The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy UK these days.

See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 Etsy searches in February

1. valentine downloads
2. digital products
3. valentines card
4. amethyst gift
5. wall art
6. gifts for him
7. fallout
8. 3d printed
9. digital download
10. ring
11. candles
12. necklace
13. pokemon
14. heated rivalry
15. birthday card
16. tshirt
17. vintage
18. home decor
19. gift
20. poster

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database.

Big changes here compared with your February Top 20 last year. Back then, eight of your Top 20 were Valentine-related, seven of them in the Top 10. Nine searches had the word “gift.” And “mothers day” ranked 14^th.

This year, your Top 20 valentine searches are down to two. “Gift” appears just three times. And “mothers day” got booted out altogether; it ranks #25 now. All of which does make room for lots of climbers, including two we’ve never seen make a Top 20. In fact, one ranks No. 1.

Ranked 1^st: “valentine downloads,” screamer

“Screamer” is our pet name for Top 20 keywords that hadn’t even cracked the Top 1000the month before. This one though, as you can see above right, has no search history at all. In that respect, it looks a lot like your other screamer. Have a look.

Ranked 4^th: “amethyst gift,” screamer

We doubt this one is a shopper search. Most likely it was promoted somewhere prominent on the Etsy UK homepage. We do find Etsy usually knows what it’s doing. One sign: this keyword’s CTR (click-through rate) exceeds 100%. That means UK shoppers who clicked the promo went on to click through lots of individual listings.

So, is “valentine downloads” an Etsy plant, too? We’re not sure. Its 71% CTR reflects significantly less purchase intent. Also, there are only two searches with “download” in your Top 1000. That said, both are in your Top 20. Here’s a quick look at the other one, climber “digital download.”

Ranked 9^th: “digital download,” up from #49

Aha! If “valentine downloads” did reach the top spot via an Etsy promo, we can see why Etsy pushed it. “Digital download” reached a 15-mo high in January. And it’s higher now. Wonder if it will continue climbing even higher? And speaking of which, let’s get to listing your 12 climbers.

The UK’s top Etsy keywords climbing highest fastest

Here are all your February climbers, in order by current rank, followed by their rank (if any) in January.

Ranked 1^st: “valentine downloads,” screamer

3^rd: “valentines card,” up from #83

4^th: “amethyst gift,” screamer

6^th: “gifts for him,” up from #170

7^th: “fallout,” up from #261

8^th: “3d printed,” up from #24

9^th: “digital download,” up from #49

10^th: “ring,” up from #37 (but rings was #17)

11^th: “candles,” up from #68

12^th: “necklace,” up from #47

14^th: “heated rivalry,” up from #107

17^th: “vintage,” up from #56

Not much else is surprising here. Apart from the two hit TV shows, most of the rest are holiday- and gift-related. Eighth-ranked “3d printed” barely climbed at all, just up from #24. It has become one of the UK’s top Etsy searches. And we’re seeing an increase in 3d printed items being given as gifts. Still, “3d printed” nudged out several that are traditionally more popular in February, so we took a look.

Ranked 8^th: “3d printed,” up from #24

Now, this is what we like to see in a Top 20 search. For a 12-month average, that 123% CTR stat signifies plenty of purchase intent!

Top Etsy searches and purchase intent

Are any of you new to selling online? This will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the UK’s top Etsy keywords, yes. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. It lists which of your top 250 keywords have had the highest CTRs most recently.

Roundup! The UK’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s 250 top searches on Etsy show the most purchase intent. 

Now, for these Roundups, we draw our calculations exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these should be what’s selling best on Etsy in the UK now. As for any that are Mother’s Day or Valentine related, add them to an earmarked Keyword List. That way, you’ll be a step ahead on product research for next year’s shoppers.

Ranked from #1-50

You have two qualifiers in your Top 20. We’ve already talked about 3d printed. Here’s the other.

#17 “vintage” – February CTR: 150%

Last year, “vintage” searches dropped in March. But that gold badge shows it’s still among the UK’s top Etsy searches through the first week of March. So hopefully it won’t this year; we’ll have our fingers crossed for you vintage sellers. Meanwhile, on to the rest of the Top 50.

Next is #23 valentine getting all the love with a 150% CTR for February. Skip two and there’s a pair we’re quite relieved to see: #26-27 mug and mugs.

#27 “mugs” – February CTR: 150%

“Mug” also has a sky-high CTR for the month and the gold “Trending in Search!” badge. Was anyone else getting concerned about the whereabouts of these two? Because one or the other and occasionally both used to be Etsy Top 20 regulars. Especially in the UK.

To be honest, we’ve been shook by their absence. As you can see on the line chart, searches in February 2025 dropped alarmingly. In a month, “mugs” crashed from #13 to #98. Since then, Top 20 sightings have been scarce. This past December, their performance did improve, but that was peak Christmas. The month before (also peak holiday gift shopping), “mugs” had ranked down at #206!

Did any of you mug sellers noticed a corresponding drop in sales? Because overall, mug/mugs’ monthly CTRs didn’t crater like their search counts did. So we’re hoping that translated into sales holding up, too. And even more, we hope whatever caused this dearth of mug searches has passed. (We’ll keep our fingers crossed for you guys, too.)

Resuming the Roundup, at #30 is roblox, followed by a pair: #36-37 womens clothing and twitch overlays. Need ideas of what to sell on Etsy? Here’s a lead for you!

#37 “twitch overlays” – February CTR: 150%

Last month, we coined the term “unicorn” for keywords like this one. So-called because so many sellers state as fact that Etsy’s become hopelessly oversaturated. How it’s now impossible to find a niche with good search volume and low competition. Well then, here’s a unicorn.

A year ago this month, only two twitch-related searches made your Top 1000, none in the Top 100. This year, there are seven, three of them in the Top 100. And six out of the seven have current CTRs of 146%+! Exceptional purchase intent.

This one, “twitch overlays,” is the highest-ranked. Year on Year, its searches are up an incredible 11,400%. And that 125% Average CTR is well above average. But of course what puts it firmly in unicorn territory is that Competition stat. Fewer than 3,000 Etsy UK listings have this keyword.

We talked a lot about online content creators in this month’s US trend report. Specifically, the niche of supplying them with the custom digital graphics they require. We’ve been watching demand grow and grow, and yet Competition has still not caught up. Looking for what’s selling best on Etsy in a niche you can make your own? This is one.

Back on our Roundup, there’s a pair next, both high flyers: #39-40 t shirt and birthday. And the last three are #46-48 iron lung, keycaps, and skyrim.

Ranked from #51-100

This group fires off with #55 dnd. Skip just one and you have signet ring and scrapbook. Skip one again and there’s another pair, slime and fnaf. Then at #65 is twitch; it has a 149% CTR for the month, followed by #68 prom dress.

#68 “prom dress” – February CTR: 149%

When doing our initial skim through your Top 1000 this month, we were surprised by all the “prom” ones. We’d heard prom wasn’t really a thing in the UK. Well, clearly, we were behind the times! You’ve got eight prom-related searches in your Top 1000. Last year in February, you had just the one, “prom dress,” ranked #546 with an unenthused 89% monthly CTR.

What a difference a year makes, eh? Currently, “prom dress” has unicorn status. But if you’re interested, you had better be quick. Experts say most UK students begin shopping between January and March for summer proms.

And from here, there’s a burst of qualifiers, every one of them a high flyer! First there’s #70 valentines gift for her. Skip two and there’s cross stitch pattern and cross stitch; skip one and there’s jewelry [sic]. Then at #79, another twitch-related search: twitch emotes; it has 148%. That one is actually the first of a trio; the other two are tote bag and flowers.

At #83-84 you have digital planner and clothing. And then at #86-93, an octet, all high flyers! Custom pokemon card, desk, leather, phone charm, mousepad, personalised mug (148%!), notepads and netball girl definition. And the final one is #95 therian wolf mask.

Next, ranking #101-150

At #104 is dm screen, followed by #107 sticker; it has 148%. From there, we need to drop down to #124 for the next qualifier. It’s jellycat paired with #125 bag charm. A quartet is next, #133-136 space marine, moroccan rug, nursery prints, birthday invitation. That “moroccan rug” rang a bell, so we checked. Turns out it ranked even higher back in January and had a 149% CTR for the month. So we decided to go see what we could see in Keyword Tool.

#134 “moroccan rug” – February CTR: 148%

Wow, that was quite the spike it had in January! Nonetheless, search volume for “moroccan rug” is at its second-highest peak in 15 months now. Year on Year, it is up by 2,650%.

And check out that Keyword Stats chart. We do love an Average CTR that’s well above average. And of course, best of all: fewer than 7,500 Etsy UK listings use this keyword. All of which means that yes indeedy, we’ve found another unicorn.

Back on our list of qualifiers, the next is #138 glass wall art. We like this one too. Especially the 149% CTR it’s got for February. More challenging competition though (nearly 40,000 listings), and its Average CTR is lower. On the other hand, the UK has 35% of the global shopper pie for “glass wall art.” Isn’t that about three times the size of your usual slice?

Then at #145, you have galaxy a14 phone case coquette pink bow. (That pink bow coquette aesthetic is still going strong in 2026!) And the final three here are #147 fallout keycaps, #149 custom, and #150 cry of fear.

Ranked from #151-200

Starting right at #151, you’ve got a septet of qualifiers. These are budget planner, cat bed, columbina, coffee mug, notion templates, nursery wall art, and notebook. Then starting at #160, a dozen! The first six: arc raiders, ankara short and blazer, amekaji, 1940s, b737, and abaya. The rest: tekken, severance, sailor moon, valorant, wallet, and tshirt design png. Skip one and you have knight armor.

Now, just the other day we saw a keyword trending in Accessories we didn’t recognize, “bascinet.” Turns out it’s a 14^th-century armored helmet. Which struck us as hilariously obscure, especially for February. Yet here we find one of the UK’s top Etsy searches is “knight armor.” Huh!

#173 “knight armor” – February CTR: 147%

Might this be another unicorn? Before we call it, we’d need to see more sustained search volume than just two months’ worth. But for those of you looking for what to sell on Etsy in a low-competition niche? This trend could be one to watch. Not even kidding: the aesthetic is variously called medievalcore, neo-medieval, and castlecore. And one of its drivers is “hollow knight,” which happens to be coming right up.

First though are #174-179 jewellery box, minecraft, house md, matcha, magic the gathering and leather jacket. Skip one and then comes your hollow knight. It’s got 148% and we must say, it has been making a lot of Etsy Roundups.

Moving on, next you  have three pairs in a row. At #184-185 are moon and fallout keycaps. Then at #189-190, amethyst and aston villa. And at #192-193 are rust twitch drops and raspberry pi, followed by #195 robux and #197 pearl.

Finally, ranking #201-250

Straight out of the gate, a pair of high flyers: #201-202 anime and anime keychain. In this month’s US Roundup, we also talked about all things anime. Come to think, anime may well be the longest-lasting trend we’ve seen since we started doing these trend reports. So of course, the broad keyword “anime” has a ton of competition. But not so its partner!

#202 “anime keychain” – February CTR: 148%

As discussed in the US report, the chief stumbling block with anime isn’t competition. It’s this: the anime most shoppers want is protected Intellectual Property (IP). And the chance a mere mortal Etsy seller can get licensed to use that are mostly nil. But wait! We do know of one very popular exception: Genshin Impact.

As long as you adhere to its guidelines, rights-holder HoYoverse allows fans to create and sell fan-made merchandise. Such as, for instance, anime keychains? If so, that would mean this product would very much qualify as a unicorn, yay! Here is the landing page on the HoYoverse website that will take you to the specific guidelines.

Wrapping up our Roundup, next up is a trio: #211-213 wooper, body pillow, and ayn thor skin. They are followed by #221 bridgerton and #231 horse. Then at #238-239, there’s a pair: noren and nigeria shirt. The final three for this month are #241 draculaura g3 and the pair at #245-246: 2d vtuber (with 147%) and tf2.

We hope some of these prove to be profitable leads for you!

As for us, it’s west to Canada we go! 

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.