Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy Canada these days.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in May

1. stickers
2. wall art
3. witch
4. womens clothing
5. rugs
6. pokemon
7. phone case
8. shirt
9. digital products
10. homedecor [sic]
11. planner
12. rings
13. digital
14. charms
15. t shirt
16. watches
17. gift
18. bracelet
19. hoodie
20. room decor

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database

Well, let’s just get this out of the way first.

Ranked 3^rd: “witch,” up from #312 in April

In your May 2024 Top 20, “for dad” ranked fifth. Last year in May, you had “gift for him” in eighth place. This year?

Not a sign of Father’s Day shopping in your May Top 20. Instead, there’s “witch.” Plus a bunch of others. In fact, 13(!) shopper searches that weren’t in your last Top 20, including three not in the Top 1000! That is more than usual; so, let’s get to them.

Canada’s top Etsy searches climbing highest fastest

We’ve listed these in order by their current rank, followed by their previous rank. This way, you can see at a glance what climbed highest fastest, and which are new.

Ranked 3^rd: “witch,” up from #312

5^th: “rugs,” up from #49

7^th: “phone case,” up from #121

8^th: “shirt,” up from #40

9^th: “digital products,” up from #66

11^th: “planner,” up from #36

13^th: “digital,” up from #29

14^th: “charms” (not in your last Top 1000)

15^th: “t shirt,” up from #57

16^th: “watches” (not in your last Top 1000)

18^th: “bracelet,” up from #23

19^th: “hoodie,” up from #74

20^th: “room decor” (not in your last Top 1000)

Only five of these covered a lot of ground in just a month. “Witch,” for one. Which, incidentally, the UK and Australia also have in their Top 20s this month. (The US does not, but it does have “halloween,” and that is unprecedented for May.)

But you and Australia are the only ones to have had “witch” in your Top 20 before this. So, yours weren’t the surprise the others were. Also, of the countries we report on here, Etsy Canada tends to have more searches for spells and such. We data geeks have been seeing this for at least five years now.

Australia is not far behind you, though! You’ve got seven “witch” searches in this month’s Top 1000; Australia has six. The UK and US have half as many. Your seven: witch, witchcraft spells, weather witch, witch job spell, witches, hire a witch, and etsy witch. All but “witch job spell” have current click-through rates (CTRs) of 100%+ – and “witch job spell” has 97%. Which tells us Canadian Etsy shoppers are buying!

Let’s look at climber “phone case” next.

Ranked 7^th: “phone case,” up from #121

Interesting! “Phone case” is not just way up in a month; it’s also up nearly 50% Year on Year. Ah, but its monthly CTR is lacking: just 57% for May. If you are here for ideas of what to sell on Etsy, “phone case” would not be our top pick. Here’s why.

Top Etsy searches and purchase intent

Especially for those of you who are new to eRank or selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with Canada’s highest trending Etsy searches, of course. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of Canada’s top Etsy searches have had the highest CTRs most recently.

Want to know what IS selling like hotcakes now? Charms!

Ranked 14^th: “charms” (not in your last Top 1000)

Top 20 keywords that couldn’t even crack your previous Top 1000 we call screamers. (For screaming to the top seemingly out of nowhere.) We see opportunity here, especially in that 132% Average CTR. For a 12-mo average, that is pretty darn spectacular! And for the month, “charms” has a CTR of 149%. Highest in your Top 20 by far.

The lowest? That goes to 16th-ranked screamer “watches;” it has a dismal 34% for May. Of the five searches with the word “watch” in your current Top 1000, three are for watch straps. The only other search for an actual watch though looks does promising. It is #369 “seiko watch,” with a May CTR of 146%! Seiko watches are trending, especially in the pre-owned / second-market.

Ranked 20^th: “room decor” (screamer)

Puzzlingly-high competition for such a lackluster Average CTR: 82%. And for the month it is spiking, its CTR is even worse: just 52%.

“Room decor” is probably an Etsy homepage promo; it’s one we’ve seen before. Etsy makes these so enticing that shoppers who came for something else entirely will click. But they don’t go on to click many listings because, well, they came to buy something else, right? So next, let’s go see what they are buying, shall we?

Roundup! Canada’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 200 highest trending Etsy searches show the most purchase intent. Note that these calculations were drawn exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these products are what’s selling best on Etsy Canada now. Any related to Father’s Day, graduations, or teacher gifts, add to a Keyword List for next year.

Ranking #1-50

Note: For readability, we will only shout out individual CTRs that are sky high. Just keep in mind that our 135% threshold indicates exceptional purchase intent. Which means any qualifying keywords you see here that interest you are worth researching.

In your Top 20, there are two qualifiers: pokemon and charms. The next is one we haven’t seen in your Roundups since January.

#29 “vintage” – May CTR: 149%

Looking good! Last year, “vintage” hit its 15-mo high in June. Given that it’s one of Canada’s top Etsy keywords this week, we hope we’re seeing a repeat.

“Vintage” is more category than keyword. Therefore, we expect competition for the broad term to be stratospheric. On the other hand, it offers plenty of ways to niche down. (If you’re new, this month’s US report has a tutorial on how to use Keyword Tool to niche down.)

There is just one more Roundup qualifier in your Top 50: #48 digital download. And it has a 149% CTR for May.

Ranked from #51-100

Huh: you haven’t had this one in a Roundup since Nov 2024! It’s #57 puzzle, with 149%. Then there’s a pair at #61-62 agate and miku. One to watch: “agate” abruptly began climbing in March and has risen higher every month since.

Next, two CTR high flyers: #81 crochet bag and #86 3d print. “Crochet bag” only lacks one metric to qualify for a unicorn; it currently has just three months with 1,000+ searches. We like to see at least five months in the past 15. So if that niche interests you, add it to a Keyword List and see where it goes from here. Stats like these are what to look for:

 #89 “aquamarine” – May CTR: 138%

Aquamarine is a textbook “unicorn” (so-called because Etsy naysayers claim they don’t exist). It’s our pet name for Roundup qualifiers that also have:

• 100%+ Average CTRs
• 1,000+/mo searches in five+ of the past 15 months
• Low competition (green in Keyword Tool)

It’s unusual to see a birthstone trending nearly as high as it did during its birth month (March). “Aquamarine” had just 200 more searches in March than it got in May. And last year, it hit its 15-mo high in July! Will it continue to climb this year as it did then?

Back on the Roundup, you’ve got a flurry of high flyers. From #90-92, budget tracker, camera, calendar; skip one and there’s fallout new vegas, celine, dagger, and custom stickers. The final two: #99-100 svg bundle and the freak circus.

Next, ranking #101-150

Straight out of the gate, you have a quintet of high flyers! From #101-105: wood wedding rings, tumbler, love spell, persian, and license plate frame. At #107 is pokmon [sic] birthday invitation; skip one and there’s sonic birthday invitation and dice. We featured “dice” in your March Roundup. “Dice” is a perfect unicorn, and it has a 148% CTR again this month.

Another with potential is #112 twitch widget. If it gets one more month with 1000+ searches, it will join your herd of unicorns. Next up is #122 butterfly, flying high with 148%. Then from #123 through #174, there is not a single qualifier…

Finally, ranked #151-200

But then you have eight in a row that have 141%+ CTRs for the month. First there’s the pair at #175-176 custom t shirt and chess set. And check out “chess set”!

#176 “chess set” – May CTR: 146%

Indeed, “chess set” is all you could want in a unicorn!

More of those high flyers: #178 print, followed by #180-181 winnie the pooh and wool rug. Unicorn Alert!

#181 “wool rug” – May CTR: 146%

Yes, “wool rug” is another lovely unicorn to add to your herd.

Next up, at #183 is dragon, followed by #185 linen pants, and at #187 you have apron.

#187 “apron” – May CTR 149%

“Apron” was featured in your January Roundup, a unicorn then and a unicorn now.

Back to the Roundup once more, the next qualifier is #188 corset, followed by #192 garland. And this month’s Roundup ends with a sextet! The first three: japanese b2 poster frame, jujutsu kaisen stickers, and jujutsu kaisen stickers sheet. The final three: judaica wall art, italian bracelet charms, and google docs template.

And that’s a wrap for this month, friends. We really hope some of these leads will prove to be profitable for you.

As for us, it’s west and Down Under we go! 

And as always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.