The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s 20 highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.

See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 keywords in July

1. sonic birthday invitation
2. pokmon [sic] birthday invitation
3. stickers
4. spidey birthday invitation
5. pokemon
6. digital products
7. necklace
8. planner
9. custom
10. tshirt
11. paw patrol birthday invitation
12. spongebob birthday invitation
13. pixel block birthday invitation
14. earrings
15. gift
16. dresses
17. wall art
18. spiderman birthday invitation
19. crochet
20. resume template

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database.

Etsy UK climbers and sliders

Well, this is wild. You have “custom” in ninth place overall. That is not unusual. What surprised the heck out of us was seeing that “custom” didn’t even make your Top 1000 a month ago.

Ranked #9: “custom,” up from 200 searches in June

Month on Month, “custom” is up 4,775%! But see: it bottomed out for a month last summer too. “Custom” dropped to 100 searches in August 2025. We just hadn’t noticed because it didn’t make the following month’s Top 20. This year, “custom” rebounded from 200 searches to rank 9th. The key takeaway here: in 15 months, “custom” searches have peaked highest in July.

Meanwhile, you’ve got two conspicuous sliders for July. Both “poster” and “posters” made your June Top 20; “poster” ranked #7. This month? “Poster” has plummeted to #228! Its plural fell half as far to #113; still, quite a drop from 8th place in just a month. Here’s a look at “poster” now.

Formerly ranked #7: “poster,” now #228

It does at least have eRank’s “Trending in Search!” badge; “poster” is among your top Etsy keywords this week. We expect it will bounce back next month. Although we sure were wrong about last month’s flurry of branded birthday invitations. We expected they’d have dropped back down from of your Top 20 by now. Instead you have seven, two more than last month!

The UK’s top Etsy keywords climbing highest fastest

Here are your 12 hottest climbers: the Top 20 searches that weren’t in your last Top 20. Four of them are what we fondly refer to as  “screamers.” (So-called because they scream to the top seemingly out of nowhere. Just a month ago, none were in your Top 1000.) We’ve listed them in order by current rank, their former rank last. This way, you see at a glance which have climbed highest fastest.

In 3^rd place, “stickers,” up from #23 a month ago

4^th: “spidey birthday invitation,” screamer

8^th: “planner,” up from #32

9^th: “custom,” screamer

10^th: “tshirt,” up from #53

12^th: “spongebob birthday invitation,” up from #71

13^th: “pixel block birthday invitation,” up from #30

14^th: “earrings,” up from #39

15^th: “gift,” up from #27

16^th: “dresses,” up from #556

19^th: “crochet,” screamer

20^th: “resume template,” screamer

We’re not going to talk further about these birthday invitations. They’re all off-limits due to intellectual property (IP) protections. And we’ve already discussed “custom.” That leaves three that have soared spectacularly: #16 “dresses,” #19 “crochet,” and #20 “resume template.”

Ranked #16: “dresses,” up from #556

“Dresses” is at a 15-mo high – Year on Year, it’s up 546%. Might be the heat wave you guys have had this summer; dresses are cooler to wear. And at least as promising as its rise in search is its current CTR (Click-Through Rate). For the month, “dresses” has a CTR of 150%: they get no higher. That is a ton of purchase intent.

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the UK’s top Etsy keywords, sure. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently.

And given that it appears you’ve got another bumper crop this month, let’s get right to them.

Roundup! The UK’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most current purchase intent. Note that these calculations were drawn exclusively from your most recent full month of data. Regardless of their 12-mo CTRs then, most of these products are what’s selling best on Etsy UK now. Anything seasonal you can add to a Keyword List to have a leg up for next year.

Ranking #1-50

Note: For readability, we will only shout out a handful of individual CTRs. Just keep in mind our 135% Roundup threshold indicates truly exceptional purchase intent. Which means any keywords here that interest you will be worth researching.

Back in May, you had just one Roundup qualifier in your Top 20. Then in June, you had eleven, which may have been a record. For this month, you have nine; that’s still fantastically high. The first are also your highest ranked: No. 1 sonic birthday invitation and No. 2 pokmon birthday invitation. The rest are: spidey birthday invitation, planner, spongebob birthday invitation, dresses, spiderman birthday invitation, and resume template. Since the latter is also among your “highest fastest” climbers, let’s take a quick look.

#20 “resume template” – July CTR: 149%

Wow: give it another two months of 1,000+ searches and “resume template” will be a unicorn! Anyone new? We call opportunities like these “unicorns” because of all the Etsy naysayers who claim they don’t exist. These are Roundup qualifiers that also have:

• 1,000+/mo searches in five+ of the past 15 months
• 100%+ Average CTRs
• Low competition (green in Keyword Tool)

So, yes: “resume template” is only lacking a couple months with 1,000+ searches to join your blessing. (“Blessing” is the collective noun for unicorns. Which, given our definition of “unicorn,” seems wonderfully fitting.)

Now, on to the rest of your Top 50. Next, you have #24 digital planner and #28 jewelry. At #31 is watch, followed by #33 phone case and #35 art print. Then from #37-44, an octet! These are bookmark, lighting, incense holder, resident evil, snoopy, digital, mickey mouse birthday invitation, and mens clothing.

Ranked from #51-100

Straight out of the gate, a trio: coasters, digital download, crochet pattern. Skip just one and there’s #54 pet portrait, followed by #60 personalized gift, and #62 tshirts. Next, you have #71 bookmarks, #74 keyring, and then at #81-82: heroquest, aroace.

#82 “aroace” – July CTR: 149%

The abbreviation “aroace” stands for aromantic asexual; they do participate in celebrating Pride Month. Not sure if this is related though? Because “aroace” had just 50 searches in June. But we do know London Pride Month celebrations continue into July. And in July, as you can see, searches soared!

Whatever the case, they and their allies have begun shopping for “aroace” items on Etsy. From 50 searches in February, there were 1,000+ in March and again in May and then tripled in July. Another couple of months with 1,000+ searches and you’ll have another unicorn in your blessing!

Now, let’s get back to the rest. The next is high flyer ita bag, one of your unicorns; we featured it in last month‘s report. Then incense, lightning mcqueen birthday, legion, steam machine faceplate, and personalised mugs.

Skip just one and you have another octet of qualifiers! Sticker, yeat, bracelets, desk, daredevil, christmas gifts, flowers, and ffxiv. Note that “christmas gifts” has a July CTR of 148%; everybody ready? And the last qualifier is #100 witch hat atelier.

Next, ranking #100-150

First off here are #105 sonic, #107 budget, and #111 lego. Then nothing until #128 personalised napkins.

#128 “personalised napkins” – July CTR: 149%

Now we’re talking! “Personalised napkins” is a fully-fledged unicorn.

It exceeds every metric: in 10 of the past 15 months, searches have surpassed 1,000/mo. It has a superior 12-mo CTR. And fewer than 1,700 UK listings use this keyword! Here for ideas of what to sell on Etsy in a niche you could make your own? We see opportunity here!

Tip! Check out #127 “personalised chopping board,” too. These are perfect for people with food allergies or celiac.  It doesn’t qualify for this Roundup; otherwise, it would be a unicorn.

Resuming the Roundup, from #129-132 all are high flyers! Peel and stick wallpaper, journal, initial necklace, and sewing patterns. Skip just one and there’s another octet! From #134: dungeon crawler carl, wedding invitation template, wedding napkins, vases, laptop sleeve, gold earrings, elden ring, twitch overlay. (We featured “twitch overlay” in your March report; it’s another of your unicorns.)

There’s a pair at #143-144, svg and supernatural. Skip one for a quartet: table lamp, zenless, vocaloid merchandise, and pandora charms.

Finally, from #151-200

From #151-158 are pdf, painting, perfume, personalised mug, perpetual calendar, oc, baby tee, and arcane. Skip just one and there’s a pair: album poster and blahaj. A quartet is next: #163-166 lightning mcqueen birthday invitation, logo, handfasting, headphone ears.

Beginning at #168, you have a septet. Lou, repo, sponge bob birthday invitation, press on nails, sarasvati, sister, and custom pet portrait. Then at #178 is fivem bodies, followed by #187-188 fossil and original painting. Now, if the search “fossil” is for actual fossils (or vintage items from the brand “Fossil”), good news!

#187 “fossil” – July CTR: 148%

“Fossil” is a lovely unicorn: congrats!

And there are just two more in this Top 200, both surely off-limits IP. They are #192 demon slayer, and #200 mega stone. So, to make up for those, here’s a bonus.

#205 “axolotl” – July CTR: 148%

Left, keyword stats for “axolotl.” The line chart shows its 15-mo search trend performance.

Because who doesn’t love an axolotl? Especially one that’s a unicorn!

And that’s a wrap for this month, gang. We hope some of these prove to be profitable leads for you.

As for us, it’s west to Canada we go! 

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.