Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.
See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Your Top 20 keywords in April
- tshirt
- project hail mary
- rug
- pokemon
- wall art
- poster
- 3d printed
- shirt
- home decor
- necklace
- gift
- furniture
- stickers
- silver ring
- personalised gift
- mens clothing
- earrings
- anniversary gift
- digital products
- cat
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database.
“Cat” is back in your Top 20!
Ranked #20: “cat,” up from #31
From what we can tell, “cat” has only made your Top 20 once before, in October last year. Comparing this data with October’s, its 12-mo CTR is up from 124 to 136%. And its monthly click-through rate (CTR) is nearly as high now as it was then: 149%. That indicates “cat” has absolutely scads of purchase intent!
Curiosity now piqued, we had to find out what cat items this many UK Etsy shoppers are after specifically. So we scrolled down in Keyword Tool to its related searches table. As filter, we chose “Broad,” circled here in lilac. This shows us all Etsy UK searches with the word “cat.” And to see which are trending highest now, we clicked the header “Search Trend.”
And wow, that Competition stat drops dramatically – and fast! From over a quarter million for No. 1 “cat,” to No. 2 “cat ears” with fewer than 4,000 listings. Yet “cat ears” got a worthy 2,400 searches this past month. In fact, in your current Top 1000, it ranks #201 with a monthly CTR of 148%!
#201 “cat ears” – April CTR: 148%
You might have the makings of a unicorn here. So-called because of all the naysayers claiming Etsy’s become hopelessly oversaturated. How a high-ranked product with established search history and low competition that’s selling well is impossible to find. Yet we keep seeing them; we just found a bumper crop for this month’s US trend report. (Just search it for “unicorn.”)
As for “cat ears,” we’d need its 12-mo CTR to climb above 100% before calling it a unicorn. It may well happen! When we did our monthly review of the Etsy Category Top 100 lists, we saw “ear” searches galore! There are 24 in Accessories alone, and “white cat ears” ranks #24.
Next, let’s take a quick look at the rest of your climbers.
The UK’s top Etsy keywords climbing highest fastest
Listed in order by current rank, here are your hottest climbers.
Ranked 2nd: “project hail mary,” up from #63 a month ago
3rd: “rug,” up from #21
8th: “shirt,” up from #46
9th: “home decor,” up from #27
12th: “furniture,” up from #128
14th: “silver ring” (not in the Top 1000, but its plural ranked #398)
15th: “personalised gift,” up from #74
16th: “mens clothing,” up from #42
18th: “anniversary gift” (not in the Top 1000; its plural ranked #30)
19th: “digital products,” up from #33
20th: “cat,” up from #31
Not much surprising here. “Silver ring” sure covered a lot of ground in a month, though. In fact, it’s at its 15-mo high now. Have a look.
And it’s also got quite a nice Average CTR: 121%. That is well above average purchase intent. Here’s our customary explainer in case anyone could use one.
Top Etsy searches and purchase intent
Especially for those of you who are new to selling online, this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just scrolling.
You’ll want to keep up with the UK’s top Etsy keywords, of course. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently. “Shirt,” for instance.
#8 “shirt” – April CTR: 149%
Selling like hot cakes! “Shirt” searches are at a 15-mo high now; Year on Year, they’re up over 200%. All stats are excellent, apart from competition, but that’s easily remedied. You can use the same procedure we demo’d above for “cat” to niche down any keyword. Same way we found one of your highest trending Etsy searches, “cat ears,” has low competition. And those are selling like hot cakes right now, so let’s go find some more, shall we?
Roundup! The UK’s top Etsy keywords with 135%+ CTRs now
Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most current purchase intent. Note that these calculations were drawn exclusively from your most recent full month of data. Regardless of their 12-mo CTRs then, these products are what’s selling best on Etsy UK now.
Ranking #1-50
Note: For readability, we will only shout out individual CTRs that are sky high. Just keep in mind our 135% threshold indicates exceptional purchase intent. So, any qualifying keywords that interest you are worth researching.
You have three qualifiers in your Top 20 this month. Two we’ve already talked about, shirt and cat. The third is 3d printed, which we featured in your March trend report‘s Roundup.
Moving on to the rest of the Top 50, at #21 is custom; it has a current CTR of 149%. Then you have three more high flyers: #33 dog (146%), followed by #35-36 3d print (149%) and slime. And whoa Nelly, get a load of “slime!”
#36 “slime” – April CTR: 149%
“Slime” is a unicorn! Which is so unexpected; we assumed competition would be through the roof. Especially given its relatively low barrier of entry. Those of you here looking for ideas of what to sell on Etsy, we see opportunity here!
You’ve got three more qualifiers in your Top 50. At #46 is one piece, then two with 149% current CTRs: #48 cards and #50 vtuber model. Competition for “cards” is 1.5+ million listings. “Vtuber model” has 400.
#50 “vtuber model” – April CTR: 149%
And “vtuber model” is the very model of a unicorn. As it is in every Etsy country we cover here, which is rare. Looking for a niche you could make your own? Provisioning Virtual YouTuber content creators is one such.
Ranked from #51-100
Straight out of the gate, a trio of high flyers: #51-53 dice, bbq tool shelf, invitation. Then we have to drop down aways before the next, but it’s a quartet. From #68-71: fabric, dungeon crawler carl, graduation gift, birthday cards. Skip two and there’s custom badge. Unicorn alert!
#74 “custom badge” – April CTR: 144%
We featured “custom pin badge” in your January Roundup; it’s a unicorn, too. “Custom badge” ranks higher, is broader, and covers a wider range, from cloth patches to plastic items. Haven’t badges always been popular in the UK? We’re surprised this Competition stat isn’t far higher. If you’re here to find out what’s selling best on Etsy UK, check out this niche.
Back on the Roundup, a quintet is next. Ranked #82-86: spells (150%!), snake, resident evil, stream overlay (148%), and sea of thieves. “Stream overlay” is another unicorn we showcased in your January Roundup. It’s also a frequent flyer on US Roundups, including Q4’s (Oct-Dec). Clearly, stream overlays are selling well on both Etsy US and Etsy UK these days. Anyone looking for ideas of what to sell on Etsy, here’s another unicorn for you!
Next: #88 valorant, followed by a quartet: #91-94 haikyuu, ocean, outdoor bar, outdoor shelf. Skip one and there’s a pair: demon slayer and desk mat. Skip one again and there’s another pair: chud and fish.
Next, ranking #101-150
This group begins with #103 project hail mary poster, followed by #107 tie. (“Tie” is currently at its 15-mo high.) Next are #115 viking, #123 pdf, #130 floating shelves, and #132 bracelet. Man, “bracelet” has plummeted in a month; it ranked #12 in March, likely due to Mother’s Day. On the other hand, its monthly CTR is higher now: from 135 to 148%!
At #139-140 there’s a pair, both high flyers: custom stickers and diy gift. We couldn’t recall seeing the latter before, so we took a quick peek in Keyword Tool. Averages Searches under 400 and Competition over 50,000. No thanks! Next is #146 bfdi, and then from #148-150: bloodborne, body pillow, and flower.
#149 “body pillow” – April CTR: 148%
While we’d like to see more months of good search volume, “body pillow” is certainly verging on unicorn. We’ve watched these evolving from niche anime waifu pillows to mainstream wellness products. Given how massive both anime and wellness are with shoppers now, we see potential here. If you’re risk averse, add it to a Keyword List; watch it a while first.
Finally, ranked #151-200
And this might be another unicorn forming.
#151 “fingerboard” – April CTR: 148%
Notably, you guys have the biggest slice of the global shopper pie: 41%, trailed by the US with 27%. We don’t see that too often. These aren’t new. Fingerboarding started in the late 1960s as DIY cardboard toys. Tech Deck’s launch in 1999 brought mass-market popularity. Now of course it’s Instagram and TikTok driving current trends.
“Fingerboard” is a full-fledged unicorn for Etsy US, boasting an average CTR of 149%! But their search volume for April is like yours a year ago in April. Which is to say, zero; thus far, shopper demand is erratic. One to watch though. Especially for those of you seeking an Etsy niche you could make your own.
Meanwhile, back on the Roundup, a trio is next: #154-156 grogu crochet pattern, harry styles, elden ring. Skip one and there’s high flyer pin board. Skip one again for another trio: porsche poster, procreate and brass. There’s a pair next, #167-168 leon kennedy and kashmiri bangles, followed by #170 linen fabric.
At #174-177, a quartet: suncatcher, sticker, rust twitch drops, sonic birthday invitation. Skip one and there’s shell and studio ghibli. Skip one again and there’s blue and earring. Drop down a few for another pair, #188-189 dnd dice and custom pokemon card. At #191 is retro and at #194 you have embroidered cap, both with 148%. And the final three for this Roundup: #195 furry adopt, followed by #197-198 london and light.
We hope some of these prove to be profitable leads for you!
As for us, it’s west to Canada we go!
And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
