Here at eRank we’re back with Canada’s top Etsy keywords. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the Canadian shopper searches that rank highest. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy in Canada now.
Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Want to read the US report first? And here’s the UK report.
Your Top 20 Etsy keywords in April
- jewelry
- gift for her
- wall art
- gift for mum
- journal
- pokemon
- unique gift for mum
- bookish
- best gift for mum
- cottagecore
- tshirt
- severance
- hoodie
- vintage
- cat
- bracelet
- crystals
- minecraft
- wall art for mum
- wedding guest book
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database. NOTE: In order to get you this report as soon as possible, search-volume figures are based on eRank’s best early estimates. Search counts get confirmed by mid-month; some ranks may change a bit but not by much.
Back in March, Etsy UK set a record. They had 17 climbers: Top 20 keywords not on their Top 20 the month before. And six of them were screamers – searches that ranked nowhere in their previous month’s Top 1000. That’s an unprecedented amount of Month-on-Month turnover.
Welp, you just matched them, on both counts!
In March you did have just short of that: 16 climbers, four of which were screamers. So, April’s come as less of a shock. And we know Etsy has had a hand in this upheaval. Just at a glance, we spot four keywords among your screamers that we’re positive are Etsy’s doing. We can’t wait to get to them!
These top Etsy searches climbed highest fastest most recently
Here are your April climbers in order by current rank, their previous rank (if any) listed last.
#1 jewelry, up from #51
#4 gift for mum (screamer; didn’t make your Top 1000 in March)
#5 journal (screamer)
#7 unique gift for mum (screamer)
#8 bookish, up from #978
#9 best gift for mum (screamer)
#10 cottagecore (screamer)
#11 tshirt, up from #21
#12 severance, up from #65
#13 hoodie, up from #35
#14 vintage, up from #120
#15 cat, up from #87
#16 bracelet, up from #46
#17 crystals, up from #83
#18 minecraft, up from #285
#19 wall art for mum (screamer)
#20 wedding guest book, up from #476
Whee, this is such a feast for us data geeks! But we know you’re busy. And we do need to leave room here at the end for your Monthly CTR Roundup. Which means we have to whittle this list down somehow.
Why don’t we start with the screamers? These climbed highest fastest most recently from farthest down. Just a month back, they couldn’t even crack your Top 1000.
No. 4: “gift for mum”
At first glance, nothing about this search seems surprising. Mother’s Day is an annual event; as such, it’s typical for there to be screamers. But let’s take a closer look.
We see that what is actually surprising here is “gift for mum” wasn’t trending last year. In fact, it has had zero search volume in the past 14 months. Not even ahead of Christmas! Super odd, right?
Now, for these trend reports we analyze keywords as the shopper entered them in search. Which means that we consider singular and plural forms separately. So next, we ticked the “Include Near Matches” option to see if that might solve this mystery.
“Gift for mum” and its near matches
Does it make a difference?
Some, but nowhere near enough. Intrigued now, we decided to check “gift for mom” (American spelling) next.
“Gift for mom” and its near matches
So, here is “gift for mom.”
A little better; most months, “gift for mom” had at least 50 searches, and April 2024 had 1,050. Still nowhere near the search volume you’d expect, though. So next we clicked to include its near matches, not expecting much.
And there now, we’re getting somewhere! Nearly 11,000 searches last year in April, and another rise for November and December.
Oh, and while we’re at it, here’s a quick tip for those of you new to eRank. Keyword Tool’s default is to include near matches; that gives you the best overview of shopper interest. But have you ever wondered what exactly “Include Near Matches” includes? If so, just scroll down the page to the related searches table. Across the top of it, you’ll see options. Select the “Near Matches” tab, circled here in orange.
Often, all you’ll see here will be your keyword in its singular and plural form. But every now and then, you get a bounty like this, maybe even some you hadn’t thought of. We think it’s worth a quick look.
In this case though, average search volume drops precipitously after the third one, “mom gift.” Even taking all these together though, it still doesn’t add up. But there is one thing left to check: Canada’s top Etsy searches a year ago in April.
“Mothers day gift”
Aha! This one ranked No. 2 in April 2024.
And when we include near matches, it really jumps: 28,750 searches.
Combining all four of this April’s Top 20 “for mum” screamers, they add up to 32,550. That’s more like it! As it happens, we know Etsy featured enticing promos for “gift for mom” on their US homepage. And the US had the same dearth of “mothers day” searches this year as you. Shoppers just found it easier to click those Etsy homepage promos than to type “mothers day gift” into search.
Bottom line: Next year, include both “gift for mum / mom” and “mothers day gift” in your SEO. And now with that resolved, we’re down to just two more screamers.
No. 5: “journal”
Another screamer with eRank’s trend-alert banner waving that it continues to be popular this week: nice!
As you can see, “journal” is at its 15-mo high now. Altogether, you have six journal and journal-related in your current Top 1000.
#5 journal
#124 journals
#224 journaling
#458 leather journal
#579 personalized journal
#594 prayer journal
We really like the looks of “journal”! It’s got slews of other related searches with low competition too. And did you notice journal’s Average CTR (click-through rate)? A worthy 121%; even for Etsy, that’s high. Even better, when calculated for April, its monthly CTR is 149%, the highest in your Top 20. That’s a ton of purchase intent!
Time out for a quick tip: Top Etsy searches and purchase intent
New to selling online? Here’s a highly useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s just browsing).
So yes, knowing which keywords are most popular now with your Etsy shoppers is necessary. But for insight into which of these trending products might be selling best, look to their click-through rates.
Next, your last April screamer.
No. 10: “cottagecore”
Oops: better check; we’re pretty sure some spoilsport trademarked “cottagecore.” At least for some product classifications. Regardless, in April your Etsy shoppers suddenly became interested in that “shabby chic” (also trademarked) aesthetic.
Backstory. Twin style trends dominated all our Etsy Top 20 lists for years: Mid Century Modern and Minimalist. Both still pop up now and again but never ranking so high as they once did. Here’s “minimalist” now.
Wow: how the mighty have fallen! “Minimalist” is down to 50 searches now! And here’s “mid century modern.”
This one’s doing better; it got 1,150 searches in April. “Mid century modern” even made your Top 1000– but only just: it ranks #955.
And ever since these two left the field, we’ve been watching out for the next big style trend. And there’s been nothing since like the phenoms these two were. Or, just before them, as popular as “shabby chic” and “cottagecore” were.
Despite its appearance in your April Top 20, we don’t think Cottagecore is making a comeback. Not with an 80% 12-mo CTR; it’s 80% for its April CTR too, the month it’s trending. For Etsy, that’s pretty pallid purchase intent.
Top 20 Etsy keywords with high monthly CTRs now
We’re done with your screamers, but this is already getting long. And we need to leave time for your Monthly CTR Roundup. So let’s just look at your Top 20 climbers that have the highest April CTRs. We’ve already talked about “journal;” its 150% is the highest. The second-highest is “cat.”
No. 15: “cat,” up from #87
“Dog” ranked 12th last month in your list of Top 20 Etsy keywords; it had a monthly CTR of 149%. This month, it’s “cat” with a 136% CTR for the month. Here’s “cat.”
And this month, poor old “dog” toppled from 12th place all the way down and out of your Top 1000! Have a look.
In April, “dog” only had 1,150 searches; Month on Month, it’s down 85%! But hey, it’s trending this week. And there are still six dog-related searches that did make your current Top 1000.
#277 dog tag
#794 dog memorial gift
#797 dog shirt
#798 dog tags
#835 custom dog tag
#836 custom dog shirt
And while the broad keyword “dog” has quite a good 12-mo CTR (115%), cat’s is even better. “Cat” has an Average CTR of 121%. Four cat-related searches made your April Top 1000 this month.
#15 cat
#431 cat toy
#568 cat shirt
#729 cat tree
The best monthly CTR of these is #431 cat toy’s; it has 146% for April. None of dog’s related searches have April CTRs above 100%.
No. 1 jewelry, up from #51
With the third-highest monthly CTR in your Top 20, here is climber “jewelry.”
“Jewelry” is actually doing much better than it looks here. Because lots of search volume and data is being diverted by “jewellery,” which ranks #28 currently. Of the two, jewelry has the better click-through rates: 122% for the month; 12-mo average 113%. Jewellery has just 94% for April and an annual average of 90%. Nor does jewellery have our Trending Now banner.
Conversely, “personalised jewellery” ranks #23, whereas “personalized jewelry” is all the way down in 935th place! Their monthly CTRs are about the same: 96% and 100%, respectively. Takeaway: While shopper searches for “personalised jewellery” should include listings for “personalized jewelry,” we’d use both. Just to be sure.
No. 20: “wedding guest book,” up from #476
This climber has an April CTR of 121%, third highest of your Top 20 Etsy keywords.
Nice one! The lowest search volume for “wedding guest book” in the past 15 months was 1,400 this March. And for Etsy Canada, 1,400 searches/mo is still quite good – enough to rank #476 in your last Top 1000.
By the way, have any of you in this niche happened to notice this related search? Because it’s been making your Top 1000 lists too; here is “wedding guest book alternative.”
In fact, it actually appears twice this month! The first is #683 “wedding guest book alternative,” and #684 is the plural “wedding guest book alternatives.” The latter adds 88 searches to the total Average Searches count.
Only “wedding guest book alternative made your March Top 1000, with a fantastic monthly CTR: 146%! And its 111% Average CTR is nearly as good as the 116% that “wedding guest book” has… With about a third as much competition from your fellow Canadian Etsy sellers!
And now, for those of you here to find out what else is selling best on Etsy Canada now… [Cue Drum Roll Please]
Roundup! Canada’s top Etsy searches with 125%+ CTRs now
Of the top ecommerce sites, Etsy has the most keywords with high CTRs. That said, even on Etsy, CTRs of 125%+ are rare, as you’ll see. Note too, these calculations are based exclusively on our most recent full month of data. Therefore, regardless of their 12-mo CTRs, out of your 250 highest-trending products, these show the most purchase intent now.
Just a word of caution before we begin. Some of these shopper searches could absolutely cause an Etsy seller problems. Whether they be protected by intellectual property rights or prohibited by Etsy, please look before you leap!
Ranked from #1-50
(For readability, we’ll only shout out individual CTRs above 140% – wildly high. But all qualifiers will have at least 125%.)
Back in March, you had five qualifiers in your Top 20. That was an all-time, all-country, all-platform record! This month, you’re back to normal; you have two: #5 journal with its 150%, and #15 cat.
Moving on to the rest of your Top 50, at #22 is shirt. Then at #29-31 you have a trio, all three with 149%! cross, calendar, chiikawa. Next up is #38 digital. It’s followed by another trio at #41-43: tumbler, press on nails (149%), and stl (147%). Then at #45 is jewelry box, and at #48 is beads with 149%.
Ranking #51 through #100
Straight out of the gate, another high flyer: #52 sewing with 149%. Then at #54-55 is a pair, the first of which also has 149%: digital planner, and cutting board. Next, a trio at #63-65, all high flyers: dress (149%), desk mat (140%) and sexy has 150%. Up next is #63 jade; it has 143%. And the last two qualifiers in the Top 100 both have 148%+: #74 pattern and #86 wallet.
Next, from #101 through #150
First we have #111 wedding favours. Then at #113-114 a pair: wedding band and shop canada; the latter has 147%. (That’s nice to see!) Then skip just one and there’s another pair, #116-117 locket and custom (it has 148%). Skip a few more and at #122 is mystery box with a perfect 150%.
And after that is a nonad! (Haha, we had to look up the word for “group of nine,” we see it so seldom.) And even more rare to see: all nine have April CTRs above 147%! From #124-132: journals, iphone 16 pro max case, key caps, italian charm bracelet, kinetic sculpture, notebook, opal, perfume, and binder.
Then, skipping just one, at #134-142 is an octet! Holy mackinaw, Canadians! That said, not all have monthly CTRs as high as your nonad’s. The first here is #134 citrine; it does not. But the next three all have 148%: coloring book, arcane and alexandrite. Then #138 airbnb does not. But the final three of the octet all have 147%+: aquamarine, anubis, and 40k.
As do all the rest of your Top 150! With 147%+ CTRs, these are #145 flag; #147-148 snoopy and puffco pivot; then #150 twitch.
Ranked #151 through #200
That #150 “twitch” is actually the first of a trio. The other two, ranked #151-152, are rugs (it too has 148%), and #152 rosary; it’s got 142%. Next, at #157-158, a pair: tarot cards has 141% and passport has 148%. Then you have four in a row with 148%+: #161 lehenga; #164 gambling, and at #169-170: banner and moza. After them, the next qualifier is #172 nerf.
There only five more in this group, but all five have April CTRs of 147%+. The first is #183 slime. Then the trio at #189-191: art4fans, cigar, and chiikawa anoko. The last of the five is #194 bags.
And finally, from #201-250
Another section that starts off with a bang! At #206-207 there’s a pair and both have 147% CTRs: turquoise and assassins creed shadows. As do all the next five: #210 bloodborne; #212 cloak; #219 flower; #223 sketchbook; and #227 lil uzi vert. But he’s not just the last of those five; he’s also the last qualifier in your Top 250 for this month.
We hope some of these prove to be profitable leads for you!
As for us, it’s west and Down Under we go!
As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
