The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.

See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 keywords in June

1. necklace
2. pokmon [sic] birthday invitation
3. sonic birthday invitation
4. digital products
5. spiderman birthday invitation
6. paw patrol birthday invitation
7. poster
8. posters
9. witch
10. pokemon
11. bracelet
12. birthday card
13. art print
14. jewelry
15. fathers day card
16. digital
17. mickey mouse birthday invitation
18. wall art
19. t shirt
20. womens clothing

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database.

Let’s begin with the elephant in the room. The five searches in your Top 20 for birthday invitations featuring this or that protected intellectual property (IP). Altogether, there are 15 in your current Top 1000. To sell them though, you’d need a license from the IP owner, which no mere mortal is likely to get.

Besides, there is plenty else afoot this month. We just skimmed through your Top 1000 for seasonal trends. Father’s day is in the lead, of course. Also, we saw plenty of searches related to hen parties and weddings. Plus prom and graduation and end-of-year teacher and coach gifts.

Maybe some of those gift searches were for necklaces because “necklace” is back in your Top 20.

Ranked #1: “necklace,” up from #42

Quite a good Average CTR (click-through rate): 120%. Even for Etsy, that is well above average. And when calculated for the month, “necklace” has a CTR of 147%. Plenty of purchase intent! We’ll have lots more about the latter coming right up, but first, let’s do your climbers and screamers.

The UK’s top Etsy keywords climbing highest fastest

Listed in order by current rank, here are your 10 hottest climbers. These are Top 20 keywords that weren’t on your previous Top 20. Three of them are what we fondly call “screamers.” Because not only were they not in your last Top 20, they didn’t even make your last Top 1000! That means these are either new trends that have gone viral, or glitches in the matrix. (These screamers are likely the former.)

In 1^st place: “necklace,” up from #42 a month ago

2^nd: “pokmon [sic] birthday invitation,” up from #22

3^rd: “sonic birthday invitation,” up from #23

5^th: “spiderman birthday invitation,” screamer (didn’t make your last Top 1000)

6^th: “paw patrol birthday invitation,” screamer

8^th: “posters,” up from #44 (but “poster” ranked 6^th)

14^th: “jewelry,” up from #83

15^th: “fathers day card,” up from #53

17^th: “mickey mouse birthday invitation,” screamer

19^th: “t shirt,” up from #69

Apart from the flurry of birthday invitation searches, no surprises here. It is notable that your Top 20 now has two poster searches. Here’s “posters.”

Ranked #8: “posters,” up from #44

Handsome stats; especially that average CTR: 119% is well above average. Calculated for the month, “poster” has a current CTR of 144%. And “poster” singular has a current monthly CTR of 150% – as high as these go! Together, they tell us that a lot of Etsy’s UK shoppers are interested in purchasing.

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the UK’s top Etsy keywords, sure. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently.

And given that it appears you’ve got quite a bumper crop this month, let’s get right to them.

Roundup! The UK’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most current purchase intent. Note that these calculations were drawn exclusively from your most recent full month of data. Regardless of their 12-mo CTRs then, most of these products are what’s selling best on Etsy UK now. Anything seasonal you can add to a Keyword List to have a leg up for next year.

Ranking #1-50

Note: For readability, we will only shout out individual CTRs that are sky high. Just keep in mind our 135% threshold indicates truly exceptional purchase intent. So, any keywords here that interest you will be worth researching.

Last month, you had just one Roundup qualifier in your Top 20; this month, you have eleven! (Wonder if that’s a record? In June last year, you had seven, which seemed like a ton at the time.) The first five: necklace, pokmon [sic] birthday invitation, sonic birthday invitation, digital products, spiderman birthday invitation. The rest: both poster and posters, then bracelet, art print, mickey mouse birthday invitation, and t shirt. Moving on to the rest of your Top 50, the next qualifier is #22 dress.

#22 “dress” – June CTR: 149%

All three of the keywords we’ve looked at so far in Keyword Tool have Competition stats in the red. If you are new to Etsy or to eRank, that might seem intimidating. It needn’t be! You just have to niche down. We did a quickie tutorial on that in this month’s US trend report; it’s in the Roundup section. That procedure works for any keyword.

Resuming our Roundup, next up are #28 keychain, #40 bookends, #43-44 lighting and eevee. And the last qualifier here is #46 world cup 2026 png.

Ranked from #51-100

The first qualifiers here are #63-64: spells and spreadsheet.

#64 “spreadsheet” – June CTR: 149%

Our first unicorn of June! Are you new? We call opportunities like these “unicorns” because of all the Etsy naysayers who claim they don’t exist. These are Roundup qualifiers that also have:

• 1,000+/mo searches in five+ of the past 15 months
• 100%+ Average CTRs
• Low competition

In Keyword Tool, “spreadsheet” is the very picture of a unicorn. Ten of the past 15 months with 1000+ searches; above-average Average CTR; Competition in the green. Be sure to check out its Related Searches table too; we took a peek and saw several more leads there.

Now back again to your Roundup and two more June CTR high flyers: #66 cross stitch and #68 anime. Skip down one and there’s a quintet of qualifiers! These are sea of thieves, sponge bob birthday invitation, spongebob birthday invitation, svg, and stl. Skip one again and there are two more: lightning mcqueen birthday invitation, and fursuit.

We featured “fursuit” in your September 2025 trend report. Here’s an update. Because “fursuit” is another of your unicorns.

#77 “fursuit” – June CTR: 148%

Furry gear is a Roundup regular in all four top Etsy countries (the US, UK, Canada, and Australia). Even readymade, it commands a premium price. The head alone can cost $700US (roughly £525GPB). Custom fursuits run £1,500 to £5,000+. Here for ideas of what to sell on Etsy in a niche you could make your own? We love this one.

And the last two qualifiers in your June Top 100 are #87 batman and #89 goose. By the way, “goose” is another high flyer; it has a 148% CTR for the month. Another couple months of 1,000+/mo searches, ’twill be a unicorn too.

Next, ranking #101-150

Straight out of the gate with two high flyers, #102 vase and #104 wedding welcome sign. We featured the latter in your Roundup last month. It had 149% for the month then, and it does for this month too. Next is #106 bracelets for women, then at #112: cufflinks. And then there’s the pair at #118-119: wedding seating plan and ottoman.

#119 “ottoman” – June CTR: 138%

Another unicorn! What more need we say? Except maybe to mention what we read last week in an Etsy seller forum. Someone made a milestone post to celebrate surpassing $1 million USD in sales. They did so in just four years, and all they sell is their own handmade furniture. Inspiring, right?

Next up on the Roundup is #121 apple watch strap. Then from #123-135 we have a baker’s dozen! The first seven: narrow console table (149%!), pokemon binder, pirate, pigeon, arsenal gifts, animated emotes, and black. The rest: best gift for her tshirt, taylor swift, rhipsalis, sweatshirt, svg bundle, and superhero birthday invitation.

Skip just one and there’s another big bunch, 11 this time. From #137, the first six: chatgpt, custom lego uv printing, custom minifigure uv printing, custom neon sign, custom plushie, and custom patch. The rest: custom 3d printing, digital camera, watch, vinyl, and golf.  And the last in this Top 150, both high flyers, are #149-150 fossil and ita bag. Unicorn Alert!

#150 “ita bag” – June CTR: 148%

“Ita bag” is a Roundup regular in all the countries we cover here. So we’ve featured it in past Roundups, including yours last July, back when Labubu made your Top 20. (Labubu went viral after being spotted on a pop star’s ita bag.) So, we thought we’d have a look at your current stats, and lo and behold: a unicorn! If you’re here for ideas of what to sell on Etsy, this is a fun niche.

Finally, ranked from #151-200

Here we’re off like a shot with a trio at #151-153: leavers shirt trapstar, lil, and limbus company. (Not sure which “lil” your search is for, but whatever it is, the UK has 80% of the global search volume for it.) Skip just one and there’s a quartet: korean, kindle case, manifest, and minimalist.

Next up, #166 dragon, #169 figurine, #178 ps5 case, #180 backrooms, and #183 heroquest. Then at #188-189, there’s a pair: mugwort and nails, followed by the last qualifier for this month’s Roundup: #197 zelda.

Phew! That was a lot! We hope some prove to be profitable leads for you.

As for us, it’s west to Canada we go! 

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.