Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s 20 highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.
See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Your Top 20 keywords in August
- spiderman
- personalised gift
- home decor
- earrings
- halloween
- crochet
- wall art
- posters
- bracelet
- poster
- art print
- art
- jewelry
- playing cards
- pokmon birthday invitation
- sonic birthday invitation
- christmas
- bookmark
- crochet pattern
- digital products
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database.
The UK’s top Etsy keywords climbing highest fastest
You’ve got higher than usual turnover in your Top 20 this month. Only six searches carried over from your last Top 20. But this is good news, actually. Because a month ago, it had seven trademarked birthday invitations, two of them in your top two spots.
This month, there are just two of those, and they rank #15 and #16. So hopefully they are on their way down and out. And filling up those other five vacated spots are some of your Top 20 regulars, resuming their rightful places. Along with these though, you’ve also got one shopper search we’ve never seen make any country’s Top 20 before.
Ranked #14: “playing cards,” up from #227
And “playing cards” is also a unicorn! Now, for anyone new, “unicorn” is our pet name for opportunities like this one. (So-called because of all the Etsy naysayers who claim they don’t exist.) These are shopper searches that have:
- Five+ of the past 15 months with 1,000+/mo searches
- Low competition (green in Keyword Tool)
- 100%+ 12-mo click-through rates (CTRs)
- 125%+ CTRs for the current month
For those of you who are new, we’ll explain more about monthly CTRs shortly. For now, let’s get to the rest of this month’s climbers.
August’s hottest shopper searches
Here are your 14 climbers: the Top 20 searches that weren’t in your last Top 20. We’ve listed them in order by current rank, their former rank last. This way, you see at a glance which have climbed highest fastest.
In 1st place, “spiderman,” up from #66 a month ago
2nd: “personalised gift,” up from #21
3rd: “home decor,” up from #23
5th: “halloween,” up from #123
8th: “posters,” up from #113
9th: “bracelet,” up from #218
10th: “poster,” up from #228
11th: “art print,” up from #35
12th: “art,” up from #58
13th: “jewelry,” up from #28
14th: “playing cards,” up from #227
17th: “christmas,” up from #238
18th: “bookmark,” up from #37
19th: “crochet pattern,” up from #52
As mentioned, apart from “playing cards,” there are no surprises here. “Halloween” and “christmas” are right on time, as is “personalised gift” rising to the top. Are you new and planning to offer personalized or custom gifts? Get all the prep you can done now, before it gets hectic. Here is eRank’s collection of proven tips to help you through!
Most of the rest of these are your Top 20 frequent flyers. We’re glad to see “bracelet” has bounced back. Have a look.
Ranked #9: “bracelet,” up from #218
Month on Month, search volume for “bracelet” is up 235%. Even better, its monthly CTR is up from 81% to 150% now, which is as high as they go. So, yes, showing plenty of purchase intent! Here’s a quick explainer.
Click-through rates and purchase intent
If you’ve just started selling online, this will be a highly useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of purchase intent.
You’ll want to keep up with the UK’s highest trending Etsy searches, certainly. Because who knows when something random like playing cards might shoot to the top – and turn out to be a unicorn! But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently. So, let’s go see what else is selling like hotcakes, shall we?
Roundup! The UK’s top Etsy keywords with 135%+ CTRs now
Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most purchase intent currently. Note that these calculations were drawn exclusively from your most recent full month of data. Which means, whatever their 12-mo CTRs might be, these products are what’s selling best on Etsy UK now.
Ranking #1-50
Note: For readability, we will only shout out a handful of individual CTRs. Just keep in mind that our 135% Roundup threshold indicates truly exceptional purchase intent. Therefore, any keywords here that interest you will be worth researching.
You have another bumper crop of high CTRs in your Top 20 this month. They are spiderman, earrings, halloween, bracelet, art, pokmon [sic] birthday invitation, sonic birthday invitation, and digital products. Every one of these has 146%+ for the month.
Moving on to the rest of the Top 50, next up are #24 pokemon, #26 acotar, and #29 furry. Unicorn alert!
#29 “furry” – August CTR: 149%
We featured related search “fursuit” in your June trend report. As we said there, furry gear is a Roundup regular in all four Etsy countries we cover here. Even ready-made, it commands a premium price. The head alone can cost $700 – roughly £517 GPB. And custom fursuits run £1,500 to £5,000+.
And “furry” and “fursuit” are both in your blessing of unicorns. (“Blessing” actually is the official collective noun for unicorns. Given how we use the term, they are indeed!) Here for ideas of what to sell on Etsy in a niche you could make your own? We love this one.
Moving on now to the rest of your Top 50 qualifiers, next up you have #37 spells with a CTR of 149%. Note that all things witch have been ranking high in the UK, US, Australia, and especially Canada. And it isn’t Halloween; searches are year round. If this niche appeals to you, we see opportunity here.
The final three for this round are #43 t shirts, #45 amethyst and #46 nails. The latter two both have 149% for the month.
Ranked from #51-100
At #55 is wedding anniversary card followed by #57 rugs, #60 planner stickers, and #63 cyberpunk.
#63 “cyberpunk” – August CTR: 150%
How about that: another unicorn! Now, note that without a license you cannot profit from the intellectual property (IP) of the game. The good news? “Cyberpunk 2077” is not the sole reason “cyberpunk” is trending in the UK and US. In fact, as far as Etsy goes, according to our data it may not even be the chief reason. “Cyberpunk 2077” ranks down at #182 with a current CTR of just 108%; its 12-mo CTR is lower too.
What’s also trending is the aesthetic itself, which goes back to the 80s. Cyberpunk streetwear, techwear, and utilitarian gear are especially popular now in UK fashion and accessories. On Etsy US, it’s spread wider to include stickers, posters, mousepads, etc. Well worth researching!
Meanwhile, back on the Roundup, next is #68 fivem, then a pair: #70-71 custom pokemon card and camera. Skip one and you have a sextet! From #73-78: pokemon binder, round rug, minecraft, keychain, taxidermy, and sword. Skip two and there’s another pair, stamps and spongebob birthday invitation. And just one more in this month’s Top 100: it’s #92 ceramic.
Next, from #101-150
Another bracelet search with a sky-high CTR: bracelets for women has a perfect 150% for the month. And the next 14 in a row have 147%+! There’s #110 weekly planner, followed by #112 mid century modern, #114 christian wall art, and #118 bandana. Then a pair of pairs: #120-121 atsfriendly cv template and ariana grande, and #123-124 jewelry box and jaipur. And the last are in a quintet: #126-130: embroidery, disney, printables, sea of thieves, and puppy.
Next is #131 phone case, followed by a tetradecad! (Haha, we had to look up what a group of 14 is called; this may be a Roundup first!) From #133-139, the first seven: crochet baby blanket, cufflinks, board game table, cape, cats, stained glass, and steelix ornament. The rest: sticker, svg, tarot cards– and hold up!
#142 “tarot cards” – August CTR: 147%
“Tarot cards” is a unicorn! But looks like it might not be for much longer if that Competition stat continues to climb. So you may want to get while the gettin’s good.
As for the rest of that tetradecad, the final four are peptide labels, personalised, patagonia poster, and original painting. And the last qualifier in the Top 150 is #150 keycaps. “Keycaps” is another of your unicorns; we talked about it in your May trend report.
Finally, ranked #151-200
And speaking of unicorns…
#152 “wax melt burner” – August CTR: 148%
We haven’t set a minimum Average Search count that a unicorn requires. They just have to have 1,000+ searches/mo for at least five of the past 15 months. Which means “wax melt burner” qualifies: with August, it’s got the required five. So it’s a brand-new unicorn for your fold.
And we do think there could be opportunity here. Globally, fragrance has been gaining in popularity for years now. And this product is a natural for Etsy, since they can be made of ceramic, some featuring elaborate tableaux. That said, given the low Avg. Searches stat, you could add it to a Keyword List first. See if it continues to trend. Or throw caution to the wind and go for it, because these would make lovely Christmas gifts.
Resuming the Roundup once more, next up are #161 pokemon dice tray, #163 tradingview, and #167 mewtwo. And there are only two more qualifiers in this Top 200: #174 lamp and #183 slay the spire. Which means that’s a wrap for this month, gang. We hope some of these prove to be profitable leads for you.
As for us, it’s west to Canada we go!
And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
