Yep, we’re back again with the latest on Amazon’s top keywords. Let eRank take the guesswork out of your product research and SEO. First, you’ll learn which shopper searches are climbing highest fastest. Then we’ll analyze all 500 of July’s top keywords to identify the products that are selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Top 20 Amazon searches in July
- monitor
- laptop
- ipad
- headphones
- airpods
- lego
- keyboard
- tv
- kindle
- ssd
- electronics
- youtube
- nintendo switch 2
- desk
- switch 2
- labubu
- gaming pc
- mouse
- iphone
- gaming laptop
NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword rankings get confirmed.
For months, we data geeks here at eRank have been looking forward to getting our mitts on this list! While Amazon has added other “special sale events” to its annual calendar, Prime Day is the OG. It reigned supreme for years. From just the one day in July, it’s now spread over four days.
We figured this month, we’d get even better insight into what most Amazon shoppers want most now. (Yes, Prime Day is restricted to Prime members. But anyone who wants in can sign up for a free trial membership just for the event. In either case, Prime members are proven buyers: fewer “kick tires;” more purchase.)
But guess what? Comparing July’s Top 20 Amazon searches with June’s, there is only one “climber” that wasn’t on June’s Top 20. The search it replaced was “fathers day gifts.” The rest of Amazon’s Top 20 searches were the same as before! Huh.
Have you guessed which is the new one?
Amazon’s shopper search climbing highest fastest in July
It’s “youtube.”
Surprised? We were. So we went to Amazon and entered it in search ourselves. Turns out, there is lots of YouTube-related stuff to buy on Amazon. Have a look at the suggested searches we got.
A lot of these appear to be gear for aspiring YouTubers, right? Next, let’s see what light Keyword Tool has to shed on the subject.
Ranked No. 12th: “youtube,” up from #25 in June
Wow: interesting!
Year on Year, “youtube” is up by 7,684%! On Amazon, we’d expect that kind of spike with a hot trend like Labubu dolls. Or the latest, most eagerly-anticipated tech launch; this year’s is Nintendo Switch 2. But seeing “youtube” suddenly scream to the top like this on Amazon is unexpected.
That screenshot above of Amazon’s suggested searches leads us to think lots of these Amazon shoppers are YouTubers. Or want to be. So next, let’s see whether Keyword Tool’s related searches support our theory.
Tip! Here’s how to find what shoppers are buying on Amazon
We scrolled down the page in Keyword Tool to the table. There, we selected “Broad” for keyword-match type. This shows us every search that has the word “youtube.” Then, for sort type, we chose the Average CTR (click-through rate) column. This will show us which products these Amazon shoppers are most interested in buying.
Now, the default sort for this table is by Averages Searches count, high to low. Usually for our trend report demos, we opt to sort by the Search Trend column. That shows us which searches are trending currently. Sorting by CTR, we don’t do much. So these results were another surprise. Given how spectacularly rare 150% CTRs are on Amazon, we’re amazed to see so many!
The one with the highest average searches is the top one here, “youtube video to mp3 converter.” In case you’re reading along on a small screen, here’s the second- and third-ranked. No. 2 is “youtube streaming devices for tv.” And No. 3 is “youtube 2025 wall calendar.” (Didn’t know those were a thing. From searches we just did on Google and on Amazon, they don’t appear to be calendars for YouTubers. Rather, they are custom calendars made by YouTubers. Maybe some sell theirs on Amazon?)
It’s the No. 6 entry, “make videos for youtube,” that clearly has to do with content creating. Average Searches: 209; Average Clicks: 314. Yep: plenty of purchase intent!
Amazon’s top searches and purchase intent
Are any of you new to selling online? Then this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These customers are more likely there to buy, as opposed to the people just browsing.
Yes, keeping up with Amazon’s top keywords is necessary. But for insight into which of Amazon’s most popular products are selling best, look to their click-through rates.
And since “youtube” is it for Top 20 climbers this month, it’s time for Amazon’s Monthly CTR Roundup. Let’s see what all 500 of Amazon’s top keywords tell us about what else is selling best now. If you’re here for ideas of what to sell on Amazon, this is for you!
Roundup! Amazon’s top searches with 100%+ CTRs now
Now, of the top marketplaces, Etsy has the most keywords with high CTRs; eBay has the least. Amazon is in between. So, to qualify for Amazon’s Roundups, we use a monthly CTR threshold minimum of 100%. (On Amazon, CTRs even that high are exceptional.) Note too, these calculations are based exclusively on our most recent full month of data. Therefore, regardless of their 12-mo Average CTRs, these are the products Amazon shoppers are most interested in buying now.
Some of us here at eRank sell on Amazon. So we know how hard it can be for small sellers to identify items you can do well with there. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy. Every month, we hope we’ll find something among Amazon’s most popular products that even Handmade sellers can get in on.
[Spoiler! We did again this month!]
We’re eager to see if Prime Day makes any difference here. But before we begin, a word to the wise. A good number of these are either trademarked, prohibited by Amazon, or otherwise problematic to sell there. Please look before you leap!
Ranking #1-100
Note: for readability, we’ll only shout out individual CTRs of 125% and up. (Wildly high for Amazon!) But all qualifiers will have at least 100% for July.
The Top 20 has two qualifiers this month, one more than June. They are #9 kindle and #14 desk. Moving on to the rest of the Top 100, the next are #24 apple watch; #27 fan; and #29 protein powder. Then an Amazon Prime Video property, #34 the summer I turned pretty. Like a lot of those, it has 150%, but don’t be tempted! As the ancient maps say, “There be dragons” (in the form of Amazon’s IP attorneys).
Next up is #42 crocs, then #63 owala; and #67 macbook air. After them, one that only just misses our threshold: it’s #75 shoe rack, with a July CTR of 99.54%. It made last month’s Roundup with 108%, but it ranked down at #104 then. So, since it’s well up now, and since it’s one even Handmakers could get in on, we’re including it.
Right on its heels is #76 standing desk, and it’s this Roundup’s first high flyer with a 142% CTR. It’s also the last qualifier in July’s Top 100. So, while we’re here, let’s take a quick look at “standing desk.”
Ranked #76: “standing desk;” July CTR 142%
Now, this is the kind of overview we like to see!
“Standing desk” got an estimated 399,000 searches in July, up nicely both Month on Month and Year on Year. And we know it’s a frequent flyer on Amazon Roundups. Notably, the broad search “desk” is an Amazon Top 20 staple. And, as mentioned above, it qualifies for this month’s Roundup too – with just 105%, though. Clearly, “standing desk” shoppers have more purchase intent.
Best of all, even you Handmade sellers could get in on these! Or you could sell them in Amazon Custom. Those of you wondering what to sell on Amazon, here’s one worth researching!
From #101 through #200
The next qualifier isn’t until #124 tv stand – another product we could see in Custom or Handmade. (Of course, you could sell them on the Marketplace, but competition would be more intense.) Then we have another notable: it’s #133 rug with a monthly CTR of 129%. Again, a product that a Custom or Handmade seller has a chance with, even on Amazon.
Skip a couple and there’s a pair: #136-137 water and couch. Then at #150 we have laptop stand, followed by another pair: #152 pillow and digital camera. “Pillow” is an Amazon Roundup regular. It ranks higher this month, but its monthly CTR is lower.
Still, we decided to take a quick look, since we featured it in May’s Roundup. And we think it shows promise!
Ranked #152: “pillow;” July CTR 106%
For June, “pillow” had a monthly CTR of 150%; that’s as high as they go. But it ranked down at #210 back then. Here’s how it looks now.
Hey, it’s currently at its 15-mo high! But “pillow” is way too broad for any mere mortal to rank for on Amazon. So, let’s see about niching down.
How to use eRank’s Keyword Tool to niche down
On pillow’s page in Keyword Tool, we ticked that option to “Include Near Matches.” Then we scrolled down to its Keyword Ideas table. We chose the same Keyword Match type and sort we used for “youtube” here earlier. In the case of “pillow” though, the top results had discouragingly spotty search counts. But we didn’t have to scroll down far at all to find some good prospects.
We circled a couple entries we like.
Tips for assessing results
“Custom pillow” got 4,530 searches in July. Even better, it’s had decent search volume all 15 of the past 15 months, which is optimal. Some otherwise-interesting entries don’t. Like the one just above it, “cat body pillow.”
Incidentally, “body pillows” might also be worth researching. Only three pillow-related searches made July’s Top 1000: #138 pillows, #152 pillow; the third is #880 body pillow. If you’re interested, follow this same procedure to niche down from that term. Meanwhile, add “cat body pillow” to a Keyword List; see if it develops.
Our top pick “custom pillow” has had just three months of lower search volume, and those still above 2,000/mo. It had a nice high in December: 13,500+ searches. And for Amazon, that 129% Average CTR stat isstellar.
The other one here we like is “backpacking pillow,” for the same reasons. Of the past 15, only one month, December, was a dud. For a couple months, search volume exceeded 3,000. Not as promising as “custom pillow,” but if backpacking gear is your thing, it’s worth researching.
And these are just what we found in two minutes. We bet there are other good prospects. “Pillow” is the type of broad keyword we think of as “roomy.” One offering sellers lots of opportunities to niche down across a broad range of interests and resources.
Returning now to our Roundup, at #164 is stanley; its CTR is 126% for July. Then at #170, it’s another Amazon Prime title with 150%: invincible. Next is #172 govee, followed by #183 pencil case; #186 thermal paste, and #189 mens shorts with 124%. After these, a trio: #191-193 bookshelf, school supplies and yoga mat. Then the last in the Top 200, #199 sofa.
Next, ranked #201-300
Straight out of the gate here, we have a qualifier, #201 monitor stand. The next are #212 blackout curtains and #222 desk lamp. Then a pair of high flyers at #224-225: laundry basket has 126%; queen bed frame has 128%.
Next: #234 hangers; #239 umbrella; #241 water filter; #248 medicube; and #257 stream deck. Then another with a notable CTR: #260 floss has 127%. It’s followed by another pair, #267-268 ring and hand sanitizer. At #271 is prime videos with 140%.
Jump ahead two for #274 massage gun; skip one and there’s #276 kindle paperwhite. The last three qualifiers for this group of a hundred: #285 instant pot; #290 floor lamp; and #295 travel essentials. The latter has a July CTR of 150%, up from 127% last month. It’s also climbed up 25 places in rank. So, let’s take a closer look.
Ranked #295: “travel essentials;” July CTR 150%
Listings in this keyword’s search results got over 300,000 clicks on Amazon in July.
In last month’s report, we speculated this one could work for Amazon Custom sellers. You could niche way down, get really specific. Offer, say, personalized travel items for bachelorette trips. Or bundled as groomsmen gifts for destination weddings. Or for those far-flung family reunions.
Another option: Amazon provides a way to sell direct to businesses. Maybe target businesses that do employee retreats? Or packaged as performance awards for its traveling salespeople? How about bundling them for company raffle prizes?
(By the way, Amazon is fine with bundling. Here’s an article about it in their seller blog.)
And ranked from #301-400
At #302 is pencils, up from #598 in June and a much lower CTR. (Back to School buying must be huge on Amazon.) Same for #305 hair dryer; it’s up both in rank and monthly CTR; might be for the college-bound?
Next, a trio, the first of which has a rare 150% CTR: it’s #308 stanley cup. Its companions are #309 vacuum cleaner and #310 yeti. Following those is #317 knife with 135% for July. Then at #324-327, we have a quartet of qualifiers: makeup, robux, book shelf, and toys.
After those, we snooze until a little flurry beginning with #342 mop. Skip just three and there’s a pair, the first of which is #349 cat tree. And it’s got a perfect 150%. Since that’s definitely a product Handmade sellers could offer, let’s detour for a closer look.
Ranked #346: “cat tree;” July CTR 150%
We mentioned this one as a prospect in our last Roundup. Back in June, it ranked #330 but had a lower CTR then: 122%.
Cat tree competition must be stiff, but you might do well with these in Custom? We took a look ourselves on Amazon and spotted a related search. “Custom cat tree kit” was a top suggestion on Amazon’s search bar dropdown menu. Selling these disassembled as kits would sure save on shipping costs!
Returning to our Roundup, cat tree’s partner is #347 echo. Skip just one and there’s another pair, #349 ipad mini and matcha. A couple singletons follow, both tech: #356 airpods 4 and #360 ipad air. Then three in a row with noteworthy CTRs, beginning with #366 neck fan; it has 126% for July. #368 peanut butter has 139%, and #382 omega 3 has 140%. (Supplements often score high in Amazon’s Monthly CTR Roundups.)
The last of this hundred ends with a pair of pairs. At #395-396 there’s water flosser and 4090. And then at #399-400: collagen and cologne.
And finally, ranked #401-500
And we start this last hundred with a pair: #402-403 iphone 15 pro and knife sharpener. Then there are three singleton qualifiers: #409 roomba; #418 beats, and #420 nightstand. Skip ahead three for another fan high flyer: #424 portable fan has 136%.
Next, another likely school supply makes the list: it’s #427 lunch box. Then two more tech high flyers: #433 iphone 12 has 137%; #435 fifine has 133%. After those, at #448-449 is a pair: bed frame queen size and #449 coffee grinder. And then at #456 is slippers.
Next, wow: another 150% CTR! It’s #470 shower shoes. Could be for the Off to College crowd? Because in June, this search didn’t even crack the Top 1000… Haha, yep; we just checked and it appears so. “Shower shoes” had its last high in July 2024. Then dropped by 20,000 in August and from there, searches stayed below 50,000/mo until starting to climb back up this June.
Next, the pair at #473-474: press on nails and water shoes. Back in June, “water shoes” ranked #740 but had a 150% CTR! For July it has 139%. Makes sense that more people would buy them at the start of summer.
Then all the rest from here on are singletons. #477 whey protein powder; #481 shoes for men; #486 bananas; #489 gloves; #491 shower curtain liner. And the final two for this month’s Roundup both have high CTRs. #497 how to train your dragon has 138%. And #500 food scale has 128%.
Hope some of these prove to be profitable leads for you!
As for us, we’re off to see what’s trending on eBay!
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
