Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in September

1. stickers
2. keychain
3. witch
4. tshirt
5. earrings
6. necklace
7. wall art
8. christmas
9. spiderman
10. dnd dice
11. ita bag
12. digital products
13. halloween
14. lamp
15. wedding invitation
16. rugs
17. art
18. birthday invitation
19. gift
20. curtains

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database.

Climbing highest fastest this month

Beautiful news: you have a new unicorn, Australia. Congrats! Even better, it’s in your Top 20!

Ranked #20: “curtains,” up from #214

Seems like everyone on Etsy keeps saying you can’t find products like this anymore. Popular products with low competition that are in demand and selling well. So we began calling these “unicorns” (since everyone claims they don’t exist). And yet every month, we do find some. The ones we get most excited about are in the Top 200 and have:

• 1,000+/mo searches in 5+ of the past 15 months
• 125%+ CTR for the current month
• 100%+ Average CTR
• Low Competition (stat is green in Keyword Tool)

Here, it’s hard to see Competition is green, it’s so low: only 1,572 listings use this keyword. Yet, calculated for the current month, “curtains” has a click-through rate of 148%! That is a ton of purchase intent; these must be selling like hotcakes Down Under! And in Canada; they have this same unicorn in their Top 20 too. For anyone who is new, we’ll have a quick explainer of CTRs and purchase intent shortly.

First though, the rest of your climbers

These are current Top 20 keywords that weren’t on your last Top 20 list. This month, turnover is still a little higher than normal: 13. And four of them are screamers (including Halloween, lol). “Screamers” is our pet name for searches that couldn’t even crack your Top 1000 a month ago. So-named because many of them have screamed to the top seemingly out of nowhere.

Last month, you had 14 climbers, five of them screamers. This many is a lot (the norm is one); it reflects uncommon volatility in your top Etsy searches. August sees Aussie shoppers buying for spring and for dads. That accounted for some of its high rate of change. And September adds two more: Halloween and Christmas shopping season is upon us all. Good luck; we hope it’s a good one for you.

These climbers are in order by current rank, their former rank last. This way, you see at a glance which have climbed highest the fastest, and which are new.

Ranked 2^nd: “keychain,” up from #38

3^rd: “witch,” up from #29

5^th: “earrings,” up from #101

7^th: “wall art,” up from #113

8^th: “christmas,” up from #107

10^th: “dnd dice,” screamer (not in August’s Top 1000)

11^th: “ita bag,” screamer

13^th: “halloween,” screamer

14^th: “lamp,” screamer

15^th: “wedding invitation,” up from #273

16^th: “rugs,” up from #297

18^th: “birthday invitation,” up from #188

20^th: “curtains,” up from #214

And by George, we’ve just spotted another new unicorn!

#11: “ita bag” – monthly CTR: 148%

You’ve had “ita bag” in your Top 20 before; it ranked 5th in both March and April. Above right, you can see when it screamed to the top. We pointed out then that all “ita bag” lacked for unicorn status was a couple more months of 1,000+ searches.

This means that for all four countries we report on here, “ita bag” is now a unicorn. Trending high in all four, selling well in all four, and competition is low in all four. Not sure we’ve ever seen this be the case before. Typically, either US competition is already too high, or the item hasn’t caught on yet in one of the others.

Ita bags have been wildly popular for years now, riding the K-pop wave gone global. (Labubu went viral after being spotted dangling from a K-pop idol’s ita bag.) So: who’s here for ideas of what to sell on Etsy in a niche you could make your own? That 130% Average CTR “ita bag” has is well above average. And its current 148% monthly click-through rate tells us these (and curtains!) are selling like hot cakes right now.

Tip! Click-through rates and purchase intent

If you’ve just started selling online, this will prove to be a highly useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times a shopper clicked individual listings in their search results. Clicking through many listings on every page is behavior associated with the intention to buy. It shows that this customer is past the phase of browsing for ideas. Therefore, CTRs are an indicator of “purchase intent,” a measure that signals how close they are to making their choice.

So yes, you’ll want to keep up with Australia’s highest trending Etsy searches, sure. Because who knows when something like this month’s #14 “lamp” might shoot to the top, right?

#14: “lamp” – monthly CTR: 28%

In March, we discovered that “lamp” was one of your unicorns. However, this month it has the lowest current CTR in this entire Top 200! Which tells us that purchase intent for lamps is right now is down by quite a bit. This isn’t too surprising; “lamp” only had 50 searches last month.

This month though, searches have already bounced right back to the top. And “lamp” continues to be among your highest trending Etsy searches into the second week of October. “Lamp” is still a unicorn; it is just its nature for searches and purchases to sky rocket and plummet.  

So for insight into what’s selling best on Etsy now, look to current click-through rates. It’s why we end these reports with a Monthly CTR Roundup. You’ll learn which of your highest-trending Etsy searches have had the highest CTRs most recently. So let’s go see what is selling best on Etsy AU now, shall we?

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 200 highest-trending Etsy searches show the most purchase intent. Note that we drew these calculations exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, these items are what’s selling best on Etsy AU now.

Ranking #1-50

Note: For readability, we’ll only shout out a handful of individual CTRs that are sky high. Just keep in mind that our 135% threshold indicates truly exceptional purchase intent. Which means any qualifying keywords you see here that interest you will be worth researching.

You have ten qualifiers in your Top 20. The first two are keychain and witch. Since we couldn’t recall checking on “witch” in a while, we did. Have a look.

#2: “witch” – monthly CTR: 149%

Now, Canada had a lot of “witch” searches this month that weren’t related to Halloween. Yours don’t seem to be, either. They are witch, then #27 witches and spells, #288 etsy witch, and #600 witchcraft. And did you spot it? “Witch” is one of your unicorns; we featured it in your March report. It ranked #3 in March, so we doubt its popularity has much to do with Halloween.

And now, let’s get back to your Top 20 qualifiers. The rest are tshirt, necklace, spiderman, dnd dice, ita bag, art, birthday invitation, and curtains. Moving on the rest of your Top 50, there’s a pair at #22-23, both CTR high flyers: handmade and custom tote bag. Then you have #28 tshirts, #30 embroidery, #38 budget spreadsheet, and #42 confetti cones.

Next, you have a trio of searches using the Swedish term for embroidered tunics. The first is the plural form: #43 broderade tunikor plus size. The next are in singular: boho broderad plus size eu 5860 and boho broderad plus size 5 xl. And the final five in this Top 50 are custom album poster, custom poster, denim jacket pattern, ayn thor, and albedo.

Ranked from #51-100

Straight out of the gate here, a quartet: jibbitz, garden decor, hand made quilt queen winter weight, and hair pin. Then at #56-59, there’s another quartet: soul eater, sackboy, one piece, and wall hooks. “Wall hooks” looks worth adding to a Keyword List. The only stat holding it back from unicorn status is its Average Searches count. Last year, there were five months with little activity. But this year, searches have been picking up, and its current CTR is 146%.

Next up, a quintet: #61-65 plushie, tula pink quilt pattern nebula, t shirts, sword, and odi plate decal. (“Plushie” looks promising too!) Skip one and there’s cherry blossom pin, followed by #71 place cards, then #73-74 vtuber model and fursuit. Now, “vtuber model” is one of your unicorns; we talked about that one in your May report. And “fursuit” is another, and since we haven’t featured this unicorn since January, let’s see how it’s been doing.

#74: “fursuit” – monthly CTR: 147%

Are you here for ideas of what to sell on Etsy? Or to find out what’s selling best on Etsy Australia? As we’ve been telling you: fursuits. Last year, “fursuit” began climbing in November. Looks like it might be getting an early start this year; certainly, well worth watching.

Back on the Roundup, there’s a pair at #77-78: custom t shirts and custom diary. We checked: both are just single-month spikes so far. And there’s another pair at #82-83: silver and resident evil, then #85 fallout, followed by #88-89 leather wallet and macbook. Now, about “leather wallet:” its Search Trends chart suggests that lots of Aussie dads get leather wallets for Father’s Day. For the second year in a row, the only searches are in September, and yet Competition is stratospherically high. We’d pass on offering this product.

Next, from #101-150

Alas, the list has gone quiet. There’s one qualifier at #108: madoka magica, then another at #126: custom gavel. And that is it. Huh.

Ranking #151-200

Here, there are also only two! They are #193 steampunk and #199 mortal kombat dtf. Steampunk doesn’t look too hot, and Mortal Kombat is trademarked. So, guess that’s an early wrap for this month, gang. We really hope some of the others prove to be profitable leads for you.

As for us, we’re off to see what’s trending on Amazon

As always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.