Yep, we’re back again with this month’s eBay trending searches. Let eRank take the guesswork out of what to sell on eBay. First, we’ll discuss the eBay shopper searches that are climbing fastest. Then we’ll see what eBay’s Top 500 keywords say about what’s actually selling best on eBay these days.
Tip! Learn what eBay trends were yesterday, as well as what’s hot on dozens of other marketplaces like Amazon, Etsy and Google Shopping.
Top 20 keywords on eBay in July
- pokemon
- labubu
- iphone
- laptop
- ps5
- nintendo switch 2
- nintendo switch
- switch 2
- gaming pc
- grow a garden
- steam deck
- ipad
- pokemon cards
- xbox series x
- 3ds
- gaming laptop
- 3080
- iphone 13
- macbook pro
- gpu
NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. Later in the month, keyword rankings get confirmed.
Trending on eBay… Labubu!
Fun! We’re getting such a kick out of Labubu, reigning Queen of eBay’s Top 20 lists. Back in May, eBay was the first of our three top marketplaces to debut Labubu; she ranked 5th. Etsy and Amazon followed suit in June.
In our eBay May report, we speculated about how long she’d stay in eBay’s Top 20. Because Pokemon is a fixture there; in May, “pokemon” ranked in the top spot, as it often does. Then in June, they were neck and neck, Pokemon in 3rd place; Labubu 4th. And now here they are, Pokemon is back on top, with Labubu still right on its heels. For the first time, she’s got the No. 2 spot on a top ecommerce site.
Since eBay’s Top 20 is the most stable (staid, even), it’s a fun change. We’ve been wondering if Labubu might even give Pokemon a run for its money on eBay. We shall see!
Month on Month, eBay’s Top 20 turnover is always low. By contrast, Etsy’s is the most volatile. Etsy can have nine to 11 (and frequently more!) “climbers” not on the previous month’s Top 20. Amazon Top 20 turnover averages around five or six.
But eBay is steadfast. A turnover of three keywords are more the norm for eBay. Last month’s four climbers were on the high side. And that was mostly due to the hullabaloo surrounding the June release of Nintendo’s Switch 2. And also the surprisingly fast-rising popularity of the game, “Grow a Garden.”
This month, we’ve swung to the lower side of what’s normal for eBay: there are only two climbers to report.
Top eBay searches climbing highest fastest
In current rank order, their previous rank last, here are July’s two climbers.
Ranked 17th: “3080,” up from #37 in June
Ranked 20th: “gpu,” up from #27
We’ve seen “3080” make eBay’s Top 20 plenty of times. It’s what we data geeks call a Top 20 frequent flyer. In fact, it made eBay’s Annual Top 20 list this past year, taking 15th place; (“rtx 3080” was 13th). Since our focus here is on climbers, we rarely get to look at “3080.” So, let’s.
Ranked 17th: “3080,” up from #37
This is of course Nvidia’s GeForce RTX 3080 graphics card. Several models routinely make eBay’s Top 20 list, often two or more on the same Top 20. (For July though, “rtx 3080” ranks #22; “5090” is #23; “4090” is #28.)
They always do best around the holidays, bought as gifts in November and December. Then lots more sell in January when people spend their Christmas money buying tech on eBay. In January this year, “3080” ranked 14th. But its Monthly CTR (click-through rate) was just 27%. It’s better now: for July, it’s got 54%. And searches are up 45% Year on Year.
July’s other climber, “gpu,” is another story. We can’t recall it ever making any Top 20 list before. On eBay’s annual list for 2024, it ranked 54th. So we’re eager to have a look at that one. And then we’ll go see what this month’s 500 top eBay searches tell us about what’s selling best these days.
Ranked 20th: “gpu,” up from #27
Whoa, it’s got a dismal monthly CTR: just 24%. Even for eBay, that’s low. In fact, it’s the lowest click-through rate in eBay’s Top 20 this month.
And its 12-mo average CTR is just 25%. Yet search volume is up 95.6% over last year in July. That’s sure a whole lotta searching, not much purchasing.
If you’re new to eRank or online selling, you might be wondering how we can tell.
eBay trending searches and purchase intent
For those of you who are new, this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ That is, customers who are more likely there to buy, as opposed to the people just browsing.
Yes, keeping up with eBay’s top keywords is necessary. But for insight into which are selling best on eBay now, look to their click-through rates. It’s why we’ve begun ending all our trend reports with a Monthly CTR Roundup. It’s your insider access to which of eBay’s Top 500 keywords have the highest CTRs – purchase intent – now. If you’re here for ideas of what to sell on eBay, this is for you!
Roundup! Top eBay trending searches with 70%+ CTRs now
Using our latest full month of data, we’ve calculated which of these top eBay searches have the highest monthly CTRs. So, whatever their 12-mo Average CTRs, these products show the most purchase intent now.
Before we begin though, a word to the wise. Some of these items may violate eBay’s terms of use, or are otherwise prohibited. And some are just tricky; for instance, most trademarked products are okay to resell there. But listings need to closely adhere to eBay guidelines. So, especially if you’re new to a niche, take a good look before you leap.
Ranking #1 through #100
Note: For readability, we’ll only shout out individual CTRs of 100% and up. But all qualifiers will have at least 70%. And as you’ll see, eBay CTRs even that high are exceptional.
Indeed, it’s not uncommon for there to be no qualifiers in eBay’s Top 20. Last month though, newcomer phenom “grow a garden” had a miraculous 150%. (That’s as high as they go.) This month, #10 grow a garden is again the only Top 20 search to make the Roundup. Its July CTR is still a very worthy 137%.
Moving on to the rest of eBay’s Top 100, the next qualifiers are #30 roblox account and #40 psp. Then we have this month’s first 150%er: it’s #44 camera. And it also had 150% for June. Let’s go see how it’s doing now.
#44 “camera;” July CTR: 150%
“Camera” is actually down a bit Month on Month; it ranked #38 last month.
Cameras and camera gear are frequent flyers on eBay CTR Roundups. If you’re looking for what to sell on eBay, this product category is certainly worth researching. But you’ll need to niche down.
How to use Keyword Tool to niche down top eBay searches
Here’s a quick way to find out which long-tail items are selling well on eBay now. “Long tail” is trade jargon for niche items. It doesn’t refer to the length of the search term (although they can be long). Rather, it reflects how specific it is, how narrowly defined.
In this case, “camera” is our broad search term. And for this demo, we chose “Broad” for Keyword Match type. This shows us all shopper searches with the word “camera” in any order. Then for sort type, we clicked that Average CTR header, circled here in orange. And wow, just look at all the 150% scores!
These results are all good examples of long-tail keywords. Unlike “camera” (it got over 80,000 searches in July), not many people enter these in eBay search. But those who do have more purchase intent. Because these shoppers already know exactly what they want.
Tip! If you’re new to evaluating this data, be sure to hover over the bars of the Search Trend graphs. For instance, that top search, “vivitar popsnap digital camera,” only has 293 as an average search count. But in July, it got over 3,500.
Those little bar charts are essential too for seeing at a glance whether demand is a one-off fluke. As most of these are. The last one here, “nagel camera,” is best on that score. And it’s a textbook example of a long-tail keyword / niche product. Nagel was a short-lived German brand that produced a series of high quality cameras between 1928 and 1931. (Now, that is what we mean by specific!)
And back to our Roundup…
Up next are #50 rolex; #53 iphone 12; and the pair at #61-62 iphone 13 pro max and digital camera. (By the way, “digital camera” made an Etsy Top 20 list this month: a first. According to reports, digital cameras are making a comeback.) At #67 is steal a brainrot with 138% CTR for the month. And the last qualifier in this set of 100 is #88 lego star wars.
From #101-200
The first here are #102 lot; #105 graphics card; #119 3d printer and #123 mm2. Then a notable, #142 new 3ds xl; its CTR for the month is 102%. And then at #151, we have a perfect score: it’s switch oled with 150%. Let’s take a quick look.
#151, “switch oled;” July CTR: 150%
When Nintendo’s long-awaited Switch 2 came out, all Switch models were predicted to see a surge in popularity.
Before Switch 2, the OLED was considered to be the finest of the line. Industry experts say Switch 2 has it beat overall, but these are still highly prized. So far, “switch oled” searches are currently down from their 15-mo peak in June. Hard to assess though whether June was an anomaly driven by Switch 2 launch frenzy. (And short supply.)
This product was in 80th place last month. But its CTR was just 72%. (Wild to see that shoot to 150% in just a month!)
And June-ranked #54 “nintendo switch oled” had just 50% for a CTR last month. Now that search ranks much lower, #211, but makes our Roundup with 112%. Fewer searches; more purchasing. At least, so far. We’ll keep an eye on these.
Returning to our Roundup, the next are two related to June’s other global phenom, Grow a Garden. At #172 is grow a garden raccoon and at #182: grow a garden roblox. After these, just three more in the Top 200: #187 crt tv; #190 oled monitor; and #200 canon powershot.
Next, ranked #301-400
The first here is the pair at #211-212, both CTR high flyers. As mentioned just above, nintendo switch oled has 114%; raccoon grow a garden has 113%. Then, with an even higher July CTR, at #219 is gameboy advance sp; it has 133%. And it’s bested by the next, #245 robux, which has 142%. After these high flyers, at #249 is a qualifier: new 3ds. But we spring right back up with #256 guitar and its 143% CTR.
#256, “guitar;” July CTR: 143%
“Guitar” searches were much higher back in June: it ranked #105. But its monthly CTR then was just 61%. Wonder what drove it up so high so quick?
Oh dear, though. That’s a pretty miserable Average CTR stat: just 39%. And search volume isn’t just down Month on Month. “Guitar” is also down 17% from where it was in July 2024.
It’s interesting to see when this search has hit its peaks the last 15 months. Last year, “guitar” climbed steadily from April to September. Its 15-mo peak though came in February. We looked it up; it ranked 64th that month. But its CTR for the month it was peaking? Even lower than its 12-mo average: just 31%.
On the other hand, like “switch oled,” it’s another keyword with current search count down and purchasing up. Could a lot of these guitars be “Off to College” buys? At first glance, we’d thought the same about “gpu” when we saw it had made July’s Top 20. But then we noticed how abysmal gpu’s current CTR is. GPUs aren’t selling; guitars are.
And back to our list to see what else is selling best on eBay these days. Ranked #266 fortnite has a 108% CTR for the month. And there’s only one more qualifier in the Top 300: it’s #274 pokemon card.
Next, ranked #301-400
A long dry stretch between #275 and #330 mercedesbenz [yep, all one word]; it’s got 106%. Another CTR high flyer follows: #340 iphone se 3rd gen; it has 104%. And then pow! woke us up: #350 dell precision has 150%. Let’s go look.
#350, “dell precision;” July CTR: 150%
These are available as laptops or desktops. They’d be expensive for the college-bound, and may be overkill for all but STEM students (and gamers).
Of course, getting a used one on eBay would be cheaper. And that 75% Average CTR tells us people are buying. Especially this summer; “dell precision” made June’s Roundup too, with the same spectacular 150% CTR. That was up from 110% in May.
But back in March, when it ranked #323 with well over 27,500 searches? Its monthly CTR was a shocking 22%! What the heck, right? Maybe preliminary searches for the college-bound, who came back this month to buy? Who knows; we doubt many of you have these to sell anyway, so let’s get back to the Roundup.
The next qualifiers are #353 ps vita 2000 and #355 milwaukee. The latter, a tool brand, is a Roundup regular. Then we have the last in this set of 100; it’s #386 dsi xl.
And finally, from #401-500
The first here are two more “grow a garden” searches. Ranked #433-434, these are grow a garden pets (118%) and disco bee grow a garden. Skip just one and there’s #436 nintendo wii. Then at #446 is raccoon (likely “grow a garden” related). Then more Nintendo at #448-449: nintendo 64 (150%!) and new nintendo 3ds xl. And yet another “grow a garden” high flyer is at #466: butterfly grow a garden has 105%.
Next is #469 gamecube console with 102%, and then one more with a perfect score: it’s #488 lens. Let’s take just a minute for a quick look.
#488, “lens;” July CTR: 150%
As we say in every eBay Roundup, cameras and things for cameras sell really, really well on eBay.
And as we said earlier here, cameras – from digital to old school – are trending in general now. This keyword, “lens,” is up 212% Year on Year. And unlike several we’ve looked at today, in May at its 15-mo peak search volume, it had a 150% CTR. So in its case, lots of searches and lots of purchases.
If you’re looking for what to sell on eBay and this is a niche you’re knowledgeable about? Go for it! Before everybody and their brother figures out cameras are selling again.
Oh, and speaking of selling, there’s one last qualifier in this month’s Roundup. Ranked #490, it’s brooks. (Probably the sneakers; sneakers are big on eBay.)
We hope some of these prove to be profitable leads for you!
If you’d like more ideas…
Here are our monthly US trend reports for Amazon and Etsy. And even if you don’t sell on Etsy, our Q2 (Apr-Jun) report might be worth a look. The Quarterly reports are always helpful for getting a high-level overview of current trends. Or watch a 5-minute video synopsis of the Etsy Q2 report on eRank’s YouTube.
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of data to gauge recent eBay trends and spot what’s new. Get related keywords, click data, and compare several platforms at once to learn where shoppers are for what you sell. Together, these tools are the best way to track eBay trending searches.
