Here at eRank, we’re back again with Amazon’s top keywords. Let us take the guesswork out of your product research and SEO. We’ll show you Amazon’s most searched items. Then we’ll analyze what these trending shopper searches tell us about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Top 20 Amazon searches in March
- invincible
- reacher
- laptop
- headphones
- monitor
- outdoor plastic straw rug
- severance
- keyboard
- airpods
- ipad
- desk
- ssd
- kindle
- 9070xt
- gaming pc
- mouse
- tv
- mouse pad
- toilet paper
- eggs
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
Wow, interesting! Typically, Amazon’s Top 20 has five or six “climbers:” keywords not on the previous month’s Top 20. Just enough turnover to keep things fresh. Not in March though! For a Top 20 Amazon searches list, its Month-on-Month turnover is the lowest we’ve seen yet. What the heck?
There are just two climbers that weren’t on Amazon’s last Top 20 list. That said, its low turnover rate is the only surprise here. Neither climber in itself is unusual, not even the screamer. (This search was not only absent from February’s Top 20; it didn’t even make February’s Top 1000.)
Climbing highest fastest most recently
Ranked 7th: severance, up from #39 in February
Ranked 14th: 9070xt (screamer; didn’t make the Top 1000 in February)
Both of these are quintessential Amazon climbers. Whenever there’s a hot new Prime Video release, we see them as climbers. Another Amazon keyword that routinely screams to the top seemingly out of nowhere is the latest tech. For March, we have one of each (sort of).
Ranked 7th: “severance,” up from #39
We say “sort of” because Severance is not actually a Prime Video property. It is an Apple TV+ original series. You can only view it by subscribing to Apple TV+… or, beginning this past October, through the Apple TV+ channel on Prime Video.
In October 2024, Apple TV+ became available on Amazon Prime Video as an add-on subscription. And as you can see, that’s when severance’s search volume began climbing. But given Amazon’s stratospheric search counts, it didn’t break into the Top 1000 until January with 262,870 searches. In March, it rose to 831,440.
But “severance” is dwarfed by March’s No. 1 and No. 2 searches: “invincible” and “reacher.” Invincible got 4,300,900 shopper searches in March.
Ranked 14th: “9070xt” (screamer)
This keyword is short for AMD Radeon RX 9070 XT. A mid-range graphics card designed for high-performance gaming, its US launch was March 6.
Classic Amazon screamer with a classic Search Trend spike to match.
Interesting to compare this Average CTR (Click-Through Rate) with that of “severance.” Severance has a 12-mo average of 91%. As Amazon CTRs go, that is quite good. And when calculated for March, its monthly CTR is 99%, the second-highest on this Top 20 list.
Whereas “9070xt”? Its Average CTR is just 59%. And of March’s 677,280 searches, only 58% of those shoppers clicked listings in their search results. Because these shoppers apparently lacked purchase intent.
Tutorial: Amazon Click-Through Rates and purchase intent
Are you new to selling online? On ecommerce sites, click-through rates indicate how many times shoppers clicked listings in their search results. Therefore, CTRs reflect “purchase intent.” That is, a shopper who’s more likely searching with the intention to purchase (as opposed to those just browsing).
Discovering what Amazon’s most popular products are now is helpful, yes. But for insight into which products are selling best, look to the click-through rates.
Notably, five other Top 20 Amazon searches have March CTRs even lower than 9070xt’s. The lowest is sixth-ranked “outdoor plastic straw rug.” Let’s take a quick peek.
Ranked 6th: “outdoor plastic straw rug,” down from #3
“Outdoor plastic straw rug” has been on every Amazon Top 20 for years!
On Amazon’s First Quarter (Jan-Mar) Top 20 this year, “outdoor plastic straw rug” ranked fourth. In Q1, it got over 2.5 million searches; wildly popular. Its Q1 CTR though? Just 33%.
And for March, “outdoor plastic straw rug” has a Monthly CTR of 31%. It had the lowest Monthly CTR of February’s Top 20, too. It’s as if, for whatever reason, people are window shopping but not going in for a closer look.
In contrast, with a monthly CTR of 108% “reacher” has the highest for March. His was highest in February, too, and he also had 108% then. (For Amazon, that’s high.) So, second-ranked “Reacher” may have a third of the searches that No. 1 “Invincible” got in March. But more Amazon shoppers click through to check out Reacher.
Now, let’s get back to “9070xt” and its 58% (sixth-lowest) March CTR. 677,000+ people are searching but only about 395,000 shoppers are clicking. In 9070xt’s case, there could several reasons. One is likely fluctuating price. We saw a March 28 headline reporting that Amazon had already dropped the price on one version.
Another reason?
Amazon’s “Big Spring Sale” March 25-31
Discounted staples and bargains galore on tech may have diverted “9070xt” buyers in March.
We also think this sale event may have contributed to our lowest-ever turnover rate in this month’s Top 20. Apart from the two climbers, every product is a longtime Top 20 regular. The same holds true for Amazon’s summer Prime Days and fall Big Deal Days. Their Top 20 turnover rates are always lower than usual, instead featuring the tried and true.
In fact, we checked Amazon’s Q1 2025 Top 20 list. Every product on our March Top 20 is on it – except our two climbers. So which two regulars did the climbers dislodge? From Q1’s Top 20, #19 “office chair” and #20 “lego.” (In March, those rank #23 and #22, respectively.) And from February’s Top 20, “valentines day gift for her” dropped out in March. That left room for one climber.
As for the other? February’s #19 “lego” dropped to #22 despite getting over 44,000 more searches in March. Yep: preliminary reports from Amazon indicate its “Big Spring Sale” event had a strong turnout, especially among non-Prime members. Search volume soared! Some Top 20 keywords are up Month on Month by 200,000+ (looking at you, “headphones” and “airpods”). Several others are up well above 100,000+.
But which of these were selling best in March? For that, let’s analyze what the Top 500 of Amazon’s most popular products have to tell us.
Roundup! Amazon’s top keywords with 100%+ CTRs now
We’ve calculated which have the highest monthly CTRs for March, our most recent full month of data. Therefore, regardless of what their 12-mo Average CTRs are, these should be what Amazon shoppers are buying now. Also, we know it’s hard for small sellers to identify products they can do well with on Amazon. So, rather than the Top 250 we do for Etsy Roundups, we’ll be rooting through Amazon’s Top 500! Hopefully, we’ll find some that even Handmade sellers can get in on. [Spoiler: we did!]
Before we begin, our customary word to the wise. A good number of these are trademarked, prohibited by Amazon, or otherwise tricky to sell there. Please look before you leap!
Ranking #1-100
Note: for better readability, we’ll only shout out individual CTRs that are 125% and up. But all qualifiers will have at least 100% for the month. And on Amazon, 100% CTRs are very much the exception. For instance, it’s not unusual for Amazon Roundups to have no qualifiers in the Top 20. Nevertheless, and for two months running, #2 reacher has had a monthly CTR of 108%. He’s the only one, though.
In fact, back in February, there were only three qualifiers in the entire Top 100. Not so in March! At #32 we have creatine, then #77 crocs, and #80 shower curtain has 125%! And there are two more, a pair, in the Top 100: ranked #95-96 rice cooker and standing desk. Off to a good start!
From #101 through #200
This group opens strong with our highest CTR so far. It’s #110 owala with a monthly CTR of 135% for March. Next are #124 macbook air; #139 wheel of time; and #142 iphone. Then our next high-flyer, #157 sunscreen; it has 126%.
Next, we have a little flurry. The first of these is #169 shoe rack; then at #171-172 a pair: bookshelf and blackout curtains. Skip a few for #176 the boys. Then we need to jump a bunch for #186 coffee table. And the final three in the Top 200: #193 apple pencil; #197 yellowjackets; and #199 iphone 14.
Next, ranked #201-300
Slow start! The first in this group isn’t until #226: bidet. Right after is #229 protein bars. Then another little lull until #241 stanley. Up next though is a pair: #252-253 playstation 5 and desk lamp. Then we have #258 massage gun; #265 anker power bank; and yay, another high-flyer: #270 sunglasses with 132%.
After that we need to skip ahead but it’s so worth it! Our highest monthly CTR so far (and as high ours go). It’s #284 blanket with 150%! (We love it all the more for being a product even Handmakers can sell.) In fact, let’s pause to sneak a peek at its stats in Keyword Tool.
Interesting! Blanket’s Average CTR is just 93%. And it didn’t have enough to qualify for last month’s Roundup. So could this increased purchase intent be related to the Big Spring Sale? (Makes sense that Amazon and 3P sellers might offer good discounts on blankets in spring.)
Back to our Roundup, at #287 is anora, and it’s the last of the Top 200 qualifiers.
Ranked #301-400
This set begins at #307 with 9070. Then there’s #311 whey protein powder; #321 iphone 12; and #324 water filter. Next are #327 umbrella; #329 fish oil; #334 minoxidil for men; and #348 knife sharpener. Then, our first top performer for this group; it’s #350 keycaps with a monthly CTR of 131% for March.
But from there, the pace slows. At #362 is press on nails, followed by #377 ipad air; and only two more: #381 white lotus; and #390 my fault london.
And finally, ranked #401-500
Straight out of the gate we have one: it’s #401 zip ties. Then at #412-413 there’s a pair: scale and food scale; and at #420 bathroom rugs. Next come two Prime Video offerings: #423 house of david and #427 the summer i turned pretty. And then we have #434 robux, followed by #437 iphone 15 pro; it has a March CTR of 148%!
Next up, a pair: #445-446 coffee grinder and desk mat; the latter has 127%. At #450 is can opener; then #465 jewelry; and #482 iphone 15 pro max. And that’s the last for this month.
We hope some prove to be profitable leads for you.
As for us, we’re off to see what’s trending on eBay!
As always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
