Top Keywords on Etsy Now

Yep, we’re back again with the top keywords on Etsy now. Let eRank take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what the Top 250 shopper searches tell us about what’s selling best on Etsy these days.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

June’s 20 most-searched keywords on Etsy

1. personalized gift
2. stickers
3. gift for him
4. gift for her
5. labubu
6. tshirt
7. vintage
8. wall decor gift
9. shirt
10. wall art
11. necklace
12. keychain
13. earrings
14. leather accessory gift
15. jewelry
16. pokemon
17. best dad gift
18. fathers day
19. deltarune
20. poster

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

Wow, we’re excited! Might we be seeing the debut of a top trend? One that will be with us for some time to come? Such a thing is rare (and thus deeply thrilling to eRank data geeks, lol). So, without further ado, let’s go see what we can see.

Top Etsy searches climbing highest fastest

Etsy has eight “climbers,” our term for Top 20 searches not on the previous Top 20. Here they are in current rank order, followed by their rank in May.

5^th: “labubu,” up from #46

7^th: “vintage,” up from #21

8^th: “wall decor gift,” up from #48

12^th: “keychain,” up from #24

14^th: “leather accessory gift,” up from #131

15^th: “jewelry,” up from #26

19^th: “deltarune,” up from #795

20^th: “poster,” up from #25

We’ll have to whittle this list down a bit; we know you’re busy. And we need to leave time for our Roundup of what’s selling best on Etsy now. So, let’s skip the climbers that are Top 20 regulars like keychain, jewelry, and poster. This next one is the climber we’re most eager to see.  

Ranked 5^th: “labubu,” up from #46

Coincidentally enough, in May this shopper search also ranked 5^th – but it was on eBay’s Top 20. We have to say, there aren’t many Top 20 searches that Etsy and eBay have ever had in common. In fact, maybe only one: “pokemon.” And now, there’s “labubu.”

Month on Month, “labubu” is up 98%. As for Year on Year, Etsy had zero searches this time last year. However, there were on eBay; “labubu” got 2,070 searches back in June 2024. Sorry we keep mentioning eBay; it’s just that we can’t recall an Etsy top trend that eBay had first. We are so intrigued!

For anyone out of the loop, here’s the scoop on Labubu. She was first introduced in 2015 in the “The Monsters,” an illustrated book series by Kasing Lung. Four years later, he collaborated with Pop Mart to create collectible toy versions. But what catapulted Labubu onto the world stage was her association in early 2024 with a pop star.  

Now there are 300+ related collectibles, including trading cards. Sounds a lot like Pokemon, right? Pokemon was released in February 1996 and is still topping the charts. Will Labubu get as big as Pokemon? Stay as big as long?

It’s fun to see. Nevertheless, just like Pokemon, Labubu is protected intellectual property. So let’s move on.  

Ranked 7^th: “vintage,” up from #21

Since “vintage” just missed making last month’s Top 20, we were going to skip it to save time. But then we saw it in Keyword Tool.

Year on Year, “vintage” is up 536%! So we checked the current 1000 top keywords on Etsy now. There, the only other shopper search with the word vintage is “vintage jewelry”…

But there’s more! On the first of every month, we data geeks review Top 200 lists for each category in Monthly Trends. This month, there were notably more vintage searches than usual, across several categories. Not all made the final Top 100 lists you see in the tool, so there were even more. We’re happy for you vintage sellers; hope your sales are climbing!

Ranked 8^th: “wall decor gift,” up from #48

Anyone else think that “wall decor gift” has a certain “Etsy promo” ring to it?

Not to imply this niche isn’t popular! “Wall decor” ranked 19^th on Etsy’s 2024 Annual Top 20. And here is a screenshot of Etsy’s homepage that we took incognito on July 2.

As for our climber “wall decor gift” though, it didn’t crack Etsy’s Annual Top 1000. Nor Etsy’s First Quarter (Q1) Top 1000, while “wall decor” ranked #22. By Q2 though, “wall decor gift” not only made Etsy’s Top 1000; it ranked higher than “wall decor.” (By the way, we’ll have an Etsy Q2 trend report for you later this month.)

But that 2-mo spike on the Search Trend line chart above gives us pause. With such abrupt spikes, we generally recommend adding the search to a Keyword List first. Let that tool keep track of it for you a while before you go changing your SEO. Especially with an Etsy Competition stat nearing 4 million!

Ranked 14^th: “leather accessory gift,” up from #131

This keyword probably stems from an Etsy promo, too. Have a look.

As we just mentioned above, we do not recommend acting on spikes. Add “leather accessory gift” to a Keyword List if you’re interested. But we doubt 55,000+ shoppers just suddenly up and typed that into Etsy search.

On the other hand, “leather” is most definitely is trending. Over the course of our time here, we’ve noticed that some years are simply leather years, and 2025 is one. Four other leather-related keywords made June’s Top 1000: leather, leather belt, leather bracelet, and leather backpack. And while “leather accessory gift” has a June CTR of 63% (low for Etsy), these others are better.

“Leather” has a monthly CTR of 100%; “leather belt” has 136%; and as for “leather bracelet” and “leather backpack”? They both have 150%, and that is a heck of a lot of purchase intent!

Tip: top Etsy searches and purchase intent

Are any of you new to selling online? Here’s a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, knowing which are the most searched keywords on Etsy is necessary. But for insight into which of these trending products are selling best, look to their click-through rates. And that is why we end our trend reports with a Monthly CTR Roundup. It’s a list of which of the top Etsy searches have had the highest CTRs most recently.

First though, one last climber.

Ranked 19^th: “deltarune,” up from #795

Coincidentally, the role-playing video game Deltarune came out in 2015, the same year as Labubu’s literary debut. You wouldn’t think these two could have much else in common. (The only epic battles related to Labubu are among shoppers making news for fighting over Labubu dolls.)

So what has prompted this spike of interest in Deltarune 10 years later? The wildly-anticipated launch of Nintendo Switch 2 on June 5; Deltarune chapters 1-4 are a launch title.

But like Labubu, Deltarune is protected intellectual property, off-limits without a license. Too bad, because there’s one more thing they have in common: exceptionally high June CTRs. For the month, “labubu” has a CTR of 146%, and “deltarune” is as high as they go: 150%.

No worries, though! We always find lots of promising ideas of what to sell on Etsy in our Monthly CTR Roundups. These give you insider access to which of the top searches on Etsy have the highest CTRs now. And remember, high click-through rates are the best indicator of purchase intent.

Roundup! Top keywords on Etsy now with 125%+ CTRs

Of the online marketplaces we cover, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs this high are rare. Note too, we based these calculations exclusively on our most recent full month of data. Therefore, regardless of their 12-mo CTRs, of the 250 most-searched keywords on Etsy, these show the most purchase intent now.

Just a word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or possibly prohibited by Etsy, please look before you leap!

Ranked from #1-50

(Note: While all qualifiers will have at least 125%, for readability we’ll only shout out individual CTRs above 140%. Which is sky high, as you’ll see as we go along.)

Off to a promising start! In last month’s Roundup, there was only one qualifier in the Top 20. This month, there are five! Labubu with her 146%; #9 shirt; then the rest all have 150%: #12 keychain, #19 deltarune and #20 poster.  

Moving on to the rest of June’s 50 top Etsy searches, at #24 is cat; it has 141%. Next, there’s a pair of qualifiers at #29-30: phone case and art. And then we have two in a row with 150%: #33 t shirt and #35 mug. At #38 is 4^th of july shirt, then another two in row with 150%: #41 dice and #43 press on nails.

Then at #47-48 we have crochet and witch; the latter has a 142% CTR for the month. (By the way, “witch” made Etsy Australia’s June Top 20, which may be a Top 20 first. We can’t wait to explore that climber! We do already know it has a June CTR there of 149%. So if you carry witchy things and aren’t currently selling to Australia, you may want to consider it.)

Ranking #51-100

Here, straight out of the gate we have a qualifier: it’s #51 elden ring. Then at #53-54, a trio: unisex softsyle tshirts (150%), emotes (149%), and planner. Skip just one and there’s another high flyer: #57 rugs has 150%. Next, two pairs: #60-61 cosplay and halloween; and at #65-66: labubu clothes (150%) and bunny.

All the rest in the Top 100 are singletons, starting with #70 charms with 150%; #72 custom; and #79 journal (144%). The next three in a row all have 150%: #81 love and deepspace; #83 bookmarks; and #91 halloween shirt. At #93 is candles, and then we exit the Top 100 on a high note: #97 bag, which has 150%.

In fact, while we’re here, let’s take a quick look at that one, shall we?

Anyone here looking for what to sell on Etsy?

Here’s #97 “bag.”

Don’t be scared off by that red competition stat! No one can rank for the broad keyword “bag;” everybody has to niche down. Here’s how: scroll down the page to its Keyword Ideas table. To see which keywords are trending highest now, sort by clicking the “Search Trend” header. And right after “bag,” second from the top is “ita bag.”

“Ita bag” got a worthy 18,820 searches in June. It has a 12-mo CTR of 126% and [spoiler!] a June CTR of 150%! And best of all: only 3,395 Etsy US listings use the keyword.

Yet ita bags are trending! They have been for awhile now, and we foresee nothing to stop that any time soon. Why? Because everything that defines them as ita bags are trends in and of themselves. Badges, charms, figurines, anime, manga, that whole Kawaii aesthetic.

Indeed, it was dangling from Blackpink Lisa’s ita bag that launched Labubu into superstardom! And while “labubu” is trademarked, “ita bag” is not. Why not get yourself a piece of that? (And with that, back to our Roundup.)

Ranking from #101-150

After qualifier #104 y2k, the next TEN in a row all have 150%! #105 mousepad; #107 twitch emotes; #111 plants. The trio at #116-118: tarot, back to school and ita bag; then #121 phone charm; #128 fivem. And the final two of these 10 are the start of the quartet at #140-143: sewing patterns and wallet. The third qualifier of that quartet has less; it’s switch 2. But the fourth also has 150%: perfume. And this section ends with #145 choker (149%), then #150 blue with 150%.

And from #151-200

The first qualifiers here are the trio at #159-161. First, goth; the remaining two both have 150%: juneteenth and anti trump shirt. Skip ahead a few and we have another trio, with the same pattern. Ranked 165-167: zodiac, then opal and pink both have 150%.

At #174-178, June’s first quintet, and the first two both have 150%: mirror and vtuber background. Then spell with just under 140%, followed by two more with 150%: tote bag and book. Staying on that roll are a pair and a trio, all with 150% CTRs! The pair: #181 wood and apple watch band. The trio: #184-186 forsaken, knife, and bandana.

There follows another high flying pair: #189-190 jewelry box with 144%, and mystery box has 150%. Then another pair with perfect 150% scores: #192-193 juneteenth png and stained glass. Next is a singleton, #195 f1; it has 145%.

And finishing June’s 200 top Etsy searches with a bow on top: a quintet, beginning with #197 qualifier cyberpunk. The next three all have 150%: sapphire, bear, and beads.

Finally, ranked #200-250

The fifth member of that quintet is #201 transformers; it has 142%. Thereafter are five singletons, beginning with #209 bridesmaid gifts. The rest of the five all have 150% CTRs for the month: #216 palestine; #220 bat; #223 keycap; and #227 wings. The same goes for the quartet at #230-233; all have 150%: enamel pin, harry potter, independence day shirt, lighter.

Next is singleton qualifier #247 disney. But the final two for this month are worth the wait; both have 150%. Ranked #249-250, these are philodendron and pearl.

We hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending in Etsy’s other top-selling countries

And even if you only ship within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.