Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss the month’s 20 highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy Canada these days.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in October

1. halloween
2. poster
3. digital download
4. stickers
5. earrings
6. christmas
7. wall art
8. budget planner
9. tshirt
10. furniture
11. press on nails
12. lamp
13. digital products
14. bookmark
15. wedding
16. shirt
17. instagram templates
18. niki
19. bridesmaid proposal
20. chess set

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database

Good news! “Halloween” finally made it into your top spot; we were worried! As did “christmas,” although that one was an October climber last year too. The UK and US had both of these in their Top 5s by September; Australia’s made their Top 20. Maybe Canadian Etsy shoppers simply have more faith in you and Canada Post.

Hopefully, the orders are pouring in now and you are super busy! We’ll try to be quick, but it’s a challenge. You have 13 climbers to report this month, two of them screamers. Including one that is frankly a mystery to us.

The question is, who or what is this? Etsy CA’s homepage thinks it’s most likely Niki Lauda, the Formula 1 driver. Or is it Niki De Saint Phalle, the French-American sculptor and painter (Etsy’s second-ranked guess). Or NI-KI (Nishimura Riki) of the boy group ENHYPEN? Google thinks it’s Nicole Zefanya, known professionally as Niki, an Indonesian singer-songwriter. Whoever this is, Canada has the lion’s share of searchers: 75%.

Not that it matters, at least for now. Because best practice dictates never acting on a single-mo spike like we see above. Since it’s likely protected intellectual property, hopefully it will sink right back from whence it came by next month.

Canada’s top Etsy searches climbing highest fastest

Let’s jump straight into the rest of your climbers and screamers. Now, for anyone who’s new, “climbers” are current Top 20 keywords that weren’t in the previous month’s Top 20. And screamers are searches that didn’t even make the Top 1000 a month ago. (So-named because they often seem to scream to the top out of nowhere, like “niki.”) Here are all 13 in order by their current rank, followed by their previous rank. This way, you can see at a glance which have been climbing highest fastest.

Ranked 1^st: “halloween,” up from #36

5^th: “earrings,” up from #31

6^th: “christmas,” up from #32

8^th: “budget planner,” up from #29

9^th: “tshirt,” up from #37

11^th: “press on nails,” up from #42

12^th: “lamp,” up from #101

14^th: “bookmark,” up from #534

15^th: “wedding,” up from #46

17^th: “instagram templates,” screamer

18^th: “niki,” screamer

19^th: “bridesmaid proposal,” up from #212

20^th: “chess set,” up from #295

Let’s look at your other screamer.

#17 “instagram templates,” screamer

Nice! Raise that Avg. Searches stat just a little more and you’ll have a new unicorn! And “instagram templates” has a fantastic monthly CTR (click-through rate) for October. It’s 148%, just about as high as they go, which means these are selling like hotcakes. Although those five months of inactivity in May-Sep do give us pause. So if you’re risk averse, you could add it to a Keyword List first, see where it goes from here.

Turning now to the rest of the climbers, only three did not make last month’s Top 100. These are #12 lamp, #14 bookmark, and #19 bridesmaid proposal. We’re delighted to see “lamp” made the Top 20 because we featured it in last month‘s Roundup. Ranked #101, it had a monthly CTR of 146%; now that has risen to 148%: loads of purchase intent!

Tip! Click-through rates and purchase intent

For those of you new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. Clicking through many listings on every page is behavior associated with the intention to buy. It shows this customer is not just scrolling for eye candy or browsing to get ideas. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with Etsy Canada’s highest trending searches, certainly. Because who knows when something random like “instagram templates” or “lamp” might shoot to the top. Here’s a quick look at “lamp.”

Ranked 12^th: “lamp,” up from #101

As we exclaimed last month, “lamp” is also a unicorn! For those of you who are new to these trend reports, here’s another quick explainer. You know how everyone on Etsy claims you can’t find popular products selling well with low competition? And yet, we seem to keep finding them, so we began calling them unicorns. (Because they supposedly don’t exist.) These are products in the Etsy Top 200 that have:

• 1,000+/mo searches in 5+ of the past 15 months
• 125%+ CTR for the current month
• 100%+ Average CTR
• Low Competition (stat is green in Keyword Tool)

“Lamp” surpasses every metric. But given that bright-green Competition stat, this opportunity might not last much longer. Especially now that it’s made your Top 20. So, if this is a niche that interests you, you might want to get to it sooner than later.

Winding up our tip regarding purchase intent: to see what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of Canada’s top Etsy keywords have had the highest CTRs most recently. And since we know you must be busy, let’s get to it.

Roundup! Canada’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 200 highest-trending Etsy searches show the most purchase intent. Now, we base these calculations exclusively on your most recent full month of data. So, regardless of their 12-mo CTRs, these products are what’s selling best on Etsy Canada now.

Ranking #1-50

Note: For better readability, we will only shout out a handful of individual CTRs. As we go, just keep in mind that our 135% threshold indicates truly exceptional purchase intent. Which means any qualifying keywords you see here will be worth researching.

You only had four qualifiers in your Top 20 a month ago, a normal amount. This month, CTRs have skyrocketed back up; there are twice as many! They are stickers, budget planner, tshirt, lamp, bookmark, shirt, instagram templates, and niki.

When we were talking climbers, we wished we had time for “bookmark,” this month’s fastest, highest climber. All its stats are fantastic; “bookmark” would be a unicorn if not for its Competition stat. So, those of you new to eRank, don’t let high competition put you off. It just means you need to niche down from a broad keyword to a long-tail keyword. We did a quickie demo on how to do that in this month’s US trend report. And now, here’s our pick of the Top 20 high-CTR litter.

#8 “budget planner” – monthly CTR: 149%

Did you spot it? “Budget planner” is a unicorn! It has plenty of precedent: searches for planners, digital products, and budget-related items make your Top 20 regularly. This is gold.

Now let’s move on to the rest of your Top 50. At #31 is womens clothing and then a trio: #35-37 rug, throne of glass, and christmas sweatshirt. Skip two and there’s a quartet: ugc, riftbound, batman, and phone charm. Next, a sextet: music box, portfolio, wedding website, diamond painting, dress for women wedding guest summer, and calendar.

Ranked from #51-100

At #51-52, there’s a pair: alien stage and wedding planner, followed by #61 book. For the next though, we have to jump to the quartet at #94-97: psychic reading, bracelet, painting, and christian wall art. Unicorn alert!

#94 “psychic reading” – monthly CTR: 148%

We’ve mentioned this in your past trend reports more than once. Since we began in 2018, of the countries we cover here Canada has always had the most metaphysical searches. Everything from crystals to specific spells to psychic services. So this unicorn comes as no surprise to us. If you are here for ideas of what to sell on Etsy, all things metaphysical are worth researching. And so is this next one.

#97 “christian wall art” – monthly CTR: 146%

Yep, t’is another unicorn! The broad search “wall art” was your No. 2 search last year. And here is a long-tail keyword served up on a platter. It is another lead though with its Competition stat colored bright green. That means you should get to researching while the getting is good.

Meanwhile, back on our Roundup, there’s a pair of CTR high flyers to wrap up your Top 100. They are balaclava and opal ring. And jeepers, look what we found!

#100 “opal ring” – monthly CTR: 147%

Another unicorn! Almost missed it; it’s so rare to find anything popular in Jewelry on Etsy without intense competition. This one’s is super manageable. Congrats!

Next, from #101-150

More wall art! This one is #101 glass wall art; it’s followed by #102 sewing patterns and #104 fabric. Then at #108-114, you have a septet! The first four: call of duty, bedroom wall art, activity bundle for kids, and warhammer aos painted behemot. The other three: warhammer aos painted, kpop photocard binder, and indigenous.

Skip just one and there’s another septet! Liberte egalite fraternite poster, football, coffee, digital, custom music box for kids, decor, and custom photo book. Then skip one again and there’s a sextet: fluevog, figurine, nurse, pokemon leash, pokemon, and mensclothing [one word]. Next up, there’s a pair: #131-132 sari curtains and south park.

Then at #134-138, a quintet of qualifiers. These are tiny home plans, sahm, tops crochet, twinkle twinkle music box, and studs. Speaking of music boxes, keep an eye on music box searches, people. This month, three made your Top 150, and all have 146%+ CTRs. The broad term ranks highest, so let’s look at that one.

#45 “music box” – monthly CTR: 148%

Seeing three searches ranking so high with such high CTRs is one reason we think these warrant watching. Another is new technology. From the old wind-up types, now they’re programmable, app-controlled electromechanical instruments and digital synthesizers that you can customize. And charge a pretty price for, too: we’ve seen custom music boxes for $120-180+ and high-end types for $425+.

In the meantime, let’s get back to your Roundup. There’s a pair next: #140-141 twitch emotes dbd vittorio and multicolor printing. Then you have #143 pill organizer monthly and #145 coach. Keep an eye on pill organizers too; the broad term is only just shy of unicorn status now. And the last of this group is more wall art: #150 ocean glass wall art; it has a 147% CTR.

Finally, ranking #151-200

Straight out of the gate, a quartet, all CTR high flyers: playing cards, sewing pattern, unicorn, and spreadsheet. There’s a pair next, #158-159 mouse and warhammer aos painted monk. Skip to #164-165 for another pair: aquamarine and goldfill beads necklace and anime. And at #175-176 another: bird and alex drawer handles, followed by #178 belt and #181 template.

There’s one more pair, #188-189 f1 crochet patterns keychain and claude. And the last is #197 ebook.

#197 “ebook” – monthly CTR: 145%

One more month of 1,000+ searches and you’ll have another unicorn! And with that, it’s a wrap for this month, friends. We really hope some of these leads will prove to be profitable for you.

As for us, it’s west and Down Under we go! 

And as always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.