The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze your Top 250 keywords to see what they tell us about what’s selling best on Etsy now.

Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the US trend report first? Here you go! Or, if you prefer, our Pam Duthie’s made us a quick video summary of the US report; thanks, Pam!

Your Top 20 Etsy searches in August

1. wall art
2. furniture
3. home decor
4. personalized plastic
5. wedding gift
6. personalised gift
7. deltarune
8. christmas
9. reusable custom wedding cups
10. lighting
11. poster
12. prints
13. necklace
14. digital products
15. stickers
16. halloween
17. coffee table
18. tshirt
19. vintage
20. cards

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

You’ve got two doozies here, folks. None of our other top Etsy countries have either of these in their Top 20s. In fact, neither Canada nor Australia have either in their entire Top 1000s. The US does have “personalized plastic” at #58 and “reusable custom wedding cups” at #97. So whatever’s going on, you’ve both got it.

Now, about those screamers…

We’ve seen rogue screamers before. “Screamers” is our pet name for keywords that scream to the Top 20 seemingly out of nowhere. They didn’t even crack the Top 1000 the month before.

Including the two screamers, this month you have 11 climbers, keywords that weren’t in your last Top 20. You had 11 climbers last month, too. Of those, three were screamers. Let’s take a minute to see how those last three are doing now.

Your July No. 3 was screamer “vintage gift.”

It wasn’t in June’s Top 1000, and now we see it’s not in August’s either. Nor is your July No. 13 “gift for host.” However, your July No. 14, “back to school,” ranks #95 now.

In last month’s report, we chalked up your three screamers to Etsy promos on its UK homepage. This month’s screamers though? Neither fit the profile. So who knows; frankly, we’re stumped. But if they disappear just as quickly, why bother, eh? You’ve got plenty of promising climbers to talk about. Let’s get to them!

The UK’s top Etsy keywords climbing highest fastest

Here are your August climbers and screamers, listed in order by current rank.

Ranked 2^nd: “furniture,” up from #29

4^th: “personalized plastic,” screamer (didn’t make July’s Top 1000)

7^th: “deltarune,” up from #48

8^th: “christmas,” up from #64

9^th: “reusable custom wedding cups,” screamer

10^th: “lighting,” up from #84

11^th: “poster,” up from #42

12^th: “prints,” up from #23

17^th: “coffee table,” up from #96

19^th: “vintage,” up from #294

20^th: “cards,” up from #689

Too many to talk about each one. We want to leave time for your Roundup. (If you’re new, for these we analyze your Top 250 keywords. See what they can tell us about what’s selling best on Etsy UK these days.) We can dispense with your two screamers. We actually talked about them in the US report; if you’re interested, here‘s that link.

And we can skip “deltarune.” It’s a video game, and Royal Sciences LLC is known to protect its IP from unauthorized commercial use. As for “christmas,” well, we all know it’s coming. The only thing notable about it is that a year ago in August, it still ranked down at #69. We can only hope this early jingling here will convert to more ca-chings this year!

Ranked 2^nd: “furniture,” up from #29

Furniture made your August Top 20 last year too. But as you can see, it’s well up now, Year on Year and Month on Month.

Anyone here looking for ideas of what to sell on Etsy? Don’t be daunted by that six-figure Etsy Competition. Rather, view these stats as a way to gauge UK shopper demand and purchase intent for furniture generally. Then niche down from this broad keyword to one that’s more “long tail,” i.e., specific. Here’s a quick demo.

Tutorial: How to use Keyword Tool to niche down

On furniture’s page in Keyword Tool, we scrolled down to its Keyword Ideas table. There, for Keyword Match type, we chose “Broad” (circled here in yellow). This will show us all shopper searches with the word “furniture.” Then, to see which are trending most recently, we sorted the data by the Search Trend column. (Just click the header we’ve circled in orange.)

When sorted by which are trending now, the second one from the top, right below “furniture,” is “vintage furniture.” While its Etsy Competition figure is still in the red, it is a fraction of furniture’s. And while its 12-mo Average Searches stat is underwhelming (246), in August it got 2,550 searches. Enough to rank #454 in your Top 1000 this month.

What we like best about this one though is its Average CTR: an impressive 111%. And when we calculated its monthly CTR for August, it’s 128%. Plenty of purchase intent.

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s always good to keep up with the top Etsy searches. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll see which of the UK’s top Etsy keywords have had the highest CTRs most recently.

First though, let’s get back to your climbers.

Ranked 10^th: “lighting,” up from #84

Like “furniture,” this one was in your August Top 20 a year ago; “lighting” ranked 10^th then too. And it made your Top 20 again in April of this year. In terms of search history, we’d call that encouraging.

And anything above 100% is a worthwhile Average CTR. Because Monthly CTRs tend to wax and wane across a surprisingly broad range. For instance, in April, which had the same number of searches as this month, lighting’s monthly CTR was 109%. But at its 15-mo peak back in August 2024, its CTR was just 80%. (Low for Etsy; of the marketplaces we cover, Etsy has the most high CTRs.)

Whereas for this August? “Lighting” has a monthly CTR of 150%: that’s as high as they go! And so does this next climber.

Ranked 12^th: “prints,” up from #23

Since #11 poster is getting to be a frequent flyer for you, for the sake of time we’ll skip it. (If you’re interested, you can read about “poster” in the US report. We used “poster” for their niching-down demo.) But “prints” is making its Top 20 debut. And it has a far higher CTR this month than “poster.”

We analyzed prints’ performance for the months it’s been trending highest. In 2024, “prints” began climbing toward Top 20 territory in October and stayed high through January. The closest it got to the Top 20 though was #22 in December. However, any keyword ranking so high at the peak of holiday shopping is remarkable.

Also notable is that until recently, “digital prints” has been charting higher than “prints.” It made your Top 20 every month from September 2024 through January. Here’s “digital prints.”

Currently, “digital prints” is down both Year on Year and Month on Month. It ranked 63^rd this July; 97^th in August. Quite a drop for a former Top 20 regular. And its CTR for this month? It’s just 31%: ouch.

Ranked 17^th: “coffee table,” up from #96

Another climber making its Top 20 debut this month. In fact we don’t recall seeing it make any Top 20.

But as we can see here, it came close a year ago in August. And it had a click-through rate for the month of 149%! For this August, it’s 150%. Taken together with the stats above, this is about as good as it gets, folks!

Of course, in a perfect world, it would have low competition, too. But the fact that an Etsy listing uses this keyword doesn’t mean all that much. Simply because a good many Etsy shops have never sold a thing. Besides, you’ll whittle down much of that competition by niching down with your descriptor keywords; e.g., “resin coffee table.”

Ranked 19th: “vintage,” up from #294

This is the third time in 15 months that “vintage” has made your Top 20. It did this past May and June, too.

Year on Year, it’s up 288%. We’re happy for you vintage sellers! Hope you’re seeing this reflected in sales; “vintage” has an August CTR of 149%. But since “vintage” is more category than keyword, let’s move on.

Ranked 20th: “cards,” up from #689

This is the third of your August climbers we’ve never seen make a Top 20 before. That in itself is unusual.

That said, of the countries we cover here, it makes sense that “cards” would be on yours. Several times over the years, we’ve noted that greeting cards rank higher on Etsy UK than anywhere else. On the downside, “cards” has got the Etsy Competition to match, yikes! And at 89%, a lower Average CTR than we like to see. For August though, “cards” has a 145% CTR. Hope they’re selling like hotcakes.

And now, let’s see what else is selling like hotcakes in the UK these days, shall we?

Roundup! The UK’s top Etsy searches with 125%+ CTRs now

As mentioned here earlier, of the top ecommerce sites Etsy has the most keywords with high CTRs. Even on Etsy though, CTRs this high are extra high. Note these calculations are based on their search volume and clicks in our most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy now.

Most notably: just as you had in June, there’s an exorbitant number of high CTRs this month! Before yours in June, we’d never seen that before. But this month, the US has it too, as do you again. Last time, your monthly CTRs returned to normal in July. Meanwhile, for the sake of readability, in this Roundup we won’t shout out individual CTRs. We’ll just list all the shopper searches with CTRs of 125% and higher.

And our usual word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!

Ranking #1-50

To illustrate just how many high CTRs you’ve got this month, there are fourteen qualifiers in your Top 20. Last month, you had two. June’s, which we found so flabbergastingly high, had seven. Half as many as now.

Without further ado then, here are your August Top 20 high flyers. Ranked #2-4, a trio: furniture, home decor, and personalized plastic. Then three singletons: #7 deltarune; #9 reusable custom wedding cups; and #10 lighting. Next, from #12-17 is a sextet, all with 125%+: prints, necklace, digital products, stickers, halloween, and coffee table. Finally, the pair at #19-20: vintage and cards.

Moving on to the rest of your Top 50, next is the trio at #23-25: curtains, keychain, and labubu. Skip two and there’s another trio: #28-30 womens clothing, stl, and party cups custom. (More party cups!) Skip just one and next, a quintet of qualifiers. These are #32-36 rug, keycaps, birthday, template, and wedding.

Skip one again and you have another quintet. Ranked #43-47: autumn style gift, bracelet, digital planner, digital proof of printing, and crystals. Wrapping up the Top 50 with a bow on top are #49-50 mug and lingerie.

Speaking of “mug,” we noticed mugs are down – Year on Year, they’re down more than 50%. Just a month ago, “mug” was in your Top 20; “mugs” ranked #35. One or the other, and sometimes both, usually make your Top 20. But in August, “mugs” plural has dropped all the way down to #72.

We aren’t at all worried though, and don’t think you mug sellers should be either. Mugs (singular and plural) have done this three times in the past 15 months. And always spring right back up to Top 20 territory the very next month. Tellingly, in terms of purchase intent they have a solid Average CTR of 113%. And for August, even while they languish search-wise, #49 “mug” has a monthly CTR of 140%. And #72 “mugs” is brimming with 150%!

Ranked from #51-100

Straight out the gate at #51, we have posters, then #53 earrings. Then an ennead (haha, we had to look up the word for “group of nine”). From #55-63: groomsmen gifts, kpop demon hunters, business cards, canva template, bedside table, anime, vtuber, t shirt and svg.

With “furniture” and “coffee table” in your Top 20, let’s take a quick look at just-mentioned “bedside table.”

#59 “bedside table” – August CTR: 150%

Yep, it’s got a perfect 150% CTR for the month. And search volume is way up too, both Year on Year and Month on Month. As a matter of fact, “bedside table” is at its 15-mo high now.

And it’s had good search volume throughout. “Bedside table” has fallen below 1,000/mo only once in the past 15. And its Average CTR is also quite good: 119%. Clearly, this is among the UK’s more popular products on Etsy now. Yet Competition is just over 11,000 listings. Here for leads on what to sell on Etsy? There’s opportunity here.

Back on our Roundup, next is the trio at #68-70: halloween decor, halloween shirt, and painting. Then three singletons: #72 mugs; #76 hoodie; #78 cat. Then there’s a pair: #80-81 bedding and bathroom.

Skip just one for a couple more singleton high flyers: #83 fairy and #87 birthday card. (The latter has 149%; as we said, cards are popular products on Etsy in the UK.) And the last two qualifiers in the Top 100 are #92 taylor swift and #93 sticker.

Next, ranking #101-150

Nothing until #108 but there, you have a sextet: giftsforwomen [sic], custom necklace, clothes, dragon, digital print, and fairies. Skip just two and there’s a trio, all three with 148%+ August CTRs! Ranked #116-118: wall decor, sapphire, and shirt. As do, wow, all the next right on through #144!

These high flyers: #120 surface pro 11 13inch skin; #122-124 mtg proxy, minecraft, phone case. And the next four singletons: #126 hypnoring (no such thing; the product is “hypno ring”); #136 art; #139 birthday digital paper; and #142 picture book.

And then from #144-161, there is an unprecedented group of 18 high flyers! The first seven are sweatshirt, slime, scotland, skadis, shoes, gift for him, and fivem.

From #151-200

The rest of that group of 18: cosplay, cottagecore, dexter, desk lamp, decor, dead by daylight, digital product, dining table, dog collar, book, and cake topper. Phew! All high flyers too! Then we skip only one and up next is a group of 10, every one of which has a 149% CTR for August. These phenoms, ranked #163-172: pins, nursery wall art, moogle, minimalist, mens ring, halloween phone case, postcards, runescape, ring, kitchen and dining.

Next up, several singleton qualifiers: #174 print; #177 planner; and #181 coasters. “Coasters” has a monthly CTR of 149%. So, for those of you here for ideas of what to sell on Etsy, let’s have a look.

#181 “coasters” – August CTR: 149%

Promising! For lots of reasons. One, “home decor” is always among the UK’s top Etsy keywords. Two, coasters are relatively small and lightweight, so they’re both easy to store and inexpensive to ship. Three, there are virtually limitless ways to make them your own, which would help yours stand out in search. Or to personalize or customize them; both options are among what’s selling best on Etsy now.

And feast your eyes on these stats! Search volume hasn’t dropped below 2,000/mo in the past 15 months. And then there’s that fantastic Average CTR: 123%.

With that, let’s get back to the rest of your Roundup. At #185 is dad, then a trio at #194-196: housewarming gift (coasters!); wedding invite; invitations. And the last two qualifiers in this month’s Top 200: #199-200 birthday shirt, bow and arrow.

And finally, ranked #201-250

From #201-203, a trio of high flyers: buckles; british; and chess. Skip just one, and there’s a sextet, all with 148%+: charm, clothing, argenti, fortnite, ghostbusters, and gift for her. Skip two and there are more high flyers: #213-217 doctor who, corselette, custom keycaps, cushions, crochet. Then a singleton, #219 3d printing.

Skipping just one, you have another sextet, beginning with #221: tzeentch, umamusume, zodiac, social media templates, sideboard, and soap. Skip just one again and at #228-232, a quintet: silver ring, scarf, strade, table, star necklace. Next, the pair at #234-235: journal and interview with the vampire. Then a singleton, #237 monster hunter.

Next up, a trio: #239-241 manga, magpie, personalised. Skip one and there’s a pair: #243-244 halloween costume and jibbitz. And at #247-249 is a trio with 148%+ CTRs: basic stussy hoodie, valorant, and shelves. We’ll finish with a closer look at that last one, “shelves.”

#249 “shelves” – August CTR: 148%

Here’s another in the home decor/furniture realm of the UK’s top Etsy keywords. This one’s only dropped below 1,000 searches a month once; conversely, it ranked 13^th in February’s Top 20.

“Shelves” also has a worthy Average CTR of 104%, and accessible competition. Those of you looking for ideas of what to sell on Etsy, this one looks worth researching.

As for us, it’s west to Canada we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.