Here at eRank, we’re back again with Amazon’s top keywords. Let us take the guesswork out of your product research and SEO. We’ll show you Amazon’s most searched items. Then we’ll analyze what these trending shopper searches tell us about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
January’s Top 20 Amazon searches
- laptop
- monitor
- outdoor plastic straw rug
- headphones
- keyboard
- kindle
- desk
- mouse
- ipad
- ssd
- toilet paper
- airpods
- beast games
- tv
- office chair
- mouse pad
- eggs
- lego
- ps5
- paper towels
Oh this is so interesting: Amazon has a wild number of climbers this month! “Climbers” is what we call Top 20 keywords that weren’t in the previous month’s Top 20. We begin all our trend reports with these because they’ve climbed highest fastest most recently.
On the ecommerce sites we cover, these Top 20 turnover rates vary a lot. Etsy’s is highest, averaging nine to 12 shopper searches new Month on Month, while eBay is comparatively placid. It typically has only three, maybe four new Month on Month. Amazon’s Top 20 turnover averages five or six – with, it seems, one exception: every year in January.
The Top 20 Amazon searches climbing highest fastest now
A year ago in January, Amazon had 11 climbers; twice its usual. This year, there are eight. Here they are in current rank order, their former rank last.
#7 desk, up from #23
#8 mouse, up from #27
#11 toilet paper, up from #24
#13 beast games, up from #41
#15 office chair, up from #25
#16 mouse pad, up from #21
#17 eggs, up from #146
#20 paper towels, up from #48
Following the upheaval of two months of holiday shopping, January on Amazon is a course correction. The mundane, everyday searches return. In fact, we compared 2025’s January Top 20 with January 2024’s. It had four of the same climbers we have this year:
- desk
- toilet paper
- office chair
- paper towels
Normally, these are among Amazon’s Top 20 regulars. They just get dislodged by holiday shopping searches. In other words, they aren’t “climbers” in the trending sense. Instead, it’s the norm for them to be this high.
Top holiday 2024 searches
Next, let’s consider which of December’s Top 20 keywords dropped out of this month’s Top 20. We rarely look at sliders. But in the case of December searches, doing so suggests which gifts were hot this year on Amazon. Here, we’ll list them in order by their rank in December, followed by their rank (if any) now.
#13 apple watch, now #35
#14 nintendo switch, now #57
#15 stocking stuffers (disappeared from January’s Top 1000)
#16 white elephant gifts for adults (disappeared from January’s Top 1000)
#17 gaming chair, now #28
#18 air fryer, now #27
#19 gaming pc, now #25
#20 iphone, now #26
We assume few of you are selling apple watches on Amazon. But we do think two of these are worth adding to a Keyword List for the 2025 holidays. Small sellers on Amazon, even Handmade sellers, could offer “stocking stuffers” and “white elephant gifts for adults.”
As mentioned in December’s report, by November “stocking stuffers” was up 64% Year on Year. And in December, it was up 74%: from 500,000+ searches to 885,000+!
We hardly ever see a keyword reach Amazon’s Top 20 in a niche that handmakers can get a piece of. Same goes for “white elephant gifts for adults.” That too had over 800,000 searches in December. Something to think about for next holiday shopping season?
Only two searches on January’s Top 20 aren’t regulars resuming their usual places. So let’s take a quick look at those. Then we’ll do a deluxe version of our insiders’ Monthly CTR Roundup. See if we can tell what’s selling best on Amazon now.
Ranked 13th: beast games, up from #41
More often than not, whichever Amazon Video property is hot will make the monthly Top 20. Last January’s was “hazbin hotel.” This year, it’s “beast games.”
“Beast games” charted quite high in December too; 565,170 searches. It’s just that December’s Top 20 was far more competitive, the threshold around 785,000 searches. January’s 635,000+ proves the US has loads of fans.
Not so Canada though!
For those of you on a small screen, the US has 47.7%; the UK 21.2%, Germany 16.8%. The fourth-largest slice of the pie goes to “Other:” countries with tiny pieces, smaller than 0.3%. That’s what Canada has: 0.3% searchers – and “Beast Games” was filmed there. The production took over a dormant airport in Toronto, transforming it into “Beast City” for the duration. (Maybe that’s what made Canadians sour; they’re converting Beast City into housing, parks and public art displays.)
This next shopper search is one we’ve never seen make a Top 20 list before.
Ranked 17th: eggs, up from #146
We were shocked that people have gotten so desperate they’re resorting to Amazon for eggs.
Haha: wrong. Turns out Amazon does fine supplying tons of eggs, has for years. It’s done through Amazon Fresh, and we learned 3P (third-party) sellers are welcome to offer items via Amazon Fresh. If you think you might be interested, here’s Amazon’s guide.
That said, as you can see, shoppers hunting for eggs on Amazon are currently at a 15-mo high. There were 583,190 searches in January. As it happens, the former high was January a year ago: 442,050 searches. Which means this keyword is up Year on Year by 32%.
Seems egg sales have been thriving right along on Amazon. In 15 months, search volume hasn’t dropped below 355,960/mo. So some of you might well be wondering: what’s up with the measly 71% Average CTR? Especially if you are used to Etsy’s CTRs (click-through rates).
Quick explainer: Amazon click-through rates
Are you new to selling online?
We care about clicks and click-through rates because on ecommerce sites, they can indicate “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one just browsing).
And actually, it’s not that Amazon’s CTRs are low; it’s that Etsy’s are unusually high. So even though the shopper search “eggs” is at its 15-mo high on Amazon? Its monthly CTR for January is still just 77%. And that 77% is among the higher CTRs in January’s Top 20; fourteen keywords have less.
In fact, the lowest belongs to No. 3 “outdoor plastic straw rug” – its monthly CTR is just 31%! Yet it ranks second overall on Amazon’s 2024 Top 20! In 2024, “outdoor plastic straw rug” got over 10 million searches. It made Amazon’s Top 20 list every month of the year.
Undeniably, it’s one of Amazon’s most popular product searches. But how many are selling? Calculated for the year, its CTR is 29%. If we were looking for a new product line, we wouldn’t choose this one.
So then, what is selling best on Amazon these days? Let’s see what this past month’s CTRs suggest. We’ve calculated which top keywords had the highest monthly CTRs for January, our most recent full month of data. If you’re here for ideas of what to sell on Amazon, this lightning round is for you!
Roundup! Amazon’s top keywords with 100%+ CTRs now
Of January’s top keywords, all these have monthly CTRs of 100% or higher. On Amazon, monthly CTRs this high are exceptional. Therefore, regardless of what their 12-mo average CTRs may be, these are Amazon’s most popular products with buyers now.
We know it’s especially hard for small sellers to identify products you can do well selling on Amazon. That’s why we’ve decided that rather than the standard Top 250, we’d root through the Top 500! We found some even Handmade and Custom sellers can get in on.
Before we begin, our customary word to the wise: a good number of these are trademarked. Or otherwise off-limits, prohibited or tricky to sell on Amazon. But we hope you’ll find some worthwhile leads that prove to be profitable for you.
Ranking 1-100
Not a one in the Top 20, but that isn’t unusual for Amazon Roundups. The first qualifier is #24 protein powder; it has a monthly CTR of 103%. And from here, for readability we’ll only shout out individual CTRs that are 125% and up.
There isn’t another until #41 9800x3d. Next is #52 iphone 16 pro max case. And then we have to skip ahead to #85 for gaming keyboard which has a 150% CTR! But that’s the last in the Top 100.
Ranking 101-200
The first qualifiers here are #123 yoga mat and #131 shoe rack (a regular on Amazon’s roundups). And then we have to leapfrog 20 to reach #151 coffee table – worth it though: it’s got 140%. Next is #165 stanley cup. Skip ahead nine and there’s a pair at #175-176: owala and floor lamp. Skip five more for #182 iphone 15 and #184 bidet. Finishing out the Top 200: #194 luggage and #196 desk lamp.
Ranked 201-300
Slow start here; the first is #233 dog food, then #240 monitor. (Next, we’ll sneak in a runner-up with 99% that some of you could make or customize: #246 blanket.) Then at #251-252 there’s a pair: iphone 13 and label maker. After that, no more until the last in this set: #290 home decor with a CTR of 131%.
Ranked 301-400
Here we’re off to our best start so far: #303 sofa has a 150% CTR! And the next is worth waiting for too: it’s #327 candles – another for our handmakers! After that though it’s a snoozefest until #355, and it’s twin mattress (yawn). But right after is one that more of you could sell: #357 desk mat.
At #363 is coffee grinder. Then another 99% runner-up we’re slipping through because we know plenty of you sell these: #367 planner. After that is #371 berberine, then we skip ahead to #385-386 for stanley and omega 3.
Next, at #391, another planner entry, this one though has a 127% CTR: 2025 planner. And its data was so unexpected, we had to share:
Because we were going to suggest adding it to a Keyword List for posting in October. But were we wrong! “2025 planner” started picking up steam back in April with 5,550 searches. By August it had over 13,000, and then really started screaming to its peak in December of 265,540. All with a 12-mo CTR of 109%. Awesome.
And we’ll close out the Top 400 with another 99% CTR runner-up that has potential. It’s #396 ski mask. We looked: Amazon shows custom and/or personalized ski masks listed in Amazon Fashion. We took a quick peek at this one too in Keyword Tool; looks worth researching.
Ranking 401-500
Another 99% CTR runner-up to start us off here since it’s one lots of you can sell: #419 journal. There isn’t a legit qualifier until #445 mop; it’s got 129%. The next is #455 iphone 15 pro max case. And then no more until the pair at #472-473: blackout curtains and iphone 13 case.
Speaking of ski masks, at #485 is balaclava. And the last in this month’s Top 500 is #491 dog bed.
As for us, we’re off to see what’s trending on eBay!
As always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
