The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s 20 highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.

See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 keywords in October

1. digital products
2. halloween
3. christmas
4. stickers
5. personalised gift
6. earrings
7. poster
8. halloween decorations
9. home decor
10. 3d printed
11. rings
12. shirt
13. pokemon
14. cat
15. runescape
16. keycaps
17. christmas gifts
18. crochet pattern
19. mug
20. phone case

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database.

Did you know that your British slang term “gobsmacked” has crossed the pond to the US? Well, there are some gobsmacked data geeks here at eRank today. Because when we looked up your No. 1 search in Keyword Tool, we were astonished. It’s a unicorn!

For those of you who are new to these trend reports, here’s a quick explainer. You know how everyone on Etsy claims you can’t find popular products selling well with low competition? And yet, we seem to keep finding them, so we began calling them unicorns. A product in the Etsy Top 200 that has

• 1,000+/mo searches in 5+ of the past 15 months
• 125%+ CTR for the current month
• 100%+ Average CTR
• Low Competition (stat is green in Keyword Tool)

Certainly, “digital products” surpasses every metric. What astounds us is that a unicorn is your No. 1 search! This is a first. But now, let’s get to your climbers, because you have a lot of them this month.

The UK’s top Etsy keywords climbing highest fastest

“Climbers” is our pet name for current Top 20 keywords that weren’t in your previous month’s Top 20. And any that didn’t even make your Top 1000 a month ago, we call screamers. (Because they often seem to scream to the top out of nowhere.) This month, you have 12 climbers, two of them screamers. Here are all 12 in order by their current rank followed by their previous rank. This way, you can see at a glance which are climbing highest fastest now.

Ranking 4^th: “stickers,” up from #28

5^th: “personalised gift,” up from #50

6^th: “earrings,” up from #21

8^th: “halloween decorations,” up from #63

12^th: “shirt,” up from #125

14^th: “cat,” up from #705

15^th: “runescape” (screamer)

16^th: “keycaps” (screamer)

17^th: “christmas gifts,” up from #141

18^th: “crochet pattern,” up from #44

19^th: “mug,” up from #41

20^th: “phone case,” up from #116

Setting aside the two screamers for the moment, only four of these weren’t at least in last month’s Top 100. Of those, “cat” covered the most ground, so let’s take a look at that one. (Plus it’s fun to see it reach the Top 20.)

Ranked #14: “cat,” up from #705

Interesting! As soon as we saw that line chart, we darted off to check. Yep, “cat” was in your Top 20 a year ago in October too; it ranked #16. And just as it does now, “cat” had a monthly CTR of 150% then, too. That is as high as they get!

Now, by November last year, due to the massive increase in searches, “cat” dropped down to #45. But it held onto that stratospheric CTR. That did fall to 138% in December, but 138% is still a ton of purchase intent! So, if you are here to find out what’s selling best on Etsy in the UK, make a note of that. Add “cat” to a Keyword List and stay tuned here. We’ll see if “cat” repeats this feat next year.

Now let’s move on to your screamers. We were surprised by these too. While “runescape” is a regular on the US Top 1000, it’s never made a US Top 20. Let’s have a look at yours.

Ranked #15: “runescape” (screamer)

Well, look at that: another unicorn! And an exceptionally fine one: 142% for a 12-mo average is way, way above average. So, “runescape” stuff must be selling like hotcakes on Etsy in the UK! And just as wonderful: looks like you can sell fan-made RuneScape merchandise in the UK. You just need to be sure you adhere to Jagex policies. That is huge!

Ranked #16: “keycaps” (screamer)

And holy crow, “keycaps” is yet another unicorn – that’s three in a row! Might be a record. It is also the third in a row with a monthly CTR of 150%. And same as it had when we featured “keycaps” in May‘s trend report, it’s got a boatload of purchase intent. For those of you who are new to selling online, here’s another quick explainer.

Tip! Click-through rates and purchase intent

On ecommerce sites, click-through rates reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with the UK’s highest trending Etsy searches, certainly. Because who knows when some random keyword like “runescape” might shoot to the top, right? But for insight into what’s selling best on Etsy now, you have to look to click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently. So, let’s go see what else is selling best on Etsy now, shall we?

Roundup! The UK’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most purchase intent currently. Note that these calculations were drawn exclusively from your most recent full month of data. Which means, whatever their 12-mo CTRs might be, these products are what’s selling best on Etsy UK now.

Ranking #1-50

Note: For readability, we will only shout out a handful of individual CTRs. Just keep in mind that our 135% Roundup threshold indicates truly exceptional purchase intent. Therefore, any keywords here that interest you will be worth researching.

In this month’s Top 20, you have nine high-CTR qualifiers. (Which is a lot!) They are digital products, christmas, poster, 3d printed, shirt, cat, runescape, keycaps, mug. Let’s have a look at climber “mug.” Because “mug” and/or “mugs” used to be constants in your Top 20.

#19 “mug” – monthly CTR: 149%

We can see mugs are still a popular gift item on Etsy UK, making your Top 20 in December and March. So, those of you who are new to eRank, don’t be daunted by that Competition stat. Broad terms for traditional gift items always have formidable competition. Just expect it, and niche down. We did a quickie demo on how to do that in this month’s US trend report. That procedure works for any keyword.

Moving on to the rest of your Top 50, next up is #21 green lantern ring. At #32-33, there’s a pair: bookmark and lego, then you have #35 posters, and #40 t shirt. We talked about “poster” and “posters” in your last trend report. Both were in your Top 20 (both are frequent flyers), and both had sky-high CTRs, as they do now.

Ranked from #51-100

Straight out of the gate here, a trio: #51-53 lanyard, heroquest, and project hail mary. Skip one and there’s christmas shirt, followed by #71 islamic wall art. Unicorn alert!

#71 “islamic wall art” – monthly CTR: 149%

And a lovely one at that. “Wall art” is always among the UK’s top Etsy searches; it rarely misses making your Top 20. Of course, being such a broad keyword, you always need to niche down to a more long-tail search. And here’s a perfect one! In the past 15 months, “islamic wall art” searches have only dipped below 1,000/mo once. If you are here for ideas of what to sell on Etsy, this is a promising niche.

Back to the Roundup now and the rest of your Top 100 qualifiers. Next up: #72 digital planner, #74 dining table, and then a sextet of qualifiers. From #76: planners, deadlock, dr doom cosplay, gears of war, michael jackson, and nintendo, followed by #86 ultrakill. Then you have a trio: #88-90 coraline, halloween png, and kirby. Skip just one and there’s a pair: world of warcraft and wolverine, followed by #95 slime. “Slime” has a 149% CTR for the month.

Next, from #101-150

First here are #106 hoodie and #110 nightwing costume, followed by the trio at #118-120: ring, fabric, curtains. And then by George, you have another unicorn!

#122 “narrow console table” – monthly CTR: 148%

These results came as a surprise. We recall talking about furniture with you guys before, but it has been awhile. In your June Roundup, we featured “ottoman” and last month, “wooden shelves,” both unicorns. And here is another for your blessing (the collective noun for unicorns).

And a pretty picture-perfect one, too. Searches have only dipped below 1,000/mo once, and that was 15 months ago. Its 12-mo Average CTR is well above average. And best of all, that Competition stat is so low we can hardly see it’s green. Only 697 UK listings have this keyword: yay!

Resuming our Roundup, next up is a pair: #127-128 mens leather bracelet and twitch overlays. The latter is a unicorn, and the former comes so close! So, let’s take a quick look at “mens leather bracelet.” It is so rare to find in-demand, low-competition products in jewelry.

#127 “mens leather bracelet” – monthly CTR: 148%

Coincidentally, we were just talking today with our Pam Duthie about “leather years.” We haven’t determined what drives it, but some years just are. And 2026 has been a leather year. Now, for unicorn status, we like to see Avg. Searches be 1,000/mo+. “Mens leather bracelet” falls just short of that. Otherwise, it’s a beauty.  

Maybe we’ll feature “twitch overlays” in next month’s Roundup. Meanwhile, if you’re interested, go have a look: it’s fantastic, with an Average CTR of 137%: wildly high! And a current CTR of 148%. Looking for ideas of what to sell on Etsy in a niche you could make your own? Provisioning UK twitch streamers is a good one.

And now, back on our Roundup, you have a quartet of CTR high flyers! Ranked #130-131: canvas wall art, chess board, crochet patterns, and birthday invitation template, all with 147%+ for the month. At #136 is hatsune miku, and then you have ten qualifiers in a row!

The first of these is #140 music, followed by matcha set. Those of you here looking for ideas of what to sell on Etsy, keep an eye on “matcha set.” It got 148% for the month; its Average CTR is 134%; and there’s negligible competition so far. If it gets another couple of months with 1,000+ searches, it will be a unicorn.

And the next of that set of ten: naruto, littlest pet shop, and wax seal stamp. (The latter is another with unicorn potential). The rest: crochet hat, crochet kit, blind date with a book, chinese, expedition 33, and face wash.

Finally, ranking #151-200

Here we open with a trio: #152-154 dnd dice, dad, and danganronpa. Skip one and you have 14 qualifiers in a row! The first two are over the garden wall and persian; “persian” might have unicorn potential. Searches appear to be decor-related; one to watch.

Next: reels, primal hounds, print, backpack, badge reel, travertine coffee table, and sword. Two of those are notable. “Badge reel” has been making US Roundups for years. Yet Etsy UK stats indicate they haven’t caught on there– until now maybe? Because these got 2,550 searches in October, with a CTR of 147%. If these do catch on in the UK, here’s your chance to get in on the ground floor.

As for #164 “sword,” it also has a phenomenally high CTR for the month. And every stat for unicorn save one: Average CTR. For unicorns, we like to see an Average CTR of 100%+. But you needn’t be as picky! If the cosplay niche appeals, there’s definitely opportunity here.

And the final five of this run of 14: sweatshirt, happy birthday invitation template, knight, hunting knife, and goth. Then skip one and you have #171 key holder, and this one is a fully-fledged unicorn.

#171 “key holder” – monthly CTR: 148%

If it appeals, better jump before that Competition stat climbs higher.

Resuming the Roundup, there’s a pair next: #173-174 gold and frieren. Then you have #180 twisted wonderland and #182 hire a witch (which is a unicorn). And the final four: #184 mr blobby, clothing, doom, and wunderwaffe. And that’s a wrap for this month, gang. We really hope some of these prove to be profitable leads for you.

As for us, it’s west to Canada we go! 

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.