We’re back again with the latest on Amazon’s top keywords. Let eRank take the guesswork out of your product research and SEO. We’ll show you which of Amazon’s most popular products are climbing fastest. Then we analyze this month’s Top 500 shopper searches to identify what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Top 20 Amazon searches in September
- the summer i turned pretty
- laptop
- monitor
- headphones
- electronics
- iphone 17 pro max case
- ipad
- keyboard
- iphone
- desk
- airpods
- creatine
- toilet paper
- kindle
- mouse
- tv
- ssd
- office chair
- mouse pad
- paper towels
Now, this Top 20 is classic, standard-issue Amazon, its Month-on-Month turnover smack dab average. Four climbers that weren’t on last month’s Top 20, including one screamer. (Our pet name for Top 20 keywords that hadn’t even cracked the Top 1000 the month before.) Let’s get to them.
Top 20 climbers in September
Incidentally, back in August, Amazon had seven climbers; that was very much on the high side. And no screamers. It’s more the norm for Amazon to have a screamer. Typically, either a new Prime Video release that’s gone viral, or a hot new piece of tech. This month, it’s the latter – or rather, a case for one.
Ranking 6th: “iphone 17 pro max case;” (screamer)
9th: “iphone,” up from #25
16th: “tv,” up from #22
20th: “paper towels,” up from #27
Apart from the screamer, the others are all Top 20 frequent flyers, there more often than not. They just got bumped temporarily by August’s high Top 20 turnover. So, let’s take a quick look at the newcomer, and then we’ll move on to this month’s CTR Roundup. See what Amazon’s top keywords tell us about what’s selling best on Amazon now.
Ranked 6th: “iphone 17 pro max case”
Here it is in the new and improved Keyword Tool.
The iPhone 17, 17 Pro, and 17 Pro Max were released September 19. We’re only surprised to see that it’s just a case in the Top 20. That said, it explains why #9 “iphone” ranks higher than usual. Start typing “iphone” into Amazon’s search bar; the top suggestions are for the 17 and company. Altogether, nine iPhone 17-related searches made Amazon’s September Top 1000.
Notably, “iphone 17 pro max case” has this Top 20’s highest monthly click-through rate (CTR). At 116%, it’s high for Amazon; monthly CTRs for its Top 20 average 71-74%. And the September CTR for #24 “iphone 17 pro case” is even higher: 132%. These CTRs indicate exceptional purchase intent.
Tip: Amazon’s top searches and purchase intent
For those of you who are new to selling online, this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
So yes, it’s wise to keep up with Amazon’s top keywords. But for insight into what’s selling best on Amazon now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll see which of Amazon’s most popular products have had the highest CTRs most recently.
Roundup! Amazon’s top searches with 100%+ CTRs now
For Amazon Roundups, we use a monthly CTR threshold of 100%. On Amazon, CTRs that high indicate exceptional purchase intent. Note too, we made these calculations based exclusively on Amazon’s most recent full month of data. So regardless of their 12-mo CTRs, it’s these products Amazon shoppers are most interested in buying now.
Some of us here at eRank also sell on Amazon. We know how hard it can be for small sellers to identify items they can do well with. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy. Every month, we hope we’ll find something that even Handmade sellers can get in on.
[Spoiler! We did again this month!]
Before we begin, our usual cautionary word. A good number of these are either trademarked, prohibited by Amazon, or otherwise tricky to sell there. Look before you leap!
Ranking #1-100
Note: For readability, we’ll only shout out individual CTRs of 125% and up. (Wildly high for Amazon!) But all qualifiers will have at least 100% for September.
There are three in this month’s Top 20, beginning with aforementioned #6 iphone 17 pro max case. The other two are #12 creatine and #19 mouse pad. The latter’s CTR is third-highest. But since it’s something you guys could sell in Custom, let’s have a quick look.
Ranked #19: “mouse pad;” September CTR 101%
Looks like “mouse pad” is down MoM. But Year on Year (YoY), it’s up 22%. If you’re here for ideas of what to sell on Amazon, this product is worth researching. Competition will be formidable but if you offer a custom or personalized product, that should help.
Now, back to our Roundup and the rest of the Top 100. As mentioned, #24 iphone 17 pro case has 132% for September. The other Top 50 qualifiers: #25 protein powder; #33 water bottle; #39 magnesium glycinate. Moving on to the rest of the Top 100, at #69 is iphone 17 case. The rest are #72 owala (it’s got 150%!); #83 crocs; #93 rug; and #98 shampoo.
From #101 through #200
The first qualifier of this group is #108 electric scooter. Then #115 standing desk, which we talked about in July’s Roundup. Next: #121 gift card; #136 iphone 16 pro max case; and #140 pillow. We featured the latter in July’s Roundup, too. For those of you looking for what to sell on Amazon, “pillow” is well worth researching. Especially if you’re selling in Custom or Handmade; it should help whittle down the competition.
Next up, #160 couch; #173 bidet; and #182 bookshelf. “Bookshelf” is another of Amazon’s most popular products that Handmade artisans could sell. And since it’s made the last two Roundups, let’s see how it’s doing these days.
Ranked #182: “bookshelf;” September CTR 109%
Huh. Like “mouse pad,” its search volume is down from that of recent months, but YoY, it’s up. This one by 23%.
And back on the Roundup, the last qualifier in the Top 200 is umbrella. Anyone personalizing these?
Ranked #192: “umbrella;” September CTR 119%
Ooouuu: of those we’ve cherry picked, best CTRs so far! Those of you in Custom looking for what’s selling best on Amazon, here’s one to research.
Next, ranked #201-300
First off, we have #204 desk lamp; this has been a regular on recent Amazon Roundups. Then there’s #217 portable charger; #222 makeup; #236 yoga mat. Next, a pair of qualifiers: #261-262 floss and shower head. Skip one and there’s #264 table. Skip two and there’s another pair: #267-268 pet supplies (148%!) and queen bed frame.
At #273 we have mop, followed by #279 cutting board. “Cutting board” seems to make every Amazon Roundup. So let’s have a look.
Ranked #279: “cutting board;” September CTR 129%
Wow, “cutting board” is way up YoY: 58%! If you’re in Handmade and here for ideas of what to sell on Amazon? This is certainly worth further research.
Returning to the Roundup, next up is #286 stanley cup, and it’s the last qualifier in the Top 200.
Ranked from #301-400
At #305 is matcha, then nothing until #327 scale, followed by #335 cat tree. “Cat tree” is a Roundup regular; we featured it in last month’s. Next up: #348 blue light glasses, and then a pair: #354-355 protector and iphone 15 pro max. Leapfrog over eight for #364 capture card; #366 fish oil; and #369 stapler.
We need to jump a bunch again before we get to our next qualifier, #379 sofa. Worth it though: “sofa” has one of the top CTRs for the month: 144%. The next has less, but still worthwhile: it’s #382 desk mat;one for you Custom sellers?
There are just two more qualifiers here: #388 stanley and #398 sparkling water. “Stanley” makes every single Amazon Roundup. We’re just not sure whether ordinary mortals are allowed to sell those on Amazon. A quick Google search indicates there be dragons! Not one we’d touch, but then our threshold for risking our Amazon selling privileges is low. (In other words, as close to zero as we can make it.)
Moving on then! Ranked #401-500
Here we have #406 belt (shout out to Handmakers!); #414 food scale; and #420 journal. (We took a look at “journal” in July’s Roundup.) Then another highflier, #445 dji, with 125% for September. These are consumer drones; not a product we’d choose to sell on Amazon, but again: we’re risk averse. In this case, it’s return abuse we’d be leery of.
Next up is #455 steamer, then #457 collagen, and after that, a winner: #459 airpods pro 3 case. It’s got a perfect 150% CTR rate for the month. Let’s pause for a peek.
Ranked #459: “airpods pro 3 case;” September CTR 150%
This is the latest airpod product, just released in September. Hence the single-month spike.
We checked: looks like plenty of people are selling custom airpod cases on Amazon. No idea how much of a minefield it is, though; better investigate that first! Certain brands can be extra finicky. Maybe start by searching the Amazon seller forums; see if many people report getting suspended for them. Figure out where they went wrong.
Just four more qualifiers left for this month’s Roundup. At #487: towels, then there’s a pair at #490-491 nike socks and nightstand. “Nightstand” has 125% for the month, and it’s made the past three Roundups. The last is #494 lunch box. Either of those two could work for Handmade.
Hope some of these prove to be profitable leads for you!
As for us, we’re off to see what’s trending on eBay!
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
