Yep, we’re back with the UK’s top Etsy keywords. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular searches with UK shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy UK now.
Tip: See what the UK’s top Etsy searches were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US trend report first? Here you go!
Your Top 20 Etsy keywords in June
- personalised gift
- gift for her
- wall decor gifts
- wall art
- tshirt
- unique for dad
- pokemon
- gift for him
- vintage
- fathers day
- best dad gift
- fathers day card
- digital
- wedding
- necklace
- poster
- home decor
- gift
- jewelry
- jewellery
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.
As mentioned here last month, the UK’s top Etsy searches have had a tumultuous 18+ months! Especially the monthly lists of your Top 20 Etsy keywords. For years, their normal rate of turnover Month on Month was 9-12 keywords, tops. Then something changed, and your Top 20 lists have been chaotic ever since.
We’re pretty sure it’s Etsy, throwing spaghetti at the wall to see what sticks, lol. With the best intentions, of course: they’re testing to see which homepage promos get UK shoppers to click. Etsy has been doing this for every country; yours has just been the most intense. But while we still see it, that intensity your Top 20s have had might have started to calm.
We measure this by tracking “climbers.” (That’s our term for the current month’s Top 20 searches that weren’t on the last Top 20 list.) And from your record high of 17 in March, last month you were down to 11 climbers. And this month? Just six!
The UK’s top Etsy keywords climbing highest fastest
Here are your June climbers in current rank order, followed by the rank they had in May.
Ranked 3rd: “wall decor gifts,” up from #49
12th: “fathers day card,” up from #31
13th: “digital,” up from #64
18th: “gift,” up from #82
19th: “jewelry,” up from #80
20th: “jewellery,” up from #52
Let’s start with a quick look at your top June climber.
Ranked 3rd: “wall decor gifts,” up from #49
The US also has this climber but in singular form, “wall decor gift.” Here’s your data.
For any of you reading along on a small screen, that Average CTR is 63%; for Etsy, lackluster. But calculated for June, when “wall decor gifts” is peaking? Its monthly CTR is just 59%. Hmm. (More about that in a bit, but for now, back to our list.)
We won’t discuss all of these; we know you’re busy. For one thing, we need to leave time for your Monthly CTR Roundup. See what your Top 250 trending keywords tell us about what’s selling best on Etsy UK now.
Plus, there’s something else we’re eager to tell you about that’s really notable about your Top 20 this month. But before we get to that, a quick explainer.
The UK’s top Etsy searches vs purchase intent
Are any of you new to selling online? Here’s a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” People more likely to be searching with the intention to buy, as opposed to those just browsing.
So yes, keeping up with your top Etsy searches is necessary. But for insight into which of these trending products are selling best, look to their click-through rates. And why we end all our trend reports with a Monthly CTR Roundup. Your insider access to which of this month’s 250 top Etsy keywords have the highest CTRs with UK shoppers now.
Now, of the top online marketplaces, Etsy has the most keywords with high CTRs. So for our Etsy Roundups, we use a threshold of 125% (Amazon’s is lower; eBay the lowest). That said, even on Etsy, CTRs this high are rare. Therefore, it’s not uncommon to find none of the Top 20 searches have a monthly CTR of 125%+.
We data geeks get enthused when a Top 20 list has three of these high CTR “qualifiers.” So when the US Top 20 had five for June, we were over the moon. All of which brings us to what’s so compelling about your Top 20 this month.
You have seven! And over half of them have 150%; that’s as high as CTRs go.
Top 20 Etsy keywords with the best purchase intent now
In rank order with their monthly CTRs calculated for June, here are your seven high flyers.
#2 “gift for her,” June CTR: 150%
#5 “tshirt,” June CTR: 150%
#7 “pokemon,” June CTR: 134%
#8 “gift for him,” June CTR: 145%
#16 “poster,” June CTR: 150%
#19 “jewelry,” June CTR: 149%
#20 “jewellery,” June CTR: 150%
The final two, “jewelry” and “jewellery” are also June climbers. As mentioned just above, your highest-ranked climber is #3 “wall decor gifts.” We suspect that one was Etsy’s doing. One “tell” is its abrupt 2-mo spike you see in its search trend graph above. The other is its monthly CTR for June. To save you the scroll up, here’s that same screenshot again:
Given it’s the month this keyword reached the top, you’d think its June CTR would be higher, right? But it’s the opposite. “Wall decor gifts” has a 12-mo average was 63%; for June, it’s 59%. That, plus the sudden spike, is why we bet “wall decor gifts” is not a shopper search. Rather, its high search count likely derives from one of those promos on its UK homepage Etsy does so well. UK shoppers were enticed to click, but didn’t follow through to click many listings they were shown.
The reason is simple: it’s because they came to Etsy that day to shop for something else. Remember the principle underlying purchase intent. Customers interested in buying will click listings. People whose curiosity was aroused or just browsing don’t “click through” as much.
So on this auspicious occasion, how about we skip our customary review of your climbers? Instead, let’s focus on which of your Top 20 Etsy keywords are products UK customers are buying.
Ranked 2nd: “gift for her;” June CTR: 150%
This search is actually down Month on Month; in May it was your top search. In fact, May had 1,000 more searches than its previous peak in December. Given your March 30 Mother’s Day, that was unexpected. However, when we calculated it for May, its monthly CTR at that 15-mo peak was just 78%. Well down from its 12-mo average of 100%. Was it Etsy’s fickle finger again?
For whatever reason, your “gift for her” shoppers were far more in the mood to buy in June. (We cannot overstate this: 150% is wildly high.)
Ranked 5th: “tshirt;” June CTR: 150%
Searches for “tshirt” are up both Year on Year and Month on Month.
And in terms of purchase intent, this product was just as popular in May with your shoppers as in June. As mentioned in last month’s Roundup, “tshirt” had a monthly CTR of 150%. And its Average CTR is nothing to sneeze at either: 106%.
Of course, with a keyword as broad as “tshirt,” you’ll need to niche down to get found. Over half a million Etsy UK listings have it. Fortunately, that’s easy enough to do with “tshirt.” Indeed, we got a nice surprise when we took a look at its related searches.
Quick tutorial: How to use Keyword Tool to niche down
On tshirt’s page in Keyword Tool, we scrolled down to its “Keyword Ideas” table. For Keyword Match type, we chose “Broad” (circled here in yellow). This will show us all UK shopper searches with the word “tshirt.” Then, to see which are trending most recently, we sorted the data by the Search Trend column. Just click the header circled below in orange.
What surprised us was how, once sorted by what’s trending now, that Etsy Competition stat drops like a rock. (And speaking of rock, we’d stay well away from selling items related to rock stars.)
Tips for niching down top Etsy searches
Other tips: don’t let those low search volumes shown in the Average Searches column discourage you. Sorted by current search volume, “fathers day tshirt” ranks third from the top. It got over 2,000 searches in June. Being once a year, naturally its 12-mo average is low. And one glance at its trend graph also shows “fathers day tshirt” is up a lot Year on Year.
Any that have trend graphs with single-month spikes, we advise adding to a Keyword List first. See if they maintain search volume. As has ninth-place “big sister tshirt.” Following its sudden spike in February, it’s had four straight months of 1,000+/mo searches. This product also has a 12-mo CTR of 99%, and best of all, only 2,332 UK Etsy shop listings use it! For anyone here looking for ideas of what to sell on Etsy, that niche might be worth researching.
And now back to our Top 20 CTR high flyers! For obvious reasons, we’ll skip “pokemon.” And for the sake of time, “gift for him.” It and “gift for her” are far too broad, with competition to match. You’ll need to niche down (way, way down). For these, start by winnowing down to a product type, then use Keyword Tool as shown to niche down from there.
Ranked #16 “poster;” June CTR: 150%
Those of you looking for what to sell on Etsy, “poster” has possibilities.
Unlike gift for her/him whose 15-mo search volumes are inconsistent, “poster” hasn’t dropped below 7,450/mo. And its Average CTR is a worthy 109% (“gift for him” has just 85%. Of course, just as with “tshirt,” you will need to niche down for “poster.” We took a quick look at its Keyword Ideas table just now; leads galore!
Ranked #19 “jewelry;” June CTR: 150%
Wow: “jewelry” is way up, Month on Month and also Year on Year. In both instances, June saw more than twice as many searches.
Of course, as in all countries using British spelling, you need to fold the search volume for “jewelry” into that for “jewellery.”
Ranked #20 “jewellery;” June CTR: 150%
Interesting!
Hmm. Unlike jewelry, “jewellery” has no Trending Now banner. But its Average Searches and Average Clicks are better.
One explanation? Some of that extra-strong “jewelry” data could have derived from a glitched Etsy promo. We’ve seen it before. A UK homepage promo with British spelling (e.g., mum or jewellery) switches to mom or jewelry in the URL bar. And the search gets logged with the US spelling.
Not that it matters; either version should work the same for attracting shoppers to your listings. And besides, no mere mortal seller can rank for jewelry on Etsy, whatever the spelling! As with any saturated category, use this data to assess demand (there’s tons) and purchase intent (plenty).
With that, let’s go see what else is selling well on Etsy UK now.
Roundup! The UK’s top Etsy searches with 125%+ CTRs now
As mentioned, of the top ecommerce sites Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs of 125% and above are uncommon. (Although we must say, this month your shoppers made an especially good showing.) Note these are monthly CTRs that we calculated using their search volume and clicks in June. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy UK now.
Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether they be prohibited by Etsy or protected by intellectual property rights, please look before you leap!
Ranking #1-50
Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%. (Which is sky high.)
June was certainly a banner month for you! Here again are your seven Top 20 qualifiers: #2 gift for her and #5 tshirt both have 150%. #7 pokemon has less (134%); #8 gift for him has 145%. And the final three qualifiers all have 150% for June: #16 poster; #19 jewelry; #20 jewellery.
Moving on to the rest of your Top 50, ranked #23-25 there’s a trio: personalised (149%), palestine (141%), and keycaps has 150%. Then three singletons, all as high: #29 dice and #31 anime both have 150%; #33 birthday card has 149%. The next qualifier is #35 hoodies. And then at #37, the keyword now ranking No. 5 on Etsy US: labubu. Yours has an even higher June CTR of 150%.
Next, a trio, all with 150%! Ranked #41-43 these are birthday, phone case, and deltarune. The next qualifier is #46 dnd, then you have another trio. Ranked #48-50: mugs, t shirt, and cat; the latter two both have 150% June CTRs.
Ranked from #51-100
Strong start for this group: #53 gifts has 150%. Then at #56-57, more high flyers: golf has 150% and keychain has 141%. Singleton groomsmen gifts has 149%. As does the second of the pair at #64-65 custom portrait and vtuber model. The next pair though are both sky high; with 150% CTRs, these are #69-70 esquie and jinx. Then we jump a dozen for #83 teacher which has a suitably top grade of 150%.
Skip ahead just two and there’s #86 digital art, followed by another pair of top performers. Ranked #88-89, these are invitations and pink, both with 149%+. Skip just one again for another pair, #91-92 croc charms and stl; the latter has 149%.
Closing out this section, a pair of trios. The first ranks #95-97: star wars; twitch emotes and invincible both have 149%+. And bridging us into the next section are #99-101 cottagecore (150%); darts and coaster have 149%.
Next, ranking #101-150
After the afore-mentioned #101 coaster with 149%, you have yet another high-flying pair. Ranked #109-110, womens clothing has 149%, wedding invite 145%. Then at #112-113, pride and notebook, which has 149%. The next qualifier is #117 mens bracelet, followed by #121 nasa (literal high flyer, lol); it has149%.
Ranked #123-124: flowers (149%) and hat for dad. Another with 149% is #126 ready made garden beds. And so has the first keyword of the next pair: #128-129 chrome hearts and watch.
Then leapfrog over 11 searches for two in a row with 149%: #141 shirt and #143 crochet pattern. At #145-146 are qualifiers personalised mug and keyring. Ending this section on a high note, #148-149 iphone 16 case (144%) and minecraft (148%).
From #151-200
Straight out of the gate, you have #151 gold earrings with a glowing 147%. Then you have five in a row with 149%! Ranked #155: birthday shirt; #159 frog; #161 expedition 33; and the pair at #163-164: tf2 and twitch sub badges. #167 journal has 142%, followed by the pair at 169-170: room decor and photo album, both with 149%.
Skip just one and at #172-177 you have a sextet, all but one of which have 149%! (The odd one out is #175 doctor who; they have 133%.) The other five: press on nails, chatgpt, cats, digital download, and diaboromon. And keeping up that 149% run, three singletons: #179 dragon; #186 balatro; and #190 black.
At #195-197, a trio: food, patch (141%) and crystal. And wrapping up this month’s Top 200, you have #199 artwork with 143%.
And finally, ranked #201-250
Sleepy start here; the first qualifier doesn’t appear until #219, but it’s a quintet. Ranked #219-#223: golf gifts, graduation gift, book nook (147%), then bag charm and birthday cards for her have 148%. Then skip ahead for a couple of singleton qualifiers: #228 crochet flowers and #230 pamper box.
Next, a trio of high flyers: #232-233 passport cover (149%), shit shirts (148%), and unicorn (143%). Then you have a group of nine (a ninesome?) and the lowest CTR in the bunch is 142%! Ranked #240-248: the first is the one with 142% cufflinks. All the rest have 148%+: coffee mug, computer desk clipart, custom stickers, calendar, crisis protocol, demon slayer, disney, deadpool.
That #244 calendar took us by surprise. Trending in June with such high purchase intent? Just the month before, “calendar” ranked #888 with a May CTR of just 24% (yikes). So we had to take a peek.
Ranked #344: “calendar,” up from #888
What a difference a month makes!
“Calendar” is also well up Year on Year; in 2024, May was the higher month. Do we think people purchase calendars at this time of year to mark the beginning of the fiscal year? Let us know!
With that, it’s back to business for us: your last Top 250 qualifier is singleton #250 airsoft. We hope some of these leads prove to be profitable for you! And lastly, congrats from us: all these high CTRs indicate eager shoppers; you must be doing such a good job!
As for us, it’s west to Canada we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
