The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s 20 highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.

See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 keywords in September

1. halloween
2. christmas
3. poster
4. gift
5. crochet
6. wall art
7. necklace
8. witch
9. 3d printed
10. home decor
11. posters
12. digital products
13. pokemon
14. candle
15. rug
16. rugs
17. wedding
18. tapestry
19. rings
20. art print

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database.

The UK’s top Etsy keywords climbing highest fastest

Oh boy: t’is the season! You’ve got “halloween” and “christmas” in your top two spots. So, we expect some upheaval in your Top 20 in terms of turnover. There are 11 climbers this month that weren’t in your last Top 20. Here’s the one that climbed highest from the farthest down.

Ranked #17: “wedding,” up from #177

We talked about “wedding” last September. As you can see above, it soared wildly high this time last year: over 40,000 searches for the month. There were three searches in that Top 20 with the word “wedding.” Ranking again in this year’s Top 20, looks like autumn weddings are here to stay in the UK. In last year‘s report, we wondered whether this new popularity in the off-peak season would make your lives easier. Has it?

Here are all 11 climbers

We’ve listed these in order by current rank, their former rank last. This way, you see at a glance which have climbed highest fastest this past month.

In 4^th place, “gift,” up from #42 a month ago

7^th: “necklace,” up from #34

8^th: “witch,” up from #39

9^th: “3d printed,” up from #49

13^th: “pokemon,” up from #24

14^th: “candle,” up from #62

15^th: “rug,” up from #22

16^th: “rugs,” up from #57

17^th: “wedding,” up from #177

18^th: “tapestry,” up from #87

19^th: “rings,” up from #23

As you can see, seven hardly climbed far; they all made last month’s Top 50. Most are your Top 20 regulars, just dislodged temporarily by the 14 climbers you had last month. Fourteen is a lot!

One of those was up and back down in a month: “playing cards.” As we mentioned in last month’s report, we’d never seen that search make any country’s Top 20. It now ranks #132, but it still has an exceptional click-through rate (CTR) for this month: 118%. As does this month’s second-highest climber, “tapestry.”

Ranked #18: “tapestry,” up from #87

We rarely see “tapestry” make any top Etsy country’s Top 20. As you can see above, it ranked high in the UK last November. Due to the holiday surge in search volume though, it didn’t make November’s Top 20. But who cares because it had a CTR that month of 149%: these were selling like hot cakes! Now, if you’re new to all this, you might be wondering how we can tell; here’s a quick explainer.

Click-through rates and purchase intent

If you’ve just started selling online, this will be a highly useful tip.

On ecommerce sites, click-through rates reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with the UK’s highest trending Etsy searches, certainly. Because who knows when some random keyword like playing cards or tapestry might shoot to the top, right? But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently. So, let’s go see what’s selling best on Etsy now, shall we?

Roundup! The UK’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most purchase intent currently. Note that these calculations were drawn exclusively from your most recent full month of data. Which means, whatever their 12-mo CTRs might be, these products are what’s selling best on Etsy UK now.

Ranking #1-50

Note: For readability, we will only shout out a handful of individual CTRs. Just keep in mind that our 135% Roundup threshold indicates truly exceptional purchase intent. Therefore, any keywords here that interest you will be worth researching.

In this month’s Top 20, you have six high-CTR qualifiers, starting with two about as high as these go. “Christmas” has 149% and “halloween” has a perfect 150%. Let’s take a quick look at the latter.

#1 “halloween” – September CTR: 150%

“Halloween” also has a remarkable 12-mo average CTR: 141% is a ton of purchase intent. There is also a ton of competition, but of course there is. “Halloween” is such a broad search, it’s more category than keyword. Especially on Etsy, where Halloween shopping is so huge.

With broad keywords like this, just use the data in Keyword Tool to assess demand. Then scroll down to its related searches table to find a product you can sell successfully. In our Etsy Q3 trend report, there’s a tutorial on how to use Keyword Tool to niche down. Check it out if you are new to eRank; it’s in the Roundup section. That procedure will work on any broad search.

Meanwhile, let’s get back to the rest of the Top 20 qualifiers. They are poster and posters (both have sky-high monthly CTRs), and pokemon and rings. Then at #22-23, there’s another pair of high flyers: halloween costume and sticker. Next up is #33 kitchen, followed at #46-48 by a trio: jewelry, lanyard, and tshirt.

Ranked from #51-100

At #55 is chatgpt pro. If you use it, it is one to watch.

#55 “chatgpt pro” – September CTR: 149%

Now, you can’t sell “chatgpt pro” itself on Etsy, of course. And Etsy is quite selective about what and how you can sell products created with it. Within strict guidelines, Etsy does allow you to sell prompts.

As of now, “chatgpt pro prompts” is a dud. “Chatgpt prompts” though at least has a couple of months with 1,000+ searches. So, that might be one to add to Keyword List. And so far, “ai prompts” is the pick of this particular litter.

In fact, only one stat is holding “ai prompts” back from achieving unicorn status. The stat it lacks is having a 125%+ CTR for the current month – which it might well do! But we can’t tell; it has to be in the Top 1000 for us to calculate it. And “ai prompts” barely missed making this Top 1000 by 50 searches.

We expect that will change in the very near future. So: are you looking for what to sell on Etsy in a niche you could make your own? Those opportunities are only getting more and more rare these days. If you’re open to working with AI, ai prompts is a niche well worth researching.

Speaking of unicorns…

Are any of you new to these trend reports? Analyzing monthly CTRs is how we spot opportunities for you. The items we get most excited about are in the Top 200 and have:

• 125%+ CTR for the current month
• 100%+ Average CTR
• 5+ out of 15 months with 1,000+/mo searches
• Low competition (in the green in Keyword Tool)

We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup, we do seem to find a few. Both “chatgpt pro” and “ai prompts” are nearly there. Let’s see if we can find a fully-fledged one. Also, as we go along, we’ll shout out any that are already in your blessing. “Blessing” is the proper collective noun for a herd of unicorns; given how we use the term, it’s apt.

Now, back to the hunt! Next up is #57 patterns, followed by a pair: #168-169 template and silver earrings. At #73 there’s t shirt; it has a perfect 150%. Skip just one and there’s another pair: lord of the rings and baby blanket. Skip one again and there’s a trio: framed wall art, wooden shelves, and trench crusade. Unicorn Alert!

#79 “wooden shelves” – September CTR: 150%

Hallelujah, “wooden shelves” has it all! It exceeds every metric for unicorn. It’s that rare opportunity when you’ve found a product with:

• Solid recent history of Etsy UK shopper demand
• Both current and sustained purchase intent, and
• Low seller competition

Congrats; we’re happy for you!

Back on the Roundup, at #82 is heroquest, then a quintet! From #84: pilates, pokemon binder, vtuber, wood, spock. Back in your April Roundup, we talked about the niche of equipping VTubers. Both “vtuber” and “vtuber model” are unicorns for you. Next up, a trio: #90-92 frames, dnd dice, cufflinks, and then at #97 is frog; it has 149%

Next, from #101-150

Straight out of the gate at #101 is funko, and then the list goes quiet until #127-128 mens bracelet and bridesmaid gifts. At #131 there’s art prints and then #134 dm screen. At #138-140 there is a trio: unusual wall clocks, keyrings, and leather. Since we couldn’t recall ever seeing “unusual wall clocks” make a Roundup, we looked it up.

#138 “unusual wall clocks” – September CTR: 148%

Look at that: the very picture of a unicorn! And it too is brand new. Because it’s the first time “unusual wall clocks” has risen high enough to break into your Top 1000.

As you can see though, it has a solid history of Etsy UK shopper demand. For 11 months of the past 15, it’s had 1,000+ searches. We like this one! Especially with “statement clocks” – oversized functional art pieces – being such a huge trend. And where better for shoppers to find unusual wall clocks than on Etsy?

Moving on, there are just six more qualifiers in this group of 50, and they are a sextet. From #144-149: tv cabinet, switch 2 skins, taxidermey [sic], japan, keyboard, and halloween coloring pages. Every one of these has a 147%+ CTR for the month.

Finally, ranking #151-200

At #152 is adopt. Whatever this search is for (National Adoption Week? Adoptober? Adopt Me?), so far it’s just a single-mo spike. Skip two and you have #155 ffxiv. Then skip one and there’s another sextet, the first three of which also have 147%+ CTRs! From #157-162, these are desk, brooch, climbing, mens rings, overwatch, and pin.

There’s a pair at #164-165: press on nails and website template. Keep a close eye on “website template;” one more month with 1,000+ searches and you’ll have another unicorn! At #169 is dark academia, followed by #173 digitaldownload [sic]. Then next, you have #182 3d print marvels figures, #184 tintin, and #187 bedding.

And the last for this month is #199 steins gate. Which means that’s a wrap for this month, gang. We really hope some of these prove to be profitable leads for you.

As for us, it’s west to Canada we go! 

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.