Amazon’s Top Keywords: Latest Updates!

Yep, we’re back again with the latest on Amazon’s top keywords. Let eRank take the guesswork out of your product research and SEO. We’ll show you which of Amazon’s most popular products are climbing fastest. Then we’ll analyze all Top 500 shopper searches to discover what’s selling best on Amazon now.

See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.

November’s Top 20 Amazon searches

1. electronics
2. ipad
3. monitor
4. airpods
5. laptop
6. headphones
7. lego
8. tv
9. hazbin hotel
10. keyboard
11. ssd
12. kindle
13. ps5
14. iphone
15. acacia wood cake stand with lid
16. gaming pc
17. apple watch
18. mouse
19. desk
20. gaming laptop

Now we get to see what everyone wanted for Black Friday-Cyber Monday! It does affect the Top 20. Gone are the humdrum searches for toilet paper, creatine, phone cases. What November’s Amazon shoppers want are deals – mostly on pricey electronics. Which means the Top 20 entries that are not electronics must be spectacularly popular.

Ranked 7^th: “lego,” up from #9 in October

Another is 9^th-ranked “hazbin hotel.” It’s an animated musical black comedy television series; season two premiered Oct. 29, exclusively on Prime. It must be fantastic. Has to be, to make Amazon’s Top 20 in November.

The third non-electronic item on the list is “acacia wood cake stand with lid.”

#15: “acacia wood cake stand with lid,” down from #7

We talked about this one in last month’s trend report; it was making its Top 20 debut. We still can’t figure out how, but here it is again this month. It ranks a little lower but in spite of the fierce competition, is still in the Top 20. All the way through to June, it had zero searches, then in just a month it got close to half a million. And up nearly to 900,000 in October; we’re stumped.

Let’s move on to this month’s climbers.

Amazon trending products

These shopper searches climbed highest fastest in November.

Ranked 9^th: “hazbin hotel,” up from #54

13^th: “ps5,” up from #22

16^th: “gaming pc,” up from #23

17^th: “apple watch,” up from #26

20^th: “gaming laptop,” up from #27

Not much more to say about “hazbin hotel.” There’s nothing about it that any of us selling on Amazon can touch without a license. Nor is any small business likely to be granted one. Hot Topic and BoxLunch sell Hazbin Hotel merch. Doesn’t appear we’re missing much; its current CTR is well below average.

In fact, nothing in November’s Top 20 shows exceptional purchase intent. The Top 20 keyword with the highest CTR for November is 19^th-ranked “desk.”

#19: “desk;” November CTR 86%

Not bad! The average monthly CTRs for Amazon’s Top 20 keywords runs around 72-73%. Desk’s 12-mo Avg. CTR is even better. Solid purchase intent.

Tip: Amazon’s top searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s smart to keep an eye on Amazon’s top keywords. You never know when a niche product like “acacia wood cake stand with lid” will go viral. But for insight into what’s selling best on Amazon now, look to their click-through rates. It’s why we end all our trend reports with a Monthly CTR Roundup. You’ll see which of Amazon’s most popular products have had the highest CTRs most recently.

And since your time has got to be especially precious now, let’s cut straight to it.

Roundup! Amazon’s top searches with 100%+ CTRs now

Here for ideas of what to sell on Amazon? Then this is for you! It’s your insider access to which of Amazon’s Top 500 keywords have had the highest CTRs most recently. For these Roundups, we draw our calculations exclusively from the most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Amazon now.

We know how hard it can be for small sellers to identify items they can do well with on Amazon. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy. Every month, we hope we’ll find something that even Handmade sellers can get in on. So far, we have, so: fingers crossed!

Before we begin, our usual word of caution. A good number of these are either trademarked, prohibited by Amazon, or otherwise tricky to sell there. Look before you leap!

Ranking #1-100

Note: For readability, we’ll only shout out individual CTRs of 125% and up. (Stratospheric for Amazon!) But all qualifiers will have at least 100% for the month. On Amazon, a monthly CTR of 100% indicates exceptional purchase intent. So, any here that are of interest to you should be worth researching.

Wow, not one qualifier in November’s Top 20. But last month, there was only one, “creatine.” The first qualifier for this Roundup is #31 owala, followed by #53 protein powder. There isn’t another until #87, but it has a miraculous 150% for November: it’s #87 vacuum. And that’s it for the Top 100! The skimpiest ever.

Ranked from #101-200

The first qualifier in this section is #108 macbook pro, followed by #123 rice cooker and #130 gaming desk. Not much of interest so far, but how about this next one?

#142: “standing desk;” November CTR 114%

Not as popular as it was in November 2024 but still, well over a quarter of a million searches. And for Amazon, a 12-mo Avg. CTR of 109% is promising. Could any of you in Handmade make these? Offering an artisan product might help set you apart from the competition.

Just two more qualifiers in the Top 200: #148 heated blanket and #192 monitor arm.

Ranked from #201-300

Here’s one that both Handmade and Custom sellers could get in on.

#204: “rug;” November CTR 119%

And it also has the gold badge indicating it’s trending in search this week. Next, we checked to see what Amazon’s search bar suggested for searches related to rugs. It had logo rugs, custom name rugs, personalized rugs, rugs with photos. There could be opportunity here!

Returning to the Roundup, next up are #207 magnesium, #221 mattress and #230 jellycat. Then at #257 is another with 150%: it’s ps5 games. And the last one here is #262 coffee table.

Next, ranking #301-400

At #307 is ashwagandha, another wellness supplement. A lot of these seem to do well on Amazon, making every Roundup. Then we have #311 mac mini, and at #313 cat tree.

#313: “cat tree;” November CTR 113%

Another with the gold badge; it’s still trending in search in the second week in December. “Cat tree” has made our Amazon Roundups before. And it’s one we could see a small business, even Handmade artisans, doing well with on Amazon.

Back to the hunt! The next qualifier is #344 mirror; that might be worth a look. Then there is #357 stanley; it has 150% for the month.

“Stanley” makes every Amazon Roundup. This niche might be one of those tricky ones, though. Counterfeits of the brand are reportedly rife; Amazon gets hypervigilant when that happens. So before you invest, we recommend searching the Amazon seller forums for any recent posts about Stanley-related problems.

Just three more here: #370 omega 3, #373 ipad air (133%!) and #391 water flosser.

Ranked from #401-500

First off is #418 iphone 17 pro screen protector. Yawn. The next three though all have potential.

At #435 is book shelf. We featured “bookshelf” (one word) in September’s Roundup; it ranked #182. That one now ranks #267 with an unremarkable CTR. “Book shelf” (two words) currently has 119%. Worth adding both to a Keyword List for research.

We really like the looks of this next one too. And we know a lot of you already sell them on Etsy.

#444: “press on nails;” November CTR 110%

Third in a row that has the gold badge! And up next is another promising qualifier; it’s got an even better CTR for the month.

#446: “desk mat;” November CTR 126%

And it too has eRank’s golden “Trending Now!” badge. Something for you Custom sellers? How about #484 mens socks? There’s just one left in this month’s Roundup: #499 can opener.

We hope some of these prove to be profitable leads. And that in the meantime, what you’ve got is selling like hotcakes!

As for us, we’re off to see what’s trending on eBay!

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.