Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss the Canadian shopper searches that climbed highest fastest this month. Then we’ll analyze what your Top 250 keywords say about which products are selling best these days.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the US trend report first? And here is the UK‘s.

November’s Top 20 shopper searches

1. gifts for him
2. christmas
3. bracelet
4. stickers
5. womens clothing
6. poster
7. earrings
8. pokemon
9. art
10. personalised gifts
11. mens clothing
12. digital products
13. gifts for her
14. keychain
15. phone case
16. ring
17. mugs
18. wedding gifts
19. furniture
20. personalised toys

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database. 

Greetings, neighbors to the north! Hope you’re staying warm. We bear glad tidings! Your Top 20 looks normal for the first time in two months.

This means you do have a lot of climbers – Top 20 searches that weren’t in the previous Top 20. But few are new; rather, most are restored to their former glory on high. Like this one.

Ranked 2^nd: “christmas,” up from #185

In October, “christmas” was down 88% Year on Year. Back in 2024, it was the No. 2 search. Every October, it’s always been right up there with Halloween at the top. Next, let’s take a quick look at what else has reclaimed their spot this past month.

Canada’s top Etsy searches climbing highest fastest

Here are November’s Top 20 climbers. There are 15, including three screamers; these hadn’t even managed to crack the Top 1000 in October.

Ranked 1^st: “gifts for him,” up from #551

2^nd: “christmas,” up from #185

5^th: “womens clothing,” up from #24

6^th: “poster,” up from #123

8^th: “pokemon,” up from #723

9^th: “art,” up from #766

10^th: “personalised gifts,” up from #702

11^th: “mens clothing,” up from #139

12^th: “digital products,” up from #48

13^th: “gifts for her,” screamer (didn’t make October’s Top 1000)

15^th: “phone case,” up from #176

16^th: “ring,” up from #118

17^th: “mugs,” screamer (but “mug” ranked #322)

18^th: “wedding gifts,” up from #467

20^th: “personalised toys,” screamer

A number of these have been your most popular products on Etsy year-round. Poster, ring, mugs – they all made your Annual Top 20 list. Two more have just morphed a bit: “digital prints” to “digital products” and “wall art” to “art.” Wall art was your No. 1 search of the year last year; it still ranked 18^th in October. Then this past month, “wall art” dropped to #106 while “art” soared up from #766 to the top.

Ranked 9^th: “art,” up from #766

Currently, “art” has edged out its former 15-mo high back in October 2024. Even more impressive than its current search rank though is its monthly click-through rate. “Art” has a CTR of 150% for November, which indicates a ton of purchase intent. Over 30% more than it had at its former high last year. Those of you here to find out what’s selling best on Etsy, here’s a lead! And for anyone new to selling online, here’s a tip.

Top Etsy searches and purchase intent

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, you’ll want to keep up with Canada’s top Etsy keywords, of course. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll learn which of your current top 250 keywords have had the highest CTRs most recently.

With no real surprises in your Top 20 and how precious your time is, let’s jump straight to that.

Roundup! Canada’s top Etsy keywords with 125%+ CTRs now

On Etsy, a 100% click-through rate indicates buyers are highly engaged, clicking multiple listings in search result pages. CTRs of 125% are exceptionally high. For these Roundups, our calculations are drawn exclusively from your most recent full month of data. So, regardless of their 12-mo CTRs, most of these should be what’s selling best on Etsy in Canada now. Anything Christmas-related that’s of interest, add to a Keyword List. That way, you’ll be a step ahead for next year.

Ranked #1-50

Back in October, you had 12 qualifying CTRs in your Top 20; that was wild! For November, you have seven qualifiers, which is still roughly double the average. (In November 2024, there were just three!) And this November, the first five are all sky high: bracelet, stickers, womens clothing, art and phone case.

#15 “phone case” – November CTR: 149%

“Phone case” hit a new 15-mo high this month, just edging out January’s. And judging by that gold badge it has, its popularity is likely to hold. Not to mention its current CTR; 150% is as high as they go. Even its 12-mo average CTR is well above average. Yet competition from your fellow Canadian sellers is still in the green zone: just above 19,000 listings.

The other two qualifiers in November’s Top 20 are ring and wedding gifts. Moving on to the rest of the Top 50, next is advent calendar. Definitely add that to a Keyword List for next Christmas: it has a November CTR of 149%! Then you have mug, followed by five highflyers in a row. Crochet, cards, charcuterie board, grinch, and template.

Art prints has less but still plenty. Then come more highflyers with 140%+: calendar, planner, jewellery, lego, zelda, nintendo, riftbound, beanie. Skip ahead for two more: apron and custom keychain.

Ranking from #51-100

Straight out of the gate, you have a trio with 149% CTRs for the month: digital, cutting board, sweatshirt. Next up: wedding, tote bag, rugs, prints, personalised clothing, journal. Skip two and there’s a quintet of qualifiers, all highflyers: anime, bookmark, gold, games and game. After these though, we have to skip a dozen+ before the next: 3d printed, anniversary gift for him, winter style. Since we don’t recall ever seeing “winter style” before this, you know we had to investigate.

#83 “winter style” – November CTR: 148%

This has all the hallmarks of an Etsy promo. Which doesn’t mean it isn’t popular with Canadian shoppers! They clicked a heck of a lot of the listings Etsy showed them to get that 148% CTR. And such low competition – just over 6,000 – means few of your fellow sellers have discovered this one yet.

We think “winter style” might have potential. Of course, as with any single-month spike, don’t act on it yet. Best practice: add this to a Keyword List; let that tool report on it for a while first.

Up next on our Roundup is a quartet, all with 148%+: t shirt, sweater, vintage and crochet pattern. And the final five qualifiers in the Top 100 are dnd, engagement ring, gold bracelet, ornaments and nurse.

Next, ranked #101-150

Another spectacular start here: from #101-105, all five have 149%+ for the month! Sweaters, wallet, hoodie, grandma and weighted blanket. Next: diet coke, homestuck, frieren, genshin, lebron, patch, diorama. Skip two and there’s another quartet of highflyers: christmas shirt, twitch overlay, watch and youtube.

Skip just one and there is a quintet of qualifiers: camping bachelorette, budget planner, 3d, bookmarks, airpod case. Hmm: we’ve already noted that #64 “bookmark” singular has a high CTR for the month. And now here is “bookmarks.” Let’s see what we can see in Keyword Tool.

#129 “bookmarks” – November CTR: 148%

We just checked: “bookmark” singular ranked 29^th in October. And it made our Roundup that month too, with a 149% CTR. Clearly, bookmarks are popular products on Etsy Canada.

Returning to the Roundup, just three more in this set of 50: airpod case, pink and #139 phone cases.

Ranking from #151-200

Not another qualifier until #166 cross necklace. It’s followed by a trio of Christmas searches: christmas gifts, christmas decor, christmas ornaments. Then at #172, there’s another highflyer: aprons. And since, as mentioned here earlier, “apron” is also sky high this month, let’s look at both.

#172 “aprons” – November CTR: 148%

“Apron” is even better. It currently ranks up at #47 with a November CTR of 149%!

We see that starting in October 2024, “apron” searches soared through January. And combined, their search volume had another nice lift Mar-Jul. Both have 12-mo Avg. CTRs well above average, especially apron’s. Yet so far, their Competition stats are remarkably low. Wondering what to sell on Etsy? We see opportunity here; certainly worth researching.

Back on our Roundup, the next qualifiers are best friend gift, 2000s prom dress, harry potter. Then floor lamp, gifts for boyfriend, meme shirt and instagram templates. At #181-183, there’s a trio of highflyers: moissanite ring, lighting and stocking stuffers.

Skip two and you have another trio with sky-high CTRs: wedding bands, silver earrings, silver ring. The last qualifiers in this set: personalized recipe book, home improvement, goth, gold hoops and custom name necklace.

Finally, ranked #201-250

Right at #201 you have 3d print with a CTR of 149% for the month. Four more highflyers follow: mushroom, jade earrings, corgi and painting. The next qualifiers are passport holder and amethyst ring. Since “amethyst ring” has a stratospheric CTR, we had to stop here to look it up.

#211 “amethyst ring” – November CTR: 149%

Wow, its 12-mo Avg CTR is exceptional, too. Any popular jewelry item on Etsy with such low competition is a unicorn. Honestly, we’re puzzled: why aren’t more Canadian sellers on this one? No matter; if you act fast, you might be able to catch buyers shopping for February birthdays. February’s birthstone is amethyst.

And back to our list. Next are 90s prom dress, toronto maple leafs, vintage clothing. Then silver bracelet, sticker, limbus company, choker and custom pet pajamas. A quintet is next, all with 147%+: couple, demon slayer, citrine, dice tray and logo. Skip one and at #229-230, there’s a pair with 148%: magnet and moth.

The next qualifier is kimono, followed by larimar, lamp, korean, indian earrings, margiela and miranda. Then you have two pairs of highflyers in a row: #241-242 mirrors, passport. And #244-245, photo frame, romantic alphabates [sic]. And finishing this Roundup with a flourish, the final four all have 147%+. They are nose stud, racing jacket, press on nails and portfolio.

We hope some of these prove to be profitable for you! And that meanwhile, what you’ve got is selling like hotcakes!

As for us, it’s west and Down Under we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.