Australia’s Top Etsy Keywords in January 2024


 

Wondering what Australian shoppers are searching for on Etsy? Here at eRank, we’re back again to take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with Australia’s Etsy shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy now.

Reading time: 12 minutes

Here’s a quickie summary of this report on YouTube!

Tip: See what Australia’s top Etsy keywords were yesterday (or last week, or for the past thirty days), as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

And here are the US, UK and Canada Etsy trend reports if you want to read those first.

January’s Top 20 Etsy keywords 

  1. necklace
  2. wall art
  3. bracelet
  4. taylor swift
  5. 2024 calendar
  6. tshirt
  7. gift
  8. stickers
  9. valentine gift
  10. handmade jewelry
  11. organization
  12. crochet
  13. mugs
  14. phone case
  15. bedding
  16. keychain
  17. bag
  18. shoes
  19. womens clothing
  20. mens clothing

Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database

G’day, Australians! You have a high rate of turnover in your Top 20 this month! In fact it’s the highest turnover of any of Etsy’s Top 4 countries that we’ve seen since last spring. And the ones last spring were the highest we’d seen yet.

You’ve got 13 climbers this month. We define climbers as Top 20 Etsy keywords that didn’t make the previous month’s Top 20 list. Parameters: fewer than five new suggests oddly sluggish turnover. (We only saw this early in the pandemic.) More than nine new is quite a volatile rate of change.

Only one is what we call a screamer, though. (The UK has three. But the US and Canada each has four!) These are keywords that didn’t appear in your entire Top 1000 last month. Screamers indicate many people suddenly searching for items they weren’t the month before. Sometimes these are a puzzle – but not in January.

All four screamers the US and Canada have are related to Valentine’s Day. (As are two of the UK’s three.) And your single screamer is, too.

Australia’s highest climbers this month

Here are all 13 of your climbers, listed with current search rank first.

#3 bracelet, up from #55

#5 2024 calendar, up from #53

#8 stickers, up from #27

#9 valentine gift (didn’t make December’s Top 1000)

#11 organization, up from #117

#13 mugs, up from #44

#14 phone case, up from #61

#15 bedding, up from #30

#16 keychain, up from #32

#17 bag, up from #38

#18 shoes, up from #23

#19 womens clothing, up from #35

#20 mens clothing, up from #59

Your Valentine’s Day screamer is 9th-ranked “valentine gift.” And the only other climber that wasn’t in your Top 100 last month is #11 “organization.” It ranked #117 in December. Which means that actually, your Top 20 is the most stable of the four countries.

So, let’s take a peek at just your two highest climbers. We’ll begin with that screamer.

No. 9 valentine gift 

All four countries have this screamer. In fact, it ranks No. 1 in both the US and UK. Which we think may be a first.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “valentine gift.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “valentine gift.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

A year ago in January, “valentine gift” ranked down at #191 in Australia’s top Etsy keywords. It got 3,150 searches (but only 625 clicks!). And by February it sank to 50 searches. That means the three green bars on the chart above are drawn nearly all from this January’s performance.

This year, “valentine gift” got 15,800 searches, and even more – 17,296 – clicks! So, “buyer intent” is definitely there. That is, how many Australian shoppers searched for “valentine gift” and liked what Etsy showed them enough to click listings. In January alone, valentine gift’s CTR was 109%.

Conversely: No. 30 valentine shirt

Your next-highest ranked Valentine search is “valentine shirt.”

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “valentine shirt.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “valentine shirt.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

Here’s what the opposite of good shopper intent looks like! “Valentine shirt” got 9,250 shopper searches in January. Enough to take 30th place in Australia’s top Etsy keywords. But let’s look closer. Those 9,250 searches only got 2,843 shopper clicks; that’s a CTR of just 31%. Which is terrible.

Shoppers either wanted a Valentine’s Day shirt but didn’t like much of what Etsy’s algorithm produced. Or – more likely – Etsy itself promoted this keyword on Australia’s homepage via a “Valentines Gifts” Call-To-Action button. And shoppers clicked the “Valentine Shirts” search just because they were curious. We think it’s likely the latter because the other Top 4 countries also had this as a high-ranking search.

In the US and Canada, it made their Top 20; the UK’s was #35. But in both the UK and Canada, their clicks like yours were lower than searches. It was only in the US that this keyword performed outstandingly. There, “valentine shirt” garnered 99,900 searches and 118,630 clicks. That’s a CTR of 119%.

Not a stretch then that Etsy might think you guys might like Valentine’s shirts, too. But Australian shoppers didn’t fall for it. Nor should you! Always, always check the CTRs when you evaluate a keyword’s performance. Especially now that Etsy’s doing more “behind the scenes” to promote searches. Their algorithm is very good. But still learning.

No. 11 organization, up from 117th place 

This is another of Australia’s top Etsy keywords that ranks high in Etsy’s other Top 4. “Organization” made the UK’s Top 20, too, where it ranks 17th. The US has it at #21; Canada at #32. So, let’s look at your data on this one.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “organization.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “organization.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

Check out that bright green banner just above the stats! It says this keyword has been popular over the past week (the first week of February) with Australian shoppers. The real head-turner though is that all-green bar chart on the left. Average CTR of 110%. Competition from your fellow Australian Etsy sellers only 14,418. Given how broad a keyword this is, that’s not bad at all!

What does concern us though: until its climb began in December, “organization” was dead for 13 months. And the only other search with the word organization in your Top 1000 is “storage organization” ranked #116. Just like the other countries. In fact, a bit too much like them. Is this Etsy? If it is, are they right?

If you’re not already in this niche, we suggest you add “organization” to a Keyword List. Let it track this search for you for a little while; see which way it goes. Because this trend doesn’t yet have enough data for us to recommend taking it beyond the preliminary product-research stage.

Australia’s top Etsy keywords: updates! 

Speaking of tracking trend data… We’ve got some recent hits with Australia’s Etsy shoppers we’ve been reporting on for you. Let’s check how they’re doing.

No. 10 handmade jewelry

“Handmade jewelry” was your top shopper search in December. It ranks 10th now. Which makes sense: Valentine’s gifts, right?

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “handmade jewelry.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “handmade jewelry.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

Huh. Well, we’re glad to see that bright green “Trend Alert” banner again. Because, as you can see there on the right above, “handmade jewelry” is down. Both Month on Month and Year on Year.

Nevertheless, it retains enough search volume to hold onto that tenth spot in your Top 20 Etsy keywords. If you’ve already got “handmade jewelry” in your titles and tags, no reason to change it. But if you haven’t tried this one yet, hold off on adding it. Just for the time being. Because it dropped by a lot last February. This January, it’s already down Year on Year by 47%. And as for its current CTR: yikes: that’s an appalling 48%.

No. 21 prints

“Prints” was another of your December Top 20 Etsy Keywords. Ranked 14th, it was up from #102: so, a climber. Now, this one looks much better than “handmade jewelry.” And yay, it’s another with that bright green “Trend Alert” banner. So far, it’s been popular with Australia’s Etsy shoppers in February too.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “prints.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “prints.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

December 2023 was the 15-mo high for “prints.” Now, it’s down a little: from 12,750 searches to 9,750. But the CTR is holding up well at 110% for the month of January. Incidentally, the related keyword “digital prints” ranks 23rd, just outside your Top 20 Etsy keywords.

December’s No. 17 candles

Another of December’s Top 20 Etsy keywords with a fantastic CTR that month (149%!) was “candles.” It too was a climber, up Month on Month from #57 back in November. Let’s check to see how this search is doing with Australian shoppers.

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “candles.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “candles.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

Oh dear. At least at first glance, that is. (And hurray for that bright green “trending now” banner! That’s three out of three of these shopper searches to have it.) While yes, “candles” is down Month on Month, December’s was a 15-mo high. Year on Year, “candles” is actually up.

Plus one to start watching? 

In terms of these Top 4 trend reports, this keyword hasn’t really been on our radar. Yet it ranks 25th on Australia’s top Etsy keywords list. Here is “journal.”

On the left, a bar chart depicting Australia’s keyword stats on Etsy for “journal.” The line chart shows its search trend performance with AU shoppers over the past 15 months.
On the left, a bar chart depicting Australia’s keyword stats on Etsy for “journal.” The line chart shows its search trend performance with AU shoppers over the past 15 months.

Yet another with that bright green callout shouting that it’s been trending for the past week! “Journal” really soared back in December, both Year on Year and Month on Month. In January, it held onto December’s shopper search count (9,550). And its CTR for the month is 150%!

Yes, competition is in the red. But that’s just for the broad keyword. Read on!

Journal and its related searches: product opportunity?

We scrolled down to the Related Searches table in Keyword Tool and sorted by the Search Trend column. These five have the highest search volume currently.

Keyword Tool’s Related Searches table showing results for one of Australia’s top Etsy keywords now, “journal.”
Keyword Tool’s Related Searches table showing results for one of Australia’s top Etsy keywords now, “journal.”

Those of you with sharp eyes viewing on big screens might have spotted that fifth shopper search, “bullett journal.” It’s misspelled. But no matter! Etsy will fold those searches in with the one above it, “bullet journal.” Which will make bullet journal’s data that bit stronger than it appears here.

Why we’re showing you these is to illustrate that competition for these niche terms is much friendlier than journal’s. And yet they retain those spectacular Average CTRs! (For those of you on small screens, these click-through rates are all above 130%.)

There were more than just these spiking now too. So if you are interested in this product line, don’t sort by the Average Searches column. Instead, to see which are trending highest now with Australia’s Etsy shoppers, sort by the Search Trend column.

For example, “reading journal,” the one ranked just below “journal,” has an average search rate of just 691. But in January, it got 5,550 shopper searches; it’s actually trending now! In order to make Australia’s top Etsy keywords list in January, the cut-off was 1,350. Along with 25th-ranked “journal,” nine with the word journal made it into your Top 1000.

Reading journal ranked #85; junk journal #100; bullet journal #153; bullett journal #247; one line a day journal #345; #363 gratitude journal; #617 lined journal; #696 small kids journals and notebooks; and #876 reading journal physical. Are you looking for a new product to try? Journals have been selling well on Etsy for awhile now, and as far as Australian shoppers go, still are.

We could go on and on …

But we value your time; we know you’re busy! If you’d like more inspiration and haven’t yet checked out this month’s other trend reports, here they are. The US report, the UK’s, and Canada’s. Or, if you prefer, our Pam Duthie now makes concise video summaries of each one. You’ll find them on eRank’s YouTube channel.

And as always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 27,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more!

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.