Yep, we’re back again with Amazon’s top keywords. Let eRank take the guesswork out of your product research and SEO. We’ll show you Amazon’s most popular products. Then we’ll analyze what May’s Top 500 shopper searches tell us about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Top 20 Amazon searches in May
- mothers day gifts
- laptop
- monitor
- headphones
- electronics
- ipad
- outdoor plastic straw rug
- keyboard
- desk
- airpods
- ssd
- ps5
- creatine
- toilet paper
- kindle
- iphone
- mouse
- lego
- tv
- gaming pc
NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. Search counts get confirmed mid-month; some ranks may change, most not by much.
Typical turnover for Amazon’s Top 20 list is five or six “climbers” – keywords not on the previous month’s Top 20. But just recently, there’s been some disturbance in The Force, lol. Back in March, Amazon had only two climbers; that was a first. Then April was on the high side: seven climbers, two of them “screamers.” (As we fondly call current Top 20 searches that hadn’t managed to crack the previous month’s Top 1000.)
As for May’s Top 20 Amazon searches, surprisingly calm: just four climbers, no screamers. That’s practically as phlegmatic as eBay! Let’s get to them.
Amazon’s top searches climbing highest fastest
These four are Amazon’s most popular products with shoppers. We’ve listed them in current rank order, their former rank last.
In 1st place: “mothers day gifts,” up from #32 in April
17th: “mouse,” up from #21
18th: “lego,” up from #29
19th: “tv,” up from #22
As you can see, none here had to do much climbing. But since “mothers day gifts” covered the most ground of the four, let’s take a quick peek.
Ranked No. 1: “mothers day gifts,” up from #32
This shopper search was in the top spot a year ago in May, too. But it wasn’t a climber back then; the month before, “mothers day gifts” had already ranked 13th. Whereas this April? It was still dawdling down in 32nd place.
Well, the good news for moms is that Year on Year, search volume is well up this May: by 32%. And there’s no bad news: happy Mother’s Day, Moms!
May’s other three climbers are consistently among Amazon’s top keywords. All three are Top 20 frequent flyers. They just got dislodged by that April Top 20 mayhem we mentioned.
Said mayhem was mostly related to the rabidly-anticipated launch of Nintendo’s Switch 2. Preorders became available in late April; Amazon was among the elite retailers to offer them. (Supplies were exhausted within minutes of going live.) The Switch 2 was released June 5; we cannot wait to see June’s Top 20 search volumes!
Conversely, there isn’t anything newsworthy about May’s other three climbers: they nearly always make the list. All three also made Amazon’s Q1 2025’s Top 20. And yet, not one among them shows more than average “purchase intent.”
Amazon’s top searches and purchase intent
Are any of you new to selling online? Here’s a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, customers who are more likely there to buy, as opposed to the people just browsing.
So yes, knowing what Amazon’s most popular products are now is necessary. But for insight into which are selling best, look to their click-through rates.
Which is why we’ve begun ending all our trend reports with a Monthly CTR Roundup. It’s a list of Amazon’s top searches that have the highest CTRs now. And none of May’s four climbers qualify. So, for a change, how about we just skip straight to Amazon’s May CTR Roundup? Let’s see what 500 of Amazon’s top searches tell us about what’s selling best there now.
Roundup! Amazon’s top keywords with 100%+ CTRs now
We’ve drawn these calculations exclusively from our most recent full month of search and click data. Therefore, regardless of their 12-mo Average CTRs, these are the products Amazon shoppers are most interested in buying now.
We know it’s hard for small sellers to identify products they can do well with on Amazon. That’s another reason why we root through twice as many of Amazon’s top searches as we do for Etsy. Every month, we hope we can find some Amazon trends even Handmade sellers can get in on.
[Spoiler! We did! More than expected!]
And we’re raring to share them with you. But before we begin, a word to the wise. A good number of these are either trademarked, prohibited by Amazon, or otherwise problematic to sell there. Please look before you leap!
Ranking #1-100
Note: for better readability, we’ll only shout out individual CTRs of 125% and up. (Wildly high for Amazon!) But all qualifiers will have at least 100% for the month.
This month, there’s one qualifier in May’s Top 20 Amazon searches: it’s #13 creatine. The next are #21 invincible and #26 protein powder. But after those, not a one until #54 crocs. And it’s a snooze again until #77 owala; #86 ashwagandha; and #91 led lights.
From #101 through #200
The first here are #117 iphone 15; #119 gaming desk; #121 iphone 13; and #125 tv stand. And at #127, our first high flyer: it’s couch with a 144% CTR for May. Then comes #131 wallet, one we could see Amazon Handmade sellers doing well with. So let’s take a quick look while we’re here.
#131: “wallet”
With 276,880 searches in May, we assume some of that enthusiasm might be due to Father’s Day.
Indeed, the big search-volume peaks do appear driven by two gift-giving holidays. “Wallet” reached its 15-mo peak in November, and still lots in December. Searches dropped just below 200,000/mo in January and then began climbing again in March. And while Month on Month, it’s down a little now, “wallet” is way up Year on Year: wow, by 72%!
Love those CTRs, too: wallet’s 12-mo CTR is 102%; it has 103% for May. If you’re here for ideas of what to sell on Amazon, this product looks worth researching.
And while we’re at it, so does the next qualifier in May’s Roundup, #140 shoe rack. We bet some of you in Handmade could make these, right?
#140: “shoe rack”
Stats-wise, this one looks good, especially its CTRs: 111% average and 117% for May.
“Shoe rack” is also well up Year on Year: by 27%. And there’s another significant plus. Product-wise, it’s a safe one to sell on Amazon, which can be a minefield, no joke! But let’s get back to our Roundup.
Our next May CTR qualifier is #142 standing desk. Another product we could see a small seller doing well with on Amazon. But the next one, we aren’t as sure about: #160 body wash. Topicals ::shudder::
Could be we’re being overly cautious here. One thing though we are sure about. When it comes to Amazon buyers, it’s better that sellers err on the side of caution. Especially if your product is a handmade topical; you can’t afford complaints.
Safer for certain is #168 mens shorts. Anyone here selling in Amazon Custom? We could see customized men’s shorts doing well. Next up for top May CTRs is #177 mission impossible. But while it has a 150% CTR for May, we’d say to stay well away. Moving on then, our last two qualifiers in May’s Top 200 are #181 bidet and #199 wireless keyboard.
Next, ranked #201-300
Straight out of the gate we have one Handmakers could consider: #204 coffee table. Then come four you’d best not! #213 iphone 14; #215 overcompensating (136%); #217 the boys (122%); #220 the summer i turned pretty (120%). Next, the pair at #223-224 food and garden hose. And here’s one we could see being of interest to our Handmakers.
#230: “mothers day card”
It has a May CTR of 139%. (Far more purchase intent than the 61% that May’s No. 1 “mothers day gifts” has.)
Despite charting only two months a year, “mothers day card” nevertheless has a 12-mo CTR of 120%. A niche worth researching?
Meanwhile, back to our list. The next qualifiers: #237 mouthwash; #256 dish soap; and #262 anker power bank. And then another with small business / Amazon Handmade potential.
#264: “pillow”
This one has a May CTR of 142%: impressive!
Also in its favor: since May of 2024, “pillow” search volume hasn’t dropped below 150,000/mo. Might some of those searches be for items like throw pillows? Handmakers do those so well. And compared with competition from ready-made in niches like mens shorts,couldhandmade pillows have a chance?
Resuming our Roundup, the last two qualifiers in May’s Top 300 are both high flyers. Ranked #295 floss has a CTR of 150% for the month and #295 reacher has 142%.
And ranked from #301-400
The first two qualifiers here are the pair at #323-324: queen bed frame and stanley. Next up: #332 hazbin hotel and #335 minecraft movie; the latter has 122%. Then we have a second pair: #338-339 floor lamp and fallout. (Any of you making floor lamps? They have 115% for May.)
This next one we’re certain Handmakers make: #344 press on nails. We also know those have been trending: they made two Etsy Top 20 lists in May. Here’s Amazon’s data.
#344: “press on nails”
Just now, we searched Amazon using the keyword “handmade nails.” It turned up 9,000+ listings, so handmade ones are on Amazon. Pretty manageable competition, too; for that same search on Etsy, there are three times as many listings! (And one third as many customers.)
Here are Amazon’s stats for “press on nails.”
However, before you try it might be wise to do some searches of Amazon’s seller forums. See how the seller experience is in this niche. Because when it comes to handmade items, Amazon customers can be a different animal than Etsy’s. Many seem unaware there are third-party sellers on Amazon, let alone Handmade’s artisans.
If you’re new to Amazon, be warned too that in all categories, returns run higher than on Etsy. But certain products have higher return rates than others. Among the worst are items involving fit, and press-on nails are renowned for fit issues. Amazon buyers might be less likely than Etsy’s to be understanding. And while Etsy makes it easy to collaborate with customers, Amazon is the opposite.
And now back to our list! Next: #360 whey protein powder; #363 berberine; and #377 journal. And since journals are something Handmade artisans could offer, let’s take a quick look.
#377: “journal”
Is “journal” another of Amazon trends? Year on Year, search volume is higher in 2025 so far.
As for handmade, when we checked Amazon there were 9,000+ listings for “handmade journal.” So we know people are selling these there. But eRank can detect no data for the search “handmade journal.” Which means Amazon shoppers aren’t using the term in search.
As we just mentioned above, Amazon shoppers are different than Etsy’s. Most have no idea there are artisans selling their own handcrafted items on Amazon. The struggle is real, lol. That said, handmade journal listings should turn up in search results for “journal.”
And now back to our regularly-scheduled Roundup. The next qualifiers are #383 mop, then #384 the last of us with 130%. And the last of these in the Top 400 of Amazon’s most popular products is #397 8bitdo. It has a sky-high 143% CTR for May.
And finally, ranked #401-500
The first qualifier here is #404 roblox, then at #409-410 a pair: iphone 15 pro (143%) and bed. Next: #415 iphone 15 pro max; #423 pull up bar; then at #434 is desk mat with 143%. And since desk mats are an item you can have custom-printed, let’s have a quick look.
#434: “desk mat”
Oooo, this might be a good one!
And it’s another of Amazon’s top keywords that is well up in 2025! In fact, for May “desk mat” is up by 83% Year on Year! And what we love at least as much in these stats is that 121% Average CTR it has. Then we did an Amazon search for “custom desk mat;” there are only 2,000+ listings. That’s much less competition than “handmade journal” and “handmade nails” have. Anyone wondering what to sell on Amazon, this niche looks well worth researching.
And now, let’s return to the hunt. The next qualifiers are #438-439 energy drink and waterpik (that has 139%). Then at #443-445, a trio: cutting board, coconut oil (150%), and another simple favor with 148%. “Cutting board” may not have the sky-high May CTR the other two do. But it’s something we’re certain Handmade artisans do well selling (because we know someone who does). So, at the risk of giving them more competition, here’s “cutting board.”
#442: “cutting board”
Huh: it’s actually down Month on Month; “cutting board” ranked #329 back in April.
On the other hand, cutting board’s monthly CTR in April was just 85%; it’s up to 117% now. We’ve shown how high that is for Amazon. But uh-oh, we just checked: there are 30,000 Amazon listings for the search “handmade cutting board.” (Etsy shows fewer than 12,000. On the other hand, we were surprised to see search volume for this keyword on Etsy is near zero.)
And so back to the Roundup we go. The next qualifiers are #449 dumbbells and #458 omega 3. Then the pair at #471-472: baby wipes (121%) and bluetooth mouse. Right after come #476 pre workout (120%); #480 ipad pro; and #482 fish oil with a strong 144%.
Bringing us to the final three! Ranked #486 is golf balls with 122%; then #488 shower caddy. And the last is #498 keycaps; it has a May CTR of 128%. So, we checked: there are handmade keycaps on Amazon.
#498: “keycaps”
Hmm: another that’s down Month on Month. “Keycaps” ranked #345 in April.
Conversely, its April CTR was just 72% compared to its current 128%. And Year on Year, “keycaps” is up 20% over May 2024. Perhaps best of all, our Amazon search for “handmade keycaps” turned up only 870 listings. However, for the keyword “custom keycaps” there are 5,000+; better include that as a factor before you jump. But even 5,870 listings is still negligible on Amazon.
And whew, we’re done! We’ve never done an Amazon Roundup like this, singling out handmade and/or custom products. Let us know if it helps!
And with that, we’re off to see what’s trending on eBay!
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
