The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy UK these days.

See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

March’s Top 20 Etsy UK keywords

1. mothers day
2. pokemon
3. earrings
4. wall art
5. gift
6. 3d printed
7. mothers day card
8. tshirt
9. posters
10. wedding
11. resident evil
12. bracelet
13. mothers day gift
14. necklace
15. poster
16. jewelry
17. bookmark
18. mug
19. digital
20. stickers

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database.

Every year when we see this list, we feel for you Etsy UK sellers. The rest of us get breathers between Valentine’s Day and Easter and Mother’s Day in May. You’ve got Christmas to New Year’s to Valentine’s to Mother’s Day to Easter in three short months. No one else has to be as nimble at targeting and retargeting SEO and marketing.

Every year, your March Top 20 turnover reflects that final lap. You have thirteen “climbers” – Top 20 keywords not on your last Top 20. Three of those are Mother’s Day searches, and others are likely searches for Mother’s Day gifts. Like this one.

Ranked 3^rd: “earrings,” up from #589(!)

Yikes, this shopper search took quite a dive from its 15-mo high in December to just 1,400 searches in February. And as we can see above right in the line chart, this drastic drop didn’t happen last year. However, eRank trends specialists see no slackening in earrings’ popularity in the UK happening any time soon.

“Earrings” is the one search that never leaves the Etsy US Top 20. We’ll be keeping our eye on yours; could be February’s slump was just a one-month fluke. Next, let’s take a quick look at the rest of your climbers.

The UK’s top Etsy keywords climbing highest fastest

Listed in order by current rank, here are your hottest March climbers.

Ranked 1^st: “mothers day,” up from #25 in February

3^rd: “earrings,” up from #589

7^th: “mothers day card,” up from #59

9^th: “posters,” up from #33

10^th: “wedding,” up from #35

11^th: “resident evil,” up from #250

12^th: “bracelet,” up from #21

13^th: “mothers day gift,” up from #834

16^th: “jewelry,” up from #76

17^th: “bookmark,” up from #54

18^th: “mug,” up from #26

19^th: “digital,” up from #98

20^th: “stickers,” up from #31

The rebounding of “earrings” is the most newsworthy of these. Only two others jumped 100+ spots in the queue. We know why “Resident evil” soared in March. Five million copies of its latest game sold in its first five days. However, since “resident evil” is protected intellectual property, let’s move on.

The third of March’s highest climbers is “mothers day gift,” up from #834. But the plural, “mothers day gifts,” ranked #34 in February. So we know UK shoppers were already doing plenty of searches for gifts for mum on Etsy in February. In fact, while we’re at it, let’s take a quick peek at that one.

Ranked #87: “gifts for mum,” up from #921

What caught our eye is the current monthly click-through rate (CTR) “gifts for mum” has. We calculated it for March: it’s 140% – significant purchase intent! Here’s a quick explainer on that in case anyone could use one.

Top Etsy searches and purchase intent

Especially for those of you who are new to selling online, this will be a highly useful tip!

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, you’ll want to keep up with the UK’s top Etsy keywords, of course. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently.

Roundup! The UK’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 250 searches show the most purchase intent. 

Now, for these Roundups, we draw our calculations exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, these should be what’s selling best on Etsy UK now. As for any related to Mother’s Day, you could add those to a Keyword List. That way, you’ll be a step ahead on product research for next year’s shoppers.

Ranked from #1-50

Last month, you had just two CTR qualifiers in your Top 20. This month, you have five: #2 pokemon, #6 3d printed, then a trio: #10-12 wedding, resident evil, bracelet. Two of the five have 150%, which is as high as they go: “pokemon” and “3d printed.”

#6 “3d printed” – March CTR: 150%

Here to learn what’s selling best on Etsy UK? Including this one, there are six related searches are in the UK Top 1000 this month. The rest: #48 3d print, #112 3d printing, #335 3d printed dragon, #341 3d print file,#728 frieren 3d print. All but “3d printed dragon” have current CTRs above 140%. And 3d printed dragon has 122%. All told, that is a lot of purchase intent.

Back on the Roundup, up next is #23 twitch overlay; it has a monthly CTR of 149%. In your last Roundup, we featured “twitch overlays” (plural); it had 149% for the month, too. Indeed, we coined the term “unicorn” for keywords like this one. So-called because so many sellers state as fact that Etsy’s become hopelessly oversaturated. How it’s now impossible to find a product with good search volume and low competition. We don’t know about that; we seem to find some of these unicorns in every Roundup.

Behold: #23 “twitch overlay” – March CTR: 149%

As a rule, we don’t repeat keywords we’ve featured in recent Roundups. This time, it’s mostly to show you what a unicorn looks like so you know what to look for:

• high-ranked product
• established search history
• selling well
• low competition 

Just a glance at its page in Keyword Tool tells you all that. On the right above, you can see “twitch overlay” is at its 15-mo high now. And that it’s had plenty of months with good search volume. On the left, that 128% CTR stat tells you it’s been selling well over the past twelve months. Last, we see its Competition stat is in the green: only 3,330 Etsy UK listings have this keyword. T’is the very picture of a unicorn!

Getting back to the rest of your Top 50 qualifiers now, next up is #35 notion template. And from there, all the rest are CTR high flyers! #37 t shirt, #40 lamp, #41 twitch emotes, #45 ayn thor, #46 shirt, and #48 3d print.

Ranked from #51-100

First off here is #59 notebook, followed by #61-62 twitch overlays and dragon. There’s another pair at #69-70: disney and desk, then at #75 is bag patterns. As mentioned earlier, at #87 you have gifts for mum. Then a trio of high flyers: #89-91 coaster, crochet flowers, print. And at #94 is another: pink; it has 149%. But wait, we have to take a quick look at “coaster.”

#89 “coaster” – March CTR: 149%

Not a unicorn but lovely, nonetheless. So, do not be put off by that Competition stat. Just scroll down the page in Keyword Tool to its Related Searches table. You’ll find plenty of ways to niche down from the broad search. If you’re new or could use a brush up on how to do that, here’s this month’s US trend report. We did a quickie tutorial in their Roundup on using Keyword Tool to niche down.

Next, ranking #101-150

Here we start off with #105 capcut pro and #107 chrome hearts. Then a quartet of qualifiers: #109-112 fallout, final fantasy, ai, 3d printing. Skip just one and there’s a pair, scrunchie pattern and tail.

Keep an eye on “tail,” people. At the start of every month, we data geeks review all the keywords for our Monthly Trends tool. In the Accessories category this month, we were struck by how many “tail and ear” searches there were! (E.g., #12 “dog ears and tail;” #17 “bunny ears and tail;” #33 “custom ears and tail.”) And more searches that were for ears and tails separately. As we’ve been saying here, the furry niche is still full of unicorns, especially outside the US.

Just three more here: #118 royale high, followed by #137 coasters (like #89 “coaster,” it too has 149%). And at #146 is twitch, which has 150%! Not to harp on Twitch, but there are five twitch-related keywords in your Top 1000. All five rank in the Top 300 and all five have current CTRs exceeding 140%.

Ranked from #151-200

Straight out of the gate at #151-153, you have a trio: switch 2 case, sculpture, and personalized. Now, we talked a lot about “personalized” in this month’s US trend report. “Personalized gift” was in their Top 20. In your current Top 1000, you have 25 entries with either “personalised” or “personalized.” That massive a chunk indicates an exceptional amount of shopper demand.

#153 “personalized” – March CTR: 148%

“Personalized” is way up Year on Year. And see how last year it soared in May? If you’re selling personalized items, you might want to brace for a repeat performance, just in case. Last May, the UK had “personalised gift” ranked third, with sixteen entries having either “personalised” or “personalized.” And we just checked: that March, there were 26 “personalis/zed” entries in that Top 1000.

Huh. Hope for your sakes that these March searches weren’t all related to Mother’s Day! If so, must’ve been a mad scramble for you. Talk about last-minute!

Resuming our Roundup, the very next qualifier looks promising!

#156 “photocard holder” – March CTR: 149%

Who’s here for ideas of what to sell on Etsy? Here’s a unicorn! Remember: a high-ranked product with established search history that’s selling well with low competition. “Photocard holder” hits all four metrics.

And now let’s see if we can make some headway on your Roundup, lol. Next up is #158 requiem, then the pair at #162-163 hatsune miku and hair clips. Skip two and there’s a quartet: custom plush, invitation, collar, and chud.

Skip just one and you have another pair: dnd dice and size. Then at #174 there’s elden ring, followed by #177 yellowjackets. And just four more qualifiers in your Top 200. The pair at #188-189 miffy and number plates, #192 pattern, and #200 patchwork pattern.

Finally, ranked #201-250

Starting out with some CTR high flyers: #204 website template and #209 tea. (Jeepers! For March, “tea” searches are up 3,200%Year on Year!) Then at #216 is roman. But after that, we have no more qualifiers until the final three, a trio. Ranked #245-247: pearl earrings, prom dresses and women, all with 140%+ CTRs for the month.

We hope some of these will be profitable leads for you. But first, we hope you’re finally getting some rest!

As for us, it’s west to Canada we go! 

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.