Yep, we’re back again with the latest on Amazon’s top keywords. Let eRank take the guesswork out of your product research and SEO. We’ll show you Amazon’s most popular products. Then we’ll analyze what this month’s Top 500 searches tell us about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Top 20 Amazon searches in June
- nintendo switch 2
- switch 2
- laptop
- monitor
- headphones
- labubu
- electronics
- ipad
- keyboard
- desk
- ssd
- fathers day gifts
- outdoor plastic straw rug
- toilet paper
- creatine
- gaming pc
- fan
- kindle
- ps5
- tv
It’s official: Labubu has arrived; she’s on all three Top 20 lists. Her Top 20 debut was on eBay, taking fifth place in May, now fourth. Then this month, “labubu” ranks No. 5 on Etsy, and here we see she’s Amazon’s No. 6.
“Labubu” is what we term a climber: a Top 20 keyword not on the previous month’s Top 20. We always begin with these because they’re the shopper searches that have climbed highest fastest most recently. For June, Amazon’s Top 20 turnover is moderate: five climbers. Let’s get to them! Because after these, we’ll analyze all 500 of Amazon’s top keywords to see which products are selling well now.
Amazon’s top searches climbing highest fastest now
Of Amazon’s most popular products, these five are the hottest. We’ve listed them in current rank order, their former rank last.
In 1st place: “nintendo switch 2,” up from #40 in May
2nd: “switch 2,” up from #124
6th: “labubu,” up from #25
12th: “fathers day gifts,” up from #527
17th: “fan,” up from #34
As you can see, three didn’t have far to climb; all ranked somewhere in May’s Top 50. And everyone knew which would be No. 1 in June (because “nintendo switch 2” launched in June).
Ranked No. 1: “nintendo switch 2,” up from #40
Amazon is among the elite few that Nintendo annointed to sell its Switch 2. So we’ve been eagerly anticipating June’s data.
Turns out, June’s a bit anticlimactic. That previous peak you see exceeding 1.5 million searches? That’s April, when Nintendo’s chosen retailers were allowed to start taking preorders for Switch 2. Which promptly (within minutes) sold out.
Once launched on June 5, in four days it sold more than 3.5 million units worldwide. Nintendo confirmed the Switch 2 is its fastest-selling game system ever. And speaking of which…
Ranked 2nd: “switch 2,” up from #124
While we’re at it, here’s how that data looks.
“Switch 2” is just hitting 1.5 million searches now in June. Wonder how long these two manage to hang on to spots on Amazon’s Top 20 searches? On eBay, we expect both will be Top 20 fixtures for awhile, and “switch 2” for the foreseeable future. But Amazon’s different; post-launch, few branded product models manage to stick around long on its Top 20. For instance, in all of 2024 and this half of 2025, “ps5” has been the only one. We shall see!
Ranked 6th: “labubu,” up from #25
As mentioned in the opening, “labubu” made all three Top 20 lists this month. Here she is on Amazon.
We first wrote about Labubu in eBay’s May trend report, then Etsy’s for June. For any of you out of the loop, here’s the scoop on Labubu. The character was first introduced in 2015 in the “The Monsters,” an illustrated book series by author/artist Kasing Lung. Four years later, he collaborated with Pop Mart to create collectible toy versions.
Now there are 300+ related collectibles, including trading cards. Sounds a lot like Pokemon, right? Pokemon was released in February 1996 and still tops the charts on eBay and Etsy. On their Annual Top 20 lists for 2024, “pokemon” ranked 4th overall on eBay; 15th on Etsy. But Amazon’s a different story; “pokemon” didn’t even make its 2024 Top 100.
We’ll be watching how “labubu” does on all three platforms. In the meantime…
Anyone here for ideas of what to sell on Amazon?
Here’s one we had. This is “ita bag.”
What’s it got to do with Labubu? What catapulted Labubu onto the global stage in 2024 was being spotted dangling from a pop star’s ita bag.
Now, over on Etsy, “ita bag” has been trending awhile; it ranked #268 on Etsy’s Top Searches for 2024. And it’s got fabulous click-through rates (CTRs) on there too, averaging 134% for 2024. For June, its monthly CTR is 150%, which is as high as CTRs go.
True, “ita bag” hasn’t made an Amazon Top 1000 list yet. Nevertheless, it might be worth adding to an Amazon Keyword List. Because here’s where we see opportunity. Labubu’s likely out of reach for small Amazon sellers; the brand itself has a store on Amazon. But “ita bag” is not trademarked. So, it could be a way to get in on this globally-popular kawaii trend.
Ranked 12th: “fathers day gifts,” up from #527
As an annual gift-giving holiday in June, we expect this search to be trending. And Amazon shoppers being what they are, we expect lots of its search volume to be last-minute. (Meanwhile, over on Etsy? “Mothers day gift” has eRank’s Trend Alert banner waving it’s popular this week – in mid July! It can still surprise us, how different their shoppers are.)
So, as we were saying, we expected “fathers day gifts” to be in Amazon’s June Top 20. But look at this! Year on Year, it’s down almost 40%. Last year in June, “fathers day gifts” ranked 9th and “gifts for dad” ranked 6th. The latter search didn’t even crack the Top 1000 this June.
Who knows what’s up with that. Could be Father’s Day shoppers on Amazon are using more specific gift searches this year. Like this next climber.
Ranked 17th: “fan,” up from #34
It has indeed been hot in the US for June. Here’s what that looks like on Amazon.
Fan’s former high was last July when it got just over half a million searches. By June this year, “fan” searches are 20% higher than that. Also, of June’s Top 20 Amazon searches, “fan” has the second-highest monthly CTR; that’s a lot of purchase intent.
Amazon’s top searches and purchase intent
Are any of you new to selling online? Here’s a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, customers who are more likely there to buy, as opposed to the people just browsing.
Yes, keeping up with Amazon’s top keywords is necessary. But for insight into which of Amazon’s most popular products are selling best, look to their click-through rates. So next, let’s see what 500 of Amazon’s top keywords tell us about what’s selling best there now.
Roundup! Amazon’s top searches with 100%+ CTRs now
Of the top marketplaces, Etsy has the most keywords with high CTRs, and eBay has the least. Amazon is in between. So, to qualify for Amazon’s Roundups, we use a threshhold of 100%. (On Amazon, CTRs even that high are rare.) Note too, these calculations are based exclusively on June, our most recent full month of data. Therefore, regardless of their 12-mo Average CTRs, these are the products Amazon shoppers seem most interested in buying now.
We know it’s hard for small sellers to identify items they can do well with on Amazon. So we root through twice as many of Amazon’s top keywords as we do for Etsy. Every month, we hope we’ll find something among Amazon’s most popular products that even Handmade sellers can get in on.
[Spoiler! We did!]
And we’re raring to share them with you. But before we begin, a word to the wise. A good number of these are either trademarked, prohibited by Amazon, or otherwise problematic to sell there. Please look before you leap!
Ranking #1-100
Note: for better readability, we’ll only shout out individual CTRs of 125% and up. (Wildly high for Amazon!) But all qualifiers will have at least 100% for the month.
Same as last month, there’s just one qualifier in June’s Top 20 Amazon searches – and it’s the same one! 13th-ranked creatine. And the next qualifier is in a similar vein: #27 protein powder. Then we skip ahead to #45 for crocs and the pair at #50-51: water bottle and magnesium glycinate. After them, our first high flyer: #54 invincible with a 133% June CTR.
Next are #56 cartier; #60 switch 2 case; and #86 gift card. Then one we think Custom and Handmade artisans could consider: #88 shower curtain. And it’s got a perfect 150%! Even better, it’s made a few of these Amazon Roundups. Let’s take a quick peek.
Ranked #88: “shower curtain;” June CTR 150%
We checked to see whether sellers in Amazon Custom were doing shower curtains. They are.
The lowest “shower curtain” has fallen in 15 months still exceeded one quarter of a million searches. Yowza! And now, back to our Roundup. The last two in June’s Top 100 are #96 standing desk and #99 iphone 16 pro max case.
From #101 through #200
The first here might be one for artisans: #104 shoe rack. (In fact, we took a quick look at it for May’s Roundup). The next for June are #114 owala; #137 couch; and #147 sinners; it has 129%.
Next are #151 car accessories (a niche for small sellers?) and #155 iphone 16 pro case, which is definitely not! We don’t know how many newbie Amazon sellers begin by losing their shirt on phone cases. So many! For more on that, search the main Amazon seller forum; tragic tales galore.
Moving along: #164 anker power bank; #177 queen mattress; #183 blackout curtains; #192 bidet; and #194 mens underwear. Then we have the last of June’s Top 200, #196 wallet. For Father’s Day gifts? And since “wallet” is a product we could see Custom or Handmade artisans selling, we looked it up.
Ranked #196: “wallet;” June CTR 100%
Searches soar two times a year: ahead of Christmas and yep, for Father’s Day.
That said, demand is high year round; “wallet” ranks #180 on 2024’s annual list of Amazon’s Top Keywords. The lowest month, April 2024, still saw well over 130,000 searches. And for Amazon, that Average CTR stat of 102% is exceptional.
Next, ranked #201-300
The first qualifier here is #202 queen bed frame. And then we have two more leads for small sellers: #203 rug and #210 pillow. We talked a bit about “pillow” in our last Roundup; it ranked #264 with a May CTR of 142%. Well, it ranks even higher now and for June, its CTR has maxed out at 150%!
Next, the pair at #217-218: rtx 5080 (it has 139%) and bed frame, followed at #229 by sofa. Then there’s another pair at #254-255: computer desk and desk lamp. Next up, #261 garden hose; #263 iphone 16 case; and #271 matcha.
Then two more streaming titles: #274 the accountant 2 and #276 panchayat. (At least you can use these for discovering what’s good on Prime Video now, lol.) Winding up this section, more supplements: #286 berberine and #295 omega 3.
And ranked from #301-400
First, two qualifiers: #305 tiffany co and #308 phone. Then another with a perfect 150% CTR for June: #310 luggage. It’s followed by another Prime streaming title: overcompensating; suitably, it has 150%.
Then our next product niche that might work for small sellers: #320 travel essentials (127%). Could there be opportunity for Custom sellers here? You could niche way, way down: offer, say, personalized travel items for bachelorette trips? Or as groomsmen gifts? For farflung family reunions? Amazon also provides its sellers a channel for selling direct to businesses; maybe target businesses that do employee retreats?
Back to our list: next we have #323 the summer I turned pretty (136%) and #325 highlighters. And how about #330 cat tree – might that be a small business / artisan opportunity? The next are #333 stanley cup (125%); #342 floor lamp; #346 router; and #356 zip ties. Then there’s #362 night stand (a possibility?); #366 the boys (150%); and #370 jellycat.
Next, two qualifiers: #379 hdmi splitter and #381 fitbit. Then three high flyers in a row, beginning with #387 label maker; it has 134%. The second of these is #394 nightstand with 150%! Due to freight costs, furniture wouldn’t top our list for anyone researching what to sell on Amazon. But for those of you already in that niche, already-mentioned night stand ranks #362 with a June CTR of 116%. And here is one-word nightstand.
Ranked #394: “nightstand;” June CTR 150%
In 15 months, searches haven’t dropped below 100,000/mo.
And when we scrolled down to its related searches and sorted to see what’s trending highest now, check out No. 3.
“Floating nightstand” got 15,620 searches in June, has a 12-mo CTR of 111%, and best of all? And hey, as furniture goes, floating nightstands have to be among the lightest weight-wise, right?
And finally, ranked #401-500
Straight out of the gate, one with a 150% CTR: #409 the chosen. Then a few qualifiers: #412 portable fan; #417 iphone 13 case; #424 mop; and #431 curtain rods. Then at #441, another 150%er streaming on Prime: mission impossible. After that, there’s #448 scale.
Skip just one and at #450-451, there’s a pair: espresso machine (141%) and cutting board. We featured “cutting board” in May’s Roundup; we know one Handmade artisan doing well with cutting boards. Next, yet another Prime 150%er: the accountant. That’s followed by #457 iphone 15 case.
At #463-464, another pair, the first of which has 150%: it’s packing tape and its partner 4tb ssd. After those comes #466 how to train your dragon; it has 136%. Next are qualifiers #472 fish oil; #474 dumbbell set; and then with 150% we’ve got #477 mens socks.
A couple more Prime streaming titles: #479 28 days later (128%) and panchayat season 5 has 150%. Next: #485 pre workout, and then the last, a trio. Ranked #487-489: reacher (144%), condoms (126%) and desk mat. We featured “desk mat” in last month’s Roundup. We really liked the looks of that one!
And with that, we’re off to see what’s trending on eBay!
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
