Here at eRank, we’re back again with Amazon’s top keywords. Let us take the guesswork out of your product research and SEO. We’ll show you Amazon’s most searched items. Then we’ll analyze what these trending shopper searches tell us about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
February’s Top 20 Amazon searches
- invincible
- laptop
- outdoor plastic straw rug
- monitor
- valentines day gifts for her
- headphones
- kindle
- toilet paper
- ssd
- eggs
- keyboard
- desk
- ipad
- tv
- airpods
- mouse
- gaming pc
- reacher
- lego
- mouse pad
NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. Keyword search counts and rankings get confirmed by mid-month; some ranks change a bit but not by much. Also, our usual word of caution: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
Typically, Amazon’s Top 20 has five or six “climbers:” keywords not on the previous month’s Top 20. Just enough turnover to keep things fresh. Except, that is, for Januarys apparently. This past January, Amazon had eight climbers; in January last year, there were 11. We could practically picture it: in the aftermath of the holiday chaos, Amazon tidying its shelves.
By February though, it appears that order’s been restored once more. At least at first glance, it looks to us as if all the regulars have resumed their ranks. Let’s go see if that is so.
Top 20 Amazon searches climbing highest fastest now
Only four climbers in February; that’s on the low side for turnover. But two of them are “screamers.” So-called because they scream to the top seemingly out of nowhere. Shopper searches that just the month before had failed to even make the Top 1000.
We eRank data geeks love these. For us, opening the latest keyword lists at the start of every month is like Christmas morning. And screamers are like presents that came with no gift tags. The most fun to unwrap, figure out where they’re from, who they’re for.
Well, at least Etsy’s are. Amazon’s screamers are far more predictable: in frequency (more often than not); quantity (two, tops); and type. Nearly always they are either:
- The latest, hottest tech drop
- Something last-minute seasonal
- Or an Amazon Prime Video launch
(February’s are the latter two, one of each.)
Here then are the latest climbers and screamers, listed in rank order, their former rank (if any) last.
#1 invincible (screamer: didn’t make January’s Top 1000)
#5 valentines day gifts for her (screamer)
#17 gaming pc, up from #25
#18 reacher, up from #272
We’ll take a quick look at these, just to check for anything unexpected. Then we’ll see what February’s Top 250 searches tell us about what’s selling best on Amazon now.
#1: “invincible”
The third season premiered on February 6. It’s popular. How popular?
On the left, a bar chart depicting US keyword stats for the search term “invincible” on Amazon. The line chart shows its trend performance with Amazon shoppers over the past 15 months.
For anyone on a small screen, per that pop-up above right: there were 2,809,410 searches in February. Invincible, indeed! The runner-up, “laptop,” had 63% fewer.
Its two previous rises you see on the line chart were both Season 2, It was released in two parts; the first four episodes premiered in November 2023 (not shown). So we dug up that Top 1000. Back then, even with 1,823,430 searches, “invincible season 2” only ranked second, after “airpod.” (The reason might be what ranks third: “black friday deals 2023.”)
Then from mid-March 2024 into early April, Prime Video released the second half. By then appearing simply as “invincible,” it took first place in March with 1,010,620 searches. That April, with the last episode of Season Two released the first week, searches actually rose slightly Month on Month. (Helped up there by everyone waiting until they could stream the whole season at once.) Even with 1,075,680 searches though, “invincible” dropped back to second place on April’s Top 20 Amazon searches, after “fallout.”
This year? For Season 3, Amazon chose to release all eight episodes, one per week, Feb. 6 – Mar. 6. Good call: February figures show Season 3 beating Season 2’s opening month by 54%. Invincible’s a phenom alright. With, no doubt, all the usual intellectual property protections, and then some. Beware!
#5: “valentines day gifts for her”
Speaking of getting in trouble! How many left Valentine’s Day gift shopping until the last minute? Oops, according to our data, 707,310 did! Surprising, right?
So, when we ran it through Keyword Tool, we included near matches. Just to give the most generous benefit of the doubt. In case most of this season’s search volume had just shifted to one of those.
On the left, a bar chart depicting Amazon’s US keyword stats for the search term “valentines day gifts for her” and its near matches. The line chart shows their merged trend performance with Amazon shoppers over the past 15 months.
Even with seven near matches alongside “valentines day gifts for her,” nope. For both January and February, it’s down pretty shockingly. Especially January; it’s down 85% YoY!
Curious now, we checked. The highest-ranked search with the word “valentine” in January’s Top 1000 was “valentines day gifts” down in 246th place! And all told, there were only three: #246 valentines day gifts; #372 valentines day decorations; #842 valentines day.
Whereas a year ago in January? Its Top 1000 list had nine. Three times as many as this January, two of them in its Top 20. Oh dear.
Next, we compared the two Februarys. February 2024’s Top 1000 had 12 searches with the word “valentine,” two of them in the Top 20. “Valentines day gifts for her” was in second place. That said, February this year doesn’t compare as badly as January did. It has ten valentine searches, down just two Year on Year.
Who knows what it is. It’s not just Amazon, either. Etsy’s Top 1000 this January was the same: a dearth of Valentine-related searches. And like Amazon’s, they (mostly)caught up in February. We hope your sales did too.
#17 “gaming pc,” up from #25
Popular every year on both Amazon and eBay, particularly ahead of Christmas and again in January. (Shoppers who got gift cards?)
On the left, a bar chart depicting US keyword stats for the search term “gaming pc” on Amazon. The line chart shows its trend performance with Amazon shoppers over the past 15 months.
In fact, heck, here’s eBay’s data for the same search, “gaming pc.”
On the left, a bar chart depicting US keyword stats for the search term “invincible” on eBay. The line chart shows its trend performance with eBay shoppers over the past 15 months.
As usual, Amazon’s Average Searches count is more than four times eBay’s. But check out how similar their 15-mo trend lines are. Which months they rise and fall. Amazon’s climbs higher and falls lower, but they tell a similar tale. Both were at their 15-mo lows around this time last year, then both began climbing again in July.
#18th: “reacher,” up from #272
And this is pretty much the same story as “invincible.” It was Season 3 for Reacher too that launched in February.
On the left, a bar chart depicting US keyword stats for the search term “reacher” on Amazon. The line chart shows its trend performance with Amazon shoppers over the past 15 months.
And Reacher’s popular. Not as wildly popular as Invincible; for February, it’s got five times Reacher’s search volume. But in terms of IP, they’re equally off-limits. Enough said?
Just one observation before we move on. In terms of click-through rates (CTRs), Reacher’s got Invincible convincingly beat. Whether averaged over 12 months or calculated for just the month of February, Reacher wins. On Average CTRs, head-to-head he has the edge, 84% to Invincible’s 78%.
And for February, the month they’re both soaring? Invincible has a monthly CTR of 85.6%. Which, on Amazon, is decent, absolutely. But Reacher’s got 108%. And that, for Amazon, is exceptionally high.
Which means Reacher’s got the better “purchase intent.”
FORMAT AS QUOTE. Are you new to selling online? On ecommerce sites, click-through rates indicate how many times shoppers clicked listings in their search results. Therefore, CTRs reflect “purchase intent.” That is, a shopper who’s more likely searching with the intention to purchase (as opposed to those just browsing).
Discovering what Amazon’s most popular products are now with its US shoppers is helpful, yes. But for insight into which products are selling best, look to the click-through rates. Which is why we’ve begun finishing up all our trend reports with one of these…
Roundup! Amazon’s top keywords with 100%+ CTRs now
Let’s see what Amazon’s top keywords have to tell us about what’s selling best these days. Based on our most recent full month of data, we’ll calculate which have the highest monthly CTRs. So, regardless of what their 12-mo Average CTRs are, these should be what Amazon shoppers are buying now. Any Valentine-related ones, let a Keyword List mind for you, review ahead of next year’s.
We know it’s hard for small sellers to identify products they can do well with on Amazon. So, rather than the Top 250 we do for Etsy, we’ll be rooting through Amazon’s Top 500! Hopefully, we’ll find some that even Handmade sellers can get in on. [Spoiler: we did!]
Before we begin, our customary word to the wise: a good number of these are trademarked. Or otherwise off-limits, prohibited, or otherwise tricky to sell on Amazon. Look before you leap!
Ranking #1-100
It’s not unusual for Amazon Roundups to have no qualifiers in the Top 20. Which makes #18 reacher all that much more unusual: he’s got a February CTR of 108%. From here on though, for readability we’ll only shout out individual CTRs that are 125% and up. But all will have at least 100% for the month. And on Amazon, 100% CTRs are very much the exception.
Demonstrating that, the next that qualifies is #46 magnesium glycinate, but it’s got 131%. And the last in the Top 100 is #94 standing desk.
From #101 through 200
Here we have #111 rtx 4090; #141 owala, and then a trio! Ranking #178-180: computer desk, yoga mat, and wallet (it has 126%). And there’s just one more here: #197 monitor arm.
Next, ranking #201-300
First up: #208 laundry basket; #216 sofa; #231 s25 ultra case; #234 iphone 13; and #244 umbrella. Then our first super highflyer: it’s #249 queen bed frame with a February CTR of 150%! Then it’s straight back to earth with #252 bidet; #267 floor lamp; #272 coffee table; and #279 protein.
Ranked #310-400
The first here is up there; it’s #306 deodorant men with a monthly CTR of 122% for February. Next: #319 olive oil; #321 stanley; and #333 fish oil. Then there’s a bit of a lull until #373 bathroom rugs and #377 matcha. But this group goes out on as high a note as they get! It’s #379 travel essentials, and it’s another with 150%!
And finally, ranked #401-500
First up, it’s #404 hello kitty. Then we have to skip ahead to #419 for heated blanket. And then we have two in a row with 125%+! They are #421 pre workout and #424 cat tree. The next qualifiers are #427 night stand and #430 usb c hub.
After that, it’s quiet until #452 legos. But then there is a quartet at #463-466: mop; my fault london (with 129%); press on nails, and onion. Things snooze again until #482 sparkling water. And then, near the end, a flurry. At #488 is omega 3. Skip two and at #491-492 a pair: coffee grinder and iphone 15 pro (it has #137%). Skip two again for another pair, #495-496 baking soda and baby wipes which has 121%.
And that’s it for this month. We hope some prove to be profitable leads for you.
As for us, we’re off to see what’s trending on eBay!
As always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
