Here at eRank, we’re back again with the top keywords on Etsy now. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy now.
Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
November’s US Top 20 most searched keywords on Etsy
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1. gift |
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2. christmas |
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3. gifts for him |
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4. personalized gifts |
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5. jewelry |
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6. gifts for her |
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7. gifts |
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8. stickers |
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9. christmas ornaments |
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10. advent calendar |
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11. earrings |
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12. wall art |
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13. ornament |
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14. digital prints |
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15. arcane |
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16. pokemon |
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17. best gifts for her |
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18. wall decor |
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19. christmas shirt |
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20. rings |
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
These searches climbed highest the fastest
We always start with current Top 20 keywords that weren’t on the previous month’s Top 20 list. We like to focus on these because they climbed highest the fastest most recently. And for over a year now, the turnover of Etsy’s top searches has been the highest we’ve ever seen. The new normal is having nine to twelve new month on month. For November, we have 10 climbers.
Only two of those are screamers though – so-called because they scream to the top seemingly out of nowhere. A month ago, these two didn’t even make the Top 1000 shopper searches. Often, Top 20 screamers are seasonal, like this month’s No. 6 “gifts for her.” (And besides, the singular form of that one ranked #133 in October.) T’is the season when gift-related searches double up in the Top 20, like No. 1 “gift” and No. 7 “gifts.” Along with “gifts for her,” we also have “best gifts for her” in 17th place.
So really, November’s only true “out of nowhere” screamer is this one.
This is “arcane,” a TV show based on the game League of Legends. Its second season dropped in November with all episodes available to stream over the course of the month. Clearly, it was quite a hit – but one that’s very much off-limits for sellers without a license from Riot Games. Therefore, we’ll say no more about arcane.
November’s climbers
Here are this past month’s ten climbers, listed in order with their current rank first.
#3 gifts for him, up from #123
#4 personalized gifts, up from #56
#6 gifts for her (screamer: didn’t make October’s Top 1000)
#7 gifts, up from #94
#10 advent calendar, up from #69
#13 ornament, up from #104
#15 arcane (screamer: didn’t make October’s Top 1000)
#17 best gifts for her, up from #57
#19 christmas shirt, up from #32
#20 rings, up from #25
We know you must be crazy busy, so we won’t do all these. We’ll just do a few that jumped over 50 places in rank. Then we’ll end with a round-up of what the top Etsy searches tell us about what’s selling best on Etsy now. So, stick with us!
Ranking 3rd: gifts for him, up from #123
Wow: way up from last year!
But wait! Here is “gift for him” (singular).
For these trend analyses, we consider the searches just as the shoppers typed them, singular or plural. That’s useful to keep in mind when assessing a keyword. And results like these are why the default for Keyword Tool is “Include Near Matches.” Let’s look at them with their data merged.
Are you new to eRank? Ever wondered what exactly that “Include Near Matches” includes? Here’s how to find out.
Tips for using Keyword Tool’s Near Matches table
Scroll down to the related searches table. Across the top you’ll see a tab for “Near Matches.”
Often, you’ll just see the plural and singular forms of your keyword here. But sometimes you’ll see more, and they can include shopper searches that may not have occurred to you. As we do here: “him gifts” and “for him gifts” and “gift to him.” As it happens, those have negligible search volume. Nevertheless, it’s worth looking! Because at times, we’ve found buried treasure here.
And here’s another tip. The default sort for this table is to rank the keywords by the Average Searches column. But for keyword research, we like to sort the data by the Search Trend column (circled in yellow.) This shows us which are trending highest most recently. And we can see that while “gifts for him” has only 24,429 average searches, in November it had 137,940!
In the case of “gifts for him” then, does it matter which of these you use? Should you use all of them? Not in this particular instance. Because Etsy and other search engines treat singular and plural forms the same. And none of the rest of these have worthwhile search volume. And yikes, even they have insane levels of competition from your fellow sellers!
So, stick with either “gift for him” or “gifts for him” if that is what your product could be. But don’t expect to rank for it; no mere mortal seller can. Just plan on needing to niche down.
Quick demo: how to use Keyword Tool to niche down
“Niche down” means identifying products you can rank for high enough in search for yours to be found. Keyword Tool is spectacular at this! Even for as broad and popular a search as “gifts for him.” Just select the “Keyword Ideas” tab for the related searches table. Then click the “Search Trend” header to see the shopper searches that are trending highest now.
We didn’t have far at all to scroll before we found this gem! With 1,210 searches in November, it’s “spicy gifts for him.” And it has an Etsy Competition figure too low to even estimate! For November, it got 1,210 searches. And this keyword may well trend ahead of Valentine’s Day too! If you have any products that could qualify as “spicy gifts for him,” add it to a Keyword List. Let that tool watch it for you.
Another here that’s under 20 characters long with low competition is “geek gifts for him.” It got 1,190 searches in November and has low competition. So, good luck with these!
Meanwhile, we’ll get back to our highest climbers. And let’s skip the next one; it’s fourth-ranked “personalized gifts.” It’s only up from #56, and “personalized gift” (singular) ranked sixth in October’s Top 20. You don’t need us to tell you how popular personalized gifts are on Etsy!
Ranking 6th: gifts for her (screamer: didn’t make October’s Top 1000)
As we mentioned at the start, this is our other November screamer. But not really, since in singular form it ranked #133 a month ago. So we’ll just take a quick look.
This year, the plural form is outperforming last year: up 39%! Of course, like all these Top 20 gift searches, “gifts for her” is way too competitive to rank for. No worries, though: just niche down, using the same procedure we outlined above.
Next on our list of best-performing climbers is 7th-ranked “gifts.” But let’s skip that one, too. In singular form it ranked No. 2 a month ago, and it ranks No. 1 now. Which leaves us with just one more to do!
Ranking 10th: advent calendar, up from #69
Nice! While undeniably down Year on Year, its 87,890 searches for November are still plenty. And “advent calendar” has two stats we especially love to see.
First, that Etsy Competition figure. Fewer than 17,000 US listings on Etsy are using this keyword. And we are even more excited about that Average CTR: 103%! Also, when we calculated it just for November, its CTR came out the same: 103%. That’s a lot of purchase intent!
New to online selling? On marketplace sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of purchase intent. That is, a shopper who’s more likely searching with the intention to purchase (as opposed to one just browsing).
And speaking of which! Here’s your insider round-up of the top keywords on Etsy now that have the highest CTRs. Are you here to find out what to sell on Etsy? Then this lightning round is for you!
Round-up! Top Etsy searches with 125%+ CTRs now
Of the top online marketplaces we cover, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs above 125% are rare. Note too, we did these calculations based exclusively on their November search volume and clicks. Which means that regardless of what their 12-mo CTRs may be, these keywords should be hot right now. We hope some prove to be profitable leads for you!
One last thing before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be protected by intellectual property rights or prohibited by Etsy, please look before you leap!
Ranking between 1-50
Our Top 20 has just one this month: 2nd-ranked “christmas” with a CTR of 127%. (From here on, to keep this as clean as we can, we’ll only shout out CTRs above 145%.) And for the rest of the Top 50, there is only one other! It’s dice, ranked #34.
Ranking 51-100
The first in this group is #53 sticker. We skip just one and then at #55-56 there’s our first pair: candle, and 3d printed. And then we have our first high flyer: it’s #61 tshirt with a CTR of 149%. Coincidentally, the next is #65 t shirt (with a space after “t” and a CTR of only 128%: still high!).
At #67, christmas stockings has a stellar 150% CTR! Next is #78 thanksgiving. And we end this section on a high note; it’s #90 keycaps with a CTR of 150%. (By the way, keycaps had a 150% CTR last month too.)
Ranking 101-150
At #108 we have stockings, then come two with 150% CTRs: #116 planner and #118 mouthwashing (the video game). Next is #134 vtuber model. And then four with 150% CTRs: #138 genshin; #140 digimon; #142 20 nurse svg; and #147 beanie. Finishing out the Top 150 is #149 30 svg font bundle.
Ranking 151-200
Our first to qualify in this set is #163 book embosser. Then we have #165 spiderman and at #167 is pins with a CTR of 149%! Next is #171 elden ring, then at #173-174 a pair with 150% CTRs: tshirts and ateez. Skip one and then at #176 there’s stl and at #186 pet portrait. And the last of these in the Top 200 is #190 headband.
Ranking 201-250
Starting out our final group strong is a trio at #204-206. They are jewelry box, stained glass (with a 150% CTR!), and desk mat. Skip one then at #208 is lanyard. And then we have another with a CTR of 150%: #211 genderneutral adult tshirts.
Next are a pair at #220-221: christmas card, and tarot deck. Skip one and we have #223 locket. Skip seven and at #231 there’s nintendo with a 149% CTR. And then we have another pair at #240-241: pink (with a 150% CTR!) and ghost. And we go out with a bang: #247-248 overwatch, and labubu, which has a CTR of 150%!
With that, we’re off to see what’s trending in Etsy’s other top-selling countries
And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia. Parlez vous français? You can read our monthly reports covering French Etsy shopper trends here.
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! For instance, we just added a new weekly series of eRank tool tutorials every Tuesday. And here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
