even long-standing regulars like “valentines gift for her.” As shown here, nearly 40,000 Etsy Canada listings are still using this one. And it’s been a dud the entire shopping season.
• Good valentine searches should be well on their way up in December. Next year, start checking then for which will be trending.

Canada’s top Etsy searches climbing highest fastest

You have 13 climbers this month; two of them what we data geeks fondly call “screamers.” (Because they seem to scream into the Top 20 out of nowhere. Just a month ago, these hadn’t even cracked your Top 1000.)

Ranked 2^nd: “valentine download,” screamer

7^th: “planner,” up from #73

8^th: “engagement gifts,” up from #966

9^th: “home decor,” up from #71

10^th: “jewelry,” up from #31

11^th: “rings,” up from #29

14^th: “valentines,” up from #68

 15^th: “y2k,” screamer

16^th: “ring,” up from #43

17^th: “shirt,” up from #42

18^th: “poster,” up from #126

19^th: “wedding dress,” up from #85

20^th: “ayn thor,” up from #409

Here’s a look at your other screamer, “y2k.”

There’s another “y2k” search in your Top 1000, #769 “y2k prom dress.” That tells you who the target market is for “y2k”: Gen Z.  Y2K fashion and culture has been popular with that demographic for years now. We see no sign of it waning in 2026.

Turning now to your climbers, only three weren’t at least in your Top 100 a month ago.

Ranked 8^th: “engagement gifts,” up from #966

We’re not sure we’ve ever seen this keyword in a Top 20 before. Wedding searches, yes; plenty. But not engagement-related searches. Which isn’t to say “engagement gifts” is not a solid keyword: it absolutely is.

In the past 15 months, it hasn’t dropped below a thousand searches/mo. Its Average CTR (click-through rate) is above average. Yes, Competition is in the red, but that’s expected for such a broad and popular keyword. Anyway, you’d automatically niche down by specifying what your gift item is. Could your product make a good couple’s gift?

Ranked 18^th: “poster,” up from #126

“Poster” is one of your Top 20 regulars. And its CTRs reflect its popularity with Etsy’s Canadian shoppers. At 122%, its average click-through rate is well above average. So, don’t let that Competition stat discourage you. There are ways to still get found.

For instance, say you had “engagement gift” (lots of competition) and “poster” (lots of competition) in your listing tags. Taken together though, they would have less competition because your keyphrase has become more specific: “engagement gift poster.” And for a shopper using both those keywords to search, your product would also rank higher. To top it off, “poster” has a fantastic CTR for the month: 148%. Loads of purchase intent.

Top Etsy searches and purchase intent

Are any of you folks new to selling online? Then this will be a useful tip.

Tip! On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ It suggests people more likely searching with the intention to buy, as opposed to those just browsing.

You do want to keep up with which of Canada’s top Etsy keywords are trending. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. It lists which of your top 250 keywords have had the highest CTRs most recently.

First though, a quick look at the third of your three highest fastest climbers.

Ranked 20^th: “ayn thor,” up from #409

This data is for Thor, a new Android-based handheld gaming device by AYN Technologies. Released mid-January and hotly anticipated; by August 2025, it already had its own sub on Reddit. Of course, the device itself doesn’t qualify to be sold on Etsy. But eRank data shows related searches like “ayn thor grip,” buttons, cases, accessories are trending on Etsy Canada.

At first glance, this niche appears to be one of those unicorns we talked about last month. A popular product; four consecutive months of searches ramping up (3,750 for February); above average CTRs. All coupled with low Etsy Competition, which doesn’t get much lower than this. Our concern is Intellectual Property. Researching how the brand wants its trademarks and product images used should be your first step.

Meanwhile, let’s go see if we can find some more of these unicorns, eh?

Roundup! Canada’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Wondering what’s selling best on Etsy these days? Then this is for you! It’s your insider access to which of this month’s 250 highest trending Etsy searches show the most purchase intent.

For these Roundups, we draw our calculations exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these should be what’s selling best on Etsy in Canada now. As for any of interest that are valentine-related, add those to a Keyword List. That way, you’ll be a step ahead on product research for next year’s shoppers.

Ranking #1-50

Just three qualifiers in your Top 20 this month. Compared with recent months, that may seem low, but it’s actually a return to normal. These are #10 jewelry, #12 valentines day, and #18 poster. Moving on to the rest of the Top 50, next up you have a quartet. Ranked #24-27, these are pottery, psychic reading, black, and bags. Let’s have a look at “psychic reading.”

#25 “psychic reading” – February CTR: 148%

“Psychic reading” is undeniably a unicorn. Stats in the green across the board. Barely more than 3,000 Canadian Etsy listings use this keyword. Of course, one reason for that is its “high barrier to entry.” It requires specialized expertise. That said, if you’re researching what to sell on Etsy, this niche has been popular with Canadian shoppers for years.

Back on the Roundup, we drop to #42-43 for the next qualifiers, vtuber model and stickers. We talked a lot about unicorn “vtuber model” in your report last month. It screamed into your Top 20 in January. While it’s dropped a bit in rank since, it’s more than made up for it in purchase intent! Its monthly CTR has soared from 97% to 150%!

And this section ends with a quartet, all with 147%+ CTRs for the month. At #47-50, these are coasters, phone case, nails, and scx30.

Ranked from #51-100

At #51 is ribbon, followed by sword. Unicorn alert!

#53 “sword” – February CTR: 148%

Reviewing the keywords for the Etsy Categories’ Top 100 lists, we noticed just how many were costume-related. Might seem weird for February, but it isn’t. All these searches are for cosplay and live-action role-play (LARP), and they trend year round on Etsy. Because Etsy is ideal for players to get their needs for even the most obscure gear met.

Cosplay and larping have been wildly popular for decades now. So we were surprised that Competition stat – fewer than 6,000 Canadian listings – isn’t far higher for “sword.” (It sure is for the US, where it also has the badge for high conversion, i.e., sales.) Maybe this activity hasn’t gone quite so mainstream viral in Canada yet? We know you already have roleplaying conventions, major events, active communities coast to coast. We see opportunity here, with countless ways to get in on it, whatever your niche.

Back on the Roundup, another quartet of high flyers: #55-58 valentine, valorant, vampire, headphone sprout. Skip two and there’s a pair, trophy and tumbler. (“Trophy” shows unicorn potential; check it out.) At #66 is plants and from there we have to jump to #93 for the next: coloring book.

#93 “coloring book” – February CTR: 147%

We almost passed this one by without a closer look because we assumed competition would be overwhelming. Turns out that’s true for Etsy US but again, not so for you. Which in turn means we’re looking at another unicorn here! Search volume is a little more uneven than optimal, but that is the sole drawback we see. Also note: related search coloring pages ranks #187 with a monthly CTR of 146%.

Clearly, these products are popular!

Next, ranking #101-150

Here we have another pair of monthly CTR high flyers: #102-103 book embosser and weekly planner. Skip just one and there’s locket, then #108 winnie the pooh baby shower. From there, we skip ahead to #115-116 for another pair, floor cushion and figure skating dress.

A trio is next, all high flyers: #118-120 engagement ring box, embroidered linen wedding dress, genshin. We talked about “genshin” in the US report. Creator HoYoverse is the rare rights-holder that allows you to sell fan art based on its characters. (You do need to abide by their guidelines. Here’s a link to their landing page that will take you to the specifics.)

At #122 is dwa, followed by a trio: #124-126 croc charms, custom logo tshirt, cushion covers. Skip one and there’s comfort colors mockup. Skip one again and at #130-133 you have a quartet: 40k, arcane, arc raiders, aqara wedge. Next up, the pair at #135-136: aerith and camera.

#136 “camera” – February CTR: 146%

Not quite a unicorn yet; we’d need to see a bit more search volume. Otherwise though, this keyword has real potential. If you’re here for ideas of what to sell on Etsy, cameras look worth researching.

Meanwhile, starting at #138 you have a remarkable run of qualifiers, all with 146%+ for the month! Long sleeve white linen dress, loutre, leather notebook, gta 5 mapping lspd, key chain, marble tray. Then mens goth pants, ipad, meshtastic, mixtape, soap, superhero affirmation prints and suncatcher.

Ranked from #151-200

And the hits just keep on coming! From #153-161: tucson, ramadan planner, resume, r53, notion template and its plural notion templates, osrs, pillow leopard, pierbe. Skip just one and there’s a trio: skiing, signs, muslin. After these, we drop to #174 for laptop sleeve.

#174 “laptop sleeve” – February CTR: 147%

Hey, we love the look of these! Such a wide array of materials and ways to make them. Here too we’d like to see more search volume before we call “laptop sleeve” a unicorn. But it’s been 1,450+ for two months running, both months with sky-high CTRs.

Resuming our Roundup, at #176-178 you have a trio: iran, mvp award, pendant. Skip just one and there’s a pair: beaded necklaces and 90s. Then at #184 is crochet flowers. Crochet is another niche we talked about in this month’s US trend report. Also, a noticeable number of crochet-related searches made a handful of Category Top 100 lists in Monthly Trends this month. So we checked Keyword Tool: Canada’s “crochet flowers” performed really well March through May last year; will it repeat?

As already mentioned, at #187 you have coloring pages with 147%. It’s followed by two more high flyers, #188-189 personalised date print and mountain. At #194 you have medals, then a pair: #197-198 canvas prints with gold and cherub. And this group’s last qualifier is #200 back patches.

Finally, ranked #201-250

Here we begin with #203 tagelharpa kit. (We had to look that one up. It’s an ancient Viking musical instrument.) We checked Keyword Tool; so far, it’s got just a one-month search spike. And so far, Canada has 100% of the global shopper pie. We don’t see that often; one to watch?

Next, an octet of qualifiers: #207-214 folk wedding, fish keychain, eriophorum, disney, daggerheart, custom twitch emotes, pomegranate, redline. We talked about making stuff for twitch streamers in this month’s UK report. It’s a unicorn niche, for sure worth researching.

There’s a pair next: #217-218 nanalan and mtg proxy cube, followed by #221 maplestory. At #223-224, you have another pair: lego and katar. Then there’s #228 morrocan [sic] lamp. (Spelled correctly, “moroccan lamp” has no worthwhile search volume. And the Keyword Tool data for the misspelled version is limited to this month’s single-mo spike. So, maybe hold off on this one.)

At #232, you have magic carpet. Curious, we looked up this one on Etsy’s Canadian site. All the top products were Persian-style rugs; gorgeous but not magic per se. Like #203 “tagelharpa kit,” this search is another single-month spike for which Canada has the entire global shopper pie. In both cases, best practice is to hold off; see where they go from here. Often these one-month spikes turn out to be just that: one month and done.

Only three more for this month’s Roundup, but all have 145%+. At #243-244 are anime and 999 silver chain men, and the last is #247 yearly debt tracker.

We hope some of these leads will prove to be profitable for you!

As for us, it’s west and Down Under we go! 

And as always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.