Top Keywords on Etsy Now

Yep, we’re back with the top keywords on Etsy now. So let eRank take the guesswork out of your Etsy SEO and product research. First, we’ll show you which of the Top 20 most popular search terms are hottest with US shoppers. Then we’ll analyze which of the month’s Top 200 searches are Etsy top sellers these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

May’s Top 20 Etsy US searches

1. tshirt
2. shirt
3. stickers
4. wall art
5. fathers day gift
6. ring
7. pokemon
8. halloween
9. womens clothing
10. png
11. digital products
12. press on nails
13. keychain
14. rings
15. crochet
16. earrings
17. graduation
18. phone case
19. mothers day
20. poster

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database

May is a month with an uncommon amount of turnover every year. It has an upcoming change of season, and Mother’s Day gift shopping segueing to “Dads and Grads.” So this Top 20 is as expected. Except, that is, the one that made us data geeks do a double take, “What the– ?!”

Ranked 8^th: “halloween,” up from #40

This time last year, “halloween” ranked #272, which is typical for May. Normally, as you can see above right, searches don’t start really climbing until July. And that July start is much earlier than on other ecommerce sites. It starts in July because Halloween is HUGE on Etsy; many fans shop year round. Just never this many this soon!

So, buckle up! Last year in May, there was just that one search, #272 “halloween,” in the Top 1000. This year, there are six, and five are in the Top 500.

#8 halloween

#255 halloween shirt

#354 halloween embroidery pattern bundle

#441 halloween decor

#449 halloween sweatshirt

#581 halloween png

Of course, no ordinary mortal can rank for the broad keyword “halloween.” The rest of these searches give you an idea of what early shoppers are after. Use them as leads to start niching down. For anyone who is new, here is a quick tutorial.

Demo: How to use Keyword Tool to niche down

You “niche down” from a broad, highly-competitive keyword to one you can be found for in Etsy search. Best practice is to do this research before choosing a product to sell. Let’s assume you want to sell PNGs. You know Halloween is super popular with Etsy shoppers. You enter “halloween png” in Keyword Tool and see there is considerable competition. So from there, scroll down the page to its related searches table.

Here we’ve chosen to filter results to those that have our exact term, “halloween png.” Next, for sort order, we clicked the “Search Trend” column header. This shows us which keywords are trending highest now. And look at that: Etsy Competition (farthest right column) drops dramatically! From nearly half a million Etsy US listings using “halloween png,” to under 30,000 for “disney halloween png.” And from there, competition is in the green, some even too low to accurately estimate!

We see a couple promising leads, circled here in purple. While its Average Searches stat is low, in May “breast cancer halloween png” got 1,000+ searches. Even better, it has a healthy Average CTR of 89%, and fewer than 7,000 listings are using it. The other, “mandala design halloween png” only had about 500 searches in May. But nevertheless, it is worth watching. Because 148% CTR is an absolute ton of purchase intent!

Tip! Click-through rates and purchase intent

For those of you who are new to selling online, this will be a useful tip. Here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the top keywords on Etsy now, yes. But for insight into which are selling best, look to their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll find out which of the current Top 200 keywords have had the highest CTRs most recently.

First though, let’s see which of this month’s highest ranked keywords climbed the quickest in May.

Top Etsy searches climbing highest fastest now

We have nine keywords in this Top 20 that weren’t in the previous Top 20. The fastest and highest climber of the nine is this one.

Ranked 5^th: “fathers day gift,” up from #210

“Fathers day gift” is up 38% over last year in May. Go dads! Here are the other eight; none of these had far to climb. They were all in last month’s Top 50.

Ranking 6^th: “ring,” up from #46

8^th: “halloween,” up from #40

10^th: “png,” up from #21

11^th: “digital products,” up from #23

12^th: “press on nails,” up from #31

14^th: “rings,” up from #24

15^th: “crochet,” up from #26

17^th: “graduation,” up from #22

Apart from “halloween” and the two seasonal Dads & Grads searches, the rest are Top 20 frequent flyers. Which is to say, they are popular products year round with Etsy shoppers. Expect seller competition to reflect that. On the other hand, they’re all broad keywords and should be easy enough to niche down. And now you all know how to do that; just follow the steps in our demo above. So next, let’s move on to which top Etsy searches show the most purchase intent.

Analyzing monthly CTRs is how we spot opportunities for you. Products we get most excited about are in the Top 200 and have:

• 125%+ CTRs for the current month
• 100%+ Average CTRs
• 5+ out of 15 months with 1,000+/mo searches
• Low competition (green in Keyword Tool)

We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup, we do seem to find a few. Fingers crossed!

Monthly CTR Roundup!

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of the 200 top keywords on Etsy now have 125%+ monthly CTRs. Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Which means that whatever their 12-mo CTRs, most of these products are what’s selling best now. Any related to Mother’s or Father’s Day, graduation or teacher gifts, add to a Keyword List for next year.

Ranking #1-50

In the Top 20, there are three that qualify for this month’s Roundup: stickers, pokemon and poster. Wow, poster’s monthly CTR is way up, from 122% a month ago to 149%! That’s about as high as they go. So let’s go see what we can see, shall we?

#20 “poster” – May CTR: 149%

See that? “Poster” has both gold badges. Remember, “High Conversion” indicates 30+ days with high numbers of shoppers purchasing or adding to carts. And “poster” continues to be among the top searches on Etsy this week. Viewing on a small screen? “Poster” also has quite an exceptional 12-mo CTR too: 135%!

Moving on to the rest of this month’s Top 50, surprisingly there is just one more qualifier. But it’s a dandy: #47 dad shirt has a perfect 150% for May.

Ranked from #51-100

There’s a pair at #53-54: ayn thor and lanyard; “lanyard” has 150%. Skip one and there’s plants, followed by #68 bracelet and #71 fathers day shirt. At #76 we have nails, then #81 witch hat atelier and #83 wood.

#83 “wood” – May CTR: 150%

Looking for ideas of what to sell on Etsy? According to our sources, wood is continuing to trend this year, especially in decor. Check out wood’s related searches table, filtered and sorted as shown in our demo above. We see some interesting leads there.

Meanwhile, winding up the Top 100, three high flyers: #87 sword, #93 world cup, and #95 stl. And the last is #98 music.

Next, ranked #101-150

At #102 is Roundup regular dice, followed at #104 by 4th of july png; it has 150%. Then at #113-118, there is a sextet: world cup 2026, therian mask, dnd dice, resident evil, yumeship, dandys world. And among them is our first unicorn of the month.

#114 “therian mask” – May CTR: 147%

At a glance, search volumes appear low, right? But that’s only because all other months are dwarfed by the mega spike it had last September. Searches soared to nearly 90,000.  

Keep an eye out for “therian mask” on upcoming Roundups. Last month, it just missed the search-count threshold, but it had a CTR of 150%. And we know “therian mask” has made other Roundups.

We’ll be watching for it from now on, too. Its related-searches table indicates clear opportunity. Quite a few with high CTRs and low competition. Here for ideas of what to sell on Etsy in a niche you could make your own?

Resuming our Roundup, there’s a pair next: #135-136 sonic birthday invitation and slime. “Slime” has 150%! Skip one and there’s keycaps, also with 150% and by the way: Unicorn Alert! We featured “keycaps” in January‘s Roundup; it ranked 7^th that month’s Top 20. A Roundup regular high flyer, it had 150% last month, too.

A half dozen more qualifiers in this set of 50: #139 carfax, #141 phone charm, and #145 twitch overlay. And then a trio: #148-150 horse, garden decor, and svg files.

Finally, ranking #151-200

At #156 we have deltarune, then a trio: #158-160 pokmon [sic] birthday invitation, fnaf, and graduation stole. Another unicorn!

#160 “graduation stole” – May CTR: 150%

Easy to assume that “graduation stole” would be too seasonal to bother with, right? But no: nine out of 15 months, it’s had searches above 3,500/mo, including six with 7,500+/mo. And an exceptionally good Average CTR: 136%. That is sky high for a 12-mo CTR. And yet Competition is still way in the green: just over 8,000 US listings use this keyword.

So many ways to carve out your own niche here. How you make them, customize, personalize. Maybe offer finer quality materials, or a nice keepsake box to store it in. Conversely, you could just offer lightning-fast turnaround or free shipping.

We took a quick look at the related searches table. Quite a few searches include a specific country; some want to honor their heritage on graduation day. So, that’s another niche. For those of you here for ideas of what to sell on Etsy, we see real opportunity here.

Resuming our Roundup…

At #165-166 are homestuck and last day of school png. Then two high flyers, #168 enamel pin (150%!) and custom plush. The latter has an average CTR of 140%! Next up is qualifier #173 limbus company, followed by five in a row with 150%! First the pair at #177-178 bachelorette and disney, then #180 flower, #182 class of 2026, and #185 watercolor pet portraits.

And we wind up this month with a quartet of qualifiers. Ranked #188-191: unisex heavy blendtm hooded sweatshirt, minecraft, snoopy, and statement rings. And that’s a wrap for this month, gang. Hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending on Etsy UK

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.