We’re back with the UK’s top Etsy keywords for March 2024. Let us take the guesswork out of your Etsy SEO. We’ll show you the most popular UK shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in the UK now.
Reading time: 12 minutes
Rather watch a video summary? Our Pam Duthie made one for you!
Tip: See what the top keywords on Etsy were yesterday (or last week, or for the past thirty days), as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? Here you go!
March’s Top 20 Etsy keywords in the UK
- gift for mom
- gift
- wall art
- decor
- stickers
- 14k gold chain necklace
- home decor
- necklace
- poster
- mothers day gift
- mug
- mugs
- earrings
- jewellery
- pokemon
- kitchen
- home gift
- easter
- mug
- mothers day
- bracelet
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
What’s new Month on Month to the UK’s Top 20 Etsy keywords
As always, we’ll begin our analysis with what’s on this Top 20 list that was not on last month’s. It’s one indicator of how much instability there is in current trends. Benchmarks: a turnover of fewer than five new is stagnant. More than nine verges on worrisome.
Lovely: eight climbers. Just enough to keep things fresh. And only one of those wasn’t at least in your Top 1000 last month. The US had the very same “screamer.” So without further ado, here are your hottest shopper searches, listed with their currant rank first.
#4 decor, up from #63
#6 14k gold chain necklace (didn’t make your previous Top 20)
#9 poster, up from #31
#10 mothers day gift, up from #28
#13 earrings, up from #22
#15 pokemon, up from #78
#16 kitchen, up from #80
#17 home gift, up from #96
Several of these might be related to Mother’s Day. And we hope eRank members in other countries are reading along. The reason? Of Etsy’s top countries, the UK celebrates Mother’s Day earliest – it was March 10th this year. So the rest of us sellers get a sneak peek at what’s most popular with Mums and Moms in 2024. (And what gifts Etsy thinks will be.)
Let’s start with #4 decor (and a bit about the Ghost in the Machine)
We have a theory about some of these. And decor might be one; have a look.
Our theory has to do with high-ranking keywords which have lower click and click-through rates (CTRs). Now, on other marketplaces, a CTR of 91% would be stellar! For instance, it’s crazy how low eBay’s are, even for top shopper searches. But Etsy’s are remarkably high as a rule, which is what made this one catch our eye. So, off to Etsy’s homepage we went. And sure enough, have a look at what was right at the top.
(No wonder “decor” was the US top search in March.) Now, Etsy has made no secret of doing this. And we like it! Because Etsy has an inconceivable amount of customer data to feed its machine-learning algorithm. Which is doing just that: learning. Every time a shopper clicks that CTA button, Etsy records it as a click. Then, if the shopper clicks on a listing in those search results, that gets recorded as a click.
Are you new to online selling? Here, “clicks” refer to the number of times that shoppers using a given keyword clicked on listings in their search results. We care about these because clicks and click-through rates are among the indicators signaling purchase intent. That is, how close a shopper is to deciding to buy as opposed to one who’s still browsing.
As Etsy’s algorithm improves, we think we’ll see clicks and click-through rates rise. And hopefully your sales, too!
Screamer of the Month: 14k gold chain necklace
“Screamer” is what we call a Top 20 keyword that failed to chart in the previous month’s Top 1000. Because they seemingly scream out of nowhere – like this one, ranked 6th.
Yikes: looks like your Screamer of the Month will be your Spike of the Month too! The same as the US. Over the past 15 months, the only other month this keyword registered was in April 2023. When it got 50 searches. And have a look at the global distribution of Etsy shoppers using this keyword.
To see a keyword being used so near exclusively by UK and US shoppers is surpassingly rare. Look at the bar chart just above the pie chart. Average CTR under 20%?! That’s stupid low. And for the month of March, it’s 12%. So: anyone else smell Etsy? Hopefully, its algorithm learned its lesson!
That said, two related searches made your Top 1000. “Gold necklace” ranks #526 with 2,300 searches (and 2,054 clicks), and “necklace gold” is in 891st place. If you’re working on your SEO, we think you can safely give “14k gold chain necklace” a pass.
No. 9 poster
Now this one shows much more promise!
As you can see in the 15-mo Search Trend line chart, “poster” is way up! Year on Year it’s up just a smidge (5%) but Month on Month, it’s up by 66%! And the top three bars on the bar chart are green for go, too. Including an enticing 106% click-through rate. Here’s something else.
“Poster” has that bright green banner indicating that it’s been trending for the past week. And the pie chart shows us the US only has 37.3% of the global share of shoppers. The UK and Germany are tied with 10.8%, and “poster” is trending in Canada, Australia, France, Italy, and Spain too. Altogether, Europe’s piece of the pie nearly matches that of the US.
Of course, “poster” is too broad for mere mortals to rank for. Here, our aim is to provide you with leads to pursue based on what shoppers are searching for currently.
Tip: It’s easier to stock what buyers want than to find buyers for what you’ve got.
In light of the 746,719 UK sellers using “poster” in their listings, you will need to “niche down.” That is, get more specific. The UK has 12 keywords with the word “poster” in your Top 1000 this month. Here they are in rank order. Poster, posters, posters and prints, red dead redemption poster, bugsy malone poster, anime poster all art, digital poster, gaming poster, horizontal speech poster, randy rhoads poster, spiderman poster, the last of us poster.
New to eRank? You can find more poster-related keywords in Keyword Tool. Just enter “poster,” then scroll down the page to the Keyword Ideas table.
No. 13 earrings
Like “poster,” earrings has a lovely CTR for March: 114%. Let’s see what Keyword Tool has to show us.
Curiously, “earrings” is the one keyword that never leaves the US Top 20. With Valentine’s and Mother’s Day shopping, we were surprised to see it drop out of yours in February. But it didn’t go far; it ranked 22nd with 12,800 searches – its lowest in 15 months. So, actually it has a healthy rate of sustained interest with UK shoppers! It’s back up to 15,800 for March.
But at over half a million, that UK seller competition rate is daunting. You’ll need to niche down to a long-tail keyword. You’ll find them in Keyword Tool. Like this one.
New to eRank? To find the UK shopper searches for earrings that are currently trending highest, filter the Keyword Ideas table by Phrase. (We added a yellow arrow.) Then to view search volume by current month, click the caret sort icon beside the Search Trend column header. Ranking fourth is “clip on earrings” with 3,550 searches in March. Cor! Check out that Average CTR: it’s 132%! And while competition is 31,433, it’s well below the rest of these.
More of the UK’s top Etsy keywords with high CTRs
As mentioned, CTRs indicate a shopper’s purchase intent (how close to buying they are). Therefore, let’s look at some more unusually good ones, shall we? One in your March Top 20 that we haven’t yet mentioned is 11th-ranked “mug.”
No. 11 mug
Coming in hot with a CTR for March of a whopping 150%, here is mug in Keyword Tool.
Over the past 15 months, “mug” hasn’t dropped below 7,400 UK shopper searches. That’s been enough search volume to keep “mug” in your Top 100 the entire time. Ten keywords with “mug” made your March Top 1000. Here they are in rank order. Mug, mugs, personalised mug, mug mockup, personalised mugs, ceramic mug, personalized mug, coffee mug, name mug, poland wife mug.
No. 26 keycaps
For March, this keyword also has a CTR of 150%! So it’s off to Keyword Tool we go.
Now that is what we love to see! All bars on the Keyword Stats bar chart are green for go. The 12-mo average CTR is 129%. And best of all, competition from your fellow UK sellers is only 3,321.
We’ve got the banner that tells us this keyword has been popular with UK shoppers over the past week. And the 15-mo line chart shows that “keycaps” is up both Month on Month and Year on Year. The lowest it’s fallen in 15 months was 5,550 searches a month. Not shown here but the UK piece of the global shopper pie is 11.8%.
What’s better is that keycaps are small and lightweight. So shipping globally is not the burden a product like, say, mugs would be. Are you looking for what’s selling best on Etsy? Keycaps are worth considering.
They do take some skill to make. On the bright side, that raises the “barrier to entry.” Which is a good thing, in that it prevents other newcomers from entering the market, thus limiting competition. Unlike this next keyword.
No. 31 t shirt
Calculated for March, “t shirt” is our third in a row with a CTR of 150%!
But oh dear, this one’s way down Year on Year. By 53%! And if we tick that little Keyword Statistics checkbox to include the plural, it’s worse! So we checked “tshirt” (no space between t and shirt).
And yep, it too is worse. Huh: 45th-ranked “tshirt” is down both Month on Month and quite dramatically down Year on Year: by 75%. Ouch. We’re not sure what to make of this. Both searches are down Year on Year in the US too. Anyone have a theory?
We know many of you are doing Print On Demand. So we’ll be watching this alongside you.
Round-up of UK shopper searches with high CTRs in March
We just posted our first-ever Etsy Quarterly Trend Report. We finished that one with a quick compilation of Q1’s Top 150 shopper searches with CTRs of 125%+. Let’s do the same for you. After “t shirt,” here are the rest from your Top 150 in rank order.
Starting with #36 cat, another with a 150% CTR!
Lamp, coquette, rug also have 150%; then twitch overlay (just short with 149%); lego (150%); ramadan (142%). Next, twitch emotes and shirt, both with 148%; blue, dice, and ferrari jacket, all with 149%. Cake topper has 125%; silver necklace has 127% and colouring book has 128%. Bra is the final keyword in the Top 100; its CTR is 143%.
Ranking #102, fox has a CTR of 149%. Islamic gifts, the same: 149%. Gift box is 129%; statue is 149%; easter gifts is 130%; gothic, laptop sleeve, and beads all have 149% CTRs. The keyword “tees and sweatshirts” has a CTR of 132%. Vintage is just under with 130%.
Opal and animated emotes are both well up with CTRs of 149%, with book and cyberpunk both at 148%. Fabric’s is 149%; ferrari is 148%; goth is 142%. Hoodie is 149%; panda is 148% and ranking #150 is scrunchie with a CTR of 136%.
Hope these provide you with some profitable leads to research!
And on that note, it’s off to Canada we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! And here we are on TikTok, featuring lots of quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.