Canada’s Top Etsy Keywords in January 2024


We’re back with Canada’s top Etsy keywords for January 2024. Let us take the guesswork out of your Etsy SEO. We’ll show you the most popular Canadian shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Canada now.

Reading time: 12 minutes

Here’s a quick summary of this report on YouTube!

Tip: See what Canada’s top Etsy keywords were yesterday (or last week, or for the past thirty days), as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

And here are links if you’d like to read the US and UK reports first.

January’s Top 20 Etsy keywords 

  1. wall art
  2. hoodies
  3. t shirt
  4. valentines gift for him
  5. valentine gift
  6. bracelet
  7. mugs
  8. gift
  9. necklace
  10. 2024 calendar
  11. stickers
  12. jewelry
  13. earrings
  14. valentine home decor
  15. rings
  16. valentine shirt
  17. home decor
  18. digital prints
  19. bedding
  20. digital planner

In December, you had nine climbers, which was high. We define climbers as Top 20 Etsy keywords that didn’t make the previous month’s Top 20 list. Parameters: fewer than five new suggests oddly sluggish turnover. (We only saw this early in the pandemic.) More than nine new is quite a volatile rate of change. This month, you’ve got eleven!

And twice as many of your climbers this month are what we call screamers. These are keywords that didn’t appear in your entire Top 1000 last month. Screamers indicate many people suddenly searching for items they weren’t the month before. Sometimes these are a puzzle but in January, it’s easy to understand why.

November and Christmas Top 1000s are always chock-full of Christmas. So, Januarys seem hectic on Etsy with this annual mad scramble for Valentine’s Day items. Just mark your calendars for next year. After your cut-off for Christmas orders, change those “christmas gift” tags to “valentine gift.”

What’s new Month on Month to Canada’s Top 20 Etsy keywords

Here then are your climbers and screamers, listed with current rank first.

#3 t shirt, up from #21

#4 valentines gift for him (didn’t rank in December’s Top 1000)

#5 valentine gift (didn’t rank in December’s Top 1000)

#6 bracelet, up from #36

#7 mugs, up from #34

#10 2024 calendar, up from #27

#14 valentine home decor (didn’t rank in December’s Top 1000)

#16 valentine shirt (didn’t rank in December’s Top 1000)

#18 digital prints, up from #37

#19 bedding, up from #83

#20 digital planner, up from #55

Valentine’s Day screamers

Your four screamers are all related to Valentine’s Day. As we’ve just explained, every year these appear to rise out of nowhere. That said, you did have one Valentine search in December: “valentines day,” down in 471st place. It ranks 29th this month.

Clearly, Valentine gift shopping is popular with Canada’s Etsy shoppers. If you’re wondering what’s selling best on Etsy in Canada now, look no further. And then, once it’s passed, see if any items will work for Mother’s Day, Father’s Day, graduations. And so on.

No. 3 t shirt, up from 21st place 

Here’s the kind of climber we like to see.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “t shirt.” The line chart shows its search trend performance with shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “t shirt.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Both Month on Month and Year on Year, “t shirt” has more than doubled in search volume. This January, it got 39,650 Canadian shopper searches. Even better, there were 59,462 clicks on those searches! Such a high ratio of clicks to searches indicates excellent “buyer intent.” That is, these shoppers knew what they wanted and saw what they were looking for in Etsy search results.

Interesting: a year ago, “t shirt” shot up Month on Month from December’s low to a high in January 2023, too. And yet that January 2023 high was bested this December by 9,000 shopper searches. Then “t shirt” repeated that same month-on-month spike to a new 15-mo high in January. Overall, the trajectory of the Search Trend line above right is upward.

No. 6 bracelet, up from 36th place

The US and UK both had this climber too, both ranking in second place. We did a deeper dive in both reports. So, let’s take just a quick look at your data.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “bracelet.” The line chart shows its search trend performance with shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “bracelet.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Just like them, you’ve got quite the spike Month on Month for bracelet. And while a year ago search volume also rose from December to January, it was nothing like this! That said, a word of caution before you contemplate taking the plunge. While Average CTR (Click Through Rate) is 104%, that’s a 12-mo average.

In January 2024, Canadian shopper searches (32,850) well exceeded clicks (28,762). That is far less buyer intent than we saw for “t shirt.” Perhaps add “bracelet” to a Keyword List and let it watch this one awhile before you pounce.

No. 7 mugs, up from 34th place 

The US didn’t have this in their January Top 20 Etsy keywords, but the UK did. And we found plenty there to support recommending it as a niche to explore (with some caveats). Let’s see how it looks for Canada’s Etsy shoppers.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “mugs.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “mugs.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Well! While choppy, that trend is upward. In 15 months, all but one rise is higher than the previous rise. And all but one low are not as low as all previous lows. On the bar chart we see a far higher Average CTR than that of “t shirt”: 128%. Even better, January’s clicks (44,691) far exceeded searches (29,800).

As for those caveats we mentioned above: they’d be the same for you as for UK sellers. If you are not already in this niche, research what packaging and shipping costs would be. Ceramic mugs are heavy, bulky, and fragile. As a result, especially if you do Print on Demand (POD) and your POD partner handles the print, pack and ship? Profit margins will be thin.

And as fierce as the competition figure (above left, in red) suggests, for POD it is certainly much higher. Which is always the case with products that have a lower barrier to entry: competition skyrockets.

No. 10 “2024 calendar,” up from #27 

Now, “2024 calendar” is of course a one-off. Therefore, let’s review that search and then compare it with “calendar.” Here’s “2024 calendar.”

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “2024 calendar.” The line chart shows its search trend performance with shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “2024 calendar.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

How sensible! Canada’s Etsy shoppers were already looking for 2024 calendars back in September! Any of you looking for what to sell on Etsy, consider those Keyword Statistics there on the left. All green! Especially that exceptionally-low Etsy seller competition figure: 5,378. That’s the real enticement here.

Calendar 

Next, let’s see how the data for “2024 calendar” compares with that for the broad term “calendar.”

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “calendar.” The line chart shows its search trend performance with shoppers over the past 15 months.

Wow, that 15-mo line chart is unexpected! Over a year ago, calendar searches rose from 850 in November 2022 to a high of 3,500 in December. Then fell off a bit to 2,950 in January. And pretty much flat-lined thereafter. All that was as expected – up to that point.

But why did it spike to 2,500 shopper searches in July? Then it fall flat once more for two months before hitting its 15-mo high in October. Dropping back by half to around 3,400 searches per month ever since: huh. Are Canadians really so sensible that early birds buy calendars in July and everybody else gets theirs in October? If so, we’re impressed! 

In any case, considering these keywords together, calendars appear to be a niche worth exploring. We looked at October’s Top 1000. “Calendar” ranked 43rd, and four other shopper searches with the word calendar made the list. Granted, two of those were for advent calendars. But, as we mentioned in a recent trend report, advent calendars (of all sorts!) were hot in 2023.

No. 18 digital prints, up from 37th place 

You had 11 shopper searches with the word “digital” in your January Top 1000; the same number as the US had. But! The highest any digital search got on the US Top 1000 was #59 digital print, with just two others in their Top 100. You have five in your Top 100, beginning with your 18th-ranked “digital prints.”

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “digital prints.” The line chart shows its search trend performance with shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “digital prints.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

By the way, Australia also has “digital prints” ranking high; theirs is #23. (The UK’s is in 48th place.) We’re wondering whether digital prints sell better in such large countries. Where the extra steps the buyer must take to get the image printed are worth the savings?

In any case, we are conflicted about endorsing this niche for those not already in it. In January, “digital prints” had about 3,500 fewer clicks than searches. It’s only made Canada’s Top 20 Etsy keywords list three times in 15 months. (Digital planner does better.) Competition is fairly daunting. This may be due to how “set it and forget it” digital items are. Nothing to ship. On the other hand, given how comparatively easy it is to offer digital prints of your work, why not? It’s only CA$0.27 to list.

No. 19 bedding, up from 83rd place 

This is another we delved into in the US report; it ranked #25th there. Here’s your data.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “bedding.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “bedding.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

Don’t let that spike on the far right turn your head! Instead, take a close look at that bar chart. In case you’re on a small screen, “bedding” has fewer than half as many clicks as searches. The 12-mo Average CTR is 46%. For the month of January, it’s far worse: 17,150 shopper searches reaped just 6,110 clicks. Barely above a third.

And who is selling most of what’s shown when you enter “bedding” in Etsy search? Let’s just say, not vintage or handmade sellers. And what legitimate Etsy sellers there are must compete with “Luxury Boho Double Duvet Covers” for CA$30. We took a quick look; the top search results all look factory-made. No wonder Canada’s Etsy shoppers aren’t clicking!

We think that might be behind this spike: until now, shoppers simply weren’t shopping on Etsy for bedding. There were zero shopper searches for bedding in November. For over a year, the highest it got was 2,100 searches, once. We’re guessing Etsy may have made a play for a piece of this market in December and January. Under their “Home Favorites” Call-To-Action button, for instance. Decor is big on Etsy; it’s in two of your Top 20 keywords right now.

And back to digital with No. 20 digital planner, up from #55

As we said in discussing digital prints, digital planners are popular with Canada’s Etsy shoppers. That said, have a look.

On the left, a bar chart depicting Canada’s keyword stats on Etsy for “digital planner.” The line chart shows its search trend performance with shoppers over the past 15 months.
On the left, a bar chart depicting Canada’s keyword stats on Etsy for “digital planner.” The line chart shows its search trend performance with Canadian shoppers over the past 15 months.

That Search Trend graph tells us that Year on Year, shopper searches are down by half. On the other hand, compared with “digital prints,” search volume for “digital planner” has stayed well above 6,500. And at those two peaks we see here, it’s soared twice as high. Another consideration is that “barrier to entry” we’ve mentioned. How hard is it to get into? We think that barrier is even lower for digital planners than for digital prints.

Graphic design was once quite a specialized skill. Even other visual artists didn’t necessarily have the skill set or aptitude required to do graphic design. But that’s changed. Now, with help from AI and apps like Canva, many more people can get professional results. And unlike “digital prints,” these bar chart stats look promising. January’s click-to-search ratio bears this out. There were 19,472 clicks on those 16,750 searches.

Next, we scrolled down to the Related Searches table and sorted by the Average Searches column. We saw keywords averaging over 1,000 searches that had very low competition: three had fewer than 6,000 Canadian sellers! They were budget planner, wedding planner, and adhd planner. Even daily planner was in the green with 11,022.

If designing planners sounds appealing, have a browse through Etsy results for “digital planner.” There is a stunning variety of types, styles, and looks. And that to us suggests that finding your own niche is achievable in this category.

We could go on and on … 

But we value your time; we know you’re busy! If you’d like more inspiration, check out the US report, the UK’s, and Australia’s. And as always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 27,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more!

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Canada’s Etsy shoppers now.