Here at eRank we’re back with Canada’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular Canadian shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Canada now.
Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? Here’s the UK report. And our review of Etsy’s Top Trends in 2025, which you can watch if you prefer (thanks, Pam!)
December’s Top 20 Etsy keywords
- gifts
- personalized gifts
- gift
- stickers
- digital prints
- ring
- candles
- mugs
- birthday gift
- wall decor
- wall art
- arcane
- rings
- ornament
- baby gift
- signs
- christmas
- gift for her
- holiday hosting decor
- pokemon
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
Hope you did well selling this holiday season! While it’s still fresh on your minds, we recommend adding some of December’s top searches to a Keyword List. Then revisit them in August; see how they’re doing. Of course, the seasonal ones won’t show much activity. But there aren’t all that many of those.
Most are products that were sought and bought as gifts. Prioritize the shopper searches with high click-through rates; they indicate the best purchase intent. (For anyone new to online selling, we’ll explain more about that shortly.) Then here at the end, we’ll analyze your December top keywords. See what they tell us about what’s selling best on Etsy in Canada now.
What’s new Month on Month to your Top 20 Etsy keywords
We always start with the Top 20 keywords that weren’t on last month’s Top 20 list. We do this because these shopper searches climbed highest the fastest. And you’ve been seeing an unprecedented amount of Top 20 turnover this past year. Back in November, you had 13 new Month on Month, seven of them screamers. (So called because they scream to the top seemingly out of nowhere. Just a month back, these didn’t even crack the Top 1000.)
Pretty sure seven screamers was a record. So we’re especially relieved to see December’s Top 20 be this comparatively calm. Just nine climbers and only three of them screamers. More than the US or UK had, but way better than seven!
No. 3 gift: screamer (but the plural ranked #5 in November)
No. 6 ring: screamer (but the plural ranked #10 in November)
No. 7 candles: up from #162
No. 8 mugs: up from #34
No. 15 baby gift: up from #99
No. 16 signs: screamer
No. 18 gift for her: up from #31 (but plural ranked #3)
No. 19 holiday hosting decor: up from #74
No. 20 pokemon: up from #86
For brevity (we know you’re busy!), let’s skip the ones that had their plural form in November’s Top 20. And we can safely skip mugs; mug and mugs are pretty much perennials for you, especially in colder months. As for pokemon, well: no one’s licensed to sell that on Etsy. So let’s take a quick peek at the remaining four climbers.
Ranked 7th: candles, up from #162
“Candle” singular ranked down at #305 in November. Surprising, given how popular candles are in wintertime, around the holidays, and as gifts, right? We’ll see what we can see in Keyword Tool.
We chose to tick that “Include Near Matches” option (circled in blue) to best assess popularity. In this case, the near matches are just the singular and plural forms. As you can see, candles are actually doing well this season. In fact, Year on Year, December search counts are identical: 19,150. It was just October and November 2024 that were disappointing.
This is when you want to check that CTR stat. This one tells us shoppers are enthusiastic about this product. A 125% Average CTR is spectacular! Even for Etsy which has the most high CTRs of the markets we cover. Plenty of purchase intent!
Are you new to selling online? On marketplace sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s still just browsing).
And when calculated for December, candles’ monthly CTR is a decisive 149%!
Ranked 15th: baby gift, up from #99
All four of the top four Etsy countries we cover here have this same December climber. Let’s have a look at yours.
And we bet that like theirs, your “baby gift” is twice as high as last year’s for one simple reason. This.
But purchase intent – how many shoppers clicked listings in their search results – is lackluster for December: only 86%. Sometimes that proverb about horses and making them drink applies to these promos.
Ranked 16th: signs (screamer)
Neither singular nor plural made November’s Top 1000 Canadian searches. Nor did they in the US, the UK, or Australia – and yet, they all have this December screamer too. Here are your stats for “signs.”
No “trending now” banner here. And signs’ Average CTR is even worse than baby gift’s: 57%. On Etsy, that’s tellingly low. Have to wonder, why then did Etsy chose to promote this keyword on all four countries’ homepages? Here’s yours.
And its placement is prominent: right at the top, second row. Surprising, really; usually Etsy knows what it’s doing (after all, it’s got access to all the data). On the other hand, when we clicked on the “Embroidery patterns” promo above? None of the top listings shown were embroidery patterns! What the heck, Etsy? That could certainly explain some of the low CTRs we’re seeing.
And as we mentioned in our US report, the trend in signs as wall decor is said to be waning. Especially the word signs like “eat pray love.” As signs’ December CTR attests: calculated for the month it’s only 50%. Despite the fact that when we clicked your Signs promo, all the top listings were indeed signs. And despite searches being up Year on Year in December by (holy mackerel!) 16,400%.
Ranked 19th: holiday hosting decor, up from #74
“Holiday hosting” was one of your seven screamers back in November. First let’s see how that related search looks now.
Ker-thunk! Down 99% in just a month. Now let’s see how “holiday hosting decor” looks.
Much better. While “holiday hosting decor” had no search volume a year ago, it did have three months’ worth this year. And both its 12-mo average CTR and its December CTR are exemplary. Factoring in all the months it’s inactive, a 12-mo CTR of 114% is quite good for a seasonal keyword. And for the month of December, its CTR is 132%: that’s some lovely purchase intent!
Speaking of December CTRs and purchase intent, it’s time for your insiders’ Monthly CTR Roundup! We’ll analyze your Top 250 keywords to determine the highest CTRs in December (our last full month of data). Are you here to find out what’s selling best on Etsy now? Then this lightning round is for you!
Roundup: Canada’s top Etsy searches with 125%+ CTRs now
As mentioned earlier, of all the marketplaces we cover, Etsy has the most keywords with high CTRs. Even on Etsy though, CTRs above 125% are rare. Keep in mind too that these calculations are drawn exclusively from their December data. Therefore, regardless of what their 12-mo CTRs are, some of these keywords should still be popular with shoppers now. Add the seasonal searches to a Keyword List to revisit ahead of 2025’s holiday shopping season. We hope some of these prove to be profitable leads for you!
One last thing before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be protected by intellectual property rights or prohibited by Etsy, please look before you leap!
Ranking 1-50
Go Canada! Unlike the US and UK, you have several keywords with qualifying CTRs in your Top 20. They are #7 candles (149% CTR!), and the pair at #19-20: holiday hosting decor and pokemon, the latter with 150%. (To keep this as readable as we can, we’ll only shout out the wildly-high CTRs.)
Moving on to the rest of your Top 50, the next qualifier also has a 150% CTR: it’s #24 candle. Skip a few and at #28-29 is a pair: mug and digital (the latter another with 150%). At #32 is mushroom, yet another with 150%! And it’s followed by #34 keychain with 149%, and #39 dragon with 146%.
Geez, these are making such high CTRs look easy; it’s not! Nevertheless, all the rest of the qualifiers in this section have CTRs above 145%. At #44-45 is a pair: cutting board and ugly christmas sweater. Then the quartet at #47-50: music box, dnd dice, dice, and flask.
Ranking 51-100
We begin here with #54 suncatcher, then need to jump ahead to #61 for apron and its 149% CTR. Skip a few and there’s a pair at #65-66, both above 142%: blankets and basketball picture. Skip just one for the quartet at #68-71, all above 148%: book embosser, coasters, anime, and vase.
At #74 is ribbon with 148%, then at #76-77 a pair: gr86 (with 148%) and smiski. Skip ahead just one for #79 box; its CTR is 149%. But that’s the last qualifier in your Top 100. Only one from here through #100 (barely) breaks 100%.
Ranking 101-150
Off to a sleepy start, the first here is #112 pendant lights but it’s got a worthy 147% CTR. Then at #114-118, a quintet: custom pet pillow, pet pillow (with 150%), one piece (149%), promise ring (148%), and silver ring. Skip ahead for the pair at #124-125: jinx hoodie (150%) and stackable rings. Next skip two and you have #128 keycaps with a CTR of 148%.
Then we hit the mother lode! From #130-150, only four keywords don’t qualify! We begin at #130-134 with a quintet: jute rug, then the rest of these five have CTRs of 148%+: kill team, labubu, light box, and lamp. Skip one and there’s the pair at #136-137, both above 147%: black and basketball. Skip another and at #139-142 there’s a quartet, all above 147%: arkham horror, amber, container candles and coquette. Skip one more and all the rest, a septet, have CTRs above 140%. From #144-150, they are: slytherin, rx7, love gift hoodies club, portraits, pink, pearl, and necklaces.
Ranking 151-200
Straight out of the gate is a pair at #152-153: custom pet portrait and arcane merch. Then another pair at #155-156, both with 148% CTRs: roblox and miata. Skip a few and at #161-162 there’s another pair, both with 148%: interstellar and wine.
Things get sparse (that is, more ordinary) from here. There’s #169 hypebeast with 148%, then down to #173 for tea, also with 148%. Next, skip a bunch more down to #181 for cosplay and #184 tote, both with 147% CTRs. And that’s it for this section.
Ranking 201-250
Drought! From #185-#234, there isn’t another shopper search with a December CTR that qualifies for this list. But then we’re off with a bang. Or rather, a sextet: #235-240: passport holder (149% CTR), templates, juventus, jewelry stand (148%), jewelry box and indigenous svg, both with 146%.
Skip ahead three and you have #244 kelian with 146%. Then skip a couple to finish out your Top 250 with a flourish. Ranked #247-250, all with 146% CTRs: kate moss poster, invitation card, lord of the rings poster, and kovo.
Bonus!
Because we can’t help ourselves, lol: these are too good. That final group at #247-250 is actually just the first four of a dozen, all with CTRs above 141%. The remaining eight, ranked #251-258: lesbian, hobonichi cousin cover, hentai, id card holder, forest, funny shirt, geode, and fivem. Then skipping just one, there are another seven straight with CTRs above 145%. We had to share them! From #260-266, they are: elden ring armor, eras tour, gojo, graphic tees, groovy doodle pad, hair clips, and goth.
Happy New Year, seller friends to the North! We hope this next year is your best yet.
As for us, it’s west and Down Under we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, tool demos and more! And here we are on TikTok, featuring lots of quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
