The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss the month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 shopper searches tell us about what’s selling best on Etsy UK these days.

Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read this month’s US trend report first? Here you go! And here is our annual report on the top Etsy searches in 2025.

Your Top 20 Etsy searches in December

1. gift
2. jewellery gift
3. personalised gift
4. last minute gifts
5. earrings
6. pokemon
7. necklace
8. home decor
9. candle
10. stickers
11. mug
12. bookmark
13. christmas
14. furniture
15. personalised decorations
16. bracelet
17. wall art
18. candles
19. gifts for kids
20. art print

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database.

Happy New Year, everyone! Have you got started on switching your gift keywords over to Valentine’s Day? A couple of those searches had already hit your Top 1000 back in November. Curiously though, you have no Valentine-related searches in December’s, whereas the US has seven.

That said, same as the US this month, you have 10 climbers, three of them screamers. And both Canada and the US have those same three. So, we’re pretty sure they can be traced to Etsy. Here’s your top-ranked screamer.

No. 2: “jewellery gift” (not in November’s Top 1000)

Looks like Etsy first trotted this one out for you last March for Mother’s Day; it ranked 15^th. However, its reception back then was lukewarm: a 94% click-through rate (CTR) for the month. This time though, more UK shoppers were interested. For December, “jewellery gift” has 132%: impressive purchase intent. Let’s have a look at the rest.

The UK’s top Etsy keywords climbing highest fastest

Here are all your December climbers, in order by current rank, followed by their rank (if any) in November.

Ranked 2^nd: “jewellery gift,” screamer (didn’t make November’s Top 1000)

4^th: “last minute gifts,” screamer

7^th: “necklace,” up from #57

11^th: “mug,” up from #39

12^th: “bookmark,” up from #37

15^th: “personalised decorations,” screamer

16^th: “bracelet,” up from #25

18^th: “candles,” up from #30

19^th: “gifts for kids,” up from #802

20^th: “art print,” up from #33

It appears UK shoppers are even more enthused about screamer “last minute gifts.”

Ranked 4^th: “last minute gifts,” screamer

In terms of search count, it’s a single-month spike. Another reason we believe this isn’t a term shoppers suddenly and collectively began typing into search. Rather, it more likely stems from an Etsy homepage promo that shoppers clicked.

But check out that CTR stat: 150%; they get no higher. It indicates Etsy knew what it was doing; many shoppers clicked the promo. And liked what Etsy showed them: they clicked through many individual listings in their search results. Which in turn suggests they had purchase intent.

Top Etsy searches and purchase intent

Are any of you new to selling online? This will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the UK’s top Etsy keywords, yes. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. It lists which of your top 250 keywords have had the highest CTRs most recently.

Ranked 15^th: “personalised decorations,” screamer

This one though is more like screamer “jewellery gift.” For a UK Top 20 search, their CTRs are lukewarm. And their Competition levels can’t hold a candle to that for “last-minute gifts.” Just 6,000 listings use that keyword.

And speaking of candles, every year ahead of the holidays, we’ve noticed candles climb into the UK’s top Etsy searches. That doesn’t happen in the US, Canada or Australia. Two made your December Top 20. Those of you here for ideas of what to sell on Etsy, make note of that for next year. Here’s “candle.”

Ranked 9^th: “candle;” it was 9^th in November too

And look at that: it’s continued to trend through the first week in January. As for your other climbers, the only one that had far to go was #19 “gifts for kids.” An Etsy UK homepage promo was probably the source for that one, like November’s screamer, “personalised toys.” Here’s how that one’s doing now.

Kerthunk. Maybe “personalised toys” didn’t perform to standard, so it was quickly switched back to “gifts for kids.” We remember that the latter first popped up in your November and December Top 20s a year ago. Here it is now.

Ranked 19th: “gifts for kids,” up from #802

Perhaps “personalized toys” will also catch on. As we said in your last trend report, it seems like a natural for Etsy. If you’re in this niche, might be worth A/B testing next autumn. Meanwhile, let’s see what your Top 250 shopper searches tell us about what’s selling best on Etsy UK now.

Roundup! The UK’s top Etsy keywords with 125%+ CTRs now

For these Roundups, our calculations are drawn exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these should be what’s selling best on Etsy in the UK now. And anything of interest that’s Christmas-related, add to a Keyword List. That way, you’ll be a step ahead on product research for 2026 holiday shoppers.

On Etsy, a 100% CTR indicates buyers are highly engaged, clicking multiple listings in search result pages. That means click-through rates of 125% are exceptionally high. And for the third month in a row, you have an extraordinary number of high CTRs! A year ago, you had no qualifiers in your December Top 20 at all. This year, you have sixteen!

Ranked from #1-50

The first is your No. 1, gift; it’s got a perfect 150% CTR for December. With 132%, #2 jewellery gift is still a CTR qualifier. The next are personalised gift, last minute gifts, earrings, pokemon, necklace, home decor and candle. Skip one and there’s a quartet of Top 20 high flyers: mug, bookmark, christmas, furniture. Skip two and you have two more with 145%+: bracelet and wall art. Then your Top 20 winds up the way it began, with 150% for climber art print.

#20 “art print” – December CTR: 150%

Year on Year, “art print” is up 1,038%!

Of course, “art prints” has ferocious Competition. After all, “wall art” was your No. 2 search of the year for 2025. As it was in 2024, and in 2023, it was your No. 3. However, both “art prints” and “wall art” are what we data geeks refer to as a “roomy” category. One that offers plenty of room to find a niche to make your own. So, those of you looking for what to sell on Etsy, don’t let that competition stat put you off.

Moving on now to the rest of the Top 50, at #21-25 is a quintet of high flyers. Ring, christmas cards, lord of the rings, gifts for mum, mens clothing. Skip one and there’s another quintet: stranger things, book, f1, christmas card, 3d printed. Then at #33 begins another run of high flyers in a row. Jewellery, rug, digital products, homeware, jeffrey epstein quarter zip, and taylor swift.

“Homeware” also made the US Roundup. Here’s yours.

#36 “homeware” – December CTR: 150%

Year on Year, “homeware” is up 25,000%. So if you’re in the home furnishings line, be sure to add “homeware” to your SEO. (Except your listings that are selling well! Don’t touch those.)

Qualifier #39 cat breaks the spell, but it’s chased by two with 149%+ CTRs: #40 keyring and #42 lighting. Skip one for qualifier book nook, followed by two more on high, christmas jumper and mum. At #47, we dip for gifts for him before soaring aloft once more for fallout, mugs and keycaps.

Ranking #51-100

And the hits keep right on coming! At #51-55, a quintet with CTRs of 149%+ for the month: keychain, anime, arc raiders, stocking filler, digital planner. Next is qualifier gift for couple, then rings and stardew valley. Then another run of high flyers: vase, notebook, gift for her, dog, gold earrings, fivem. Take a breath and back to the heights for vtuber, warhammer, hazbin hotel, 3d print, bag.

Skip one and at #72-74, it’s a trio with 149%+: gifts for girlfriend, gift for grandparent, dad gifts. Next is qualifier hamper, then right back up with another trio: vintage jewelry, kpop demon hunters, personalised. Skip one again and from #80 there’s resident evil, coffee, pink, studio ghibli, star wars.

Then at #85-86, two that are brand-new to the UK’s top Etsy keywords: gift for yourself and editable matchbook. Both also boast 149% December CTRs, but note! Search-wise, so far they are both just single-month spikes. Best practice: add them to a Keyword List, let that watch them awhile before you invest. That said, we like the looks of this one.

#86 “editable matchbook” – December CTR: 149%

These are custom matchbooks for, say, wedding favors or to promote a small business. In the US, they’ve been around forever. Then, as cigarette smoking declined, they became less common. But now with digital technology so accessible, people can easily customize their own designs, even print them at home.

From these stats, sure looks like they could be catching on in the UK. But so far, you’ve got 99% of the global shopper pie. One to watch?

And back to the Roundup again where we skip ahead to #90-91: apron and gifts for men. Then December’s Top 100 ends with a run of 144%+! Christmas gift, christmas gifts, personalised jewellery, jewelry, housewarming gift and scarf.

Next, ranked #101-150

More high flyers: tote bag, cyberpunk 2077, custom, formula 1. Skip one and there’s chainsaw man and coasters. Then hoodie, halo, crochet, and cute. A quick word here about “cute.” All things cute have been trending in US Etsy shopper searches for years now and show no sign of stopping.

#112 “cute” – December CTR: 150%

Looks like it’s made its way to the UK.

After “cute” is dragon. Skip one and then from #115-121, a run of 140%+ CTRs. These are phone cases, runescape, slime, stocking, t shirt, poster, one piece. Next is qualifier minecraft, followed by keyboard, lamp, and lego, all three high.

At #126 we stoop for qualifier sword, skip three, then shoot skyward again for 10! From #130, the first five are secret santa, wedding, stocking stuffers, harry potter, 2026 calendar. The rest: mushroom, personalised bauble, lingerie, football and gothic.

Skip one and there’s a trio: garden, silver necklace, world of warcraft. Skip one for f1 gifts; skip one again and at #147 it’s arsenal with 149%.

Ranked from #151-200

We start off here at #152 with singleton evangelion. Skip two though and there’s a quintet, all with 143%+ CTRs for the month. The five: ffxiv, digital art, digital, dice tower, demon slayer. Skip one and there’s more; these all have 149%+! From #161: crystals, bracelets, books, 2026, christmas tree decorations, chrome hearts, leon kennedy.

Skip just one and you have two more with 149% CTRs: leather and patches. Skip one and still more: office, my hero academia, keycap, journal, kindle case. Then kitchen gift, katseye, mask, supernatural, taxidermy, pokemon cards, terrarium. But we have to pause here for a minute with that last one. Terrariums are trending in the UK.

#183 “terrarium” – December CTR: 149%

They’ve been trending in the US, too; rest assured, we have noticed, lol. Doing our monthly keyword review for the Monthly Trends tool, we’ve needed to google so many more words! Most turn out to be the Latin names of aquarium and terrarium plants.

Returning to your Roundup, next up are sonic, socks, and roblox. Skip four and there’s a quartet of high flyers: #191-194 stocking fillers, wedding dress, wax melts, posters. And the final four in the Top 200: personalised necklace, garden ornaments, funny christmas jumpers and handmade. “Handmade” has 149% for the month, yay!

Finally, from #201-250

Off like a shot with two more high flyers: #201-202 coffee table and animal crossing. Next is qualifier adhd planner. Then at #204-207, a quartet with 144%+: christmas decorations, christian gifts, bookmarks, book mark. Skip one and there’s outdoor and garden. Skip one again for funny shirt.

At #213-214 there’s a pair of high flyers, dungeons and dragons and chocolate gifts. Skip two for twenty one pilots; skip one and you have a sextet, all high flyers! From #219: stream overlay, sweets, storage organization, rust twitch drops, rabbit, tree topper. Then we skip one again and there are ten! The first six: wicked, sabrina carpenter, sideboard, spongebob [one word], sim racing and pig.

Now, in the US Roundup this month, “horse” ranks #208 with a CTR of 150%. (Your “horse” ranks #524; still, it has a worthy 148% CTR.) So next, we looked up your #223 “rabbit.” Year on Year, it’s up 9,000%, with a CTR for this December of 150%. But overall, your stats for  “pig” are even better! Average search count is the same as rabbit’s, yet has practically a third of the Competition.

#231 “pig” – December CTR: 149%

We figured out that “horse” is trending in the US because in Chinese astrology. 2026 is the Year of the Horse. It’s not as clear why your “rabbit” and “pig” are suddenly trending.

But those of you here for ideas of what to sell on Etsy, take note. See that big bump “pig” got last year from February through April? Probably Valentine and Mother’s Day gifts. If it repeats and if you’re quick, maybe you can catch some of that wave. Then “rabbit” had its 15-mo high in July; keep an eye on it for this year.

Now back to the last four of those ten high flyers: personalised t shirt; phone charm, yarn bowl, collar. Skip one and at #237 is cosplay; it has 142%. As we mentioned in the US Roundup, cosplay is huge on Etsy; it is for the UK too. Curiously, not so much in Canada, but wow, is it GIANT in Australia! There, “cosplay” currently ranks in the Top 50 with a CTR of 147%.

Moving on, at #239 you have advent calendar with a 149% for the month. Make a note of that for next year; traffic peaks in November. And from #241-245 you have a quintet, all with 149%: cheese, blanket, blue, balatro, bathroom. And same for your final three this month: jewellery box, ita bag and painting.

We hope some of these prove to be profitable leads for you! We’ll be back soon with what’s trending on Etsy in Canada, followed by our usual monthly trend reports. Then later in the month, we’ll have our Q4 Etsy Quarterly Report for you. Those are always interesting because they cover Halloween through the holidays, Etsy’s top three months of the year.

And with that, all of us at eRank wish you the best in the New Year! 

We’ll be here for you in 2026.

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.