Australia’s Top Etsy Keywords in May 2024


Here at eRank, we’re back with Australia’s top Etsy keywords for May 2024. Let us take the guesswork out of your Etsy product research and SEO. We’ll show you which searches were most popular with Australia’s Etsy shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Australia now.

Reading time: 13 minutes

Tip: See what Australia’s top Etsy keywords were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

May’s Top 20 Etsy keywords 

  1. laser engraving bundle
  2. wall art
  3. 3d illusion engraving
  4. shirt
  5. tote bag
  6. bag
  7. shoes
  8. poster
  9. handmade clothing
  10. birthday gifts
  11. mug
  12. mugs
  13. ring
  14. taurus
  15. keycaps
  16. home decor
  17. earrings
  18. gifts
  19. 3d illusion laser png

G’day, Australia! In January and February, you lot had quite a high rate of turnover in your Top 20 lists. March reverted to the norm. Just enough change to keep things fresh: eight climbers not in February’s Top 20. Then came April.

Crikey, were Australia’s Etsy shoppers back in the mood for something new in April: you had 13 climbers. But what was most striking: seven of them are what we fondly call “screamers.” (Because they scream to the top seemingly out of nowhere.) These are keywords that even rank in your Top 1000 the month before. Screamers suggest many people suddenly searching for items they weren’t much at all just 30 days ago.

Pretty sure seven screamers was an all-time record. So May’s turnover looks sedate by comparison: 12 climbers, five of them screamers. By the way, we data geeks here at eRank love these. Especially the ones that are the puzzle several of these appear to be. So may we get straight to them, please?

Top Etsy searches: May’s climbers 

These twelve keywords climbed highest the fastest in May. We’ve listed them in order with their current rank first.

#4 shirt, up from #30

#5 tote bag, up from #25

#7 shoes, up from #109

#8 poster, up from #69

#9 handmade clothing (didn’t rank anywhere in April’s Top 1000)

#10 birthday gifts (didn’t rank anywhere in April’s Top 1000)

#13 ring, up from #34

#14 taurus (didn’t rank anywhere in April’s Top 1000)

#15 keycaps, up from #183

#17 earrings, up from #21

#18 gifts (didn’t rank anywhere in April’s Top 1000)

#20 3d illusion laser png (didn’t rank anywhere in April’s Top 1000)

Let’s begin with your five screamers, shall we?

Ranking 9th: handmade clothing

This one should look familiar. “Handmade clothing” has been one of Australia’s top Etsy keywords before.

On the left, a line chart depicting 15 months of Australia’s Etsy shoppers’ search history for “handmade clothing.” The pie chart shows the global distribution of Etsy shoppers using this keyword. NOTE: All search-volume figures in this report are based on eRank’s best estimates.
On the left, a line chart depicting 15 months of Australia’s Etsy shoppers’ search history for “handmade clothing.” The pie chart shows the global distribution of Etsy shoppers using this keyword. NOTE: All search-volume figures in this report are based on eRank’s best estimates.

We’re showing you the pie chart because look how big a piece you have! It’s rare for you to get nearly as much (32.2%) as the US has got (36.8%). But it makes sense. Of the four countries we cover here, Australia has the word “handmade” in its Top 20 Etsy searches the most. The US comes next, but distantly!

For instance, in May you have four in your Top 1000. This one, #9 handmade clothing, then #24 handmade furniture, #53 handmade jewelry, and #101 handmade gift. The US does have three but ranked much lower. The UK and Canada have only two each, none in their Top 100s. Goodonya mates!

As you can see above left, this particular handmade search is erratic. Hence why it turns up as a screamer this often. So we’re not making news here. Let’s move on, shall we?

Ranking 10th:  birthday gifts 

Here’s a screamer that at first glance could appear to be a puzzle. Fewer than 550 Australians searched for birthday gifts in April? But it’s easily explained. It’s because we report to you keywords as entered. That means singular and plural forms appear separately on lists.

“Birthday gift” (singular) ranked very high for you a month ago: in fact it was your No. 5! Whereas, here’s what the plural “birthday gifts” looks like.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “birthday gifts.” The line chart shows its search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “birthday gifts.” The line chart shows its search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.

In just 30 days it’s up by 11,300%: crikey, it might even be your Spike of the Month! And cast your eyes upon that Average CTR stat: 123%! Isn’t that a beauty!

Tip! Are you new to online selling? The click-through rate (CTR) reflects how often shoppers using a given keyword click on listings in their search results. We care about these because clicks are among the indicators signaling purchase intent. That is, how close a shopper might be to buying (as opposed to one who’s still just browsing).

Platforms vary. On Etsy, a 12-mo CTR above 100% is powerful indication of purchase intent. So a 123% CTR is stellar!

Including near matches 

Next, see what happens when we tick that wee box in the Keyword Statistics chart “Include Near Matches.”

On the left, a bar chart merging Australia’s keyword stats on Etsy for “birthday gift” with “birthday gifts.” The line chart shows their merged search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this search has been popular the first week in June.
On the left, a bar chart merging Australia’s keyword stats on Etsy for “birthday gift” with “birthday gifts.” The line chart shows their merged search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this search has been popular the first week in June.

This gives us a more accurate picture of how popular with Australian shoppers this search is. “Birthday gifts” (plural) by itself averages 629 searches a month. However, taken together, birthday gift/s averages 2,645!

Does it matter which you use? It shouldn’t. And that’s why eRank’s default for this tool is to show you the merged search volume.

If you’re new to eRank, another tip. When comparing Search Trend charts, be sure to note the numbers up the side! The first chart here, “birthday gifts”(not including Near Matches), tops out at 6,000 searches. The second chart that shows them merged goes up as high as 20,000. In April they hit 13,800. And they’re still well above 10,000 now. Which means plenty of Australia’s Etsy shopper are shopping for birthday gifts.

Ranking 14th:  taurus 

Given that it’s May’s Etsy trends, we are guessing it’s the astrology sign not the car. Let’s have a look.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “taurus.” The line chart shows its search trend performance with Australian shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “taurus.” The line chart shows its search trend performance with Australian shoppers over the past 15 months.

We bet those of you who sell in the astrology niche already use this keyword. For anyone else, at least for the time being, we aren’t endorsing it. Because this is the first we’ve seen any astrological sign make a Top 20 Etsy keywords list. And last May, this keyword had *zero* searches; both Aprils had just 50. The little blip you see in November were Christmas shoppers: just 100 searches. That Average Searches figure of 479/mo is mostly May 2024’s 5,550 spike divided by 12.

We toggled the Near Matches on and off. No difference. So we scrolled down to the Keyword Ideas table. Just to be thorough.

Keyword Ideas table showing most-searched keywords on Etsy related to the Australian shopper search “taurus.”
Keyword Ideas table showing most-searched keywords on Etsy related to the Australian shopper search “taurus.”

For filter, we selected “Phrase” to see all Australian shopper searches with the word “taurus.” There were two. “Taurus bracelet” has more months with search volume than “taurus” with its single spike. But they top out at only 50 searches a month.

Therefore, if you’re looking for what’s selling best on Etsy now, hold off on this niche. Maybe add all 12 zodiac signs to a Keyword List. Let that tool watch them and report to you on how they do.

Ranking 18th:  gifts

This screamer is just like “birthday gifts.” Back in April, the plural form “gifts” didn’t chart at all– but! The singular form, gift, ranked 11th in your April Top 20 Etsy keywords. In May, “gift” (singular) now ranks down at #309.

Yet you have 42 Australian shopper searches in your Top 1000 containing either “gift” or “gifts.” Way too many to list here! And you don’t need us to tell you that Australian shoppers come to Etsy for gifts.

And anyway, no ordinary mortal (nor small Etsy shop) is going to rank on Etsy for “gifts”! It’s the ultimate broad keyword. So let’s move on. Because the next one’s much more niche.

Ranking 20th:  3d illusion laser png 

Interesting!

On the left, a line chart depicting 15 months of Australia’s Etsy shoppers’ search history for “3d illusion laser png.” The pie chart shows the global distribution of Etsy shoppers using this keyword.
On the left, a line chart depicting 15 months of Australia’s Etsy shoppers’ search history for “3d illusion laser png.” The pie chart shows the global distribution of Etsy shoppers using this keyword.

We had to show you the pie chart because we just can’t resist sharing one so colorful. Isn’t this one wild? And you, Australia, have the biggest piece! Followed by Sweden and then Canada.

Three related searches made your May Top 20 Etsy keywords. As mentioned, No. 1 is “laser engraving bundle;” No. 3 is “3d illusion engraving.” You had those same two as screamers in April. Now you have a third, this one, “3d illusion laser png” in your Top 20.

This screamer and its related searches first began popping up on Top 20 lists (yours and others) in April. For instance, for both you and Canada, “laser engraving bundle” has been your No. 1 search for two months running. The UK has that one at No. 3 in May; it was eighth in April. The US has it too as its highest-ranking laser search; for them it ranks down at #69.

You have seven shopper searches with the word “laser” in your May Top 1000. In rank order: laser engraving bundle, 3d illusion laser png, laser engraved, laser engraving png, laser burn svg, laser engraving file, and laser engraving files. We’re confident you can add “3d illusion engraving” to this group; it involves lasers.

How big of a trend is this?

That is the question. You had “laser cut” ranking at #190 in April of 2023. Remember when 3D printers began really trending? Searches related to those made our Top 20 lists for awhile. Most of that traffic was made up of makers rather than end-product shoppers. The same appears to be true for laser cutting.

Will this trend be like 3D printing has been?

For typical Etsy makers, there is one key difference between laser cutting and 3D printing. Laser cutting is a (comparatively) low-cost high-production-volume technology, whereas 3D printing is a low-volume and high-cost technology. Of course, you don’t necessarily need the equipment itself to sell the pngs, svgs, and files.

We’ll be keeping an eye on this! Because 3D-print related searches are still trending, years later. In fact, you’ve got five of them in your Top 1000 this month.

Next: May’s climbers

With the screamers done, let’s take a quick whistle through your climbers. Remember, these are keywords in May’s Top 20 that weren’t on April’s Top 20 list. But they did rank elsewhere in April’s Top 1000.

Since this report is already long, let’s skip the four climbers that didn’t have far to go. Earrings ranked 21st in April. Tote bag was 25th; shirt 30th; ring was in 34th place. Instead, we’ll focus on your three climbers that leapfrogged at least 50 places in May.

Ranking 7th: shoes, up from #109 

We’ll show you “shoes” on its own first. This is quite a popular product for you! “Shoes” ranked in your Top 20 from August 2023 straight through February. And it’s got an earlier start than last year on its climb back up.

On the left, a line chart depicting 15 months of Australia’s Etsy shoppers’ search history for “shoes.” The pie chart shows the global distribution of Etsy shoppers using this keyword. Above, the trend-alert banner tells us this keyword has been popular the first week in June.
On the left, a line chart depicting 15 months of Australia’s Etsy shoppers’ search history for “shoes.” The pie chart shows the global distribution of Etsy shoppers using this keyword. Above, the trend-alert banner tells us this keyword has been popular the first week in June.

Check out that pie chart. At 16.5%, you have about triple the size of your typical slice. Next, we’ll show you the stats including “shoe.” (Because it contributes a not-insignificant amount!)

On the left, a bar chart merging Australia’s keyword stats on Etsy for “shoes” with “shoe.” The line chart shows their merged search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.
On the left, a bar chart merging Australia’s keyword stats on Etsy for “shoes” with “shoe.” The line chart shows their merged search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.

Over the past 12 months, “shoe” has contributed on average about 3,000 searches a month to “shoes.” And check out that Average CTR: 145%!

Six searches with the word shoe/s made your Top 1000 in May. The top two are #7 shoes and #41 shoe. The rest: barefoot shoes, barefoot shoes women, mens laceup canvas shoes, and #899 msd shoes.

Ranking 8th: poster, up from #69

Here is data that merges “poster” and “posters.”

On the left, a bar chart merging Australia’s keyword stats on Etsy for “poster” with “posters.” The line chart shows their merged search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.
On the left, a bar chart merging Australia’s keyword stats on Etsy for “poster” with “posters.” The line chart shows their merged search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.

As you can see, this is a reliably popular product for you, and another with a lovely 12-mo CTR: 108%. Further proof of its popularity are the 13 Australian shopper searches with the word poster/s in your May Top 1000.

And finally, ranking 15th: keycaps, up from #183 

Canada had this same May climber. There, it ranked 11th, up from #478. Yours didn’t have that far to climb.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “keycaps.” The line chart shows its search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “keycaps.” The line chart shows its search trend performance with Australian shoppers over the past 15 months. Above, the trend-alert banner tells us this keyword has been popular the first week in June.

And we’re happy to see we’ll be leaving you guys on a high note! There is just nothing about those Keyword Stats that we don’t like. Everything’s in the green. Even has the bright green Trend Alert banner. Best of all, that Etsy Competition figure: just 425 other Aussie listings are using this keyword. And it’s a broad one at that!

We’ve talked several times now about keycaps. We like to contrast them with another keyword we see often in Top 20 lists, “keychain.” They are opposite in one crucial way. Keycaps have a high “barrier to entry,” which is its great strength. Because while pretty much anyone can make a keychain, keycaps require more skills. And that (so far) has kept your competition rate for keycaps crazy low given how high the CTR is: 117%!

And with that, it’s off to the Amazon for us!

Writing this month’s Amazon trend report, that is. Meanwhile, if you haven’t yet read them, here are our Etsy trend reports for the US, UK and Canada

And as always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.