Here at eRank, we’re back with 2024’s top Etsy searches! We can’t wait to find out what they were! We know that when we did 2023’s review this time last year, some surprised us.
Then at the end, we’ll analyze which top keywords showed the most purchase intent. (For those of you who are new to selling online, we’ll have more about that in a bit!)
First, though: let’s get straight to 2024’s Top 20 searches.
1. halloween
2. wall art
3. christmas
4. stickers
5. gift
6. earrings
7. jewelry
8. tshirt
9. rings
10. womens clothing
11. pokemon
12. shirt
13. home decor
14. wall decor
15. necklace
16. christmas ornaments
17. digital prints
18. furniture
19. keychain
20. gifts
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
You know we keep saying that Halloween is HUGE on Etsy. Nevertheless, even we are shocked it got the top spot of the year! (In 2023’s Top 20, it ranked ninth.) Let’s have a look in Keyword Tool.
Ranked No. 1: halloween, up from 9th in 2023
While down Year on Year in October, “halloween” was up Year on Year in December. It got 17,760 searches!
When we reviewed December’s Etsy category keywords, we did notice there were Halloween-related Christmas searches. Like Halloween tree ornaments. Even a Halloween tree topper!
The 2024 Top 1000 has 15 Etsy shopper searches with the word “halloween.” And as you can see on the bar chart above left, “halloween” has solid indications of purchase intent.
New to online selling? On marketplace sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of purchase intent. That is, a shopper who’s more likely searching with the intention to purchase (as opposed to one just browsing).
Now, we know you don’t have time for hearing about all 20 of these. So, just as we do for our monthly trend reports, let’s just cover the climbers. That is, the Top 20 Etsy shopper searches that weren’t on the previous Top 20 list. (In this case, 2023’s Annual Top 20.)
These Etsy shopper searches climbed farthest in 2024
We say “climbed farthest” because they covered the most ground to cinch a Top 20 spot on the annual list. Because the majority did rank somewhere on 2023’s Top 20. Two even held onto the identical rank Year on Year: #6 earrings and #15 necklace. But nine had to climb! Here they are in current rank order, their 2023 rank last.
#3 christmas, up from ranking #21 in 2023
#10 womens clothing, up from ranking #87
#11 pokemon, up from ranking #28
#12 shirt, up from ranking #45
#14 wall decor, up from ranking #24
#16 christmas ornaments, up from ranking #88
#17 digital prints, up from ranking #30
#18 furniture, up from ranking #59
#19 keychain, up from ranking #33
Last year was the first time we did an annual analysis. So we didn’t know what to expect in terms of Year on Year turnover on these annual Top 20 lists. We are surprised there were this many climbers! Nine new means that nine of 2023’s top products slipped down. And some of those sliders were shocking! We think those are worth mentioning too.
Therefore, let’s take a look at just the climbers that leapfrogged the most to rank in 2024’s Top 20. Then we’ll look at the ones that dropped out.
Ranked No. 10: womens clothing, up from 87th in 2023
This top shopper search wasn’t seen much on Etsy Top 20 lists before 2023.
We assumed a lot of its popularity stemmed from Etsy promoting it on its homepage. But it’s not there now; we checked incognito. We’ll keep an eye out for it. But it could also simply be that more shoppers are coming to Etsy for women’s clothing. (And for men’s clothing too! For 2024, “mens clothing” ranks #24; it was only #156 in 2023.)
Etsy’s always been a top destination for gift shopping. And we’ll get to that topic in a bit. Could shoppers be coming to Etsy for a broader range of products these days? We’d love to know what you think!
Ranked No. 16: christmas ornaments, up from 88th in 2023
Another surprise! Not that it’s so high here but rather, that it ranked so low a year ago.
And “christmas ornaments” is another search with our callout banner shouting out that it’s still popular now. Shoppers seeking post-Christmas discounts, do you suppose? This search peaks in November. And Year on Year, this November was down quite a lot (20%) compared with 2023. Nevertheless, for the year it’s got a lovely CTR: 104%; same as halloween’s.
Six searches with the word “ornament” made 2024’s Top 1000. In order by rank:
#16 christmas ornaments
#55 ornament
#157 ornaments
#502 personalized ornament gift
#568 christmas ornament
#720 personalized christmas ornaments
Ranked No. 18: furniture, up from 59th in 2023
This is another search we eRank data geeks were surprised to watch climbing so high on Etsy. And not just in the US!
Our first thought when “furniture” searches began climbing our various countries’ Etsy charts? Freight costs. Those have skyrocketed something shocking in recent years. The current rate is still lower than the pandemic peak, but higher than pre-pandemic levels. Perhaps, as with clothing, there simply are more shoppers coming to Etsy for furniture.
Or could more people in general be shopping online for furniture? A quick glance at figures indicates that the majority still prefer to shop and buy furniture in person. But the number who furniture-shop online has indeed been growing. And for those, well: why not choose Etsy?
Next, a quick look at 2023’s top Etsy searches that failed to make 2024’s Top 20. Then we’ll close with 2024’s top shopper searches that show the most purchase intent.
2023’s top Etsy searches turned sliders in 2024
You know how it’s harder to notice what’s missing than it is to spot what’s new? That applies here. And we’re stunned: some of these sliders ruled the Etsy US Top 20 for years!
Have a look. We’ve listed them in order by their rank in last year’s annual report, ending with their current rank.
#1 personalized gift, now #32 (but the plural is #25)
#3 gift for her, now #90 (but the plural ranks #47)
#4 gift for him, now #309 (but the plural is #27)
#10 minimalist, now #104
#12 taylor swift, now #137
#13 handmade gift, now #434 (plural doesn’t make 2024’s Top 1000)
#14 handmade jewelry, now #544
#18 digital planner, now #81 (plural doesn’t make 2024’s Top 1000)
#20 mothers day gifts: neither singular nor plural made 2024’s Top 1000
So, the first three of these did have their plural form rank in the Top 50 this year. We can skip those. But “minimalist” fell by nearly 100 in rank. Let’s take a look.
2023’s No. 10: minimalist, down to #104 now
Wow: that’s decidedly down alright.
Remember the keyword “mid century modern”? That decor trend enjoyed a good long run. But it never soared as high, nor stayed in the Top 5 Year on Year like “minimalist” did. In July 2022 alone, minimalist had over 300,000 searches!
In last year’s annual report though, we did see signs that minimalist was on the down slope. Here’s a screenshot from back then.
Wonder what style trend will replace these? We’ll keep you posted!
2023’s No. 13: handmade gift, down to #434 now
This one is more troubling, because it’s not a style trend. It’s at the heart of what sets Etsy apart from other online marketplaces. As a destination for both gifts and handmade items, seeing this search sink so far down on Etsy: ugh.
The plural “handmade gifts” did not make 2024’s Top 1000. But we included near-match data (as circled above left) just to see. Alas, no better. Year on Year, this search is down 97%. Yikes!
2023’s No. 14: handmade jewelry, down to #544 now
And here’s another that once was a Top 20 frequent flyer, now down even more in 2024.
At least “handmade jewelry” has our callout banner showing it’s trending now as we write this. Probably for Valentine’s Day gifts. But Year on Year, Dec. 2023 to Dec. 2024, it’s down 94%.
Don’t despair though! We took a quick peek at handmade jewelry’s related searches. And yes, the broad shopper search “handmade jewelry” is undeniably down. But there were others that were up, and even some with low competition! Plus new ones on the scene!
Handmade jewelry’s related searches
Have a look.
See those single-month spikes we’ve circled in green? Those indicate searches that just appeared in December 2024. The highest-ranked, “handmade gold jewelry,” got 3,050 searches in December. The lowest of the five, “handmade curly jewelry,” got over a thousand. (And a bit below these, handmade hair curly jewelry got another 1,000+.)
The latter two appear to be brand new. The click data and competition for “handmade hair curly jewelry” (not shown) was too low to register accurately. But if you’re in this niche, add these to a Keyword List. See where they go from here.
And another prospect with potential in that circled group is “handmade had jewelry” [sic]. We thought that might be a typo for “handmade hand jewelry.” Yet the correctly-spelled search doesn’t rank at all. We’re a bit mystified but whatever it is, it’s got a jaw-dropping amount of purchase intent! 148%! And competition too low to count!
2023’s No. 18: digital planner, down to #81 now
The plural form, digital planners, didn’t make 2024’s Top 1000 at all. Nevertheless, we’ll include near matches to better judge Etsy shopper interest.
In 2023, “digital planner” made seven out of 12 of Etsy US monthly Top 20 lists. And it ranked 18th for the year. Well, as you can see above, it’s still got some healthy stats: an Average CTR of 114%. And it’s heading up now. But for December, Year on Year it’s down 44%. We doubt it will approach the 83,000+ searches it got last January.
That said, our callout banner shouts it’s hot now with Etsy’s US shoppers!
2023’s No. 20: mothers day gifts, down and out now!
By “down and out,” we mean that literally. “Mothers day gift,” plural or singular, didn’t make 2024’s Top 1000 at all. Compare that with 2023. It garnered over 800,000 searches; “mothers day” got over 282,000; and “mothers day gifts” got over 233,000.
Lest you think it’s just down because it’s nowhere close to Mother’s Day: nope. Back in December 2023, “mothers day” and its related keywords got 4,470 searches. Whereas, this past December? A measly 30: that’s down 99%! Ouch. And nary a mention of “mother” at all, not anywhere in 2024’s Top 1000. (2023 had five.) Huh.
But enough about sliders! Let’s turn to our first-ever annual roundup of the year’s Top 250 searches that show the most purchase intent! Are you here to find out what to sell on Etsy? Then this lightning round is for you!
Round-up! 2024’s top Etsy searches with 125%+ CTRs
Of the online marketplaces we cover, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs above 125% are rare, especially for these annual figures. We hope some prove to be profitable leads for you!
One last thing before we begin. At least one of these shopper searches could be protected intellectual property; please look before you leap!
Ranking between 1-50
2024’s Top 20 has just two. Third-ranked christmas has a CTR of 131%, and 12th-ranked shirt has 135%. (From here, to keep this as readable as possible, we’ll only shout out CTRs above 140%: sky high!)
Moving on: at #23 is ring; then #30 dice (with a 145% CTR); and at #38 keycaps. And that’s it for the Top 50.
Ranking 51-100
The first in this section with a qualifying CTR is #61 sticker. Then there’s #66 fall; #68 dnd; #72 t shirt. After these we have to skip a bunch to get to #87 vtuber model. And it’s the last in the Top 100.
Ranked 101-150
Here, we have to skip over twenty before we get the first; it’s #122 mushroom. Next is #129 coffee, followed by #133 stl; and #139 apron, the last of this group.
Ranked 151-200
Straight out of the gate we have #152 dnd dice. Then #160 amigurumi; #163 dog; #167 red (with an annual CTR of 143%!); and #170 dress. At #181 is lanyard; and the final two here are #190 kamala harris shirt; and #195 twitch overlay.
Ranked 200-250
Another section off to a good start: #205 green has a CTR of 148%! Then #213 tarot is followed by our highest CTR yet: #219 flower with 150%! And next, we have twins at #233-234: black (with 150%) and pink (with 149%)! We’ve noticed in our monthly CTR roundups that single-word color searches tend to do well on Etsy. Here so far we’ve got red, green, black, and pink, all with CTRs above 140%. Wonder why?
Winding up the Top 250, we have #236 neon sign; #238 gold; #240 music; #245 earring; #246 amethyst. And the last: #248 christmas stockings.
Honorable mention though has to go to #270 blue, another color with a CTR of 150%.
And with that, all of us at eRank wish you the best in the New Year!
Get some rest; we’ll be here for you in 2025.
RESOURCES
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! For instance, we just added a new weekly series of eRank tool tutorials every Tuesday. And here we are on TikTok with lots of fun and quick how-tos.
TOOLS: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
