Amazon’s Top Keywords: Latest Updates!

Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 200 keywords have to say about what’s selling best on Amazon now.

See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.

Amazon’s Top 20 in July

1. laptop
2. monitor
3. headphones
4. ipad
5. keyboard
6. ssd
7. desk
8. mouse
9. ps5
10. airpods
11. mouse pad
12. invincible
13. gaming pc
14. kindle
15. office chair
16. tv
17. lego
18. toilet paper
19. fan
20. iphone

After reviewing Etsy’s chaotic Top 20 turnover month to month, Amazon is so refreshingly calm. As is typical, only three shopper searches in this Top 20 weren’t in the last Top 20.

Amazon’s top searches climbing highest fastest now

Of Amazon’s most popular products, these three are the hottest. We’ve listed them in order by their current rank and ending with their previous rank. This way, you can see at a glance what climbed highest fastest, and which are new. 

Ranked 12^th: “invincible,” up from #181 in June

15^th: “office chair,” up from #21

19^th: “fan,” up from #24

This month, none are new. And the only one that did any real climbing was Prime Video’s “invincible.” Just two months ago though, it ranked #14. But last month had Prime Day. “Electronics” climbed into the Top 20, and no Prime Videos made the Top 20.

Really, the only one this month that is not a Top 20 frequent flyer is “fan.” And it is right on time; it visits the Top 20 every summer.

Ranked 19^th: “fan,” up from #24 in June

The only surprise here is that “fan” still hasn’t approached the level it had last year in May. Year on Year, “fan” is down 49%. But all this is academic. We doubt any of you are selling fans on Amazon. Those who are though are not selling many; purchase intent is also subpar.

Tip! Click-through rates and purchase intent

For any of you who are new to online selling, here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep an eye on Amazon’s top keywords, sure. You never know when some random product (most recently, NeeDoh) might go viral. But for insight into what is actually selling best on Amazon now, you need to look at monthly click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 200 keywords have the highest CTRs now.

Monthly CTR Roundup!

Here for ideas of what to sell on Amazon? Then this is for you! We’ve gone through Amazon’s current Top 200 shopper searches to find out which have current monthly CTRs of 75%+. Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Therefore, regardless of their 12-mo CTRs, these products are what’s selling best on Amazon now. And as ever, we’ll be keeping our eyes peeled for items Handmade and Custom sellers could do well with.

Ranking #1-50

Note: For readability, we’ll only shout out a handful of individual CTRs. But all these qualifiers will have at least 75% for the month, which is well above average for Amazon. Therefore, any product here that interests you is worth adding to a Keyword List for further research.

This month’s Top 20 has six qualifiers: desk, mouse pad, invincible, kindle, office chair, and toilet paper– and hold up! In every Amazon Roundup, we’ve mentioned “standing desk,” and featured it more than once. Yet, despite “desk” being an Amazon Top 20 regular (ranking #12 overall for 2025), we’ve never featured it here. So, let’s remedy that.

#7 “desk,” July CTR: 76%

Now, as you can see, compared with 2025, “desk” search volume has been lower all year. That it’s held onto its Top 20 spot though tells us Amazon Top 20 searches are down overall. July 2025 was its 15-mo peak; “desk” had 957,000 searches. That means “desk” is down 47% Year on Year. Nevertheless, desks are among Amazon’s most popular products. And that 82% average CTR tells us they sell exceptionally well too.

So let’s get back to the Roundup and the rest of the Top 50 now. Next up are #23 creatine, #25 protein powder, then #36-37 air purifier and ps5 controller. Then at #41-42 are power bank and magnesium glycinate (supplements always make Amazon Roundups). And a third pair: #46-47 water bottle and owala.

#47 “water bottle,” July CTR: 85%

“Water bottle” makes most Amazon Roundups. And did you notice? It’s the second in a row with a 12-mo CTR even higher than its Roundup-qualifying CTR. So, yep: selling like hot cakes! And this is a product that both Handmade and Custom sellers could get in on. A hand-painted water bottle has a decent chance of competing in the cutthroat arena of Amazon’s Marketplace.

Ranked from #51-100

First here are #52 xbox controller followed by #55 mousepad. (We featured “mousepad” in May, and “mouse pad” two words in June. (Since we shoot for choosing new ones to showcase each Roundup, we’ll just link to those trend reports. That way, anyone interested in these recently featured can look at them there.)

Next, there’s a pair: #68 shampoo and standing desk; the latter has a 116% CTR for July. At #73 is crocs, then #76 nintendo switch 2. From there though, the list goes quiet until #94 monitor arm. Then just two more in this Top 100: #99-100 electric scooter and led lights.

Next, from #51-100

At #102 is Roundup regular shower curtain; we featured it last month. “Shower curtain” is another product that Handmade and Custom sellers could offer. Then we have another desk-related search, #105 gaming desk, followed by #108 body wash, featured in March. Next are #112 power strip and #114 lamp; we featured “lamp” in May’s Roundup.

Up next is #118 iphone 15, then a pair: #121-122 macbook pro and shoe rack. “Shoe rack” is an Amazon Roundup regular; we featured it most recently in April. It’s a favorite because it’s something either Custom or Handmade sellers could offer and possibly compete successfully with. It has 102% for the month.

At #127-128 are desk chair and tv stand, followed by #131 rug. We featured the latter in April with enthusiasm; either Custom or Handmade sellers could get in on these. Up next, there’s another pair: #133-134 shower caddy and curtains. “Curtains” is another we covered in April, for the same reason. Then at #139, we have Back to School fav pencil case.

#139 “pencil case,” July CTR: 76%

We noticed Amazon is sponsoring personalized pencil case ads on Google. You could offer these either in Custom with names, or fabric ones in Handmade. Speaking of which, “pencil pouch” ranks #524 this month and has a 93% CTR for July. We like this niche!

Sure, it’s seasonal. But “pencil case” searches have only dropped below 100,000/mo in just three of the past 15 months. Seems plenty to be getting on with, right? Especially with that outstanding 89% 12-mo CTR it has.

Resuming our Roundup, next up is another we’ve featured before, most recently in March: wallet. Again, it’s a product either Custom or Handmade sellers could offer. And there are just three more qualifiers in this group of 50. The pair at #145-146 cat food and magnesium, and at #150 we have trash bags.

Finally, ranked #151-200

Okay, we’ve talked about “desk” and “lamp.” So how about #151 desk lamp?

#151 “desk lamp,” July CTR: 115%

Nice!!! And “desk lamp” also has our highest average CTR so far; 94% is well above average for Amazon. As you can see above right, these peak in July and August. Looks like it is among Amazon’s most popular products for Back to School / Off to College. And it’s a product Handmade sellers could offer as a way to compete against Marketplace sellers.

We data geeks are getting bombarded on our YouTube feeds by Etsy ads promoting customized Back to School items. So is there a way to offer custom desk lamps?

Google sure seems to think custom desk lamps are a thing. And when we clicked “Enter,” the top three sponsored results were for custom 3D printed desk lamps. So there’s that option, too. (And come to think of it, we bet custom 3D printed pencil cases are also popular.)

Meanwhile, back on our Roundup…

The next is another of Amazon’s top searches that makes most Roundups: #143 wallet. It was most recently featured in March’s Roundup. Then we have another for Handmade sellers: #152 blackout curtains. It has a July CTR of 119%: sky high for Amazon! Offering them bespoke / made-to-measure should help you compete with Marketplace sellers.

At #155-157, a trio: laundry basket, usb hub, and melatonin. And yep, we’ve featured “laundry basket” before; it was another in the March Roundup. Its monthly CTR is currently 93%. Its 15-mo peak was in August last year. Could be another Off to College item; every first-year needs one. (Even if they do just throw it in the car and bring their laundry home to mom, lol.) Incidentally, related search “laundry bag” currently ranks #854 with a CTR of 88%; have a look.

#854 “laundry bag,” July CTR: 88%

As you can see, “laundry bag” had its 15-mo peak in July of last year. For that month, its CTR was 128%! And “laundry bag” is definitely a product Handmade and Custom sellers could offer. Maybe this year, it will climb higher in August. Even if it doesn’t though, it got well over 56,000 searches this month, and its average CTR is 104%! By far, that’s the highest 12-mo CTR we’ve seen so far this month.

Next up, a quartet of qualifiers: #159-162 portable charger, iphone 17 case, couch, apple. “Couch” has a July CTR of 127%! Skip just one and there’s one for Handmade sellers: hand soap, followed by #168-169 bed frame and pillow. We featured “pillows” plural last month.

There’s a pair next, #171-172 electric toothbrush and iphone 16, followed by #187 creatine monohydrate. Just two more for this month: #194 iphone 15 pro max, and #200 dish soap. And that’s a wrap for this month, friends. We really hope some of these will prove to be profitable leads for you.

As for us, we’re off to see what’s trending on eBay

Meanwhile, as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.