Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about which products are selling best now.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the UK report first? And here is the US report.

Your Top 20 Etsy keywords in October

1. halloween
2. adult costume
3. tshirt
4. earrings
5. coasters
6. jewellery gifts
7. furniture
8. labubu
9. dice
10. planner
11. bracelet
12. hoodie
13. keychain
14. jewellery
15. t shirt
16. stickers
17. silver rings
18. wall art
19. template
20. rug

NOTE: To get this to you as soon as possible, we based search-volume figures in this report on eRank’s best early estimates. Later in the month, keyword search counts get confirmed and some ranks change but usually not a lot.

Remember how last month you had so much turnover in your Top 20? You had 17 keywords that hadn’t been in your Top 20 just the month before. And ten of them were “screamers” – searches that hadn’t even made your Top 1000 the month before.

Welp, you do have 17 climbers again this month. But there’s one big difference. Many are your Top 20 faithful, just retaking their rightful places. And your screamer count is down to seven. Still high, but not as unsettling as seeing ten!

The weirdest of those 10 screamers was “corporate gift,” with a monthly CTR of 2% for September.

Definitely a dud. We see nothing like that in your October climbers; let’s get to them!

Canada’s top Etsy searches climbing highest fastest

Ranked 1^st: “halloween,” up from #32

2^nd: “adult costume,” up from #758

3^rd: “tshirt,” screamer (didn’t rank in September’s Top 1000)

5^th: “coasters,” up from #316

6^th: “jewellery gifts,” screamer

7^th: “furniture,” up from #208

8^th: “labubu,” up from #48

9^th: “dice,” up from #537

10^th: “planner,” screamer

11^th: “bracelet,” up from #73

12^th: “hoodie,” screamer

13^th: “keychain,” up from #58

14^th: “jewellery,” up from #312

15^th: “t shirt,” screamer

17^th: “silver rings,” up from #525

19^th: “template,” screamer

20^th: “rug,” screamer

That’s a lot! But so many of them were affected by Etsy’s rollout of its new “Marketplace Insights” too. Maybe that first run was a bit glitchy. Lots of your regulars plummeted in rank while others fell out of the Top 1000 altogether. But in just a month they’ve popped back up, yay.

Take screamers #3 “tshirt” and #15 “t shirt.” These are two of your Top 20 frequent flyers. In fact, they ranked 11^th and 12^th on your Annual Top 20 for 2024. Here’s how “tshirt” is doing now.

Ranked 3^rd: “tshirt,” screamer

It’s only dropped out of your Top 1000 twice in the past 15 months. Same for “t shirt.” As for screamers “planner” and “hoodie,” their search volumes are subject to way more ups and downs. In September, “planner” was down nearly 90% Year on Year. For October though, it’s up by 100% over October last year! And screamer “rug” is now up Year on Year by 109%.

Planner, hoodie and rug all have the same gold badge “tshirt” has. That tells us they’re continuing to trend through the first week in November. That leaves us with just two screamers to account for.

Ranked 6^th: “jewellery gifts” – October CTR: 104%

We are unsurprised that “jewellery gifts” has no golden “Trending in Search!” badge. We expect it has already dropped back down to wherever it came from. That being most probably shoppers clicking an Etsy homepage promo. Because shoppers don’t tend to type “jewellery gifts” in search.

They just type “jewellery” (ranked 14^th). Or they get specific: “bellybutton jewellery silver,” which ranks #61. Indeed, that one has three variations on the same theme at #66 and #67. Plus three more with “bellybutton jewellery” at #133, #145 and #146.

(By the way, #61 “bellybutton jewellery silver” has a monthly CTR of 150%! CTRs don’t get any higher. And #67 “bellybutton jewellery crystal” has 149%!)

There’s also #116 “spooky jewellery,” and at #568 “indian jewellery” and #827 “birthstone jewellery.” Can’t wait to check out their October CTRs later in the Roundup. Because CTRs are our best indication of purchase intent.

Tip! Canada’s top Etsy keywords and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s smart to keep up with your top Etsy searches. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll learn which of Canada’s current Top 250 keywords have had the highest CTRs most recently.

And like the UK this month, it appears you might have more than usual this month, so we’re itching to get to them! And we know you must be busy. So we want to spend most of our time on the Roundup. Let’s just do one more of these screamers. Unlike “jewellery gifts,” this next one has a spectacular current CTR!

Ranked 19^th: “template” – October CTR: 149%

“Template” has made your Top 20 before; it was this past June. And it came close back in January. In your current Top 1000, there are 11 related searches. #233 “template relationships” has an October CTR of 146%: even for Etsy that’s sky high. So far though, these are the only two with above-average CTRs.

Might be one to watch, though! As you can see above right, “template” really took off in December last year. And other than a couple sluggish months in August and September, shows promise! So, if you’re looking for what to sell on Etsy, don’t be put off by that Competition stat. Because luckily, this is a niche that offers lots of opportunities to “niche down.”

We scrolled down the page in Keyword Tool to template’s related searches table. The table’s default sort is by search volume. Second from the top (the top one was “template”) was “resume template.” It got 2,650 searches in October, has a worthy Average CTR of 111%, and yet for Competition? It’s fewer than 1,800 Canadian listings.

Certainly worth adding to a Keyword List, see where it goes from here. Meanwhile, let’s go hunt for more prospects!

Roundup! Canada’s top Etsy keywords with 125%+ CTRs now

If you’re here for ideas of what to sell on Etsy, then this is for you. It’s your insider access to which of this month’s Top 250 Etsy searches show the most purchase intent. Notably, of the top ecommerce sites, Etsy has the most keywords with high CTRs. Even for Etsy though, CTRs of 125% and above are exceptionally high.

Keep in mind, these calculations are based exclusively on our most recent full month of data. So, regardless of their 12-mo CTRs, lots of these products are what’s selling best on Etsy Canada now. Any Halloween-related searches, add to a Keyword List so you’ll have them already for next year.

Before we begin, our customary word to the wise. Some of these shopper searches could cause an Etsy seller problems. Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap. We don’t want to lose any of you to IP strikes.

Note: For the sake of readability, we’ll only shout out a few individual CTRs. All have monthly CTRs of 125% minimum, which means they’re worth researching. And given such a bumper crop of high CTR qualifiers this month, we won’t list all the individual ranks. Instead, rather than our usual groups of 50, we’ll divide them into batches of 25.

Ranking #1-25

Want a measure of just how many high CTRs you have this month? Last month you had five qualifiers in your Top 20, the high side of average for Etsy. For this month though, you have twelve, and all but the first one have 148%+!

The 12: adult costume, tshirt, coasters, furniture, labubu, dice, keychain, jewellery, t shirt, stickers, silver rings and template. Before we go on, there is one climber here we’ve never seen make any Top 20.

#17 “silver rings” – October CTR: 149%

Wow, from a low of 50 searches in June and July, this one’s been climbing quite steadily. And they’re selling like hot cakes now.

Returning to the Roundup, the last two in this first group are #22-23, t shirts and stl. And they both have 149%+ CTRs for the month. So, we’re off to a stellar start!

Ranked from #26-50

At #27-30, a quartet of qualifiers: digital planner, rugs, bookmark, do it yourself. Starting at #32 is a septet, all with 148%+ October CTRs: fall, f1, keycap, kid costume, kitchen and dining, pdf, and witches. Jump a bunch and the streak of high CTRs continues for #47-50 curtains, digital products, gold earrings and posters.

From #51-75

Straight out of the gate at #51 is mens bracelet with a 148% CTR for the month. Next up: kitchen, minimalist, resume template, soap. Then all the rest of the qualifiers in this section have 148%+ for the month! As mentioned earlier, at #61 is bellybutton jewellery silver, then beaded earrings and bachelorette christmas party shirt. Skip one and there’s another of those: bachelorette party shirt. Then at #67, there’s another of these: bellybutton jewellery crystal.

And then we’re back to bachelorettes with camping bachelorette, followed by anime. This group ends with a quartet, #72-75 casino dice, chikankari, choker and hat.

Ranking #76-100

From #76, a quartet of highflyers: indian dress, hunting bachelorette shirts, guinness hat, halloween costume. Then from #82-86: veil, romantic alphabates [sic], sonic, spiderverse and slime. “Slime” has a CTR for October of 148%.

Starting at #88, there are nine more highflyers in a row! Etro, coconut essential oil, elden ring, cowboy, replica chrome hearts glasses, patch, peak, oni mask, mortise and tenon jig for router. And the final qualifier in this Top 100 is #100 purity seal christian.

From #101-125

In this whole section, only four meet the threshold. The pair at #104-105 sticker and wood. Then animated background, beyblade x and notebook.

From #126-150

Not one qualifier!

Ranked #151-175

From here though, there are loads again. And many have 146%+ monthly CTRs for October. At #152-156, a quintet of qualifiers: gift, cross necklace, embroidered sweatshirt, christmas shirt, dainty ring. Skip one and there’s a trio, all with 140%+ for the month: sterling silver ring, tennis bracelet, wall prints.

Skip two and this time it’s a quartet: opal ring, photo magnet, anniversary gift, and bag charm. At #168 is its plural, bag charms. “Bag charm” has 146%; the plural has 147%.

Now, we featured “bag charm” in the UK’s September Roundup; it had a CTR of 149%. We did point out that these are a fad item. Well, we just checked; yours are down this month by 66%. Theirs fared worse: down 87%! Better hold off on these for now. Plenty of other fish in the sea! Like this next one.

#169 “ring holder” – October CTR: 150%

While “ring holder” is down from its 15-mo high in September, everything was higher in September! Its 2,700 searches only garnered it 539^th place, and its CTR for the month was 96%. That’s about average for Etsy. But this month, it ranks far higher overall, and its CTR is as high as they get.

Here looking for ideas of what to sell on Etsy? “Ring holder” Competition is certainly inviting! Might be a niche item worth researching.

Consider this: “ring” and “rings” both ranked in your 2024 Annual Top 20. “Rings” had a CTR for the year of 128%. So, both demand and purchase intent are exceptional. But of course, so is Competition. How about selling a place to put those rings, eh?

Speaking of rings, the next qualifier on your Roundup is #170 spoon ring with 149%And the rest in this section are all 140%+: gift for him, halloween sweater, dog collar, dice tower and digital wall art.

Ranked from #176-200

All these have 146%+: phone case, matching rings, pearl earrings, nursery, one piece and mens ring. So do the next two pairs, #183-184 bobs burgers, car accessories and #186-187 baby shower favours, vtuber. Next is engagement rings, then skip two for an octet, all with 145%+. Ruby ring, rugby men gift ideas, scorpion, sanji, roqya, rick and morty, ricoh quartz and ricoh quartz for parts.

Next, from #200-225

At #201-203, three searches in a row for row counters, all with 146%! Row counter knitting, row counter charms, row counter. Then with 146% and up: sakura, viyella, wooden, wool slippers, sew in tags, silk and silicone rtv2.

The next qualifier is #212 silver necklace. Next, more with 146%+: seamless pattern, share your pictures wedding cards, shattuckite and vetements femme. Then all the rest of this section have 145%+! Twilight, trendy shirt, sportmax, sorry cant swim meet bye, supernatural and tasbeeh diy kit for kids.

Finally, ranked #226-250

Right at #226 is swimming. Skip just one and there are nineteen qualifiers nonstop, all but one with monthly CTRs of 145%+! The first six: stitch markers, tam, subaru crosstrek wilderness, thistle, thermal, template relationships. Then customized heart magnet wedding favors, crosstrek wilderness, cup, ffxiv, racing suit.

Qualifier expense tracker is the one with less (139% is still wildly high though). Then the rest of the 19 have 145%+. Fallout new vegas, diamond ring, df83, dalphatocopherol, digital cameras, deltarune and cross diamond pendant for men. Digital camera is one we’ve been watching trend for over a year now on eBay US. Here’s how yours looks on Etsy now.

#244 “digital cameras” – October CTR: 146%

Like a lot of searches, “digital cameras” shot way up in September. But this one kept climbing; it got 1,550 searches in October. We like a couple other things about it. An Average CTR of 126% is well above average for Etsy. And goodness, Competition is just 1,650 listings! Got any kicking around the house you haven’t used in years?

Just two more qualifiers for this month’s Roundup. They’re a pair: #249-250 elves and dunhill. They both have 146% CTRs for the month.

We hope some of these leads prove to be profitable for you!

As for us, it’s west and Down Under we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.