Amazon’s Top Keywords: Latest Updates!

Here at eRank, we’re back again with Amazon’s top keywords. Let us take the guesswork out of your product research and SEO. We’ll show you Amazon’s most searched items. Then we’ll analyze what these trending shopper searches tell us about what’s selling best on Amazon now.

See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.

November’s Top 20 Amazon searches

1. laptop
2. ipad
3. airpods
4. monitor
5. lego
6. ps5
7. kindle
8. headphones
9. outdoor plastic straw rug
10. apple watch
11. tv
12. ssd
13. keyboard
14. iphone
15. nintendo switch
16. gaming pc
17. 98003dh
18. christmas decorations
19. christmas tree
20. air fryer

Warning: Beware of trademarked terms. This list may contain keywords that are trademarked. USPTO Trademark Database

Compared with Amazon, the Etsy countries we cover here have far higher turnover in their monthly Top 20. For November, they ranged from 10 to 15 new Month on Month. Whereas Amazon’s Top 20 turnover averages around five. In our last trend report, it had only three.

But for November, with holiday sales events and shopping reaching peak? Amazon has six climbers, including one screamer. So-called because this one screamed into November’s Top 20 seemingly out of nowhere. Just the month before, it didn’t even make the Top 1000. Let’s get right to them.

These shopper searches climbed highest the fastest

Notably, there was no turnover in Amazon’s 14 highest-ranked searches this month. All of them had places somewhere in October’s Top 20. So November’s six climbers rank from 15^th place down. Here they are, listed in order with their current rank first.

#15 nintendo switch, up from #42 in October

#16 gaming pc, up from #29

#17 9800x3d (screamer: didn’t make October’s Top 1000)

#18 christmas decorations, up from #168

#19 christmas tree, up from #293

#20 air fryer, up from #24

We can’t stand the suspense: let’s look at that screamer first.

Ranking 17^th: 9800x3d

Well, that’s some spike! Of course, those of you who know what these are know why it’s spiking.

Heralded as the world’s fastest gaming processor, the AMD Ryzen 7 9800X3D launched November 7. And due to pre-orders, near instantly sold out. Then, for a brief shining moment, word got out that it was back in stock on Amazon. And at its MSRP of $479 as well! Then just as quickly, it was gone.

This, friends, is a righteous keyword spike. An organic shopper search driven by:

• lots of demand
• for a hot, much-anticipated product
• in short supply

The perfect storm! And this kind of spike is rare, so we data geeks enjoy the heck out of the ride while it lasts.

Curiosity sated, we can return to our regularly-scheduled list of climbers.

Ranking 15^th: nintendo switch, up from #42

This shopper search is a familiar face – from eBay’s Top 20 lists, that is.

On Amazon, “nintendo switch” appears to be more of a seasonal climber. Last year, it began to rise in October, peaked in November, and stayed high through January. The latter were likely gift card purchases (gift cards being a fixture on every Amazon Top 100). Then “nintendo switch” searches dropped to around 300,000/mo until July’s Prime Day. After that, it dipped back down until heading back up in September.

But Year on Year, it’s down 26% from its 15-mo high in November 2023. Nevertheless, not bad for a video game console that came out in 2017. And by all reports, still held in high esteem.

Ranking 16^th: gaming pc

Another climber related to gaming – but these can be used for lots of other activities as well.

A gaming PC’s advanced specs make it ideal for graphic design, video editing, 3D modeling and more. And it got over 667,000 searches in November. Will it continue to climb through January like it did last year?

Ranking 18^th: christmas decorations, up from #168

Whoa, this one is down 46% Year on Year.

At least “christmas decorations” has a lovely Average CTR. (For Amazon, a click-through rate as high as 99% is quite good.) And even better: when calculated just for the month, its CTR is 104%.

But we were curious, so we dug a bit deeper into its stats for last year in November 2023. Back then, it got well over a million searches; its CTR for the month a spectacular 134%! For Amazon, that is stratospheric. Such a drastic drop this year in both search count and CTR: wonder why?

Ranking 19^th: christmas tree, up from #168

Huh: super similar Search Trend chart to that of “christmas decorations.”

But this one’s Average CTR is not as good: only 87%. (For the month of November though, it’s 97%.) So, while we were at it, we checked this one too against its Nov. 2023 data. Turns out, back then it ranked 16^th with 1,213,820 searches, and its CTR for the month was 120%.

Looking up these two in last year’s data, we noticed something telling. While “christmas decorations” had the identical rank then as this year (18^th), it had 583,580 more searches! In fact, all of November 2023’s Top 20 had way higher search volume.

For instance, its No. 1 keyword was “airpods” with 1,991,600 searches. Whereas this year’s November No. 1 “laptop”? It got the top spot with only 1,279,880 searches: 36% fewer. With that number of searches last year, it would have ranked 14^th, not first.

Did Amazon do less well for its Black Friday/Cyber Monday this year? Not according to its own press release. This year’s was “record-breaking,” both in number of sales and number of items sold. Might high conversion rates explain this? Meaning that, even though fewer people were searching, those who did were more likely to purchase? We’ll be keeping an eye on this.

Ranking 20^th: air fryer, up from #24

Well, this keyword didn’t have far to climb! Let’s take a quick peek anyway.

Air fryer’s search trend history follows the same pattern “nintendo switch” and “gaming pc” have. All three climb in October (Big Deal Days), even higher for Black Friday, and stay high through January. Then drop (still a quarter million/mo!) until soaring up again for Prime Day.

And search volume-wise, this one too is down a good bit Year on Year: by 29%. Also, there’s another resemblance “air fryer” has to “nintendo switch” and “gaming pc.” When calculated for November, all three have lackluster CTRs: respectively, they are 61%; 49% and 67%. Maybe lots of shoppers there just to compare prices? They don’t need to click through to individual listings to do that.

Click-through rates and purchase intent

Are you new to online selling? If so, by now you might be wondering why we care so much about click-through rates. It’s because they can signal purchase intent.

On marketplace sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs can be an indicator of purchase intent. That is, a shopper who’s more likely searching with the intention to purchase (as opposed to one just browsing).

And this is why we’ve begun closing these monthly trend reports with a “CTR Round-Up.” We’ve calculated which top keywords had the highest monthly CTRs in November, our most recent full month of data. This gives us an idea of what products might be selling best on Amazon now. Wondering what to sell on Amazon? Then this lightning round is for you!

Amazon’s Top 250 keywords with 100%+ CTRs now

Remember, these CTRs are based on their searches and clicks in November. So, regardless of what their 12-mo average CTRs are, these should be hot with shoppers now. Of the top 250 keywords, all these have November CTRs of 100% or higher. For Amazon, CTRs this high are exceptional. And as we go, we’ll shout out the high flyers with 125+% CTRs.

We know it’s hard for new Amazon sellers to identify product niches in which they can succeed. But we do see a few here that even Handmade sellers might be able to get in on. And finally, our customary word to the wise: a good number of these are trademarked. Or otherwise off-limits or tricky to sell on Amazon. But we hope there are also worthwhile leads here that prove to be profitable for you.

Ranking 1-50

In last month’s round-up, there were no qualifiers in the Top 20. This month, there are two: 7^th-ranked kindle and #18 christmas decorations. Next, ranked #22-23, a pair: desk and black friday deals (which has a 150% CTR. Make a note for next year). Skip four and ranked #28, there’s mouse pad.

At #32 is ps5 controller. Then at #38-39, another pair: crocs and creatine. And that’s it for the Top 50.

Ranking 51-100

This group begins with #54 water bottle (a frequent flyer on these lists). And not another until #65 owala. Skip a bunch more and at #79 is iphone 16 pro case. Then at #85: standing desk. And only two more here: #94 backpack and ranked #100, uggs.

Ranking 101-150

The first here is #109 airtag, followed by a pair at #118-119: heater and heated blanket. Skip ten and at #130 is govee. Then a 140% CTR at #134: koorui 27e8qk (a gaming monitor). And this group ends with a pair at #146-147: dresser and wallet (with a 146% CTR!)

Ranking 151-200

Here we begin at #160 with portable charger. Then at #166 is iphone 13, followed by another pair: #170-171 shoe rack and stanley. Skip just one for #173 apple pencil. Skip a bunch and then there’s #185 shower curtain (which seems to make these Amazon round-ups a lot). This section ends with three: #197 advent calendar; and at #199-200: prime videos and space heater.

Ranking 201-250

Our final group begins with two pairs in a row. First, #214-215 bidet (135% CTR) and airpods pro 2, then at #217-218: nike socks (148%!) and monitor arm. Next, there are #223 curtains; #235 ring doorbell; and at #238 beats with a CTR of 130%. The final two are #244 rug; and #249 computer desk.

Season’s greetings, all! Hope you’re making lots of sales!

As for us, we’re off to see what’s trending on eBay!

As always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.