Top Keywords on Etsy Now

Yep, we’re back with the top keywords on Etsy now. So let eRank take the guesswork out of your Etsy SEO and product research. First, we’ll show you which of the Top 20 most popular search terms are hottest with US shoppers. Then we’ll analyze which of the month’s Top 200 searches are Etsy top sellers these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

July’s Top 20 Etsy shopper searches

1. shirt
2. tshirt
3. wall art
4. stickers
5. halloween
6. burnout recovery workbook
7. necklace
8. halloween shirt
9. womens clothing
10. sonic birthday invitation
11. earrings
12. jewelry
13. poster
14. back to school
15. digital products
16. phone case
17. crochet
18. pokmon birthday invitation
19. furniture
20. pokemon

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database

Hiya gang! Everybody braced for the annual tsunami that is peak Halloween on Etsy? And Back to School is nothing to sneeze at either. But first, let’s talk about the shopper search making its Top 20 debut this month.

Top Etsy searches climbing highest fastest now

We data geeks were actually surprised that this one made last month’s Top 1000 at all.

Ranked 6^th: “burnout recovery workbook,” up from #315

But before you get excited about that 150% CTR (Click-Through Rate) and low Competition stat, stick with us. We scrolled down its page in Keyword Tool to the related searches for “burnout recovery workbook.” There, we filtered to see searches with the word “burnout,” then sorted to see which are trending highest now. (To do this, just click on the Search Trend column header.) And we found those little Search Trend graphs telling.

For keywords to be what we fondly call unicorns, it takes more than high CTRs and low Competition. We also need to see a history of substantial and sustained search volume. And seeing that none of these related keywords is at all promising says a lot too. Not one –  including “burnout recovery workbook” – has more than two or three months’ worth. Bottom line: if this niche interests you, add this search to a Keyword List first. Let that tool report on it to you for a while before you invest time in it.

All nine of July’s Top 20 climbers

“Climbers” is our nickname for current Top 20 keywords that didn’t make the previous Top 20. We’ve listed these in order by their current rank, followed by their previous rank. This way, you can see at a glance which are climbing highest fastest.

Ranking 5^th: “halloween,” up from #27

6^th: “burnout recover workbook,” up from #315

8^th: “halloween shirt,” up from #189

10^th: “sonic birthday invitation,” up from #39

12^th: “jewelry,” up from #26

14^th: “back to school,” up from #109

17^th: “crochet,” up from #21

18^th: “pokmon [sic] birthday invitation,” up from #40

19^th: “furniture,” up from #33

20^th: “pokemon,” up from #37

Here’s a quick look at that “halloween” tsunami we mentioned.

Ranked 5^th: “halloween,” up from #27

Of course, soaring into the Top 20 is one thing; more important for sellers are CTRs. Especially their current CTRs. Because those tell us which shopper searches are showing the most “purchase intent” now. For instance, “halloween” has a current CTR of 150%. Which is as high as they go!

Tip! Click-through rates and purchase intent

For those of you who are new to selling online, here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

You’ll want to keep up with the top keywords on Etsy now, yes. But for insight into which are selling best, look to their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll find out which of the current Top 200 keywords have had the highest CTRs most recently.

Analyzing monthly CTRs is how we spot opportunities for you. Products we get most excited about are in the Top 200 and have:

• 125%+ CTRs for the current month
• 100%+ Average CTRs
• 5+ out of 15 months with 1,000+/mo searches
• Low competition (green in Keyword Tool)

We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup, we do seem to find a few. So, fingers crossed for this one!

Monthly CTR Roundup!

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of the 200 top keywords on Etsy now have 125%+ monthly CTRs.

Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Which means that whatever their 12-mo CTRs, these products are what’s selling best now. For readability, we’ll only shout out a few individual CTRs that are sky high. Just keep in mind that our 125% threshold indicates truly exceptional purchase intent. So, any keywords here that interest you should be worth researching.

Ranking #1-50

Far more Roundup qualifiers in this Top 20 than usual! The last one had only three; this month, there are ten! We haven’t seen Etsy US have so many in quite a while. The first five: tshirt, wall art, halloween, burnout recovery workbook, and halloween shirt. Given that the latter combines “halloween” and the No. 1 search “shirt,” does this surprise anyone?

#8 “halloween shirt” – July CTR: 150%

“Halloween shirt” has a pretty darn spectacular 12-mo CTR, too; 140% for an average is unusually high. But given that Competition in the red, let’s get back to the rest of this month’s Top 20 qualifiers. They are sonic birthday invitation, jewelry, poster, pokmon [sic] birthday invitation, and pokemon.

Before we go on though, a word about these birthday invitations. Last month, Etsy UK, Canada, and Australia all had them in their Top 20s, and they do again this month. Which came as a surprise; we really thought they’d have dropped back down again. Searches like these are why we prefer the data in our quarterly trend reports. The quarterly top searches are less subject than the monthly lists to fleeting whims. Especially misspelled ones!

Moving on to the rest of July’s Top 50, next up is #22 crochet pattern. Then we have a trio: #25-27 back to school shirt, rings, sticker, followed by #29 christmas. And yikes, in just a month, the CTR for “christmas” has shot from 109% to 150%! Is everybody ready?

Next are two more CTR high flyers, #35 bookmark and #37 ita bag. We featured “ita bag” in April and also in Q1 when it ranked #15 overall. It’s an Etsy Roundup frequent flyer, both in the US and elsewhere. “Ita bag” comes up so often because it is a unicorn! Here’s what that looks like.

#37 “ita bag” – July CTR: 147%

If you’re here for ideas of what to sell on Etsy, check it out! Because “ita bag” is one of the handful that get our highest opportunity rating.

For now though, let’s finish up the Top 50. At #40 is tapestry, followed by two pairs: #42-43 wedding and tshirts, then #47-48 keycaps and personalized gift. “Keycaps,” as featured in last month‘s Roundup, is another that is the very picture of a unicorn!

Ranked from #51-100

First off here (sigh): another of these dratted birthday invitations, #52 spidey birthday invitation. The reason we find them so annoying is because they’re all off limits due to intellectual property (IP) protections. So they just take up room at the top we’d rather see occupied by leads you can use. More like these next four: #62-64 wallet, blanket, tumbler, and #66 cat.

Then we have #68 spiderman, followed at #74-75 by a pair of high flyers, embroidery and hat. Both of those also have sky-high competition, of course. But they’re both such broad keywords, it should be easy to niche down. (Are you new to online selling? We did a quickie tutorial on how to do that in last month’s trend report. Here’s that link again; just search for “demo.”)

A trio is next: #80-82 svg bundle, dice, and backpack. And only four more qualifiers for this set of 50. They are #85 leather jacket, then high flyers #89-90 jewelry box and lighting, followed by #98 harry svg bundle.

Next, from #101-150

At #103 is yumeship, and then a quartet: #111-115 printable, accessories, dog, fish, and homestuck. Then at #119 we have teddy bear crochet blanket pattern pdf.

#119 “teddy bear crochet blanket pattern pdf” – July CTR: 150%

One to watch? Given another few months of good search volume, “teddy bear crochet blanket pattern pdf” would qualify for unicorn status.

Resuming our Roundup, next up are #125 nails, #136 wood, #139 gifts for him, and #144 frutiger aero. “Frutiger aero” is another unicorn we featured in last month’s Roundup. And the last qualifier in this group is #149 leather.

Finally, ranked #151-200

Right at #151, we have high flyer fabric, followed by another, #153 notebook. “Notebook” has a perfect 150% CTR for the month.

#153 “notebook” – July CTR: 150%

Of course, competition for “notebook” is bracing to say the least. Over half a million Etsy US listings use this keyword. But without even sorting or filtering its Related Searches table, we spotted this one.

“Pocket notebook” exceeds *nearly* every metric for unicorn status. Competition in the green. For nine of the past 15 months, it’s had 1,000+/mo searches. Its Average CTR is a worthy 115%. But to calculate a monthly CTR, we need it to make a Top 1000 list. From here though, it certainly looks worth a look.

Let’s get back to our Roundup, see what else we can see, shall we? Next up is #155 pin; it’s followed by #161 trending shirt with 150%. Which reminds us: in reviewing the top Etsy category keywords this month, a dozen+ had “trending” or “trendy.” We track which adjectives shoppers currently use because there are trends in adjectives too. Three others made this month’s Top 1000: trendy shirt, trending png, trendy png. If you sell popular items, why not try “trendy” and/or “trending” in a tag?

Next up on the Roundup, we have another that’s earned our highest opportunity rating.

#163 “fursuit head” – July CTR: 150%

Did you spot it? Yep, “fursuit head” is a unicorn, and an exceptional one at that. In the past 15 months, searches have only dipped below 5,000/mo twice! All its stats are stellar, especially that 130% average CTR. Wondering what to sell on Etsy that’s in a niche you could make your own? Look into outfitting furries.

Back to the Roundup once more, there’s a pair next: #164-165 license plate frame and dorm decor. Skip two and we have a quartet: clipart, patches, kemonomimi, and crochet patterns, followed by #177 resume. Then two with perfect 150% CTRs for the month: #179 custom plush (featured in April) and bag.

At #185-187 is a trio: baseball jersey, spongebob birthday invitation, and valko. Next are #189 snoopy, #191 backrooms, #193 dnd, and leather wallet. The latter has 150% for the month (and no IP encumbrances, yay).

And that’s a wrap for this month, friends. Hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending on Etsy UK

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.