The UK’s Top Etsy Keywords: September 2024

Here at eRank, we’re back with the UK’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO. We’ll show you the most popular UK shopper searches. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy UK now.

Tip: See what the top keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Reading time: 13 minutes

Want to read the US monthly trend report first? Here you go!

September’s Top 20 Etsy UK shopper searches 

1. halloween
2. wall art
3. home decor
4. halloween home decor
5. candles
6. adult halloween costume
7. fairycore
8. poster
9. 3d printed
10. halloween shirts s
11. personalized trick or treat bags
12. rug
13. christmas
14. kitchen / poster
15. pokemon
16. digital prints
17. bracelet
18. earrings
19. storage organization
20. furniture

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database

What’s new Month on Month to the UK’s Top 20 Etsy keywords 

As always, we’ll focus our analysis on the Top 20 keywords that weren’t on last month’s Top 20. We do this because these are the shopper searches that have been climbing highest the fastest. Benchmarks: on Etsy, a turnover rate fewer than five new is stagnant. More than nine suggests considerable volatility. Lots more shoppers suddenly searching for lots more stuff they weren’t as much just 30 days before.

For instance, anyone remember how nuts July was for you guys? You had 15 climbers in July! And six of them were screamers. (So called because they seem to scream to the top out of nowhere.) But then, phew! That unprecedented activity has settled down a bit since. In August, you had 12 climbers. Which is a lot but after July’s 15, it seemed less shocking. And only one screamer.

For September, still 12 climbers, five of them screamers– but! We expect to see screamers when the seasons turn and big holidays loom. So without further ado, let’s get to them.

September’s climbers and screamers 

Listed with their current rank first:

#4 halloween home decor (screamer)

#5 candles, up from #28

#6 adult halloween costume (screamer)

#7 fairycore (screamer)

#9 3d printed, up from #40

#10 halloween shirts (screamer)

#11 personalized trick or treat bags (screamer)

#12 rug, up from #210

#13 christmas, up from #118

#16 digital prints, up from #67

#17 bracelet, up from #60

#19 storage organization, up from #41

By the way, Christmas came early for our US Etsy sellers too! A full month before Halloween: yikes. Let’s have a look at yours.

As early as it seems, Christmas searches got started even earlier last year. This September’s search volume matches last August’s. Oh boy: hope that doesn’t auger a mad scramble as we get closer.

In any case, just like last month’s report, there are way too many climbers to talk about. We know you’re busy. So let’s focus on your five screamers. None of these made August’s Top 1000, then in 30 days they shot to the top.

The US also had all but one of these. We figured out that “halloween home decor” is being promoted by Etsy. Let’s see what your stats look like, shall we?

Ranking 4^th: halloween home decor

Way up Year on Year; you can thank Etsy for that.

And we do! Because that 93% Average CTR (click-through rate) is pretty excellent. Especially for an Etsy promotion featured on their homepage. Why?

Because most shoppers came to Etsy that day for something else. Then they got diverted by that enticing Etsy promo. Some weren’t as likely to click through though; they were shopping for other things that day. Still, they might be back! Especially given how high that CTR is. Because it signals purchase intent.

Quick tutorial: CTRs and “purchase intent”

New to online selling or eRank?

Click-through rates (CTRs) reflect how many times shoppers using a given keyword clicked on listings in their search results. We care about this because CTRs signal purchase intent. That is, a shopper who’s searching with the intention to purchase (as opposed to one just browsing). 

And if you can stick with us until the end here, we’ve got a treat for you. We’ll do a roundup of which of the UK’s top Etsy searches have the highest CTRs now. Let us know if you like it; if you do, we’ll keep doing them for you.

Ranking 6^th: adult halloween costume

Interesting!

The US has this same screamer, yet their Search Trend graph is the opposite of yours. Year on Year, for them “adult halloween costume” is down by 46%. For you, it’s up by 63%! On the other hand, their CTR is higher. If Etsy’s doing a promo on the UK homepage, we bet shoppers are clicking just to get costume ideas! And hopefully, they’ll be back.

Because based on your search volume, it’s popular. And whereas US competition is fierce (over 141,000 listings using this keyword), yours is lovely: fewer than 10,000. Anyone here to find out what to sell on Etsy UK? Maybe add this one to a Keyword List for next year; let that tool track it for you.

Ranking 7^th: fairycore

Frankly, we’re excited to look up this one. It’s your only screamer the US doesn’t share this month. We’ve seen “fairycore” before, but we can’t recall it ranking so high on any Top 20 list. So it’s off to Keyword Tool for us…

Sweet! Your spike of current shopper searches is higher than the US’s by a 1000. And competition from your fellow UK sellers is a fifth of theirs. As well, you have a larger-than-typical slice of the global shopper pie: over 20%.

For those not up on this niche style, here’s a worthy overview, thanks to the folks at Aesthetics Wiki.

“Fairycore, also known as Fairy Folk, is an Ethereal aesthetic that centres predominantly around fairy (alternatively spelled faerie) and elf mythology. Visuals include nature, soft pastels, butterflies, magic, flowers, soft animals like bunnies, and the vibe of springtime.”

A quick browse shows items range from clothing and jewelry to decor and garden to art – with side quests into fairycore grunge. And yes, it’s for adults. Its roots are in cottagecore, a style that’s had broad and sustained interest. So fairycore might be worth a look if you’re thirsting for inspiration. And “fairycore grunge” seems perfect for late fall and winter.

Just be sure before you take the plunge to research whether you can use “fairycore” or “fairycore grunge.” Either might be trademarked, as happened with “shabby chic,” which morphed into cottagecore.

And now, let’s turn to your last two Halloween screamers.

Ranking 10^th: halloween shirts

Normally, the keywords we present here are as shoppers entered them in Etsy search. That is, we consider near matches, singular and plural forms individually. But while this one’s a screamer in plural form, “halloween shirt” ranked high for you in August: #63. So let’s make an exception and include near matches

And we see that plenty were shopping for this product last month and last year. So does it matter which you use? Not when it’s just the singular and plural forms. Because Etsy and search engines treat those the same.

That’s why the default in Keyword Tool is to include near matches. You can better assess demand for the product. Which by the way Year on Year is up 99% in the UK! Along with an excellent Average CTR: 104%.

And now, your final screamer of the month.

Ranking 11^th: personalized trick or treat bags

The US had this identical screamer. We did a deep dive in that report if you want to check it out. So let’s just take a quick look at yours to see if it’s the same story.

Classic spike! Whenever you see one of these, we always advise not to act on it. Especially when chances are good the data was skewed by an Etsy promo. Which is all the more likely in this case: “personalized” is the American spelling.

The US results for this keyword led in turn to others which had better search trend history. Notably, “halloween tote bag.” Here’s what that one looks like for you.

Even with “Include Near Matches” selected, this one appears bleak for 2024. But that makes it perfect for a quick tutorial. And note: this method is also handy when a keyword’s competition is high and you need to niche down.

Niche down: a quick demo

Are you new to eRank? “Niche down” means identifying products you can rank for high enough in search for yours to be found. Here’s how to niche down. (Or discover which search terms shoppers have switched to using now.) 

We scrolled down the Keyword Tool results page for “halloween tote bag” to the Keyword Ideas table. Next, we employed some helpful filters.

For match type, we had to play around to get the most relevant searches for this product. That’s a step worth doing. We didn’t want to see all keywords with the word “halloween.” Nor all the totes, nor all the bags. But if we narrowed down too much, we’d miss out. What to do?

The “Default” option will show us relevant related terms. Then we used the filter (circled here in lime green). In its drop-down, we entered two keywords, “halloween” and “bag.” And finally, to see the shopper searches that are trending highest now, we sorted for recency. Just click the “Search Trend” header, circled here in red.

The little Search Trend graphs show 15 months of search history for each keyword. Mouse over the bars and you’ll see pop-ups with search volume for any month you choose. (We data geeks at eRank love those trend graphs!)

And voila: for you in the UK, “halloween bag” is the best keyword to use for this item. It had 1,550 searches in August, and 2,250 in September. Ranked second by September search volume, “halloween tote bag” has 300. The next two, “halloween goodie bag” and “halloween gift bag,” only have 50 each. Are you looking for products to sell on Etsy? If this niche appeals, add these and “personalized trick or treat bags” to a Keyword List for next year.

And speaking of treats! Let’s get to that insider’s roundup of what your most promising keywords are now. That is, a list showing which of the UK’s top Etsy keywords have the highest CTRs.

Roundup! Top Etsy searches with 125%+ CTRs now

Here to find out what’s selling best on Etsy? Then this lightning round is for you! Remember, high click-through rates indicate increased purchase intent. UK shoppers interested enough in what Etsy shows them in search results to click individual listings.

Note that of all our top marketplaces, Etsy has by far the most keywords with high CTRs. We aren’t sure why yet. But even on Etsy, CTRs of 125% or higher are rare. Also, we based these calculations on their search volume and clicks in September, our most recent full month of data. Therefore, regardless of what their 12-mo CTRs may be, these top-ranked searches should be hot right now. Fingers crossed, we hope some prove to be profitable leads for you!

Highest CTRs in the Top 250 most-searched keywords on Etsy

Many of these will be broad terms. But if you’re new, don’t lose heart when you see high competition. Just use that procedure we outlined above to niche down. Oh, and just one more thing before we begin. Some of these popular search terms could certainly cause an Etsy seller problems. Whether it be prohibited by Etsy or protected by intellectual property rights, please look before you leap!

Ranking between 1-50 (these keywords range from 39,850 searches to 8,750)

There are three in your Top 20. Ranked 9^th, 3d printed; then rug (with a 150% CTR!) and pokemon. Moving on to the rest of your Top 50, next is mug; then candle (another with 150%). And to make reading these a bit easier, from here we’ll just add asterisks to searches with 145%+ CTRs. Next: stickers; dnd;* dice;* digital; sweater;* and ranking 50^th, cat.*

Ranking between 51-100 (ranging from 8,750 searches to 6,550)

At #57 is desk, then two in a row with CTRs above 145%: wood,* and gothic.* Then christmas stocking, and that’s followed by three with 150% CTRs: coasters,* collar,* and sweatshirt.* Ranked 78^th: frame, then three with CTRs exceeding 145%: christmas cards,* dining table,* and jewelry.* At #89 gift, then a run of keywords with 149%+ CTRs: therian,* chrome hearts,* lighter,* and cat collar.*

Ranking between 101-150 (from 6,550 to 5,350 searches)

Continuing that same run of keywords with 149%+ CTRs: dubai chocolate,* keyboard;* and keycaps.* Ranked #105 shirt, then pink halloween decor (interesting!); birthday card; golf;* house number; invitations; keyring; tote bag. Next, four with 149%+ CTRs: book nook,* croc charms,* genderneutral adult tshirt,* and phone charm.*

At #139 is signet ring and then another pair in a row with 149%+ CTRs: stardew valley* and travel journal.* Next is books, and finishing out the Top 150 at #149 is grunge* with a 149% CTR.

Ranking between 151-200 (from 5,350 – 4,550 searches)

We begin this section strong with five shopper searches that have CTRs of 149%+: blanket,* bridesmaid proposal,* crochet pattern,* garden ornaments,* and rustic wedding favours.* Ranking #173-174: vtuber, and vtuber model.

Then, holy crow, a whole slew with 149%+ CTRs: ear cuff,* plr,* crochet blanket,* dragon,* engagement party decorations,* clothing,* genshin,* book embosser,* coffee,* deadpool,* desk mat,* ferrari jacket,* halloween t shirt,* lanyard for neck,* naruto,* neon sign,* and patches.*

Ranking between 201-250 (from 4,550 – 3,750 searches)

Continuing that same run of keywords with 149%+ CTRs: photography,* sewing pattern,* sewing patterns,* and togo.* Ranking #207 is twitch emotes; it is followed by another series of 149%+ CTRs! At 208^th is vinyl stickers,* then viking,* cross,* press on nails,* coraline,* glasses chain,* diorama,* funny,* and 40^th birthday gifts for women.* Then lastly, with 132%, we finish with botanical prints.

And with that, it’s west to Canada for us! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, tool demos and more! And here we are on TikTok, featuring lots of quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.