Yep, we’re back with the UK’s top Etsy keywords. So let eRank take the guesswork out of your shop SEO and product research. First, we’ll discuss the month’s highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy UK these days.
See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Your Top 20 keywords in May
- pokemon
- digital
- tshirt
- digital products
- project hail mary
- poster
- earrings
- wall art
- witch
- stickers
- home decor
- birthday card
- art print
- bracelet
- womens clothing
- rug
- planner
- prints
- wedding
- 3d printed
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database.
Last month, you had “cat” in your Top 20. This month, you have “witch” in your Top 10!
Ranked #9: “witch,” up from #61
And by the way, it’s not just the UK. “Witch” ranks 19th in Australia this month, and in Canada, it’s No. 3! (The US doesn’t have “witch,” but it’s got “halloween” in its Top 10. For May!)
From what we can see, for you this is the first time “witch” has ever made your Top 20. And there are two related searches in your Top 1000: #232 “weather witch” and #657 “witch job.” All three have monthly click-through rates (CTRs) above 100%. Which means UK shoppers are buying!
The UK’s top Etsy keywords climbing highest fastest
Ranked 2nd: “digital,” up from #62 a month ago
9th: “witch,” up from #61
12th: “birthday card,” up from #58
13th: “art print,” up from #72
14th: “bracelet,” up from #132
15th: “womens clothing,” up from #29
17th: “planner,” up from #54
18th: “prints” (not in April’s Top 1000, but “print” was #27)
19th: “wedding,” up from #298
Only three of these covered a lot of ground in just a month: #14 “bracelet,” #18 “prints,” and #19 “wedding.” And of those, “prints” doesn’t really count; in singular form it ranked #27 last month. And no surprise that “wedding” is up; it’s spring! There are 40 keywords with the word “wedding” in your Top 1000 now; t’is the season. That leaves “bracelet;” let’s see what we can see, shall we?
Ranked #14: “bracelet,” up from #132
As you can see above right, the only story here is that “bracelet” sank below 3,000 a month ago. Even then, it still had 2,750 searches; hardly terrible. And in thirty days it bounced right back up, and then some. Year on Year, “bracelet” is currently up by 2,000+ searches. And what a splendid 12-mo CTR it has: 132% is spectacular for an average CTR. That is scads of purchase intent!
Top Etsy searches and purchase intent
For those of you who are new to selling online, this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
You’ll want to keep up with the UK’s top Etsy keywords, sure. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of the UK’s top Etsy searches have had the highest CTRs most recently.
Roundup! The UK’s top Etsy keywords with 135%+ CTRs now
Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of this month’s Top 200 searches show the most current purchase intent. Note that these calculations were drawn exclusively from your most recent full month of data. Regardless of their 12-mo CTRs then, most of these products are what’s selling best on Etsy UK now. Any related to Father’s Day, add to a Keyword List to have a leg up for next year’s.
Ranking #1-50
Note: For readability, we will only shout out individual CTRs that are sky high. Just keep in mind our 135% threshold indicates exceptional purchase intent. So, any keywords here that interest you will be worth researching.
This month, there’s just one Roundup qualifier in your Top 20 and it is selling like hot cakes!
#2 “digital” – May CTR: 150%
There are 11 searches with the word “digital” in your current Top 1000, two of them in the Top 20. And four have wildly high current CTRs, this one and three more: #119 digital planner, #120 digital wedding invitations, and #241 digital product.
Getting back to your Top 50, you have a trio at #22-24, all three high flyers. Pokmon [sic] birthday invitation, sonic birthday invitation, and adhd school planner. And just three more: #30 bookmark, and #32-33 resident evil and dragon.
Ranked from #51-100
At #54-55, a pair with 149% CTRs for the month: cards and crystals. Skip just one and there’s another high flyer, #57 twitch overlays. We featured that one in your February Roundup, and its singular form in March. Normally, we avoid repeating recently-featured keywords, but for this one, we made an exception.
It’s because “twitch overlays,” singular and plural, are unicorns (so-called because Etsy naysayers claim they don’t exist). “Unicorn” is our pet name for Roundup qualifiers that also have:
- 100%+ Average CTRs
- 1,000+/mo searches in five+ of the past 15 months
- Low competition (green in Keyword Tool)
So, #57 “twitch overlays” is a unicorn. And then coming right up after Roundup qualifier #60 wall art and decor, you have another!
#62 “keycaps” – May CTR: 150%
See? All the earmarks of a unicorn. As it is for the US, Canada, and Australia, too. If you are here for ideas of what to sell on Etsy, we certainly see opportunity here. And if you’re here to find out what’s selling best on Etsy, ditto! Superb Average CTR: 132%.
Returning to our Roundup now, those high flyers keep on coming with #63-64 journal and lamp. Skip one and there’s a trio: michael jackson, painting (149%!) and skyrim. Then at #78-79 are silver ring and cufflinks. And this is interesting. “Silver ring” ranked in your Top 20 a month ago. While it may be down now in search count, it is way, way up in clicks. From its April CTR of 72%, it has soared to 149%!
And still more high flyers to round out your Top 100. At #87 is cake topper, then #93 golf, and #98-100 burnout recovery workbook, brawlhalla and body pillow. We featured “body pillow” last month; it was verging on unicorn then. We just wanted to see one more month of good search volume. And now we have it: Month on Month, “body pillow” is well up in rank, from #149 to #100. Have a look.
#100 “body pillow” – May CTR: 149%
Congrats on your fully-fledged unicorn, folks!
Next, ranking #101-150
Here are two of those digital high flyers we mentioned earlier: #119 digital planner and #120 digital wedding invitations. Both have 146%+ CTRs for the month. Skip down one and there’s another high-flying pair: ayn thor and pet memorial. And then next: yes, it’s another unicorn!
#126 “wedding welcome sign” – May CTR: 149%
Once we entered the Pinterest / Instagram Age in the mid-2010s, these have been a mainstream trend. We’re surprised Competition is not far higher. They are still incredibly popular– and then by George, could the very next one be another wedding-related unicorn?
#129 “place cards” – May CTR: 148%
Of course, place cards are used at other sorts of events. But surely, most that are being sought out on Etsy are for weddings, right? And those are some delightful stats, especially that 133% Average CTR. Our one reservation is that “place cards” could use another month or so with 1000+ searches. And we’re a little leery of the dearth of searches last spring.
The reason could be that styles for wedding place cards are evolving to more creative, off-beat options. (And they are: calligraphed oyster shells, anyone?) Which would be the same reason UK shoppers have begun coming to Etsy for them. Traditional folded white cards, they could get from their local printer. For now, we’d say that at the very least, “place cards” is one to watch.
Resuming our Roundup, at #134 is fidget ring and holy moly, yes it is another unicorn. That makes three in row!
#134 “fidget ring” – May CTR: 150%
In fact, “fidget ring” is the pick of this particular litter, too. (Don’t let that giant peak you see on the chart above for September mislead you. Fourteen of the past 15 months have had 1,200+ searches. The rest are simply dwarfed by comparison with September’s 12,000+.)
We’re only surprised Competition isn’t far higher. All things fidget have been a HUGE trend for years and show no sign of slowing any time soon. So: anyone looking for what to sell on Etsy in a jewelry niche that isn’t saturated? Well, here you go!
And now, let’s try resuming the Roundup again, lol. There are three more in this set of 50: #135 trench crusade, #145 wordpress, and #150 riftbound.
Finally, ranked #151-200
Straight out of the gate, an octet of qualifiers. From #152-159: seiko watch, harry styles, switch 2 case, template, adjustable ring, abaya, croc charms, and budget planner. And here we have to stop for another Unicorn Alert!
#157 “abaya” – May CTR: 149%
“Abaya” makes Canada’s Roundups, too. So far though, theirs hasn’t had enough months with search volume above 1,000 to qualify for unicorn status. Yours does; indeed, half of your six months had 2,500+ searches/mo. Quite a nice 12-mo CTR, too: 125%. A lovely unicorn in all respects.
And coming right up, there’s another: #161-162 dad and photocard holder. We featured unicorn “photocard holder” in your March Roundup. Moving on, the next qualifier is #165 handbag, followed by #167 promo codes and coupons. And just three more for this Roundup, but all three are high flyers: #169 steel, #171 harry potter, and #182 viking.
We hope some of these prove to be profitable leads for you.
As for us, it’s west to Canada we go!
And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
