Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss what’s new in your Top 20 searches. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy these days.

Tip: See what Australia’s top Etsy keywords were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the UK’s trend report or Canada’s first? And here is the US report.

Top 20 Etsy keywords in October

1. christmas
2. halloween
3. stickers
4. earrings
5. prints
6. phone case
7. adult costume
8. digital planner
9. bracelet
10. book lover gift
11. poster
12. sewing patterns
13. home decor
14. jewelry
15. canva template
16. desk mat
17. dress
18. t shirt
19. stamps
20. overlay

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked: USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

Hail, Australians! Another Etsy Top 20 All-Time, All-Country record has been broken Down Under! Out of your October Top 20, only one shopper search carried over from last month’s Top 20. Which means you have 19 climbers to report, eight of them screamers. (So-called because they scream to the top, seemingly out of nowhere; they hadn’t cracked your last Top 1000.)

So we think it fitting to begin with the lone survivor.

Ranked 5^th: “prints,” up from 7^th in September

This line chart perfectly illustrates what we’ve been seeing with a lot of October keywords. While “prints” ranks slightly higher now, it’s actually down in search volume – 64% down. Every Etsy Top 1000 had higher search volumes in September. Along with some unheard-of keywords displacing Top 20 regulars. Australia broke a record in September, too: for most screamers ever. You had fourteen! (average for Etsy is about three.)

All that seems to have settled back down since. Literally, in the case of search volumes; those are back to normal. Which is to say, markedly lower than September’s spike. Keep that in mind going forward as you assess Search Trend charts. We expect a number of keywords will show one-month spikes for September 2025.

October’s Top 20 searches that climbed highest fastest

Many of your 19 October climbers and screamers are just your regulars returning to their rightful places. None of this month’s eight screamers are outlandish. For the sake of time (we know you’re busy), let’s concentrate on the screamers. Because we want to save time for your Monthly CTR Roundup. And we will need it: Australia has way more high CTRs than usual in your Top 1000!

Here are your eight screamers, in order by rank. Since they had no September rank, we’ll list their monthly CTRs for October.

Ranked 6^th: phone case; Oct. CTR: 149%

7^th: adult costume; Oct. CTR: 81%

8^th: digital planner; Oct. CTR: 146%

15^th: canva template; Oct. CTR: 148%

17^th: dress; Oct. CTR: 150%

18^th: t shirt; Oct. CTR: 96%

19^th: stamps; Oct. CTR: 148%

20^th: overlay; Oct. CTR: 148%

Let’s take a closer look at the ones with the highest current CTRs. They are showing the most purchase intent most recently.

Tip: top Etsy searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s smart to keep up with the top Etsy searches. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll find out which of Australia’s top Etsy keywords have had the highest CTRs most recently. We’ll start with these screamers: they rank highest, climbed fastest, *and* have absolutely stratospheric monthly CTRs.

Ranked 6^th: phone case; Oct. CTR: 149%

As you can see, “phone case” rarely leaves your Top 1000. Turns out, it only missed September’s by 50 searches. And its 125% Avg. CTR is far from average! What surprises us here is that Competition stat. Fewer than 17,000 Etsy AU listings have this keyword. If you’re here for ideas of what to sell on Etsy, this product sure looks worth researching.

Ranked 8^th: digital planner; Oct. CTR: 146%

Not as stellar. “Digital planner” has had way more months with low search volume than “phone case.” And Competition is higher. Still, for a digital item in an ultra-saturated category, not bad!

Ranked 15^th:  “canva template,” Oct. CTR: 148%

Frankly, we don’t see opportunity here. Competition is stiff. Search volume in the basement seven of the past 15 months. It’s entirely possible October’s spike might derive from one of those “passive income” YouTubers. If you do want to venture into this niche, add it to a Keyword List first. See where it goes from here.

Ranked 17^th: dress; Oct. CTR: 150%

Now, this one is a better bet. It’s such a broad keyword, Competition will drop as you niche down by dress type. Month on Month, “dress” was much higher in August and September 2024. But it’s more than made up for that in October 2025: Year on Year, “dress” is up over 200%! In this month’s Top 1000, there are seventeen shopper searches with the word “dress.”

Ranked 19^th: stamps; Oct. CTR: 148%

Hmm; this is a first: “stamps” hasn’t ever made a list of Australia’s top Etsy keywords before. However, in September’s Top 20, you did have “procreate stamps,” also a screamer. But that one has dropped right back out of your Top 1000 this month. So we doubt many of October’s “stamps” shoppers were after Procreate digital stamps.

We checked stamps’ related-searches table in Keyword Tool. Plenty of searches for analog stamps there. Rubber stamps, leather stamps, book stamps; even postage stamps. But no other stamp-related search made October’s Top 1000. And while “stamps” did make your Top 1000 last November, no other stamp search did.

So, there’s just no way to know what type of stamp shoppers are buying! Until we do, as with any single-mo spike, best practice is to add it a Keyword List first. Let that tool watch it a while before you spend time or money on materials.

Ranked 20^th: overlay; Oct. CTR: 148%

Certainly, some very attractive stats here: Competition under 9,000 listings; a superb Avg. CTR. And there are three other “overlay” searches in your current Top 1000 (retro stream overlay; overlays stream pink; stream overlay). “Retro stream overlay” and “overlays stream pink” have 138%+ CTRs for October.

Stream overlays are digital graphics used by live streamers. As we’ve pointed out when you’ve had high-ranking VTuber searches, Etsy’s the perfect marketplace for these buyers. Especially for custom streamer gear. And judging by the Etsy search we just did, it does appear these “overlay” searches are for streamers. Those of you here looking for ideas of what to sell on Etsy, this niche shows promise.

Next, let’s see what else is selling best on Etsy Down Under these days, shall we?

Roundup! Australia’s top Etsy keywords with 125%+ CTRs now

This is your insider access to which of this month’s Top 250 Etsy searches show the most purchase intent. On Etsy, a 100% click-through rate indicates buyers are highly engaged, clicking multiple listings in search result pages. So an Etsy CTR of 125% is exceptionally high.

Keep in mind, these calculations are based exclusively on our most recent full month of data. So, regardless of their 12-mo CTRs, lots of these products are what’s selling best on Etsy Australia now. As for any Halloween-related searches, add them to a Keyword List. That way, you’ll be a step ahead for next year.

Before we begin, our usual word to the wise. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap. We don’t want to lose any of you to IP strikes.

Note: For the sake of readability, we’ll only shout out a few individual CTRs. All have monthly CTRs of 125% minimum, which means they’re worth researching. Also, given the bumper crop of high CTRs you have this month, we won’t list individual ranks. Instead, we’ll divide them into batches of 25, half the usual size. Because it looks like you have more than twice as many this month!

Ranking #1-25

Want a measure of just how many high CTRs you have for October? In September, you had eight qualifiers in your Top 20. Twice the high side of average for Etsy Top 20s. For this month though, you have fourteen, and every single one has a monthly CTR of 148%+ for October! Has to be another record.

The first seven: christmas, halloween, stickers, phone case, digital planners, book lover gift, sewing patterns. The rest: home decor, jewelry, canva template, desk mat, dress, stamps, and overlay.

Three more qualifiers in this batch of 25, and all three have 149% for the month! These are incense holder, ferrari jacket and dice.

Ranked from #26-50

Here, we open with flower, then from #29-35 there’s a septet. Candles, tshirt, wall prints, weekly budget, womens clothing, pinky ring, and twisted wonderland. Skip just one and there’s a pair: witchcraft and taylor swift. Skip one again for another pair: italian charm bracelet and headphone holder cool.

Then from #43-50, you have an octet, all with 147%+! Groomsmen gifts, lighting, lamp shade, finspan, meeple, notebook, oceans, and bra.

Next, from #51-75

At #51 is 3d printed, followed by record player phone case album. Then no more until the quintet of qualifiers at #70-75: ring, gifts for men, jewellery, gifts, and candle.

Let’s pause here for a closer look at “jewellery.” Because an explanation is in order.

#72 “jewellery” – October CTR: 150%

Did you notice that “jewelry” (American spelling) is a climber in your current Top 20? Well, no worries: Aussies have not forgotten how to spell properly. Etsy probably had a promo labeled “jewellery” on its AU homepage, then stored the clicks with the American spelling. We’ve caught them doing so on the UK and Canada homepages. Up in the browser bar, we saw the click’s label switch from British spelling to American.  

This does make it appear that #72 “jewellery” is less popular this month; it ranked 12^th back in September. Instead, 3,700 clicks have just been siphoned off by 14^th-ranked “jewelry,” which ranked down at #741 last month. If we merge their current search volumes, “jewellery” would have ranked 5^th overall in October. And you can’t argue with that 150% CTR for the month. These CTRs go no higher.

Ranked from #76-100

A trio to start out: halloween shirt, hollow knight cosplay, halo. Then a highflying pair with 146% CTRs: french girl illustration and mudgar. And then at #85-89, a quintet of qualifiers: nintendo switch 2, nikke, odst, nico robin, and jewelry gifts. (Bet the latter is Etsy again.)

Skip one and there’s italian wedding clipart. Skip one again and there’s a pair, jersey and jane doe zzz. And the Top 100 qualifiers wind up with a trio, all with 145%+ CTRs. These are mexican folk art clip art, mens 18k gold ring and ring.

Next, ranking #101-125

Good golly, this section is teeming with qualifiers, and every single one is 146%+! First off, a trio: lucifer, magnets, mens horseshoe gold ring. Then a couple of singletons: matcha set and leah williamson. After those, a trio at #110-112: f1, finding nemo, floor length lava lamp.

Skip just one and there’s a sextet: catuaba, book embosser custom, bookmark, amalfi clipart, apple watch band, alya. Again skip one and this section ends with a quartet: alien stage, ada wong, anime hoodie, and anime jersey.

From #126-150

Remarkably, that run of 146%+ CTRs continues all the way through this section’s qualifiers, too! First off, there’s custom pokemon card, then a pair: custom halloween and custom cassette tape. Then at #132-137, another sextet: 9kg mudgar, black clover, bleach, bakugan battle brawlers, birthday cards and dexter.

And then from #140-149, a run of 10 straight! Easter brunch, dinosaur, decor, dinner plate clipart, don quixote, ear cuff, christmas ornaments, cnc, ribbon frames, rhodiola.  We couldn’t recall seeing dinosaur in your Roundups before. So being incorrigible data geeks, of course we had to take a peek.

#141 “dinosaur” – October CTR: 149%

Huh! How about that? “Dinosaur” climbed even higher last year in October. It ranked #71 with over 2,000 searches. But we checked: its monthly CTR back then was just 59%. Those shoppers weren’t clicking many listings in their search results. They sure are liking what they’re seeing this October: 149% is a heck of a lot of purchase intent!

Ranking #151-176

Whoa: the streak of 146%+ CTRs continues! First, there’s ranger style buckle set, then a quartet at #153-156: tote bag, vintage jewelry, vintage poster, warhammer40k. Skip one and there’s a trio: welding table, shelf, sea glass.

At #164-165 is a pair: skull suspenders and yoshi invitation. Then a couple of singletons, xochipilli and wrapper. At #171-172 another pair: posters, press on nails. And the last of this set of 25 is pig.

Next, ranked #176-200

First, the last two in that phenomenal run of 146%+ CTRs: tanzanite and switch 2. Then stainless steel ring just squeaks through with 124.9%. It is followed by more highflyers though: stalker, peacemaker costume, pathanti kurta short sleeve and pathanti kurta.

At #186-187, a pair: personalized car ornament couple and pandora charms. Three singletons follow: spray bottle perfume, crochet pattern, and aceo. Then from #195-202 is an octet. The first six: custom shirts, cross, brainrot, dog, editable easter egg candy bar wrapper, and easter egg hunt sign.

Ranked from #201-225

Resuming with the rest of that octet, #201 is easter brunch invitation. (And btw: what is with all these Easter searches?! You’ve got nine in your Top 1000! In September, there were none. A year ago in October, none. Just saying.)

Moving on, the last in that octet is 00ml fine mist spray bottle white cap. Skip one and there’s another weird one: etsy coupon code 2024, with an October CTR of 146%. But “2024?” What the heck? Who knows; let’s just move on. Next is hair clip, followed by a trio at #209-211; all four have 146%+ for the month. The trio: italian garden party, house number, margarita clip art.

After those, a couple of singletons: watercolor otomi and crt trinitron monitor. The last here are the pair at #224-225 furry hoodie and minion invitation. Here’s a quick look at “furry hoodie.”

#224 “furry hoodie” – October CTR: 146%

A niche to keep an eye on? For years, all sorts of furry gear have been popular products on Etsy in several countries. And scoring high in CTR Roundups too. So far, we’re not seeing the same in your Top 1000s. But we know Australia has furries, and Etsy is the perfect marketplace for supplying their gear.

Looking for a high-end niche product with ardent demand that few sell? Consider this: quality fursuit head commissions in Canada currently run $1,000 to $3,000+. (Same for the US but with tariffs, we assume many of you are avoiding that market for now.) In the UK, prices for custom start around £600; far higher depending on features, complexity, maker’s skill. And these prices are just for the head!

Finally, ranking #226-250

This set begins with the pair at #228-229: halloween crochet pattern and goth formal. The latter has an October CTR of 146%. Next are four singletons: lamp shades, jojos bizarre adventure, pokemon binder and provence style labels. Then from #242-245, a quartet, all with 145%+: the twits invite, totoro birthday invitation, quince jam, silver. And the last is website; it has 146%.

We hope some of these prove to be profitable leads for you! And that meanwhile, what you’ve got is selling like hotcakes!

As for us, we’re off to see what’s trending on Amazon and eBay

As always, we love hearing what you think. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.