Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about which products are selling best now.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the US report first? And here’s the UK report. Or, if you prefer, our Pam Duthie’s made us a quick video summary of the US report; thanks, Pam!

Your Top 20 Etsy keywords in August

1. wall art
2. earrings
3. kpop demon hunters
4. home decor
5. digital planners trackers
6. posters
7. halloween
8. stickers
9. lamp
10. rings
11. tshirt
12. shirt
13. digital products
14. keychain
15. pod hoodie and sweatshirt
16. ring
17. planner
18. journal
19. labubu
20. silver bracelet

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. By mid-month, keyword search counts get confirmed and some ranks change but usually not a lot.

Same as last month, you have eleven climbers this month, friends. And one fewer screamer; in July you had four, which was a lot. Let’s revisit one to see how it’s getting on these days, shall we? Here is July’s No. 9, “gift for host.”

As we speculated last month, “gift for host” was one of those Etsy homepage promos it does so well. Lots of Canadian shoppers clicked on it, but its click-through rate (CTR) was only 67%. That’s low for Etsy; of all the ecommerce sites we cover, Etsy has the most keywords with high CTRs.

And now it’s gone as abruptly as it came. We think the same will hold true for two of your three screamers this month. Let’s get to them.

Canada’s top Etsy searches climbing highest fastest

We like to start with these because they’re your hottest trends now. Here they are, listed in current rank order, their rank in July (if any) last.

Ranked 5^th, “digital planners trackers” (screamer; didn’t make July’s Top 1000)

6^th, “posters,” up from #191

9^th, “lamp” (screamer)

12^th, “shirt,” up from #78

13^th, “digital products,” up from #54

15^th, “pod hoodie and sweatshirt,” (screamer)

16^th, “ring,” up from #104

17^th, “planner,” up from #192

18^th, “journal,” up from #200

19^th, “labubu,” up from #29

20^th, “silver bracelet,” up from #535

We won’t discuss all these; we know you’re busy. And we need to leave time for your Roundup, figure out what’s selling best on Etsy Canada now. So, let’s see where we can whittle this list down a little.

We can skip screamers “digital planners trackers” and “pod hoodie and sweatshirt.” Both are more category than shopper search. In fact, it could be that Etsy recorded clicks on those categories as searches this month. Items in both categories are selling well though; they show up in the Roundup, so stay tuned.

Sixth-ranked “posters” is nothing new; “poster” singular ranked #32 in July. Together with “posters,” search volume hasn’t dropped before 6,000/mo in the past 15 months. Same goes for #12 “shirt;” along with posters, shirts are among your most popular products on Etsy. You always have some sort of shirt in your Top 20. This month you have two, and 48 more made your Top 1000.

Similarly, “ring” we can skip; either rings or ring (or both) are Top 20 regulars. Indeed, on your Annual Top 20 for 2024, “rings” ranked 4^th and “ring” was in 16^th place. And cute as she is, “labubu” is protected intellectual property so we’d best give her a miss. That leaves us with five, all of them interesting.

Ranked 9^th: “lamp” (screamer)

The UK had “lighting” as a climber this month; it ranked 10^th. And we’ve seen that one make a Top 20 list before. But this is a first for “lamp,” its Top 20 debut.

Search-volume wise, “lamp” is strikingly up and down, eh? Month on Month, it’s currently up by 9,500%! If you’re here looking for ideas of what to sell on Etsy, lamps do look worth researching. For one thing, calculated for the month of August, “lamp” has a monthly CTR of 149%. And given this many lows in its ebb and flow, its 105% Average CTR indicates better-than-average purchase intent.

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s always good to keep up with the top Etsy searches. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll see which of Canada’s top Etsy keywords have had the highest CTRs most recently.

First though, let’s get on with your climbers.

Ranked 13^th: “digital products,” up from #54

This one’s up and down too. Compared with “lamp” though, the difference is that in 15 months, searches haven’t dropped below 2,300/mo.

And compared with screamer “digital planners trackers” and its 103% CTR for August, “digital products” has a phenomenal 149%.

Along with these two in your Top 20, six more keywords have the word “digital” in your Top 1000 this month. The six: #34 digital planner, #86 digital, #203 digital download, #557 zine digital download, #615 digital wall art, and #834 digital onboarding template.

Given this keyword’s evident shopper demand and 107% Average CTR, it’s surprising Etsy Competition is still so low: 6,299. If you’re looking into what to sell on Etsy, you could jump while the going’s good!

Ranked 18^th: “journal,” up from #200

This one ranked 17^th for you a year ago in August, and then 5^th this May.

While “journal” did drop to 50 searches twice in the past 15 months, that 123% Average CTR is impressive. And its CTR for August is a perfect 150%.

Ranked 20^th: “silver bracelet,” up from #535

This is another we’ve never seen make a Top 20 list, so we were eager to look it up.

Interesting! This one has 12 months of holding quite steady at around 1,200 searches/mo. And an expected doubling of search volume for the holidays. Both Junes it rose too; not close to as much as December. Then, boom! This August, “silver bracelet” suddenly more than doubled its December searches.

We bet this was Etsy. Anyone remember seeing a “silver bracelet” promo on your Etsy homepage in August? There isn’t one now, which would explain why it doesn’t have our Trending-Now banner. We don’t care; we’re in love with its steady search volume.

Of course, like all jewelry on Etsy, Competition is on the high side. But it’s a fraction of that for “bracelet.” And its Average CTR is higher! Less competition, more purchase intent: what’s not to love?

And now, let’s go see what else has been selling well in Canada these days.

Roundup! Canada’s top Etsy keywords with 125%+ CTRs now

If you’re looking for ideas of what to sell on Etsy, then this is for you. It’s your insider access to which of this month’s top Etsy searches show the most purchase intent. As mentioned earlier, of the top ecommerce sites Etsy has the most keywords with high CTRs. That said, even for Etsy, CTRs this high are exceptionally high. Note too, these calculations are based on our most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy now.

Most notably: there’s an exorbitant number of high CTRs this month! The first time we’d ever seen this phenomenon was in the UK’s Top 1000 back in June. But this month, all four of our top Etsy countries have it. Now that first time, the UK’s returned to normal in a month. Meanwhile, for the sake of readability, for this month’s Roundups we’re not shouting out individual CTRs. We’re just listing all the shopper searches with CTRs of 125% and higher.

Our usual word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap!

Ranking #1-50

To illustrate just how many high CTRs you’ve got this month, there are eighteen qualifiers in your Top 20. In our last report, we were exclaiming over your having six. Whatever’s going on, hope it yields more sales, whether shoppers are buying now or for the holidays. Are you seeing more favoriting?

Without further ado, your Top 20 high flyers. From #1-4, a quartet: wall art, earrings, kpop demon hunters, and home decor. Skip one (it’s “digital planners trackers”), then from #6-16 are posters, halloween, stickers, lamp, rings, tshirt, shirt, digital products, keychain, pod hoodie and sweatshirt, and ring. Skip one again (it’s “planner,” with a paltry 36%); the final three are #18-20 journal, labubu and silver bracelet.

And it just goes on! From #21-30 are another 10, every one of them a high flyer. These are canva, lip gloss, t shirt, book lover gift, rug, pod t shirt design, prints, dnd, silver necklace, and womens clothing. Skip just one and there’s #32 jewelry. Skip one again and starting at #34 there’s a quintet: digital planner, coffee table, chicano, anime, and bag. Here’s a quick look at “bag.”

#38 “bag” – August CTR: 149%

A year ago in August, “bag” got 150 searches. It’s up 3,600%!

“Bag” is up by an even higher percentage Month on Month; in July, it got only 50 searches. Uneven performance, certainly. Nonetheless, it has a 119% Average CTR. If you’re wondering what’s selling best on Etsy now, this is among them.

Back on our Roundup, there’s a bit of a breather before the Top 50’s final four: #47-50 halloween shirt, pokemon, groomsmen gifts, and sweatshirt.

Ranking #51 through #100

Straight out of the gate we have #51-52 sunstone jewelry and shirts, both with 149% CTRs for August. Skip just one and you have another quintet. Starting at #54: tarot deck, nico di angelo, bedside table, pouch, and miffy. Skip one again and there’s a pair: #60-61 wuthering waves and knight armor. Again skip just one and there’s another pair: #63-64 hoodie and autumn.

From there, it goes quiet until singletons #80 wedding and #82 wedding invitation. But then, holy Toledo, from #84-105 there’s a set of 22 and all have 146%+! (Has to be a record.) The first six: anniversary gift for him, engagement ring, digital, desk mat, italian charm bracelet, hijab dress. From #90, the next six: hijab pin, hoop earrings, cosplay, clothes, silver. From #95-100: t shirts, flask, floor lamp, resume template, pod t shirt, and poster.

Next, from #101 through #150

Finishing that straight run of 22 high flyers, the final five: bridesmaid gifts, cat, carhartt, adhd planner, and phob gcc. Remarkable. And we skip just one before the trio at #107-109: mugs, lipstick case, dice. Now, we didn’t talk about “mugs” or “mug” last month. But we should have.

#107 “mugs” – August CTR: 149%

Both “mug” and “mugs” are frequent flyers on your Top 20. And not just yours; it’s the same for all four of Etsy’s top countries. Either “mugs” or “mug” (and sometimes both) make the majority of each year’s Top 20 lists.

In our trend reports, we discuss the singular and plural forms of keywords separately because they’re ranked separately. However, to assess overall shopper demand for a product, it’s best to see the data merged. That’s why the default in Keyword Tool is having “Include Near Matches” option selected. In the case of mug/s, the near matches are just the singular and plural.

And they were both at their nadir in July. In all four countries. In Canada, combined searches fell to 1,350. We believe that wasn’t just a 15-month low, either. It may have been the lowest in years. Did you mug sellers have a drop in sales in July?

The good news above left is clear: they’ve rebounded. Still down 31% from where they were in August 2024, but already up 352% from their low last month. Even better: their combined August CTR is 149%. Same for #107 “mugs.”  And “mug” singular, ranked down at #166, has 148%. So we aren’t worried about mugs, and we don’t think you should be either.

Back to the Roundup…

A smattering of high CTRs are next. Singleton #111 carpet; the pair at #114-115 scott pilgrim and keycap; #121 cross. Then there’s another lull until the final three: #146-147 wedding gift and custom, and #150 picture book.

Ranked #151 through #200

Here we’re off to another flying start with a pair of high flyers: #154-155 silver jewelry and sweater. Both have 148% CTRs for August. And speaking of silver jewelry, looks like silver is favored over gold just now. Along with #20 “silver bracelet,” the word “silver” is in 17 shopper searches in your current Top 1000. “Gold” gets only six mentions; the highest ranks #201.

Next up, four more high flyers: #157-160 sword earrings, stained glass wall art, t3 stickbox gc, and skadis shower. Then we skip just one and at #162-169, an octet, all with 141%+ CTRs. Moissanite, matching rings, mockup, man deco, mug, miniatures, lip balm and lingerie. And those high CTRs carry on for the quintet starting at #171: cow, cordovan leather watch strap, crochet pattern, crosstrek, and crosstrek wilderness.

Skip two and starting at #178, you have a septet. Clicky d20, christmas, custom gamecube controller buttons, choker, chiikawa, chess set, and cherry tree wallpaper. We know a lot of you are jewelry sellers; are you all aware how well chokers are doing?

#181 “choker” – August CTR: 148%

Chokers are a recognized 2025 trend; in Canada, “choker” is at its 15-mo high.

And for the jewelry category, that Competition stat isn’t bad!

Returning to our Roundup, next up is another jewelry item: #187 jade donut. Then a pair of high flyers at #189-191: hijab bouquet and leather bag. Skip one and there’s a trio: #192-194 vtuber model, ukraine, and thranduil sword. And skip one again for the quartet at #196-199: toronto, y2k clothing, yume, and zine.

And finally, from #201-250

An extraordinary start here: a run of nine, every one with #147%+ August CTRs. From #201, the first four: dome shaped hoop earrings gold chunky, dome shaped gold hoop earring men, digital download, and osrs. From #205, the other five: papier peint, pin packs, pin pack, painting for wall, and abstract wall art.

Next, a few singletons: #211 bloodborne; #213 gift for her; #215 frog. Then a pair, #217-218 cn tower and sexuality pins. At #220-222, a trio, all with 148%: pod hoodie, bergamot herb, bergamot herbs. Skip one and this run continues with the pair at #224-225: notebook and twitch banner.

Several more singletons are next: #227 stock market deco; #230 ae86 poster; and #232 toile boarders [sic; should be “borders”]. At #235-236, there’s a pair: frame and forsaken. Skip two and winding up your Top 250, another smattering of singleton high flyers. There is #239 skadis round; at #242 is lights; then come #244 zoro; #246 jade, and #249 tiara elven.

We hope some of these leads prove to be profitable for you!

As for us, it’s west and Down Under we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.