We’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular searches with UK shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy UK now.
Tip: See what the UK’s top keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US trend report first? Here you go!
Your Top 20 Etsy keywords in April
- gift for her
- gift for him
- wall art
- necklace
- easter
- tshirt
- pokemon
- personalised gift
- stickers
- bookmark
- crochet
- bookish
- lighting
- home decor
- earrings
- t shirt
- poster
- digital
- art
- anime
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
Back in March, you had 17 climbers, an all-time record. At least you’re down to 15 now. And it’s a giant relief that instead of six being screamers, you have only one this month. (“Screamer” is our pet name for shopper searches that scream to the top, seemingly out of nowhere. A month back, these hadn’t cracked the Top 1000.)
Here are your April climbers, listed in current rank order, followed by their rank in March.
#1 gift for her; this climbed up from #23
#2 gift for him, up from #196
#5 easter, up from #45
#7 pokemon, up from #47
#8 personalised gift, up from #46
#10 bookmark, up from #194
#11 crochet, up from #69
#12 bookish (screamer; didn’t make your March Top 1000)
#13 lighting, up from #101
#14 home decor, up from #27
#15 earrings, up from #35
#16 t shirt, up from #112
#18 digital, up from #44
#19 art, up from #55
#20 anime, up from #334
Still too many to discuss every one though. We know you’re busy. And we want to leave room here at the end for your Monthly CTR Roundup. So let’s just discuss the climbers that have Click-Through Rates (CTRs) above 100% for April.
The UK’s top Etsy searches most popular with buyers now
These are the keywords that both climbed highest fastest and show the most purchase intent now. And the first of these is also your No. 1 of the month.
No. 1: “gift for her,” up from #23
This shopper search didn’t have far to climb to get back into the Top 20. And when calculated just for April, “gift for her” has a monthly CTR of 102%. (In contrast, your No. 2, “gift for him” has only 67% for April.) Here then is “gift for her.”
Interesting! Here’s why: the UK has the earliest Mother’s Day; it was March 15th this year. So how come “gift for her” is up this much the month after Mother’s Day? Month on Month, it’s up 235%. And it was similar last year when your Mother’s Day was even earlier, March 10th. Nevertheless, that April’s search volume for “gift for her” was 92% higher than in March.
More compelling though is how much “gift for her” is up Year on Year: it’s up 519%!
No. 12 “bookish” (screamer)
This is your single screamer for April. Of your top Etsy searches, this shopper search climbed highest fastest from farthest down. Let’s have a look.
And wow, it looks good! But, erm, the trouble is: which “bookish” is this?
Is it the adjective, e.g., “Hermione always has been bookish”? Or “Bookish Box,” which appears to be a monthly subscription? (We doubt it’s that; they ship everywhere in the world except the UK and Mexico.) There’s also at least one UK bookshop called “Bookish.”
Or, per our Etsy UK homepage search, “bookish” could be anything related to books in any of 16 categories. Including Bath & Beauty! Whilst per our Google search top result, “bookish” is a new British crime TV series. And that April spike on the Search Trend chart above does suggest it’s something new. But Bookish Episode 1 has a May UK launch date; were 14,800 UK fans already ransacking Etsy in April?
Going by our Etsy UK search results though, this April spike doesn’t seem related to the TV series. Also, over the past five+ years, we’ve seen “bookish” trend high now and then, in various countries. In fact, “bookish” ranks 25th on the current US Top 1000. And an Etsy US homepage search shows the same mix as yours: giftables for bookworms. Your “bookish” has got the better indications of purchase intent: its 12-mo and April CTRs are both 103%.
No. 13: “lighting,” up from #101
Hmm. Over the past 15 months, “lighting” has climbed in April and August 2004 and again in April 2025. None are big gift-buying months.
In light of that, we figured it was possible that this keyword is getting a boost from Etsy. So we did an incognito search of the Etsy UK homepage. It suggested we shop the most popular categories; one was “Home & Living.” We clicked that, and here we are.
Generally, Etsy is adept at choosing which keywords to promote (after all, Etsy has ALL the data). And one sign that they got this one right is lighting’s April CTR. It’s 109% for the month, well up from its 12-mo average of 95%. UK shoppers are liking what they see in their search results enough to click a good number of listings. And remember, CTRs signal purchase intent.
Tip! Top Etsy searches and purchase intent
Are any of you new to selling online? Here’s a highly useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s just browsing).
So yes, knowing which keywords are most popular now with Etsy’s UK shoppers is necessary. But for insight into which of these trending products are selling best, look to their click-through rates.
Speaking of which, we still need to allow time for your Monthly CTR Roundup. Since this is getting long, let’s just do one final climber. Apart from your screamer, this next one covered the most ground in a month to reach the top. And of your Top 20 Etsy keywords, it has the third-highest April CTR. (Sixth-ranked “tshirt” and #16 “t shirt” have the highest; more about them in the Roundup).
No. 20: “anime,” up from #334
“Anime” has made your Top 20 Etsy keywords list twice before this. In January 2024, then again in July; here’s how it looks now.
Anime’s record high so far was the 15,000+ searches it got in January 2024 (not shown). But April is in second place. And check out that Average CTR: 106%. Calculated for the month of April, it’s even higher: 124%. However, given that formidable competition stat, you’d need to niche down.
Quick tutorial: How to use Keyword Tool to niche down
In Keyword Tool, we scrolled down to anime’s “Keyword Ideas” table. For Keyword Match type, we chose “Broad” (circled in yellow). This will show us all shopper searches with the word “anime.” Then, to see which are trending now, we sorted the data by the Search Trend column. Just click the header circled here in orange.
By current search volume, the top keyword is “anime;” it got 11,600 searches in April. After that though, we noticed an odd dearth of trending anime-related searches.
The second-highest had virtually no searches before April, and it only had 600 in April. Same pretty much for the next six: all mostly single-month spikes in April. On the other hand, there are some fantastic CTRs! And all have virtually zero Competition.
So next, we switched countries in Keyword Tool to the US. Anime is popular there, too. Just not quite enough to make their Top 20 lists. If you’re researching what to sell on Etsy and anime interests you, we suggest checking the US table. Use this same filter and sort. You’ll find their top related searches have much better 15-mo search trend histories. Add any of interest to a Keyword List. Then let that tool monitor whether they catch on in the UK.
And meanwhile, check out some of these next ideas. We’ve just analyzed your current Top 250 shopper searches. Let’s go see what else might be selling well on Etsy in the UK now.
Roundup! The UK’s top Etsy searches with 125%+ CTRs now
Of the big online marketplaces, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and above are rare. We calculated these based exclusively on their search volume and clicks in April (our last full month of data). Therefore, regardless of what their 12-mo CTRs are, these products should be what’s selling best on Etsy UK now.
Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!
Ranked from #1-50
Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%.
Only two qualifiers in your April Top 20. The first is #6 tshirt with a perfect 150% (as high as they go), and then #16 t shirt. Moving on, there’s another perfect score at #21: birthday with 150%. Next is #30 coffee table, then this month’s first pair: #33-34 mirror (149%) and coasters.
You have a beauty at #40: it’s keycaps with 150%, then another pair at #44-45: cat and desk. And the final three of this Top 50 all have 150%! First #47 rug, then the pair at #49-50 cyberpunk and fivem.
Ranking #51-100
Straight off, another pair: #55-56 mens bracelet (150%!) and mug. Skip just one and there’s #58 ruby with 149%. Then we need to jump a bunch but well worth it: #69 shelves has 150%. And then our first quartet, and every one has 149%+! Ranked #76-79: 3d painting, lamp, journal, and eurorack.
And we’re on a roll! All the rest of the Top 100 also have 149%+ CTRs! These are #81 woodland; the pair at #83-84 cap and cats; #88 folk; then #98 dnd and #100 clocks.
Next, from #101-150
And that run carries over to the first one here; it’s #102 pictures with 149%. It’s followed by qualifier #106 personalised cufflinks, and then five more in a row with 149%+ CTRs! These are #111 hoodie; #114-115 valorant and soap; #117 emerald; and #120 press on nails.
At #122 is copper, and that’s the last before a bit of a snooze. But then from there on into the next group, it gets wild! First, the pair at #142-143 handbag (145%) and dnd dice (143%). Next – all with 149%+ CTRs – are five in a row through #151! The first four of this quintet are #147-150: skyrim, sticker, backgammon, and coco wyo.
Then from #151-200
The fifth of that quintet is #151 chain. Skip just one and at #153-156 is a quartet of high flyers. The first three all have 149%+ CTRs: flower, mystery box, orgonite; print on demand has 142%. Again skip one and there’s a pair at #158-159: pet with 149%, and dog bed.
At #161 is sonic; it has 149%. But that’s the last before the next qualifier, #191 wedding card box. And then this group also ends with a quintet that bridges over into the next section. The first four are #197-200: dress (149%), crystals, digital art, and with 148% mother of the bride gift.
And finally, ranking #201-250
We begin here with the fifth of that quintet, #201 monster hunter with a monthly CTR of 148%. Skip just one and at #203 is maps with 149%, as has #207 enamel pin. Next up, the pair at #211-212: resident evil and bird feeder; the latter has 148%. As do the next pair at #217-218: solo leveling figure and tea strainer.
Ranked #220-221 is a trio: witchcraft has 141%; the other two have 148%: wwe and youtube play button. Skip one again and at #224-225 there’s a pair: shirt (149%) and resin. Again skip one and at #227 is red with 148%.
And the next six in a row have 148%+! These begin with the pair at #232-233: horror and fivem mlo. Next, another pair at #235-236: groomsman and funny shirt. And the first two of the quartet at #238-241: cat collar and chess. The third of the quartet has a little less, 143%: custom patch. Then the fourth is right back up with 149%: coloring book.
And finishing your April Top 250 with verve, all the rest of these have 148%+ CTRs. First, #243 candelabra, then the whole quartet at #246-249: black art, birthday digital papers, keycap, and metroid.
We hope some of these prove to be profitable leads for you!
As for us, it’s west to Canada we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
