The UK’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 shopper searches tell us about what’s selling best on Etsy UK these days.

Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the US trend report first? Here you go! Rather watch a quick video summary of that report? Thanks, Pam Duthie!

Your Top 20 Etsy searches in September

1. modern gifts
2. handmade home style
3. autumn
4. wedding
5. rings
6. stud earrings
7. halloween
8. birthday gift for her
9. print
10. home decor
11. prints
12. anniversary gift for him
13. autumn wreath
14. kpop demon hunters
15. halloween wreath
16. engagement ring
17. wedding gift
18. halloween decor
19. wedding favours
20. christmas gifts

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

Lively turnover to report for September, chums. Fifteen of your top Etsy searches are new Month on Month. And six of these climbers are screamers. (“Screamers” is our pet name for Top 20 searches that failed to even crack the Top 1000 the previous month.)

One screamer  – and it’s your No. 2 search – we don’t recall ever seeing before. Being frankly too curious ourselves to wait, we had to trot straight off to Keyword Tool.

Ranked 2^nd: “handmade home style;” screamer

(Welcome to the fresh new Keyword Tool, by the way!)

We were surprised: “handmade home style” actually did get 1,300+ UK searches back in August. Just not enough to make that Top 1000. In August, the only keyword with “handmade” to make your Top 1000 was “handmade jewelry.” And it ranked down at #671.

It is interesting to us, how “handmade” comes and goes from the top Etsy searches. Over the years, there have been times when keywords with “handmade” made all the Etsy Top 20s. Sometimes there would be several in the same Top 20.  

Might they be making a comeback? From just the one in August, you’ve now got five handmade-related searches in your September Top 1000. This one, plus #65 handmade, #782 handmade christmas cards, #868 earrings handmade, and #923 handmade earrings.

Now, let’s get on with your full list of Top 20 climbers.

The UK’s top Etsy keywords climbing highest fastest

Here are September’s climbers, listed in order by current rank.

Ranked 1^st: “modern gifts,” up from #99

2^nd: “handmade home style,” screamer (didn’t make August’s Top 1000)

3^rd: “autumn,” up from #579

4^th: “wedding,” up from #36

6^th: “stud earrings,” screamer

8^th: “birthday gift for her,” screamer

9^th: “print,” up from #174 (but “prints” ranked #12)

12^th: “anniversary gift for him,” screamer

13^th: “autumn wreath,” up from #264

14^th: “kpop demon hunters,” up from #56

15^th: “halloween wreath,” screamer

16^th: “engagement ring,” up from #393

18^th: “halloween decor,” up from #68

19^th: “wedding favours,” up from #184

20^th: “christmas gifts,” screamer (but “christmas” ranked #8)

Too many to talk about each one; we know you’re busy. And we want to leave time for your Roundup. (If you’re new, for these we analyze your Top 250 keywords to see what’s selling best on Etsy UK now.)

Another welcome return to your Top 20 are the two wreath searches. It’s been awhile, right? We remember a good number of you were making wreaths. So we’re excited to get a look at these. But first, a few that rank higher.

Ranked No. 1: “modern gifts,” up from #99

This search ranked No. 2 on Etsy worldwide in September per Etsy’s new “Marketplace Insights” tool. (Have you got that in your Shop Manager yet? If you do, it will be under “Stats.”) It’s really neat to look at! Here’s a screenshot we grabbed from it on October 1^st showing Etsy searches worldwide for “modern gifts.”

As you can see, search volume had already begun to fall off by late September. And here’s its UK 15-mo search history in Keyword Tool.

As with all single-mo spikes, we don’t recommend rushing to add “modern gifts” to your Etsy listing SEO. Instead, put it on a Keyword List first; let that watch it for you a while. We don’t expect to see it climb this high again though.

Ranked No. 4: “wedding,” up from #36

Three wedding searches in September’s Top 20! What on earth?!

While the May-August season is still most popular, autumn weddings in the UK are indeed on the rise. Among the reasons: off-peak weddings are less expensive, easier to book, offer a wider range of attire, atmosphere, themes. Here’s hoping this trend makes your life a little less hectic during the peak months.

Ranked No. 6: “stud earrings”

Etsy’s “Marketplace Insights” tool showed this keyword ranking 2^nd for earring-related searches worldwide in September.

We don’t recall ever seeing “stud earrings” make a Top 20 list before. Could it be an emerging trend? Worth watching for sure. But again, given that it’s a single-mo spike so far, hold off acting on it just yet. On Etsy, single-mo spikes frequently prove to be just that: one and done.

Ranked 13th: “autumn wreath,” up from #264

As we mentioned, it’s been a while since we’ve seen a wreath search make the UK Top 20.

Year on Year, “autumn wreath” is up 777%! Fantastic stats: Competition is under 5,000 UK listings. And that 12-mo average click-through rate (CTR) of 142% is truly exceptional. Next, let’s see how it compares with your other Top 20 wreath search.

Ranked 15th: “halloween wreath”

This one’s a screamer. (Appropriately, lol.) In the US, where Halloween is a much bigger deal, “halloween wreath” only ranks #397.

And its keyword stats are worse than yours, too. Their “halloween wreath” only averages about 150 searches more than yours, but with 15 times the Competition! And compare their Avg. CTR too: 108% to your stellar 146%. Clearly superior purchase intent!

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s smart to keep up with the top Etsy searches. But for insight into what’s selling best on Etsy, look to their click-through rates.

Speaking of which…

Roundup! The UK’s top Etsy keywords with 125%+ CTRs now

Here’s your insider access to which of your current Top 250 searches have had the highest CTRs most recently. These calculations are based exclusively on their search volume and clicks this past month. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy UK now.

Before we begin though, our usual word to the wise. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap. We heard Pop Mart did a sweep of Labubu stuff on Etsy a couple weeks ago. Hope none of you got swept up!  

Ranked from #1-50

For the sake of readability, we won’t shout out individual CTRs. Instead, we’ll just list all shopper searches with CTRs of 125%+. Even for Etsy, which has the most high CTRs of the top ecommerce sites, that is significant purchase intent.

In your Top 20, there are 10 qualifiers (down from your historic high of 14 last month). First the trio ranked #3-5: autumn, wedding, rings. Then there’s the pair at #7-8: halloween and birthday gift for her. Next, the quartet at #13-16: autumn wreath, kpop demon hunters, halloween wreath, engagement ring. And the pair at #19-20: wedding favours and christmas gifts.

Here’s a quick peek at “wedding favours.”

#19 “wedding favours” – September CTR: 149%

Year on Year, searches are up by 491%!

If you’re here researching what to sell on Etsy, this wedding-related niche could be a worth a look.

Moving on to the rest of your Top 50, next is a septet of qualifiers. From #22-28: pokemon, backpack, candles, autumn decor, dog tag, christmas wreath, groomsmen gifts. (“Christmas wreath” has a September CTR of 149%!) Then there’s a pair at #31-32: earrings and christmas decorations. Skip one and there’s #34 gifts for him, followed by #38 pregnancy announcement and #44 rugs. The final three in this group: #47-48 wall hangings, tote bag, and at #50 is baby gift.

Ranked from #51-100

Opening here with a monthly CTR of 149% is #53 anniversary card. Skip two and at #56-59 there’s a quartet: lamp, baby, cross stitch, lingerie. Skip down two for #62 fursuit.

Have we ever talked with you UK sellers about “fursuit” and all things furry? We did in this month’s US report, and have before, because furry gear’s been trending for some time there. And not just trending search-wise; they make every Etsy US Roundup for high click-through rates. So let’s take a minute to look at yours.

#62 “fursuit” – September CTR: 149%

Wherever there are Etsy seller forums, we see posts asking for product niches with low competition and good sales. If you relate to that quest, here’s just such a one.

“Fursuit” had a monthly CTR of 149% last month too. It just ranked too low (#415) to make your Roundup. It was one of five furry-related searches in that Top 1000. This month’s has only three, but two make your Roundup, this one and #197 premade fursuit. The latter also has a sky-high monthly CTR, 144%.

Unlike the US, where furry gear has been trending for years, that doesn’t appear to be true for Etsy UK. A year ago in September, only one furry search made your Top 1000. It was “furry,” ranked #151 with a monthly CTR of 95%.

And in the US, Competition for “fursuit” is 14,500+ listings. Yours is just a fraction of that – so far! To our practiced data-geek eye, we see opportunity here. So if you’re looking for what to sell on Etsy, and what’s selling best on Etsy? That’s also “niche” with low competition? If you can sew, this just might be your unicorn.

And now back to our Roundup…

Next up, three in a row with 148%+ CTRs for the month. The pair at #64-65: crochet blanket pattern and handmade, and #67 wedding dress. Skip just one and you have three more qualifiers: #69-70 birthday gifts for him, dried flowers and #78 stray kids. Skip one again for #80 anniversary gift for her, then #84 bracelet.

At #86-88, a trio: baby shower gift, demon hunter costume, and jewellery (which has 150%!). The final two in this month’s Top 100 are #93 birthday gifts for her and #96 psychic reading.

Next, ranking #101-150

Straight out of the gate here is a high-flying pair at #101-102: tau and christmas. Skip one and there’s a trio: #104-106 fallout, wedding ring box, and vintage. We know a lot of you sell in Vintage, so let’s pause here for a quick look. It appears to be doing well!

#106 “vintage” – September CTR: 148%

“Vintage” also made the US Roundup this month. Here’s your data.

Year on Year, “vintage” searches are up nearly 140%. They’re also up Month on Month. (“Vintage” just ranks lower now than last month because your overall search volume is well up. Congrats!)

Returning to our Roundup, at #108 is wreath (with 148%!), #112 fidget ring, and #114 press on nails. Then there’s #119 gold ring, #121 phone cases, and #127 taylor swift. Skip one for #129 jellycat, and again for #131 furniture.

(Update: anyone remember how “furniture” was your No. 2 last month? We talked about it and its related searches a lot in that trend report. Since then, like “vintage,” it has dropped in rank but its monthly CTR is way up! “Furniture” has 150% now, up from 128% last month. We’d rather a keyword’s CTR be sky-high than its search rank. Remember, it’s all about purchase intent!

Next up, a quintet, and all these have 148%+ CTRs for the month! Ranked #133-127: bedroom decor, framed wall art, deltarune, cardigan and bees. The last two qualifiers here are #147 knitting pattern and #150 bag charm. But before we move on, just checking: is everyone aware of how popular bag charms are? In case you weren’t, here’s a look.

 #150 “bag charm” – September CTR: 149%

It had the same sky-high CTR last month but ranking #252, it just barely missed making that Roundup.

“Bag charm” has certainly got quite an impressive 12-mo click-through rate, too: 132%. Any keyword with an Avg CTR that high merits your attention. Just keep in mind it’s a fad, thus subject to crashing when the Fickle Finger of Fashion moves on.

From #151-200

Another strong start here: a quartet with 146%+ monthly CTRs. From #152-155: digital prints, therian mask, tarot reading, twenty one pilots. Then you have #160 baby shower favours and #162 kitchen art, followed by four pairs in a row. At #166-167: demon slayer and cross stitch patterns. Next are #171-172 stanley cup and jewellery box. Then at #175-176: one piece and journal, and at #179-180: gift and snoopy.

After these are three singletons: #187 dexter, #189 personalised, and #193 wreaths (with 147%!). Winding up this section, a trio at #196-198: dice, premade fursuit, and silent hill.

And finally, ranked #201-250

At #201 is dragon puppet with a 146% CTR for the month. Skip one and there’s a quartet at #203-206: lanyard, charlie kirk, celestial, and rug. Skip one again and at #207 you have daisy with 149%. Then a pair: #213-214 birthday cards and nose ring.

Next is #217 compact mirror. Anyone else have the sense we’ve been seeing more “compact mirror” searches? No? It’s just a hunch. Let’s check.

#217 “compact mirror” – September CTR: 150%

Well, look at that: it’s only dropped below 1000 searches/mo once in the past 15.

Of course, this does not put it among the UK’s top Etsy keywords. That said, “compact mirror” is a search we didn’t use to see on Top 1000 lists. Nor making the individual Etsy Category Top 100 lists in Monthly Trends. But then, here and there, we began to and seems like those sightings have been increasing.

Emerging trend? Could be one to watch. Especially you Vintage sellers, and those of you who do personalizing / custom. For bridesmaid gifts or hen parties?

Back once more to the Roundup

Next up, three more pairs in a row. At #219-220, there’s worry stone and fabric; at #223-224 patches and key holder; then #226-227 laptop stickers and attack on titan. After these, just five more qualifiers: #232 rugs for bedroom; #234 labubu; #237 dog collar; #240 custom patches. And finally, at #244 there’s anniversary gifts with a lovely 149% for the month.

We hope some of these prove to be useful leads for you!

As for us, it’s west to Canada we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.