Here at eRank we’re back with Canada’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the Canadian shopper searches that rank highest. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Canada now.
Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? And here’s the UK report.
February’s Top 20 Etsy keywords
- valentines gift for him
- valentines gift for her
- valentine gift
- gift for him
- earrings
- keychain
- gift for her
- jacket
- crochet
- mugs
- poster
- prints
- necklace
- valentine card
- valentine
- dresses
- personalized gift
- home decor
- dress
- jewelry
NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. Keyword search counts and rankings get confirmed by mid-month; some ranks change a bit but not by much.
We like to start with what we call the climbers. These are the Top 20 keywords that weren’t on the previous month’s Top 20. They climbed highest fastest most recently. The US had only four climbers this month. You have fourteen! Including two screamers –searches that didn’t even crack the Top 1000 a month ago.
These climbed highest fastest
In order by current rank, here are your February climbers, their previous rank (if any) shown last.
#2 valentine gift for her, up from #76
#3 valentine gift, up from #402
#7 gift for her, up from #252
#8 jacket (screamer; didn’t even make the Top 1000 in January)
#9 crochet, up from #91
#10 mugs, up from #43
#11 poster, up from #31
#14 valentine card (screamer)
#15 valentine, up from #196
#16 dresses, up from #990
#17 personalized gift, up from #78
#18 home decor, up from #26
#19 dress, up from #139
#20 jewelry, up from #34
Way too many to cover here; we know you’re busy. Most of them are Top 20 frequent fliers we’ve discussed before. And the Valentine searches are pretty much as expected. So let’s just do the ones we were not expecting.
That will leave time at the end for your insider Monthly CTR Roundup. Are you new? For these, we analyze which top trending products might be selling best. We’ll explain more about that in a bit.
8th-ranked “jacket” (didn’t make last month’s Top 1000)
“Jacket” hasn’t made any Etsy Top 20 we’ve ever reviewed. And we began doing these in 2018.
Year on Year, “jacket” is up 16,500% with Canada’s Etsy shoppers. Huh! Next, we checked its US stats. Have a look.
While that peak they had a year ago in January looks high, “jacket” only ranked #460 back then. For this past month, its US 15-mo high, “jacket” ranks #78, but still that’s close to 20,000 searches.
Are you in this niche? What about you vintage sellers? Because even if you only sell within Canada these days, lots of jacket searches are trending with your shoppers.
Here, we selected “Broad” to show searches with the word “jacket,” then sorted by clicking the “Search Trend” header. This shows us which are trending now. Some look promising. “Napoleon jacket” for instance got 550 searches in February, and it’s got a 141% CTR! And competition from your fellow Canadian Etsy sellers is too low to count!
As always, we advise not investing in the ones with single-month spikes yet. Far more prudent to add them to a Keyword List first, have that watch it for you awhile. But if you’re selling vintage and have any of these that you haven’t listed on Etsy, worth a whirl, eh?
14th-ranked “valentine card” (didn’t make last month’s Top 1000)
We weren’t going to look at the valentine searches – but this one, wow it’s up a lot.
Couldn’t have been much lower in January: Year on Year, “valentine card” was down 99%. Now, in just a month, it’s up 387% Year on Year. And it’s still trending this week, in March! So, guess it fits in our “unexpected results” pile after all.
16th-ranked “dresses,” up from #990
Unlike “jacket,” we have seen either “dress” or “dresses” make a Top 20 list before. It’s rare though. For Etsy US, UK, CA and AU combined, maybe once a year?
And this sighting is especially unexpected for Canada in February: brr, right? Nevertheless, Year on Year, your “dresses” is up 14,600%. And did you notice? It’s not alone!
19th-ranked “dress,” up from #139
Having “dresses” and “dress” in the same Top 20 – now, that could be a first.
Year on Year, “dress” is up 462%. Not quite so dramatic a Year-on-Year rise as dresses’ 14,600%. Nor did it have as far to climb in just a month. “Dress” also has better click-through rate stats: its average is 106%. And when we calculated it just for February, its monthly CTR is 118%. Dresses’ CTR is 90% for the month.
But in practice, using either keyword should bring you dress shoppers. So, the best way to gauge shopper interest is seeing their stats combined. (That’s why it’s the default option in Keyword Tool.) Here is “dress” with their stats merged.
Whether combined or separately, competition is daunting though. So we scrolled down this page to the related searches table. Using the same filter and sort we showed you for “jacket,” trending third-highest now is “boho wedding dress.” For 14 of the past 15 months, it’s had at least 1,200 searches. Its Average CTR is 101%: solid purchase intent! Yet fewer than 9,000 Canadian listings use it. Worth researching?
Tip! Click-through rates and purchase intent
Are any of you new to selling online? Here’s why we data geeks keep mentioning click-through rates.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of purchase intent. That is, how many are searching with the intention to purchase, as opposed to those just browsing.
Discovering what the most popular search terms are now with Canada’s Etsy shoppers is definitely helpful. But for insight into which of these trending products might be selling best, look to the click-through rates.
And this is why we’ve begun doing these Monthly CTR Roundups. We’ve analyzed your Top 250 keywords to determine which have the highest CTRs now. Are you here to find out what’s selling best on Etsy now? Then this lightning round is for you!
Roundup: Canada’s top Etsy searches with 125%+ CTRs now
Of all the marketplaces we cover, Etsy has the most keywords with high CTRs. Even on Etsy though, CTRs of 125%+ rare. Keep in mind, we’ve based these calculations exclusively on our most recent full month of data, February. Therefore, regardless of what their 12-mo CTRs are, many of these keywords should still be popular with shoppers now. Any Valentine-related searches of interest, add to a Keyword List to revisit ahead of next year’s.
A word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be protected by intellectual property rights or prohibited by Etsy, please look before you leap!
Ranking #1-50
Same as last month, there are two qualifiers in this Top 20, both sky high. They are #6 keychain and #15 valentine, each with 149% CTRs for the month. And wow, every other Top 50 qualifier also has a monthly CTR for February of 149%! Beginning with #21 press on nails; then #28 phone case; #31 stickers; #37 digital art; and #45 twitch emotes.
#51 through #100
Holy smokes, every single qualifier in this entire section has a monthly CTR for February of 148%+! First up, the quartet at #57-60: ebook, moonstone, nails, keycaps. Skip one and there’s a trio: #62-64 notebook, print on demand, alien stage. Skip just two and there’s another trio at #67-69: book, svg, sweater.
Next, a sextet! From 71-76, these are tissot prx, custom gift keychain, funny shirt, gold, rose, tulip. Then at #80 is a singleton, goat. And the last in this run of highflyers in the Top 100 is #98 squid game.
#101 through #150
Right at #101 is birthstone jewelry with a very worthy 139%. And then there’s another wild run of highflyers with CTRs of 148%+! The first of these is #104 desk shelf, then #111 chinoiserie and #113 tufted rug. Next, ranking #116-123, our first-ever nontet, and all but the ninth one have CTRs of 148% and up. The first eight: unisex classic tees, t shirt, yuyu hakusho, tenki no ko shirt, tapis, emotes, indian, and customized name key chain. The ninth is crystals; it has 129% – which is still exceptionally high!
Next, a trio at #125-127, all three with CTRs of 148% and up: funny science, gracie abrams, gift keychain. Skip just one and there’s a quartet with CTRs starting at 147%. These four, ranked #129-132: prada, psyduck, leather bracelet, and keycaps. Skip two and there’s #135 remarkable paper pro with 127%. And the final three qualifiers in February’s Top 150 all have 148% CTRs: #141 tshirt designs; #146 mailbox; and #148 funny dog shirt.
#151 through #200
And this unprecedented run of wildly-high monthly CTRs (we’ve never seen anything close to this) continues! Although the qualifiers here begin to thin out, every one of these has at least 147% for the month. #157 danny trejo; #160 bedroom; #170 labradorite; #179 tote. Then none until #195 pen with 147%.
#201 through #250
The first here is #218 citrine with a CTR for February of 128%. Next, ranked #222-223, a pair with 147%+: coworker valentines and projection necklace. Skip just one for a trio, the first two of which have CTRs of 147%+. Ranking #225-227 are yayoi kusama and ramadan decoration; the third has 126%: vtuber model. (Given how these are going this month, we feel we need to remind you: 126% is really, really high!)
And so is the 139% CTR that #230 digital downloads has. And then from here on, we can hardly believe it but all the rest have 145% and up! #234 autocollant is followed by a group of ten straight! Ranking #236-245: clone hero guitar, craft supplies and tools, commission tracker google sheet, brush holder, bundle, bride and groom shirts, ben arthur, canva pro, chrome hearts, and alien stage keychain.
Skip three and beginning at #249 is a sextet. Even though the final four of the sextet are over our Top 250 threshold, we hate to break up the set. So here they are, every one with a CTR of 146%. Ranking #249-254: loose diamonds, led business sign custom, lightsaber, lily58, leather jacket, and madhubani painting.
We hope some of these prove to be profitable leads for you!
As for us, it’s west and Down Under we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, tool demos and more! And here we are on TikTok, featuring lots of quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
