Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss the month’s 20 highest trending Etsy searches. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy Canada these days.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in July

1. sonic birthday invitation
2. pokmon [sic] birthday invitation
3. wall art
4. keychain
5. planner
6. halloween
7. spidey birthday invitation
8. wedding gift
9. crochet pattern
10. jewelry
11. pixel block birthday invitation
12. necklace
13. art
14. womens clothing
15. shirt
16. vtuber model
17. digital products
18. digital product
19. citrine
20. watch

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database

Congrats, Canada! You’ve cut the number of these dratted Top 20 branded birthday invitations by half. Everyone else – the US, UK, and Australia – only increased theirs this month. Sigh.

We dislike them because no one can sell them without licensing from the brand. Which no Etsy seller is likely to get. You’ve gone from eight to four. That created four open spots in your Top 20.

Canada’s top Etsy searches climbing highest fastest

“Citrine” soared up from nowhere to claim one of those open spots.

Ranked #19: “citrine,” up from 50 searches in June

Month on Month, “citrine” is up 9,000%! And how about that: it is also a unicorn! Are any of you new to eRank? We’ve begun calling opportunities like these “unicorns” because of all the Etsy naysayers who claim they don’t exist. That is, products with above-average demand and below-average competition.

“Citrine” is the very picture of a unicorn, and then some! Eight of 15 months, it’s had 1,000+ searches. At 143%, that’s fantastically high for a 12-mo CTR. Competition is deep in the green. And when we calculated its monthly CTR (Click-Through Rate) for July, it has 149%. That’s about as high as these go – which tells us “citrine” must be selling like hotcakes up there!

Tip! Top Etsy searches and purchase intent

For those of you who are new to eRank or selling online, here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of ‘purchase intent.’

You’ll want to keep up with Canada’s highest trending Etsy searches, of course. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of Canada’s top Etsy searches have had the highest CTRs most recently.

And at a glance, we can see you have quite the bumper crop of high CTRs this month. But before we get to them, here are all 13 of your climbers.

Your highest trending Etsy searches now

We’ve listed these in order by their current rank, followed by their previous rank. This way, you can see at a glance what climbed highest fastest, and which are new.

Ranked 4^th: “keychain,” up from #332

6^th: “halloween,” screamer (i.e., didn’t make June’s Top 1000)

7^th: “spidey birthday invitation,” screamer

9^th: “crochet pattern,” up from #31

10^th: “jewelry,” up from #33

11^th: “pixel block birthday invitation,” up from #76

13^th: “art,” up from #409

14^th: “womens clothing,” up from #87

15^th: “shirt,” up from #21

16^th: “vtuber model,” up from #30

18^th: “digital product,” up from #641

19^th: “citrine,” screamer

20^th: “watch,” screamer

“Screamer” is our pet name for Top 20 shopper searches that weren’t in the previous month’s Top 1000. Because they scream to the top seemingly out of nowhere. (Like these birthday invitations, but from here on, we’re done discussing them.)

With others, the surprise is why they were not in the last Top 1000. Like this month’s #6 “halloween,” #19 “citrine,” and #20 “watch.” Sometimes it is simply a case of the keyword being so broad, fewer shoppers use it in search. That is probably why “art” ranked #409 in June. Or, like June’s #332 “keychain” and #641 “digital product,” more shoppers use the plural form. The rest of these climbers are your Top 20 frequent flyers – except for this one.

#16 “vtuber model,” up from #30

“Vtuber model” has only made your Top 20 a couple of times before. Along with “vtuber,” it made its Top 20 debut back in March 2025. So, in that trend report, we talked quite a bit about VTubers and the niche of provisioning them. Check it out, because as you see above, “vtuber model” is another of your unicorns. Now let’s see if we can find some more, shall we?

Roundup! Canada’s top Etsy keywords with 135%+ CTRs now

Here for ideas of what to sell on Etsy? Then this is for you! It’s your insider access to which of this month’s 200 highest trending Etsy searches show the most purchase intent. Note that these calculations are drawn exclusively from your most recent full month of data. Regardless of their 12-mo CTRs then, these products are what’s selling best on Etsy Canada now.

Ranking #1-50

For better readability, we will only shout out a few individual CTRs. Just keep in mind that our 135% threshold indicates exceptional purchase intent. Which means any qualifying keywords you see here that interest you are worth researching.

For the second month in a row, you have another bumper crop in your Top 20! Starting with sonic birthday invitation, pokmon [sic] birthday invitation, planner, spidey birthday invitation, crochet pattern, and womens clothing.

#14 “womens clothing” – July CTR: 149%

“Womens clothing” is one of those Top 20 frequent flyers we mentioned. After June’s slump in both search count and CTR, it is back on both counts! And here we see it had the same one-month slump a year ago in June. But from there, it began climbing in July and continued higher and higher through September. Will it repeat this year?

Back to the Roundup now and the last two in this month’s Top 20: digital product and citrine. Moving on to the rest of the Top 50, next up is #21 sponge bob birthday invitation. Then from #26-29, a quartet, all CTR high flyers: engagement ring, embroidery designs, dog, and dragon. Next are #34 notion template, #36 spongebob birthday invitation, and #38 keycaps, which has 149%. We featured “keycaps” in April; it’s one of your finest unicorns! If you’re here to find out what’s selling best on Etsy, these sure are.

Ranked from #51-100

At #56-60, you have a quintet of qualifiers, all high flyers! The first is curtains, and jiminy crickets, this is unexpected.

#56 “curtains” – July CTR: 148%

Back in March, we discovered “cafe curtains” is one of your unicorns. We did not expect that the broad search “curtains” would be! Yet fewer than 10,000 Canadian listings use it. Anyone else surprised? The UK has double your Competition; US listings exceed 140,000. And in both countries, “curtains” is trending in search now, too.

This looks like a fantastic opportunity for you guys! In 15 months, Canadian shopper searches haven’t dropped below 1,000. And that 12-mo CTR is wonderful; for an average, 121% is way above average. Here for ideas of what to sell on Etsy in a niche you could make your own? Curtains are certainly worth a look.

Meanwhile, let’s finish that quintet of high flyers. The rest: wedding welcome sign, twitch overlays (Unicorn Alert!), engagement ring box, and budget planner. A trio’s next: #63-66 mickey mouse birthday invitation, photo editing, spiderman birthday invitation, followed by #67 custom plush. Skip one and there’s japandi; skip one again and you have svg. Then there’s just three more in the Top 100: #80 ammolite, #84 supernatural, and #87 nikkah certificate.

Next, from #101-150

Here we open with a pair: #111-112 tapestry wall hanging and bedding. For a while now, we’ve been noticing more and more searches with the word “tapestry.” So we thought we’d have a look. And look what we found!

#111 “tapestry wall hanging” – July CTR: 139%

July is its fifth month in the past 15 with 1,000+ searches. So yep: “tapestry wall hanging” is a newly-fledged unicorn – but only just. If you’re risk-averse, you could add it to a Keyword List first, see where it goes from here.

Resuming your Roundup, at #114 is charm, followed by #116-117 frame tv art and clipart. Then at #119-122 you have a quartet: name necklace (Unicorn Alert!), quilt patterns, garnet ring, chess set. Skip just two and you have 15 qualifiers in a row, which might be a record! The first seven: brera, brown housecoats woman, acrylic frames, 3d figure, casadei, call of duty zombies, celestite. Next: engraved 14k gold fill amethyst ring, engraved 14k gold fill ring, digital pattern, and digital planner. The final four: daith jewelry, desk mat, courses, and collier depaules.

That set of 15 is followed by a quintet: #142-146 silver chain, vajra, what now, white opal, and whistler. And your final two here are #148-149 tarot and sword.

Finally, ranking #151-200

Straight out of the gate, a trio: #151-153 social media sign, qr code, riftbound. Skip one and you have a quartet: palestine, premium padded prayer mat, jdm digital prints, and jersey. At #161-162, there’s a pair: wong kar wai and skull. Skip one and there’s another: oaxaca dog alebrije and prom dress. Prom dress? In July?

#165 “prom dress” – July CTR: 146%

Yes! While July 2025 saw only 100 searches, this year they plunged in June then climbed in July. “Prom dress” got 1,450 searches this past month. But that is hardly all: it’s another of your unicorns! Turns out that 11 of the past 15 months have seen 1,000+ searches! And all the rest of the stats are equally stellar. Happy for you!  

Winding up the Roundup now, next is another quartet: #167-170 wallet, sales, marquise, fallen angels. Skip two and there’s a pair: apple watch navajo cuff bracelets and adhd, followed by #177 harness. Then at #179-180 you have matching bracelets for couples and rideau cinema, followed by #184 witch hat atelier.From #187-190, a quartet of high flyers: embroidery, eucalyptus, felix, and foti. As are the last two: #195 nephrite jade and #197 budget spreadsheet excel.

And that’s a wrap for this month, friends. We really hope some of these leads will prove to be profitable for you.

As for us, it’s west and Down Under we go! 

And as always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.