Canada’s Top Etsy Keywords in May 2024


Here at eRank, we’re back with Canada’s top Etsy keywords for May 2024. Let us take the guesswork out of your Etsy SEO. We’ll show you the most popular Canadian shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Canada now.

Reading time: 13 minutes

 

Tip: See what Canada’s top Etsy keywords were yesterday (or last week, or for the past thirty days), as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping. Want to read the US report first? Here you go! 

May’s Top 20 Etsy Keywords

  1.  laser engraving bundle
  2.  wall art
  3.  stickers
  4.  3d illusion engraving
  5.  for dad
  6.  jewelry
  7.  digital products
  8.  taylor swift
  9.  earrings
  10.  gift
  11.  keycaps
  12.  tshirt
  13.  mug
  14.  candle
  15.  graphic tees
  16.  simple desk calendar
  17.  mothers day gifts
  18.  keychain
  19.  gift for home
  20. rings

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database

Your Top 20 list continues its upheaval, Canada!

As always, we’ll begin our analysis with what’s on this Top 20 list that was not on last month’s. Doing so helps assess how much instability there is in your current Etsy Canada shopper trends. Benchmarks for Etsy: a turnover of fewer than five new is stagnant. (On Etsy, we only saw this early in the pandemic.) More than nine new is quite a volatile rate of change.

Back in March, you had 12 climbers, five of which hadn’t made your previous month’s Top 1000. We call those screamers because they seem to scream into the Top 20 out of nowhere. And five was a LOT. Next came April with 14 climbers, four of them screamers.

For May, you have 11 climbers, three of which are screamers. So it’s slightly less extreme, but still an exceptionally high rate of change. Such turnover suggests many Canadian shoppers were suddenly searching Etsy for many products they weren’t just a month ago. (Haha, like this one: want to guess which of your May Top 20 it is? Answer below.)

On the left, a line chart depicting 15 months of Canadian shopper search history on Etsy for [SPOILER: the keyword “for dad”]. The pie chart shows the global distribution of Etsy shoppers using this keyword.
On the left, a line chart depicting 15 months of Canadian shopper search history on Etsy for [SPOILER: the keyword “for dad”]. The pie chart shows the global distribution of Etsy shoppers using this keyword.

Without further ado then, let’s get to them.

Canadian shoppers’ top Etsy searches in May

These keywords climbed highest the fastest in May. We’ve listed them in order with their current rank first.

#5 for dad (didn’t make your April Top 1000)

#6 jewelry, up from #36

#7 digital products, up from #67

#8 taylor swift, up from #31

#10 gift, up from #89

#11 keycaps, up from #478

#14 candle, up from #28

#15 graphic tees (didn’t make your April Top 1000)

#16 simple desk calendar (didn’t make your April Top 1000)

#18 keychain, up from #199

#19 gift for home, up from #25

In case you didn’t peek at its caption, that screenshot above is related to the keyword “for dad.”

Ranking 6th: “for dad”

The first of your three screamers, here it is again, this time shown with its keyword stats.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “for dad.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months. NOTE: All search-volume figures in this report are based on eRank’s best estimates.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “for dad.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months. NOTE: All search-volume figures in this report are based on eRank’s best estimates.

Year on Year, “for dad” is up 23,400% with Canadian shoppers! It had only 50 searches back in May 2023. By the way, the US has this same screamer, its only one for May. Including this one, the US has only eight climbers to your eleven.

And the US had a second Father’s Day-related search in its Top 20, 11th-ranked fathers day gift. Your second one (also “fathers day gift”) ranks down in 78th place!

Does that mean it’s looking dire for Canada’s dads? Nah, not too bad: there are 14 Father’s Day searches in your Top 1000. And nine more with the word “dad.” In fact, combined, the US only had 20 to your 23.

So let’s move on. Since you have so many climbers and screamers, for the sake of brevity (we know you’re busy!) let’s skip some. We’ll tackle just the ones that climbed more than 50 places in rank, okay?

Ranking 7th: digital products, up from #67

Nice one!

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “digital products.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “digital products.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

That Keyword Statistics bar chart is just the kind we data geeks (and shop owners) love to see. All bars green for go! Good search volume. And even better click stats. Especially for Etsy – which generally has higher click ratios than Amazon or eBay – 110% is fantastic. And best of all, only 5,175 of your fellow Canadian Etsy sellers are using this keyword.

The Search Trend chart shows it’s pretty consistently popular. “Digital products” ranked #62 on your 2024 1st Quarter’s Top 1000 Etsy trending searches. And now it’s at a 15-mo high!

Seven shopper searches with the word “digital” made Canada’s top Etsy keywords in May. In rank order: digital products, digital planner, digital, digital prints, digital camera, digital african wall art, and digital art.

Ranking 10th: gift, up from #89

“Gift” ranked down at 89th place in April? “Gifts” was 90th? What the heck?! So we checked: you have 71 searches in your May Top 1000 with the word “gift” or “gifts.” Four of them in the Top 100: 17th-ranked mothers day gifts, followed by gifts for women, bridesmaid gifts, and fathers day gifts. We know you Canadians are generous.

But isn’t “gift” a bit broad? Didn’t we see this one-word search mostly ahead of Christmas for you? And when we looked: indeed, that’s when this keyword peaks.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “gift.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “gift.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Looking back at May 2023, that’s when it began climbing last year. It had 3,300 searches. This May though? It has far more, both Year on Year (up 165%) and Month on Month (up 169%). And as you can see, “gift” has got that bright green banner saying this keyword’s been popular this past week.

Now, given how broad a keyword it is, no mere mortal is going to rank in search for “gift.” So if your product is giftable, just be sure the word is in your title and tags somewhere. And if you don’t already, consider offering gift wrapping. Then use one of your 10 image slots to show a box its size nicely gift-wrapped. Because doing so is one more way to set you apart from the competition.

Ranking 11th: keycaps, up from #478

Oooo, another nice one! All green bars plus the bright green banner telling us this keyword’s popular right now with Canada’s Etsy shoppers.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “keycaps.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “keycaps.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

We’ve talked about keycaps here before. The beauty of this product is its higher “barrier to entry.” (Unlike May’s No. 18 keychain, which is another frequent flyer on Canada’s top Etsy keywords list.) Because while pretty much anyone can make a keychain, keycaps require more skills.

And that keeps the competition rate (just 1,076 listings) for keycaps crazy low given how high the CTR is: 126%! And a 12-mo average click-through rate above 100% is powerful indication of purchase intent.

Tip! Are you new to online selling? Click-through rates reflect how often shoppers using a given keyword click on listings in their search results. We care about these because clicks are among the indicators signaling “purchase intent.” That is, how close a shopper might be to buying (as opposed to one who’s still just browsing).

Five keycap-related shopper searches made Canada’s top Etsy keywords in May. In order by rank beginning with #11 keycaps, the rest were: keycap [singular], custom keycaps, black keycap and kirby keycap.

Ranking 15th: graphic tees

This was your second screamer of the month. (But not really since “graphic tee” (singular) ranked #615 in April.) Let’s have a look at “graphic tees.”

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “graphic tees.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “graphic tees.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Wow, that really is quite the Month-on-Month jump alright! Next, we ticked that box in the upper right of the keyword stats chart to include the singular form. Have a look below and compare them. Of course, the search volume and click data are higher. And the Search Trend lines look similar, right?

On the left, a bar chart merging Etsy Canada’s keyword stats for “graphic tee” and “graphic tees.” The line chart shows their combined search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart merging Etsy Canada’s keyword stats for “graphic tee” and “graphic tees.” The line chart shows their combined search trend performance with Canadian shoppers over the past 15 months.

Interesting! Often when we compare the singular form of the keyword with the combined chart, they peak at different months and years. Not so with this one. So does it matter which you use? It shouldn’t.

Whenever a keyword spikes like this, we just like to check to see how its near matches are performing. Do they change the Keyword Statistics? Because sometimes we learn that there’s much more shopper search volume for a product than first appears. Which is why eRank’s default for this tool is to keep that “Include Near Matches” option selected: helpful!

Ranking 16th: simple desk calendar

Your third and final May screamer is “simple desk calendar.” And it struck us as a puzzle. Why would a calendar be spiking now? Let’s go see what we can see, shall we?

On the left, a line chart depicting 15 months of Canadian shopper search history on Etsy for the keyword “simple desk calendar”. The pie chart shows the global distribution of Etsy shoppers using this keyword.
On the left, a line chart depicting 15 months of Canadian shopper search history on Etsy for the keyword “simple desk calendar”. The pie chart shows the global distribution of Etsy shoppers using this keyword.

You know what? This looks off. Could be an influencer drove traffic to this keyword. Or maybe Etsy promoted it somewhere on its Canadian homepage (there’s no sign of it now). But unless you’re already in this niche, we recommend watching this one awhile before you leap. Because “simple” had zero Canadian shopper searches in May. And “desk calendar” had only 50.

Another observation supporting its iffiness is this. We rarely see any one country get 100% of the global search volume for a keyword. (Much as the sight of you having that whole orange pie delights us!)

Ranking 18th: keychain, up from #199

And finally, here is keychain.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “keychain.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “keychain.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Keychain is the popular keyword we mentioned that has the low “barrier to entry.” No shade intended by that, sincerely! If you want something to sell that’s easy to make and Etsy-legal, look no further. Because on Etsy, what’s often termed “charm on a chain” qualifies as handmade. And “charm on a chain” is exactly what the most basic keychain is.

It’s actually a wonderful entry-level product to get started with! The skills you’ll learn can be applied to lots of other products once you’ve got the basics. And meanwhile, you won’t be ruining anything expensive as you practice. Friends and family are usually delighted to receive your early efforts. Or you can keep them yourself as a tangible log of your progress as you skills improve. You can do this!

As you can see (above left), the Keyword Statistics bar chart is mostly excellent. It’s just that pesky Etsy Competition, which is a given for any popular broad keyword with the low barrier to entry. So what’s a newbie or small shop to do? Niche down, fam!

Quick tutorial: how to use Keyword Tool to niche down

New to online selling and/or eRank? “Niche down” is jargon for finding products and their keywords that you can rank for in search. If you are looking for what to sell on Etsy, begin your product research by niching down. Here’s how.

Enter the singular form of your broad search term (in this case, “keychain”) into Keyword Tool, and tick the “Include Near Matches” box. This will show you both singular and plural. Then scroll down to the Keyword Ideas table. There, use filter and sort to find “long-tail keywords:” the top Etsy searches with lowest competition.

Here, we chose “Broad” for the Keyword Match filter and then sorted by the Search Trend column. (Just click the header.) That sort will show us what’s trending now.

Keyword Ideas table showing data for Canada’s top Etsy keywords related to the shopper search “keychain.”
Keyword Ideas table showing data for Canada’s top Etsy keywords related to the shopper search “keychain.”

Sorry it’s small but we wanted to show it to you in all its glory – opportunities, that is. Just cast your eyes upon that Etsy Competition column (farthest right). You can see that after our broad keyword, the rest are all beginner friendly! They range from 78 listings using “spotify keychain” to the highest: 3,368 using “leather keychain.” And compared with nearly 70,000, under 4,000 sounds doable!

Tips on assessing related keywords

Don’t be put off by how low the figures in the Average Searches column look. Remember: those are 12-mo averages. When you sort the data as we did, by the Search Trend column (circled in yellow), they look much better.

For instance, the black pop-up tells us that “anime keychain” had 250 searches in May, nearly double its average. “Chip keychain” (third entry from the top) did even better in May; it had 400 searches, not 33. And all but the last one have CTRs above 100%. “Chip keychain” averages 136%! With Etsy Competition just 90 Canadian listings.

One word of caution. With keywords like “chip keychain” that has only two spikes of search volume in 15 months, look before you leap. That is, add it to a Keyword List and let that tool monitor its behavior for awhile first. Because for some weird reason, this keyword has spiked just in the month of May, last year and this. Who knows why.

Or, if you’re feeling lucky? Add a note to your calendar about having some chip keychains ready to list by mid-April next year. That gamble would be appropriate because it looks like at least some of these “chip keychains” have poker chips!

And with that, it’s west to Australia for us!

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, tool demos and more! And here we are on TikTok, featuring lots of quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Canada’s Etsy shoppers now.