eBay Trending Searches in May 2024


Here at eRank we’re back with the top eBay trending searches in May. Let us take the guesswork out of your eBay SEO and product research. We’ll show you the highest-ranked keywords popular with eBay shoppers. Then we’ll analyze what they tell us about what’s selling best on eBay now.

Reading time: 9 minutes

Tip: See what eBay’s top shopper searches were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, Amazon, and Google Shopping.

May’s Top 20 eBay searches

  1. laptop
  2. ps5
  3. iphone
  4. nintendo switch
  5. iphone 13
  6. macbook pro
  7. ipad
  8. pokemon
  9. rtx 3080
  10. gaming pc
  11. iphone 12
  12. steam deck
  13. iphone 14 pro max
  14. macbook
  15. xbox series x
  16. xbox series s
  17. 3080
  18. ps4
  19. iphone 13 pro max
  20. rtx 4070

Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database

What’s new Month on Month to eBay’s Top 20

We like to start with what we call “climbers.” These are current Top 20 eBay keywords that weren’t on the previous month’s Top 20 list. We do it because they are the shopper searches that have climbed highest the fastest. While there is always some turnover, how much does vary between marketplaces. Etsy’s norm is six to nine keywords that Month on Month are new to its Top 20. Amazon’s average has been slightly lower: more like five to eight that weren’t on the previous month’s.

We find eBay to be surprisingly different. Turnover in its top shopper searches is far more stable. On eBay, a turnover of three or four seems to be typical. Some Top 20 eBay searches even keep the identical rank month to month.

So when March had seven climbers, we were shook. But in April eBay reverted to four and now May’s list also has just four. And of those four, only two had far at all to climb. Here they are, listed with their current rank first and ending with the rank they had in April.

#11 iphone 12, up from #26

#16 xbox series s, up from #55

#17 3080, up from #22

#20 rtx 4070, up from #45

Ranking 11th: iphone 12, up from #26

Yes, this one has been among eBay’s trending searches since… well, let’s see!

Line chart on the left compares 15 months of eBay shopper search volume with Amazon’s for “iphone 12.” The pie chart shows countries where we found eBay shoppers using this keyword. NOTE: All search-volume figures in this report are based on eRank’s best estimates.
Line chart on the left compares 15 months of eBay shopper search volume with Amazon’s for “iphone 12.” The pie chart shows countries where we found eBay shoppers using this keyword. NOTE: All search-volume figures in this report are based on eRank’s best estimates.

We’re showing you eBay’s Search Trend data alongside Amazon’s because of how similar they are! Apart from search volume, that is; of course Amazon has more. In fact, back in March 2023 when this trend line begins, it had roughly 100,000 more.

What caught our eye though is how often the trend of the search lines matched month by month. A year ago, both peaked in April then dropped in May. Around August, they began climbing again and (pretty much) held through January. Then they crashed as one in February 2024 and again took drops in April. And now both have risen in May.

The pie chart that shows where eBay shoppers use this keyword to search is interesting too. Especially for those of you who sell internationally on eBay. Haven’t taken the plunge yet? Note that when it comes to selling internationally, eBay is happily more like Etsy. Each is a single global platform from which you can sell to buyers in other countries. Conversely, Amazon has separate walled platforms for each country or region. This makes selling internationally on Amazon more complex.

So if you already sell internationally on Etsy and want to try eBay, it should be an easy transition. And look how big a piece of the global shopper pie the UK has for this keyword: close to a quarter! And Germany has another 14%. In Europe, iPhones cost more than they do in the US. Happen to have an iphone 12 to sell?

Ranking 16th:  xbox series s, up from #55

This one had the farthest up to go of our four eBay climbers this month. Let’s have a look.

On the left, a bar chart of eBay keyword stats for “xbox series s” averaged over 12 months. The line chart shows 15 months of US shopper search volume on eBay.
On the left, a bar chart of eBay keyword stats for “xbox series s” averaged over 12 months. The line chart shows 15 months of US shopper search volume on eBay.

This time we’re showing you the Keyword Statistics bar chart. It gives us data averaged over the past 12 months, which is useful. And by the way if you’re new to eBay, don’t be dismayed by that 71% Average CTR. Click-through rates (CTRs) on eBay are generally much lower than Etsy’s. We aren’t sure why yet, although we have our theories.

The takeaway here is that an average CTR of 71% is quite good for eBay. Of May’s Top 20 eBay trending searches, only two had a CTR above 100%. And one was this one, xbox series s. In fact, when calculated just for May, its CTR is even higher: 130%!

And speaking of being new: are you? If you’re new to online selling, you may be wondering why we care so much about CTRs.

Tip: Shopper clicks and click-through rates (CTRs) are a useful indicator of “purchase intent.” That is, how close an online shopper is to making a purchase, as opposed to one who’s only browsing.

And a current CTR of 130% for any shopper search on eBay is amazing!

Ranking 17th:  3080, up from #22

For anyone in the dark, this search is for NVIDIA’s GeForce RTX 3080. These are graphics cards for gamers.

Line chart on the left depicts 15 months of eBay shopper search volume for “3080.” The pie chart shows countries where we found eBay shoppers using this keyword.
Line chart on the left depicts 15 months of eBay shopper search volume for “3080.” The pie chart shows countries where we found eBay shoppers using this keyword.

It’s only up from #22, so this keyword just barely missed being in April’s Top 20. Indeed, it ranked 9th in eBay’s 2024 First Quarter Top 20. But in March 2024 it hit its 15-mo low, and since then has continued to drop.

This product was launched Sep. 1, 2020. It’s still in production, but newer 5000 series graphics cards are expected to launch later this year. Could that explain this decline? We shall see.

Meanwhile, that pie chart shows there are also lots of eBay shoppers elsewhere searching for these. And like iPhones, these sell for more outside the US. Happen to have any kicking around you could sell?

Ranking 20th:  rtx 4070, up from #45

Another high-end graphics card from NVIDIA for gamers, rtx 4070 was launched in April 2023.

Line chart on the left depicts 15 months of eBay shopper search volume for “rtx 4070.” The pie chart shows countries where we found eBay shoppers using this keyword.
Line chart on the left depicts 15 months of eBay shopper search volume for “rtx 4070.” The pie chart shows countries where we found eBay shoppers using this keyword.

The US has even less of this shopper pie. Are you on a small screen? The US portion is only 37.9% to the UK’s 20.5% and Germany’s 17.2%. And in 15 months, only once has this keyword risen above 100,000/mo. That was in January. So it’s clearly not as popular with US eBay shoppers as the “3080.” Might these too sell better and for more money to Europe’s eBay shoppers than they do here?

And with that, we’re done with May’s climbers! Next, let’s focus on eBay shopper searches that show significant purchase intent.

eBay trending searches with 100%+ CTRs in May

Here to find out what’s selling best on eBay now? Then this is for you! We’ll do a lightning round of eBay’s most popular products with the highest CTRs in May. That is, these are the top US shopper searches with the most promising purchase intent on eBay now.

Note though that most of these will be too broad and/or competitive to rank for. So if you’re researching products to sell on eBay, just niche down from these.

Tip: Are you new to eRank? “Niche down” means identifying products with which you could rank high enough in search for yours to be found. Here’s how to niche down. Enter the broad keyword in Keyword Tool, then scroll down to the “Keyword Ideas” table. There you’ll find lots of ways to filter and sort your results to reveal opportunities. Here’s a short YouTube video we just made this week to show you how.

Remember, CTRs above 100% are rare on eBay! As we noted in April’s report, not one of its Top 20 approached a CTR of 100%. The closest was No. 4 “gaming pc” with 76% for April. On the other hand, many high-ranking eBay shopper searches have a CTR in the single digits! For instance, ranking 20th in April’s Top 20, “ps4” had a CTR for the month of just eight percent! Therefore, a CTR of 100% or more is fantastically good for eBay.

From the Top 500 of eBay’s most popular products in May

Unlike April which had none in its Top 20, May’s list has two searches with stellar CTRs. The first is #3 iphone and the other is #16 xbox series s. As already discussed, when calculated for May “xbox series s” has a CTR of 130%! But there isn’t another CTR above 100% in the entire Top 100.

The next one is #109 jordan with 111%. (Whereas its near neighbor, #112 gold, has a May CTR of just 3%: ouch.) The next CTR above 100% for May is #138 nintendo 3ds with 127%. Then #152 batman; #175 phone; #192 smart watch. And that’s it for the #101-200 shopper searches.

Ranking between 201 and 300 are #210 airpods max; #215 ps4 console; #266 wii u console; and at #295 hood.

These rank between 301 and 400. At #306 sony wh1000xm4; then come two in a row. First is #323 gi joe with 150%! (He’s made every list of these we’ve done so far.) And at #324 “hoka shoes mens” with 140% for May. Next, another sky-high flyer: #370 heels has a CTR of 150%. And finishing out the Top 400 are #376 zippo and #385 game pass ultimate.

Ranked 401-500: #424 violin; #433 ps vita 2000; #439 samsung galaxy s23 ultra; #473 ebike; #484 free people. And we’ll end our round-up with a close runner-up. Canon powershot ranks #502 with a May CTR of 144%.

A final reminder: these CTRs are drawn exclusively from their May search volume and clicks. Which means that regardless of what their 12-mo average CTRs may be, these keywords are hot right now. We hope some prove to be profitable leads for you!

You know we could go on and on…

But we know you’re busy! Any time you’d like more inspiration, here are our US trend reports for Etsy and Amazon. And of course you’re always welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always around. Got questions or suggestions for us? Our weekly Q&As are live Thursdays on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! And here we are on TikTok, featuring lots of quick how-tos.

RESOURCES: You can see eBay’s Top 100 keywords for the past 30 days, last week or yesterday in eRank’s Trend Buzz. Use Keyword Tool to see 15 months of historical search data to gauge recent trends and spot what’s new. Get related keywords, click data, and compare several platforms at once to learn where shoppers are for what you sell. Together, these tools are the best way to track what’s hot right now with eBay shoppers.