Amazon’s Top Keywords: Latest Updates!

We’re back again with the latest on Amazon’s top keywords. So, let eRank take the guesswork out of your product research and SEO. We’ll show you which of the highest-ranked shopper searches have been climbing fastest. Then we’ll see what this month’s Top 500 keywords tell us is selling best on Amazon now.

See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.

January’s Top 20 Amazon searches

1. fallout
2. electronics
3. keyboard
4. monitor
5. laptop
6. kindle
7. ssd
8. ipad
9. headphones
10. lego
11. creatine
12. mouse pad
13. toilet paper
14. mouse
15. desk
16. ram
17. gaming pc
18. airpods
19. office chair
20. gaming chair

For this Top 20, the biggest news is what’s missing.

For five of the past six months, “acacia wood cake stand with lid” has reigned in Amazon’s Top 20. It did drop down to #68 in September, so we won’t count it out quite yet. But who knows; we found it odd it ranked this high this long in the first place.

Products climbing highest fastest now

“Climbers” is our term for Top 20 shopper searches that weren’t in the previous Top 20. This month, we’ve got four to report.

Ranked 11^th: “creatine,” up from #51 in December

13^th: “toilet paper,” up from #36

19^th: “office chair,” up from #27

20^th: “gaming chair,” up from #23

All four are Amazon Top 20 regulars. They just got pushed out to make way for December gifts like “ps5.” But this year, there were two searches unrelated to the holidays that made their Top 20 debuts in December. These were “ram” and “ddr5 ram.” The latter has since dropped down to #38. But “ram” has remained.

Over a million searches in December! Way over, in fact: “ram” had very nearly 1.5 million. And it still has plenty now: 660,000+, enough to secure 16^th place in January’s Top 20. As you can see above right, this rise was sudden, reflecting the crisis dubbed “RAMageddon.” Prices spiked, and significant hikes are expected to continue throughout 2026. 

But its 41% Avg. CTR (click-through rate) is notably lackluster. And when calculated for the month, it’s got just 35%, down from 40% in December.

To illustrate a point, let’s compare its data with that of January climber “toilet paper.”

Ranked 13^th: “toilet paper,” up from #36 in December

See this Search Trend line chart? Now, this is what Amazon’s Top 20 regulars look like! “Toilet paper” also enjoys this Top 20’s highest monthly CTR; it’s 99%.

For Amazon, 99% is outstanding. Monthly click-through rates for its Top 20 lists have been averaging around 70%. What this tells us is that toilet paper shoppers on Amazon currently have unusually high “purchase intent.”

Tip! Amazon’s top searches and purchase intent

For any of you new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s smart to keep an eye on Amazon’s top keywords. You never know when a niche product like “acacia wood cake stand with lid” will go viral. The one before that, “outdoor plastic straw rug,” ranked high in search for years.

But for insight into what’s selling best on Amazon now, look to their click-through rates. It’s why we end every trend report with a Monthly CTR Roundup. You’ll see which of the top Amazon trending products have had the highest CTRs most recently.

Let’s take the case of toilet paper. Its 77% CTR in December was a bit lower than its Avg CTR of 80%. So January’s 99% tells us buyers have been restocking. And our data shows they behaved the identical way in Dec/Jan last year. For people selling toilet paper on Amazon, this would be useful to know.   

Roundup! What’s selling best on Amazon now

So, are you here for ideas of what to sell on Amazon? Then this is for you! It’s your insider access to which of this month’s Top 500 keywords show the most purchase intent. Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Which means, whatever their 12-mo CTRs, these are the products currently selling best.

Now, some of us here at eRank also sell on Amazon. We know how hard it can be to identify items a small seller can do well with there. So for every Roundup, we seek to feature products even Amazon Handmade artisans can get in on. Also, with Marketplace competition practically a blood sport, any products you can offer customized should give you an edge.

Before we begin, our usual word of caution. A good number of these are either trademarked, prohibited by Amazon, brand-restricted or otherwise tricky to sell. Look before you leap!

Ranking #1-100

Note: For readability, we’ll only shout out individual CTRs of 100%+. As you’ll see, Amazon CTRs that high are exceptional. But all have at least 80% for the month, which qualifies them as well worth researching.

While December had no qualifiers in its Top 20, this month there are three. It’s the trio at #11-13: creatine, mouse pad, and our friend toilet paper. Since “mouse pad” is something you guys selling in Custom can offer, let’s have a look.

#12: “mouse pad;” January CTR 83%

Hey, look at that! It’s the first of Amazon’s top keywords we’ve looked at to have the gold “trending this week” badge. And we also really like that Avg. CTR (twelve-month click-through rate). For Amazon, averaging 83% is well above average.

Moving on to the rest of this month’s Top 50, the next qualifier is #26 protein powder. All sorts of wellness supplements do exceptionally well on Amazon. “Creatine” makes every Top 20. If you are here to find out what’s selling best on Amazon now, supplements are up there. But if you are new to this niche, do your due diligence! Amazon is (understandably) particular about these products and their sellers.

And at #33 is another, magnesium glycinate; it has a monthly CTR of 101% for January. From here we need to drop down to #63 for the next qualifier: iphone 17 pro max case. Phone cases are another tricky category to sell in on Amazon. For a different reason: competition.

Tips on selling Amazon’s most popular products

Before you consider investing time or money in phone cases, spend a day reading Amazon’s main seller forum. So many new sellers report taking huge losses on phone cases, mistaking them as an easy way to start. Especially if you are new to selling on Amazon, avoid products with a “low barrier to entry.” That is, a niche without steep startup costs or one requiring advanced skill, prerequisite experience, or well-established wholesale relationships.  Competition in low-barrier niches is cutthroat, leading to price wars that profit margins are too thin to win.

As we mentioned, handmade or custom products can give you a competitive advantage over Marketplace sellers. But probably not with products like phone cases. Also, before you try anything trademarked, study the relevant Seller University articles regarding brands. Like our next qualifier, #69 owala.

Owala has its own storefront on Amazon. In practice, that typically means only Amazon or the brand itself can sell these products. Per their website, Owala does offer them in bulk for “authorized resale.” That’s just it, though: you’d need brand authorization expressly permitting you to sell their products on Amazon. Just plan on Amazon asking to see it.

And now back to our Roundup of Amazon’s for the last two qualifiers in the Top 100. At #76 is ethernet cable, then yep, it’s another phone case: #95 iphone 17 pro case.

Ranked from #101-200

At #105-106 there’s a pair: macbook air and standing desk. We featured “standing desk” in November’s trend report; it makes most Amazon Roundups. Could you offer these handmade or custom? Or how about this next one, #115 dresser?

#115: “dresser;” January CTR 81%

Nice! Another with the badge for being among the top Amazon trending products through mid-February. And its 12-mo average CTR is even higher than what it has for the month: 83%. Well above average for Amazon.

From here, we need to drop down to #134 for the next qualifier; it’s vitamin d. Skip just one though and we have #136 gaming desk. Anyone want to try their hand at those? They have a 89% Avg. CTR, even higher than dresser’s.

Next up, a pair: #138-139 magnesium and tomatoes. Skip ahead to #145 and there’s heated blanket, #152 monitor arm, and #154 shower curtain. We featured “shower curtain” in October’s trend report; these too make most Roundups. And we know people sell them in Custom.

At #162 there’s blender, then #164 rug, another we featured in November’s Roundup. Then there’s #166 shoe rack with a 109% CTR. We featured “shoe rack” in December; it’s a Roundup regular. In fact, “shoe rack” ranks #120 on Amazon’s Top Keywords for 2025, with an annual CTR of 106%. Offering them handmade or in custom dimensions would help you stand out from Marketplace competition.

The next qualifier is #169 couch, followed at #172 by creatine monohydrate. Then we have three pairs: #178-179 needoh and tv stand; #185-186 ashwagandha and iphone 17 case; #198-199 blanket and apple pencil. “Blanket” was another product we wrote about in December’s Roundup.

Next, ranking #201-300

How about offering personalized yoga mats?

#208: “yoga mat;” January CTR 106%

We did feature “yoga mat” back in October. But given that spectacular 106% monthly CTR stat it has, we decided it had earned another look. Searches are certainly up since then; New Year resolutions?

We also could see those of you in Handmade or Custom selling any of these next four. #225 desk lamp, #228 hand warmers, #230 desk mat, #236 laundry basket. We talked about “desk mat” in November’s Roundup; people sell them in Custom.

Next up is #239 vitamin c, followed by #246 blue light glasses with a monthly CTR of 110%. Then we have #250 floor lamp, #256 crocs and the pair at #263-264 shower head and fish oil. After those are #266 turbotax 2025 and #269 espresso machine.

There’s a pair at #274-275, electric scooter and anker power bank, followed by #281 packing tape. And the last three in the Top 200 are #287 bed frame, #290 sofa and #292 queen bed frame.

Ranking from #301-400

Here we open with #310 coffee table. Then #324 iphone 14, #327 coffee grinder, #330 hair dryer (with 102%) and #333 medicube. And at #338-340, our first trio: luggage, planner, fallout season 2. And check out the stats on “planner”!

#339: “planner;” January CTR 95%

We know a lot of you sell planners on Etsy. So, we scrolled down planner’s page in Keyword Tool to take a look at its related-searches table. There are some invitingly high click-through rates here!

Tip! Click the Search Trend header, circled in lavender here. That will sort your results by which are trending highest most recently. We highly recommend doing this. Otherwise, it’s easy to miss promising keywords that are seasonal, like sixth-ranked ‘teacher planner’ here. Or you might miss a search that’s new, like second-place ‘2026 planner’.

Here though, we did go with the default sort, which is by average search count, high to low. For filter, we chose “Broad,” circled in green. That shows us all searches with the word “planner.”

Something notable in these results: the 12-mo average search count for “2026 planner” is more than double that for last year’s “2025 planner.” Could it be that more people are using annual planners now? Or is it that more shoppers are buying them on Amazon US? Note too that “2026 planner” also has a higher Avg. CTR than last year’s version. 95% compared with 71% for “2025 planner.”

We do really like “planner,” of course; it has fantastic stats. But it’s a bit broad. Our pick of these is circled in orange: “daily planner.” Like “planner,” it’s got excellent search volume throughout the year. And we cannot stress enough how exceptional it is on Amazon to have an Average CTR so high: 117%. Spectacular purchase intent!

Resuming our Roundup…

Next up is qualifier #350 waterpik. It’s followed at #360-362 by a trio: humidifiers for bedroom, water filter, zinc. Skip two and the next is selling exceptionally well: #365 matcha has a current CTR of 148%.

At #369 is pull up bar, then another Roundup frequent flyer, #381 cat tree. We featured “cat tree” in November; it’s a product Custom and Handmade sellers can get in on. And winding up this section, more furniture: #383 table and #385 night stand.

Finally, ranked #401-500

And still more furniture: #410 computer desk and #418 ergonomic office chair. Then we have #419 water flosser and the pair at #424-425: surge protector and displayport cable. Next: #432 food scale and #434-435 usb c hub and tripod.

Starting at #443 are protector, #445 omega 3 and #453 stranger things. Next, #460 knife sharpener, then #466 stanley and at #470: blackout curtains.

#470: “blackout curtains;” January CTR 108%

While mostly used to block light, “blackout curtains” also work well as thermal insulation, helping lower energy bills. Maybe that’s why we’re seeing such a spike in its monthly CTR now. It was 70% in December; about average for Amazon. January’s 108% though is exceptional, and so has the cold been in much of the US this January. (And the heating bills!)

Back once more to the Roundup, at #479 is 2026 planner; it’s got 115% for the month. Then at #482 we have kettle, followed by #484-485 chia seeds and nightstand. “Nightstand” has 114%. And there are just two more: #489-490 floating shelves and markers; “markers” has 104%.

We hope some of these prove to be profitable leads for you.

As for us, we’re off to see what’s trending on eBay!

And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.