Canada’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Canada’s top Etsy keywords. Let eRank take the guesswork out of your Etsy shop SEO and product research. First, we’ll discuss this month’s Top 20 Etsy searches. Then we’ll analyze what your Top 250 keywords tell us about which products are selling best now.

Tip: See what Canada’s top Etsy keywords were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Want to read the UK report first? And here is the US report, or watch a quick video summary (thanks, Pam Duthie!)

Your Top 20 Etsy keywords in September

1. lingerie
2. bridesmaid gifts
3. earrings
4. fall decor
5. handbag
6. corporate gift
7. press on nails
8. paintings
9. dresses
10. wall art
11. stickers
12. crochet pattern
13. wallet
14. halloween press on nails
15. flower girl dress
16. witch
17. wedding favors
18. t-shirts
19. vintage ring
20. turquoise ring

NOTE: In order to get you this report as soon as possible, search-volume figures in this report are based on eRank’s best early estimates. Later in the month, keyword search counts get confirmed and some ranks change but usually not a lot.

Hiya, upstairs neighbors! Looks like Etsy decided you needed a Top 20 makeover this month, but what the heck, Etsy? The two countries where Halloween is huge are the US and Canada. It’s downright unnatural to see yours drop from 7^th place in August to #33 in September. Last year in September, “halloween” ranked No. 1. We had to stop right here to check this out.

Ranked 32^nd: “halloween,” down from 7^th in August

Here is “halloween” in the shiny new version of Keyword Tool. And mystery solved!

The line chart shows us that “halloween” is actually up Month on Month, despite dropping lower in rank. In fact, it’s up by 30%. How could that be? It’s because the overall search volume of September’s Top 1000 is higher than August’s. This is good news, neighbors!

Last year in September, “halloween” got to No. 1 with 18,800 searches. Your No. 1 search this September is “lingerie.” It got 46,490 searches; that’s close to 150% more. That said, we aren’t sure what to make of “lingerie” soaring to the top spot. So, let’s get to that and the rest of your climbers.

Canada’s top Etsy searches climbing highest fastest

You do have some doozies. There are 17 climbers altogether; while highly unusual, that’s not unprecedented. However, ten of them are screamers, which we’re pretty sure might set a record. (For anyone new, “screamer” is our pet name for Top 20 searches that didn’t make the previous month’s Top 1000.)

Your September climbers, listed in current rank order, their rank (if any) in August last.

In 1^st place: “lingerie,” up from #169

2^nd: “bridesmaid gifts,” up from #101

4^th: “fall decor,” (screamer; didn’t crack your last Top 1000)

5^th: “handbag,” screamer

6^th: “corporate gift,” screamer

7^th: “press on nails,” up from #671

8^th: “paintings,” screamer (but “painting” was #276)

9^th: “dresses,” up from #399

12^th: “crochet pattern,” up from #173

13^th: “wallet,” up from #312

14^th: “halloween press on nails,” screamer

15^th: “flower girl dress,” screamer

16^th: “witch,” screamer

17^th: “wedding favors,” up from #544

18^th: “t-shirts,” screamer (“t-shirt” was #980)

19^th: “vintage ring,” screamer

20^th: “turquoise ring,” screamer

Let’s take a quick look now at your current No. 1, “lingerie.” We’ve never seen that keyword make any country’s Top 20, nor even close.

Maybe lots of people are wearing lingerie for Halloween? Love to hear your theories! Meanwhile, “lingerie” has a decent 12-mo click-through rate (CTR). And when calculated for this past month, it’s slightly higher: 115%. Even on Etsy, which has the most high CTRs of the top ecommerce sites, that’s higher than average purchase intent.

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.

So yes, it’s smart to keep up with the top Etsy searches. But for insight into what’s selling best on Etsy, look to their click-through rates. It’s why we end these trend reports with a Monthly CTR Roundup. You’ll see which of Canada’s top Etsy keywords have had the highest CTRs most recently.

While we’re on the topic of your current Top 20 and monthly CTRs, there’s something else that’s odd. For September, three of them have monthly CTRs of just 2%. By comparison, in last year’s September Top 20, the lowest monthly CTR was 49%. It’s these three:

#6 “corporate gift;” September CTR 2%

#14 “halloween press on nails;” September CTR 2%

#15 “flower girl dress;” September CTR 2%

We looked them up in Keyword Tool; all duds. Here’s “corporate gift.”

Ranked 6^th: “corporate gift” – September CTR: 2%

No “Trending in Search!” badge for this one.

We’re not saying Etsy’s Canadian customers don’t purchase corporate gifts on Etsy. We just see no sign they’ve used that keyword in search before. This sudden burst of enthusiasm may have stemmed from an Etsy promo on its Canadian homepage. But they aren’t buying.

Same for the others. So, as with all single-month spikes, we recommend you add them to a Keyword List first. Let that tool report on them for you a while before you change your SEO. Meanwhile, let’s go see what is selling best on Etsy in Canada these days, shall we?

Roundup! Canada’s top Etsy keywords with 125%+ CTRs now

If you’re here for ideas of what to sell on Etsy, then this is for you. It’s your insider access to which of this month’s top Etsy searches show the most purchase intent. As mentioned earlier, of the top ecommerce sites, Etsy has the most keywords with high CTRs. Even for Etsy though, CTRs of 125% and above are exceptionally high. Keep in mind, these calculations are based exclusively on our most recent full month of data. So, regardless of their 12-mo CTRs, these products should be what’s selling best on Etsy in Canada now.

Our customary word of caution before we begin. Some of these shopper searches could cause an Etsy seller problems. We’ve heard certain brands have been making sweeps recently! Whether protected by intellectual property rights or prohibited by Etsy, please look before you leap.

Ranking #1-50

Note: For the sake of readability, we’ll only shout out a few individual CTRs. All shopper searches listed have monthly CTRs of at least 125%, which means they’re worth researching.

Of your current Top 20, these show the most purchase intent: #3 earrings; #7 press on nails; #8 paintings; #13 wallet; #19 vintage ring. That last one has the highest monthly CTR in September’s Top 20. So let’s take a quick look.

#19 “vintage ring” – September CTR: 149%

“Ring” and/or “rings” are frequently flyers on your Top 20 lists. Indeed, they both made your Annual Top 20 last year. But no keyword with “vintage” did. (By the way, we don’t recall “turquoise ring” ever making any country’s Etsy Top 20 either.)

So yes, “vintage ring” likely got a giant boost up this past month from an enticing Etsy promo somewhere. Plenty of your shoppers clicked it though, and went on to click through loads of listings. We hope those clicks led to loads of sales for you vintage sellers!

Now, back to our Roundup and the rest of the Top 50’s qualifiers. Right there at #21 is another ring high flyer, ruby ring; it has 146% for September. Next, #25 crochet, followed by our first this month with a perfect 150%: #33 personalized gift. The final two qualifiers in the Top 50 are #42 amethyst ring (143%!) and #42 metal wall art.

Ranking #51 through #100

Another with a perfect 150% CTR for the month: #56 womens clothing. Then there’s a pair at #58-59: keychain and crochet dress pattern. Next are #61 baby gifts; #66 christmas gifts; and high flyer #70 tote bag with 149%. Then you have #72 sewing patterns; #76 phone grip; and a pair at #80-81, hollow knight and ring dish.

At #86 is figure skating dress, followed by #92 k pop demon hunters costume, and then yet another ring high flyer! This one is #94 moss agate engagement ring and it’s got 149%. The last qualifier in this Roundup’s Top 100 is #97 halloween decor; it has 148%.

Next, from #101 through #150

Wow, a bunch in a row with monthly CTRs of 145%! At #103 is silver bracelet, then the trio at #107-109: fourth wing, twenty one pilots, skirt. Then the two singletons, #111 host gift and #118 jade bracelet. And the high CTRs continue through all four of the quartet at #123-126: halo, beads, deltarune, swimming.

With lower scores (but still exceptional!) are #131 canada and #138 fall wreath. And then back to the stratosphere with the final two of this group: #145-146 crystals and scarf ring. Both have 146%+ CTRs for the month.

Ranked #151 through #200

Our first qualifier here is another high flyer: #153 nails. Seems like searches for rings and nails are really dominating this month, eh? So, let’s take a closer look at this one.

#153 “nails” – September CTR: 148%

Your having two nail searches in the same Top 20 might be a first. Altogether, six keywords with “nails” made this Top 1000. But only two have promising CTRs for the month: 7^th-ranked “press on nails” with its 141%, and this one.

Unlike some we’ve given closer looks so far, “nails” seems like it came by its September surge in searches organically. Maybe it got a boost from an Etsy promo, but it’s just as likely it did not. These are popular products on Etsy. This year, press-on nails have been making several countries’ Etsy Top 20s. And it’s not just Etsy! Around here, we’ve been seeing artisans selling them at all the craft shows. Same up there?

Over the years though, their popularity does seem to wax and wane. (They’ve been around since the 1950s!) But if you’re looking for what to sell on Etsy and can ride out those slow times? Press-on nails is a product worth researching.  

Back to the Roundup…

At #162 is cyberpunk, another with a sky-high September CTR: 149%. Then there’s #166 linen fabric; #168 halloween costume; #171 keycap (149%!); and #180 floral nurse coffee mug. Skip a couple and you have #183 charlie kirk and #185 car accessories.

Next, two pairs in a row: #189-190 nursery name sign and frames, then #193-194 craft supplies and decanter. And the last two in this month’s Top 200: #198 bridal robe and #200 prints.

And finally, from #201-250

There’s a pair to start off this group, #211-212 airsoft and silk scarf. “Silk scarf” is the first of four high flyers in a row. All with 147%+ CTRs for the month, the other three are #216-217 moonstone and moza, and #218 tritium ring. Then the last for this month: #222 mace; #228 hecate; #237 digital camera, and #242 sticker with 149%.

We hope some of these leads prove to be profitable for you!

As for us, it’s west and Down Under we go! 

As always, we love hearing what you think about these or any other trends you’ve spotted. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and for a one-tip critique of your Etsy shop, come to Threads.  

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.