Here at eRank, we’re back again with the top keywords on Etsy now. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy now.
Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Reading time: 15 minutes
April’s Top 20 Etsy searches in the US
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1. mothers day gift |
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2. wall art |
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3. earrings |
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4. personalized jewelry |
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5. gift |
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6. birthday gift |
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7. stickers |
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8. mothers day gifts |
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9. jewelry |
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10. candle |
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11. keychain |
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12. mom gift |
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13. fallout |
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14. furniture |
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15. kitchen |
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16. tshirt |
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17. graduation |
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18. home decor |
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19. necklace |
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20. rings |
Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database
Mother’s Day and the start of the “Dads & Grads” shopping season are upon us! Every year, these result in a Top 20 turnover rate that is higher than normal. And indeed, we have ten climbers this month, three of which are what we fondly call screamers.
Climbers are Top 20 keywords that didn’t make the previous month’s Top 20 list. As for the screamers? These are shopper searches that seem to come screaming into the Top 20 out of nowhere. None made last month’s Top 1000. We like to start with these because they’re the hottest of the most-searched keywords on Etsy right now. So let’s get right to them, shall we?
April’s climbers and screamers
These shopper searches climbed highest the fastest in April. Listed in rank order with their current rank first:
#1 mothers day gift, up from #114
#4 personalized jewelry (didn’t rank in last month’s Top 1000)
#6 birthday gift, up from #716
#8 mothers day gifts (plural didn’t rank in last month’s Top 1000)
#10 candle, up from #93
#11 keychain, up from #27
#12 mom gift (didn’t rank in last month’s Top 1000)
#13 fallout, up from #253
#17 graduation, up from #182
#20 rings, up from #24
As mentioned, some of these shopper searches are annual and thus predictable. Tip: are you new to eRank and/or Etsy selling? We’ve got you! On your eRank Dashboard, you’ll find a calendar that lists recurring selling opportunities well in advance.
See the “Seasonal Keyword Update” pop-up we’ve circled here? It suggests when to list your Father’s Day items (have them up by May 20th this year). On the right you’ll find the Top 10 Etsy shopper searches that were trending this time last year.
Most-searched keywords on Etsy related to Mother’s Day
Wondering what to sell on Etsy? Every year, you can count on a lot of shoppers coming to Etsy for Mother’s Day gifts. As a holiday-related search, it’s second only to Halloween on Etsy. (And Halloween is HUGE on Etsy.) In fact, no other holiday keyword made 2023’s Annual Top 20 list. “Halloween” ranked 9th and “mothers day gifts” took 20th place.
#1 mothers day gift
Here’s April 2024’s No. 1 search in Keyword Tool.
On a small screen? That spike you see on the Search Trend graph signifies 162,970 searches in April. This keyword is way up both Month on Month and Year on Year. Of course we expected a giant leap over March’s search count; it’s up by 872%. But initially, we were surprised by how much higher it also is Year on Year. Compared with April 2023, this shopper search is up by 50%!
Curious now, we checked last year’s April Top 20. Ah-ha: its No. 1 search was “mothers day gifts” (plural). Mothers day gift (singular) ranked 12th. So, just for fun (yep: data geeks), we ticked that little “Include Near Matches” box.
Interesting! Doing so shows us that total search volume for this keyword and its near matches is actually down Year on Year.
#8 mothers day gifts
Here’s last year’s April No. 1 shopper search, “mothers day gifts.” (Note that gifts is plural.) Now ranked eighth, this year this search is one of April 2024’s three screamers. That is, on March’s list of most searched keywords on Etsy, it failed to rank at all.
Just on its own, without the near-matches search volume, “mothers day gifts” garnered 412,220 searches in April of 2023. That’s 153% more than this April’s No. 1, “mothers day gift” (singular). And that explains why even the combined search volume (including near matches) is way down this year.
Tip! Ever wonder what a keyword’s “Near Matches” includes?
When you tick that “Include Near Matches” box, here’s how you can see what keywords it’s including. Just scroll down to the related searches table and select the “Near Matches” tab.
Checking this is really helpful. For instance, we see that this month’s other Top 20 climber related to Mother’s Day isn’t included as a near match.
#12 mom gift (and second screamer)
All three of these Top 20 Mother’s Day searches have the green banner telling us they’ve been popular this week. (We’re writing this on May 2nd.)
And of the three, “mom gift” has the best Average CTR (click-through rate). Year on Year, that’s up 216%. And as we mentioned, it’s another screamer that came out of nowhere. Month on Month, it’s up by 3,676.5%! Bet that will make it April’s Spike of the Month: we’ll see!
Typically, we are cautious about recommending any Spike of the Month. But with this one, we can see it has history and not just this time last year. In 15 months it hasn’t dipped below 1,200 searches. And it climbed again ahead of Christmas, peaking at 29,780 searches in November.
Note that competition from your fellow US Etsy sellers is daunting though! Mere mortals will never rank for a popular broad keyword like this one. But on the other hand, it’s only eight characters. Easy to squeeze in somewhere.
The rest of April’s hottest climbers
That’s it for the three April climbers directly referencing gifts Mother’s Day and moms. Some of the others could well be gifts for them, too. Like this next one, which is the third of this month’s three screamers.
#4 personalized jewelry
Actually, we were surprised to see such a popular search be a screamer. Doesn’t it seem like this is an Etsy Top 20 frequent flier? Let’s have a look.
Don’t misread those lows you see on the Search Trend chart. They only look low because they’re dwarfed by the highs! In 15 months, “personalized jewelry” hasn’t dropped below 4,220 searches per month. The 15-mo low was in March 2024. Its second-lowest showing was in March 2023 with 4,370 searches. So, both lows occurred in March. Coincidence?
That said, a year ago in April, this keyword garnered 151,960 searches. Which means that Year on Year it’s currently down 53%. Nevertheless, we’re not worried. Eight keywords with the word “personalized” made April’s Top 1000. Four of them were in the Top 50: personalized jewelry; personalized gift for mom; personalized gift; and personalized. (April 2023 had one fewer.) We’d say personalized items are still hot on Etsy.
Looking for what to sell on Etsy? Personalized jewelry
Doing product research? Mind that red bar on the Keyword Stats bar chart above. It indicates that over half a million US Etsy sellers have “personalized jewelry” in their listings. And over five million are using “personalized.” Yikes! What to do? Niche down!
Here’s the “Keyword Ideas” table in Keyword Tool showing shopper searches related to personalized jewelry. There are so many useful ways you can filter and sort this data! Here, we filtered (see arrow) to show shopper searches with the word “personalized.” Next, we sorted the results by the Etsy Competition column, low to high. (To sort, just click any header or its little up/down carets.)
Then we just scrolled down until we saw ones trending now. To do that, look in the Search Trend column for the blue bars. These show search volume for the most recent month. And here we see that “personalized jewelry for couple” looks promising! While the Average Searches figure is low, for April there were 1,160 searches and about the same for March. And back in November and December, those were even higher.
All through Etsy’s categories, we’ve seen that matching items for couples are continuing to trend. For this particular keyword, Average CTR is excellent: 101%. And best of all, Etsy Competition (given that it’s jewelry) is manageable.
Speaking of competition: #6 birthday gift
Ranking sixth on our list of the top keywords on Etsy now is “birthday gift.”
Yep, that’s a spike alright: 64,870 searches. Month on Month it’s up by 1,034%. But when we ticked that “Include Near Matches” box, that spike looked pretty much the same. Have a look.
The only significant difference is that this time the spike includes March, with 65,580 searches. April has 72,610. And when we limit the search to the plural, “birthday gifts,” then it looks like this.
So, for birthday gifts (plural), the spike was in March when it climbed to 59,860 searches. And dropped like a rock down to 7,740 in April – just when “birthday gift” took up the baton. Which makes us pretty sure that this activity stemmed from an Etsy homepage promotion. Anyway, who cares! “Birthday gift” is far too broad to rank for: competition is nearly six million US sellers.
If you’ve got room in your title, “birthday gift for her” is on our list of top keywords on Etsy now. So is “birthday gift for him.” Both are still too broad to rank for! But if you want that extra oomph to match a shopper’s query, it’s one strategy to try. Keeping in mind of course eRank’s Golden Rule:
“Never change the SEO of listings that are selling well!”
Top keywords on Etsy now: round up
And with that, we’re going to leave the rest of the Top 20 to you. As much as we love analyzing them, this is getting long and we know you’re busy. So instead we’ll close with trends we noticed as we did our monthly review of all the category keywords. Because unlike the Top 100 you can see in Trend Buzz, these can be harder to spot.
Trending adjectives
There are trends in the adjectives shoppers use. And “trendy” is one of them! Either more Etsy shoppers are using “trendy” in their search phrases, or Etsy is in its clickable promos. Yet if you look up “trendy” in Keyword Tool, the graphs at the top don’t appear all that promising.
Looks like a two-month spike that’s about over, right? And yet! Again and again we spotted “trendy” in search phrases in several Etsy category Top 100 lists. Most popular now: trendy wall art; trendy shirt; trendy poster; trendy art; trendy svg; trend tshirt.
Here are other adjectives we spotted in popular search terms. Funky; cool; vivid; elegant; cute; cool; expensive; glamorous; aesthetic; hand made (two words). Even “ugly” once! (It was for “ugly phone case.”) Of course, tons of “custom.” And as mentioned already, we are seeing a lot of shopper search phrases with “matching.” As in “matching shoes for couples.”
For style adjectives: goth, boho, and bohemian. And a few Mid Century Modern mentions; while waning, it still ranks #235 in April’s To 1000. Also, a number of “ita”-related searches, especially in the Bags category. Along with everything else anime, which has been a huge trend for quite awhile. (Just beware of IP with those.)
And pirates!
As a one-word search “pirates” ranks 25th in Clothing and we spotted it in several other categories, too. Here are the combined stats for pirate and pirates.
“Pirate” alone has got an Average CTR of 128%! What the heck? Or are these searches related to the baseball team? If so, the only safe way to sell those products on Etsy is if they’re vintage. We also saw that “pirate svg” ranks #41 in the SVG category. But an Etsy search shows most of those appear to be protected IP. Moving on, then!
Leather
Long-time readers may remember that leather waxes and wanes on Etsy for US shoppers. Some years just appear to be leather years. If it is, we see the first signs in April, when people start searching for graduation and Father’s Day gifts. Last year definitely was a banner year for leather. Have a look.
For the one-word search “leather,” last year in April there were 23,760 searches! So we’re way, way down Year on Year. But check out those Keyword Statistics. The 12-mo Average CTR is 116%, which is stellar. And three leather-related keywords were among the most searched keywords on Etsy this April. Check out this one if you’re doing product research.
Now that Keyword Stats chart is about as good as it gets for a US Etsy seller! 12-mo Average CTR 106%. And competition from your fellow US sellers in the green: green for go!
And finally: furry
This is a trend we’ve talked about here from time to time for awhile now. Furry gear is hot. (Both popular and also literally: “fursuit fan” is also trending now.) Here’s the data for the one-word search “furry,” which ranks 86th in the top keywords on Etsy now.
Check out that Average CTR: 125%. It’s even higher for the month of April: 131%. Two other furry-related searches made April’s Top 1000: fursuit at #114 and fursuit head at #378. And in the individual category Top 100 lists, there were slews of furry searches. In the Accessories category, “fursuit” is the No. 1 search! Fursuit head is No. 4, and six others make Accessories’ Top 100. They are: premade fursuit, fursuit base, furry head, furry mask, fursuit fan, and fursuit dragon.
Looking for what to sell on Etsy? This one appears to be an expansive niche. And based on the Keyword Ideas tables for “furry” and “fursuit,” we see lots of opportunities to niche down.
Obviously, we could go on and on…
But we’re eager to see what’s trending in the other top Etsy countries we cover. And even if you only sell within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia. Parlez vous français? You can read our monthly reports covering French Etsy shopper trends here.
And as always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! For instance, we just added a new weekly series of eRank tool tutorials every Tuesday. And here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.