This post is also available in: Español
With millions of sellers on the Etsy platform, finding and learning from your competitors can seem like a daunting task. However, studying your Etsy competitors can save you time, effort, and money when done properly. eRank has tools that make Etsy competitor research quick and easy. These features are available on both our Pro and Expert plans.
You’ll find them under the “Competitor Research” tab in the Main Menu.
Shop Info Report in eRank
The Shop Info report allows you to analyze any Etsy shop. Just enter any shop’s name or use the “Tracked Shops” drop-down menu to choose one of the shops you’re already tracking. After the page loads, you’ll be able to see broad statistics for that shop at the top of the page. Below, you can view in-depth statistics as well as the shop’s most recently updated listings and most frequently used tags. These tabs help you dig deeper into that shop and its performance.
“Shop Overview” Tab
Located within the Shop Info report, this tab shows the performance and recent listings for the shop. You can see stats such as how many sales the shop has made over the past week, month, or since opening, along with a sales history graph that gives a 15-month look at that shop’s performance over time. Below, you can analyze your Etsy competitor’s recent listings, top tags, and top categories. Understanding how your competitors structure their listings and what keywords they focus on can give you ideas to refine your own Etsy SEO and stay competitive in your niche.
“Listings” Tab
The “Listings” tab shows the shop’s 100 most recently updated active listings on Etsy. For each listing, you will see its thumbnail, title, tags, views, favorites, estimated sales and revenue, current price, listing age, and average daily views. You can sort the data by any column, or use the filter to view only listings with a certain word, tag, or price.
Note that Etsy keeps the sales data for individual listings private. Therefore, you won’t be able to tell what a shop’s top sellers are. However, sorting by views or favorites and considering the creation dates helps you identify which of its Etsy listings are likely performing best.
“Tags” Tab
Click the “Tags” tab to see the shop’s most frequently used tags for its 100 most recently updated active listings. This table displays the keyword data in the way you’re used to seeing in other eRank keyword tools. Clicking on any tag will open a Keyword Tool report for that term. The “Tag Occurrences” column lets you know how many times the tag is used in the shop’s recently updated active listings.
Hover your cursor over the bars of the graphs under the “Search Trend” column to view each keyword’s search volume by month. Use this report to discover trending tags used by your Etsy competitors and add them to your own Keyword Lists for future optimization.
Competitor Sales Report
The next eRank tool we’ll discuss analyzes your competitors’ sales over time. At the top of the Competitor Sales report is a graph that displays your tracked shops’ sales over the past 30 days. You can choose which of the shops in your list of tracked shops to view by clicking the box to the right of each shop’s name in the report. Hover your cursor over any dot on the graph to view a pop-up showing sales for that day.
Competitor Sales also shows an individual shop’s sales per day over the past seven days. Use this report to track sales trends, compare performance among shops, and spot growth patterns over time. These insights can help you understand market demand and identify when your competitors are most active or successful.
Above the table is a box where you can enter the name of a shop you’d like to start tracking. Remove a shop from your list by clicking the “X” to the right of its name.
Please note that your own Etsy shop(s) that you’ve connected to your eRank account will always appear in your list of tracked shops. Your shop(s) won’t factor into your quota for this tool.
💡 TIP: to find competitors to track, use the Top Sellers on Etsy report. There, you can add a competitor to your list of tracked shops by clicking the star to the left of the shop’s name.
Category Report
Another great way to find new Etsy competitors is through eRank’s Category Report. This tool analyzes the past 12 months of US Etsy shoppers’ data and displays key metrics for each of Etsy’s categories and subcategories. View each category’s most searched keywords, buyer demographics, and most frequently clicked shops. Click any shop’s name to open the Shop Info tool, where you can perform deeper Etsy competitor analysis. As with the Top Sellers report, click the star to the left of any shop’s name to add it to your list of tracked shops.
How to Use Etsy Competitor Data
Here at eRank, we don’t recommend that you try just copying a popular listing from a successful shop. Without that listing’s sales history, you won’t get the same result by simply copying its content. Instead, use these tools to find the top shops in your niche. Then, learn what types of products have the potential to become bestsellers. Use your Etsy competitor analysis to uncover what makes these listings perform well.
Give yourself a competitive advantage and save time with keyword research by learning what tags and categories are popular within your niche. By tracking competitors with eRank, you can spot trends early, refine your SEO, and plan your next Etsy listings strategically. eRank is here to help you research your competitors on Etsy while also providing ideas for trending products and optimizing your Etsy SEO.
To learn more about analyzing and tracking your shop’s competition on Etsy, check out this video on eRank’s YouTube channel.
