Top Keywords on Etsy Now

Yep, we’re back with the top keywords on Etsy now. So let eRank take the guesswork out of your Etsy SEO and product research. First, we’ll show you which of the Top 20 most popular search terms are hottest with US shoppers. Then we’ll analyze which of the month’s Top 200 searches are Etsy top sellers these days.

Tip! See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

September’s Top 20 popular search terms

1. halloween
2. shirt
3. digital products
4. christmas
5. tshirt
6. crochet pattern
7. wall art
8. halloween shirt
9. crochet
10. necklace
11. stickers
12. pokemon
13. png
14. halloween png
15. earrings
16. ornament
17. keychain
18. rings
19. keycaps
20. christmas ornament

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database

T’is the season: “halloween” and “christmas” are both in the Top 5. And as expected, with them come related searches that have climbed into this month’s Top 20. Here’s the one that covered the most ground in a month to reach the top.

And “christmas ornament” boasts an unusually high CTR (click-through rate): 128%. For a 12-mo average, that is exceptional, especially for such a seasonal item. It tells us these have been selling like hot cakes! Before we go on, here’s a quick explainer for any newbies.

Click-through rates and purchase intent

If you’ve just started selling online, this will be a highly useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. Clicking through many listings on every page is behavior associated with the intention to buy. It shows this customer is not just scrolling for eye candy or browsing to get ideas. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with which searches are the top keywords on Etsy now, of course. They help you spot any changes in Etsy’s most popular trends. Like this one:

“Digital products” searches are currently at a 15-mo high. And in this case, it’s likely their all-time high, because this is a fairly new search for Etsy. In fact, a year ago in September, it failed to even crack the Top 1000. Yet now it’s No. 3! If you’re here researching what to sell on Etsy, that is good to know, right?

But for insight into which products are selling best, look to their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll find out which of the current Top 200 keywords have had the highest CTRs most recently. First though, a quick look at this month’s climbers.

These top Etsy searches climbed highest fastest

“Climbers” is our pet name for Top 20 keywords that didn’t make the previous month’s Top 20. We’ve put them in order by their current rank, followed by their previous rank. This way, you can see at a glance which are climbing highest fastest now.

Ranking 9^th: “crochet,” up from #22

13^th: “png,” up from #31

14^th: “halloween png,” up from #98

16^th: “ornament,” up from #70

17^th: “keychain,” up from #27

19^th: “keycaps,” up from #94

20^th: “christmas ornament,” up from #114

As mentioned up top, “christmas ornament” had to do the most climbing. Two others that did are also seasonal: “halloween png” and “ornament.” Let’s have a look at “halloween png.”

Ranked 14^th: “halloween png,” up from #98

Interesting! Current search volume for “halloween png” is actually tied with July 2025. What might be harder to spot here is that this year’s searches began climbing back in April! It got over a thousand searches – for a Halloween search! That may come as a surprise for any of you new to selling on Etsy US. Halloween is HUGE on Etsy’s US platform.

And so are PNGs.

Ranked 13^th: “png,” up from #31

As you can see, in the past 15 months the lowest that “png” searches dropped was in February. And it still got close to 10,000 searches. Not to mention that very attractive CTR: 130%. Which of course Etsy knows; Etsy has all the data.

Now, we just got a look at the Etsy US Q3 (third quarter) data. For the first time ever, “halloween” has been knocked from the No. 1 spot. Can you guess what Q3 2026’s top search is? If you guessed “shirt,” you’ve been paying attention: congrats!

And so has Etsy, of course. PNGs are among the most common formats for Print on Demand (POD). And Etsy has just announced they are in the POD business now. Unless you opt out, Etsy will take any of your PNGs and have them printed at their customer’s request. Currently, this initiative is just a test; you can read about it in Etsy’s Seller Handbook here. And we’ll be doing a trend report on Etsy Q3 right after this one. (Edit: here it is!)

But we’re getting ahead of ourselves. For now, let’s go see what else has been selling best on Etsy these days, shall we? Analyzing monthly CTRs is how we spot opportunities for you. The items we get most excited about are in the Top 200 and have:

• 125%+ CTRs for the current month
• 100%+ Average CTRs
• 5+ out of 15 months with 1,000+/mo searches
• Low competition (green in Keyword Tool)

We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup, we do seem to find a few. So, fingers crossed for this one.

Monthly CTR Roundup!

Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of the 200 most-searched keywords on Etsy have 125%+ monthly CTRs. Note that these calculations are drawn exclusively from our most recent full month of data. Which means that whatever their 12-mo CTRs, these products are what’s selling best now.

For readability, we’ll only shout out a few individual CTRs. Just keep in mind that our 125% threshold indicates truly exceptional purchase intent. So, any keywords here that interest you will be worth your while researching.

Ranking #1-50

Same as last month, we have ten qualifiers in the top 20. Beginning with halloween, the rest are shirt, christmas, crochet pattern, pokemon, png, halloween png, ornament, keychain, and keycaps. We featured “keycaps” in last month‘s Roundup; it ranked #94 then. Now it’s shot into the Top 20. So let’s have a look, because it is a model unicorn.

#19 “keycaps” – September CTR: 150%

Who could ask for more from a unicorn, eh? Especially on Etsy US, where competition is most intense. We’ve been recommending both “keycaps” and “keycap” (also a unicorn) for years now. Other significant assets beyond what’s shown above:

• Small and lightweight to ship
• Inexpensive to make
• High barrier of entry*

* Defined as obstacles that protect existing businesses by limiting new competitors from joining the market. In the case of keycaps, the barrier is the skill set required to make them. And since most are made of resin, we’d add needing access to a well-ventilated space to make them. One that’s free of pets, kids, or people with respiratory issues like asthma. If instead you 3D-print them, Etsy requires that you design your own files; not a simple task.

For those of you who are new: yes, you do want a high barrier of entry. Especially one that is skill-based. Because every single day we hear from Etsy sellers who have lost their best seller to copycats. As soon as word gets out that you have a popular product, the jackals start circling. If your product is easy to recreate, a cheaper version will appear and steal your traffic. But if quality is a factor, and it takes practice and artistry to achieve, you can prevail.

Now, let’s get back to the rest of this month’s Top 50 qualifiers. At #23 is t shirt, followed by #26 digital, #28 digital planner, and #30 svg bundle. Then at #36-37 are thanksgiving and sweatshirt, and at #40 christmas shirt, all three high flyers. And the final three for this group are #43-44 coasters and cat, then #47 curtains.

Ranked from #51-100

Straight out of the gate is a quintet: lamp, jewelry, posters, ita bag, and svg. (“Ita bag” is a unicorn; we covered it most recently in July‘s trend report.) Next are #58 hat, #60 shirts, #63 watches and a pair: #68-69 embroidery and wedding website. Since we could not recall ever seeing “wedding website” make a Roundup, we thought we’d take a look.

#69 “wedding website” – September CTR: 150%

Left, keyword stats for “wedding website.” The line chart depicts its 15-mo search volume.

Unicorn Alert! And “wedding website” also appears to be comparatively new on the scene. It is always exceptional to have the opportunity to get in on a niche at the start. Are you here researching what to sell on Etsy in a niche you could make your own? Here you go.

And like “keycaps,” it’s a product with a high barrier of entry. At least until AI makes it so simple that anyone can do it. However, unlike Roundup frequent flyer “keycaps,” last month this one’s monthly CTR was just 83%. But the month before, “wedding website” had 150%; it only missed qualifying because at #295 it ranked too low. And certainly, its unicorn bona fides are excellent. All in all, we like this one!

Back on the Roundup, next up is another with 150%: it’s #74 christmas png. Then we have #76 press on nails, #82 snoopy, #87 hoodie, #90 tshirts. And the last two qualifiers in this Top 100 are #95 dress (150% CTR!) and #96 crochet patterns.

Next, from #101-150

At #104 is ayn thor; skip one and there’s a pair: wedding planner and twitch emotes. Skip one again for embroidered sweatshirt, followed by #114 dice; it has 150%. And so do the next two: #124 fursuit and #126 furry; both have perfect 150% CTRs. “Furry” has too much competition to be a unicorn, but you still have a chance with “fursuit.”

#124 “fursuit” – September CTR: 150%

We have been recommending the niche of provisioning furries for years now. We hope some of you have listened, because that Competition stat for “fursuit” is already climbing. Which means it won’t remain a unicorn much longer. We featured related unicorn “fursuit head” in July‘s trend report. Its competition is still low; just over 4,000 listings. If you’re here for ideas of what to sell on Etsy, we love this one.

Resuming the Roundup now, there’s a pair at #131-132, star wars and squishy. Squishy is another unicorn! We featured it in April‘s Roundup; it has climbed well up in rank since then. And just three more qualifiers in this set of 50: #143 teacher, then #145-146 zelda and anime.

Finally, ranked #151-200

At #151-152 are godzilla and keycap; “keycap” has 150%. Next, a trio: #156-158 birthday card, christian shirt, bookmark. Skip two and there’s another trio: cats, nails, bookmarks, followed by #168 thanksgiving shirt; it has 150%.

Next up: #170 prints and at #176-177 socks and book, followed by #182 mtg. Then at #189 is Roundup regular deltarune.

#189 “deltarune” – September CTR: 141%

“Deltarune” is a unicorn. And its rights holder is one of the very few that allows you to sell fan art. You do have to abide by strict guidelines though. They specifically don’t want big shops to exploit their brand. Nothing that is mass-manufactured. No third-party Print on Demand.

Just do your research thoroughly, then ask! Let them know you’re a small-scale Etsy business wanting to sell handmade items. It appears they allow your own fan art on keychains, bookmarks, charms. (All items that have sky-high CTRs this month, by the way!) But we are data geeks, not intellectual property attorneys. So, do your due diligence, and good luck!

Meanwhile, winding up this month’s Roundup, just two more: #191 kindle case and #200 green lantern ring. And that’s a wrap for this month, friends. We hope some of these prove to be profitable leads for you!

As for us, we’re off to report on Etsy’s Q3 data next

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.