We’re back again with the latest on Amazon’s top keywords. So, let eRank take the guesswork out of your product research and SEO. We’ll show you which of the highest-ranked shopper searches have been climbing fastest. Then we’ll analyze what all 500 top keywords tell us is selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
December’s Top 20 Amazon searches
- lego
- ipad
- ram
- monitor
- headphones
- keyboard
- kindle
- airpods
- laptop
- ssd
- electronics
- fallout
- ps5
- gaming pc
- tv
- mouse pad
- mouse
- desk
- ddr5 ram
- acacia wood cake stand with lid
Happy New Year, gang! Here we get to see what people got for Christmas, lol. Looks like a whole lotta people got Lego.
Ranked 1st: “lego,” up from #7 in November
In 2025, “lego” made nine of Amazon’s monthly Top 20 lists. Indeed, it ranks 10th overall on Amazon’s Annual Top 20 for 2025. As we can see above right, it was even more popular this December than last. With nearly two million searches, Year on Year, “lego” is up 21%.
Amazon trending products: these climbed highest fastest
“Climbers” is our term for Top 20 shopper searches that weren’t in the previous Top 20. This month, Amazon has four to report, including two we don’t recall seeing before. Let’s get to them.
Ranked 3rd: “ram,” up from #33 in November
12th: “fallout,” up from #481
16th: “mouse pad,” up from #28
19th: “ddr5 ram,” up from #61
“Fallout” is a video game developed into a TV series for Amazon Prime Video. The first season came out two years ago and was a hit; the second season premiered on December 16, 2025. Unlike Season 1’s release, Season 2 will drop weekly until the finale on February 4. So, expect “fallout” to reign among Amazon’s top keywords for a while. But given how fiercely Amazon protects its intellectual property, we’ll move on.
Ranked 3rd: “ram,” up from #33
How about that? We couldn’t recall seeing “ram” make an Amazon Top 20 before, and sure enough. Not only has it not made a Top 20 before. Until November, it hadn’t even ranked in a Top 500. November is when the ongoing AI-driven supply crisis caused consumer-grade RAM (e.g., DDR4 and DDR5) prices to really skyrocket.
Which explains why we’re also seeing our other Top 20 newcomer.
Ranked 19th: “ddr5 ram,” up from #61
But we doubt many of us are selling these on Amazon. So, let’s move on to a product that any of us could sell.
Ranked 16th: “mouse pad,” up from #28
Now, that’s more like it! Here looking for Amazon trending products you can sell? Mouse pads are popular year round, and they’re right at that $15-$30 sweet spot for gifts, too.
Calculated for the month, “mouse pad” also has the third-highest click-through rate (CTR) in December’s Top 20. “Kindle” has the most with 76%; “desk” has 73%; “mouse pad” has 70%. If you’ve only sold on Etsy so far, those might seem lackluster. But Etsy consistently has the most high CTRs we’ve seen in ecommerce; eBay’s are the lowest. Amazon is in between.
In fact, we just checked: the average monthly CTR for this Top 20 works out to be just 50%. Which makes mouse pad’s 70% exceptional! No. 1 “lego” has just 41%; the lowest is 23% for “electronics.” Now, that is some lackluster purchase intent.
Tip! Amazon’s top searches and purchase intent
For any of you new to selling online, this will be a highly useful tip.
On ecommerce sites, click-through rates reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
So yes, it’s smart to keep an eye on Amazon’s top keywords. You never know when a niche product like “acacia wood cake stand with lid” will go viral. The one before that, “outdoor plastic straw rug,” ranked high in search for years.
But for insight into what’s selling best on Amazon now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll see which of the top Amazon trending products have had the highest CTRs most recently. For instance, the product with the highest monthly click-through rate in December’s entire Top 1000 is this one.
#771: “squishmallow;” December CTR 126%
Given that 66% Average CTR stat, squishmallows must sell like hot cakes around the holidays. December’s 126% is absolutely stellar!
Roundup! What’s selling best on Amazon now
Here for ideas of what to sell on Amazon? Then this is for you! It’s your insider access to which of this month’s Top 500 keywords show the most purchase intent.
Bear in mind, these calculations are drawn exclusively from our most recent full month of data. So, regardless of their 12-mo CTRs, most of these products should be what’s selling best on Amazon now. Any Christmas-related searches, add to a Keyword List. That way, you’ll be a step ahead on product research for 2026 holiday shoppers.
Some of us here at eRank sell on Amazon. So, we know how hard it can be to identify items a small seller can do well with there. Every Roundup, we hope we’ll find something even Handmade artisans can get in on. And so far, we have, so: fingers crossed!
Before we begin, our usual word of caution. A good number of these are either trademarked, prohibited by Amazon, or otherwise tricky to sell there. Look before you leap!
Ranking #1-100
Note: With the 100% CTR threshold we’ve used for 2025’s Roundups, only eight keywords in the Top 500 would have qualified. So, just as we had to do for Amazon last January, we’re adjusting its Roundup parameters. Dropping Amazon’s cutoff to 80% yields a more typical number of qualifiers.
As usual, for readability, we’ll only shout out individual CTRs of 100%+. As you’ll see, December CTRs that high are exceptional! But all have at least 80% for the month, qualifying them as well worth researching.
Our first qualifier is #23 gaming chair, followed by #32 heated blanket and #50 owala. The Top 100’s first high flyer is #51 creatine; it has 102%. Then at #52 there’s iphone 17 pro case. After that, we have to leapfrog over bunch before the next; it’s #75 blanket. And since that’s a product even Handmade artisans could get a piece of, let’s have a quick look.
#75: “blanket;” December CTR 80%
Nice! “Blanket” hasn’t dropped below 150,000 searches/mo once in the past 15 months. And its 12-mo CTR is even higher than it is for December. Those of you looking for ideas of what to sell on Amazon, this product’s worth a look.
Resuming our Roundup, there are only three more qualifiers in the Top 100. These are #81 magnesium glycinate, #90 air purifier and #99 protein powder.
Ranked from #101-200
The first here is #107 macbook air; for the next, we have to drop to #133 for space heater. Skip one and there’s gaming desk; the next is #148 crocs. Then at #154 we have dog toys. Since that’s another product Handmade artisans could offer, let’s pause (ouch!) for a look.
#154: “dog toys;” December CTR 84%
We’re on a roll: another of Amazon’s top keywords that’s still trending in search this week! For everyone looking for what to sell on Amazon, we checked: you can sell personalized dog toys in Amazon Custom. Selling in Amazon Custom is another way a small business can whittle down Marketplace seller competition. While you do need to get approved to sell in Custom, unlike Handmade it’s easy and quick. (And nothing like the strict brand gating you find in many Marketplace categories.)
Back on the Roundup, the next qualifier is #156 weighted blanket. If you’re in Handmade and selling blankets, could you add weights to them? Or personalize ready-made ones? Weighted blankets have been trending since 2019 and show no sign of stopping. These days, lots of these shoppers are looking for something beyond the basic. Sounds like an ideal niche for Handmade artisans to target.
Up next, we have #158 rice cooker and #161 standing desk. Seems like “standing desk” makes every Amazon Roundup; we featured it in November’s report. We could see a Handmade artisan doing well with these on Amazon.
From here we have to jump a bunch again before the next; it’s #183 uggs. And there are only four more in the Top 200. Monitor arm is at #187; from there, skip one for electric toothbrush; skip two more for dresser. The last is #200 stanley cup.
Next, ranking #201-300
The first two qualifiers here are #210 blender and #215 tv stand. We suppose you could sell handmade tv stands on Amazon, but we like this next one better. A frequent high flyer we’ve featured in Amazon Roundups before: it’s shoe rack with 104% for December.
#232: “shoe rack;” December CTR 104%
No gold badge for “shoe rack.” But holy cow, that Avg. CTR stat more than makes up for it! That’s the highest 12-mo click-through rate in this report so far. If you could offer customization on these, that should give you an edge on Marketplace sellers. And let you charge a worthwhile price for them too.
Returning to the Roundup, #232 “shoe rack” was actually the first in a trio of qualifiers. The other two are medicube and walking pad, followed by #238 bidet, #248 monitor stand and #252 stanley. Next are #256 rug and #258 towel warmer; thereafter though, there’s a lull that lasts through #302.
Ranked from #301-400
At #303 we have desk lamp, then #307 hair dryer and at #315 shower curtain. “Shower curtain” is another of Amazon’s top keywords that seems to make every Roundup. And since it’s a product Amazon Custom sellers offer, we’ve featured it before. Here’s how it’s looking these days.
#315: “shower curtain;” December CTR 92%
Look at that: “shower curtain” hit its 15-mo low in December and yet nevertheless had 227,830 searches! Coupled with its 12-mo click-through rate of 99%, we see opportunity here for Custom and Handmade sellers.
From here though, we have to drop down to #341-342 for our next qualifiers: coffee grinder and hangers. But then, skip just one and there’s high flyer nike socks with 109% for December. And it has a CTR twin at #363, blue light glasses, also with 109%. Skip three and at #367-368, there’s wallet for men (Handmade?) and computer desk.
Fall a dozen farther down for two more qualifiers, #381-382 table and shower head. A high flyer follows: it’s #386 heated gloves with 106%, followed by #399-400 iphone 17 pro and ninja creami.
Finally, from #401-500
At #411 we have fuzzy socks (Handmade shoutout!), then #417 electric kettle with a 111% CTR for December. Next is #418 lip gloss, followed by #421 winter gloves, #429 laundry basket and #438 electric blanket. At #441 is aula f75, then #449 iphone 17 pro screen protector, #456 tripod, and #459 bose headphones. Just four more: #474-475 ashwagandha and matcha; #479 christmas pajamas. And winding up on a high note at #489, it’s pull up bar with 110%! (Haha, add it to a Keyword List for top-selling products related to January resolutions.)
And that is it for this Roundup. We hope some of these prove to be profitable leads for you.
As for us, we’re off to see what’s trending on eBay!
And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
