The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about which products are selling best now.

Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the US trend report first? Here you go!

Your Top 20 Etsy searches in July

1. wall art
2. stickers
3. vintage gift
4. gift
5. personalised gift
6. labubu
7. jewellery
8. digital products
9. tshirt
10. home decor
11. necklace
12. wedding gift
13. gift for host
14. teacher gifts
15. back to school
16. pokemon
17. earrings
18. mug
19. digital
20. halloween

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

Some fun climbers to report! “Climber” is our term for current Top 20 searches that weren’t on the last Top 20 list. You have 11 this month. The higher side of the average, but not so out of range as some you’ve had recently. When Top 20 turnover reaches 17 new Month on Month, that’s alarming.

Etsy’s 2023 pledge to sellers to really push its marketing is the chief driver. Here, we refer to it (in fondness, of course!) as “flinging spaghetti at the wall to see what sticks.” They’re testing to see which homepage promos get UK shoppers to click. And mostly, those eye-catching homepage promos are highly effective. After all, Etsy has ALL the data.

But some are a miss. You have three of those this month. Let’s get to them!

The UK’s top Etsy keywords climbing highest fastest

Last month, you only had six climbers, and no “screamers.” So-called because they scream to the top, seemingly out of nowhere; they didn’t crack the previous month’s Top 1000. Here are your July climbers in current rank order, followed by the rank they had (if any) in June.

Ranked 2^nd: “stickers,” up from #59

3rd: “vintage gift,” screamer (didn’t make June’s Top 1000)

6^th: “labubu,” up from #37

8^th: “digital products,” up from #27

12^th: “wedding gift,” up from #547

13^th: “gift for host,” screamer

14^th: “teacher gifts,” up from #650

15^th: “back to school,” screamer

17^th: “earrings,” up from #32

18^th: “mug,” up from #28

20^th: “halloween,” up from #270

Way too many to discuss here! We want to save time for your Roundup. See what your Top 250 have to say about what’s selling best on Etsy UK these days. We can dispense with two of your screamers. The US has the same ones in their Top 20: “vintage gift” and “gift for host;” we covered them there. (If you’re interested, here’s that link to the US Etsy trend report.)

Your third screamer though is on the odd side. How could Etsy have gotten this one so wrong?

Ranked 15^th: “back to school,” screamer

Here’s your data.

“Back to school” buying is HUGE in the US; in the UK, not so much. Multiple factors drive the difference between the UK and US; here are just three.

• UK students only get about six weeks off as a summer break. Kids don’t grow so much in that time that they need new clothes.

• Nor do your seasons change as dramatically, summer to fall, as they do in much of North America. More people here, all ages, switch to wearing “fall colors.” And younger kids have grown quite a lot since last fall.

• Another difference is that more UK school children wear uniforms than do in the US. They’d not shop Etsy for uniforms. As our Pam Duthie in Scotland points out, school uniforms save UK parents a lot of dosh. Here, kids (especially those aged 12-16) feel they must have at least some new duds in the latest fashions.

All of which leads to considerable spending for US families on “back to school.” There are nine related searches in the US Top 1000. “Back to school” ranked 25^th; here’s their data.

“Back to school” is up 115% on Etsy in the US. For you though? It’s up by 1,148%. We are certain Etsy homepage promotions are behind both YoY surges. The key difference though is that lots of US parents are purchasing. Lots of UK parents are not.

If you’re new, you may be wondering how we know. It’s simple.

Tip: top Etsy searches and purchase intent

For those of you new to selling online, this will be a highly useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, keeping up with the UK’s top Etsy keywords is necessary. But for insight into which of these products are selling best, look to their click-through rates.

Take the case of “back to school.” In the US, that shopper search has a 12-mo CTR of 110%. In the UK, it’s an unpromising 40%. And when calculated for July, at its zenith of popularity? Even worse: just 31%.

All of which explains why we end all our trend reports with a Monthly CTR Roundup. Every month you get a list showing which of the UK’s top Etsy searches have the highest CTRs now.

But first, we need to get through all these climbers! Now that we’ve made short shrift of your screamers, let’s look to whittling down your climbers. We can skip your frequent flyers: stickers, digital products, earrings, and mug. They aren’t news; in June, they just got nudged down a little to make room for Father’s Day searches. That still leaves us plenty of interest to talk about – like this next one!

Ranked 6^th: “labubu,” up from #37

Labubu didn’t actually have all that far to climb either. But since she’s new, and for Etsy UK, making her debut, let’s have a look.

Lol, we LOVE that line chart! It captures her so well. It is Labubu’s nature to be chaotic. But oh boy, is she popular! She’s taken the world (literally; this is now a global trend) by storm.

Anyone out of the loop? “Labubu” is a character first introduced in 2015 in the “The Monsters,” an illustrated book series by Kasing Lung. Four years later, he collaborated with Pop Mart to create collectible toy versions. But what catapulted Labubu onto the world stage was her association in early 2024 with a pop star. She was glimpsed dangling from Blackpink Lisa’s ita bag, and snap, that was all it took.

As it happens, ita bags have been trending, too, and for longer. We began noticing that keyword turn up on various Top 100 lists in the late 2010s. “Ita bag” is in your July Top 1000 at #497 with a monthly CTR of 125%. Here’s its current data and 15-mo trend history.

July is down from June, and YoY. Still, if you’re looking for what to sell on Etsy, it’s worth adding to a Keyword List. Because unlike Ms. Labubu, “ita bag” is not protected intellectual property. It’s a safe way to get in on the global anime/manga trend.

Ranked 12^th: “wedding gift,” up from #547

Nice! Searches are well up Year on Year: by 232%, to be precise.

To some extent, this is a seasonal search, although more so in some countries than others. Yours is one of the countries in which that is true… erm, except last year. In the UK, “wedding gift” had its peak in May last year. Which would make sense for the US (June’s always been the traditional choice), but August is your peak wedding month.

One reason for that, we’ve already touched on. Your school holidays typically start in late July, ending early September. Also, you lot want the warmest month of the year for weddings; here, we avoid it: too hot!

Nonetheless, “wedding gift” was your No. 1 search in May 2024, up from #408 the month before. Here’s an old screenshot we took in early June 2024 showing its search history in the preceding 14 months.

Now, see? Back in 2023, wedding gift shopping peaked in June and July, as you’d expect for August weddings. Huh! Well, whatever was going on in 2024, it appears it’s back on track this year. (Incidentally, the US is the opposite; it’s off piste this year. According to industry reports, there will be more autumn weddings this year. Our data bears that out: “wedding gift” ranks 7^th on Etsy US now, up Year on Year by 734%.)

Ranked 14^th: “teacher gifts,” up from #650

Another UK shopper search that’s well up Year on Year: 355% up!

Is your niche? Be sure to note that in the US, this search peaks twice a year: in May and again in November. So, if you sell to the US, perhaps your wares can attract some of that winter traffic. (We think many US teachers would be pleased to receive a gift that’s from the UK <3)

And finally, ranked 20^th: “halloween,” up from #270

Well, it’s hardly surprising that this would be trending. But we were curious how it might look compared to last year.

It might be hard to gauge by eye, dwarfed as last July was by October’s 50,000+ searches. But this July, “halloween” searches very nearly doubled Year on Year: they’re up 96%. And while this keyword’s 12-mo CTR is a worthy 104%, it is even better when calculated for July: 132%.

Altogether, you have five Halloween-related searches in your July Top 1000. Three of them are for shirts; the highest ranked, #76 “halloween shirt” has a monthly CTR of 149%! The highest these CTRs go is 150%. Even for Etsy, which has the most high CTRs of all the top marketplaces, that is sky high.

And now it’s time to see what else is selling well on Etsy UK now.

Roundup! The UK’s top Etsy keywords with 125%+ CTRs now

Here’s your insider access to which of the UK’s top Etsy searches have the highest CTRs now. Remember, high click-through rates are the best indicator of purchase intent. So, if you’re here scouting ideas of what to sell on Etsy, this is for you!

As mentioned above, of the top online marketplaces we cover, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs this high are rare. (Although last month sure made it seem easy: we’ve never seen so many high CTRs in any trend report!) Keep in mind, we base these calculations exclusively on our most recent full month of data. Therefore, regardless of their 12-mo CTRs, of the UK’s 250 top Etsy searches, these products are what’s selling best now.

Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or possibly prohibited by Etsy, please look before you leap!

Ranking #1-50

Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%. (Which is sky high.)

In terms of high CTRs, June was a record breaker for you! You had seven qualifiers in your Top 20. July is back to normal; you have two: #18 mug (150%!) and #20 halloween.

Still, the rest of your Top 50 is pretty darn stellar: eight shopper searches have 149%+. The first of these is #30 birthday. Qualifier #32 t shirt has less, but the next three in a row have 150%! These are #34 candles and the pair at #37-38: stl and team fortress 2.

At #41 is qualifier graduation gifts, followed by two with 149% CTRs: #43 minecraft, and #47 phone case. “Phone case” is actually the first of a quartet of qualifiers; the next is #48 deltarune. The final two, #49-50, both have 149%: business cards and flowers.

In the US Roundup, “flower” (singular) had a July CTR of 150%. Let’s take a quick look at yours.

#50 “flowers” – July CTR: 149%

Wow, way up Year on Year! In fact, it’s up a whopping 17,000%! (“Flowers” had just 50 searches in July 2024.) And it’s still trending this week.

Everything looks great, save for that pesky Etsy Competition stat. So, as we did with “flower” for the US’s Roundup, let’s do a quick tutorial on niching down.

Tutorial: How to use Keyword Tool to niche down

On flowers’ page in Keyword Tool, we scrolled down to its Keyword Ideas table. There, for Keyword Match type, we chose “Broad” (circled here in yellow). This will show us all of Etsy’s UK shopper searches with the word “flowers.” Then, to see which are trending now, we sorted the data by the Search Trend column. Just click the header we circled in orange.

At first glance, you might dismiss the second- and third-ranked keywords due to low search volume. But you have to remember to mouse over the bars of those little Search Trend graphs. You’d see that second-ranked “bridesmaid flowers” got 1,550 searches in July.

On the other hand, we don’t recommend jumping on any with single-bar spikes. Best practice is to add them a Keyword List first, see if they develop. They may turn out to be the leading edge of a new trend. But plenty fizzle out after just a month on high.

Of these, our pick would be “crochet flowers.” Looks like a winner, right across the board. Its 15-mo Search Trend graph shows consistent activity. Searches average 2,000+/mo. A worthy Average CTR of 116%. And best of all, Etsy Competition is reasonable: about 17.5 thousand UK listings have this keyword. Not bad! Especially given that plenty of those listings are likely duds. And since you’re here, we’re pretty sure yours aren’t 😉

And now, back to our Roundup.

Ranked from #51-100

Straight out the gate, we have #52 crystals with a perfect 150%. On its heels, a qualifier: #53 ring, and another at #62: linen. Then two more high flyers, #64 christmas with 144% and #66 kpop demon hunters has 149%. The latter is the first of a pair; its partner is #67 valorant, a qualifier.

We’ve mentioned this next one already: #76 halloween shirt has a July CTR of 149%. Given that “halloween” is doing so well for you so far this year, let’s take a quick look.

#76 “halloween shirt” – July CTR: 149%

Gracious, it’s way, WAY up! Year on Year, its increase is nearly as high as “flowers”: this one’s up by 13,100%. (It got just 50 searches last July.)

Altogether, you’ve got five Halloween-related searches in your July Top 1000. These are #20 halloween; #76 halloween shirt; #376 halloween tshirt; #693 halloween png; and #928 halloween t shirt. Along with “halloween shirt,” two have outstanding July CTRs: “halloween tshirt” has 143%; “halloween t shirt,” 146%. If you sell shirts, these look like good leads. If competition is high, just use the procedure we demo’d above to niche down.

And back to the rest of July’s Top 50, the next qualifier is #77 press on nails. Then you have three in a row with 149%! At #79 is travel, then #81 fnaf, and #93 guestbook. And since shit shirts are apparently big in the UK, we’ll bend the rules to sneak this one through. Ranked #94, shit shirts has 142% for the month.

Next, ranking #101-150

The first here is qualifier #104 3d print. Then at #106-110 is a quintet! The first two have 149%: desk and lando norris phone case. Then two qualifiers, oasis and school, and the fifth has 144%: it’s rabbit. At #112 is qualifier stationary (“stationery” doesn’t make your July Top 1000.)

After that, things go quiet until the trio at #134-136: gold bracelet; laser cut files and lingerie. The latter two have 149%. Skip just one and at #138 is diogo jota with 145%. Then three qualifiers: #141 wallpaper and the pair at #143-144 graduation and anniversary gift.

From there, all the rest in this section are high flyers. First, the trio at #146-148: crochet has a perfect 150%; personalised pen and vtuber model have 149%. And so does singleton #150 birthday shirt.

From #151-200

Off with a bang is #151 birthday digital paper; it’s got149%. And then oh my: so has every qualifier in this entire section! That’s a first! The next is the quintet at #153-157: perturabo, personalised mugs, oasis t shirt, digital product, and dog collar. Then you have a quartet: #159-162 custom cd, cyberpunk tumblers, cosplay, console table. And then a trio: #164-166 garden ornaments, coloring book, iron mouse.

Then a singleton at #168: washi tape. That one caught our eye; given the global spread and trendiness of Japanese culture, we decided to look it up.

#168 “washi tape” – July CTR: 149%

Washi tape is Etsy-legal if you sell it as a craft supply. One of us Etsy shop owners here at eRank uses washi tape when a customer requests gift wrapping.

Or you can get your own pattern printed on washi tape! A number of companies offer custom printing services for washi tape. So you can personalize it with your own designs – even your branding. Now, there’s an idea… 

But let’s get back to our list lol, and the rest of this extraordinary run of 149%ers. Next, you have the trio at #170-172: splatoon, spamton, running, and then a pair: #174-175 berserk and flower. And another pair at #189-190: shoe rack and viking.

And finally, ranked #201-250

Here, the 149% spell is broken, but only just: #203 cufflinks boasts a very worthy 147%. And its partner, #204 charm bracelet, has 148%. Bostering your current wedding trend is #206 groomsmen gifts, also with 148%, as has singleton #210 mirror. Then you have #212 anklet; it has 144%.

We’ve noticed that for the US, 2025 appears to be an anklet year. Some just aren’t but searches have been well up this summer. So, mostly out of curiosity, we took a quick look at yours.

#212 “anklet” – July CTR: 144%

And we’re sharing it because it’s so rare to find a jewelry item on Etsy with such accessible competition!

And looks like, unlike the US, “anklet” did well for you last summer, too. Yet its Competition is still under 14,000. Huh! Rare indeed!

Next up, a quartet of qualifiers at #214-217: unique gift, fidget toys (149%), dog (150%!) and bracelets. Then four high-flying singletons: #220 cushions has 140%. The rest have 148%+: #223 coaster, #225 class presents, and #228 dnd character sheet. As do all three of the trio at #230-232: end of year student gifts, fursuit head base, and fursuit head.

Fursuits and furry gear are such hot items on Etsy US! They have been for years now, especially since the pandemic began. Is it the same in the UK? Here’s your “fursuit head.”

#232 “fursuit head” – July CTR: 148%

When you think about it, Etsy’s ideal for shoppers seeking gear like this, especially custom. Like the surge we’re seeing of searches for Vtuber needs. Where better than Etsy for sourcing that niche too, right?

Looks like your search volume for “fursuit head” has about tripled this July. And just feast your eyes on that Competition stat: only 488 UK listings use this keyword! Any of you here looking for what to sell on Etsy? Particularly a niche product with low competition? This one certainly looks well worth researching. The furry fandom goes back to the 1980s; they’re pretty much mainstream these days. Equipping them sounds like it might be fun!

And now let’s finish our Roundup; it’s hotting up! Up next are a dozen straight, all but two with July CTRs above 140%. In fact the first four are all above 148%; these are #234-237 custom neon sign, custom t shirt, 2d vtuber, and pngtuber. The next, #237 phone charm, has 142%. And then the next four all have 148%+: omhu teddy sofa dupe, mystery box, green, and kitsune. Then a qualifier: lando norris; after that one, #244 shoots straight back up with 149% for labubu phone case. And the twelfth is qualifier #245 leather bag.

Skip just one and we wind up this month with a trio, two of which are high flyers. Ranked #247-249: japanoise (148%), shea butter, and twitch widget; it has 143%.

We hope some of these prove to be profitable leads for you!

As for us, it’s west to Canada we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.