Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in October

1. wall art
2. halloween
3. earrings
4. digital products
5. 3d printed
6. personalized gift
7. halloween costume
8. spiderman
9. jewellery
10. stickers
11. personalised gift
12. mens clothing
13. gift
14. painting
15. witches and spells
16. christmas
17. baby shower games
18. necklace
19. t shirt
20. ring

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database.

Climbing highest fastest this month

Good news! For the second month in a row, you have a unicorn in your Top 20.

Ranked #15: “witches and spells,” up from #27

Well, technically, close but not quite. We prefer to see the Average CTR be 100%+ and the monthly CTR 120%+. These are 99% and 101%, respectively. And we’ll want to see whether “witches and spells” stays above 1,000 searches once Halloween is done. We feel hopeful though, given that this search term began climbing back in March.

“Witches and spells” does have an Etsy ring to it. Which is to say, we doubt 2,750 Australians typed that into Etsy AU’s homepage search bar this past month. It’s much more likely Etsy has had a “Call to Action” (CTA) button on its Australian homepage. Be that as it may, who cares as long as Aussie shoppers are clicking it, right?

Etsy makes CTAs based on data and Etsy has ALL the data. They have seen what we eRank data geeks have been noticing month in, month out. That Etsy AU shoppers have begun doing a lot of searching for witch- and spell-related offerings. Just this month, you have this one, plus #90 weather witchcraft, #92 witch, #142 pay a witch, #239 etsy witch. And also #54 spells; #123 witchcraft spells, and #697 money spells same day. “Spells” has a monthly click-through rate of 147%: these are selling like hotcakes!

#54: “spells” – monthly CTR: 147%

As you see, like “witches and spells,” this search also began climbing last March. And had 1,200+/mo searches from May through August. If “spells” continues trending, you’ll have a unicorn here too. (Note: for those of you who are new, we’ll have more about CTRs and unicorns in a bit.)

First though, the rest of your climbers

“Climbers” are current Top 20 keywords that weren’t on your last Top 20 list. And three of these are what we call “screamers” – because many scream to the top seemingly out of nowhere. These are shopper searches that couldn’t even crack your Top 1000 a month ago. Here are all of them in order by current rank, their former rank last. This way, you see at a glance which have climbed highest fastest and which of them are new.

Ranked 5^th: “3d printed,” screamer

6^th: “personalized gift,” up from #209

7^th: “halloween costume,” screamer

9^th: “jewellery,” up from #33

11^th: “personalised gift,” up from #360

12^th: “mens clothing,” up from #379

14^th: “painting,” up from #347

15^th: “witches and spells,” up from #27

17^th: “baby shower games,” up from #138

19^th: “t shirt,” screamer

20^th: “ring,” up from #34

Interesting! This month, none of your screamers could be said to have come out of nowhere. What did are two of your climbers; neither has ever made any Top 20 before: huh! We’ve already talked about “witches and spells.” Here is the other.

Ranked #17: “baby shower games,” up from #138

Now here is a fully-formed unicorn – so-named because it seems like everyone on Etsy claims they don’t exist. They keep saying it’s impossible to find a product in demand and selling well with low competition. Yet every month, we do keep finding them:  products in the Etsy Top 200 that have:

• 1,000+/mo searches in 5+ of the past 15 months
• 125%+ CTR for the current month
• 100%+ Average CTR
• Low Competition (stat is green in Keyword Tool)

And here you go: “baby shower games” surpasses every metric. However, if this is a product that interests you, better get to researching sooner than later. Judging by how bright green that Competition stat is, it may not stay a unicorn for long. Especially now that it has hit your Top 20.

And like “spells,” these are flying off the shelves too right now: for October, it has a CTR of 148%! A ton of purchase intent. For those of you who are new to selling online, here’s a quick explainer.

Tip! Click-through rates and purchase intent

On ecommerce sites, click-through rates reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with Australia’s highest trending Etsy searches, yes sure. Because who knows when some random keyword like “baby shower games” might shoot to the top, right? But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of your top Etsy searches have had the highest CTRs most recently. Like this next one; it’s got the highest monthly CTR in your current Top 20.

#5: “3d printed” – monthly CTR: 149%

Now let’s go see what else is selling best on Etsy AU now, shall we?

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 200 highest-trending Etsy searches show the most purchase intent. Note that we drew these calculations exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, these items are what’s selling best on Etsy AU now.

Ranking #1-50

Note: For readability, we’ll only shout out a handful of individual CTRs that are sky high. Just keep in mind that our 135% threshold indicates truly exceptional purchase intent. Which means any qualifying keywords you see here that interest you will be worth researching.

You have four qualifiers in your Top 20: halloween, earrings, 3d printed, and baby shower games. All have CTRs for the month of 142%+. Moving on to the rest of your Top 50, at #22 you have ita bag. We talked a LOT about “ita bag” in your last trend report; it ranked #11 and it’s a unicorn.

Next, you have #35 art, #37-38 car stickers and christmas ornament, then #40 debt payoff tracker. Skip down one and you have a septet of qualifiers! Crochet doll pattern, crochet, fnaf keychain, fnaf pin, envelope, digital downloads, and key chain. And we had to pause there.

Notice how that last one is two words: “key chain”? When we checked Keyword Tool for the one-word search “keychain,” we could see how popular these are. Promising, except that Competition is in caution-orange. (Which shouldn’t deter you! It just means you’ll need to niche down. And that is easily done; we did a quickie demo in this month’s US trend report.)

As a two-word search though, “key chain” is mostly a one-month spike, so its Average Searches stat is low. But! Its Average CTR is well above average while Competition is invitingly low. The question then is whether using “key chain” will bring you the shoppers searching with the word “keychain.” We know that holds true for singular and plural terms. Does it also hold true for cases like these? We think it certainly should, and thus worth doing an a/b trial.

Meanwhile, let’s have a look at the next of this month’s qualifiers.

#50: “kindle case” – monthly CTR: 146%

Given another couple months with searches above 1,000 and you’ll have another unicorn! And that 133% Average CTR is way above average, so we know these have been selling well Down Under. Our one concern is tangling with Amazon’s Intellectual Property (IP). Since we are data geeks not IP attorneys, we cannot say. You will have to research it, and this one does look worth researching.

Ranked from #51-100

Straight out of the gate here, a sextet: replica chrome hearts glasses, roblox, printable, spells, patterns, and photocard holder. Next up, #58 camcorder; that one might bear watching. Looks like these are making a comeback, and any that are 20+ years old would be Etsy-legal to sell. So far, yours is just a single-month spike. If this interests you, add it to a Keyword List, let that watch it for you.

Now, this next product may be more prosaic but pretty perfect, especially for someone just starting out.

#60: “placemats” – monthly CTR: 148%

It is rare to see competition this low on an item with such a low barrier to entry. Meaning a product with low starting costs that doesn’t require much learning, skill, or experience to make. Just an artistic eye and care. So: are you brand new and looking for ideas of what to sell on Etsy? We really like this one. And with another couple of months of searches above 1,000, this will be a unicorn!

Moving on, next up are #61 resident evil, then #65-67 rings for men, necklace for women, and new york poster. Skip one and there’s fnaf pins, followed by #71-73 wall decal, vintage jewellery, and throws and blankets. Skip one again and you have another trio: spiderman mask, stein soul eater, and senju tokyo revengers.

Next is #80 christmas candle and wax melt molds, then #84 gracie abrams. And just two more in the Top 100: pokemon card and bridesmaid proposal box. We took a quick look at the latter; could be opportunity here!

#97: “bridesmaid proposal box” – monthly CTR: 145%

These have been around since the mid-2010s but maybe only picked up Down Under more recently? We hauled out your Top 1000 from May 2025 (not shown above). It hasn’t got a single bridesmaid search! Nor in August 2025, nor in October, the three months this search peaked this year. May 2026 had four bridesmaid searches; August had three, as did this month. And this search has the most purchase intent by far.

If these continue to trend, could it reach unicorn status before your competition gets wind of it? Bridesmaid proposal boxes are just a bundle of items um, a curated gift set. What could be easier? Just make sure all items comply with Etsy policy. So we’d say this one’s worth watching.

Next, from #101-150

Right at #101-102 there’s a pair: holiday soap molds and initial necklace. Skip one and there’s another pair: earring and knitting, followed by #109 wallart (yep, one word). But from here, the list goes quiet. The last qualifier in this group of 50 is #143 pearl.

Finally, ranked #151-200

Wow, just two here! We saw the same thing in your Roundup last month, remember? Slews of high CTRs in your Top 100, then this abrupt drop. Weird. Well, the two you do have are #168 star necklace and #184 cross.

The stats for “cross” don’t look good: Average Searches under 500 yet Competition is 35,000+ listings; yikes. And “star necklace” has only reached 1,000+/mo searches once: this month. Competition so far though is low and CTRs are high. Celestial-themed jewelry is an ongoing trend. So if you’re in Jewelry, this one could be worth adding to a Keyword List.

Guess that’s another early wrap for this month, gang. We hope some here prove to be profitable leads for you, and meanwhile, your stuff is selling like hotcakes!

As for us, we’re off to see what’s trending on Amazon

As always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.