Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss what’s new in your Top 20 searches. Then we’ll analyze what your Top 250 keywords tell us about what’s selling best on Etsy these days.

Tip: See what Australia’s top Etsy keywords were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the UK’s trend report or Canada’s first? And here is the US (or watch a quick video summary of it: thanks, Pam Duthie!) 

Top 20 Etsy keywords in September

1. corporate gift
2. beaded bracelets
3. blythe doll
4. paintings
5. gifts for the couple
6. book embosser
7. prints
8. vintage rings
9. procreate stamps
10. womens clothing
11. ring
12. jewellery
13. taylor swift
14. keychain
15. wedding rings
16. baby
17. hobby horse
18. demon slayer
19. 1^st birthday
20. stitch cake topper

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

Welp, Aussies, looks like Etsy decided to give your Top 20 a makeover for September. (They did the same to Canada’s, by the way.) Of your Top 20, only three keywords were on last month’s list. And of your 17 climbers, 14 are screamers. That is definitely a record.

For anyone new, “screamer” is our pet name for Top 20 searches that didn’t make the previous month’s Top 1000. Last time you have four screamers, a little higher than your historical average. Fourteen is bonkers.

September’s Top 20 searches that climbed highest fastest

These are this month’s climbers and screamers. They are in current rank order, their rank (if any) in August last.

Ranking 1^st: “corporate gift,” (screamer; wasn’t in August’s Top 1000)

2^nd: “beaded bracelets,” screamer

3^rd: “blythe doll,” screamer

4^th: “paintings,” screamer

5^th: “gifts for the couple,” screamer

6^th: “book embosser,” screamer

7^th: “prints,” up from #45

8^th: “vintage rings,” screamer

9^th: “procreate stamps,” screamer

10^th: “womens clothing,” up from #306

12^th: “jewellery,” up from #82

15^th: “wedding rings,” screamer

16^th: “baby,” screamer

17^th: “hobby horse,” screamer

18^th: “demon slayer,” screamer

19^th: “1^st birthday,” screamer

20^th: “stitch cake topper,” screamer

Your top search in August was “furniture.” Let’s have a look at September’s No. 1.

Ranked 1^st: “corporate gift;” screamer

Here it is in our shiny new version of Keyword Tool. 

A dud if we’ve ever seen one. Canada had this same screamer, and theirs had the same monthly click-through rate as yours: just 2%. We’ve never seen a monthly CTR that low in any Etsy Top 20. Yet, Canada had three this month. And so do you.

Your other two are “gifts for the couple” and “stitch cake topper.” We checked; their data in Keyword Tool is as unpromising as corporate gift’s. Etsy must have been promoting these in September. That would account for the spike in searches. Customers were curious enough to click the promo but didn’t click through many listings. These shoppers lacked “purchase intent.”

Tip: top Etsy searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s always good to keep up with the top Etsy searches. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll see which of Australia’s top Etsy keywords have had the highest CTRs most recently.

Unlike the duds just mentioned, you do have five screamers that qualify for this month’s Roundup. Indeed, their CTRs for September are 146%+! Even for Etsy, which has the most high CTRs of the top ecommerce sites, that is wildly high. Let’s take a look at those next.

Ranked 3^rd: “blythe doll;” September CTR: 146%

The original 1970s Blythe dolls are rare collectibles. Still in production, they went viral on TikTok over a year ago, as have all things cute.

Despite that CTR, oof. We don’t like the look of that line chart; we moused it and all but this month had zero searches. So, as with all single-mo spikes, don’t rush to invest your time and money yet. Add “blythe doll” to a Keyword List; let that tool report back to you for a while first.

Ranked 4^th: “paintings;” September CTR: 148%

Better!

For seven of the previous 14 months, “paintings” has had 1,000+ searches. But its previous high, in July 2024, was just 3,650. Therefore, we’re dubious that September’s 17,000 searches were all initiated by shoppers. More likely, the majority clicked one of those enticing homepage promos Etsy does so well. And 25,000+ of those shoppers went on to click individual listings. They’re paintings; some shoppers probably did so just for the eye candy.

Anyone here looking for ideas of what to sell on Etsy? Before you decide on this one, give it a couple more months to see if demand stays high.

Ranked 6^th: “book embosser;” September CTR: 149%

This got 15,520 searches this past month. For such a niche item, that seems high. On the other hand, reading is trending. We’ve been seeing “Blind Date with a Book” vendors at craftsy flea markets all summer here. Even so, we’re skeptical.

Odd. Other than September 2024 and this September, search volume never climbs above 250/mo. “Book embosser” got 1,200 searches last year in September, and now this. Year on Year, it’s up 1193%. We wish we could believe in this one. We’ll need to see it trend more than once a year before we do.

Ranked 8^th: “vintage rings;” September CTR: 146%

Canada had “vintage ring” (singular) as a screamer with a remarkably high CTR, too. Let’s see yours.

Oh dear. We checked; even when we included near matches, searches didn’t climb above 1,000/mo before September. There is good news for Vintage sellers, though. You have 21 keywords with “vintage” in your Top 1000, 14 of them in the Top 500. Three times as many as you had in August. Back in September 2024, there was only one!

And of course the news is always good for you ring sellers Down Under. In the Top 20 alone, there are three ring searches this month. Twenty more made this month’s Top 1000. Your only trouble is competition. Notably, “vintage rings” has a quarter of the competition “rings” has. Just give it a bit more time before investing; see where it goes from here.

The fifth of these screamers with stellar September CTRs is “demon slayer.” The movie’s Australian release was in September, which explains why it’s in your Top 20. We hear the franchise is fine with fan art – as long as it’s for personal, non-commercial use. We are data geeks, not attorneys, but “personal, non-commercial use” clearly precludes putting it on Etsy. So, let’s go see what you can sell that’s selling well Down Under these days.

Roundup! Australia’s top Etsy keywords with 125%+ CTRs now

If you’re here for ideas of what to sell on Etsy, then this is for you. Your insider access to which of Australia’s Top 250 Etsy searches show the most purchase intent. As mentioned earlier, of the top ecommerce sites, Etsy has the most keywords with high CTRs. Even for Etsy though, CTRs of 125% and above are exceptionally high. Keep in mind, these calculations are based exclusively on our most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy in Australia now.

Our customary word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap.

Ranking #1-50

Note: For better readability, we’ll only shout out a few individual CTRs. All have at least 125%, which means they’re worth your researching further.

Back in August you had fourteen qualifiers in your Top 20; nine had been your former record high. For September, you have eight. First, the four screamers we just discussed: #3 blythe doll, #4 paintings, #6 book embosser and #8 vintage rings. Next, three with 149% (!): #10 ring, #11 jewellery, #13 taylor swift. And then #18 demon slayer.

Moving on to the rest of your Top 50, there’s a pair at #28-29: pearl necklace and dog collar. The next is #35 etsy sellers. We decided to check that one to confirm it was a product search.

#35 “etsy sellers” – September CTR: 145%

We did an incognito search of Etsy Australia’s homepage. It generated plenty of listings.

Fourth-highest is one selling “40 Free Etsy Listings for New Shops” for only AU$0.32. (Amused as we were, we don’t advise this; it violates Etsy policy.)

Returning to our Roundup, at #38-39 is a pair: opal necklace (149%!) and pokemon. Skip two and there’s another: #42-43 kimono and library shelf labels, then #45 book sleeve. And this group winds up with a trio: #47-49 graduation gifts, christmas, and halloween.

Incidentally, if any of you were concerned that “halloween” ghosted this month’s Top 20? Don’t be!

It might be hard to tell on the line chart but “halloween” is actually well up Year on Year. It got 2,000+ more searches this September; it’s up 43%. How can that be if it ranked in the Top 20 last year and only #49 this year? Same as Canada’s this month, the overall search volume of your Top 1000 is much higher.

Last September, you only needed 4,550 searches to make your Top 20. This year, the threshold was 9,500. We’re hoping this means more sales for you guys!

Ranking #51-100

Our first high-CTR qualifier here is #52 coastal wall art. For the next we need to jump a bunch but it’s for a trio, all with September CTRs of 147%! These are #69-71 wood wall art, opal earrings, and fathers day.

Next are #79 toothless; #81 mugs; and #84 van cleef bracelet. Then at #90-91 there’s a pair, graduation gift and crochet flowers. And the last three here are #93 incense holder; #98 etsy discount codes; and #100 korean.

Next, from #101 through #150

Right off the bat at #104-106, a trio: baby blanket, baptism candle, stickers. Stickers has 150%, which is as high as ours go! Then there’s #108 press on nails; #114 gold chain; #118 silver necklace; and #121 van cleef. That’s the second “van cleef” so far; there are five altogether in this Top 1000, all with 145%+ CTRs. We had to take a peek.

#121 “van cleef” – September CTR 147%

Another lead for you Vintage sellers? (They were founded in 1896.)

And straight back to our Roundup: #125 birthday gift for him; #128 matching rings (149%!); and #138 nails. Then a trio: #140-142 teacher gifts, cyberpunk mask, wall key holder. And just two more for this group: #146 procreate brushes; #148 cosplay horns.

Ranking #151-200

Straight out of the gate at #151-152: stardew valley and gold necklace. Jump ahead #165 for silver rings. There’s a pair next, #170-171 harry potter invitation and katseye poster. And then at #174-178, it’s our first quintet of qualifiers. Leather, mahjong, matcha bowl, invincible, and horns.

Skip just two and at #181-185 there’s another quintet, all with 145%+ September CTRs! Floating shelf, moon witch oracle deck, tatting, silver bangle, and primarch. Skip one and there’s a trio: #187-189 baldurs gate 3, halloween home decor, vtuber model. And then two pairs: #192-193 doll, ita bag and #196-197 van cleef necklace and candle.

Finally, ranked from #200-250

At #202 is flask, followed by the pair at #205-206 diamond necklace, funny pins, then at #208 antique. Next, you have a sextet, all but the first with 146%+ CTRs for the month. The first, digital products, is a phenom with 150%.

#213 “digital products” – September CTR 150%

This search has made your Top 20 twice this year, in April and May; in July it ranked #25.

In recent years, we’ve had the sense that digital items do especially well on Etsy in Australia. So it is surprising that competition for “digital products” is this low: fewer than 5,000 Australian Etsy listings! Yet search volume has only dropped below 1,000/mo once in the past 15. If you’re here for ideas of what to sell on Etsy, this is worth researching.

Back to the rest of that sextet, from #214-218: cutecore, frog, macbook case, kadence child theme, palestinian keffiyeh. By the way, it’s “cutecore” that’s fueling the popularity of Blythe dolls. All things cute are popular products on Etsy. Keywords with the word “cute” make multiple Top 100 lists in our Monthly Trends tool. We began noticing it on US lists before the pandemic, which seemed to spread it worldwide.

#214 “cutecore” – September CTR 147%

Keep an eye on this one.

Now, don’t go changing your SEO yet (and never your top sellers!). But if you have cute items, definitely add this to a Keyword List. If it stays high next month, put it to work before your competition catches on.

And back on our Roundup, at #220 we have plaid; #222 bookmark; and #226 room decor. Then at #235-237, a high-flying trio with 146% CTRs: harajuku, lino print, locket. And the last for this Roundup is #248 epic the musical.

We hope some of these prove to be profitable leads for you!

As for us, we’re off to see what’s trending on Amazon and eBay

As always, we love hearing what you think. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.