We’re back again with the latest on Amazon’s top keywords. Let eRank take the guesswork out of your product research and SEO. We’ll show you which of Amazon’s most popular products are climbing fastest. Then we analyze this month’s Top 500 shopper searches to identify what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Top 20 Amazon searches in October
- electronics
- laptop
- halloween costumes
- ipad
- monitor
- headphones
- acacia wood cake stand with lid
- keyboard
- lego
- airpods
- kindle
- iphone 17 pro max case
- tv
- ssd
- creatine
- mouse
- toilet paper
- iphone
- desk
- office chair
For October, there are only three climbers to report; fewer than usual. “Climber” is our pet name for current Top 20 keywords not on the previous month’s Top 20. We like to start with these because of all Amazon trending products, they’ve climbed highest fastest.
Amazon’s top keywords are far more stable than Etsy’s. (Etsy Australia had nineteen climbers for October!) Month on Month turnover in Amazon’s Top 20 averages four or five “new.” Mostly, these are the same frequent flyers, jostling for a spot. Any that are actually new are either the latest hottest tech release or a Prime Video title gone viral.
Not this month! Amazon has one climber making its Top 20 debut that’s neither tech nor streaming on Prime. And since we data geeks cannot wait another minute, let’s get straight to it.
7th: “acacia wood cake stand with lid,” up from #67
What the heck, right? This one came out of nowhere back in June. From months of zero searches, in June it jumped to 40th place. In July, despite intense competition due to Prime Days, it ranked #39. In August, it was up ten spots before dropping to #68 in September. Then in October, boom! it shot to 7th place.
You know what ranked 7th last year in October? It was “outdoor plastic straw rug” with over 900,000 searches.
Man, this one reigned in Amazon’s Top 20 for at least two years. Now, it doesn’t make the Top 1000. In fact, there’s not one search in this month’s Top 1000 that has the word “plastic.”
It’s so weird to see these random household items make an Amazon Top 20. Will “acacia wood cake stand with lid” be the new “outdoor plastic straw rug” Amazon fav? We doubt it, but then, we couldn’t understand the last fad either; time will tell. Meanwhile, here are all three of this month’s climbers.
Amazon trending products
These shopper searches climbed highest fastest in October.
Ranked 3rd: “halloween costumes,” up from #185
7th: “acacia wood cake stand with lid,” up from #67
9th: “lego,” up from #22
Ranked 3rd: “halloween costumes,” up from #185
For those of us used to Etsy, it can be startling how late Amazon customers leave holiday shopping. In September, the highest-ranked Halloween search on Amazon was this one down at #185. In September’s entire Top 1000, there were only six searches with the word “halloween”. And for October? There are only three with the word “christmas;” the highest-ranked is #423 “christmas tree.”
As for October’s third climber “lego,” let’s just skip that one; it’s a restricted brand on Amazon. But third-party sellers aren’t missing much. At 58%, its average click-through rate (CTR) is way below Amazon’s average. And for the month, it’s worse: 47%. Even at the height of December 2024 gift buying, its monthly CTR was just 42%. That signals a surprising lack of purchase intent.
Tip: Amazon’s top searches and purchase intent
For those of you who are new to selling online, this will be a useful tip.
On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
So yes, it’s smart to keep up with Amazon’s top keywords. But for insight into what’s selling best on Amazon now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll see which of Amazon’s most popular products have had the highest CTRs most recently.
Roundup! Amazon’s top searches with 100%+ CTRs now
Here for ideas of what to sell on Amazon? Then this is for you! It’s your insider access to which of Amazon’s Top 500 keywords have the highest current CTRs. On Amazon, a monthly CTR of 100% indicates exceptional purchase intent.
These calculations are based exclusively on our last full month of search and click data. So, regardless of their 12-mo CTRs, most of these products should be what’s selling best on Amazon now. Any related to Halloween, add to a Keyword List. That way, you’ll be a step ahead for next year.
Some of us here at eRank sell on Amazon. So we know how hard it can be for small sellers to identify items they can do well with. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy. Every month, we hope we’ll find something that even Handmade sellers can get in on.
[Spoiler! We did again this month!]
Before we begin, our usual word of caution. A good number of these are either trademarked, prohibited by Amazon, or otherwise tricky to sell there. Look before you leap!
Ranking #1-100
Note: For readability, we’ll only shout out individual CTRs of 125% and up. (Stratospheric for Amazon!) But all qualifiers will have at least 100% for the month; any of interest should be worth researching.
Only one qualifier in this month’s Top 20; it’s creatine. Moving on, the next is #28 iphone 17 pro case. Then there’s #31 protein powder, our first highflyer; it’s got 133% for October. At #37 is air fryer, followed by #46 water bottle and #58 owala. For the next, we have to skip ahead to #84 for halloween decorations outdoor. Since it’s a product you guys in Handmade could feasibly sell, let’s have a quick look.
#84: “halloween decorations outdoor;” Oct. CTR 103%
Hey, this one’s up 37% Year on Year! A good one to add to that Keyword List for next year. And it’s the last qualifier in this month’s Top 100.
Ranked from #101-200
The first here is #122 standing desk, which we talked about in July’s Roundup. We know furniture is something you guys in Handmade can sell. And this next one, we know people are selling in Custom: #131 shower curtain. It often makes Amazon Roundups. So let’s take a look.
#131: “shower curtain;” October CTR 107%
Check it out: it’s got Keyword Tool’s new golden badge. That tells us “shower curtain” is still trending in search this week.
Returning to the Roundup, at #133 is body wash. Then two pairs in a row: #138-139 couch, rug (126%!), and #150-151 hoodie, shoe rack. We can’t imagine small sellers are carrying couches on Amazon. But those other three are possibilities for Custom/Handmade sellers. And so is #154 wallet.
#154: “wallet;” October CTR 105%
Another with the golden badge! Also, “wallet” is currently up a worthy 38% over October last year.
Back on our Roundup, the next qualifiers are #157 umbrella and the pair at #161-162: gaming desk, blender. But from there, there’s not another until #195 protein bars; it’s the last in the Top 200.
Next, from #201-300
We open here with #205 coffee table and #228 floor lamp. Then there’s a pair of qualifiers at #232-233: corset and bidet. At #235 is floss, then #247 space heater; #251 heater; and #254 batteries. After these, there’s a lull until #280 mop. Then at #289-290, another pair: stanley and heating pad, followed by the last here: #292 yoga mat.
#292: “yoga mat;” October CTR 112%
We see people shopping for custom / personalized yoga mats, but not so much on Amazon? Last November, there were 3,000 searches for “personalized yoga mat”– but virtually zero searches before or since. That said, if you already sell these on Etsy or elsewhere, it might be worth a try?
Ranking #301-400
Only four qualifiers in this group; the first is #338 computer desk with a 124% CTR for October. The rest are #343 medicube; #362 collagen; and #383 queen bed frame. The latter has a miraculous 148%!
Any of you here to find out what’s selling best on Amazon now? Searches related to queen beds are regulars on these Amazon Roundups. If freight costs don’t scare you, we’d say this niche is certainly worth researching.
And finally, ranked from #401-500
The first one here might have potential: #402 blackout curtains. Especially if you could offer these handmade and/or custom. That ought to give you an edge on Marketplace reseller competition.
Next up, there’s a pair of qualifiers at #407-408: uggs and blink. Skip just one and there’s #410 diffuser. At #417 is book shelf, two words. “Bookshelf” (one word) is an Amazon Roundup regular. In fact, we featured it in last month’s Roundup if you want to take a look.
Up next, two CTR highflyers in a row! And the first is a product Handmakers can sell.
#433: “soap;” October CTR 139%
Spectacular CTR! And look at that: “soap” hasn’t dropped below 100,000 searches/mo since September 2024. Notably, “soap” is also up 23% over October last year. And it’s got Keyword Tool’s golden badge; it’s still trending high in search this week.
The other CTR highflyer here is #425 knife sharpener; it has 137% for the month. Next are #441 christmas decorations; #447 omega 3; #450 cr2032 and #464 magsafe wallet. Then we have a trio at #481-483: ipad air, dog bed, dyson. Since “dog bed” is a product any of you could sell, here’s a quick peek.
#482: “dog bed;” October CTR 100%
Note that golden badge: “dog bed” is continuing to trend high in search this week. And finally we have our last two qualifiers for this Roundup: #495 sofa and #499 iphone 16 pro case.
Hope some of these prove to be profitable leads. And that in the meantime, what you’ve got is selling like hotcakes!
As for us, we’re off to see what’s trending on eBay!
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
