441 results
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Should You Open a Second Etsy Shop?
… Better Brand Clarity If your current shop has a split personality—selling both rustic farmhouse signs and bold pop art mugs—a second shop can help you better target distinct audiences. Each shop can maintain its own voice, branding, and customer appeal, which can lead to stronger conversions. 2. Improved SEO and Targeting Etsy SEO works…
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5 min read -
5 Steps to Find Your Niche
If you’ve ever felt overwhelmed by all the things you could make and sell, you’re not alone. The handmade marketplace is bursting with creativity, but standing out requires more than just great craftsmanship. It requires focus, and that begins with finding your niche. Your niche is the intersection between what you love to make, what…
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8 min read -
Start a New Etsy Shop or Revamp the One You Have?
… sales history, reviews, and trust you’ve already built. You Already Have Sales, Reviews, or Followers Even a modest sales history carries credibility. Positive reviews, sales history, and followers all signal trust to both Etsy’s algorithm and potential buyers. Reviving that shop means you keep: Your existing customer base SEO history that may still be…
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6 min read
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