Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in August

1. art
2. necklace
3. stickers
4. jewellery
5. rings
6. vtuber model
7. home decor
8. gift
9. coloring book
10. digital products
11. japanese wall art
12. green floral round rug
13. floral round rug
14. custom flag
15. wedding gift
16. t shirts
17. spiderman
18. tshirt
19. womens clothing
20. desk mat

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database.

Congrats, Australia! Those trademarked birthday invitation searches have decamped from your Top 20. Your last Top 20 had seven. So annoying! We hate seeing so much Top 20 real estate being wasted on keywords you can’t use.

This month, the climber in your top spot is one we love to see. Up from ranking #50 a month ago, here’s your No. 1: “art.”

And how about that: it’s also sporting eRank’s gold “Trending in Search!” badge. That tells us “art” is still among Australia’s top Etsy keywords this week. Even better, when we calculated its click-through rate for the month, “art” has got 149%. That is a ton of purchase intent!

Tip! Click-through rates and purchase intent

For those of you new to selling online, this will should prove to be a highly useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. Clicking through many listings on every page is behavior associated with the intention to buy. It shows this customer is not just browsing for ideas or eye candy. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with Australia’s highest trending Etsy searches, certainly. Because who knows when something like #11 “japanese wall art” shoots to the top – and turns out to be a unicorn! (More about those in a bit.)

But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of Australia’s top Etsy keywords have had the highest CTRs most recently. First though, let’s have a look at all of your climbers.

Climbing highest fastest this month

Climbers is our term for Top 20 keywords that weren’t in your previous Top 20. This month, there’s higher than normal turnover: 14. But what’s more remarkable is that five of them are screamers. That’s our pet name for searches that weren’t even in your entire Top 1000 a month ago. Because they scream to the top, seemingly out of nowhere. Five screamers is a lot!

These are in order by current rank, their former rank last. This way, you see at a glance which have climbed highest the fastest, and which are new.

Ranked 1^st: “art,” up from #50

2^nd: “necklace,” up from #304

5^th: “rings,” up from #60

9^th: “coloring book,” screamer (didn’t make July’s Top 1000 at all)

10^th: “digital products,” up from #26

11^th: “japanese wall art,” up from #72

12^th: “green floral round rug,” screamer

13^th: “floral round rug,” screamer

14^th: “custom flag,” screamer

15^th: “wedding gift,” up from #355

16^th: “t shirts,” up from #33

17^th: “spiderman,” screamer

19^th: “womens clothing,” up from #158

20^th: “desk mat,” up from #22

Obviously, the screamers climbed highest fastest. The first, “coloring book,” you could add to a Keyword List, but we’d counsel against doing more for now. In the past 15 months, this is only the third time it’s had more than 50 searches. As for “green floral round rug” and “floral round rug,” both are just single-month spikes. But “custom flag” just might have some promise.

Ranked #14: “custom flag” – August CTR: 150%

Unlike your previous three screamers, we have seen “custom flag” make an Etsy Top 20 at least once before. And for you it’s had 2,500 searches/mo three times recently. If it climbs again in December and January as it did last year, it will be another unicorn to add to your flock. Now, let’s go see if we can find some more, shall we?

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 200 highest-trending Etsy searches show the most purchase intent.

Analyzing monthly CTRs is how we spot opportunities for you. The ones we get most excited about are in the Top 200 and have:

• 125%+ CTRs for the current month
• 100%+ Average CTRs
• 1,000+/mo searches in 5+ of the past 15 months
• Low competition (green in Keyword Tool)

In short, popular products with low competition that are in demand and selling well. We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup so far, we have managed to find a few. Fingers crossed!

Note that we drew these calculations exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, these items are what’s selling best on Etsy AU now.

Ranking #1-50

Note: For readability, we’ll only shout out a handful of individual CTRs that are sky high. Just keep in mind that our 135% threshold indicates exceptional purchase intent. Which means any qualifying keywords you see here that interest you will be worth researching.

You have eight high flyers in your Top 20. That is an extraordinary number to have; one or two is typical. They are art, stickers, rings, green floral round rug, custom flag, t shirts, spiderman, and desk mat. We featured “desk mat” in your Roundup last month; it is one of your unicorns.

Moving on to the rest of your Top 50, next up are #21 3d printed and #23 phone cases. Then there’s a trio at #25-27: cufflinks, bathroom, and template, followed by #41 floor lamp. Unicorn alert!

#41 “floor lamp” – August CTR: 146%

Indeed, pretty much a picture perfect unicorn at that! For the past six months straight, “floor lamp” has had 1,000/mo searches. Yet barely 1,000 Australian listings use this keyword! Here for ideas of what to sell on Etsy? This one looks promising.

Meanwhile, let’s get back to the Roundup. Next up: #42-45 crochet pattern, colouring pages, gold ring, and large wall art. (By the way, #43 “colouring pages” has a far higher CTR than #9 screamer “coloring book.” That has 92% for the month; “colouring pages” has 146%.) And this Top 50’s final three qualifiers, all high flyers, are acotar, cat, and chain for men.

Ranked from #51-100

That run of high CTRs continues with a sextet, all with monthly CTRs of 146%+! From #51-56: back to school workbook, ayn thor skin, dtf, dtf half tone, keycap, and jade earrings. Looking for ideas of what to sell on Etsy? Or here to find out what’s selling best? Here’s a lead: keep an eye on keywords with “dtf.”

One to watch: #53 “dtf” – August CTR: 147%

The popularity of DTF (Direct To Film) transfer printing has really soared. On Etsy US, “dtf” has spectacular stats – including Competition; about three-quarters of a million listings: yikes! But so far, this is not so for the UK, Canada, or Australia. Given how increasingly preferred DTF printing has become, we doubt that will always be the case.

Even now, there are nine searches with “dtf” in your Top 1000. They all rank #213 or higher. And every one of them has a current CTR of 145%+. Could this be an opportunity to get in on early and make a niche your own? Worth researching!

Next up on the Roundup, a quintet of qualifiers. From #58-62: house numbers, gmmtv, graphics, michael jackson smooth criminal, and tiki mug. Skip just one and there’s #64 pastel faux flower arrangement. Skip one again and there’s a pair: stationery and stud earrings. Then skip one more for a quartet: picture frame, pokemon binder, tshirts, and desk.

At #75-78, another quartet: charm, custom photocard, custom funko pop commission, and design. Then at #81 is personalised; skip one and there’s a trio: wizard hat, lego, and michael jackson dtf. Again skip one and yep, another quartet: dragon ball z dtf, halloween whatsapp, homestuck, and homework diary. And the final three here are #95 stream overlay, #97 tarot deck, and #100 holden car dtf.

Next, from #101-150

We data geeks are not sure what to make of this one.

#109 “2024 calendar” – August CTR: 145%

The thing is, “2024 calendar” also peaked in August last year (2025), and it had a 145% CTR then too. Weird. We’d love to hear your theories! It’s followed by #111 planner, which has the gold badge as one of Australia’s top Etsy keywords this week. “Planner” popularity is far less perplexing, but its CTR is nowhere near as high as 2024 calendar’s.

Moving on! Next up are #116 pendant and #121 r34 poster. Then there’s a pair: #124-125 lbp phone charm and littlebigplanet [one word] pod charm. And then there are three dtf searches in a row! The first are #130-131 michael jackson smooth criminal dtf and marvels dtf; the third is #146 dtf stephen king.

Finally, ranked #151-250

Last month, you had only three qualifiers that ranked from #151-200. This month, there are none; that’s a first. However, there are five that rank between #201-250. So just this once, let’s include those in our Roundup, shall we? First at #202 there’s borders, followed by #207 australian 9 class math guide. Then there’s the pair at #212-213 crochet and country dtf. The last is #218 coogi. And all five of these have 145% CTRs for the month.

That’ll have to be a wrap for this month, gang. We really hope some of these prove to be profitable leads for you.

As for us, we’re off to see what’s trending on Amazon

As always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about.

And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.