Mother’s Day is just around the corner. For the UK, it’s fast approaching as it falls on March 22nd. Elsewhere in the world, it’s shortly after that (May 10th for many parts of the world). And did you know that in France it’s on June 7th? Take this as your gentle reminder to get your shop ready for buyers who are looking for the perfect Mother’s Day gift. Read on to learn the three tips to get your Etsy shop ready for Mother’s Day.
Tip 1: Consider Personalization
Can you offer personalized items? It’s a great way to make items relevant to Mother’s Day. Perhaps your buyers can have the option to add their mother’s name (or mum’s name as they say in the UK) on the item. The other option is to add custom messages in the packaging details. This can help buyers show mom that extra special care.
Tip 2: Review Keywords
Choose holiday-targeted keywords. Make sure you’re using all 13 keywords for an item. You don’t want to lose any traction by removing an existing keyword from the item to add the holiday one. When replacing keywords, remove the ones that are providing the least value to your listing. You can get a good sense of how valuable a keyword is by looking at the listing audit tool for each listing.
Tip: Keywords with a high search volume are great, but consider the competition. This is where your photos and product appeal will help separate you from the competition. Review your titles and descriptions.
A great holiday season practice is to look at the data from last year. For Mother’s Day, we recommend keyword data from April 2021 (the month leading up to Mother’s Day for most of the world). UK keyword data is not available for 2021 on eRank. However, you’ll be able to see it when it comes time to plan for next year. We can make some assumptions that keyword usage may be similar for the UK. Potential changes could be using “Mum” instead of “Mom” as an example.
Here are the top 10 keywords for the month of April 2021. To access this data, log into your eRank account and click Trends > Monthly Trends at the top of the page. You will be able to filter by month. You can also click here. (Note: This data is only available to members with Basic or Pro subscriptions.)
Tip 3: Explore Product Ideas
One great way to take advantage of the keywords trending within the Mother’s Day buying season is to use them to research products. Find out what types of product offerings are being marketed with these keywords. This can give you a sense as to whether your product offerings are relevant to Mother’s Day shoppers.
Let’s review the areas that we’ve discussed to identify some key takeaways. We can use these tips for the Mother’s Day shopping season and for any holiday season.
Buyers love personalization! Giving your potential buyers the option to add their personal touch to your product is a great way to make your products relevant to any special occasion. Where possible, try offering options such as names, personalized messages, or the date.
Keywords are an important part of attracting buyers into your shop. Research keyword trends leading into a particular holiday season. Last year’s data can come in very handy! Keep in mind that many popular keywords have a lot of competition on Etsy. This could put your listing further back in the search results. Having a great set of photos and well-written, keyword-centric titles can make all the difference. Make sure you aren’t removing keywords that are working for you. Especially on listings that have been selling well.
Explore the keywords above and see what others are selling. This is a great way to either inspire you to create something new or adapt your current creations to be relevant to the specific holiday.
Hopefully, the three tips above have given you some insight into Mother’s Day trends. Maybe they even inspired some ideas on how you can best make use of these keywords. We encourage you to explore eRank’s keyword tools further – and you might find more discoveries along the way.
Wondering how eRank can benefit sellers outside the US? Check out this post.