Australia’s Top Etsy Keywords in March 2024

We’re back with Australia’s top Etsy keywords for March 2024. Let us take the guesswork out of your Etsy SEO. We’ll show you the most popular Australian shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Australia now.

Reading time: 14 minutes

Rather watch a summary of this content? Our Pam Duthie’s made one for you on YouTube!

Tip: See what Australia’s top Etsy keywords were yesterday (or last week, or for the past thirty days), as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

And here are the US, UK and Canada Etsy trend reports if you want to read any of those first.

March’s Top 20 Etsy keywords 

1. decor
2. bag
3. bracelet
4. wall art
5. personalized gift
6. sweatshirt
7. mugs
8. harry styles
9. clothing
10. phone case
11. trendy
12. necklace
13. handmade jewelry
14. ring
15. tshirt
16. jewellery
17. rings
18. mug
19. car accessories
20. helldivers

Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database

G’day, Australia! For two months running, you lot had a high rate of turnover in your Top 20 lists. This month, your Etsy shoppers have been restored to sanity. You’ve got eight climbers not in your previous month’s Top 20. Just enough change to keep things fresh.

Two of them are what we fondly call “screamers” (because they scream up to the top seemingly out of nowhere). These are keywords that didn’t appear anywhere in your entire Top 1000 in February. Screamers indicate many people suddenly searching for items they weren’t much at all just the month before. Some of these can be a puzzle – but not this month. We’ve seen both already on other countries’ Top 20 Etsy Keywords lists.

Australia’s highest climbers this month 

Here are your eight climbers, listed with current search rank first.

#6 sweatshirt, up from #33

#7 mugs, up from #377 – but mug was your #20 in February

#8 harry styles™, up from #36, and that’s all we’re saying about Harry!

#11 trendy (didn’t rank in February’s Top 1000)

#12 necklace, up from #125

#16 jewellery, up from #42 – but jewelry was your #1 in February

#19 car accessories, up from #66

#20 helldivers™ (didn’t rank in February’s Top 1000)

Note: Since we report to you the keywords shoppers use, singular and plural versions are recorded separately. As are differences between British and American spelling conventions. So you’ll see different ranks for, say, jewelry and jewellery. (We’ll talk more about the latter later!)

#6 sweatshirt

Only you have this keyword in your Top 20 Etsy Keywords this month. And as is often the case, it’s likely because Australia’s heading into autumn. Let’s see what “sweatshirt” looks like in Keyword Tool.

Check out that bright Kelly-green Trend Alert banner! It tells us this search has been popular with Australian shoppers this past week (04/08/24 – 04/15/24). We do like the looks of this one for you. On the 15-mo line chart, we can see that sweatshirt’s at a 15-mo high right now. Year on Year it’s up by quite a lot: 783%!

And very nice Keyword Stats too. Especially the Average CTR (click-through rate): 123%. And competition from your fellow Aussie sellers isn’t terrible, especially for such a broad keyword. Besides, what mere mortal can hope to rank for that, eh? So we scrolled down to the Keyword Ideas table to see the related keywords.

Crikey! Found a nice spike!

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Here’s how we found the Australian shopper searches related to “sweatshirt” that are trending highest currently. First, we filtered the table by Broad. (See the arrow pointing up?) Then, to view highest search volume by current month, we clicked the sort icon beside the Search Trend header. (Where the second arrow points down; the up-down carets are circled in red.)

And second from the top is “bright future sweatshirt.” Without sorting this way, you might miss spotting its potential, given its 12-mo average search count of just 116. But it’s spiking right now with 1,400 shopper searches. This product might be worth a shot, considering its seller competition is too low to estimate! And it’s got a fantastic Average CTR of 147%!

#7 mugs

“Mugs” is one of those keywords that can appear deceiving at first glance. You need to keep in mind that its rank is just for the plural word form. “Mug” ranked 20^th on your Top 20 Etsy Keywords list in February. So this product is not a true climber; it’s more of a Top 20 regular.

Which is not to say it isn’t hot! “Mug” also makes your current Top 20, ranking 18^th. (Same as “ring” and “rings” this month.) If you ticked that “Include Near Matches” box we circled in red above? You’d see Average Searches for mug/s shoot up to 16,033 and Average Clicks to 20,824. Which brings the Average CTR even higher: from 125% to 130%.

And as the 15-mo line chart shows, the lowest “mugs” has gone was once to 1,550. Which is still a lot; it was enough to rank #377 that month.

Hottest of Australia’ top Etsy keywords: #11 trendy

As we mentioned above, we’ve seen “trendy” trending on Top 20 lists before. Just last month in fact, when it ranked 15^th in Canada. Same month it ranked 24^th in the US and #176^th in the UK. Here are your stats.

That pie chart: what a beauty, eh? So colorful! And it shows Germany has the second-biggest portion of the global shopper pie? Huh. But let’s get back to you. And that line chart on the left. “Trendy” is clearly not just a screamer but your Spike of the Month as well. Zero searches right up to February, when there were just 50.

We suspect its abrupt arrival is likely due to a “call to action” (CTA) promotion on Etsy’s homepage. Something like this, below right.

Etsy has been transparent about doing more promoting on its website. When a shopper clicks one of these, that click gets recorded as a shopper search. When we clicked this one about the “trending world of crochet,” here is what we got.

It was our sharp-eyed Pam Duthie who first spotted this. The CTA button’s label changes a bit in the browser’s URL for the results page. We’ve circled it in red here. It’s “etsy.com/blog/spring-summer-trend-crochet.” Nothing untoward about doing this, by the way; it’s just how Etsy records it.

Etsy does the same with Category names

We wrote about it in this month’s Canadian report. Etsy also does this with words that are spelled differently in countries using the King’s English. Which explains how Australia’s top Etsy keywords frequently appear in American English. Your shoppers aren’t turncoats. Etsy simply converts CTAs to American English when they record them.

And they do the same when a category is selected from the sidebar menu. Here is Australia’s Etsy homepage with “jewellery” selected.

“Jewellery” is spelled correctly on the page and the sidebar dropdown. But the URL displays the address as etsy.com/au/c/jewelry, with the American spelling.

Why does this matter? In practice, it shouldn’t. It does explain how your Australian shopper searches can appear with American spellings. Like your current 5^th-place search “personalized gift.” Australian shoppers likely clicked an Etsy CTA labeled “personalised gift.”

#12 necklace, up from #125

Six of your Top 20 Etsy keywords in March are jewelry-related. Here is “necklace.”

Just to compare: both the US and Canadian March Top 20 lists only had four jewelry-related shopper searches. The UK had five but with Mother’s Day in March there, gift-buying traffic was higher. In any case, necklace is on all four Top 20 lists. So one would think it’s popular, right?

But that Average CTR you have gives us pause. Which made us check this keyword’s Average CTRs in our other top Etsy countries. All the rest are over 100%; Canada’s is 111%. Wonder why yours is only 81%? (Although, calculated just for the month of March, it’s much better: 104%.)

Puzzled why we care so much about clicks and click-through rates? It’s because they indicate “purchase intent.”

Purchase intent 

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Here, “clicks” refer to the number of times shoppers using a given keyword clicked on listings in their search results. We care about these because clicks are among the indicators signaling “purchase intent.” That is, how close a shopper might be to deciding to buy as opposed to one who’s still browsing.

When you encounter a broad keyword with a lower CTR, scroll down to the Keyword Ideas table. Are any of its high-ranking related searches better? We sorted the table by the “Average CTR” column and got this.

Thirteen shopper searches with the word “necklace” made Australia’s top Etsy keywords list in March. After “necklace,” the next-highest in rank is #132 “beaded necklace” with 2,350 searches. That one’s got an Average CTR of 126%. And calculated for the month of March, it’s 148%! There are lots of other good ones in that table: check it out!

#16 jewellery

Returning to your list of highest climbers in March, here is “jewellery”, up from #42 in February.

The only reason jewellery is a climber for you is because search volume is split between jewellery and jewelry. “Jewelry” was your No. 1 search back in February. Here’s “jewelry.”

This spelling, jewelry, doesn’t rank as high this month (it’s 27^th) but it’s got the Trend Alert banner. And a much higher Average CTR: 133% to jewellery’s 99%.

Global distribution of Etsy shoppers using “jewellery” in search

Rather than the US hogging its usual lion’s share, the UK has it with 41.5%. Because of course this is the British spelling of the term. Interestingly, France has the second-largest slice (19.3%), followed by Germany (10%), then you lot Down Under. You’ve got just over 8%.

But you have only 5.4% of the “jewelry” pie. Here are the two pie charts side by side, with jewellery on the left, jewelry on the right.

Does it matter which version of the word you use? It shouldn’t. Etsy should show Australian shoppers listings with either spelling. And of course, keep eRank’s Golden Rule in mind: Don’t change listings that are selling well! But if you’re tuning up SEO on some that could use the help, why not include both in your tags? (We’d love to hear how it goes!)

#19 car accessories 

Up from #66 back in February, here is “car accessories.”

Noice one, Australia! And not just because of that happy Trend Alert banner either. If you’re on a small screen, you might not be able to make out that Average CTR: it’s 135%! And just as promising is that your Etsy Competition is also bright Kelly-green for go go go!

The Search Trend line graph does rain a bit on our parade: shopper searches are down Year on Year. They hit nearly 10,000 in March of 2023. Now with just 6,550, search volume is down by 32%. But calculating CTR for the month, it’s – Crikey – 150%! Exactly the same CTR as last year in March.

Now, the final climber in your Top 20 Etsy Keywords is #20 helldivers, your second screamer. The US had this one as a climber too; we did talk about helldivers in that report. But the bottom line there, which may be all you need to know, was a word to the wise. Beware: “helldivers” is so very trademarked!

How about we end instead with this?

Lightning round of Australia’s top Etsy keywords with high CTRs in March 

We just posted our first-ever Etsy Quarterly Trend Report. We finished that one with a quick compilation of Q1’s Top 150 shopper searches with CTRs of 125%+. Let’s do the same for you for March. After #19 “car accessories,” here’s the rest from your Top 150 Australian shopper searches showing strong purchase intent.

Starting with 23^rd-ranked “earrings” with a March CTR of 149% 

In order by search rank: next, there’s easter gift; then food, shirt, and 3d printed, all three with 149%! Mothers day; then craft supplies and formal dress both have 148%. Gift for women, gifts, kpop, and shoe all have 149%. Next, there’s t shirt; then stickers and ramadan both have 149%. That’s it for the Top 50.

Ranking 54^th, press on nails has 146%; beads; then crochet pattern and fabric both have 148%. Next: gifts for boyfriend; then jewelry box, racing jacket, shoes, singlet: all four have 148%. And y2k has 149%! Hoodies has 148%; then tees; then gift for men which has 148%; painting; photography. Kindle case paperwhite has 147%; 18k gold clasp and candles have 148%. Cat collar has 147%; digital downloads and dog collar both have 148%; ferrari has 147%. Gold clasp and gold lobster clasp both have 148%. Harmony day has 147%; iphone case has 148%; then kantha quilt. Your Top 100 finishes strong with 99^th-ranked kitchen having a March CTR of 148%.

101^st-ranked leather bag, leather ipad air 5 case, leather ipad case all have 148%. Nike has 147%; paint has 149%; rugs has 148%; and septum ring has 149%. Slippers has 148%; spotify keychain has 147%; statue has 148%. Sword has a quite good 129%. Then templates and terrarium jump back up to 148%. Tube is 147%; wedding favors is 145%; fold over clasps extender clasp, overlays twitch, and pattern are all at 148%. Art is 149% and ranking #125^th, headband is at 148%. In 128^th-place clothes is also at 148%, as are hair accessories; beaded necklace, pin, and suitcase. Bedding is just barely below them at 147%. Mat and shoe are both at 148%.

And phew! That’s it for the Top 150 Australian shopper searches with the most promising CTRs in March. Plenty to be getting on with if you’re researching what’s selling best on Etsy in Australia now.

Obviously, we could go on and on…

But we know you’re busy! If you’d like more inspiration and haven’t yet checked out this month’s other trend reports, here they are. The US report, the UK’s, and Canada’s. And here’s that new Quarterly review of Etsy trends we mentioned. Or, if you prefer, our Pam Duthie now makes concise video summaries of each one. You’ll find them on eRank’s YouTube channel.

And as always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll find dozens of eRank tutorials, demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.